Charfoos Design

Visual identity and collateral items for an award-winning interior designer
This project was about paring down: we limited ourselves to a limited palette of papers, inks,
and only the most essential information was included on any given item. Challenging ink-andpaper combinations and embossing techniques are used to emphasize the material quality of
the collateral items.
Charfoos Design
CLIENT
Lynda Charfoos
PROJECT CREDITS
Design: Christian Unverzagt, Kristen Dean
TIMEFRAME
Initially designed Spring 2005
SPECS
Typeface
Printer
Neutra Text
PDQ Printing
Ads
Ongoing, with assistance by Olivia Vander Tuig
Business Card
Quantity
1000
Dimensions 2” x 3.5”
Paper
French 100# Butcher Black Cover
Ink
PMS Black 6U 3x / Metallic 877
Address Label
Quantity
200
Dimensions 9.55” x 4.2”
Paper
4-up Avery #5168 Compatible
Ink
Blind Deboss Logo / PMS Black 6U
Letterhead
Quantity
Dimensions
Paper
Ink
500 + 500 masters
8.5” x 11”
80# Cougar Text White
PMS Black 6u +
Blind Deboss Logo / 0
#10 Envelope
Quantity
1000
Dimensions 9.55” x 4.2”
Paper
80# Cougar Text White
(Converted Envelope)
Ink
Blind Deboss Logo / PMS Black 6U
Postcard
Quantity
Dimensions
Paper
Ink
500
8.5” x 3.67”
French 100# Butcher Black Cover
Blind Deboss Logo / Metallic 877
Post-It (Large, Small)
Quantity 20 pads of 50 sheets, each size.
Dimensions 5.5” x 3.67”, 3” x 3.67”
Paper
Standard White with Adhesive Strip
Ink
K/0
Note Card
Quantity
Dimensions
Paper
Ink
500
8.5” x 3.67”
80# Cougar Cover Uncoated
Blind Deboss Logo / 0
M1/DTW
Website
Launched 2009
Development: Dennis Smith, Don Behm
1938 FRANKLIN STREET #204 DETROIT, MICHIGAN M1dtw.COM
RECENT ADVERTISEMENTS HAVE BEEN REDUCED TO ONLY TWO COMPONENTS:
THE WORDMARK OVER A SINGLE PHOTOGRAPH.
WHAT MORE DO YOU NEED WHEN ANYONE INTERESTED IN THE WORK WILL
CONDUCT AN ON-LINE SEARCH WITH THOSE TWO WORDS?