Solutions Toxin-free Home

Transcription

Solutions Toxin-free Home
4”
®
five solutions for
a
toxin-free
home
5.5”
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Front Cover
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Bro_Cover.ai
Adobe Illust. 12.01
Avenir Light,
HelveticaNeue Bold Cond
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
PROCESS BREAKDOWNS & TINTS:
20 cyan
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
55 cyan 30 yellow
4”
®
natureclean® offers non-toxic,
environmentally safe alternatives for Household Cleaning,
Laundry and Personal Care products. Ours is a 100% Canadian,
third generation, family-run company dedicated to providing
safer consumer household products for over four decades.
Our Promise
All natureclean products are made without suspected carcinogens
(cancer-causing agents), petroleum-based chemicals (or other
non-renewable resources), or ingredients causing harmful fumes
or toxic residues that could be absorbed through the lungs or skin.
®
5.5”
We always provide:
Full disclosure of ingredients on all packaging
Safer formulas for you, your family and our environment
Ingredients reviewed against European Standards set by
the International Agency for Research on Cancer
Contact us with your thoughts, comments or questions at:
www.naturecleanliving.com
1
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
Inside Front cover -Page 1 DESIGNER:
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg1.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi,
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, Medium)
20 cyan
75 c, 100 y
30 cyan, 2 mag
100c, 67m, 23k
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
5m, 40y
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan, 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan, 25 yellow
45 cyan, 90 yellow
55 cyan, 30 yellow
4”
®
five solutions for
a
toxin-free home
solution 1
Wash fruits & veggies, even organic,
with more than just water
page 3
solution 2
Know which household products likely
contain carcinogens (cancer-causing agents)
5.5”
pages 4-5
solution 3
Use non-petroleum based products
page 6
solution 4
Healing indoor air quality
page 7
solution 5
Avoid these toxic ingredients in
your personal care products
pages 8-9
natureclean® products
What we make and why
pages 10-14
it’s really just a love story
Why we started and why we continue
page 15
2
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 2
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg2.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond)
20 cyan
75 c, 100 y
30 cyan, 2 mag
100c, 67m, 23k
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan, 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan, 25 yellow
45 cyan, 90 yellow
55 cyan, 30 yellow
4”
®
solution 1
Wash fruits and veggies, even organic,
with more than just water.
“Each year, far more people are sickened by (contaminated) fruit
and vegetables than by beef and poultry combined.”
Strange Fruit by Lori Miller Kase, Self, June 2004
You are what you eat! These famous words were never more important than
today. Strong evidence suggests that the amount of toxins in and on our food
is increasing.
Most pesticide residue can’t be removed with water alone. Pesticides are
water-resistant so they won’t get washed away by rain or tap water.
5.5”
More than half of all pesticide intake comes from these 14 foods:
Strawberries • Apples • Peaches • Grapes • Cherries
Grapefruits • Pears • Celery • Lettuce • Spinach • Snow Peas
Potatoes • Oranges • Nectarines
(Source: Canadian Food Inspection Agency)
Even organic produce is not immune. It can be exposed to everything from
contaminated rain or irrigation water, animal feces, fertilizers, or bacteria
from human contact.
For more information on natureclean® Fruit & Veggie Washes,
refer to Page 10.
3
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 3
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg3.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
75m 90y
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
55 cyan 30 yellow
15m 15y
4”
®
solution 2
Which household products likely
contain carcinogens (cancer-causing agents)?
“In the 1930s, 1 in 10 Canadians could expect to develop
cancer over their lifetime. By the 1970s that number had risen to 1 in 5.”
The CancerSmart Consumer Guide, LEAS, 2004
“In the next generation, one in two Canadians will be diagnosed
with Cancer. One in two!”
Canadian Cancer Society CBC MARKETPLACE
Chasing The Cancer Answer Broadcast: March 5, 2006
5.5”
Very simply, a carcinogen is a substance that can cause cancer. In the
1960s, the UN-based International Agency for Research on Cancer (IARC)
began to study a vast number of chemicals and list those found to
be carcinogens.
The chart on Page 5 shows a few of the chemicals identified by IARC
as potential hazards, along with the products in your home where you are
likely to find them. Use this list to eliminate or at least reduce your
exposure to these chemicals.
4
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 4
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg4.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi,
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, CondObl, Medium)
20 cyan
10c 10m
30 cyan 2 mag
20c 20m
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
65c 60m
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
55 cyan 30 yellow
4”
Traditional Products
5.5”
Chemical Name
Health Concern
Plug-In Air Fresheners
Formaldehyde
A carcinogen. Forms when
it comes in contact with an
electronic air cleaner or
excess ozone in your home.
Powdered Cleansers
Silica
(finely ground quartz)
A carcinogen. (When in
powder / dust form).
Powdered Laundry
Detergents
NTA
(Trisodium Nitrilotriacetate)
Possible carcinogen
(Environmentally harmful
replacement for Phosphates).
Spray Cleaners
Degreasers
Laundry Detergents
Carpet Stain Removers
NPE
(Ethoxylated Nonylphenols)
Disrupts the actions of
hormones in our bodies.
Window / Glass Cleaners
All Purpose Cleaners
Spot Removers
Silver & Jewelry Polish
Ethylene Glycol
(2-butoxyethanol)
Can be inhaled or absorbed
through the skin.
Ammonia
A toxic compound.
Never mix with Chlorine.
Laundry Bleach
Laundry Detergent
Automatic Dishwasher
Gels and Powders
Chlorine Bleach
(Sodium Hypochlorite)
Chlorine used in making
bleach is toxic. The bleach
itself is acutely toxic to fish.
Automatic Dishwasher
Gels and Powders
Phosphates
Causes severe algae growth,
choking our lakes and rivers.
For more information on natureclean® All Natural Household Cleaning products,
refer to Page 11.
5
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 28, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 5
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete / Davor
27139_NC_Broch_Pg5.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
10c 10m
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
55 cyan 30 yellow
20c 20m
4”
®
solution 3
Use non-petroleum
based products
“No information (about toxicity) is available for more than 80% of the
chemicals in everyday use products. Less than 20% have been tested for
acute effects and less than 10% have been tested for chronic,
reproductive or mutagenic effects.”
According to the National Research Council
Ingredients for most traditional detergents come from the petro-chemical
industry (using the same non-renewable resources used to make gasoline).
5.5”
When buying traditional Laundry Products, look for products that don’t
contain the following:
Powdered Enzymes (highly allergic in powder form)
Sodium Lauryl Sulphate (suspected carcinogen)
Chlorine Bleach (acutely toxic to aquatic life)
Optical Brighteners (toxic to fish and slow to biodegrade)
Phosphates (feed algae growth, starving lakes and rivers)
EDTA & NTA (environmentally unsafe phosphate replacements)
Synthetic dyes or fragrances (causes allergic reactions)
For more information on natureclean® All Natural Laundry products,
refer to Page 12.
6
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 6
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg6.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
10c 10m
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
55 cyan 30 yellow
20c 20m
4”
®
solution 4
Healing indoor
air quality
What we breathe through our lungs ends up in our bloodstream.
“A recent 5-Year EPA study found the concentration of 20 toxic
compounds to be as much as 200 times higher inside
homes than outdoors.”
Green Seal’s Choose Green Report, March 1998
Automatic Dishwasher Detergents
5.5”
Many conventional automatic dish detergents contain dry chlorine that is
activated when dissolved in water. Chlorine fumes in the steam seep out of
the dishwasher and affect indoor air quality. These detergents can also
contain up to 20% phosphates.
Many brands also contain highly allergic enzymes. People can become
sensitized to enzymes and may start to develop allergic reactions to their
presence over time. If that’s not bad enough, traditional dish powders are
the most common reported household poisoning among children!
(Over 1 million accidental poisonings happen each year in North America.)
For more information on natureclean® All Natural Dishwashing products,
refer to Page 13.
7
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 7
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg7.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
60m 90y
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
4”
®
solution 5
Avoid these toxic ingredients in
your personal care products
“After years of waiting, consumers in Canada will finally see mandatory
labeling on cosmetic products… The labeling is only a first step and still
leaves Canada behind the European Union, where regulations…
bar companies from including any ingredient listed by the
EU as a carcinogen.”
The Cancer Smart Consumer Guide
Many of the traditional personal care products on the market may be
hazardous to your health over the long term.
5.5”
More than 5,000 ingredients are allowed for use in personal care products,
many of which have been identified by government agencies as hazardous.
On Page 9 is a chart showing some of the more dangerous chemicals used
in traditional personal care products. We’ve given you the associated health
concern along with the traditional personal care products you are likely
to find them in. We offer this chart so that you may reduce or eliminate
your exposure to these chemicals.
For more information on potentially toxic chemicals, visit:
www.naturecleanliving.com
8
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 8
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg8.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
45m 90y
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
4”
5.5”
Traditional
Personal Care
Chemical
Name
Health
Concern
Shampoo, Body Wash
Toothpaste
Sodium Lauryl
Sulphate (SLS)
Can be contaminated during
manufacturing process with a
carcinogen called 1,4-dioxane.
Shampoo
Lotions & Creams
Cocamide DEA
(Diethanolamine)
Listed in the United States, by the
EPA, as “likely to cause cancer
in humans”.
Almost any cosmetic
Nail Polish (hardener)
Formaldehyde
(Can contain up
to 10%)
Used as a preservative. Listed
with IARC as a “known human
carcinogen”. Sometimes referred to
as “formalin” or “methyl aldehyde”.
Cosmetics
Nail Treatments
Benzyl Violet
Used as a dye or colour. Listed by
California’s Proposition 65, as a
substance “Known to the state to
cause cancer”. Listed on products
as Violet 2, or 6B.
Shampoo & Conditioner
Sunscreen, Deodorants
Parabens
Preservatives. Can bind to estrogen
receptors. Have been found in the
tumors of breast cancer patients.
Often called methyl paraben,
butyl paraben, or propyl paraben.
Most products
contain these!
Synthetic Dyes
& Fragrances
Can indicate the presence of up to
4,000 different ingredients.
For more information on natureclean® All Natural Personal Care products,
refer to Page 14.
9
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 28, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 9
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete / Davor
27139_NC_Broch_Pg9.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
9 mag 18 yellow
4”
®
all natural
fruit & veggie wash
Helps remove surface pesticide residues and
chemicals, like fungicides, fertilizers, petroleum
waxes, herbicides, toxins and dirt.
It’s completely odourless and rinses clean with no after-taste or residue.
Available in two easy-to-use formulas:
5.5”
Fruit & Veggie
Spray Wash
For quick-to-clean produce like apples,
tomatoes, or pears. Just spray over
entire surface, rub gently and rinse.
Fruit & Veggie
Wash Concentrate
For produce with lots of crevices, like
broccoli, grapes or spinach. Soak for
up to 10 minutes and rinse.
10
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 10
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg10.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
75m 90y
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
15m 15y
4”
®
all natural household
cleaning products
Glass and Window Cleaner
Tile and Bath Spray Cleaner
Toilet Bowl Cleaner
Carpet and Upholstery Cleaner
Pet Stain & Odour Remover
Household Disinfectant
All Purpose Cleaning Lotion
Kitchen and Bath Spray Cleaner
Floor Cleaner
Furniture Polish
Drain Cleaner
Tub and Tile Cream Cleanser
Oven and BBQ Cleaner
5.5”
Ammonia-free
No toxic fumes
No hydrochloric acid, or dyes
No petroleum solvents
No allergic enzymes
From all natural Thyme Oil
A solvent-free alternative
No fumes
Petro-chemical-free
Free of VOCs
No sulphuric acid
No chlorine bleach
Sodium Hydroxide-free
11
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 28, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 11
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete / Davor
27139_NC_Broch_Pg11.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
10c 10m
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
20c 20m
4”
®
all
ll natural
laundry care
Doing the laundry shouldn’t
pollute your health!
Our Laundry Care products are hypoallergenic, suited for even the most
sensitive skin. They’re safe enough for infant clothing and recommended
for High Efficiency washing machines.
Our complete line of Laundry Care products include:
5.5”
Laundry Powder
No Sodium Lauryl Sulfate
Laundry Liquid
No Cocamide DEA
Fabric Softener
No perfumes or dyes
Stain Remover
No enzymes
Delicate Wash
No petro-chemicals
Oxygen Bleach Powder
No chlorine or detergents
Liquid Bleach
No chlorine or detergents
12
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 12
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg12.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
100 c 67 m 23 k
4”
®
all natural dish care
Our Dishwasher Powder and Gel are phosphate-free and created
without chlorine bleach. We avoid the equally harmful replacements for
phosphates – EDTA and NTA, used in many other phosphate-free
dishwasher powders. (EDTA and NTA can combine with heavy metals in
our lakes and work their way up the food chain, getting more and more
concentrated as they go.)
5.5”
Automatic Dishwasher Gel
Chlorine- and Phosphate-free
Automatic Dishwasher Powder
Chlorine- and Phosphate-free
Dishwashing Liquids
Free of Sodium Lauryl Sulphate
Dishwasher Rinse Agent
No synthetic dyes
All Purpose Cleaning Lotion
No synthetic perfumes
13
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 28, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 13
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete / Davor
27139_NC_Broch_Pg13.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
100 c 67 m 23 k
4”
®
all natural
personal care
natureclean® Personal Care products are created from all natural
ingredients which means they are safe for you, your family and
our world.
Our Shampoo and Conditioner are unscented and hypoallergenic,
perfect for even the littlest ones in your family.
Our Liquid and Bar Soap cleans without drying out your skin and
leaves no residue.
Today’s Anti-Bacterial soaps are an unhealthy choice
because they expose us to harmful chemicals. They kill the good
bacteria, along with the bad, which is especially damaging to
children as their bodies need exposure to some germs in order
to develop their immune system.
5.5”
14
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
3
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 14
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg14.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
35m 100y
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
75 cyan 100 yellow
3c 30y
4”
®
it’s really just
a love story
In the early 1960s, Mrs. Ross, the wife of our founder, suffered from skin
rashes caused by dish detergents and shampoos. In an effort to alleviate
her suffering, her husband began developing natural formulations.
Since then the Ross family has continued the tradition of creating natural
non-toxic alternatives for almost every product in your home. Over the
years the love story surrounding our brand has extended far beyond this.
natureclean® is about caring for your family’s health, it’s about the
passion we feel for protecting our natural world, and it’s about loving
ourselves enough to use safer products.
5.5”
For a natureclean® retailer near you, visit our store locator at
www.naturecleanliving.com
Frank T. Ross & Sons Ltd. Toronto, Canada email: info@franktross.com
Printed with vegetable-based inks on chlorine and acid-free paper containing 100% post-consumer fibre. Printed using a
waterless printing process to save water and eliminate the use of dampening solutions, alcohols and petroleum-based solvents.
PRODUCTION ARTWORK
M A R OV I N O
v i s u a l
DOCKET #:
CLIENT:
PROJECT:
s t r a t e g y
2275 Lakeshore Blvd. W.,
Suite 201, Toronto, Ontario M8V 3Y3
t 416 503 0676
f 416 503 9982
DATE LAST REVISED: May 24, 2007
RELEASED DATE:
June 5, 2007
REVISION #:
4
SKU:
SIZE:
UPC #:
SEPARATOR:
PRINTER:
PRINT PROC.:
SUBSTRATE:
27139
DIELINE:
Frank T. Ross
DIMENSIONS:
Nature Clean Brochure NUTRITION
FACTS TEMP.:
DESIGNER:
Page 15
PRODUCTION:
na
FILE NAME:
na
SOFTWARE:
Warrens
FONTS:
Warrens
Lithography
Lithography
created
4’ x 5.5’
na
Shaz
Pete
27139_NC_Broch_Pg15.ai
Adobe Illust. 12.01
PRINTING INKS: 4
CYAN
MAGENTA
YELLOW
BLACK
Avenir Light, ProtocolSSi
PROCESS BREAKDOWNS & TINTS:
HelveticaNeue (Bold Cond,
Cond, LightCondObl,
20 cyan
Medium, MediumCond)
30 cyan 2 mag
CREATIVE DIRECTOR
*Please note that this printout is not an accurate representation of the final printed colour. Although we work within a
70 cyan
DESIGNER
zero tolerance system for errors, we have yet to achieve infallibility. We urge you to check this artwork carefully. Our
liability is limited to the replacement of our product.
20 cyan 60 yellow
PROOFREADER
PROD. ARTIST
PROD. MANAGER
PLEASE CHECK FOR: COPY, POSITIONING, SIZE AND COLOUR*
PROOF OK
PROOF OK WITH CORRECTIONS
REVISED PROOF REQUIRED
APPROVAL BY:
12 cyan 25 yellow
45 cyan 90 yellow
100c 17m 100y 6k