New Chemical Branding at K.Walter
Transcription
New Chemical Branding at K.Walter
1 New Chemical Branding at K.Walter COMPREHENSIVE INFORMATION BACKGROUND K.Walter, a leader in the development and sale of high-quality gravure printing chemicals, has greatly expanded its array of products in recent years. Now, it has completed the next milestone on its path to becoming a galvanic competence center by adding its entire chrome portfolio. Due to numerous additions and new developments, it was now necessary for the company to modernize and adapt its branding to the high quality of its products. In a several-step process, new names and labels were developed that simplify daily product handling as well as make the ordering process clearer and above all, easier. THE NEW NAMES K O N Z E P T I O N N A M I N G The new, universal naming system is based on the English language so that all names are easily understandable by international customers. A modular and expandable concept makes individual product names self-explanatory and faster to classify. How the new naming principle works: S T R U K T U R • The first syllable in the product name, “Helio”, documents K.Walter’s affiliation within the Heliograph Holding. •The second part of the name designates the material or use of the product, i.e. “PreCopper” for pre-copper plating, “Copper” for copper plating, for chroming, “DeChrome” for dechroming, “Clean” and “Select” for Struktur“Chrome” Aufbau: degreasing. Die Produktbezeichnungen folgen einer inhaltlichen Struktur. •The third part of the name specifies the chemicals as “Salt”, “Concentrate” etc. Die Zusammensetzung ergibt sich durch: Produktklammer Product affil. 3 ++ Spezifikation 1+n // Abbrev. Abk. Specification } } } Example: Bsp: 2 1 ++ evtl. Präfix / Materialbasis / alt. /Einsatz Prefix (if nec.) / Material or use 1 2 Helio + PreCopper Helio + Copper Helio + Select 2 3 + Concentrate + Classic Salt + Silver Concentrate Systematic, logical structure of product names that makes their purpose easy to recognize. The result is that the previous “Härtezusatz DURO 82B (Hardening Additive DURO 82B)”, for example, is now called “HelioCopper Classic Concentrate”; the previous “Trennlösung WAG-70 (Separating Solution WAG-70)” is now called “HelioSelect Silver Concentrate” and the previous “CuMax 10 Dosierlösung (CuMax 10 Dosing Solution)” is now Page 3 K.Walter / Konzeption Naming called “HelioCuMax Dosing Solution”. Februar 2011, Krailling W I R KW_660_Naming_Konzept_Praesi_4.indd 3 L I E B E N L E I D E N S C H A F T . 05.05.2011 12:26:43 Uhr Comprehensive Information on new Chemical Branding at K.Walter THE NEW DESIGN As a result of the new design, the labeling is more modern and functional. It follows a specific structure – in addition to a logical, consistent design grid, each individual usage features a different color. COLOR CODING OF THE LABELS The new colors: • All chemicals used for pre-copper or copper plating have copper-colored labels. • All chemicals used for chroming and de-chroming have chrome-colored labels. • All chemicals used for degreasing have blue labels. PRE-COPPER PLATING / COPPER PLATING The new label structure accentuates the product names even more clearly. Below these, there is a short description of the area the chemicals are used for. The article number and size of the packaging unit are also easy to recognize. Of course, all required warning notices meet EU regulations and are highly visible on the labels. DEGREASING CHROMING / DECHROMING Clear, unmistakable color coding of the differing product areas. NEW LABEL: EXAMPLE Clear, well organized and easy-to-remember label structure Color coding of area Product name C O N C E N T R AT E E L E K T R O LY T Z U M A L K A L I S C H E N V O R V E R K U P F E R N E L E C T R O LY T E F O R A L C A L I N E C O P P E R P L AT I N G ARTIKEL / ARTICLE-NR. 135739 Specification reg. product name 24,55 kg Hazard Identification: Dangerous for the environment Irritant R 36/38: Reizt die Augen und die Haut. R 50/53: Sehr giftig für Wasserorganismen, kann in Gewässern längerfristig schädliche Wirkungen haben. S 25: Berührung mit den Augen vermeiden. S 26: Bei Berührung mit den Augen gründlich mit Wasser abspülen und Arzt konsultieren. S 37/39: Bei der Arbeit geeignete Schutzhandschuhe und Schutzbrille/Gesichtsschutz tragen. S 61: Freisetzung in die Umwelt vermeiden. Besondere Anweisung einholen/Sicherheitsdatenblatt zu Rate ziehen. UN 3082 R 36/38: Irritating to eyes and to skin. R 50/53: Very toxic to aquatic organisms, may cause long-term adverse effects in the aquatic environment. S 25: Avoid contact with eyes. S 26: In case of contact with eyes, rinse immediately with plenty of water and seek medical advice. S 37/39: Wear suitable gloves and eye/face protection. S 61: Avoid release to the environment. Refer to special instructions, safety data sheets. Package size Article number N U R F Ü R D E N B E R U F S M Ä S S I G E N V E R W E N D E R / F O R I N D U S T R I A L U S E O N LY Gefahrenbezeichnung: Umweltgefährdend Reizend hort description in S German/English Sender/Supplier Kaspar Walter GmbH & Co. KG Konrad-Zuse-Bogen 18 82152 Krailling, Germany Tel.: +49 (0) 89 785 96-0 Fax: +49 (0) 89 785 96-111 www.kwalter.de Notruf/Emergency N°: +49 (0) 89 19240 A MEMBER OF KLASSE / CLASS: 9 Altogether, the new label design leads to better overall clarity. Simultaneously, the innovative graphic concept is visually attractive. azard warning labels: H icons and text based on CLP regulations 3 Comprehensive Information on new Chemical Branding at K.Walter THE RESULT The new branding of chemicals produced by K.Walter creates a consistency that greatly simplifies daily handling of these products and makes it easier to remember which product belongs to which application area. C O N C E N T R AT E E N T F E T T U N G S E L E K T R O LY T F Ü R S TA H L U N D K U P F E R 1000 kg D E G R E A S I N G E L E C T R O LY T E F O R S T E E L A N D C O P P E R B ARTIKEL / ARTICLE-NR. 136553 N U R F Ü R D E N B E R U F S M Ä S S I G E N V E R W E N D E R / F O R I N D U S T R I A L U S E O N LY Enthält: Kaliumhydroxid Contains: Potassium hydroxide Gefahrenbezeichnung: Ätzend Hazard Identification: Corrosive Kaspar Walter GmbH & Co. KG R 22: Gesundheitsschädlich beim Verschlucken. R 35: Verursacht schwere Verätzungen. S 26: Bei Berührung mit den Augen sofort gründlich mit Wasser abspülen und Arzt konsultieren. S 36/37/39: Bei der Arbeit geeignete Schutzkleidung, Schutzhandschuhe und Schutzbrille/Gesichtsschutz tragen. S 45: Bei Unfall oder Unwohlsein sofort Arzt zuziehen (wenn möglich, dieses Etikett vorzeigen). BASIC SOLUTION UN 1814 ORGANISCHES ADDITIV FÜR CUMAX VERFAHREN. BRIGHTENER, CARRIER. VERDÜNNUNG 1:4 82152 Krailling, Germany Tel.: +49 (0) 89 785 96-0 Fax: +49 (0) 89 785 96-111 www.kwalter.de Notruf/Emergency N°: +49 (0) 89 19240 A MEMBER OF KLASSE / CLASS: 8 20 LITER ORGANIC ADDITIVE FOR CUMAX PROCESS. BRIGHTENER, CARRIER. DILUTION 1:4 ARTIKEL / ARTICLE-NR. Konrad-Zuse-Bogen 18 R 22: Harmful if swallowed. R 35: Causes severe burns. S 26: In case of contact with eyes, rinse immediately with plenty of water and seek medical advice. S 36/37/39: Wear suitable protective clothing, gloves and eye/face protection. S 45: In case of accident or if you feel unwell, seek medical advice immediately (show the label where possible). 139747 N U R F Ü R D E N B E R U F S M Ä S S I G E N V E R W E N D E R / F O R I N D U S T R I A L U S E O N LY Enthält: Schwefelsäure Contains: Sulphuric acid Gefahrenbezeichnung: Ätzend Hazard Identification: Corrosive Kaspar Walter GmbH & Co. KG Konrad-Zuse-Bogen 18 82152 Krailling, Germany Tel.: +49 (0) 89 785 96-0 Fax: +49 (0) 89 785 96-111 www.kwalter.de Notruf/Emergency N°: +49 (0) 89 19240 R 35: Verursacht schwere Verätzungen. S 26: Bei Berührung mit den Augen sofort gründlich mit Wasser abspülen und Arzt konsultieren. S 36/37/39: Bei der Arbeit geeignete Schutzkleidung, Schutzhandschuhe und Schutzbrille/Gesichtsschutz tragen. S 45: Bei Unfall oder Unwohlsein sofort Arzt zuziehen (wenn möglich, dieses Etikett vorzeigen). R 35: Causes severe burns. S 26: In case of contact with eyes, rinse immediately with plenty of water and seek medical advice. S 36/37/39: Wear suitable protective clothing, gloves and eye/face protection. S 45: In case of accident or if you feel unwell, seek medical advice immediately (show the label where possible). UN 2796 C O N C E N T R AT E A MEMBER OF A D D I T I V Z U R E L E K T R O LY T I S C H E N E N T C H R O M U N G . 1 5 m l / l KLASSE / CLASS: 8 5 LITER A D D I T I V E F O R E L E C T R O LY T I C A L D E C H R O M I N G . 1 5 m l / l ARTIKEL /ARTICLE-NR. 104005 N U R F Ü R D E N B E R U F S M Ä S S I G E N V E R W E N D E R / F O R I N D U S T R I A L U S E O N LY Because it takes some time before new names are learned and established on the market, K.Walter is doing its utmost to support customers and partners in dealing with the new names. At the beginning, for example, all packaging units – in addition to the new labels – will include stickers that communicate both the old as well as the new names. A compact update list with all old and new names will be included with every order. A new product flyer has been developed for the chemicals area and the K.Walter website has likewise been updated. Enthält: ----- Contains: ----- Gefahrenbezeichnung: Kein Gefahrgut Hazard Identification: No Dangerous Good Kaspar Walter GmbH & Co. KG Konrad-Zuse-Bogen 18 82152 Krailling, Germany Tel.: +49 (0) 89 785 96-0 Fax: +49 (0) 89 785 96-111 www.kwalter.de Notruf/Emergency N°: +49 (0) 89 19240 N º : 10 4 0 0 5 A MEMBER OF N º : 119 9 9 9 S A LT N U R F Ü R D E N B E R U F S M Ä S S I G E N V E R W E N D E R / F O R I N D U S T R I A L U S E O N LY ARTIKEL /ARTICLE-NR. Enthält: Thioharnstoff Contains: Thiourea Gefahrenbezeichnung: Gesundheitsschädlich Umweltgefährdend Hazard Identification: Harmful Dangerous fort he environment R 22: Gesundheitsschädlich beim Verschlucken. R 40: Verdacht auf krebserzeugende Wirkung. R 51/53: Giftig für Wasserorganismen, kann in Gewässern längerfristig schädliche Wirkungen haben. R 63: Kann das Kind im Mutterleib möglicherweise schädigen. S 22: Staub nicht einatmen. S 36/37: Bei der Arbeit geeignete Schutzhandschuhe und Schutzkleidung tragen. S 61: Freisetzung in die Umwelt vermeiden. Vor Gebrauch besondere Anweisungen einholen/Sicherheitsdatenblatt zu Rate ziehen. The last page of this document contains the complete update list with all name changes. UN 3077 R 22: Harmful if swallowed. R 40: Limited evidence of a carcinogenic effect. R 51/53: Toxic to aquatic organisms, may cause longterm adverse effects in the aquatic environment. R 63: Possible risk of harm to the unborn child. S 22: Do not breathe dust. S 36/37: Wear suitable protective clothing and gloves. S 61: Avoid release to the environment. Refer to special instructions/safety data sheets. KLASSE / CLASS: 9 119 9 9 9 1 kg H Ä R T E Z U S AT Z F Ü R S A U R E K U P F E R E L E K T R O LY T E . 5 0 g / l A N S AT Z K O N Z E N T R AT H A R D E N I N G A D D I T I V E F O R A C I D C O P P E R E L E C T R O LY T E S . 5 0 g / l M A K E U P C O N C E N T R AT E Kaspar Walter GmbH & Co. KG Konrad-Zuse-Bogen 18 82152 Krailling, Germany Tel.: +49 (0) 89 785 96-0 Fax: +49 (0) 89 785 96-111 www.kwalter.de A MEMBER OF Notruf/Emergency N°: +49 (0) 89 19240 Representative selection of the newly designed product labels OLD Entfettungskonzentrat EL773 (Degreasing Solution EL773) OLD heißt jetzt / is now NEW HelioClean Classic C O N C E N T R AT E CuMax 10 Ansatzlösung Konzentrat (CuMax 10 StartUp Solution Concentrate) OLD heißt jetzt / is now NEW HelioCuMax Dechrome KT-Reversal Konzentrat (Dechrome KT-Reversal Concentrate) heißt jetzt / is now NEW BASIC SOLUTION HelioDeChrome C O N C E N T R AT E During the transitional phase, all K.Walter packages will include small stickers that communicate both the old and new names. A MEMBER OF Kaspar Walter GmbH & Co. KG Konrad-Zuse-Bogen 18, 82152 Krailling/Germany Tel.: +49 89 78596-0, Fax: +49 89 78596-114 sales@kwalter.de, www.kwalter.de G A LVA N I C S G E G E N Ü B E R S T E L L U N G A LT E R U N D N E U E R P R O D U K T N A M E N / C O M PA R I S O N O F O L D A N D N E W P R O D U C T N A M E S A rtikelnummern bleiben gleic h / A rticle numbers remain t h e same P R O D U K T N A M E A LT / P R O D U C T N A M E O L D PRODUKTNAME NEU / PRODUCT NAME NEW V O R V E R K U P F E R U N G / P R E - C O P P E R P L AT I N G AK Copper Strike HelioPreCopper Concentrate ENTFETTUNG / DEGREASING Entfettungskonzentrat EL773 (Degreasing Solution EL773) HelioClean Classic Concentrate Entfettungssalz EL773 (Degreasing Salt EL773) HelioClean Classic Salt Trennlösung Organisch trocken (Separating Solution Organic Dry) HelioSelect Organic Salt Trennlösung WAG-70 (Separating Solution WAG-70) HelioSelect Silver Concentrate V E R K U P F E R U N G / C O P P E R P L AT I N G CuMax 10 Ansatzsalz (CuMax 10 StartUp Salt) HelioCuMax Salt CuMax 10 Ansatzlösung Konzentrat (CuMax 10 StartUp Solution Concentrate) HelioCuMax Basic Solution CuMax 10 Dosierlösung Konzentrat (CuMax 10 Dosing Solution Concentrate) HelioCuMax Dosing Solution Härtezusatz DURO 82B (Hardening Additive DURO 82B) HelioCopper Classic Concentrate Salzgemisch DURO 82BS (Salt Compound DURO 82BS) HelioCopper Classic Salt Heliocopper HS HelioCopper Rapid Concentrate Heliocopper HS Additive RE HelioCopper RE Agent V E R C H R O M U N G / C H R O M E P L AT I N G Chromsalz KW-Spezial (Chrome salt KW-Special) HelioChrome Classic Salt Heliochrome HS Make Up Solution HelioChrome Rapid MakeUp Concentrate Heliochrome HS Catalyst HelioChrome Rapid Catalyst Heliochrome HS LR-H HelioChrome Rapid HC Heliochrome HS LR-L HelioChrome Rapid LC Heliochrome HS LR-Basis HelioChrome Rapid BC –––– HelioChrome Wetting Agent Classic –––– HelioChrome Wetting Agent Eco ENTCHROMUNG / DECHROMING Dechrome KT-Reversal Konzentrat (Dechrome KT-Reversal Concentrate) HelioDeChrome Concentrate Dechrome KT-Reversal Salz (Dechrome KT-Reversal Salt) HelioDeChrome Salt Entchromungssalz W-566 (De-chroming salt W-566) HelioDeChrome Chemical A MEMBER OF Kaspar Walter GmbH & Co. KG Tel.:+49 (0) 89 785 96-0 Fax:+49 (0) 89 785 96-111 Konrad-Zuse-Bogen 18 www.kwalter.de 82152 Krailling, Germany