murator dom

Informational and service construction portal
BUILDING
EQUIPMENT
BATHROOMS
INTERIOR
KITCHEN HOME APPLIANCES
LANDSCAPE DESIGN
LAW
Informational and service construction portal
muratordom.com.ua is owned by the company
«Murator-Ukraine», which publishes construction
and repair and interior design magazines, as well as
provides sale of house designs.
Monthly publication Murator – manual for those who construct private
houses. Construction and repair expert.
Monthly publication «Уютно и удобно» (“Comfortably and
Conveniently”) – fascinating and practical assistant for creaton of the
beautiful interior and warm atmosphere in the house.
Monthly publication Domus Design – glossy edition about trends in design
of interiors and furniture, decor, art-culture and architecture.
Catalogue «Murator. DESIGN OF COTTAGES» – catalogue of functional and
easy designs of houses, garages, household outbuildings controlled while
constructing.
Main information
Muratordom.com.ua – is informational and service
construction portal devoted to building topics
for those who builds, repairs and makes finishing work.
In the portal:
Useful and objective information about building
materials, equipment and services in building market.
Acquaintance with building products and technologies
both new and traditional.
Promotion of environmental, safety and energy-saving
solutions.
Projects of the most popular houses and cottages from
Murator’s Collection.
Advices on apartment’s interior design and interior
decoration.
Recommendations for landscaping around the house.
Experts’ consultation in the field of architecture, building,
law and finance.
HEADINGS
BUILDING
EQUIPMENT
BATHROOMS
INTERIOR
KITCHEN
HOME APPLIANCES
LANDSCAPE DESIGN
LAW
Portal on construction, repair and arrangement of dwelling
2500 articles about repair, construction,
creation of interiors, dwelling arrangement,
house purchasing, financial and legal aspects
of construction
expert advices
reviews of technologies, services and goods
of construction market
recent and interesting news about products
and events at the construction market
free advertisement center
forum with relevant topics
ЦветоДекоратор(Cvetodekorator) –program
for premises color spectrum selection
calculators –programs for building materials
quantity calculations
proekty.muratordom.com.ua–
on-line-catalogue of design of houses
and other buildings –more than 720 offers
Analytics
Visitors (cookies) – 99 000
Visits – 132 000
Page views – 469 116
Average page views – 3,5
Target audience
Private persons, who build or consider building, repair or face-lift of their houses.
Professionals – builders, foremasters, architects.
The well-to-do part of the population, with high purchasing power, which is an active consumer of wide products range.
Mainly men (60%), of 30–54 age (60%), with high and above average income (47%), employed, holding positions of
specialists, managers, often business owners.
Geographic reports
Ukraine
Russia
Belarus
Kazakhstan
Others
Traffic sources
64.2%
24.5%
2.9%
1.9%
6.5%
Data of the company Gemius, Google Analytics and Bigmir.net (March 2012)
Search engine
Referrer traffic
Type-in (direct traffic)
65%
22%
13%
Billboard
Skyscraper
Banner advertising
Banners, рх
Cost per mille*
Billboard 750 x 100
8 EURO
Double Billboard 750 x 200
12 EURO
Triple Billboard 750 x 300
16 EURO
Skyscraper 120 x 600
8 EURO
Rectangle 300 x 250
8 EURO
Big Rectangle 300*600
14 EURO
* Minimum order – 10 000 impressions; VAT not included;
Payment is in UAH according to NBU rate as of invoice date.
Rectangle
Issues quantity
%%
The additional discount for AA
30%
The additional volumes discount
Purchasing 100 000 impressions
5%
Purchasing 500 000 impressions
10%
Purchasing 1 000 000 impressions
15%
Special offers
Site branding – Watermark (wallpapers)
non-standard form of advertisement presentation
permanent advertisement availability irrespective of going to the site sections
unobtrusive form of trademark style elements presentation
Value – 500 EURO/month
Special offers
Expert advices
Ability to appear as expertconsultant on behalf of
trademark permitting
companies to communicate
with user answering their
questions.
Value – 180 EURO/month
Advertising abilities
placement of logotype
in the advice
and advice topic lists
placement of company’s
brief presentation
Advantages
bookmark is placed on the home page
going to advices from each section and each site category
accessible, confidential form of contact with consumer, increase of loyalty level for the brand
PR-articles placement
Ready Solution
Separate premium-block page in the each
page of portal. Contains articles
with presentation of products and the latest
companies solutions concerning construction
and installation of equipment
Interior Decoration
Separate premium-block page in the each
page of portal. Contains articles with
presenting production for repair, finish and
beautiful design of dwelling
Placement of customer’s article (text up to
6000 symbols, logotype, photos, illustrations,
tables, films).
Advantages
bookmark is placed on the home page and
all pages of the portal
material is submitted in editorial format
text rotation in bookmark
Value – 180 EURO /month
PR-articles placement
Article in any category
Article placement in any category of any site section.
The title of pr-article is placed in the content of the articles.
В списке статей рубрики появляется название этой pr-статьи
Material (4000 symbols) can be accompanied by logotype,
photos, tables, figures, films.
Value – 180 EURO /month
Advantages
is placed in specific category
corresponding to material content
adaptation of material to site format
visual demonstration of products
and their use
Partnership
Category partner
Banner in topic section (750 х 100)
stating «Category Partner»,
leading to the article (1 item)
with illustration, logotype, film
Advantages
stating the customer’s articles in the list of the
articles and highlighting the articles name in the
list with red color
specialized placement of the banner – in the
section corresponding to the content of the
customer’s material
more efficient advertisement owing to
combination of two formats – advertising
(banner) and editorial (article)
adaptation of material to site format
Value – 250 EURO /month
Partnership
Client’s special section
Client’s section containing up to 10 presentational
materials of the customer in the format Articles,
Advices, Useful information, Instruction «Do it
yourself», with photo, active hyperlink
to the Partner’s site, logotype, films .
Going to the page is provided
from banner (750 х 100), which is placed
in the all pages of portal.
Watermark (wallpapers) can be placed
at the Client’s section.
The title of Client’s section is added to the list of
headings in the website menu
Преимущества
more efficient advertisement owing to formats
combination: advertising (banner) and editorial
(articles)
complex, long-term advertising of the company
and its production
materials editorial submitting
Value – 450 EURO /month
(minimum period of placement – 3 months)
We invite you to cooperation!
Tatyana Olifir, manager
tolifir@murator.com.ua
(ext. 120)
Elena Yamkovaya, manager
eyamkovaya@murator.com.ua
(ext. 126)
Elena Logvinova
Director of Advertizing Department
elogvinova@murator.com.ua
(ext. 124)
Anna Panova, manager
apanova@murator.com.ua
(ext. 117)
Andrey Kupriy, manager
akupriy@murator.com.ua
(ext. 119)
Svetlana Dugina, manager
sdugina@murator.com.ua
(ext. 121)
Alina Buslovich, traffic-manager
abuslovich@murator.com.ua
(ext. 118)
Оlga Pakhomova, manager
opakhomova@murator.com.ua
(ext. 125)
“Murator-Ukraine” Publishing House
55, Khmelnitskogo Str., Kyiv, Ukraine, 01601
tel. +38 (044) 351-14-52/50, fsx +38 (044) 351-14-51
e-mail: reklama@murator.com.ua