business model innovation

CAS-HSG - CERTIFICATE OF ADVANCED STUDIES
BUSINESS MODEL INNOVATION
The leading program for the design of innovative business models
in cooperation with
WELCOME
There are many companies with excellent technological
products. In particular Europe is characterized by
companies with sophisticated product innovation and
process innovation ability. Why did many of these firms
that had been well known for their products for many
years suddenly lose their competitive edge? Within a
short period of time strong companies such as AEG,
Grundig, Nixdorf Computers, Triumph, Brockhaus,
Agfa, Kodak, Quelle and Schlecker disappeared. What
did they do wrong? The answer although painful, is
simple. These firms failed to adjust their business model
to a changing external environment.
In this Business Model Innovation Certificate
Program (BMD-CAS) leading experts from
University of St. Gallen, Stanford University and
accomplished practitioners teach you the necessary
knowledge and tools to systematically innovate
your business model. In four different modules that
take place here on the executive campus of St. Gallen
University as well as at Stanford University and on site
in your company you learn how to break through the
dominant industry logic and how to rapidly design
innovative business model prototypes.
Two well established methodologies represent a key
role in doing so: The Business Model Navigator™
and Design Thinking. The Business Model Navigator,
a concept developed in St. Gallen at the Institute of
Technology Management, has successfully been applied
for the creation of new business models at companies
like Bosch, Hilti, SAP, ABB, Sennheiser and PWC, but
also in several European startups. The concept of
Design Thinking, a human-centered approach targeting
the rapid design and testing of innovation prototypes
will be taught by one of its pioneers, Prof. Dr. Larry
Leifer from Stanford University.
In today’s business the ability to develop innovative
business models is an essential condition to maintain
long-term competiveness. In a more and more dynamic
and complex market environment it is not sufficient
anymore to build on innovation mechanisms that are
limited to products and processes. The innovation of
business models is the key element to transform
innovative products into unique customer value.
However, in Europe there are still only a few companies
such as Hilti, Holcim or Nestlé that addressed this
perspective and successfully innovated their business
model. Most inspiring examples are still located in the
US, in the Silicon Valley. Amazon, Google, Apple, all of
them continuously overcome established industry
borders applying new business models.
Additionally gained first-hand insights on innovation by
Google, Apple and Tesla during excursions in Silicon
Valley and a Design Thinking & Leadership workshop
conducted by the internationally renown Stanford
Engineering Design Group contribute to a learning
experience that is unique in executive education.
Prof. Dr. Oliver Gassmann
Dr. Amir Bonakdar
Prof. Dr. Larry Leifer
University of St. Gallen
Stanford University
Stanford University
2
The Institute of Technology Management was founded in 1989 as one
of the first institutes in Europe. It operates a research program, focusing
predominantly on the development of real life problems in close interaction
with leading international companies. Its director, Prof. Dr. Gassmann is one
of the most cited innovation scholars worldwide.
For more than 100 years the University of St. Gallen has established
The
Business
Model
Navigator published by Hanser
the international reputation of the city as a center of knowledge and
education.
and Financial Times Publishing
has been cited as a ‘sensation’ by
the leading German newspaper
F.A.Z. and rapidly became a
Handelsblatt Ranking: 1st place in
bestseller.
European, German-speaking countries
for Business Research
Financial Times Rankings:
•
1st place among business schools worldwide with the Master's in
Strategy and International Management (SIM-HSG)
•
5th place among business schools worldwide with the CEMS MIM
programme
3
OVERVIEW
Leading experts from academia and industry, great networking opportunities, dynamic hands-on sessions and
real world implementation., tailored to your individual needs.
This is the broad outline of a systematic program that consists of four modules spread over a period of five intense
months. On the following pages you will find more information about each module.
MODULE I:
THE BUSINESS MODEL NAVIGATOR
MODULE II:
DESIGNING BUSINESS MODELS
MODULE III:
IMPACT & IMPLEMENTATION
MODULE IV:
LEADING CHANGE
For managers the most scarce ressource is time. Thus, we developed this program to teach you the theoretical basis
and methodical tools you need for Business Model Innovation as one aspect. But the most important goal is to assist
you developing an innovative business model prototype for your organization and implement it during this course.
This opens the chance to significantly drive business performance in your company.
REFERENCES
"Working with the Business Model Navigator™ helped us not only to structure our
internal approaches better, but drove us also to analyse and understand our
competitors‘ business models and therefore their and our position in the market space"
Dr. Reiner Fageth,
Management Board
4
A DIVERSE GROUP OF INSPIRING PEERS
The
program
is
designed
for
senior
executives and entrepreneurs that have
the experience and capability to drive business
model innovation in their team, in their
project, for their business unit or company.
We are looking for participants who are
Legal
Finance/ Accounting
IT
Sales/ Marketing
General
Management
Operations
Consultant
R&D
responsible for
MANAGEMENT
FUNCTION
Corporate
Development
Project Manager
•
business development
•
R&D (product & technology development)
•
innovation management
Architecture
Our
experience
in
existing
executive
Manufacturing
programs has shown a great diversity of
functions
and
sectors
among
course
participants, a unique chance for exchange of
Marketing
Services
business experience and perspectives that
Retail
facilitates to overcome blind spots of an
industry.
Software
Logistics
Insurance
Banking
INDUSTRY
Transportation
Energy/
Infrastructure
Consulting
Asset Management
Pharmaceuticals
Telecommunication
"We applied the Business Model Navigator™ in a 3-day workshop format with a key
customer. Apart from jointly developing a promising business model option, the
common experience has also strengthened our bonds for future intensive co-operation"
Dr. Susanne Schröder
Innovation Manager
5
Module I
The Business Model Navigator
Dates: November 16-20, 2015
Location: University of St. Gallen, Switzerland
OVERVIEW
A dynamic start to the fundamentals of Business Model Innovation. From
the very beginning on we encourage you to think critically and to
challenge your own established assumptions, a key element of Business
Model Innovation.
Case studies and group workshops supplement the Business Model
Navigator that serves as the theoretical basis to understand business
models, their interplay and innovation. A closer look is taken on
digital transformation and the potential of IoT and Industry 4.0 for
Business Model Innovation.
KEY BENEFITS
•
Systematically understand business models and their interrelations
inside from theory as well as real world examples
•
Gain sensitivity for the business model of your organization and its
weaknesses
•
Become aware of blind spots that origin from your industry
perspective
•
Learn to use the tools of the Business Model Navigator to
systematically identify potential new business models
HIGHLIGHTS
Away from daily business the executive campus of the University of St.
Gallen opens the chance for new strategic insights on the different aspects
of your current business model. Get to know the other participants, a
group of inspiring personalities and exchange your experience.
6
Business Model Innovation
CAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
SAMPLE SCHEDULE - DAY 1
AM
Welcome and Introduction
Meet the Business Model Navigator™
•
What is a business model?
•
Why do successful companies lose the race?
•
How to break a dominant industry logic?
Approaches to Business Model Innovation
•
Strategies for Business Model Innovation
•
Case Study
Networking lunch
PM
Interactive workshop: The BMI triangle
•
Discuss the four perspectives of your current business model
•
Analyze the change drivers of your industry
•
Prepare the funeral speech for your company
Summary of the day & Evening Work
Close
Networking Opportunity
7
Module II
Designing Business Models
Dates: January 8/11-15, 2016
Location: Stanford University, USA
OVERVIEW
Hands-on design thinking sessions with one of its most accomplished
pioneers Professor Dr. Larry Leifer from Stanford University. Design
Thinking is a human-centered approach that integrates expertise from
design, social sciences, business and engineering. It is widely used in the
rapid design of prototypes and the development of business model
innovations.
The module is being divided into seminars in which the methodological
knowledge is imparted and excursions to some of the world’s most
innovative firms companies such as Apple, Google and Tesla acts as a
transition phase from theoretical knowledge to real world application. By
the end of the module workshops at the Stanford Engineering Design
Group play a key role for the development of a business model
prototype that you are going to implement in the subsequent Impact &
Implementation Session.
KEY BENEFITS
•
Experience the university culture and grasp the entrepreneurial spirit
interacting with students and faculty members
•
Learn to leverage principles of business model design for your own
innovative ideas and get support from sophisticated experts from the
famous Stanford Engineering Design Group building a business model
prototype for your organization
•
Understand and learn how to speed up the verification phase in
business model projects
8
Business Model Innovation
CAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
HIGHLIGHTS
Have a workshop session with the staff
from Stanford Engineering Design Group.
Mutually build on the business model
prototype that you are going to
implement in your company
First hand insights by innovation leaders
from Silicon Valley
"The International CES is clearly the most relevant
innovation and technology show in the world.“
Eric Fitzgerald Reed,
vice president, entertainment and policy, Verizon Communications
9
On the edges of this module you have the
chance to explore the International
CES (Consumer Electronics Show)
in Las Vegas, the world’s most relevant
trade fair for innovation in consumer
electronics
Module III
Impact & Implementation
Dates: January 18 – March 20, 2016
Location: Remote at your company
OVERVIEW
8 weeks of intense implementation. Applying the knowledge and
methods learned in the previous sessions this phase is the most critical
and intensive but also the most exciting part of the program: You
develop the detail concept of your most promising business
model and drive the implementation in your company. It is
important to keep up a good flow among all involved members of your
team. For this you develop an individual implementation plan mutually
with our faculty coaches. We support you with advice how to address the
most critical challenges occurring during the project via video conferences
on a regular basis.
KEY BENEFITS
•
Transfer and apply the learnings to your company and industry context
•
Learn managing and leading your team through a radical innovation
project
•
Rapidly develop a business model prototype within your company and
gain regular feedback from our coaches
•
Identify and learn to overcome barriers to strategic change
•
Share your background with your peers and colleagues in your
company
•
Undergo the realization of a new business model prototype that
facilitates not only opportunities for strategic change but creates
sensitivity and creativity for new business opportunities
10
Business Model Innovation
CAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
Module IV
Leading Change
Dates: April 4-8, 2016
Location: University of St. Gallen, Switzerland
After 8 weeks of implementation in your organization it is time for
OVERVIEW
reflection and addressing the human side of change. A key element of
this module is the presentation your innovation project in front of the
course.
Receiving
feedback
from
our
experts
and
other
participants with diverse industry backgrounds represents an essential
source for insights about further optimization of your business
model.
The seminar sessions of this module deal with
•
Leading change for business innovation projects
•
The definition of meaningful KPIs for business model innovations
•
IP Management: How to effectively leverage and protect innovation?
•
Understand the drivers of change and apply leaders
•
Receive useful opinions from peers and scholars about your project
KEY BENEFITS
progression
•
Learn how to apply the new gained knowledge and methods to
continue with the implementation of your innovation project
"BASF has been working for more than five years with the Business Model Navigator™.
It has led to concrete business concepts and also created a more open mindset.
We applied the methodology […] in various environments and industries – and it
worked fantastically!"
Dr. Petra Bachem
VP Marketing & Sales
11
COURSE LEADERS
Oliver Gassmann is Professor of Technology and Innovation
Management at the University of St. Gallen, one of Europe’s leading
business schools. He is also Managing Director of the Institute of
Technology Management. Until 2002 he worked for Schindler and led its
Corporate Research department as VP of Technology Management. He is
co-founder of the BMI-Lab which focuses on Business Model Innovation.
Over a course of five years at the University of St. Gallen, Oliver and his
team studied over 350 business model innovations which led to a
revolutionary and practical framework of how to design new business
models: The Business Model Navigator™. He also co-founded the
advisory group BGW and the think tank GLORAD Shanghai-St. Gallen on
global innovation as well as the Entrepreneurial BMI Clinic in Berlin
which incubates start-up companies in Europe’s hottest start-up scene.
In 2014 he was awarded Leading Researcher by IAMOT in Washington
and nominated for the Scholarly Impact Award by the prestigious Journal
of Management. Today he serves as a member in several academic,
economic and political boards, such as a member of the International
Advisory Board of the Google Research Institute for Internet & Society.
Amir Bonakdar is Postdoctoral Scholar at Stanford University's Center
for Design Research and heads the Business Design Research group with
co-locations at Stanford and St. Gallen. He teaches in various executive
MBA programs specializing in business model innovation. Dr. Bonakdar
worked in various research projects with renowned clients listed in the
DAX and SMI indices. He worked for 5.5 years as a consultant and
researcher for SAP in the German headquarters in Walldorf and the
research center in St. Gallen, Switzerland. His research interests include
business model innovation as well as strategic innovation and networks.
His work has been published in leading scientific conferences such as the
Annual Meeting of the Academy of Management.
Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in the
School of Engineering at Stanford University. He joined the faculty in
1976 after serving as an assistant professor at the Swiss Federal Institute
of Technology, Zurich, and 4 years at the NASA Ames Research Center’s
Human Information Processing laboratory. He has served as founding
director of the Stanford Veterans Administration Rehabilitation
Engineering R&D Center; Smart Product Design Lab; Center for Design
Research (CDR); Stanford Learning Lab; and Hasso Plattner Design
Thinking Research Program at Stanford. Research themes include: 1)
creating collaborative engineering design environments for distributed
new product innovation teams; 2) instrumenting that environment for
design knowledge capture, indexing, reuse, and performance assessment;
and 3) design-for-sustainable-wellbeing. His top R&D priorities include,
d.swiss, human-robot teamwork experience design, and the notion of a
pan-disciplinary PhD program in Design. He has been granted an
honorary doctorate by the Royal Institute of Technology, Stockholm; and
is an honorary fellow of the Design Society.
12
Thomas Moriarty
Managing Director & Co-Founder
Business Model Innovation
CAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
PRELIMINARY SPEAKERS OF THE PROGRAM
Prof. Dr. Karolin Frankenberger is an Assistant Professor at the Institute
of Technology Management of University of St. Gallen and head of the
competence center Business Model Innovation. Before rejoining the academia
Prof. Dr. Frankenberger worked as a consultant for 6.5 years for McKinsey &
Company in the Munich and Zurich office. Her present research interests are
in the area of business models, business model innovation, network strategy
and strategic initiatives. Her research has been published in top-ranked
academic and managerial journals such as Academy of Management Journal.
She received several academic awards including the "Sumantra Ghoshal
Research and Practice Award 2006" of the Academy of Management
Dr. Reiner Fageth serves as CTO of CeWe Color, overseeing the
company's daily operations of the technical, research and development
divisions. He has been on the Board of Management for CeWe Color Holding
AG since January of 2007 and has served as the managing director of
Neumüller CeWe Color Stiftung for five years. Prior to CeWe, Dr. Fageth
was head of hardware and software development at Metec GmbH. Dr. Fageth
has spoken at several industry events including PMA, DIMA, Infotrends,
Electronic Imaging and the International Conference on Multimedia. Dr. Fageth
earned his Doctorate degree at the University of Northumbria in Newcastle,
UK.
Dr. Tamara Carleton, Ph.D., is chief executive and founder of Innovation
Leadership Board LLC, a global leader in the design of tools and processes that
enable radical innovation. Dr. Carleton has served as an Innovation Fellow at
the U.S. Chamber of Commerce Foundation, a Fellow with the Foundation for
Enterprise Development, and a Fellow for the Bay Area Science and Innovation
Consortium. A former management consultant at Deloitte Consulting LLP, Dr.
Carleton specialized in emerging solutions in enterprise applications, customer
experience, and marketing strategy. She has been published in a variety of
technical journals, as well as the general business press. Dr. Carleton is
frequently invited to discuss her work and research in the United States and
abroad.
Oliver Deuschle works as an Innovation Manger at EnBW AG, the third
biggest energy utility in Germany. Mr. Deuschle was division manager and
project leader in various parts of EnBW and is a specialist for transformation
processes and business model innovation in corporations. Nowadays
Germany’s utilities are facing a radical market change and EnBW in this
process acts as the driver for new business models.
13
PRELIMINARY SPEAKERS OF THE PROGRAM
Dr. William Cockayne, Ph.D., is CEO and founder of Lead|X, the premier
microlearning, mobile platform for innovation leadership. A seasoned
technology executive and entrepreneur, Dr. Cockayne has led diverse teams in
advanced research, product development and manufacturing at SK Telecom
Americas, Eastman Kodak, DaimlerBenz, and Apple Computer. He has also led
the development of over 20 market-leading products, including the awardwinning Travel by Handstand app and modo, a consumer wireless device that
pioneered mobile advertising, social media, and barcodes on mobile displays.
Dr. Cockayne teaches foresight engineering and technology leadership at
Stanford University. He is a regular speaker and advisor on topics of industrial
research and development, disruptive innovation, and technology
entrepreneurship. He holds multiple patents and has authored numerous
publications, including the books Mobile Agents and the Playbook for Strategic
Foresight and Innovation .
Dr. Michaela Csik works as an Innovation Manager at Holcim Technology
Ltd, Switzerland. Previously, she was Research Associate at the Institute of
Technology Management at the University of St. Gallen and at the Center for
Design Research at Stanford University. Dr. Csik is co-author of “The
Business Model Navigator” and applied the methodology extensively as a
Senior Consultant at the BMI-lab.
Prof. Dr. Alexander Ilic is an Assistant Professor at the Institute of
Technology Management of University of St. Gallen and the Director of the
Auto-ID Labs ETH Zürich/University of St. Gallen. His research is focused on
IT-enabled innovation in the field of mobile technology, consumer behavior,
and retailing. Dr. Ilic is active on promoting the synergies between academia
and start-ups to encourage entrepreneurship and make impact. For his
entrepreneurial activities, he won several prizes including Entrepreneur of the
Year by E&Y (2012), Swiss Economic Award (2011), HSG Entrepreneur of the
Year (2011), and Swiss Innovation Prize (2010). He is currently involved in the
start-up Dacuda AG (disruptive, real-time scanning technology) as founder,
CTO, and Chairman. He serves on the boards of Swiss Start-up Monitor and
ETH Entrepreneur Club.
14
Business Model Innovation
CAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
GENERAL INFORMATION & CONTACT
COURSE DURATION
The course starts with the beginning of Module I on November 23, 2015
and ends completing Module IV on March 25, 2016
15 days of attendance divided into three modules plus an 8-weeks Impact
& Implementation session in your own business.
WORKSHOP LOCATIONS
PROGRAM LANGUAGE
PROGRAM FEES
ECTS CREDITS
INTEGRABILITY
ACCOMMODATION
Executive Campus, University of St. Gallen
Campus, Stanford University
St. Gallen: German or English
Stanford: English
19’449CHF
including lunch, tuition fees, snacks and course material,
not included travel expenses and costs for overnight stays
15
The Certificate Business Model Innovation can be integrated into the
Executive MBA of the University of St. Gallen
St. Gallen:
For participants of the program we have a contingent of available rooms
in the HSG Alumni House at dispose which is located directly next to the
executive campus. Further hotels covering all price segment are located in
the city center.
Stanford:
Owned and operated by Stanford University the Stanford Guest House
represents the pendant for Module II, a facility optimally equipped to
anticipate and address the needs of Stanford clientele located in the
picturesque foothills of Palo Alto.
THOMAS MÖLLERS
Program Manager
Phone: +41 71 224 7227
Mail: thomas.moellers@unisg.ch
For help and information related to this program, please do not hesitate
to contact me. I am welcome to provide assistance for your individual
planning.
15
REGISTRATION FORM
1/2
CAS-HSG - CERTIFICATE OF ADVANCED STUDIES
BUSINESS MODEL INNOVATION
The leading program for the design of innovative business models
PROGRAM FEES: 19’449CHF
MODULE I:
THE BUSINESS MODEL
November 23-29, 2015 – St. Gallen
MODULE II:
DESIGNING BUSINESS MODELS
January 8/11-15, 2016 - Stanford
MODULE III:
IMPACT & IMPLEMENTATION
January 18 – March 20, 2016
MODULE IV:
LEADING CHANGE
March 21-25, 2016 – St. Gallen
We are pleased with your interest in this program.
By completing the form you confirm your registration to the CAS-HSG – CERTICATE OF ADVANCED STUDIES:
BUSINESS MODEL INNOVATION. Please use a separate form for each participant sent by your organization.
Date of Birth
Title
Full Name
Company Name
Job Position
Address
Phone
Industry
Mail
WHICH FUNCTION BEST DESCRIBES
YOUR POSITION?
Corporate Development
R&D
Finance/ Accounting
Sales/ Marketing
General Management
Consultant
IT
Legal
Logistics
Project Manager
Operations/ Production
Other: ________
REGISTRATION FORM
2/2
Advertising/Marketing
Aerospace/Defense
Agriculture/Food/Beverage
Biotechnology
Chemicals
Construction / Engineering
Consulting
WHICH INDUSTRY IS YOUR COMPANY
LOCATED IN?
Electronics / Semiconductors
Energy / Infrastructure
Entertainment / Leisure
Financial Services
Food Services / Lodging
Government
Health Care Services
Internet Services
CANCELLATION POLICY:
Legal / Advocacy
Services
Manufacturing
Military
Mining /
Metal Processing
Nonprofit
Petroleum / Oil / Gas
Pharmaceuticals /
Medical Devices
Printing / Publishing
Real Estate
Retail /
Wholesale
Software
Telecommunications /
Information Services
Transportation
Utilities
Other ___________
Due to program demand and the volume of pre-program preparation, the
following cancellation policy has been established:
Cancellations made 7 to 14 days before program start date are subject to a
2600CHF cancellation charge.
Cancellations made within 7 days of the program start date are subject to a full
tuition charge and no refund will be issued.
Date
Signature
After completion please send this form using one of the contact details below:
Fax:
+41 71 224 7300
Mail:
Institute of Technology Management
Dufourstrasse 40a, 9000 St. Gallen, Switzerland
E-Mail:
thomas.moellers@unisg.ch
Confirmation of acceptance will be sent upon receipt of registration form. The confirmation also includes the
payment details. If you do not receive a confirmation email, please contact the program manager.