Crich Tramway Village

Crich Tramway Village
The award winning Crich Tramway Village is a unique family-friendly attraction in the Peak District and home to the
National Tramway Museum, an independent educational charity, drawing its revenue from the trams themselves
plus sales, donations and volunteers giving their time. Established in 1959, the Museum is set in a re-created village
scene with exhibitions, shops, café, pub, workshops, a woodland walk and unlimited tram rides.
katapult.co.uk
Office +44 (0)1332 294416
The Brief
We were invited along with a small number of agencies
selected by Crich Tramway’s marketing team, to tender
for a website development project for the organisation.
The main aims for the new site were to improve
functionality and increase engagement. They wanted the
website to reflect a theme park atmosphere, moving away
from the previous history museum-feel in order to attract
more visitors and family groups.
The Crich Tramway Village website previously received an
average of 26,000 views per month of which 16,000 were
unique and 60% of users were previously spending less
than 30 seconds on the site.
katapult.co.uk
Office +44 (0)1332 294416
User Experience
Design Process
Assessing the types of guests that visit the Tramway
Museum and the information they look for pre-visit was key
in figuring out the user journey to best display information
across the homepage and internal navigation.
The Tramway Village has a broad audience, with the
majority being tram enthusiasts aged 35+. Therefore, the
site layout and structure needed to be simple and intuitive
with information placed where the guest would expect to
find it.
Producing full user flows, wire frames and prototypes
allowed us to show the client the full user engagement,
ensuring the customer journey was fully mapped out before
the design stage.
katapult.co.uk
Office +44 (0)1332 294416
Website Development
We set out to create a revised look and feel to the site to
make it more appealing to a wider audience. We also
focussed on restructuring the site to make it easier to
navigate and more user-friendly. This included making
events, promotions and calls to action more visible.
The website was built using an Open Source CMS, Drupal,
making it easy for Crich Tramway Village staff to update
images and content. This also enabled us to improve social
media integration helping to increase engagement and
dwell time.
www.tramway.co.uk
1st Month
10,000
Unique Visitors
Visitor Duration
600%
Increase Compared
to Previous Site
katapult.co.uk
Office +44 (0)1332 294416
katapult.co.uk
Office +44 (0)1332 294416
katapult.co.uk
Office +44 (0)1332 294416
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Telephone
Email
Location
Call and speak to a member of our team
E-mail us for any general enquires
+44 (0)1332 294416
hello@katapult.co.uk
Katapult Ltd, 28-28a Ashbourne Road
Derby, DE22 3AD England