the leading edge - Raleigh Chamber of Commerce

THE LEADING EDGE
General Campaign Co-Chairs
Honorary Campaign Co-Chairs
Jim Hansen
Ann Goodnight Paul Newton
PNC Bank
SAS
Mayor Nancy
McFarlane
Chairman Dr.
James West
Dr. Randy
Woodson
City of Raleigh
Wake County
NC State
University
Duke Energy
Edge 5 Program Refinement Task Force Co-Chairs
DeLisa
Alexander
Red Hat
Alan Hughes
O’Hara Macken
Greg Poole, III
Blue Cross &
Blue Shield of
North Carolina
IPREO
Gregory Poole
Equipment
Edge 5 Program Refinement Task Force
Sheila Ahler
Alan Burchett
Cherry Bekaert
LLP
ABB
Chuck
Anderson
Ellis & Winters
Jimmy Barnes
NAI Carolantic
Realty, Inc.
Mary Ann
Black
Duke University
Health System
Jane Brasier
Advanced Energy
Billy Brooks
IBM, USA
Heather
Denny
Rodney
Carson
McDonald York
MetLife
Capstrat
Ken Eudy
Gary Greene
Chad Lefteris
Bill Pappas
Greene
Resources
Rex Healthcare
Parker Poe
F. Michael
Sajovec
Florence
Lively
Dan Perry
Myers Bigel
Sibley & Sajovec
Christiaan
Heijmen
VACO Raleigh
Sheila Carter
Laurie Ford
DB Global
Technology
Newland & Co.
John Hogan
Scott Cutler
Paula Fryland
Highwoods
Properties
PNC Bank
Clancy & Theys
Construction Co.
Renee Daniels
Fonville Morrisey
Jason
DeFreitas
Greene
Resources
Maeve
Gardner
GSK
Pamela
Gilchrist
IPREO
Tim Hopper
Gilero
Gary Joyner
Kilpatrick
Townsend &
Stockton LLP
Michael
Landguth
RDU
1
EDGE 5 — THE LEADING EDGE
Eaton
Don
McCorquodale
SAS
Camille Mims
Shelco, Inc.
Dr. Terrence
Pierson
RTI International
Steve Player
Fonville Morrisey
The Wooten
Company
Sid Mitchner
Kyle Prairie
VACO Raleigh
Carolina
Hurricanes
Angela Nelson
Manning Fulton
Christina
O’Neill
Cisco
Tom Rabon
New Kind
Nate Spilker
Citrix
Greg Winkler
Wells Fargo
Message from the Co-Chairs
Raleigh, Wake County and the Triangle Region are known
for collaborating effectively to bring about tangible
results for our communities. Effective collaboration does
not happen by accident. It is intentional and requires the
dedication of business, government and civic leaders like
you. Since its establishment in 1995, The Greater Raleigh
Chamber of Commerce’s Competitive Edge initiative has
spearheaded economic development for Raleigh, Wake
County and the Research Triangle. Edge has generated
significant returns and impact for the region, including:
To achieve the goals of Edge 5, we have embarked on
an aggressive, five-year program to invest $12 million in
five key pillars: Regional Competitiveness & Cooperation;
Marketing & Public Relations, New Business Attraction
& Job Creation; Existing Industry Support, Innovation
& Entrepreneurship; Talent Attraction & Development;
and Quality of Place & Sustainability. The result of this
investment will be the creation of a minimum of 100,000
jobs in the region with more than 65,000 of these in Wake
County with an associated annual income of over $5 billion.
168,500 or 58% increase in new jobs in Wake County
between 1995 – 2012
n
We have agreed to serve as joint chairs of the Edge 5
campaign and our organizations are investing in the fiveyear Edge program.
Passage of four school bonds totaling $3 billion for
school construction
We ask you to join us. Raleigh, Wake County and the region
have enjoyed tremendous success over the past 20 years.
Our investment will ensure success for the next twenty!
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290,000 or 42% increase in new jobs in the region
between 1995 – 2012
n
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Recruitment of the Carolina Hurricanes in 1997
Thank you for your partnership.
Expanded construction of 540, expansion of I-440 and
other transportation and transit initiatives
n
The Greater Raleigh Chamber of Commerce, through its
five-year program Edge 5 – The Leading Edge, is a catalyst
for our efforts and approach to economic development,
talent recruitment and maintaining our quality of life.
This long-standing and highly effective public-private
partnership is built on a solid foundation of teamwork
among key leaders in business, government, higher
education and regional organizations.
Our warmest personal regards,
Jim Hansen
Ann Goodnight Paul Newton
PNC Bank
SAS
Duke Energy
JOIN US.
2
Edge: A Track Record of Success and Leadership
Since its establishment in 1995, the Greater Raleigh Chamber of Commerce’s Edge
initiative has spearheaded economic development for Raleigh, Wake County, and the
region. Managed in five-year campaigns, the Edge program plays a critically important
role in the growth of the region.
EDGE 4 – IMPACT
EDGE 5 – GOALS
Impact Type
Jobs
Income4
Impact Type
Jobs
Income4
Direct Impact1
16,500
$1,818,364,997
Direct Impact1
25,000
$2,965,860,840
Indirect Impact2
14,127
$885,133,396
Indirect Impact2
20,085
$1,429,585,167
Induced Impact3
13,271
$609,042,384
Induced Impact3
19,470
$990,208,941
43,898
$3.3 BILLION
64,555
$5.4 BILLION
JOBS
ANNUAL INCOME
JOBS
ANNUAL INCOME
Sources: NCDS Input/Output model for Wake County, NC. County data,
MIG, Inc., IMPLAN.
1
Direct Impact: Impact generated directly from the jobs created.
2 Indirect Impact: Changes in employment, income, and output (business sales)
in various industry sectors of the local economy supplying goods and services
to the companies that expanded.
3 Induced Impact: The ripple effect of increased income as employees spend.
4 Income: Employee compensation + proprietor income (owner wages).
100,000
NEW JOBS FOR THE REGION
TALENT / LABOR FORCE
WAKE COUNTY
Increase Wake County labor force by 12% or 61,064 new
workers, with special emphasis in target industry sectors
including Manufacturing, Information, Professional and
Business Services and Financial Activities
3
EDGE 5 — THE LEADING EDGE
Edge 5 – “The Leading Edge” Five Pillars
The Edge 5 initiative will sustain and enhance many of our current successful efforts.
It will also pursue bold new strategies that leverage our economic development assets
and showcase them to global decision makers.
Regional Competitiveness
and Cooperation
Marketing/PR, New
Business Attraction
& Job Creation
Existing Industry
Support, Innovation
& Entrepreneurship
Talent Attraction
& Development
Quality of Place
& Sustainability
4
Regional Competitiveness
and Cooperation
1
GOAL:
Support the Research Triangle Regional Partnership’s economic development strategy to
attract jobs and investment to the region
ACTIONS:
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Partner on communications strategies to tell the story
of the 16 county region
n
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Host domestic and international delegations
Conduct research to articulate the value proposition of
the region and analyze new market opportunities
Collaborate with other stakeholders in the evolution
of a new business-focused brand to promote the
region. Integrate that brand into the Partnership’s
marketing campaign
n
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WAKE COUNTY EMPLOYMENT INCREASED
BY MORE THAN 72,500 JOBS FROM
JANUARY 2010 THROUGH JULY 2014.
5
EDGE 5 — THE LEADING EDGE
Support the growth of emerging and converging
clusters including CleanTech, Information Technology,
Agricultural Biotechnology, Pharmaceuticals,
and Healthcare
Serve as the facilitator and convener for industry
and business organizations in the region to promote
and sustain our “best-in-class” culture of partnership
and collaboration
Cultivate site selection consultants and market
the region to create a strong pipeline of economic
development projects considering the region
Provide project management to support the region
in economic development projects
2
Marketing/PR, New
Business Attraction
& Job Creation
GOAL:
Attract new jobs and investment to Raleigh and Wake County
ACTIONS:
Articulate Raleigh and Wake County’s competitive
advantages through precision marketing strategies
aimed at target industry sectors*
n
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Launch a national and international media and public
relations campaign to showcase Raleigh, Wake County
and the region
Generate new business opportunities by cultivating
relationships with site selection consultants, real
estate brokers and developers through participation
in trade shows, industry events and targeted
recruitment trips
n
n
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Develop industry specific marketing materials and
website enhancements to promote the assets of
targeted industry sectors
Coordinate requests for proposals and site visits
for prospects interested in relocating to Raleigh
and Wake County in partnership with economic
development partners
*Targeted Industry Sectors Include:
1. Life Sciences: Contract Research Organizations,
Biotechnology, Drug Development, Pharmaceuticals
and Drug Manufacturing.
2. Information Technology: Software Development,
Computer Hardware Manufacturing, Application
Development, Data/Analytics, Data Storage,
Information Technologies and Mobile Technologies.
3. Clean-Tech/Smart Energy Infrastructure: Smart Grid,
Renewable Energy, Solar Power, Water Filtration,
Advanced Transportation, Semiconductors, Advanced
Metering Infrastructure, Home Energy Management,
Distribution Grid Management and EV Charging.
4. Advanced Manufacturing: Transportation
Technologies, Fuel Cells, Robotics, Controls, Measuring
Equipment, Electronic Components, Disc Drives,
Engineering R&D, Lasers, Ceramics
and Composites.
5. Healthcare: Advanced Medical Technology, Diagnostics,
Medical Devices. Imaging and Healthcare IT.
6
3
Existing Industry
Support, Innovation
& Entrepreneurship
GOAL:
Promote the expansion and retention of
existing industries in Wake County. Provide
support for entrepreneurship and innovation
in targeted industry clusters
ACTIONS:
Support the retention and expansion of existing
companies in Wake County by providing assistance
with regulatory issues, incentives, workforce training,
talent attraction and site location
n
Leverage input from existing industry to develop
strategic actions and initiatives to respond to the needs
of target industry sectors
n
Identify supply chain needs within targeted industry
sectors and develop a recruitment strategy to attract
suppliers to the area
n
Market our strengths and companies to target
industry sectors through mapping, marketing
materials, and sharing success stories through a
national media campaign
n
Act as convener with entrepreneurial focused
organizations and companies in targeted industry
clusters, to enhance networks and access to capital
to promote expansion
n
Support cluster and product development with local
municipalities throughout Wake County
n
7
EDGE 5 — THE LEADING EDGE
STRATEGY
INNOVATION
SUPPORT.
4
Talent Attraction
& Development
GOAL:
Expand the number of highly skilled
employees for existing and new companies
in Wake County that are necessary for
companies to meet their competitive needs,
grow locally and compete globally
ACTIONS:
Expand the Work in the Triangle initiative to promote
Raleigh, Wake County and the Triangle as a premier
place for talent to work, live, play and learn
n
Support companies in targeted industry sectors through
customized solutions to address specific talent needs
n
Leverage input from our universities, existing business
and industry partners to address areas of skill gaps
and talent recruitment needs
n
Use trade shows, career fairs and industry-specific
events to attract highly skilled talent
n
Develop marketing materials and initiatives focused
on targeted industry clusters and specific
career opportunities
n
LAUNCHED “WORK IN THE TRIANGLE,
SMARTER FROM ANY ANGLE,” A
REGIONAL TALENT ATTRACTION
INITIATIVE TO SUPPORT COMPANIES
HIRING IN THE REGION.
8
51
Quality of Place
& Sustainability
GOAL:
Develop and support local, regional and
statewide policies that address our growing
population, retention of workforce talent and
high quality of life
ACTIONS:
Support K-12 public education, STEM, community
colleges and higher education as a conduit to
talent development
n
Conduct public policy research and polling in
support of major quality of life initiatives
n
Work with the Raleigh-Durham International Airport to
expand air service to new markets critical to the health
of existing business and for attracting new business
n
Promote business and talent retention by supporting
public policies that encourage a growing population
and maintain a high quality of life
n
Execute special initiatives that will sustain our
renowned quality of life by encouraging strategic
investments in the areas of public education,
transportation, water, sewer, energy, and other
vital infrastructure
n
EDGE HELPED PASS FOUR SUCCESSFUL
SCHOOL BONDS TOTALING $3 BILLION
IN SCHOOL CONSTRUCTION.
9
EDGE 5 — THE LEADING EDGE
Edge 5 Funding Summary
Our goals for Edge 5 are ambitious and far-reaching. In order to execute on this vision—
which was built based on significant community input—we need your support. The graphic
below summarizes the investments we plan to make in our five pillars, and identifies the
organization responsible for each component.
Five Year Funding Campaign for Economic
Competitiveness for Raleigh/Wake/Research Triangle
Edge 5 Steering Committee
Allocates Resources to Economic Competitiveness Plan
Research
Triangle Regional
Partnership
Wake County Economic Development
$8.2 MILLION
$2.2 MILLION
Regional
Competitiveness
& Cooperation
Greater Raleigh
Chamber of
Commerce /
Government Affairs
$1.6 MILLION
Place Based
Marketing,
New Business
Attraction &
Job Creation
Existing Industry,
Innovation &
Entrepreneurship
Talent
Attraction &
Development
Quality of Place
& Sustainability
10
Edge 5 Investors
Alfred Williams & Co.
First Citizens Bank
Newland Real Estate Group
Allen Tate
Fonville Morisey Realty, Inc.
AT&T North Carolina
Frost, PLLC
The News & Observer
Publishing Co.
Balfour Beatty Construction
Gensler
Bank of America
Golden Corral Corporation
Berkshire Hathaway
HomeServices York Simpson
Underwood Realty
Greene Resources, Inc.
Biogen
Branch Banking & Trust Co.
Capitol Broadcasting Co., Inc.
Gregory Poole Equipment Co.
Highwoods Properties, Inc.
Hilldrup Companies
IPREO
Carolina Hurricanes
John Deere Worldwide Commercial & Consumer
Equipment Division
Century 21 Triangle Group
Kane Realty Corporation
Cherry Bekaert LLP
Kilpatrick Townsend &
Stockton LLP
Capstrat
City of Raleigh
SunTrust Bank
North Carolina State University
The Nautical Group
North State Bank
Vaco Raleigh, LLC
O’Brien/Atkins Associates, PA
Wake County Government
Paragon Bank
WakeMed Health & Hospitals
Parker Poe Adams
& Bernstein LLP
Wells Fargo
Pepsi Bottling Ventures
Womble Carlyle Sandridge
& Rice, LLP
Poyner Spruill LLP
The Wooten Company
Premiere Communication
& Consulting, Inc.
Wyrick Robbins Yates
& Ponton LLP
Professional Builders Supply, LLC
York Properties / McDonald
York Building Company
PSNC Energy
Quintiles
Liaison Design Group
RATIO
LORD Corporation
Red Hat, Inc.
CRB Consulting Engineers, Inc.
Manning, Fulton & Skinner, P.A.
Curtis Media Group
Martin Marietta Materials, Inc.
Research Triangle Foundation
of North Carolina
Deloitte
McGladrey
Dixon Hughes Goodman LLP
Medical Mutual Insurance
Company of NC
Coldwell Banker Howard Perry
and Walston
DPR Construction, Inc.
Duke Energy
Duke Raleigh Hospital
Ernst & Young LLP
Exhibit Resources, Inc.
Fifth Third Bank
Williams Mullen
PNC Bank
Lend Lease US Construction
Clancy & Theys Construction
Stewart
Nexsen Pruet
Kimley-Horn & Associates, Inc.
Cisco Systems, Inc.
Smith, Anderson, Blount, Dorsett,
Mitchell & Jernigan, LLP
As of March 1, 2015
Rex Healthcare
Riley Contracting Group
RTI International
MetLife
S&ME
Myers Bigel Sibley & Sajovec, P.A.
SAS Institute, Inc.
NAI Carolantic Realty, Inc.
SciQuest
New Kind
Shelco, Inc.
Newcomb & Company
Skanska USA Building, Inc.
For more information about the Edge 5 program, Please contact Adrienne Cole,
Executive Director, Wake County Economic Development at 919-664-7041