Lisman News 08 - Lisman Forklifts

T he
w orld w ide
lifter
08Lisman
news
No.
GB
M A Y
‘0 9
02 GO-KART INCENTIVE
CONTINUED!
In February Lisman started a campaign in
which you receive a “Mammoet” Go-Kart
upon spending E 10.000, - (in one order).
Lismannews is the property of Lisman Vorkheftrucks BV
News from the directors
03 TAILORMADE MAILINGS
We use traditional media as little as possible
and choose for printing our own advertising.
This way we can keep you up to date of our
most recent offers and developments.
2009 had a turbulent start. Of course the credit crunch has its effects on
At the same time the crisis asks for adjustments on the sales side.
the international wholesale of forklift trucks. In a short time the market
Because of the changed proportions in supply and demand we have
changed from a sellers to a buyers market. As European Market leader
adjusted our prices to a lower level. What doesn’t change is our focus
Lisman pursues a selective but loyal purchasing policy. We are there
on quality and on our relations. As always you can count on a beautiful
for our partners in good and in bad times. On the upside the economic
assortment of machines that have been prepared with great care.
situation also offers opportunities on the purchasing side.
We will not deviate from this strategy because we are convinced that
quality and good customer relations will make the difference in these
difficult times We hope to see you in IJsselstein soon!
Best regards, The Directors
04 PARTING WITH
THEO ROZENBERG
In 1978 Theo Rozenberg started at Lisman. In
June 2009 he goes with early retirement.
04 LISMAN SUPPORTS
GOOD CAUSES
As you know Lisman supports two good
causes every year. Last year we donated
E 10.000, - to “Child at Venture” and
E 10.000, - to the “Manege zonder Drempels”.
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GO-KART INCENTIVE
continued!
02
In February Lisman started a
campaign in which you receive
a “Mammoet” Go-Kart upon
spending € 10.000, - (in one
order). The campaign is
so successful that we will
continue for a while.
“MAMMOET GO-KART”
Lisman has a name to uphold concerning incentives.
When we celebrated our 40 year anniversary in 2007
our customers received the famous pedal fork lift for
every order over € 4.000,- We were facing the
challenge of finding a new incentive for this year’s
campaign. Our choice became the Mammoet
Go-Kart. This is not just a Go-Kart, it’s a reliable
product from Dutch soil. The Mammoet Go-Kart
stands for quality and reliability and symbolizes internal
transport. Although this 40kg Go-Kart is a bit bigger than the
pedal fork lift, we always manage to find a good place for it in
your truck.
WHILE STOCK LASTS
Our Go-Karts quickly found there way to (the kids of) our
customers. Because of the great enthusiasm we ordered an
extra batch of Go-Karts in April. Therefore you can still profit
from this offer. When you spend € 10.000, - in one order you
still receive one of these beautiful Go-Karts.
This offer is valid while stock lasts, so react quickly.
Naut Lisman, the fourth generation, on the Mammoet Go-Kart
We will look that up:
Knowledge is power, this is true for a wholesaler of used material handling equipment as
well. Although the internet made information about equipment easily available this
is mostly true for new material. Getting the specifications of machines that are no
longer in production proves to be more difficult. That is why Lisman started collecting
documentation for their library forty years ago.
THE LISMAN
LIBRARY
WHO SAVES SOME, HAS SOME
We have collected a lot of valuable information during exhibitions
and trough our contacts. These old brochures and documents
with technical specifications of all the machines we ever traded are
stored in the Lisman library.
All information is tidily categorized. When needed we can easily
find out what engine type or dimensions a machine has. The
library is of great value for every department within Lisman.
IRON MEMORIES
Our staff have a treasure of information stored in there memory.
For example Jos and Anton Lisman together have almost eighty
years of experience in the business. A lot of other people in the
commercial team have been in the forklift business for quite some
time. Feel free to contact us when you have questions about a
used machine, quite often we can answer you right away and
otherwise we will look it up in our library.
A small part of the Lisman library
TAILORMADE MAILINGS
In Lisman News 05 we granted you a look in
our print shop where we produce our worldwide direct mail. We use traditional media as
little as possible and choose for printing our
own advertising. This way we can keep you up
to date of the most recent offers and developments. The Lisman News and the Lift Truck
News are examples of this. Nowadays we try to
use many digital options as well.
I D E
L D W
W O R
CHEC
D ATA
K OUR
BASE
W
AT W W
THEMATIC MAILINGS
Besides Lift Truck News with our current offers we also circulate
regular ‘special mailings’ on A5 paper size. These special mailings are
mostly thematic: sometimes based on brand (Toyota, Linde) or based
on type (Stackers, Access Equipment). We do not mail these special
mailings to our entire customer base, but exclusively to those relations
that we know are interested in certain materials or brands.
Are you interested in a certain brand or a specific type of material
AN.N
T H E
Lift truck
news
3. #82404
50-XM
Hyster H-2.
/ 3F431
/ sideshift
2500 KG. superelastic tyres
DP-40-KL
/
automatic
Caterpillar
/ 3F500
2000
4000 KG. superelastic tyres
n / 2002
c / / Costantino/Granata
manager
mati
steel cabi
€ 6.250
autoArea
5th. valve
23. #82022 / BT PPS-1600-M
x
D
sideshift /
24.
#81209
1600 KG. / 2S170
/ BT RSS-1600
1600 KG. / 3F630
€ 16.750
Cush.
2.#83717
1. #83568
72-24
Liftlux SL-1
scissorlift
1720
. / 2000
500 KG. /
m.x230cm
cm./ 435c
WH.1920
€ 21.500
115cm. x 57cm. / 2000
€ 1.750
W O R L D W
I D E
16-03-2009
100cm. x 68cm. NO BATTERY
/
1993
€ 950
L I F T E R
CHECK OUR
D ATA B A S E A
T W W W. L I S M
A
BT-Stacker special
N.NL
LD
25. #78762 / BT S-16-D
1600 KG. / 2S190
115cm. x 57cm. / 2002
€ 1.950
26.#84238 / BT SPS-16
1600 KG. / 2W375
115cm. x 57cm. / 1998
€ 1.250
6. #80993
-100-6
Kalmar DCD2W400
shift
/
10000 KG. dual front tyres / side
/
automatic
r / 5th. valve
fork positione/ 2001
n
steel cabi
50
€ 35.7
(353)
-D-900-02
Linde H-80
/ 2W560
8000 KG. / dual front tyres
hydrostatic tyres / 4th. valve
tic
superelas / 2002
n
steel cabi
€ 35.500
27.#81220 / BT SR-1.6/3
1600 KG. / 3F630
100cm. x 68cm. NO BATTERY
5-D
/
SF-42002
Samsung
1.250
/ 2W3€30
4500 KG. superelastic tyres
/
automatic
sideshift
2004
€ 12.750
rlands
e Nethe
tein,Th
an.nl,
IJssels
w w. l i s m
400 AE
an.nl, w
x 233, 3
, P. O . b o
fo@lism
-mail in
ekweg 1
Te c h n i
48 84, E
)30 688
e +31 (0
n
o
h
p
e
Te l
74
300416
C.o.C.
Call us +31 (0)30
688 48
LISM
Check our database at
AN84
VO R K H E F T RU C K
www.lisma
S
n.nl
SO
battery ‘07
1. #84729 / BT LSF-1250/11
1250 KG. / 3F375
115cm. x 57cm. / 1999
€ 4.750
LISMAN
VO R K H
EFTRU
LISMAN
VO R K H E F T RU C K
S
Warehouse trucks
battery ‘06
2.#84729 / BT LSF-1250/11
1250 KG. / 3F415
115cm. x 57cm. / 2000
€ 4.750
3.#84730 / BT LSF-1250/11
1250 KG. / 2W280
115cm. x 57cm. / 1995
€ 2.250
All types of warehouse trucks: pallet trucks,
stackers, orderpick trucks, low-level orderpick
trucks, reach trucks and hi-rackers.
CKS
battery ‘08
4.#84733 / BT LSF-1250/11
1250 KG. / 3F415
115cm. x 57cm. / 2000
€ 4.750
Forklift trucks
From small to very large (Lifting capacity from
500 kilos to 60 tonnes). I.C (Petrol/LPG gas and
Diesel) or Electric powered. All brands of the
World, Japanese and European. And always with
the Lisman quality guarantee.
L
FORKLIFT TRUCKS
/ WAREHOU SE TRUCKS
/ ROUGH TERRAIN
FORKLIFT TRUCKS
TELEHAN DLERS /
ACCESS EQUIPME
NT / SCISSOR LIFTS
/ CONTAINE R HANDLING
EQUIPME NT / SIDELOAD
ERS
5.#76955
Besides the normal paper Lift Truck News we recently started a
digital version in pdf format. This turns out to be a good solution
for countries in which the postal delivery service operates slower.
This way we can offer our contacts over there the most recent
information. Also it turns out that there are certain countries that
prefer this way of receiving information above the normal paper
mailing. This way we can send out a greater number of mailings
without producing more hard copies, and in this way dealing
efficiently with raw materials and act more environmentally friendly.
.LISM
03-12-2008
4. #82636
E-MAILINGS
T E R
L I F
Lift trsuck
new
T H E
Product
range
5.#84731 / BT LSF-1250-8/1
1
1250 KG. / 2F290
175cm. x 57cm. / 1998
€ 2.750
T e c h n i e k w e g 1 , P.
O. b o x 2 3 3 , 3 4 0 0
AE IJsselstein,T
he Netherlands
Te l e p h o n e + 3 1 ( 0
)30 688 48 84, E-m
ail info@lisman.
n l , w w w. l i s m a n .
C.o.C. 30041674
nl,
6.#84732 / BT LSF-1250-8/1
1
1250 KG. / 3F335
115cm. x 57cm. / 2000
€ 3.900
LISMAN
VO R K H E F T RU C K
S
but you don’t receive these special mailings? Your information in our
database is probably not up to date. Our Area Managers update this
data continuously. But now you can update them yourself according
to your own wishes.
ENTER YOUR DETAILS
On the homepage of our website www.lisman.nl is a link to update
our database. You can enter your actual preferences here and for
example choose the brands and type of material you are
interested in. Filling out the form will only take a
couple of minutes, but enables us to forward only
those offers that you have genuine interest in.
As a reward for your efforts you will receive an
original Lisman-baseball cap!
Rough terrain
forklift trucks
Rough terrain forklift trucks with mast.
Two and four-wheel drive. Very suitable for the
industry, construction and agricultural sector.
FREE!
New Loading bays
All machines we purchase are transported to IJsselstein. All these machines are processed in our facility on the
Techniekweg. When everything is carefully checked these machines are put up for sale. This thorough approach forms
the basis for the quality of Lisman.
LOGISTIC CHALLENGE
DIESEL’S GO AROUND THE BACK
That this process brings about a lot of internal logistics will come
as no surprise. Most machines need to be driven to get trough the
‘Lisman Production line’. Because most of these machines are ICmachines the exhaust fumes need to be reduced. Besides this the
supply of used machines keeps increasing. We need the capacity to
unload continuously and process these machines so they can go on
sale as soon as possible.
In the light of quick processing we have invested in two new loading
bays on the west side of our Head Office on the Techniekweg.
We can now unload diesel trucks outside and drive them around
the back to our anti-freeze and cleaning area’s, without the exhaust
fumes entering our work and storage spaces. This also expanded our
supply capacity so we can process machines faster and you can see
them quicker.
TELEHANDLERS
Rotating and non rotating telehandlers.
Terrain trucks with four-wheel drive and
four-wheel steering.
Access Equipment
Telescopic and articulated hi-rackers. Electrically
driven, diesel or bi-fuel powered. With two or
four drive, two-wheel or four-wheel steering.
scissor lifts
Man-up scissor lifts, Electric, diesel or bi-fuel
propulsion, 2 or 4-wheel drive. With and without
stabs.
Containerhandling
equipment
Machines with masts or reach stackers, suitable
for moving full or empty containers.
03
Side loaders
These forklift trucks can pick up a load side-ways
and transport it on its own load-bed. Available in
diesel, LPG and electric versions, as well as
two-way and four-way machines. Capacity from
1,000 to 10,000 kg.
Continuous supply of fresh used
machines at our new loading bays
“We always talked about
each others families first.
I was often invited to
stay and have dinner with
my customers”.
Parting with Theo Rozenberg:
“I am proud
of my years
at Lisman”
Theo Rozenberg started at Lismans in 1978,
in June 2009 he goes with early retirement.
All the more reason to look back on a career
in which he worked with three generations
of Lismans.
SERVICE ENGINEER
Theo originally repaired bicycles. He was one of the first licensed motorbike repairman in Amsterdam during the hippie era. He worked in
a bicycle store and later operated a driving school. After the oil crisis
in the seventies he chose for the security of a stable job. That is how
he started working as a service engineer. In those years Lisman still
sold new forklifts. If a machine broke down Theo went to the customer to fix the problem at site. “In those years there were almost no
electronics in the machines. The drive resistance was divided in three
parts, if you turned off a part of this resistance the forklift would
drive faster or slower. The weakness in this system was the relays.
I have replaced many of those”he says. The contacts were very
pleasant. “We always talked about each others families first. I was
often invited to stay and have dinner with my customers”.
PROFFESIONALIZE
Later Theo became the head of our workshop. “Just as in present
times we repaired more machines in the workshop than we reconditioned. When Gert Versteeg joined the company he brought more
structure to the work: clear lines, professionalize.” After 10 years as
head of the workshop Theo
went trough a rough period
with sickness. When he got
through this period he became
a tester for used machines.
This was of great importance:
because as the “Lisman
Standard” became more widely
known, the quality objectivily
went up and the amount of
claims went down.
PIONEERING
Theo has an education in car mechanics and followed many courses.
He really has technique in his fingers. Forklifts are a piece of cake
for him. “Telehandlers proofed to be more difficult, less was known
about those. In the beginning there were no service manuals available,
we solved problems by pioneering. If I couldn’t fix something I asked
others what could cause the problem. I would for instance call one of
Anton Lisman’s contacts, in that way I always managed to solve the
problem”.
DEMONSTRATE AND TEST
Theo perfected the testing process at Lisman. The testers determine
for each machine if it goes to our A-location (higher price range)
or the C-location (lower price range). “We asses the machines on
4 major criteria: the mast, the drive (clutch, hydrostatic, automatic), the engine and the steering. Defects are noted on the test list.
Defects that endanger the safety of the machine, like the brakes,
are always fixed”.
At the same time we started testing the machines we also started
with demonstrations. “It is very interesting for our customers to be
capable of seeing a machine at work”. Theo’s work will be taken
over by Herman Vork who has been with Lisman for 5 years.
JOB FULLFILMENT
Looking back on his lengthy career Theo concludes that he always
got a lot of fullfilment from his job at Lisman. “That is because of
the structure of the family company. The family always shows great
dedication: they arrive the first and leave last. I am proud to have
worked with 3 generations of Lismen”.
We thank Theo for his huge contribution to the development of our
company and wish him all the best with his retirement.
Herman who will continue Theo’s work
LISMAN SUPPORTS
GOOD CAUSES
As you know Lisman supports two good
causes every year. Last year we donated
€ 10.000, - to “Child at Venture”
and € 10.000, - to the “Manege zonder
Drempels”.
Lisman is centrally situated in the Netherlands
and is only 30 driving minutes away from
Schiphol International Airport at Amsterdam.
Your Area Manager will be pleased to pick you up.
CHILD AT VENTURE
MANEGE ZONDER DREMPELS
This organisation helps young people in development countries to
start up their own business. A group of young people is starting
up a car wash with the € 10.000 that we donated. These people
are guided and educated in all facets of becoming an entrepreneur.
With this starting capital these people can build a better future for
themselves.
This foundation helps disabled children to experience the joy of
horseback riding. For these young people this is not only
enjoyment but also a natural massage. Lisman’s donation is used
for maintenance of the facilities and ensuring the continuity of
this foundation that relies on the efforts of volunteers.
Lisman Vorkheftrucks
office address:
Techniekweg 1, 3401 MH IJsselstein
The Netherlands
Post address:
P.O. Box 233, 3400 AE IJsselstein
The Netherlands
Telephone +31 (0)30 688 48 84
Fax +31 (0)30 688 60 01
E-mail info@lisman.nl
w w w . l i s m a n . n l