It`s all here for you to use! - Brown County Veterans Memorial Arena

It’s all here for you to use!
2016 Social Media/Publicity/Marketing Tools
This tool kit is designed to help you maximize your event presence and drive more people to the event and specifically to
your booth/area.
Reinforce your participation in the show!
Enhance the power of your existing marketing efforts by including the WBAY-TV RV and Camping logo and/or information in all of
your planned radio, television, online or print advertising before and during the event. It’s a great way to let current and potential
customers know they can find you at the show. To make things easy, in this document are logos and sample tag lines.
Know your audience!
Research shows, and the attendance at the 2015 show supports it, that the RV & Camping attendee:
- Tends to be slightly more female (60%, with male being 40%)
- Are 45-54 in age (33%), with 55-64 (28%) being the next largest segment
- Travels 26-50 miles (31%) or 11-25 miles (24%) 51-100 miles (18%) with Green Bay, Appleton, DePere, Neenah and Fond
Du Lac being the top cities
- Attends because they have an interest in new camping locations (43%) or discover new camping trends (31%)
What is included in this packet of information?
• TV spot and its link on You Tube
• News release for you to use as a reference
• Artwork for use
• Suggested copy/tag lines
• Like us or follow us on our social media platforms Facebook, Twitter and Instagram. That will make it easier for us to share,
like or favorite your posts when you talk about your business at the show.
• Tag us on our social media platforms so we know when you’re talking about the show and we can favorite, like or re-tweet
TV Spot
The TV spot is available on You Tube
Artwork Social Media & Website
450x225
1380x540 (no text)
418x358 (no text)
Facebook (20% rule)
Artwork Poster, Handout
8x5 x11
11 x17
Logo and artwork use disclaimer.
By downloading these logos, you agree to the following:
These event logos are trademarked property of PMI Entertainment Group Inc. – Expo and Event Production and are strictly intended
for exclusive use by PMI Entertainment Group Inc., its sponsors, exhibitors, suppliers and various media outlets for marketing
purposes only. These logos cannot be altered in any way other than proportionate sizing.
Suggested Copy and Taglines
General talking points
Please note:
Our social media handles are (we use @ReschCenter for all events in all buildings):
• @ReschCenter – Twitter
• @ReschCenter – Instagram
• Facebook.com/ReschCenter
•
The WBAY-TV RV & Camping Show presented by Wagner’s RV Center, Inc. brings together dealers and exhibitors from
across the state for one all-inclusive expo.
Whether you are a RV owner, someone looking to own a RV, or camping enthusiast looking to see what the newest trends
are….. this show will provide you the information, selection advice and exclusive show deals you need.
The WBAY-TV Boat Show presented by Wagner’s RV Center, Inc.
January 28-31
Thursday 3-8, Friday 12-9, Saturday, 10-8 and Sun 10-4
For more information visit rvandcampingexpogb.com
Sample Twitter posts
•
•
“Check us out at the #WBAYrv&campboothX@ReschCenter”
“Check out the latest in RVs and camping , #WBAYrv&camp1/28-31@ReschCenter
•
•
“We have exclusive show deals, #WBAYcampbooth X1/28-31@ReschCenter.Check See ya There!”
“Everything boat and watersport related all in one place, #WBAYrv&camp1/28-31@ReschCenter! Join us!
Instagram – post and share photos using following hash tag:
• Visit us at #WBAYrv&campboothX@ReschCenter 1/28-31
News Release
WBAYRV&CampingExposetforJanuary28-31
GreenBay(Dec.21,2015)-TheWBAYRV&CampingExpo,presentedbyWagner’sRVCenter,willbebackatthe
BrownCountyArenaandShopkoHallJanuary28-31.Theexpohasentertainedthousandsofoutdoorenthusiasts
formorethan50yearswhiledisplayingthelatestinRVandcampingproducts.
Thisyear’sexpofeaturesexclusiveshowdealsoncampersandRVsfromtheregion’sfinestdealers.Whileyouplan
yourgetawayandgetsetfortheupcomingcampingseason,visitourexhibitorsthatrepresentourstate’sfinest
campgrounds,resortsandtouristareas.TheWBAYRV&CampingExpoisaPMIEntertainmentGroupExpo&Event
ProductionandsponsoredinpartbyQuietwoodsRVandRamadaPlaza.
Timberwork’sLumberjackShow,whichhasappearedaroundtheworld,willperformallweekendwithactivities
includingcross-cutsawing,chainsawcarvingandunderhandchopping.Attendeescanalsolearnaboutsurvivalskills
andfamilycampingfromCampY-Kodaduringdailyseminarsandthechildren'scampingarea.
Expohours:
Thursday,January28,3pm-8pm
Friday,January29,Noon-8pm
Saturday,January30,10am-9pm
Sunday,January31,10am-4pm
Admission:
Advanceticketsare$8foradultsand$7forseniors62&olderandcanbepurchasedattheTicketStarboxofficein
theReschCenteroronlineatrvandcampingexpogb.com.
Ticketsatthedoorare$9foradultsand$8forseniors.Youth17&underarefree.
There’sfreeadmissionThursdaywiththedonationofthreenon-perishablefooditems.
Mediacontact:
TerryCharles
PMIEntertainmentGroup
920.405.1194