November 1, 2010 - Professional Photographers Association of

n o v e m b e r
2010
Supporting
Professional
Photographers for
over 56 years
OFFICIAL PUBLICATION OF THE PROFESSIONAL PHOTOGRAPHERS ASSOCIATION OF NORTHERN ILLINOIS, INC
The Power of the Classics
An Advanced Study and
Exploration into the Fine
Art of Portraiture
with
Garbiel Alonso,
M.Photog.,Cr., F-TPPA
Sponsored by
at
Elgin Community College • Elgin, IL • November 10, 2010
Registration opens at 8:00 AM • Program at 9:00 AM
Cover Story on Page 9
• Yellow, Cyan Magenta
• Photography: Hope for the Future? • Real Life Parties
• Rocking the Boat Again • Setting Yourself Apart
•Using Layers to Create Believable Images
• Here I go Again • Recapping - Fall Into Northern
303 S. Donald Avenue
Arlington Heights, IL 60004-6850
Website: www.ppani.org
E-mail: info@ppani.org
Inside this issue Volume 45 • Number 11 • November 2010
FEATURES
8
Yellow, Cyan, Magenta
9
“The Power of the Classics ” - Cover Story
11
Photography: Hope for the Future - Bill Hedrick
14
Myths and Facts about Thanksgiving - Mike Krumboltz
15
Real Life Parties - Mary Fisk Taylor
16
Rocking the Boat Again - Norman Phillips
17
Setting Yourself Apart From the Rest - Cindy Cofer
19
Using Layer Styles to Create Believable Images - Al Audleman
22
Here I Go Again - Norman Phillips
23
Recapping - Fall Into Northern in Photographs
Northern’s End-of-the Year Celebration of members achievments in 2010
Gabriel Alonso
Father and son commercial team share their experiences and growth in other areas of photography.
Marketing tool for bringing in new clietns.
Raising interesting question on how the profession presents itself.
Utilizing the Scene Machine in her studio photography.
Tyring something new with Photoshop.
Getting into an exercise regimen does not have to be intimidating.
DEPARTMENTS
4
New Member Applications
6
President’s Message
7
Editor’s Notebook
28
November Program Registration
Information
29
Directions to November Program at
Elgin Community College - Elgin, IL
30
Up-Coming 2011 Programs
The Northern Hi-Lites is the official Publication of the Professional Photographers Association of Northern Illinois, Inc. (PPANI) Published monthly for members and others for information of industry
matters, personal achievements, and news of this and other associations. Acceptance of advertising, or the publishing of press releases does not imply endorsement of any product or service by this association, publisher or editor. Permission is granted to similar publications of the photographic industry to reprint contents of this publication, provided that the author and Northern Hi-Lites are credited
as source.
Articles, with or without photographs, are welcomed for review for inclusion in this publication, however, the editor reserves the right to refuse publication, or if accepted, the right to edit and use on a
space available basis.
Articles may be submitted on CD’s, either Mac or MS-Word format, or via E-mail.
Send all communications, articles or advertising to:
Editor - Northern Hi-Lites • 303 S. Donald Avenue • Arlington Heights, IL 60004-6850 • E-Mail: jweber_mphotogcr@yahoo.com
The Northern Hi-Lites welcomes advertisers. Please support our advertisers as they make this publication possible. Those wishing to advertise in the Hi-Lites should contact the editor at the e-mail
address listed above. Deadline for each issue is the 1st day of the month prior to the month of publication.
November 2010 2
Northern Hi-Lites
PPANI 2010 OFFICERS:
President
Sarah Johnston, M.Photog.Cr., F-PPANI, CPP
835 A South Virginia Rd. • Crystal Lake, IL 60014 • 815•459•1481 • E-mail: sljphoto@hotmail.com
1st Vice President
2nd Vice President
Cindy Romano, M.Photog.Cr, F-PPANI, CPP Position Currently Vacant
17706 Garden Valley Rd.
815•568•1181
Woodstock, IL 60098
photor1@juno.com
Secretary
Treasurer
Position Currently Vacant
Michael Barton, M.Photog.,Cr. MEI, CPP, F-PPANI, A-APPI
117 S. Batavia Ave. Batavia, IL 60510
630•761•2990
michael@indigophotographic.com
PPANI 2010 DIRECTORS:
Chairman of the Board
Matthew Kane, CPP, M.Photog., F-PPANI
540 N. Bell School Rd. • Rockford, IL 61117 • 815•319•5504 • E-mail: mdkanephoto@comcast.net
Host Chairman (11)
Lisa Howard
1425 W. Schaumburg Rd. #243 Schaumburg, IL 60194
800•557•1816
lisa@limitlessgallery.com
Equipment Chairman (11)
Library Chairman
Michael Fisher, Cr.Photog,, CPP, F-PPANI,
Position Currently
620 N. First St.
Libertyville, IL 60048
244•217•8226
mike.fisher@comcast.net
Vacant
Program Chairman(11)
Print Chairman (10)
Membership Chairman
Kerri Weiss
Bruce Van Pelt, M.Photog.MEI, CPP, F-PPANI
Duties assumed by
6N430 Clydesdale Ct.
2880 N. 4639th Rd.
Executive Secretary
St. Charles, IL 60175
Sandwich, IL 60548
jweber_mphotogcr@yahoo.com
630•788•9773
815•786•8898
kweissc@aol.com
bvp@indianvalley.com
PPANI - EXECUTIVE SECRETARY
Editor/Publisher - Northern Hi-Lites - Webmaster
Joseph A. Weber, M. Photog, Cr., F-PPANI
E-mail: jweber_mphotogcr@yahoo.com
PPANI Webmaster:
Joseph A. Weber, M. Photog, Cr., F-PPANI
webmaster@ppani.org or 847•217•4431
Contributing Photographers:
Scott Ballinger and Peter Yu
November 2010 3
Northern Hi-Lites
New Member Applications
The following applications have been received to date. In accordance with the PPANI constitution, names of applicants are
published for approval by the entire membership. If you have any information that would make the applicant ineligible, please
contact the PPANI Executive Secretary. If no objection is received in writing in 10 days after publication, the PPANI Board will
then act upon the application.
Benjie Urbina
Active Voting Member
Wedding Moments Photography
Crystal Lake, IL
Jamie Gower
Active Voting Member
for you.photography
Quincy, IL
Have you invited a photographer you know
to become a member of Northern this Year?
PPA INFORMATION
Professional Photographers of America
229 Peachtree St., NE • Suite 2200
International Tower
Atlanta, GA 30303
1•800•786•6277
404•522•8600
Fax: 404•614•6400
Web Site: http://www.ppa.com
Illinois PPA Certification Coordinator
John Metcalfe
M.Photog.,Cr., CPP,
618•462•6431
Michael Voegele
M.Photog.,Cr.
618•654•7291
Illinois - PPA Councilors
Cindy Behnke
M.Photog.,Cr.
708•479•6700
Bret Wade
M.Photog.,Cr.
217•245•5418
Sarah Johnston
M.Photog.Cr., F-PPANI
815•459•1481
Cindy Romano
M.Photog.Cr.,CPP, F-PPANI
815•338•1181
Sheila Rutledge
M.Photog.,CPP, F-PPANI
630•221•0079
Jill Sanders
M.Photog.,Cr., CPP,
309•697•9015
Daniel Thornton
M.Photog.MEI.,Cr., CPP, F-ASP
618•466•3434
Kurt Wade
M.Photog.,Cr.
217•525•2722
Councilor by PPA By-Laws
Bert Behnke
M.Photog.Cr.Hon.M.Photog., CPP
Past President
708•479•6700
Dominic Iodice
M.Photog.Cr.Hon.M.Photog., CPP
Past President
815•356•7222
Robert Lloyd
Cr.Photog,Hon.M.Photog., CPP
Past President
217•627•3511
NOTICE: The financial statement of the Professional Photographers Association of Northern Illinois, Inc. is available to members upon request.
November 2010 4
Northern Hi-Lites
November 2010 5
Northern Hi-Lites
President’s
Message
Sarah Johnston
Master Photographer
Photographic Craftsman
Certified Professional Photographer
F-PPANI
So this month I would like to use the platform of the Presidents Message to send out some very heartfelt Thank-Yous!
I would like to thank Michael, Terry-Jo, Peggy Sue, Rick and Thom, for lending your time and your amazing talents
to make the Geek Lounge the huge success that it was.
To the PPANI Board, Bruce, Mike, Michael, Kerri, Lisa, Matt, Joe and Cindy. You all put so much blood sweat and
tears into the planning and execution of this. Your dedication to the plan showed in the final result. The comments
from speakers, vendors and attendees were all so positive. This would not have ever happened without all of your
work AND working together as a team. I know it was not always smooth and easy, but you stuck with it and it
worked so very well!!
To everyone that volunteered during the 2 days, Rosalie, Ken, Karen, Sheila, Ray, Jan, Tom, Beth, Dave, Tim, Trisha,
Dot, Bruce and Darwin. Your help was more than appreciated. This could not have run as smoothly as it did without
your help.
To our photographers for the weekend, Scott and Peter, -Thank you, thank you, thank you, for recording all of the
great moments throughout the entire event.
To all of the vendors- ACI, Gemini Moulding, Advanced Imaging, Madcamp Backgrounds, Evald Moulding,
Canon USA, My Photo Impressions, White House Custom Colour, GP Albums, Michel Company, Shooting Gallery Backgrounds, Posh Prints, Fabricfoto, Dynamic Designs, Graphic Authority, Barton Booty, Salome, Ice Prints,
Bright Cards, United Camera Repair, and Macgroup. Thank you for all of the support you have shown PPANI.
We also had 13 people come and take the PPA Certification Exam. Good Luck to you all! So happy to see you taking
the word Profession in Professional Photographer seriously!!
For those that chose not to attend the Fall Into Northern- I am sorry. You missed one HECK of a 2-day event!!
On to this month. Gabriel Alonso is a gentleman from Texas. He is an amazing artist, photographer and musician. A
Master Photographer, PPA Juror and someone I am proud to call friend. He is coming up to our group to fire us up
once again. His images are amazing. Masterfully posed and lit. He is certain to share great information on how he
has achieved his success and what you can do to improve your business Timing is great as we head into the Holiday
Portrait Season.
Also remember to sign up for the PARTY on December 3, 2010. PPANI’s social event of the year. No education, just
fun and fellowship. Always a great time!
Hope to see you all soon,
Sarah Johnston
M. Photog. Cr., CPP, F-PPANI
November 2010 6
Northern Hi-Lites
Editor’s Notebook
Joseph Weber
Master Photographer
Photographic craftsman
F-PPANI
Executive Secretary • Director of Membership
Publisher / Editor • Webmaster
Happy November Birthdays to: Randy Musselman (11/1); James Richardson
(11/12); Jan Fitzsimmons (11/18); Peter Yu (11/18); Barbara Baie (11/19); Brett Paul
(11/19) Dot Ward (11/19); Bob Kramer (11/22); and Allen Woodman (11/18).
Congratulations to Lisa Francescon for completing and achieving PPA Certification status. Congratulations to all those who recently passed the PPA Certification exam. We look forward to your completing the remaining Certification requirement.
I am still recuperating from the pressures of Fall Into Northern. I am pleased that this event is now behind us. The last time
Northern put on a 2-day event was back in 1996, 14 years ago. Times were much different back then. Businesses were flourishing.
Our membership numbers were much larger than it is today. Northern accomplished something extraordinary this year in bringing together speakers, exhibitors and attending guests, both members and non-members for 2 great days of education, fellowship
and fun. Was it hard work. You better guess right, because something of this calibre just didn’t fall off the back of the turnip truck
and come together easily. Much of the behind the scene work, our membership will never realize. I extend my thanks to all our
board members and volunteers for all their hard work in bring this event off smoothly and very successfully. We have learned
much from this experience; and much is already in the works looking towards next year. Look for some very unique opportunities that have not been done here before. Great ideas are on the horizon and coming to Northern.
It’s the same for each and every meeting we have, it takes a lot of coordinating efforts between many people both in this association and outside resources. We do this for continuing education of our Northern membership. We believe in the importance of
continuing education for our members, even when there is a plethora of other entities sucking away precious time with other
educational events. Some of those events are of high quality. From others experience, I have heard that a few events are just a
means to gather people for selling their products and services under the guise of offering good quality information. This association has always been on the cutting edge of bringing the best of the best program speakers to our membership. It is our promise
that Northern will not loose that focus in whatever it brings to its membership. Education is most critical in continuing to raise
not only our own quality of products and services and expertise. But also reaching out to those on the horizon, who yet to know
that there is a group of professional photographers who are willing to help them grow into the profession.
Be aware that there are many photographer, particularly here in Illinois, who are members of PPA, and those that are not, who
do not yet see the need to belong to a professional association, that offers more than an expensive membership fee and a monthly
magazine. Northern reaches out to more than 1,250 photographers in Illinois alone each month through our advertising. These are
photographers who are not members of Northern. I just don’t understand why they are not. Can someone give me an insight to
why they are not a member of Northern? What are we missing in being able to reach out to them and invite them to participate?
At times I feel like I am hitting my head against a brick wall. And, it really hurts when I do that.
Our membership as a whole needs to reach out and extend a personal invitation to every photographer they know and are in
contact with to at least check out what Northern has to offer. Invite them to come to a program that is if interest to them. Our
members are one of our best marketing tools. Can we count on everyone to share the “secret” of what Northern can offer to those
that don’t know?
I would like to invite all Northern members to participate in the “Cyan, Yellow and Magenta” End-of-the-Year party on Friday
night, December 3, 2010. This is the time to celebrate Northern’s accomplishments during 2010. Especially the accomplishments
of it’s members in Northern Print Competition during 2010; and those who will be receiving Northern Degrees this year. This in
itself is a personal accomplish for the recipient of these special recognitions. But all Northern members should also be supportive
and recognize their fellow members in receiving these accolades.
For those who attended last years dinner it was a great event enjoyed by all. Plan to join your fellow members on Friday night,
December 3, 2010 at Riverside Banquets in Geneva, IL. Time for cocktails is 6:00 PM. It’s worth every penny. And, the time you
spend with Northern, for just some great fun time is unforgettable.
And finally, a very Happy Thanksgiving to all.
November 2010 7
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November 2010 8
Northern Hi-Lites
The Power of the Classics
An Advanced Study and Exploration into the Fine Art of Portraiture
with
Gabriel I. Alonso,
M.Photog.Cr., F-TPPA
Wednesday, November 10, 2010
Sponsored by:
This presentation is designed to achieve two goals: To re-kindle the fire in the
heart of the experienced portraitist who has been in the trenches and needs
a fix, and to bring the intermediate level professional up to a higher level of
expertise.
The vehicle to get there is the same for both, the rediscovery of the vast knowledge contained in classical portraiture. From the masters of the renaissance to
today’s industry leaders, our craft has changed little – except for the tools we use.
“How can you know where you’re going if you don’t know where you’ve been” and “The more things change, the more the stay the same”.
These are the two themes that will drive this class into a better understanding of our craft.
Offering a vast breadth of experience and photographic skill, Gabriel Alonso is one of today’s premier classic portrait artists. His talent and
expertise combined with his immense insight, exceptional artistic composition and heightened sensitivity to the client’s desires allow him to
capture the essence and timeless expression of beautiful moments in images his clients will cherish for generations.
Gabriel’s Credentials & Experience:
• Holds the Master of Photography and Photographic Craftsman degrees presented by the Professional Photographers of America.
• Serves as a Qualified Affiliated International Print Juror and as a member of the Photographic Exhibitions Committee of the Professional
Photographers of America
• Lectures at International, National, Regional, State and Local conventions as well as for Affiliated Schools.
• Manager and Portrait Artist for both Gittings Texas and Gittings West Studios.
• Regional manager and Portrait Artist for McWhirter Portrait Studios at Neiman Marcus in Houston, TX.
• Portrait Artist for Wyndham-Leigh Portraiture in Washington, D.C., Fort Worth and Dallas, TX.
• Owns and operates Gabriel Portraiture in Fort Worth, TX.
His exceptional work has been selected for the Masters Loan Collection of the Professional Photographers of America and has been exhibited
at the Eastman Kodak display of Disney’s Epcot Center. But more importantly, his images grace the walls of satisfied clients throughout the
world.
PPANI Members $40
•
Non-Members $60
Registration opens at 8:00 AM • Program at 9:00 AM
at
Elgin Community College • Elgin, IL
November 2010 9
Northern Hi-Lites
Gabriel I. Alonso
M.Photog.Cr., F-TPPA
November 2010 10
Northern Hi-Lites
Bill Hedrick
Editor - Texas Professional Photographer
Photography: Hope for the Future?
Father and Son Team Says “Yes!”
They seemed to have appeared out of nowhere. But, at the
2009 Texas Professional Photographers Convention, the
father and son wedding photography team of David and
Luke Edmonson made their debut with some of the most
stunning images of the show. It was quite obvious that the
guys were not beginners, winning a Judge’s Choice Ribbon.
Distinguished Print Ribbon, Trophy and Kodak Gallery
Award… not to mention Highest Print Case Total for a First
Time Entry. So, the first question one might ask is, “Where
have these guys been all this time?”
Actually, David and Luke Edmonson have been in the Dallas area for quite some time, originally working as commercial photographers who made a somewhat surprising
transition into the world of wedding photography at a time
when many other professional wedding photographers
are throwing in the towel. But the story of who they are is
overshadowed only by the story of how they got where
they are now.
Back in 1974, David Edmonson (Luke’s father) established
his own business called “The Image Factory.” After merging his company with an ad agency for a year and a half,
David realized this was not the direction he wanted to go
and eventually re opened under the new name of “Edmonson and Father Photography” in 1984. “It was a way
to honor my father (Luke’s grandfather), who had been
one of my biggest advocates in supporting my endeavors,”
explains David.
It was that close relationship between father and son that
Luke had always admired about his father and grandfather.
“I remember my father and his dad taking annual trips
around the country to shoot stock photography,” Luke
recalls. “My father was a professional photographer and
November 2010 my grandfather, who was a U.S. Navy photographer in
WWII, did photography as a passion. Although I grew up
in the family business, it wasn’t until my sophomore year
in college that I realized what I wanted in life. I wanted
what my father had in his life... every day being different,
going places and doing things you wouldn’t otherwise do
if it wasn’t for the fact that you are a photographer. But I
wanted to differentiate myself from my father, so I earned
a degree in Filmmaking. Although my images moved and
my dad’s images were still, both involved the art of storytelling.”
In 2002, at the age of 28, Luke joined his dad’s commercial
photography business. At last,
they would
be working
together as
a father and
son team...
or so they
thought.
The only
problem
was that the
world of
commercial
photography was not
accomplishing that goal
of working
together.
Luke found
himself
doing an
assignment
on the West Coast while his dad was working another job
on the East Coast. “I went to him and said there had to be
a way to accomplish this goal. My father didn’t know how
to make it work commercially so I suggested to him that
we look at adding wedding photography to our services,”
Luke recalls. “I think Dad’s initial reaction was one of horror He was thinking back on wedding photography styles
of the past. But the posed pictures had given way to a more
‘storytelling’ style that was just becoming popular and that
connected with his advertising background. So, in 2003, we
launched Edmonson Weddings.”
Continued on Page 12
11
Northern Hi-Lites
Photography: Hope for the Future?
Continued from Page 11
At the time, neither father nor son realized how smoothly
the transition to wedding photography would be for them.
As David explains, “Pretty much everything we did commercially had to tell a story. Weddings became the ultimate storytelling process and I personally gravitated to it
because I enjoyed working with brides, grooms and their
families on one of their most special days of their life.” His
son, Luke, agrees. “Our background in commercial, advertising and editorial allows us to be very relaxed during the
wedding day. It’s actually much more stressful to shoot on
assignment with art directors and models.., with a limited
time and unknown environmental situations.
So, weddings came easily for us.”
Of course, work is work and even a father and
son team have to be able to divide the responsibilities of the business. “With his youth, Luke is
the more natural people person. He is the face
of our business. With my love for the darkroom
and with Photoshop being the new darkroom,
I spend my time creating the visual look of our
brand of imagery,” explains David. Both men
admit that technology has kept them nimble as
they’ve grown, so they can focus on what they
love the most. For David, it’s shooting, interacting one on one with clients and spending time
in the digital darkroom. Luke enjoys creating
lasting relationships with clients and vendors.
He answers e-mails, makes phone calls and works on marketing and the websites. “My happiest moments are when
I’m shooting,” says Luke. “Everything else is the work
you do for the reward of being out there and creating. As
we’ve grown, we’ve realized that our time is better spent
being out there instead of being a slave to the computer,”
he adds.
Although they travel internationally to photograph some
of the most elaborate weddings imaginable, Edmonson
Weddings didn’t always cater to such an elite clientele.
“The first year we put up our wedding sign, we didn’t have
a single wedding image to show. We started out charging
$1,000 to shoot a wedding. But we hustled through creative
ways to pursue leads,” Luke explains. “I would receive a
lead and would be instantly emailing them with one hand
while dialing their number with the other. After determining whether or not it was a good time for them to talk, I
would start by telling them they didn’t need to write down
anything because I had already emailed them my information and that, what I really wanted to do was to listen to
what made them and their wedding special and unique.”
That first year, Edmonson Weddings photographed 85
weddings. Realizing that a volume wedding business was
not what they really wanted, David and Luke raised their
wedding price to $1,500. For the next two years, they photographed over 100 weddings per year. “By 2007, we were
emotionally burnt out and we began searching for a new
approach that fit our attitude and style. We tried another
approach for about a year that involved pre designing an
album and making the money on the back end,” says Luke.
“But it created a monster in the amount of work we had
to do and we really didn’t like the direction it was taking
us. So, our biggest leap of faith came when we raised our
prices and stopped including a bunch of apparent value via
products in our packages. We were very forthcoming with
our pricing but positioned ourselves more as artists.”
This new concept also had a downside. Luke explains,
“That change and every time we raised prices virtually
eliminated our existing client base overnight. To get ahead,
we had to market to people who were above us on the food
chain. I feel that I should not be able to afford myself... nor
should anyone I know or anyone in my family... but that’s
OK. Once you do this though, you have to figure out
November 2010 Continued on Page 13
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Northern Hi-Lites
Photography: Hope for the Future?
Continued from Page 12
how to improve who you are and what you do and swim
to the top again. You can’t just remain the same and raise
your price. Our first multimillion dollar wedding came
along because we had become experts in what the client
was looking for and, for this particular client, it was Indian
weddings.”
The Edmonson’s banker was Indian and asked if they
would photograph her son’s wedding in New Delhi. “After
going to New Delhi and photographing a five day wedding, we really began to understand the culture. Instead of
being outsiders, we learned how to simply try to interact
with them in meaningful and sincere ways. We learned
that people from different cultures
don’t expect you to be just like
them, they just love it when you
try, in some small way, to share
their world. Ultimately, it honors
them,” Luke recalls.
So, how does this success story
shed a glimmer of hope in a
profession where professional
photographers are dropping
wedding photography from their
list of services? How does this
success story relate to photographers who have seen their
wedding business go to “new”
photographers who “don’t know
an f stop from a bus stop?”
“We hear that all the time,” says
David. “I can’t imagine people
dropping weddings or talking
about how the market is becoming too saturated by new people
just starting out. To me, that’s
exciting and shows us the growth
and future of the wedding industry as being alive and real. I understand that not everyone
is in a market such as the DFW area that has over 55,000
weddings every year. We also hear about people saying
that the economy is the way it is and they only have two
weddings booked this year. They typically follow that up
with a statement about how they were talking to their photographer friend who has only booked two weddings this
year himself. Together, they conclude that it’s all because of
the economy or new photographers or whatever. I would
suggest that they are talking to the wrong people. If you
want to know what you’re doing wrong in your business,
go ask the people who are the busiest! Maybe they are doing something that you are not doing.”
“The public doesn’t even know that the reason they like
November 2010 a photo is because it evokes an emotional response that
makes their heart go ‘blip’ inside,” says Luke. “Most
photographers don’t get this either. That’s why so many
new people who can’t pose, light, compose or control their
cameras on their own are booking clients. If you are a good
and established photographer who takes technically perfect
photos that have no life, no emotional response, then you
are not listening to what the ‘new’ photographers are getting right! But the good news is that, once that idea sinks in
and you’ve embraced it, you’ll have a leg up on someone
who doesn’t know how to do the things that separate you
from the competition. The other secret ingredient is that
people like to give their money to people they connect
with. If you don’t have a personality that people enjoy being around, it is impossible to have long term success. We
must work on our hearts and personality as much as we
work on our craft of posing and lighting.”
According to the Edmonsons,
weddings are one of the few
things that people will still spend
money on during an economic
slow down. “Do your market
research on your competition,”
says David. “Look at their photography, their business model,
and their heart attitude in their
approach. Then, honestly reflect
on it. If there is an area you can
grow in, make a decision to invest
in what it is going to take to grow
in that area and plant the seeds
to harvest later. There is never a
quick fix. It’s about a long term approach and strategy. If you aren’t
getting the results you want, you
need to change something about
your equation. If you don’t change
and stay nimble, don’t expect for
success to seek you out. Success is
waiting for you to take action. It
takes faith to patiently wait for it
to arrive.”
David and Luke Edmonson have
defied the odds of today’s wedding market. But both men
are humble about their success and their passion for photography. “Personally,” explains David, “I see God as the
author of all creativity. His light is the best light.”
Luke agrees, “It’s very easy to walk around and say ‘I made
this’ or ‘I did this’ and ‘look at me!’ But pride is a dangerous thing. Sometimes things that we pursue don’t become a
reality until we have this realization. It’s not about ‘me’ and
‘what I do.’ God is our best agent and doors open and close
according to His timing.”
Reprinted from the Texas Professional Photographer
June/July 2010
13
Northern Hi-Lites
Equipment for Sale
Canon 5D Body
with battery grip and 2 batteries
$1,900.00
1- Canon f/1.2 USM Lens
New - $1,200.00
1- 20’ x 20’ Background
Light color for dance schools - value $950.00
Asking $500.00
Please call Cindy Romano if you are interested:
815-568-1181
Myths and Facts About Thanksgiving
by Mike Krumboltz
Thanksgiving is a uniquely North American holiday. But
are those “facts” we learned in school really true? Is Plymouth Rock an actual, well, rock? Did the pilgrims really eat
turkey and pumpkin pie? And who made the holiday “official”? The Buzz Log investigates some of the myths and
realities of the beloved holiday.
Was there really a Plymouth Rock?
Kids are taught that when the pilgrims arrived in America,
they landed on Plymouth Rock. Well, it might not have
gone down like that. According to George Mason’s History News Network, the Plymouth Rock theory rests on
the “dubious testimony” of one man. Historians argue that
pilgrims first landed at Provincetown (not Plymouth). Still,
one can visit Plymouth Rock if so inclined. According to
the Plymouth Rock Foundation, the rock once weighed
thousands of pounds. Over the years, the rock split and
parts washed out to sea. Pilgrim Hall Museum writes that
the world’s most famous rock weighs around several tons,
a big drop since its heyday. Today, the remains of the rock
are housed in a special building so tourists can gawk from
a safe distance. Photos aren’t exactly awe-inspiring.
November 2010 Did the first Thanksgiving have turkey? Probably not. The Christian Science Monitor hosts an excellent article on the first Thanksgiving that happened back in
1621. According to the journals of several of the colonists,
deer and large amounts of “fowl” were enjoyed by the
pilgrims. However, instead of that being turkey, it’s more
likely the hunters brought back duck or geese. So why did
turkey become associated with the holiday? According to
Slate, price may have been a chief reason. “Among the big
birds, turkey was ideal for a fall feast. Turkeys born in the
spring would spend about seven months eating insects
and worms on the farm, growing to about 10 pounds by
Thanksgiving.” Additionally, they were cheaper than geese.
Good news for geese, bad news for the turkey.
Who made Thankgiving official?
Ladies and gentlemen, let’s give it up for President Lincoln!
That’s right, Honest Abe is responsible for making Thanksgiving an official holiday in 1863. National Geographic
hosts a blog on some surprising facts about the holiday and
notes that Lincoln may have been swayed by magazine
editor Sarah Josepha Hale, the author of “Mary Had a Little
Lamb.” Historians say she was a big proponent of making
Thanksgiving a national holiday. Mr. Lincoln apparently
agreed.
Reprinted from the Internet
14
Northern Hi-Lites
Mary Fisk Taylor
M.Photog.,Cr., CPP, ABI,API
Marketing Tool for Bringing In New Clients
0ver a year ago, we opened a new studio
in Midlothian, Virginia. This new studio
is a great compliment to our existing
high end portrait and wedding studio
in Richmond’s west end. We wanted a new location that
would be a more fresh and funky space that would allow us to create
fun children’s
portraits and
to build a high
school senior
portrait business. We have
been ecstatic
with the community’s response
and success
of this studio.
We have also
been pleasantly
surprised with
the two new
business models
that have grown from this portrait studio. As a result, we
have managed to build an event and party division that
we never expected.
Real Life Parties has been a fantastic way to make some
extra income and, more importantly, to get potential clients in our door several times a month. The birthday and
special occasion party option has become a valuable marketing tool and revenue source. It is not unusual for 25 or
30 kids and their parents to come through our studio on a
Friday night or Saturday. These are all potential clients for
our studio for future portrait or event business.
We offer
three
different
Real Life
Parties
options,
from
our very
basic
event to
a “Party
Like
November 2010 a Rock Star” version. This is a turn key party that my
clients love! The investment level for the parties is not
in everyone’s price range. Even so, we manage to book
one to two parties a month. These Real Life Parties are
advertised on our Facebook page and a local Richmond
mom’s blog. Both of these marketing tools are completely
free and have proven to be very effective. The rest of
my party bookings have come from referrals from other
happy clients.
All of the party collections include the
use of our space and a
4x6 printed image of
each party attendee or
friend group. Therefore, each child or teen
goes home with a fun
4x6 image from the
event of either themselves or him or her
with their friends. The
larger event collections
also include crafts,
food, drinks and gift
bags. We even have our
rock star collections
that include a birthday signature portrait,
custom portrait invitations, thank you notes and a birthday press printed
memory book after the event. For the larger events, we
arrange for an ice cream man to be there. This is a sure hit
with kids as well as adults!
These parties obviously work well for birthdays but
we have also celebrated other events as well, including
cotillion after parties, graduation celebrations and bar/
bat mitzvah pre event parties. Regardless of the occasion we have some great families visiting our studio with
their kids and teens. A member of our party staff greets
them all and we keep a stack of complimentary Real Life
session cards at the door for them to pick up if they are
interested. To date we have been able to book over 22
portrait sessions from these parties, which is just the icing
on the Real Life Party Cake!
Reprinted from the Texas Professional Photographer
15
Northern Hi-Lites
Norman Phillips
Cr. Photog., F-PPANI
Rocking the Boat Again?
I anticipate that this screed is going to get me into
trouble with many of my colleagues and not least with
the Professional Photographer magazine editor. I have
run into stiff counter attacks from two PPA presidents
when I sought to make some critical comments. The
response was vicious and demeaning and one sought
to destroy my credibility in the most juvenile manner
you could imagine. So I am bracing for another attack.
I am putting on my flack jacket, as I am not sure how to
diplomatically express the focus of this article.
from her body and it, presented almost a chicken leg,
not that of a pretty young woman. At first glance I was
shocked, as it seemed to me the maker had little knowledge of posing technique. OK, so it was a flawed pose
and we all are capable of screwing up once in a while.
Yet another example, this time a bride and groom, the
first thing that jumps at you is a dense shadow that runs
across their white attire.
All of us are subject to criticism and mostly we deserve
it and can learn from it.
I recall my friend Michael Ayres saying to me that as a
prestigious professional organization we deserved a better magazine and I agreed and still do.
OK, I know that producing a magazine is no easy job (I
have been the editor of newsletters and even in those
small publications there is a lot of work and thought required) and the staff at any serious magazine work their
tails off getting it to press. So the effort put into it is not
the issue. The content and quality is.
The two of the three primary skills needed to produce
acceptable professional images are lighting and posing.
If our flagship magazine editors present images that fall
far short in these skills what is the message we send to
those new or intermediate skill readers? The only time
such images should be used is when they are the subject
of critiques to show both good and bad.
In a previous article I rated the magazines that I receive
while considering which to unsubscribe from, so if you
read that article you will recall that our PPA magazine
did not make the top three, but it should have done.
Other than the quality of the production, which has
nothing to do with the content I question the selection of
many of the images included and this article is all about
the images.
When I received my most recent copy I was shocked at
the cover image. If I had entered an image like that in
competition I would expect it to totally fail, a 69 would
be very generous.
Later in the magazine is an image that could only be
described as horrible and insulting to the subject. The
subject’s leg was shown in the most unflattering way
one could imagine and looked like it had been separated
November 2010 But that being the case why present it for publication
unless you are making a point. But the editor should
first consider the quality of images to be presented to
members of an organization that is designed to improve
our skills. Does the editor not have sound grounding
in professional photography? I don’t know as when I
offered to present articles he simply ignored me and I
need to make contact with him to find out why.
There are many of us seeking to help members improve
their skills through seminars and workshops and some
of us have produced DVD’s and books for this purpose
as well as one on one mentoring. Also, no matter at
what level we may have achieved we too attend seminars and programs aimed at improving our skills. So
when our flagship magazine presents us with images
that do the opposite we should be concerned. New and
aspiring professionals are misled when the magazine
produces really unacceptable images, especially when it
is on the cover. What is on the cover should be images
that all of should aspire to.
Done. Now I await the counter attack. Hopefully it
won’t be with live ammunition.
16
Northern Hi-Lites
Cindy Cofer
It’s All About...
Setting Yourself Apart
from the Rest
Before opening my studio, I was a stay at home mom, raising four kids in a small town in Kentucky. I started taking
pictures of my own kids and eventually began photographing other kids as well and soon realized this was
what I wanted to do professionally. By the year 2001, I was
concentrating on perfecting my work and opening my own
studio in the small town of Williamstown, Kentucky. In
2003, I purchased a house that used to be a doctor’s office.
People were familiar with the location and it was easy to
find.
Like most photographers in a small town, I provide a variety of different types of photographic services.., seniors,
families, children, maternity, executives and even boudoir.
I call this my “Whispers of Romance” photography. I’ve
even created a new website that features only boudoir
portraits, depicting alluring, artistic, romantic and tasteful
portraits. I realize that every woman desires to have a beautiful romantic portrait in her lifetime. This promotion has
been so successful that I am now teaching seminars to other
photographers around the country on boudoir photography and all of the other types of photography I do. In my
programs, I share my general approach to marketing and
using the Scene Machine as a creative tool, as well as lighting and posing and making simple props.
My backgrounds are customized and personalized for each
of my clients to compliment their ou n personality. Giving
them the look they want is something they absolutely love.
I love the total control and creativity I get with the Scene
Machine. It saves me time and money and allows me to
offer so much more and to sell more. My clients come back
again and again because they know I can always do something different each time. I will never be stuck with just a
brown or blue canvas or muslin. My customers know they
will receive photographs above and beyond what they can
get anywhere else.
My first introduction to the Scene Machine came at the 2001
WPPI Trade Show. I immediately recognized the many
creative opportunities it could provide for my business that
would set me apart from everyone else. Having the Scene
Machine in my studio has been the best investment and
most profitable tool I’ve ever purchased. I knew right away
that my clients would love having unlimited background
variety. This new device would make my photography
unique and different and would increase my sales and that
was exactly what happened! Today, more than 8000 of my
photographs are done using the Scene Machine.
The Scene Machine has made all of this possible but I also
put a lot of emphasis on the need for good posing, lighting
Continued on Page 18
November 2010 17
Northern Hi-Lites
Setting Yourself Apart
from the Rest
Continued from Page 17
and composition. I also work hard to make each session
people and learn from them.
The Scene Machine was exactly what I needed for my
studio and I have never regretted my investment. I don’t
consider myself to be a real technical person but the setup
and instructional material that came with the Scene Machine was very intuitive. I was amazed at how fun and easy
it was to learn and was immediately able to offer my clients
an unlimited number of beautiful backgrounds that I never
thought would be possible in my small studio. It gave me
the competitive edge I needed to set myself apart from
everyone else.
If you are looking for something to give you an edge over
the competition or just another way to express your creativity, I invite you to come to my studio and let me give you
a hands on demonstration of the Scene Machine and show
you the possibilities it has for your own business. You are
invited to visit my websites, www. cindycofercreations.
com or www whispersofromance.com. If you have specific questions about the Scene Machine, I will be more
than happy to answer them for you. The Scene Machine
is manufactured and sold by Virtual Backgrounds of San
Marcos, Texas. They also teach seminars on using the Scene
Machine at their facility in San Marcos. For more information on the Scene Machine, visit their website at www.
VirtualBackgrounds.net.
fun and exciting for the client and I am a firm believer in
continuing education.
I’ve been quite fortunate to have been able to study under
some of the finest photographers in the country, includ-
Reprinted from the Texas Professional Photographer
June/July 2010
ing Monte Zucker and Joseph and Louise Simone. If you
want to be successful, you need to associate with successful
November 2010 18
Northern Hi-Lites
©Al Audleman
M.Photog.Cr., CPP, API, FDPE, FSA, GFD
Let’s try something new!
Using Layer Styles to create believable images...
Layer Styles, formerly called Layer Effects, are interesting in the things you can do with them. Usually they are used to
make an image or text seem more dimensional and pop off the page using drop shadows and embossing. But with a
couple “tricks” I am going to show you, you will se how else they can be used to create realism.
Here’s the situation: You are asked to photograph a group. The problem is you will never get the entire group together
at the same time. It may be students in the case of this tutorial, but most likely it will b attorneys or doctors, chamber of
commerce board members, etc. Get the picture?
So you photograph them separately in the studio or on location using an appropriate background, usually white or gray.
This is done so you can drop them off the background in Photoshop later. Then you composite them in Photoshop after
the shoot is done.
So what do you need to consider first? Lighting! The lighting needs to be consistent quality … meaning from the same
direction and the same softness on each subject. This means that if the exact composition … placement of each subject …
is not planned in advance, then you may run into problem later. Why, because you cannot change the direction a person
is facing by flipping him or her using the transform tool. If you do,
the lighting will be backward for
that person! How do you overcome
this problem? I shoot three different shots of each person, one facing
right, one facing left and the other
somewhat straight on. Then you
select the appropriate image based
on how the client, whether it is a
marketing person, an art director or
the client directly, wants the people
placed. Simple, huh? It’s much
easier if you shoot the art director
Figure #1
though! Oops, did I digress to the old days?
So let’s look at how to do this. Figure #1 shows the entire group after the selection has been made and the dropout work
has been done. Each person was brought in from individual images and the basic composite is made up of eight layers
in this case. They are placed based on which way they face. Next you need to decide on final placements and transform
each person so the relative size is appropriate. Check out Figure #2 to see the final placement.
Now comes the “realism” to make this image
look like you actually shot it as a group.
Select one individual to start with. I suggest the
one closest to the light source. In this case, the
tall guy in the suit on the right. Turn off all the
other layers so it is not confusing.
Next I used the Layer Styles option to add a
drop shadow. See Figure #3. All you real need
to do is click on OK in this case because we will
deal with direction of light and softness separately. Next go back to the Layer Styles box and
Figure #2
November 2010 Continued on Page 20
19
Northern Hi-Lites
Using Layer Styles to create believable images...
Continued from Page 19
… WATCH CLOSELY NOW! … Select
the Create Layer option. (See Figure #4)
This is the “trick!” What this does is turn
the drop shadow into a separate layer.
Kewl, huh! Now you can move it with
the Move Tool (See Figure #5) to move
it away and then use the Free Transform
to rotate and scale it and distort it to be
realistic (See Figure #6) and you MUST
use the Gaussian Blur filter to soften it
to match the original lighting on the subject! Finally you will need to add a layer
Figure #3
mask to that layer so you can control the
light fall-off and the parts near the feet that are not correct. Use the Gradient Tool
(See Figure #7) to control the fall off. See Figure #8 to see the final result. OK, not
quite the final result, because you will then need to lower the opacity of that layer
to suit your particular image.
So now what’s
next? Do that same
thing to each of the
individual people
in the image and
you are through.
(See Figure #9) Are
you? Well, it’s not
quite that easy, but
the final touch is
easier than person
is between the light
Figure #5
and the other person next to him or her, then they cast a shadow on the
other person. You knew that, didn’t you? Good!
Figure #4
Figure #6
So how the heck are we gonna do that? Can we use the
Burn Tool or Brush Tool? Yep, but it will take way too
long and not look good an yway. Most of you know my
motto here … GET ‘R DONE! (Thanks, Larry!)
Here’s what we do next. We create another drop
shadow for each indi vidual the same way we
did above, and make the shadows on their individual layers, just like before. Use the move tool to
Figure #7
place it so that it falls on the adjacent subject correctly, taking into
account the direction of light! The blur it and change the opacity so
it looks good. And that’s it, huh? Not exactly since th e shadow falls
on the background too. Not very realistic, is it? Now here’s another
way kewl trick.
Once again, select the subject closest to the light and add another
drop shadow, use the “create Layer” feature again and move it to
Continued on Page 21
November 2010 20
Figure #8
Northern Hi-Lites
Using Layer Styles to create believable images...
Continued from Page 20
place it over the adjacent subject.
(See Figure #10) Then blur it as in
Figure #11 to match the original light
quality. You will now need to MAKE
SURE the new shadow layer is directly above the layer containing the image of the adjacent person. Are you
ready? Go to Layer>Create Clipping
Mask and just click on it. (See Figure
#12) Whoa, what happened? The
shad ow now shows up on ONLY the
image of the person below it. (See
Figure #13) It is “reflected” off the
pixels on that layer and is invisible
Figure #9
where the layer below it is transparent. Not a hard concept but if you don’t get it, trust
me! That is a complete ‘nother tutorial. But it does create realism!
There is a little trick to save time if you want to use it.
There is a shortcut … Option/Command G on the Mac
and Alt/Control G on the PC … but there is an even shorter
cut. Put the shadow layer directly over the layer you want it to
fall on and then put your cursor right on the line between the
layer, holding down your Option/Alt key. You will see a little
symbol (See Figure #14) and just click. You will not have to use
the drop-down menus to make it work if you use this trick.
Figure #10
Now do that to all the other layers as required. Be careful as to
where you place the shadow layer! It just takes a little thought
… which is a normal process in Photoshop!
Finally I added a little density to the foreground and background of my image and the final version was Figure #15. If
you will look at Figure #16, you will see the stack of layer
Figure #12
and where I changed some tonal values on some of the layer.
Figure #11
ANOTHER TRICK! If you add an adjustment layer anywhere in an image, it
affects ALL LAYERS below it! If you jus want it to affect ONE layer, the one directly below it, then use the Clipping Mask
feature as discussed above and guess what? If only affect the layer right below it.
OK, enough kewl things for one day!
Figure #13
November 2010 Figure #14
Figure #15
21
Figure #16
Northern Hi-Lites
Norman Phillips
Cr. Photog., F-PPANI
Here I Go Again
I have several times touted fitness as a means to both prolong
your life and keep you healthy in the process. As far as I am concerned it never changes.
suggesting everyone indulges in the same routine as I do, which
involves rapid power weight training that rapidly reduces the
body fat to muscle ratio. One of the benchmarks for body weight
is that at middle age and later we should be within six to eight
pounds of our weight when we were in our teens. At nineteen I
was one fifty six and currently I am one sixty-two, so I am about
where I should be. Discussing this benchmark with several
acquaintances I found that none of them were anywhere close to
this and in fact were from fifteen to twenty pounds heavier. The
chances are that if your waistline is almost as or greater than your
chest measurement you have a health problem that you need to
take care of. Recommended measurements for women is their
waist should, at middle age or older, be five to six inches less than
their bust and men the gap should be between six to nine inches.
The les of the gap indicates weight that needs to be reduced.
Unfortunately, due to my sons reluctance to produce offspring I
have no grandchildren. But I live in hope. But if I get one or two
to dote on I want them to see me as a fit and energetic granddad.
But I also know that many of my colleagues are grandmas and
grandpas.
So the question is will their grandkids be visiting them in a retirement or old folks hospice or preferably as an independent grandparent proud to be able to entertain them without the assistance
of a nurse or wheel chair?
I decided a long time ago that I would be independent until my
genes said my time is up. Hopefully that may not be until I am a
hundred and fifty, so I have about seventy years to go.
That so many tell me that I don’t look anywhere my age and that
Real Age tells me that I am only sixty-six is credited to both my attitude and my exercise regimen. If I get lucky to get a grandchild
or two I aim to be able to play any games they want and not get
short of breath in the process.
But currently and before I get that lucky I continue to perform as
I have since my forties (except I have no longer a desire to shoot a
full wedding or a bar mitzvah),
and cannot believe that end of October will mark another year
to my longevity. I still seek to create images as I have for so long
and always have an eye for something special. My camera is still
an extension of my minds eye. It rarely is not in my hand as I
travel around and which sometimes irritates my wife who thinks
I should leave it at home sometimes. My recent roaming has been
dedicated to capturing images of my hometown for a book I am
creating.
There are all kinds of articles and research about body fat ratios
but there is a common theme that indicates that for males a ratio
in excess of fifteen percent is a threshold to numerous diseases
and for women the ratio is twenty percent. The most common
ratios are eighteen and twenty four percent respectively and a
very large percentage of Americans are well in excess of these
numbers, hence many of us are obese, an invitation to both heart
problems and Diabetes and related illnesses.
Getting into an exercise regimen does not have to be intimidating.
You can start slowly and see results in four to six weeks. Walking, jogging and other aerobic exercises will slowly reduce your
weight and make you feel better. Start slowly and build up your
rate of reps and steps. Too many lose patience when results take
longer than it is hoped to get results. Just remember how long it
took you to get out of shape and simply commit to a program.
Women need to use resistance exercises in order to build strong
bones that will reduce the chances of osteoporosis. It will also
assist in both muscle tone and skin tone, the latter reducing the
need for high priced creams. Men need to use weights too and
if they cannot get to a health club a few weights in the basement
will suffice. The combination of aerobic and callisthenic training
will make you fitter than you are right now if you are not into
the program and your body fat to muscle ratio will improve and
so will your concentration at the computer when you are editing
your images
If we read all the surveys and studies we learn that a healthy fit
body also generates an active and acute mind and facilitates sharp
focus, which we all know is most helpful when using our cameras. We also learn that our body fat ratio (fat/muscle) is critical
to how our heart responds to the stress we put it through. The
stress comes from various aspects of our daily routines. A minor
skirmish with a spouse or an offspring creates stress as does other
times during the day when little things don’t go according to
plan. As a photographer the slightest issue with a client or with
our computer or actions in Photoshop or Light Room as well as
a day covering a wedding or other high profile event adds to the
stress factor. Stress is one of the causes of many heart problems,
so being fit and controlling our body shape and weight are critical
to our health.
Rick Trummer, who says I sound like the Gecko on the Geico ads,
inspired the attached image. You will note that my hair when that
image was created still had color. But when you next see me you
will see that most of the color has gone and left gray and white.
So, the regimen I am on does not protect me from going gray. But
I feel good, so what the heck.
I accept that because I have always been in athletics and trained
with weights it may be easier for me to keep up my six days a
week exercise program. But I recall that for a time I was so busy
that I allowed muscle to go to fat and before I knew it I was a hundred and eighty four pounds instead of one sixty. That brought
on Type II Diabetes.
Happy shooting
and may all your
images earn an
eighty or better.
Needless to say a dramatic change was called for in order to lose
twenty-four pounds, which took about six to eight weeks. The
Diabetes is totally controlled with diet and exercise. OK, I am not
November 2010 22
Northern Hi-Lites
Fall Into Northern
Photos by
Peter Yu
and Scott Ballinger
November 2010 23
Northern Hi-Lites
Photos by
Peter Yu
and Scott Ballinger
Fall Into Northern
November 2010 24
Northern Hi-Lites
Photos by
Peter Yu
and
Scott Ballinger
Fall Into Northern
November 2010 25
Northern Hi-Lites
Photos by
Peter Yu
and
Scott Ballinger
Fall Into Northern
November 2010 26
Northern Hi-Lites
Photos by
Peter Yu
and
Scott Ballinger
Fall Into Northern
November 2010 27
Northern Hi-Lites
Program and Registration Information
Program Date: WEDNESDAY - November 10, 2010
RESERVATION DEADLINE.........12:00 Midnight, Wednesday, November 3, 2010
The Power of the Classics
An Advanced Study and Exploration into the Fine Art of Portraiture
with
Gabriel I. Alonso,
M.Photog.Cr., F-TPPA
Elgin Community College • Elgin, IL
Fox Valley University & Business Center
Program Fee ............$
40 - PPANI Members
$ 60 - Non-Members
Registration opens at 8:00 AM • Program begins at 9:00 AM
Reservations can be made via the internet on the
Northern Website:
www.ppani.org
Program fee payable via credit card when registering on-line or by cash
or check at the door. Regardless of method of payment
all registrations must be made on advance on-line before the deadline date,
otherwise late registration fees apply.
November 2010 28
Northern Hi-Lites
Directions to:
Elgin Community College
N
Fox Valley University & Business Center
1700 Spartan Drive • Elgin, IL 60123
Fox Valley University
& Business Center
The Elgin Community College main campus is located just four miles south of the Northwest Tollway (I-90).
Exit the tollway south at Randall Road to South St, which is the second traffic light south of Lake St. (Rt. 20)
Take South St. east to Renner Drive or to Second St. and turn south to Spartan Drive.
Park either in lots 9 or 10, which are directly across from the Fox Valley University and Business Center.
Northern programs are held in the Siegle Auditorium which is
located in the Fox Valley University and Business Center.
For more detailed directions from your address to 1700 Spartan Drive, Elgin, IL go to
http://maps.google.com
November 2010 29
Northern Hi-Lites
Northern meets on the 2nd Wednesday, except in May when it is on the 3rd Wednesday.
2010/2011 PROGRAM SCHEDULE
November 10, 2010
Gabriel Alanso, M.Photog.,Cr., F-TPPA
“The Power of the Classics”
Sponsored by Miller’s Professional Imaging
Program Time 9:00 AM
June 8, 2011
Tammy Wolf and Tamara London
“Method or Madness”
Print Competition
Waubansee College • Aurora, IL
December 3, 2010
PPANI End-of-the-Year Party
Riverside Banquets - Geneva, IL
July 13, 2011
Beth Forrester, M.Photog., Cr., CPP.
Kishwaukee College - Malta, IL
2011 Programs
February 9, 2011
All-Day Print Competition
Waubansee College • Aurora, IL
March 9, 2011
Jeff Dachowski, M.Photog., Cr., CPP.
Carolle Dachowski, Cr. Photog.
“From Hanging Drywall, to Hanging Wall Portraits”
Elgin Community College • Elgin, IL
April 13, 2011
Jon Johnson, M.Photog., Cr.
“High Scool Seniors with a Fashion Flare”
Print Competition
Kishwaukee College - Malta, IL
August 10, 2011
Jim Churchill, M.Photog., Cr.
Elgin Community College • Elgin, IL
September 14, 2011
Michael Timmons, M.Photog., Cr., F-ASP
Tina Timmons, M.Photog., Cr.
“Beyond Image Capture”
Print Competition
Waubansee College • Sugar Grove, IL
October 2011
Dennis Hammon, M.Photog., Cr., CPP
Location - TBA
November 9, 2011
Mark Brandes, M.Photog., Cr.
Elgin Community College • Elgin, IL
May 18, 2011
Steve Tarling - UK Photographer
“Your Wedding Day, Your Memories”
Location TBA
Print Competitions for 2011
February 9 • April 13 • June 8 • September 14