master of marketing franchising and network management

GRADUATE SCHOOL OF MANAGEMENT (IGR-IAE)
University of Rennes 1 - France
ACADE
4-
Y
EA
201
R
MIC
201
5
MASTER OF MARKETING
FRANCHISING AND NETWORK MANAGEMENT
Course overview
Do you know 7 Eleven, APEF Services, Avis Immobilier,
Best Western, Biocoop, Burger King, Cache-Cache,
Calzedonia, Cartridge World, Century 21, Chawla Chicken,
Colchões Ortobom, Day Inn, Der Bek, Dunkin’ Donuts, E.
Leclerc, Falabella , Gloria Jean’s Coffees, Home Inn, Ibis,
Intersport, Jacques Dessange, KFC, Krys, La City, Mango,
Marriott, McDonald’s, Midas, Morgan, NordSee , O2 Home
Services, O Boticário, Pizza Hut, Subway, Supercuts, Super
U, WSI, Yves Rocher…? All these brands have something in
common: they are organized as networks!
Do you know that franchising has been constantly growing
for many years? There are more than 2.5 million franchised
units worldwide (European Franchise Federation, 2010).
For instance, in the United States, there are more than
2,200 networks, including 757,055 franchised units,
responsible for 8,300,000 jobs and generating 802 billion
dollars of turnover (PricewaterhouseCoopers, 2013). In
Europe as well, franchising is particularly developed with
about 555,009 franchised units. In France for example,
there are 1,658 franchisors and 65,059 franchised units
with 50.68 billion euros of turnover (French Franchise
Federation, 2013). Also in France, independent associated
retailing is composed of 80 groups, corresponding to 145
networks, with a total of 41,218 units and 138.2 billion
euros of turnover (Federation of French independent
associated retailers, 2013).
Do you know that networks offer a wide range of diversified
career opportunities, in particular in the marketing,
(marketing of the brand, merchandising, external and
internal communication, community management),
management (on-field consulting, franchisee training,
sales events management) and development (franchisee
recruitment, store location, real estate prospection)
areas? Do you want to discover this sector and acquire
the necessary skills to get a job in franchising, retail or
service chains, in France or in any country of the world, or
to pursue your studies with a Ph.D. ? Join us in the Master
Marketing - Franchising and Network Management!
The Master Marketing - Franchising and Network
Management, launched in September 2012 by the
Graduate School of Management - University of Rennes
1, is specifically aimed at English-speaking students with a
Bachelor’s degree in Business (Marketing, Management,
etc.), Economics or Law, etc. The specificity of this program
is to combine a comprehensive academic program in
franchising and network management taught exclusively
in English with intensive French language courses.
Classes are taught by French and foreign professors along
with practitioners who are all experts in the field. They
cover complementary approaches such as Marketing,
Management, Human Resources Management, Strategy,
Finance, Law, etc. This Master is part of the Center in
Franchising, Retail & Service Chains whose objective
consists of reinforcing the relationships between
students, profesionals of franchising, retail and service
chains and researchers. In the context of this Center, you
will participate to a students’ challenge, work on concrete
case studies, meet professionnals and experts, attend
seminars... The current partners of the Center are APEF
Services, Avis Immobilier, Groupe Beaumanoir, KPMG
Filière Franchise et Réseaux, Mc Donald’s Rennes, O2
Home Services and Subway Bretagne - Pays de la Loire.
Moreover, the Fédération Française de la Franchise (FFF),
the Fédération des enseignes du Commerce Associé (FCA)
and the Fédération des réseaux européens de partenariat
et de franchise (IREF) give some seminars in this Master.
Tailor-made for future Managers and Executives in
international chains, in retail and service industries, and
more specifically in the areas of marketing, management
and development of networks, the program arms
students with a wide range of up-to-date and useful skills
in franchising and network management.
This Master is also accessible to French students attracted
by international franchising and willing to have their
last year of studies in English in a multi-cultural class.
Contact us for more details on the application.
Admission requirements and procedure
Whatever your country of origin, you are required to send in your complete application file, including accompanying
documents, directly to the program coordinator at the following postal address:
Odile Soulard - International Office - IGR-IAE de Rennes
11 rue Jean Macé - CS 70803 - 35708 Rennes Cedex 7 - FRANCE
1 Application form, duly completed and signed. This form can be downloaded from the school’s website: www.igr.
univ-rennes1.fr
2 Certified copy of the Bachelor’s degree in Business, Economics or Law, etc. and accompanying certified transcripts
Evidence of English language proficiency. All applicants must submit an official international score of one of
3 the following tests:
TOEFL (550 paper test or above (80 IBT Score))
TOEIC (750 or above)
IELTS (overall band score of 6 for the Academic version)
Proof of prior Higher Education in English speaking country (GPA of 2-4 scale)
4 Four passport sized photos (format 4cm x 4cm)
5 Photocopy of all passport pages and « carte de séjour » if applicable
6 Certified translation in French or in English of birth certificate
7 Detailed curriculum vitae
8 Motivation letter written in English explaining the reasons why you are applying to this Master
Course modules
All the program modules are taught exclusively in English.
In order to help acquaint foreign students to the French
language and culture, 100 hours of French language
training will be offered throughout the month of
September before the beginning of the Franchising and
Network Management Master program. Additionally,
the students will attend 100 hours of French classes per
semester, at a pace of eight to ten hours per week.
All students will be expected to sit a French
proficiency test at the beginning of September. The
results of this test will enable the professors to place
students in classes corresponding to their level of
proficiency (beginner, intermediate or advanced).
Homogeneous groups will then be formed aiming at
preparing students for the internationally-recognized
French examination, the DELF, to be held at the end
of the academic year. The French courses are also
designed for a better integration in the student life
in the Graduate School of Management, and a better
understanding of the French culture and environment.
Students of the Master Franchising and Network Management (2013/2014)
Pre-semester: September 2014
Intensive French Language course
Semester 1: October 2014 - December 2014
UE01
Organizational structure of networks
UE02
Network management
UE03
Network marketing
UE04
Specialized marketing
UE05
Performance and management control in networks
UE11
French language course
Total: 100 hours
100 hours
Total: 310 hours
(including 100 hours of French)
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
N/A
100 hours
Total: 254 hours
Semester 2: January 2015 - September 2015
(including 100 hours of French)
UE06
Network development
6 ECTS credits
42 hours
UE07
Network internationalization
6 ECTS credits
42 hours
UE08
Legal aspects of networks
6 ECTS credits
42 hours
UE09
Internship with report (a four-month
6 ECTS credits
14 hours
commitment is required) or research dissertation
UE10
Master thesis
6 ECTS credits
14 hours
UE11
French language course
N/A
100 hours
+ Testimonials, conferences, seminars, company and store visits, etc. with experts in franchising, retail and service chains
+ Specific events of the Center in Franchising, Retail & Services Chains: challenge, meetings, workshops, etc.
Course contents are subject to revisions or amendments
Tuition fees 2014-2015
The tuition fees for the academic year, inclusive of 300 hours of French, are 6035 euros.
This does not include affiliation to the French student social security scheme and living expenses.
Important dates to remember
Please note that applications are considered on a “first
come, first served” basis. Applicants will be informed by
email of the outcome of their application within a month
of reception of the full application file, including the
accompanying documents. Please note that incomplete
applications will not be considered. Admitted students
will receive the official acceptance letter within two weeks
after reception of the deposit.
Deadline for applications: April 30, 2014
Classes begin: September 1, 2014
End of academic year: September 2015
(including internship period)
Campus France Procedure
If you reside in one of the countries listed below, you will also have to apply for admission via the official government’s
website for foreign students: www.campusfrance.org.
Algeria
Argentina
Benin
Brazil
Burkina
Cameroon
Canada
Chile
China
Colombia
Congo
Ivory Coast
Gabon
Guinea
India
Japan
Lebanon
Madagascar
Mali
Morocco
Mauritius
Mexico
Peru
Russia
Senegal
South Korea
Taïwan
Tunisia
Turkey
United States
Vietnam
If you need help with the application process,
please contact your local French embassy or
CampusFrance office for advice and guidance.
Please note that you may have to choose:
« formation hors catalogue ».
If your country is not listed here, you will only
have to send us your complete application file.
Contact
Program Director: Dr. Rozenn PERRIGOT (Associate Professor)
Head of the Center in Franchising, Retail & Service Chains
Graduate School of Management (IGR-IAE) - University of Rennes 1
Center for Research in Economics and Management (CREM UMR CNRS 6211)
Website: http://www.center-franchising-retail-service-chains.com/
Program Coordinator: Odile Soulard - International Office
Tél. : +(33) 2 23 23 34 22 - Fax : +(33) 2 23 23 78 45 / 78 00
Website: www.igr.univ-rennes1.fr
All enquiries should be addressed to: igr.international-degree@univ-rennes1.fr
Applications and accompanying documents should be sent by post to the following address:
Odile Soulard - International Office - IGR-IAE de Rennes
11 rue Jean Macé - CS 70803 35708 Rennes Cedex 7 - FRANCE
IGR-IAE has obtained the SGS Qualicert
certification each year since 2006
www.igr.univ-rennes1.fr