Roberto Saucedo resume rev

Roberto Saucedo
roberto@robertosaucedo.com
My greatest strength is
the ability to put the
right people together
to find solutions for
any size challenge.
1438 Sara Ct
Allen, TX 75002
214.402.5770
www.robertosaucedo.com
2013
Cultur8
Executive Creative Dir.
Dallas Tx- Launched a DBA of Dieste
(with a strategic alliance with TMA)
that specialized in strategically based
multicultural marketing. I co-led a
team of 40 with core specialties in
print promotion, strategic insights
and on-site activation.
2005
2010
Dieste Harmel
Creative Director
2003
Dieste & Partners
Art Director
1997
Director of Production
Dieste & Partners
Art Director
Dallas TX-Joined Dieste as the
15th employee. Responsible for
art direction on accounts that
included Pepsi, Frito Lay, Mrs.
Baird’s, Wrangler and Gatorade.
The Laster Group
Art Director
El Paso Tx-Brand development,
collateral print, print promotions.
1986
Dieste Harmel
Dallas Tx-Created print production,
art buying departments and print
studio. Managed 10 people over 3
profit centers. These profit centers
are still functioning at Dieste.
Dallas Tx-Created and oversaw direct
mail and promotions capability.
Managed a team of 7 creatives that
produced direct response materials,
as well as POP materials for various
clients.
1996
Executive Creative Dir.
Dallas Tx-Supervised promotions
team of 14, including brand
leadership, creative, project
management and print production.
Created trimester on- and off-premise trade campaigns that included
POS and digital sweepstakes.
Dallas Tx-Returned to Creative to
manage 5 creatives on retail accounts
that included Taco Bell and Pizza Hut.
2000
Dieste, Inc.
1993
Artist Touch Design
Art Director
El Paso Tx-Brand development,
collateral print, print promotions
and ad specialties.
KTXH-TV20
Art Director
Houston Tx-Created print advertising,
collateral print and on-air graphics.
Clients
Hershey’s, Southwest Airlines, HBO, Miller Genuine Draft, Pepsi, Frito Lay, Heineken, Taco Bell, Wrangler, Cingular,
Jose Cuervo, AT&T, Bud Light, Pizza Hut, Gatorade, Carnival, Dos XX, 7-Eleven, Tropicana, HEB, Sabritas, Origin
Foods, Providence Memorial Hospital, H&R Block, Schering Plough, Interstate Batteries, Quaker, Tecate Light, Dallas
Latino Cultural Center, Kraft, Brandy Don Pedro, Washington Mutual, Western Union, Orlandi Valuta.
My most recent work was a
combined 18 years at Dieste
and Cultur8 where our focus
was in the multicultural
market with an emphasis on
Hispanic. My extensive
category experience includes
fast food, beer & spirits,
carbonated soft drinks and
apparel. Through-the-line
experience includes branding, promotions and retail.
For 4+ years at Dieste, I had
a hybrid position where I
oversaw the entire promotions group. This was a
complete team of 14 that
included Creative, Account
and Production Specialists
where we managed the
Heineken Hispanic
below-the-line account. I
oversaw the complete
creative output as well as
day-to-day management of
client business. The highlight
was taking an account that
over-delivered 18,000 hours
in 2010 to a very profitable
one that saw a 25% increase
in scope in 2013.
Awards and
Recognitions
Local and regional Addys,
Clios, FIAP in Buenos Aires,
London Festivals, Effies
2012 Hispanic Ad/AHAA
Creative Director of the Year
2012 Omnicom Advanced
Management Program at
Babson College
2008 SMU Senior Management Training