TXA 21 is a CBS owned and operated station. CBS offers

TXA 21 is a CBS owned and operated station.
CBS offers unprecedented reach of the market,
through Television, Radio, Outdoor, and Internet via
CBSDFW.com.
#5 Television Market
2.59 Million TV Households
6.9 Million People
32 DMA Counties
Dallas/Ft. Worth HH Estimates
Dallas/Ft. Worth TV HH Estimates
Counties
Anderson
Bosque
Collin
Comanche
Cooke
Dallas
Delta
Denton
Ellis
Erath
Fannin
Freestone
Hamilton
Henderson
Hill
Hood
TV HH
% DMA
16,390
7,050
304,820
5,370
14,870
870,300
2,160
245,820
51,540
13,440
12,000
7,510
3,360
31,090
13,550
21,190
0.6%
0.3%
11.7%
0.2%
0.6%
33.5%
0.1%
9.5%
2.0%
0.5%
0.5%
0.3%
0.1%
1.2%
0.5%
0.8%
Hopkins
Hunt
Jack
Johnson
Kaufman
Lamar
Navarro
Palo Pinto
Parker
Rains
Red River
Rockwall
Somervell
Tarrant
Van Zandt
Wise
TOTAL
Source: Nielsen Media Research;
Dallas/Ft. Worth DMA; Sep’10
HHLD estimates
13,360
30,940
2,960
54,340
37,070
19,400
18,050
11,000
40,870
4,540
5,340
28,890
2,960
663,200
19,770
21,480
0.5%
1.2%
0.1%
2.1%
1.4%
0.7%
0.7%
0.4%
1.6%
0.2%
0.2%
1.1%
0.1%
25.6%
0.8%
0.8%
2,594,630
100.0%
TV Market Rank
5
% of U.S. Households
2.2%
# of Counties in DMA
32
Gender
Men
50.0%
Women
50.0%
DMA Population 18+
5,182,675
Education
DMA Population 2+
6,925,725
High School Grad
29.2%
Some College
30.1%
TV Households
2,594,630
College Grad+
28.7%
1 Household Rating =
25,946
Marital Status
Avg. # of People Per
Household
2.67
Married
61.5%
Cable Penetration
48.3%
Single
23.9%
Alternate Delivery System
36.4%
Divorced/Sep/Widowed
14.6%
Kids in Household
44.5%
Demographic Breakout
Avg. Age=45.1
Median Age=42.8
21%
20%
19%
14%
Home Ownership
Own
72.1%
Rent/Other
24.9%
13%
12%
Race
A18-24
A25-34
A35-44
A45-54
A55-64
A65+
White
61.6%
Black
10.8%
Hispanic
24.1%
Asian
1.9%
Occupation
Household Income
27%
Average HHI=$79,844
Median HHI=$61,380
18%
Total Employed
65.0%
White Collar
43.7%
Blue Collar
21.2%
Retired
12.4%
15%
15%
13%
13%
Market Value of Owned Home:
Average = $194,407
2
<$
5K
$2
4
5- $
9K
$5
0K
K
-74
$
9K
$9
K5
7
$
4
- $1
0K
10
9K
$
+
0K
15
Median = $146,153
Source: Nielsen Media Research ‘10-’11 UE’s; Dallas/Ft. Worth;
May’11 Cable/ADS Penetration Estimates;
Scarborough Research; 2011 Release 1 (Mar’10-Feb’11) A18+
Demographic Breakout
Audience Composition
Avg. Age=48.3
Female
47.6%
Male
52.4%
22%
19%
18%
17%
16%
Occupation
White Collar
41.0%
Blue Collar
15.4%
10%
Home Ownership
Own
79.6%
Rent
17.0%
Average Value of Owned
Home
A18-24
A25-34
A35-44
A45-54
A55-64
A65+
Household Income
$194,080
Average HHI=$82,994
29%
Level of Education
High School Grad
31.2%
Some College
29.3%
College Grad
18.4%
Post Grad
8.8%
Investments
18%
16%
14%
12%
K
25
<$
11%
K
49
5-$
2
$
K
-74
0K
5
$
9K
$9
K5
$7
$1
K
49
-$ 1
K
00
K+
50
$1
Money Market
17.1%
Mutual Funds
28.5%
Automotive Purchases
Stocks
30.7%
New
59.6%
Any Investment
58.0%
Used
57.2%
QSR/Restaurant Use Past Month
Internet Use
Access the Internet Past
30 days
78.8%
5+ Hours on Internet in an
average week
45.1%
Any Restaurant
93.2%
Any Fast Food Restaurant
89.7%
Source: Scarborough Research; Dallas/Ft. Worth 2011 Release 1
(Mar10-Feb11) A18+; Watched KTXA M-Su 5a-2a CUME
2nd Quarter 2012 Schedule
TXA 21 offers Metroplex viewers the most local sports programming in
North Texas, including: The Dallas Cowboys, Texas Rangers Baseball,
Dallas Mavericks, Dallas Stars Hockey, FC Dallas Soccer, MMA Fighting,
Rough Rider Baseball, Cowboys Saturday Coaches Show, SEC Football,
Local College Football, High School Football, Big XII Basketball.
BIG XII Basketball: Jan-Mar (Includes Regular
Season Games and Tournament play)
Texas Rangers: March-Oct (Pre-Season & Friday
Nights during Regular Season)
FC Dallas Soccer: April-Oct
Dallas Cowboys & NFL: Aug-Jan (Pre-Season
repeats & Regular Season Games)
SEC Football: Sept-Nov
Dallas Stars Hockey: Oct-April (Saturday Nights)
Local High School Football: Aug-Dec
Local College Football: Aug-Dec
Dallas Mavericks Basketball: Dec-May
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Big XII Basketball
Texas
Rangers
PreSeason
Texas Rangers Baseball - Friday Nights
Dallas Stars Hockey Sat Nights
Dallas Stars
High School Football
College Football
FC Dallas Soccer
Dallas Cowboys Football
Monday-Friday 7:00-9:00a
We bring you a LIVE & local morning show
like no other, The Jody Dean & the Morning
Team Show. LIVE from KLUV’s studios in
Dallas we’ll bring you the conversations and
antics of the local market favorite Jody Dean
and his crew,.
Monday-Friday 9:00-10:00a
Dr. Phil McGraw has galvanized millions to "get real" about their own behavior and create
more positive lives. Dr. Phil, has been making headlines and breaking records since its
Sept. 2002 launch, when it garnered the highest ratings of any new syndicated show since
the launch of Oprah 16 yrs prior. This hit series draws on Dr. Phil's 30 years of experience
in psychology and human functioning. Having begun his TV career as Oprah's resident
expert on human behavior, Dr. Phil continues to deal with real-life issues in his signature
"tell-it-like-it-is" style.
Monday-Friday 10:00-11:00a
What do you need to know to live life to the fullest?
The Doctors are here to teach you.
E.R. physician Dr. Travis Stork, OB/GYN Dr. Lisa Masterson, plastic and
reconstructive surgeon Dr. Drew Ordon, pediatrician Dr. Jim Sears, doctor of
psychology Wendy Walsh, Ph.D. and health and wellness expert Jillian
Michaels are your go-to sources for information on the latest medical
breakthroughs, cutting-edge practices and procedures and newest
information about maintaining a healthy and fit lifestyle. This dream team
uses their knowledge and years of hands-on experience to educate viewers
and provide valuable resources. Get to know these specialists through their
advice dispensed daily, and get to know more about yourself!
Monday-Friday 11:00a-12:00p
Want the inside scoop on Tinseltown's steamiest secrets? Watch True Hollywood
Stories Emmy-nominated documentary series for the real Story on the shows, the
stars and the secrets of the Hollywood elite. Among the topics covered are salacious
re-tellings of Hollywood secrets, show-biz scandals, celebrity murders and mysteries,
biographies, and "where-are-they-now?" investigations of former child stars. It
frequently features in-depth interviews, actual courtroom footage, and dramatic
reenactments.