awards ceremony - Les Lunetiers du Jura

Transcription

awards ceremony - Les Lunetiers du Jura
PRESS KIT
AWARDS CEREMONY
INTERNATIONAL EYEWEAR DESIGN COMPETITION
“YOUNG CREATORS, LOOKING TO THE FUTURE”
WWW.DESIGN-JURA.COM
Summary
WHAT WILL THE EYEWEAR
OF TOMORROW LOOK LIKE?
2013 Edition
The jury
Key facts
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PRIZE LIST
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THE 15 FINALIST PROJECTS
Bonbon
Clic
Aura
AIM - Analyse, Inform, Manage
Tremolo
Presbys
Mirettes
Colors
Lunette élémentaire
Daylight
Sweet Moon
Baby in Sun
Voice
Contrast
Tricoti
JURA EYEWEAR MANUFACTURERS
FOCUS ON DESIGN AND INNOVATION
A genuine industrial cluster
Key figures
Companies belonging to Lunetiers du Jura
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WHAT WILL THE EYEWEAR
OF TOMORROW LOOK LIKE?
Launched in 1997, the International Eyewear
Design Competition is an incubator of creativity. Constantly searching for new identities
and innovative ideas for their eyewear, the
Association of Jura Eyewear Manufacturers
has made this competition the birthplace for
the frames of tomorrow.
Aimed for design students, this competition
gives the opportunity to young creators from
all over the world to push forward
their creative talent. It also gives
the opportunity to set relationships
between designers and industrials
since the selected candidates can
realize their prototypes within an
eyewear company.
In its first 8 editions, the International
Eyewear Design Competition has
provided an opportunity for nearly 6,000 young
designers from 51 countries to try their luck.
This means as many projects examined by a
constantly renewed international jury of experts.
While the competition highlights the creative
and innovative capacity of eyewear manufacturers, it primarily allows new approaches to be
considered, new inspirations to gain ground
and the frames of the future to be imagined.
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2013 Edition
The theme : « 1 – 100 ans »
Imagined by the French designer, Mathieu
Lehanneur, who is the President of the jury,
the theme of the 2013 edition of the competition invites entrants to design eyewear for the
youngest or the oldest members of the society.
We’re not all born with glasses in front of
our eyes but we’ll all age with a pair on
our nose. The function is the same but the
context, behaviour and habits are different
in every way. Choose the right end of life for
you and offer it the very finest eyewear.
For babys or elderly people, the entrants of
the 2013 edition imagined various eyewear.
221 projects were examined by the jury
and 15 projects were selected as finalists.
These 15 finalist projects were prototyped in
collaboration between the young designers
and the eyewear manufacturers.
The jury
President of the jury
• Mathieu Lehanneur, Designer – Agence Since 1974, France
© Jean-Luc Luyssen / Madame Figaro
• Francesc Aragall, President – Design for all, Spain
• Hervé Collignon, Design Management consultant – Hooks
Strategy & Experience Design, France
• Peter Cullin, Product Manager - Doro, Sweden
• Christian Franchi, Optician, France
• Chantal Hamaide, Redactor in chief – Intramuros, France
• Sylvain Marcoux, Public relation – Vitra, France
• Fabrice Olivier, Optician, France
• Eija Salmi, Director – Cumulus Association, Finland
• Jan R. Stavik, Managing Director – Norwegian Design
Council, Norway
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Key facts
9 29
th
edition
of the
competition
A jury made of
REGISTRATIONS
countries
represented
(France, Hong Kong, Hungary,
India, Indonesia, Italy, Marocco,
Nicaragua, Peru, New-Zealand,
Netherland, United Kingdom,
Slovenia, Sweden, Switzerland,
Slovakia, Colombia, Tunisia, Algeria,
Germany, Australia, Belgium, Brazil,
Canada, Chili, China, Cyprus,
Spain, Finland)
10professionals
projects examined by the jury
15
9 projects
1 an
finalists
eyewear companies
involved in the
production of
prototypes
6 projects
100 ans
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The 15 finalist projects
BONBON
By Lenka ABONYIOVA
CLIC
By Maïna BANHUDO,
Marine VIAUD & Johanna QUINT
AIM – Analyse, Inform, Manage
By Florent BRUN, Nicolas GUY &
Arthur COLLIN
AURA
By Edouard BOURELY
TREMOLO
By Mathilde CRETTAZ
PRESBYS
By Marine DAVAINE
MIRETTES
By Edouard FABRE,
Mathieu BRIAND & Nicolas PATRIX
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COLORS
By Gabriella FEDRIGO,
Floriane AUBRIT & Julie CHARRIER
Lunette élémentaire
By Juan Sebastian GALAN BELLO
SWEET MOON
By Olivia KURZAJ
VOICE
By Quentin LEPORT
DAYLIGHT
By Quentin GOUAILLIER
BABY IN SUN
Par Nicolas LAFARGUE
CONTRAST
By Loic RAY
TRICOTI
By Marie-Morgane TEIRLYNCK
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BONBON
By Lenka ABONYIOVA - Slovakia
Haute Ecole d’Art et de Design, Geneva
Prototype produced by eyewear manufacturer JDO – Jacques Durand Occhiali
Children adore sweets ... their
colors, flavors and tastes. They
also like to touch them because
they have a soft and pleasant
texture.
fluorescent orange colored
Perspex. It creates «the delicious
effect» and attracts children. All
angles are rounded to create a
sweet-like look.
The frames consist of two parts.
A white silicone part is reminiscent of sweets with its soft feel,
white color and texture. The softness of the material is an essential factor because the frames
are in constant contact with the
still-sensitive skin of children.
This highly comfortable silicone
part covers the hinge. The other
part of the frame is made from
The classical shape is reassuring for children who need to feel
included in their group of friends,
while the reference to sweets
attracts and amuses them. All
in all, these frames are aesthetically pleasing, fun and safe.
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CLIC
By Maïna BANHUDO, Marine VIAUD & Johanna QUINT - France
Université le Mirail (Master de Design), Toulouse
Prototype produced by eyewear manufacturer NAJA
«CLIC» is a frame kit that adapts
to the rapid growth of children
between the ages of 12 months
and 6 years. «CLIC» changes
and grows with the child, creates
feelings of attachment and
encourages children to wear
corrective eyewear from the
youngest age.
THE KIT
It contains a base piece suitable
for the facial shape of one-yearolds and different interchangeable modules fitted using a
click system.
The modules, which consist of
the central section (the bridge)
and temple endtips, are used to
enhance the size of the frames.
They are changed at the age of
3 and 6 years, adapting to the
child’s growth and the use they
make of them. At the age of one,
the temple endtips are fitted with
a loop and adjustable strap for
a perfect fit and hold around the
head. The endtips fitted at 3 and
6 years old are rounded and
extended to get the child used
to wearing glasses like an adult.
The same frame is used, thus
reducing the cost of repeatedly
buying different pairs of glasses
between 1 and 6 years.
OPERATION
The click system makes it easy
for parents to change the modules without the child having
access to them. The lenses can
be changed and adapted to the
child’s vision at any age.
Made from polyethersulfone
and bioplastics, the frames are
hypoallergenic, robust and light.
And for the child’s comfort and
safety, the temples can rotate
thanks to a medical-grade
silicone part.
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AURA
By Edouard BOURELY – France
Lycée La Martinière – Diderot, Lyon
Prototype produced by eyewear manufacturer MAQ 3
AURA is a pair of glasses designed for the
very elderly living in their own homes. Much
more than a visual aid, they watch over the
user, maintaining a comfortable atmosphere
around them.
AURA behaves like a home automation «remote
control», managing various conditions in the home
to match the person’s activity and movements.
Fitted with an RFID chip, it is identified by different
sources (light, heating and air conditioning) which
will adjust their settings to the optimum configuration without the elderly person having to do anything. AURA ensures a comfortable and safe
atmosphere while limiting unnecessary energy
consumption. It relieves the person of some of
their daily concerns. AURA watches over its owner,
acting like a guardian angel.
AURA is made from acetate for lightness, and the
parts in contact with the face are made from silicon
for increased comfort and better hold. The temples
have a hole at the end to fit a cord.
When the elderly person goes to bed, they place
AURA on its stand on the bedside table. The stand
deactivates the glasses during the night and reactivates them in the morning. It lights up when the
frames are placed on it so that their owner can find
them easily.
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AIM – Analyse, Inform, Manage
By Florent BRUN, Nicolas GUY & Arthur COLLIN – France
Bellecour Ecole d’Art, Lyon
Prototype produced by eyewear manufacturer MAQ 3
Design is a general term that
encompasses a set of activities
resulting in a visual, audible or
physical creation. It is relevant
when it makes a sensitive or functional contribution. As graphic
and interior space designers, we
thought it would be interesting to
combine these different areas of
knowledge in a product design.
We analysed the habits, behaviour and principal difficulties
that the elderly encounter in their
daily lives. This led to the idea
of creating a graphic system
that can be used to identify the
various obstacles connected
with their mobility issues (in
space).
Initially, we had to introduce
a general symbol that could
be further adapted to create
a simple and easily recognizable language. Each of these
symbols therefore provides
specific information to the wearer
of the frames. As for the design
of the object, it responds to a real
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need for functionality. The materials were chosen to provide the
best possible levels of comfort,
and the attachment system was
simplified as much as possible
for maximum ease of use.
The project aims to combine
aesthetic qualities and functionality, around a concept that
offers a new visual experience
designed to serve the user.
TREMOLO
By Mathilde CRETTAZ – Switzerland
HE ARC Ingénierie, Neuchâtel
Prototype produced by eyewear manufacturer Groupe TWC – L’AMY
«You may be as strong as iron,
we all end up rusting.»
Health declines with time but
many objects can be adapted to the problems caused by
ageing.
Glasses adapted to trembling
and wandering hands can help
people for whom everyday movements have become difficult.
Taking glasses on and off is one
of those frequent movements
that can become harder when
our hands play tricks on us.
These glasses have been designed to provide ergonomic
and easier handling for elderly
people with hand trembling or
weakness. The surface area of
the hinges has been increased
and designed for easy use with
trembling hands.
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Despite all these problems
which come with time, increasing numbers of elderly people
intend to stay active and make
the most of life. The design of
these glasses has therefore
been developed to reflect this
young and active spirit. The
differences in thickness and its
sleek lines give it a contemporary and dynamic look. The use
of Perspex provides astonishing
transparency to accentuate the
sense of vitality.
PRESBYS
By Marine DAVAINE – France
ESAD, Reims
Prototype produced by eyewear manufacturer MOREL
«Is it me or is that blurred?»
Long-sightedness is a visual disorder that makes
it difficult to focus the eyes when reading or doing
close work. It is not a disease but a normal ageing
process of the eye and more specifically of the
crystalline lens which becomes sclerotic as it
hardens. This ageing process starts from birth
but its effect usually appears between the ages of
40 to 45. At 60, it has almost always reached its
maximum point and remains stable from this age
onwards.
«Have you seen my glasses ?»
This is a sentence that every one of us has heard
at least once.
The aim of «PRESBYS» is to provide a reworked
version of both reading glasses for women and
the «loss prevention» cord most often used for its
practical rather than aesthetic qualities.
These glasses are only used occasionally so an
object should be created that women can wear all
day long, in the case of PRESBY on a chain, and
which can then be transformed into glasses when
the time is right.
Thanks to magnets placed in the acetate frame,
it is very simple to fold and unfold them quickly
and effortlessly. The cord is made from coloured
leather.
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MIRETTES
By Edouard FABRE, Mathieu BRIAND & Nicolas PATRIX - France
ENSAD, Paris
Prototype produced by eyewear manufacturer OXIBIS Group
«Natural shapes are always
perfect. Nature cannot be different from what it is. […] A hand
is neither ugly nor beautiful. A
hand simply is.»
Enzo Mari, Artek Production - 2010
We were not all born with glasses
on our noses. Yet as children we
have all circled our fingers in front
of our eyes to invent ourselves a
pair...
The story of this project was
born from that simple gesture
that all children make. It then
materialised through an unusual
drawing which matched the
perfection of our morphology.
The construction of a Bézier
curve based on the lines described by circling fingers formed
the ideal drawing of our frame,
each joint corresponding to an
anchor point.
The fusion between this childhood
game, anatomy and geometry
has allowed us to redefine the
formal conventions of eyewear for
children by making it more natural
and more fun.
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Each hand has its own characteristics, and thanks to the
construction principle used,
Mirettes encourages adaptability
into different shapes. The «typographic» rules thus established
facilitate the creation of an entire
range.
COLORS
By Gabriella FEDRIGO, Floriane AUBRIT & Julie CHARRIER – France
Ecole de Design Nantes Atlantique, Nantes
Prototype produced by eyewear manufacturer LOGO and CTS
«Color is stronger than language» - Marie-Laure
Bernadac, (quote from Louise Bourgeois)
At a time when little children do not yet have words,
«Colors» reflect the subtleties of their moods.
«Colors» is an eyewear concept for babies under
14 months of age. «Colors» have a double function:
they are aesthetically pleasing, adaptable, light
and brightly-colored but they can also provide
information on a baby’s temperature, a reliable
barometer of his or her health.
The slim temples of the frame provide the necessary
comfort and hold for the child, without restricting the
growth of the skull. At the contact points, the frame
is covered with a hypergeometric varnish which
contains thermosensitive pigments. Round glasses
are the ideal solution for very young children as
they prevent them from looking over the lenses.
In addition to this technical advantage, round
glasses prevent any risk of injury in the event of
impact. The rounded shapes give the frame a
feeling of softness and comfort, perfect for both
children and their parents.
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Lunette élémentaire
By Juan Sebastian GALAN BELLO – Colombia
Haute Ecole d’Art et de Design, Geneva
Prototype produced by eyewear manufacturer JDO – Jacques Durand Occhiali
Children do not always like to
wear glasses. I have therefore
designed glasses that are fun.
The frame material is transparent for minimum interference
with the child’s field of vision so
that they are perceived as pleasant. The fun element is provided by the child being able to
personalize the frames through
various geometric, coloured and
interchangeable modules which
clip very easily onto the temples.
Inspired by the world of games,
the shape of the modules is graphically simple and attractive.
This decorative flexibility changes
the child’s relationship with their
glasses by allowing them to
appropriate them in a fun way.
As a result, they will feel more at
ease wearing them.
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DAYLIGHT
By Quentin GOUAILLIER – France
Ecole Bleue, Paris
Prototype produced by eyewear manufacturer LOGO
Daylight is a pair of glasses fitted with a LED
(light-emitting diode) device.
According to several studies, ageing increases the
need for light. With appropriate lighting, the comfort
of close vision can be improved considerably.
Using this as my starting point, I have designed
a pair of glasses with built-in additional lighting. At
first glance, Daylight looks like a highly conventional pair of glasses. What makes them special is
the double frame which hides a lighting device.
To activate it, the second frame is simply raised
and the LEDs light up. When lighting is no longer
necessary, a simple hand gesture is used to pull
down the outer frame which then blends into the
thickness of the glasses.
Daylight provides assistance for the elderly in
their everyday tasks: reading product instructions,
identifying the coins at the bottom of a purse, etc.
The challenge of this project lay in discreetly and
elegantly incorporating the essential elements for
correct functioning of the lighting.
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SWEET MOON
By Olivia KURZAJ – France
Lycée Jacques Duhamel, Dole
Prototype produced by eyewear manufacturer MAQ 3
Designing dream glasses for
babies is not an easy thing to do.
At 6 months, they are discovering
the world, becoming aware of
their bodies and glasses seem
like a foreign object on their faces.
How can babies be encouraged
to adopt glasses? Sweet Moon
offers an ergonomic solution with
a flexible bridge adaptable to
the unformed nose of the child.
In addition to the concept of comfort, the child appropriates the
«glasses» object through a reassuring feature: once in its case,
the Sweet Moon transforms into
a nightlight and projects a starry
sky. Like a security blanket, Sweet
Moon accompanies babies in
their discovery of the world during
the day and in peaceful nights!
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BABY IN SUN
By Nicolas LAFARGUE – Switzerland
HE ARC Ingénierie, Neuchâtel
Prototype produced by eyewear manufacturer MAQ 3
At one year old, babies are
fragile little things yet full of life.
Taking care of them and supporting them as they develop
is absolutely essential. It was in
this spirit that the «Baby in Sun»
concept was developed.
The baby’s exposure to the
sun is made visible at any
time thanks to a frame which
changes colour in response to
UV light. Fitted with an elastic
strap adaptable to the size of
the baby’s head for optimum
comfort, it has the advantage of
being fixed to the frame without
any additional parts for maximum safety while its flexibility
makes it easy to store.
In addition, the changing colour
of the frame has a magical and
childlike quality that will delight
babies when holding the glasses
in their hands once in the shade.
Careful attention has also been
paid to the aesthetic design.
Today, children are aware of
fashion, even from the earliest age.
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A rectangular frame has been
designed to make the most of
their beautiful eyes and forms
a pleasing contrast with their
round faces.
VOICE
By Quentin LEPORT – France
LISAA, Rennes
Prototype produced by eyewear manufacturer LUCAL
The concept of VOICE eyewear is based on an
analysis of the daily lives of the elderly through a
questionnaire devised by myself. The answers
given by the elderly made it clear that looking for
their glasses was a source of irritation.
I therefore decided that a function aimed at helping
users find their glasses easily was essential.
This function known as a «voice and/or sound
recognition system» is built into the temples of the
frame. The user simply makes a sound such as
clapping their hands or whistling so that the system
reacts to these noises and in turn emits a sound
that allows the user to find their glasses.
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CONTRAST
By Loic RAY – Switzerland
HE ARC Ingénierie, Neuchâtel
Prototype produced by eyewear manufacturer Groupe TWC – L’AMY
«You can’t avoid growing old but
you can avoid living like an old
person» - Henri Matisse
Old age can be a time of
nostalgia, sadness and loneliness. We remember the best
years, the dear departed who
have left us too quickly. We
allow ourselves to gently drift,
passed over by time.
But old age also allows us to
realise that life is short, much
too short to not be lived right to
the end! The desire to make
the most of its final offerings, to
let nothing pass us by! To fly in
the face of convention and show
the world that old age does not
necessarily rhyme with quitting
the stage! To express our joie de
vivre!
My concept illustrates the
contrast between these two
aspects of ageing. The wood
symbolizes wisdom. The vinyl
represents discreet nostalgia,
allowing us to take a little piece
of the past with us wherever we
go. Its sporting and dynamic
lines express movement, joie de
vivre and hope!
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The use of transparent corrective lenses further emphasizes
the concept of contrast by
breaking with the convention of
sports eyewear always having
sun lenses. The design also
reminds us that while we cannot
avoid growing old, we definitely
can avoid living like old people.
TRICOTI
By Marie-Morgane TEIRLYNCK – France
Lycée La Martinière – Diderot, Lyon
Prototype produced by Amanda Corney Design & Alutec
Tricoti is a light, flexible and comfortable pair of
glasses for babies from 2 to 6 months and comes
in the form of a silicone frame, an elastic knitted
band and flexible corrective lenses.
It gently follows the shape of the baby’s head
without causing any kind of discomfort, and
faithfully accompanies them at all times, whether
moving, sitting or lying down. Unlike conventional
eyewear, Tricoti is fully accepted by babies because of its flexibility when worn, its softness and
strong tactile dimension. The moss stitch knitting
is reminiscent of a security blanket, the emotional
companion of young babies, and meets their need
to touch soft textures.
The corrective vision of the lenses is effective
when the glasses are placed on the rigid areas
of the face, namely the nose and cheekbones.
Stiffer silicon inserts in these areas are used to
structure the frame and ensure corrective vision.
The sensation of wearing the glasses is soft and
firm without harming the baby. The elasticity of
the strap allows Tricoti to accompany the baby’s
growth up to the age of 6 months. Soft, light and
easy to wear, Tricoti reassures parents and offers
babies maximum comfort.
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JURA EYEWEAR
MANUFACTURERS
FOCUS ON DESIGN
AND INNOVATION
A genuine industrial cluster
The French eyewear industry has most of its design and production facilities in the Jura area. The birthplace of a profession which emerged more than two centuries ago (1796), the
Jura has more than 60 companies involved in the eyewear
sector, directly employing a workforce of approximately 2.000
people and representing 60% of the national production.
Jura eyewear manufacturers create 2.000 new styles every
year, lending their expertise to more than 70 famous brands
and designers labels. Almost 10 million frames leave our
workshops each year, 55% being exported.
Today, the French eyewear industry is a complete sector of
expertise and interconnected businesses, a genuine innovation cluster recognized for its ability to design and produce
high-quality and complex products.
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Key figures
36 members
Global turnover
€ 250 000 000
10
million
frames
leave
our
workshops
each year
2000
new styles
are created
each year
70
famous brands
& designer labels
}55%
is exported
2000
employees
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Companies belonging to Lunetiers du Jura
Optical and protection frames, sunglasses
ALBIN PAGET GROUPE
ELCE CABAUD
GOUVERNEUR-AUDIGIER
HENRY JULLIEN
JACQUES DURAND OCCHIALI
JULBO
KARA
Groupe TWC - L’AMY
LEON JEANTET
FIDELA – Les Fils d’Aimé Lamy
LOGO SAS
LPS
LUNETTES YVES COGAN
MOREL
OXIBIS GROUP
VUILLET VEGA
ZENKA par Modularité
Sub-contractors
(Manufacturing of frames and
components, finition, surface coatings)
BESANCON
CEMO
COEURDOR SAS
CTS - Comtoise de Traitement de Surfaces
COTTEZ
LDS Sarl
LUNETTERIE LUCAL
NAJA
PAGET FRERES
PASCAL BARBE
PROST DECOLLETAGE
SINGER DECOLLETAGE
SNTS
THIERRY SA
TSM - Traitement de Surfaces Morézien
UNT - Usinage et Nouvelles Technologies
www.design-jura.com
Contacts
PRESS
AGENCE AIRPUR
67 rue Pierre Vernier
25290 Ornans
Tel : ++33 (0)3 81 57 13 29
Pascal Margueron – Mob : ++33 (0)6 81 55 96 68
pmargueron@agence-airpur.fr
114 bis rue de la République
39400 Morez
Tel : ++33 (0)3 84 33 14 68
Nadège Bonnet Mathieu – Mob : ++33 (0)6 76 69 01 86
nmathieu@lunetiers-du-jura.com
With the support of the collective action program partners and Cumulus Association
Graphic deisgn
SYNDICAT DES LUNETIERS DU JURA
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ORGANISATION