February, 2009 - Art World News

Transcription

Art World News
FEB RUA RY 2009
THE INDEPENDENT NEWS SOURCE
MA STERPIECE TO HOST
EDUCATIONA L A ND
INSPIRATIONA L EVENT
FOR SEL ECT GA L L ERIES
Mas t er p i ec e Pu b l i s h i n g
has announced that select
galleries will be invited to its
ArtMP2009 trade-only
learning experience to be
held April 27 and 28 at its
headquarters in Irvine, CA,
and at its showroom in
nearby Laguna Beach.
The company is also currently holding a contest,
open to galleries who are
not existing clients, to win a
free trip to the event. Full
details appear on page 27.
CA UTIOUS OPTIMISM
AT THE WEST COA ST
A RT & FRA ME SHOW
Although fewer people
attended the Wes t Co as t
A r t & Fr am e Sh o w in Las
Vegas in January, those
that did were “quality buyers,” and the mood at this
trade-only event was one of
cautious optimism. “Nobody
is pretending that it is not
tough right now, but there is
still a lot of activity,” said
Wild Apple’s John Chester.
Article begins page 16.
CROWN THORN
P UB L I S HI NG
COMPA NY PROFIL E
“We believe that if traffic is
slow, make some traffic.
Have an artist appearance,
a book signing, a charity
event,” says James Thorn,
co-owner with his wife
Ruth-Ann of Cr o w n Th o r n
Pu b l i s h i n g and two
Ex c l u s i v e Co l l ec t i o n s galleries. In depth company
profile begins, page 44.
A RTIST VITA E:
E RI C CHRI S T E NS E N
Eric Christensen, whose
originals and prints are
represented by Er i c
Ch r i s t e n s e n F i n e A r t &
Ed i t i o n s, tells how his
career evolved through
combining his love of
gardening and fine wines in
his paintings. Full article
appears on page 41
White Space Gallery is located in downtown New Haven, CT.
FOCUSING ON THE
TOP 20% FOR SALES
Gallery owners are finding that by focusing on their top-tier
customers—who can account for as much as 80% of a
gallery’s sales—the result is a stronger return on marketing
efforts and better sales margins. According to surveys, the
cost of acquiring a new customer runs eight to 10 times more
than the cost of maintaining existing ones. What gallery owners have deduced from this information—more than ever in this
economy—is that it is
vital to keep these top
tier customers pleased
and coming back. “It is
always wise to keep current customers happy,”
says Eric Dannemann,
president of Martin
Lawrence
Galleries.
“The idea is never to
have a client purchase
once, but to develop a
relationship so that they
become collectors and
“Dawn of a New Day” by
pass on the same enthuPhilip Gray, an Irish artist
siasm to family members
newly signed by Kennebeck
and friends who may in
Fine Art. Turn to page 10.
continued on page 20
THE WIN-WIN
OF A RT FOR
SCHOOL K IDS
Vivian Kistler suggests that
galleries and frameshops
looking for a “cause” tie
their business to their local
school system. Page 32.
Donald Duck’s 75th
Anniversary”
One of the most popular of the Disney
cartoon characters, Donald Duck made
his debut in the Silly Symphony cartoon
“The Wise Little Hen” on June 9, 1934. This
limited edition celebrates the 75 year
anniversary of the classic Disney icon.
Hand-Painted Limited Edition Cel
75 piece hand-numbered edition
Comes with Certificate of
Authenticity
8 colors
Measurements: 10.5 inches by 12.5
inches
Alice in Flowers
Alice in Wonderland (1951) follows
Alice and her adventures after
falling down a rabbit hole. This
Limited Edition features Alice
before her adventure, dreaming of
a more exciting life.
Comes with Certificate of
Authenticity
14 paint and 9 line colors
Measurements: 10.5 inches by 12.5
inches
Plane Crazy: Ears Flying
“Plane Crazy” debuted on May 15, 1928 and was co-directed by Walt Disney and
Ub Iwerks, and was the first time Mickey and Minnie Mouse were animated. This
Limited Edition features the couple in the midst of a highly eventful plane ride.
Comes with Certificate of Authenticity
5 paint colors
Included is a Black Top with circle
cut to mimic original overlay
Disney elements © Disney.
The Simpsons and Fox Studio Art logo © 2009 Twentieth Century Fox Fim Corporation.
/XFDV¿OP/WG
©2009 Cartoon Network.
HALO ©2009 Microsoft Corporation.
( 8 1 8 ) 2 5 2 - 1 5 0 0
www.acmearchivesdirect.com
VOLUME XIV
ISSUE 2
INSIDE THIS ISSUE
DEPARTMENTS
A RTISTS & PUB L ISHERS
Pag e 10
FRA MING
Pag e 32
B RA NDING
Pag e 34
CAL ENDA R
Pag e 40
ARTIST VITA E
Pag e 41
DOSSIER
Pag e 44
NEW A RT
Pag e 49
GA L L ERY L IGHTS
Pag e 50
Cautious Optimism Vivian’s Voice:
Frameshop Tips
At the WCAF
Artaissance Debuts
Biltmore Prints
The West Coast Art & Frame
Show was smaller this year,
but those that did attend
were the cream of the crop.
Vivian Kistler discusses how
encouraging the understanding of art is an investment in
the future of our industry.
Artaissance, publishing division of Larson-Juhl, presents
The Biltmore Collection of
over 270 exclusive images.
Page 16
Page 32
Page 34
Artist Vitae:
Eric Christensen
Dossier: Crown
Thorn Publishing
New Art
Releases
Eric Christensen presents
collectors of his paintings
with a snapshot of the good
life, California-style.
Crown Thorn’s owners talk
about the importance of being
aggressive in marketing and
advertising in this economy.
New Art features current
releases in an array of mediums, as well as company
contact information.
Page 41
Page 44
Page 49
OPEN EDITION PRINTS
Pag e 51
SECONDARY MA RK ET
Pag e 52
CL ASSIFIEDS
Pag e 53
A DVERTISER INDEX
Pag e 54
A r t wo rk f eat u r ed i s
“ Co l d Cal l ”
b y Ro b er t Dey b er
f r o m Ch al k & Ver m i l i o n
Fi n e A r t s In c .
Tu r n t o p ag e 49
ART WORLD NEWS
PAGE 7
IN OUR OPINION
SERVICE
TRUMPS SALES
n this economic environment
the most valuable asset each
gallery possesses is not the
art in the drawers or the guilded
frames in the storage room. It’s
the list of customers—new, old,
and potential that should be the
nearest thing to the heart of
every shop owner and salesperson.
I
The solution for the economic challenges facing the art
and frame industry are to be
found only in small part in the
“product” we sell. The larger
part of the solution is dependent on the nature of the “service” we offer. The hardest
part in closing a sale today is
not so much the availability of
discretionary income of a customer (don’t get me wrong, the
scarcity of consumer dollars
out there is appalling) but the
psychological barriers that
exist within a customer.
it before they pull the trigger.
Specifically, this means that
every salesperson needs to
have the skill and talent to
overcome the emotional objections of a buyer. If they can’t
get beyond the frailties, fears,
and anxieties of a customer,
the odds of completing a sale
are significantly diminished.
Successful dealers have always benefited from a process
that links the ownership of art
to the psychological disposition of their collectors. So, on
one hand, most seasoned veterans are experienced enough
to succeed on the current economic battlefield. However,
many dealers are now, to continue to metaphor, far from battle ready as they, too, are
suffering from the very same
paralysis that has frozen their
customer base.
If you’re serious about success and see a potential path
that leads you out of difficult
times, “Get Going!” Now is
the time to act.
The reality in this marketplace is that in order for a person to make a purchase they
need to first feel it, then think
John Haffey
Publisher
ARTWORLDNEWS.COM
INDEPENDENT
UNBIASED
EXPERIENCED
LEADERSHIP
ARTWORLDNEWS.COM RANKED BY
GOOGLE AS ART INDUSTRY’S BEST
PAGE 8
A RT W ORLD N EWS
Editor in Chief
Managinn g Editor
Proo d uction Manager
Editor at Large
Columnist
Co ntributing Writers
Publisher
Associate Publisher
Information Tecc hnologist
Saarah Seaamark
sseamark@optonline.net
Koll een Kaffan
kkaffan@optonline.net
Suu e Bonaventura
awnimage@optonline.net
Jo Yanow-Schwartz
Todd Bingham
mo@tbfa.com
Vivian Kistler
Julie Macdonald
Jim Nowogrocki
Syy lvia Tiersten
John Villani
John Hafff ey
jwhaffey@aol.com
Brooks Male
jbmale@aol.com
Joe Gardella
Editorial Advisory Board
Philll ip Gevik, Gallery Phillip, Don Mills, Ontario, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Phillip M. Janes, Arts Exclusive, Inc, Simsbury, CT
Heidi Leigg h, Animazing Gallery, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
jwhaffey@aol.com
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (847) 776-8542
jbmale@aol.com
Art World News (Volume XIV, Number 2) ISSN 1525 1772 is published monthly except for June
and August by Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
email: jbmale@aol.com or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photography, recording, or any information storage
and retrieval system, without permission, in writing, from the publisher.
A RT WORLL D NEWS
ARTISTS & PUBLISHERS
Fazzino’s Superbowl Print & Poster
Ali and Obama Images from Bull
Charles Fazzino once
again was commissioned to create the
commemorative 3-D
painting for the Superbowl, now available as
a limited edition print
and poster through
Museum
Editions,
New Rochelle, NY.
The giclée in an edition of 150 with a
12 1/2- by 16-inch
image sells for $900;
a deluxe edition is also
available. Proceeds
from sales benefit
Judi’s House, a nonprofit founded by Tampa Charles Fazzino’s official print and
Bay Buccaneers’ Brian poster image of the Super Bowl
Griese who was on XLIII game between the Pittsburgh
hand with Fazzino for Steelers and Arizona Cardinals.
the unveiling at Nuance Galleries, Tampa. Call (914) 654-9370 or: www.fazzino.com.
Artist Simon
Bull was recently commissioned
by the Muhammad Ali
Center to
create two
acrylic on
canvas paintings depicting
both
Muhammad
Ali and President Barack
Obama. The
paintings
were then Bull’s “Looking Toward the Future" is availdonated by able as a giclée on canvas in an edition of 44.
Ira Shore,
president and CEO of Fine Art Management Corporation,
as a gift to the new president. Hand-embellished giclées on
canvas in editions of 44 of both images are available, measuring 30 by 30 inches ($7,995). Call Simon Bull Studios,
Sand City, CA, at (831) 393-9131 or go to: www.bullart.com.
Scott Jacobs’ New Harley Posters
Harley-Davidson officially licensed artist
Scott Jabobs is releasing the first six images in a new poster
collection including
“Field of Dreams,”
shown. All of the
posters measure 30
by 24 inches and retail for $39.95. The
other five titles are:
“At Your Service,” “I
Ride My Own,” “Riders on the Storm,”
“100 Great Years,”
and “Freedom Riders.” For more details,
contact Scott Jacobs “Field of Dreams” by Scott Jacobs,
Studio, Rancho Santa one of five new poster releases.
Fe, CA, at (303) 4314453 or go to the website at: www.scottjacobsstudio.com.
PAGE 10
Kennebeck Fine Art Signs Gray
Kennebeck
Fine Art LLC
of Louisville,
CO,
has
signed Irish
artist Philip
Gray to exclusively
represent
the artist’s
oils, pastels,
and graphics
in the U.S.
Retailing
from $5,500
to $5,800,
G r a y ’ s “Dawn Of A New Day” is an oil by Philip
seascapes Gray measuring 32 by 32 inches ($5,500).
are
influenced by his 17-year career as a diver for the Irish Navy.
Call (303) 665-5549 or go to: www.kennebeck.com.
ART
T WO
ORLD NEWS
What’s new from
Chalk & Vermilion
Ass Nine, 11¼ x 11¾ inches
Your High Horse, 11¼ x 11¾ inches
Cold Call, 11¼ x 11¾ inches
Booze Hound, 11¼ x 11¾ inches
Robert Deyber
Call us today for more information about these extraordinary new hand-crafted lithographs.
Ask about the newly released book, Robert Deyber, A Language All His Own from Jenkintown Press.
CHALK
&
VERMILION FINE ARTS inc
55 Old Post Road #2, Greenwich, Connecticut 06830 Voice: (800) 877-2250 Fax: (203) 869-9520
www.chalk-vermilion.com S mail@chalk-vermilion.com
© 2009 Robert Deyber and Chalk & Vermilion Fine Arts
A&P
Farley’s New World Prayer Series
Todd White Releases First Sculpture
Artist Malcolm Farley, best
known for his sports and
entertainment paintings,
has released his World
Prayer Series featuring images of various religions.
Available as giclées on
canvas and paper in editions of 250, sizes are 40
by 20 inches and 24 by 12
inches. Retail prices range
from $395 to $1,800. For
more information, telephone Malcolm Farley Fine
Art, Las Vegas, at (303)
431-4514 or visit: www.
malcolmfarleyfineart.com.
For more on the artist’s
sports and entertainment
work, call Soho Editions,
Irvington, NY, at (914) 5915100 or go to the website:
“Tranquility” by Malcolm Farley.
www.sohoeditions.com.
8 Days Management, Los Angeles,
has published the
first sculpture by
Todd White titled
“Delicate,” a bronze
with a cold patina finish in an edition of
75. Measuring 10 by
27 1/2 inches, the
sculpture’s
retail
price is available
upon request. In related news, the artist
is expanding into
Japan
with
his
WHITE Tour in September of this year,
as well as releasing
artwork in Holland,
Germany, and Aus- “Delicate” by Todd White.
tria. His work is currently available in the U.S. and in the United Kingdom. For
details, call (323) 842-8850 or go to: www.artofwhite.com.
Rosenbaum’s Indiana Donation
M a r v i n
Rosenbaum
of Rosenbaum Contemporary
Art, Boca
Raton, FL,
donated to
the
Boca
Raton Museum of Art, Rosenbaum Contemporary Art’s Marvin
an original Rosenbaum, far right, is pictured with Boca
s i l k s c r e e n Raton Museum of Art’s executive director
e n t i t l e d , George Bolge and curator Wendy Blazier.
“HOPE” by
Robert Indiana, the follow-up to the classic “LOVE” graphic
and sculpture. “HOPE” was created in support of Barack
Obama’s presidency and was unveiled at the 2008 Democratic National Convention in Denver. The museum is currently organizing an exhibition of Indiana’s work planned for
January 19 to April 11, 2010. For more details on Indiana’s
artwork, telephone Rosenbaum Contemporary Art at (561)
994-9180 or go to: www.rosenbaumcontemporary.com.
PAGE 12
David O’Keefe Featured on TV Show
Pop artist
D a v i d
O’Keefe and
his artwork
were featured in an
interview for
Star Watch,
a celebrity
and cinema
themed entertainment “Star Watch” host Sam Hallenbeck displays
show, coin- a caricature of himself created by Pop artist
ciding with David O’Keefe during the show taping.
the festivities surrounding the 2009 Superbowl. Highlighted throughout the interview were the artist’s sculptures of sports
figures, paintings of iconic Pop culture, and celebrity portraits. Host Sam Hallenbeck was also treated to a caricature sketched by O’Keefe during the show. For details on
the artists’s work, call David O’Keefe Studios Inc., Tampa,
FL, at (813) 254-5056 or visit: www.davidokeefe.com.
ART
T WO
ORLD NEWS
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Martin•Lawrence Galleries
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A&P
Teleky Acquires Black Image Rights
Edward Claywright’s “Sonata” is available in two sizes.
Bruce Teleky Inc. has purchased the rights to images from
the ArtOrg.com corporation, formerly known as Essence Art
whose exclusive focus was African American imagery. This
acquisition means that Bruce Teleky of Brooklyn,
NY, and his affiliated company, American Vision Gallery,
have one of the largest collections of African American images in the country. Among the artists represented are
Frank Morrison, John Holyfield, Cornell Barnes, Synthia
Saint James, and Edward Claywright, whose “Sonata” is
shown. Call (718) 965-9690 for further information, or
go to the company’s website located at: www.teleky.com.
Andrew Wyeth Dies at age 91
Andrew Wyeth, one of
America’s greatest modern
painters, known for capturing the people and landscapes of Pennsylvania’s
Brandywine River Valley,
died on January 16 at the
age of 91 at the Wyeth family estate in Chadds Ford,
PA. The subject of this
beloved artist’s paintings
was the rural bleakness of
an America lost to the 20th
century. Although his realist
PAGE 14
views of hardscrabble rural
life became icons of national culture, they also
sparked debate about
the nature of modern art.
Born in Chadds Ford, his father, N.C. Wyeth, a painter
and also an illustrator of
books such as Treasure Island and The Last of the
Mohicans. He too found
beauty in melancholy. Andrew Wyeth is survived
by two sons, Jamie, the
Saint James Commemorates Obama
Los Angeles-based
self-publishing
artist
Synthia
Saint James
debuts “Fire
Rainbow
Obama,” a
giclée
on
c a n v a s
available in
three sizes,
each in an
edition of
300 in celebration of
President
B a r a c k
Obama. The
sizes are:
24 by 30 “Fire Rainbow Obama” by Synthia St. James.
i n c h e s
($750), 18 by 22 1/2 inches ($650), and 12 by 15 inches
($400). In related news, the artist is celebrating her 40th
year as a professional artist with a licensing agreement with
bookstore chain Barnes and Noble to feature her artwork
on various merchandise, as well as on their website
(www.bn.com) this month in celebration of Black History
Month. Call (323) 993-5722 or: www.synthiasaintjames.com.
painter, and
Nicholas,
an art dealer. Brandywine River
Museum in
Chadds
Ford, a converted 19th
century grist
mill, houses
hundreds
of artworks
by
three
generations
of Wyeths.
“The Bedroom” by Andrew Wyeth is an
open edition print published by New York
Graphic Society and measuring 25 by 18
inches. For more, visit: www.nygs.com.
ART WO
ORLD NEWS
A RTEXPO NEW YORK ,
FEB RUA RY 26–MA RCH 2,
S H OW H I GH L I GH T S
NEW YORK—Among the
highlights at A r t ex p o New
Yo r k , February 26–March 2,
is the second edition of the
Artexpo Hall of Fame, hosted
by Jane Seymour. This honorary event made its debut
last year when 35 publishers,
artists, and personalities who
helped build the industry were
acknowledged.
Returning to the show is
Dec o r Ex p o at A r t ex p o . Also
new to the show this year is
the Artexpo Global Green
Challenge when environmental artist Wyland will lead the
initiative to raise awareness
of environmental issues in the
art world through several
“green” events with exhibiting
artists and the community.
Once again, the International
Art Business Conference
will provide an expanded
education series of seminars
that are designed to provide
artists and dealers with
ways to strengthen and
maintain their businesses, expand their customer bases by
reaching into other industries,
and survive a down economy.
Artexpo is a trade and consumer show owned by
Summit Business Media and
now marking its 31st year.
The first two days of the
event, Thursday and Friday,
are trade-only days. Saturday,
Sunday, and Monday are for
the trade and consumers.
Show hours are: Thursday,
Friday, and Saturday, 10 a.m.
to 6 p.m.; Sunday, 11 a.m. to
6 p.m.; and Monday, 10 a.m.
to 2 p.m.
For further information, visit
the websites located at:
www.artexpos.com
and: www.decor-expo.com.
PAGE 16
‘CAUTIOUS OPTIMISM’ AT WCAF
The mood at the 10th annual this year offering more than attitude about what the fuWest Coast Art & Frame 100 seminars and work- ture holds. “People know
Show was one of “cautious shops (held over four days) that they can’t necessarily
optimism” according to on topics ranging from the control the market, but they
Framerica’s Dave Rosner, a fundamentals of framing, can stay as upbeat as possisentiment felt by many ex- mat cutting, the master se- ble and that will help them to
hibitors and attendees alike. ries, gilding, sales and de- control their own environWith 215 companies exhibit- sign, profit and management. Buyers are just being
ing in 527 booths,
more careful with the
and approximately
products that they do
2,428 attendees, the
buy. It’s nice to look
three-day, trade-only
out and see a busy
show and National
trade show floor. NoConference held at
body is pretending
the Las Vegas Hilton,
that it is not tough
featured
framing
right now, but there is
suppliers,
equipstill a lot of activity.”
ment, and art publishers. Those people
First time exhibitor
who were in attenNational Geographic
dance were looking Framerica’s vice president of business
Maps had a line of
to buy, but just being development Josh Eichner, left, and senior
people snaking down
more aware of the vice president of marketing Dave Rosner.
the aisle on the first
products they were
day waiting for a catapurchasing.
ment, technology, and com- logue and to speak with the
mercial framing by various company’s representative,
Last year, 3,360 people industry experts, such as Christy Schoonover. “This
attended the show, while Art World News’ columnist show brought in many more
259 companies exhibited. Vivian Kistler.
contacts than expected,”
International attensaid Ms. Schoonover.
dees this year were
“We gave out hunaround 90, and travdreds of catalogues
elled from countries
and price lists.” As
like Australia, Brazil,
business for National
and China. Around
Geographic
Maps
300 attendees were
began to slow down
described as being
last
year,
they
either from Big Boxes
searched for new venor OEMs. “There
ues to offer their open
may have been fewer
edition prints. “We reattendees than last
alized that expanding
year, but those that Wild Apple owner John Chester and key
into the framing mardid come to Las account salesperson Sarah Donington stand ket would be a good
Vegas were quality in front of the Wild Apple Open Studio images. move for us.” To
buyers,” said show
meet the needs of the
While the current eco- new market, the company
manager Rob Gherman.
“Lots of orders were written nomic climate hung heavy created two new sizes that
over many people’s heads would be more conducive to
over the three days.”
during the show, attendance frameshop sales.
Greg Perkins of Larson- was unexpectedly robust on
Juhl noted, “While the at- the first day, with the second
Many exhibitors met with
tendance may have been and third winding down their key accounts, even if
down from last year, those slowly. Noting the positive some companies had scaled
that we have met with have energy of the show, John back a bit from previous
been the cream of the crop.” Chester of Wild Apple felt booth spaces and show exThe show is also the home that many were being realiscontinued on page 18
of The National Conference, tic, but maintaining a good
ART WORLD NEWS
H E R B E R T A R N OT ’ S OP E N
HOUSE DEB UTS WORK
FROM THE ESTATE OF
CHRISTIA N NESVA DB A
He r b e r t A r n o t
NEW YORK—H
In c . has been asked, as the
artist representative of Christian Nesvadba, to release the
last group of paintings created by this artist just before
his tragic death last October.
This collection, which is seen
as a “retrospective of Christian’s beautiful life as an artist
and his artistic accomplishments,” is available for viewing, by appointment, at the
Herbert Arnot Open House in
New York City which is currently taking place (end of
February through early
March). Among the paintings
are, at top, “Abstract in Fireworks,” 27 by 27 inches, and
“Bursting in Reds on Blue,” 35
by 35 inches. For an appointment and for free limo service
during Artexpo to the Open
House, call (212) 245-8287,
e-mail: arnotart@aol.com
or: www.arnotart.com. The
address is: 250 West 57th
Street, New York.
PAGE 18
WCAF ROUND UP
continued from page 16
penses. “In this economy,
you do have to prioritize,”
said Image Conscious’ John
Munnerlyn. “We did mull
over whether or not to do
the show at all. Once we had
decided to do it, we then felt
that taking a smaller booth
space and to be
more conservative
with the amount of
artwork we brought
would be a good
move for us. Those
changes helped us
immediately slash
our trade show cost.”
pleased. In the end, it’s
about getting the bodies into
the show and into our booth.
The mood has been more
positive than expected.” The
company’s booth drew
crowds with its Bentley’s
Wheel of Fortune where attendees could spin the
wheel and win up to $100.
Bentley featured new work
dying breed. The cost to participate is high, and the outcome is never guaranteed
so people have to weigh the
pros and cons of participating. Many will probably
choose to put that money
spent on trade shows into
other outlets, such as visiting customers one on one.”
Many feel that they
need to mix things up
a little to keep customers on their feet.
Keith Tomaszewsky
of S2 Art Group encouraged his customers during the
show to visit the company’s nearby atelier
Notable highlights
to see how S2’s fine
at the Image Conart lithographs are
scious booth were Raymond E. Granger of Joan Cawley Gallery made. Located on
posters by Aleah at the Bentley Publishing Group booth.
East
Charleston
Koury, Gregory Lang,
Boulevard in the cenLorraine Christie, Alan by various artists, including ter of the Las Vegas Art DisBlaustein, and black-and- 12 new images from Joan trict, the S2 Atelier is a
white photos of Barack Cawley Publishing, the com- 22,000-square-foot facility
Obama.
using Voirin presses origipany’s newest member.
nally used in Parisian ateliers
Lonnie Lemco of World
Exhibitors at the show, by artists such as Mucha
Art Group met with
and Toulouse-Lautrec.
many customers that
New at the S2 booth
were from the hospiwas work by M.
tality, healthcare, and
Kungl, Tom Everhart,
corporate markets.
and Patrick McDon“Those are three
nell, whose “To Do
major channels of
List: Stop and Smell
business for us
the Roses,” a fine art
these days as their
lithograph in an edimarkets have been
tion of 350, drew posstronger. It works
itive reactions from
out well because if
attendees.
one area begins to Heidi Knodle, owner of Cadre, San Francisco,
weaken, there are and Greg Perkins of Larson-Juhl after the class,
James Blakeway of
still the other two Creating Consumer Demand for Fine Framing. Blakeway Panoramas
channels to go to for
featured his collecsales.” The show marked sponsored by Picture Fram- tions of university arenas
the first appearance of the ing Magazine, did acknowl- and NASCAR images. “We
company as the newly edge the changing role of are trying to be proactive
named World Art Group, trade shows, and some feel and that’s why we began
from its previous Old World that they may become less doing the collegiate posters.
important in running a busi- It opens up a new market for
Prints.
ness. “Trade shows used to us with a built in audience. In
At the Bentley Publishing be great advertising for a this economy, the best thing
Group booth, Tony Barrett company and a good way to to do is to dive in with both
was pleased with the out- bring in new customers,” hands and feet,” Mr. Blakecome of the show. “Given says Top Art’s Scott Blish.
the current economy, we’re “Today though, it’s almost a
ART WORLD NEWS
ATL ar t 09 B RINGS
GA L L ERIES TOGETHER
ATL ar t 09, held
ATLANTA—A
January 22 to February 8,
throughout the city featured
events like gallery openings
as a three-week celebration
of visual arts in Atlanta benefiting The ATLart Foundation,
The Atlanta Ballet, and The
Georgian National Ballet.
Other events included museum exhibits and lectures.
Hosts, Th e A t l an t a Gal l er y
A s s o c i at i o n (AGA), created
ARThouse, an Italian
Baroque-style mansion referred to locally as “Pink
Palace” due to its original
stucco color and dogwood
trees that grow along the
entry drive, which was transformed into various showrooms for the 13 gallery
members of the AGA.
On display were paintings,
sculpture, photography, and
mixed media available for
sale. The mansion’s premises
were also transformed into
an outdoor sculpture garden
featuring the work of the
late American Master
Frederick Hart.
AGA, a non-profit professional association of Atlanta
art galleries, is dedicated to
promoting visual arts and increasing public awareness of
Atlanta as a major international art center and ensuring
its position as the cultural
capitol of the south. For more
details, telephone the AGA
at (404) 237-0370 or go to:
www.atlart.com.
PAGE 20
FOCUSING ON THE TOP 20%
turn become collectors.” At
Martin Lawrence Galleries,
with 12 locations nationwide, tracking all of their collectors is par for the course.
the artist go to the client’s
home, if the purchase has
warranted it. And this year we
are planning a client appreciation party—kind of an open
house during the holidays.
“Client lists are considered to be of the utmost
importance,” says Mr. Dannemann. “Each consultant
has their own unique style
and agenda, but most contact clients on a regular
basis throughout the
month
to
provide
them with
advance notice of new
releases,
rare art that
has become
available,
and special
exhibits.”
“We are going to have
some local artisans set up in
the store with gift items for
sale and, of course, food,
but this is not really meant to
be a money-making event. It
is simply a ‘thank you’ to our
be an incentive to come in
and try us. We invited them
to come meet the staff, tour
our showroom, learn about
our artists, and get to know
the gallery. The response
has been very nice, and we
have earned customers from
it.”
Ms. Smith and her staff
also work hard to come
up with personal and
thoughtful ideas when it
comes to gift
giving for repeat buyers.
“We recently
had a very
good
customer participate in a local
cancer charity walk. As a
gift to her, we
made a significant donation to the
Top tier
charity in her
art buyers
name. People
value being The Art Shop Inc., located in Greensboro, NC, has been in
appreciate
part of an business for 110 years, having opened its doors in 1899.
the personal
exclusive
nature of the
group, and galleries know clients for their business. gifts. If a stamp is released
that customers appreciate The payoff will come later.”
honoring a certain artist and
personal gifts, private evewe know one of our collecnts, and special offers.
At Art Expressions Gallery tors is a fan, we will send a
in San Diego, Patti Smith sheet of the stamps to them
“Our top clients are in- makes an effort to find cus- with a personal note. And I
vited to attend private ‘Meet tomers that will come back always send a children’s
the Artist’ teas or dinners,” time and time again. “We try book if a collector becomes
Mr. Dannemann continues. to pinpoint long-term or re- a mother or a grand“Personal information is peat clients,” she says, “and mother. For us, it’s not really
kept on file and consultants you can never guess. We let about how much they
may send birthday cards every single person that en- have spent with us, but that
and gifts to clients and their ters our gallery know that they have become repeat
family members for special customer service is very im- customers.”
occasions and as a ‘thank portant to us.
you’ for purchases.”
Ms. Smith has also in
“One recent initiative was vited some of her best colLenny Dolin of The Art to send out gift certificates lectors to be her guest at
Shop in Greensboro, NC, to people that had come to various community events
provides social events for the gallery, but never bought that she often attends, such
his best customers. “We in- from us. The certificates as holiday celebrations and
vite our special clients to were for a certain dollar fundraisers.
have dinner with the artist,” amount, good towards cuscontinued on page 22
he says. “We’ve even had tom framing. It was meant to
ART WORLD NEWS
Crown Thorn Publishing
Today's Top Artist
Would you like to carry THREE of the
top selling artists in the country?
Christopher M.
Asencio
Michael Flohr
Come to our sales training seminar to find out how your gallery
can benefit from the success of these top artists!
Send your staff to learn our proven systematic approach to selling fine art!
East Coast Training Atlanta March 23, 2009
West Coast Training San Diego March 31, 2009
We are offering this sales training FREE (A $800 value per person) to our current
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DAVID O’ K EEFE STUDIOS
L A UNCHES PROGRA M TO
H E L P GA L L E R I E S
Dav i d O’ K eef e
TAMPA, FL—D
St u d i o s In c . has launched
the L.E.A.P.P.$. Program for
galleries and frameshops in
an effort to help increase the
frequency of purchases made
by their customers with a selection of items by the artist
that range in multiple price
points.
The program, which stands
for Limited Editions, Apparel,
Puzzles, Paintings, Sculpture
features items such as a giclée on canvas of “The Godfather,” a giclée on canvas of
“Lucy,” a 12-pack of designer
Godfather cotton T-shirts, and
two six packs of collectable
jigsaw puzzles depicting former presidents Bill Clinton
and George W. Bush.
The program also offers retailers the opportunity to take,
on consignment, the choice of
one of four images depicting
either Aretha Franklin, the ’65
Beatles, the ’69 Beatles, or
Bruce Springsteen, shown
above. The latter giclée is
in an edition of 195, measuring 36 by 36 inches, retailing
for $1,095. Also included
in the program are promotional and display
materials.
For further information on
the artist’s artwork or the
L.E.A.P.P.$. Program, telephone (813) 254-5056 or go
to: www.davidokeefe.com.
PAGE 22
TOP 20% OF CLIENTS
tomers, which is very laborintensive.
Leigh Fogle of Fogle Fine
Art & Accessories in Jacksonville, FL, says that when
it comes to identifying who
that top tier customer is, it
takes a very attentive gallery
staff.
Jaime Dowell of Studio 7
Fine Arts, nestled in the
heart of downtown Pleasanton, CA, says that the loyalty
of local collectors has kept
her business going through
the years. “We have a very
loyal clientele,” she says.
“What keeps them coming
back is not that we target
them per se, but that we
offer a diverse range of art
at a vast range of price
points. That actually allowed
“People think that the
best customers are the ones
that are at all the show
openings and are always
talking about their purchases, but often it is those
that quietly
come in during the week
and buy the
most expensive piece
discreetly
that are our
biggest customers.”
we feel that it is more important than ever to make sure
that they are treated like
gold. We want their devotion
to be earned. We have
collectors that go ‘art
searching.’
They may find something
that they like online, in magazines, or in other galleries,
and then they will come back
to us and ask if we can get it
for them.”
One way to identify exactly who the top buyers are
is to create a profile for each customer that includes
information easily
accessed by all
sales, marketing,
customer service,
and
accounting
staff. The profile
helps to personalize
the sales strategy,
At White
marketing, and relaS p a c e
tionship building
Gallery in
process. It never
New Haven,
hurts to find out
CT, Denise
more about a cusParri spoke
tomer’s life, not just
of creating Studio 7 Fine Arts in Pleasanton, CA, features a diverse their art buying
an environ- array of artwork including paintings, limited editions,
habits.
ment that sculpture, hand-blown glass, and custom framing.
makes peoBasic informaple feel comfortable enough us to make more sales last tion collected for the datato return, even if it is just to year than we had the previ- base includes name, addconnect with the art. “Cus- ous year.”
ress, telephone numbers, etomers tend to come back
mail addresses, names of
to us because we are like a
Another boost to sales at family members, and place
rejuvenation for them. Art is Studio 7 is an expansion that of employment and title.
so connected with the soul took the storefront from a While it may seem obvious
and when people take the side street located off Main in this Internet-driven world
time to stop by the gallery Street to actually being on that e-mail is a cost-effective
on their lunch break, it be- Main Street. “For years we and immediate way of correcomes like a mini-retreat for were the best kept secret in sponding with customers,
them. It results in them re- Pleasanton and now we’re it is still very important to
turning to us for new art, right on the main drag. Walk- get the customer’s permisnew artists, and friendly con- ins are something very new sion to contact them in that
versation. We actually get to for us.”
fashion.
know our clients as friends.”
Before the expansion, it
Another benefit to e-mail
The investment that all was the faithful clientele who is the ability to immediately
businesses make in keeping kept the sales coming in. inform customers of gallery
existing collectors smiling Today, it’s a mixture of old activities, press coverage,
can be less expensive than and new. “Since people
the cost of finding new cus- have been really loyal to us,
ART WORLD NEWS
A UDIO SA L ES TRA INING
CD OFFER FROM TODD
B I N GH A M F I N E A R T
VISTA, CA—In the spirit of
supporting retailers during a
season when our industry is
struggling, Ar t Wo r l d New s
and To d d Bi n g h am Fi n e A r t
want to help.
When times are trying, art
sellers should not abdicate
the basic precepts of selling.
The audio training seminar
sets offered by Todd Bingham
Fine Art are a case in point.
The sales training books written and published by Todd
Bingham in association with
Art World News, offer fundamental and advanced sales
techniques for art galleries.
Five of Mr. Bingham’s bestselling books, unabridged and
read by the author, are available on CD at a special price.
Each title contains three
audio CDs that comprise up
to three hours of training. This
13-hour comprehensive
course on the craft of selling
serves as a way to conduct
sales training sessions with
staff, or review lessons in a
car or office. And for a limited
time, Todd Bingham Fine Art
is offering AWN readers this
special offer:
• Order the Manual for Art
Sales at its regular retail price
($49.95) and receive any
other audio set at no charge,
or order the complete set of
four titles at 50% off and receive the fifth set, Hiring and
Training Art Sales People at
no charge. A $100 savings.
We’ll even pay shipping and
handling (First class shipping
included within the U.S. For
priority add $5. International
is also available.)
Order online at: www.todd
binghamfineart.com, or by
calling Mo at (800) 697-8935.
(Mention this AWN offer
when ordering.)
PAGE 24
TOP 20% OF CLIENTS
and honors, all of which
helps to build the relationship with collectors and
raise the status of the
gallery in their eyes. Even
when it comes to e-mailing
customers that have visited
the gallery only once, the
contact will help keep the
gallery in their realm, so
if they are looking to buy
art again, the business will
be in the forefront of their
mind.
“E-mail has become vital
to our growth,” Mr. Dolin
says. “Being in a non-tourist
area as we are, we don’t
have the luxury of a lot of
walk-in traffic. We do have
an e-mail database with over
5,000 names in it and it is
broken down into what
artists people are interested
in. Our ‘open rate’ on these
specific artist-related e-mails
is much higher than a
generic-type newsletter that
might cover several different
topics.”
At Studio 7, Ms. Dowell
can’t imagine not having email as part of her business.
“It’s absolutely crucial. We
do a lot of back and forth
with customers, answering
questions for them on sizes,
prices, and sending them
pictures. They also like being
in the loop as far as gallery
events and new arrivals.
The other advantage is that
you’re not calling them on
their cell phones and bothering them. This way they can
read the e-mail and respond
when it’s convenient for
them.”
Obviously, a record of
sales is part of any business’
accounting, but including
that information in each customer’s profile helps to track
the sales. Data such as an-
nual amount spent, what
services the customer requested, special offers that
they acted on, events that
they attended, and what
time of year they made
the most purchases, becomes invaluable to the
gallery. This information will
help to market to them at
the right time, as well as presenting them with the right
artwork.
Upkeep of the database is
critical. Staff must get into
the habit of consistently updating the information and
use each interaction as a
way to learn a little more
about the person, while also
verifying existing particulars.
It allows staff to focus on
key customers.
“It is always important to
take note of what a client
sees in a piece of art,” Mr.
Dannemann says. “Being a
good listener is one of the
biggest rules of sales.”
Six or more interactions
should provide a full profile
of the client. A salesperson
armed with this data will
have the advantage in a
business where personal
connections are not just
between the artwork and
the art buyer, but also between the buyer and the
gallery.
Ms. Dowell feels that her
collectors like the non-competitive atmosphere in her
gallery due to a “shared”
commission policy among
sales staff.
“I think that it makes for a
more comfortable and relaxed situation for the customer because this way they
each get the same close,
personal attention, rather
than everyone pouncing on
the big spenders. The staff
all work together and it’s a
friendly team environment.
There is no competition and
no battles for sales.”
An added benefit to using
profiles is that they are useful in analyzing which events,
services, and marketing
strategies bring in the best
results, as well as which attracted existing and which
attracted new customers.
Mr. Dolin adds, “It does
cost more to develop new
clients than to get more
sales from existing ones, but
we are always striving to increase our customer base.
You lose 20% of your clients
every year due to relocation,
etc., and you have to be able
to replace those sales.”
For Ms. Fogle, her primary goal and that of her
staff is to develop great relationships with people, and
then let the economics fall
into place. “We are more
likely to acquire new customers through the successful relationships that we
have with existing clients,
than we are running advertisements or trying to develop a name on a lead
sheet into a customer.
Making friends through
friends is easier, more equitable, and more personally
rewarding.”
Mr. Dolin agrees. “We
want our sales staff to be
empathetic,” he concludes.
“We try to listen to customers and find out exactly
what they are looking for. If
a salesperson truly cares
about finding the right piece
for a client, and not just
about making a sale, that
one-time customer will become a repeat art buyer.”
Article is by Koleen Kaffan,
Managing Editor of Art
World News.
ART WORLD NEWS
Lucy
Limited Edition Giclee On Canvas
48 x 36
Edition of 25
32 x 24
Edition of 75
16 x 12
Edition of 250
Order Today
Limited Editions • Apparel • Puzzles • Paintings • $culptures
The LEAPP$ program is an outside-ofthe-box approach that dramatically
increases the frequency of purchases
made by your gallery patrons. Receive
unique art with a fresh look & appeal,
promotional & display materials, and a
selection of David O’Keefe Studios’
items that range in price points.
Effectively balance today’s economy
by giving your patrons multiple buying
opportunities at a variety of price points.
David O’Keefe Studios, Inc. • Tampa, FL • 813.254.5056
www.davidokeefe.com
MA X MOUL DING A PPOINTS
S C OT T L A J E U N E
VP OF SA L ES
Max
LOS ANGELES—M
Mo u l d i n g has announced
the appointment of Sc o t t
L aJ eu n e as Vice President of
Sales. An industry veteran, he
has spent over 30 years in
the custom framing business
holding various management
positions. Mr. LaJeune will be
responsible for all of Max
Moulding’s product sales, as
well as the company’s sales
force.
He can be reached at Max
Moulding’s Atlanta office. The
phone number is (888) 8836055 or e-mail him at:
scott@maxmoulding.com.
FRA MERICA’ S A NNUA L
FOOD DRIVE B ENEFITS
L OCA L CHA RITY
YAPHANK, NY—
Fr am er i c a’s ninth annual
food drive built upon prior
successes to this year raise
funds sufficient to purchase
bulk quantities of food estimated to benefit more than
1,000 people.
Each holiday season
Framerica employees contribute food and money, with
the final tally doubled by the
company. John Occhiogrosso,
Framerica’s trade show
coordinator, managed the
effort again this year.
All monies raised were used
to purchase bulk quantities of
food which were then personally delivered by Framerica’s
staff. To reach the company,
visit: www.framerica.com.
PAGE 26
WCAF ROUND UP
way said. “It is unrealistic to
think that you’re going to go
to a trade show and spend
all your time writing up new
orders, but this show has
definitely exceeded our expectations.”
the show this year. Also, it’s
always good to touch base
with our customers and
show them that we have
plenty of new products.” Fotiou also let attendees know
about their new Los Angeles
location, opening in the
Spring. Big at the company’s
booth were frames featuring
rust colors.
vative expectations, and the
show has exceeded them.”
New items included mouldings made of recycled
BonanzaWood.
Stuart Cohen of Max
Moulding noted that big sellers for the company were
discounted pieces and closeouts, along with new lines inFirst time exhibitor
cluding Le Provence,
Scorpio Posters Inc.
Patine Rouge, LATTA,
came to this year’s
Hampton Classics,
show at the recomSan Marco, and Siena.
mendation of their
“It’s important to keep
clients. “Some of
everyone motivated.
our customers told
Now is the time to reus that this was a
vamp your frameshop
good show for us
walls, clean up your into do, so we thought
ventory, and keep
we’d
take
the
staff and customers
chance,” says the
excited.”
company’s
Brian Pictured at the Applejack Art Partners booth
Edmiston.
New are, from left, Denise Mekita, Jim Giller, Lisa
A big draw at the
prospects were met, Henke, and Alain Pelletier during the show.
Larson-Juhl booth was
as well some of their
their Biltmore CollecWest Coast customers.
At Framerica’s booth, Mr. tion featuring moulding deRosner believes that in order signed to resemble that of
From the U.K., Visoni Ltd. to get customers excited the architecture and furnishof Hothfield, Kent, displayed about selling in their own ings found in the famous
colorful, bold, retro images frameshops, exhibitors need Asheville, NC, home. Also
including
posters
on display were Arfrom the ’50s and
taissance images cre’60s for British Airated from the Biltmore
ways. “Part of our
Collection. “We have
appearance at this
been pleasantly surshow has been to
prised by the optioffer customers free
mism of the people
shipping,” said Eddie
that we have met
C. Hemmings. “That
with,” said Larsonhas been very apJuhl’s Mr. Perkins.
pealing since we are
“There has been an
based in England,
obvious cutback in
customers can make Christy Schoonover, sales manager for
spending, but people
a purchase and not National Geographic Maps, stands beside
are
still
looking
have to worry about maps sized specifically for framers.
for new products.
any overseas shipThey’re just being
ping costs.”
to be one step ahead with more careful.”
the products and services
On the framing side, at- being offered. “What we’re
Decor Moulding, which
tendees were looking for doing differently this year, is had launched its revamped
new trends, colors, and de- that we’re doing more,” Mr. website (www.decormoulding
sign ideas that they could Rosner said. “We’re intro- .com) recently, advertised it
take home to keep their ducing more cutting-edge throughout their booth. Omeframeshops evolving. “We mouldings. We brought 115 ga Moulding debuted the Meplaced a lot of sample or- new items to the show. I tropolis, Chloe, Panache, Senders,” said Tara Crichton of think that sends a very good timents, and Sorbet lines, the
Fotiou Frames. “That has message to customers. We
made it worth it for us to do came here with very conserART WORLD NEWS
‘EXPERIENCE THE VISION’
WITH MASTERPIECE
Masterpiece Publishing is
inviting select galleries to
“Experience the Vision”
ArtMP2009, a learning and
inspirational event to be held
April 27–28 at its Irvine, CA,
headquarters and at its fine
art showroom in Laguna
Beach.
into the world of Masterpiece Publishing and to show
you that these times do not
have to be as tough as they
seem.” Mr. Slavin says that
artMP2009 promises to be
“a dynamic event rich with
new art, sound business
insights, inspirational heroic
installations, presentations,
fine dining, exceptional purchase opportunities, and
more.”
At the same time, Masterpiece is holding a contest
for galleries who are not
existing clients to win a free
trip to the event including
The presentations in the
airfare and four days and artMP2009 program, given
three nights at the luxurious by guest speakers who are
St. Regis Hotel overlooking all on the Board of Directors
the ocean at Laguna Beach. of Masterpiece Publishing,
Those interested in entering will address business and
the contest can fill out and marketing techniques.
submit the entry form on
this page, along with photoSays Daniel Winn, CEO
graphs of the
of Masinterior of the
terpiece
What you do to set P u b l i s h gallery, or go
online to the
“We
yourself apart from ing,
c o m p a n y ’s
will
be
the competition,
website:
talking
www.master
about the
especially in
piecepublish
economic
today’s challenging c l i m a t e
ing.com.
and what
times, is what
In addition
we can
draws people into
to presenting
do in the
your gallery.
the artwork
environof Masterment that
piece Pubis
‘outlishing’s artists, the focus of side the box.’” All of MasterartMP2009 will be on helping piece’s artists will be in
galleries to do better busi- attendance to meet with
ness in this harsh economic gallery owners, directors,
environment.
and staff, and to talk about
their artwork. Artists repre“What you do to set your- sented by the company inself apart from the competi- clude Arian, Boban, Darida,
tion, especially in today’s Desjardins, Garcia, Reines
challenging times, is what Renzo, Tuan, M.L. Snowden,
draws people into your Tarnowski, and C. Torres.
gallery,” says Randy Slavin,
CFO of Masterpiece PublishFor further information,
ing. The company is hosting visit the company’s website
artMP2009 in support of its located at: www.masterpiece
galleries, as well as its art- publishing.com or telephone
ists, to bring you (the gallery) (800) 795-9278.
ART WORLD NEWS
PAGE 277
L A RSON-J UHL RECEIVES
TWO CHA IN-OF-CUSTODY
ENVIRONMENTA L
CERTIFICATIONS
WCAF ROUND UP
latter featuring soft colors
such as pistachio, blue, rose,
peach, and coconut.
Crescent’s booth featured
its new Moorman Sheer Silk
Fabric Matboards available
in 16 new colors for size
32 by 40 inches and
eight new colors for
40 by 60 inches. The
line uses European
fabrics.
NORCROSS, GA—LL ar s o n J u h l is launching the company’s first moulding and
matboard products that
have been awarded chain-ofcustody certification by two
respected worldwide organizations. These certification
organizations are the PEFC
(Programme for the Endorsement of Forest Certification)
and FSC (Forest Stewardship
Council). The B i l t m o r e
Fr am e Co l l ec t i o n is PEFC
certified and Th e A r t i q u e
B i l t m o r e Co l l ec t i o n of solid
color core matboards is FSC
certified.
“Part of Larson-Juhl’s mission
statement has always been
to improve the world we live
in, and I’m proud to say
Larson-Juhl has a long
history of being environmentally responsible,” says
Steve McKenzie, president
and CEO. “We now, however,
realize that being green is
only part of the story. In
addition to the environment,
when we think of our world’s
resources, people, and
financial resources are
also very important.” Both
Larson-Juhl’s Lira and
Archobalegno manufacturing
facilities have received
PEFC status. In addition,
all of its distribution centers
are now FSC certified.
For more information, visit:
www.larsonjuhl.com.
PAGE 30
were doing well, even with
the current economic situation. “I had a customer say
to me, ‘We’re doing really
well,’ as though it was almost a guilty secret. I think
that retailers’ attitudes have
become too dependent on
what they hear in the news.”
SpecialtySoft featured an
offer for a free entry level
what you have learned.”
After eight years attending
the show, Ms. Eller now
comes mostly to buy new
moulding and to take classes on business and framing design, since she has
most of the equipment that
her business needs.
Attendee Glen Baillie,
owner of Baillie’s Picture Framing in Grand
Bend, Ontario, hasn’t
been to a trade show
in seven years, but
felt that since the
At the Nielsen
Canadian economy
Bainbridge
booth,
hasn’t been affected
The ECO Care earth
the way the U.S.’s
friendly frames were
has, he may be able
on display, as was
to find some barthe collection of
gains. Mr. Baillie didMartha
Stewart Pictured at the World Art Group’s booth is
n’t participate in any
Framed Photography vice president of sales Lonnie Lemco.
classes due to his
featuring giclées of
schedule, but did
photographs
taken
by software as a show special. come to the show looking for
Martha Stewart of her fa- Lifesaver Software’s booth new equipment, moulding
vorite places in her home, featured information on new designs, and color trends. “I
garden, and travels. Ms. website templates for a do still think that it is imporStewart also chose the minimal fee and $20 mainte- tant as a framer to come to
hand-finished wood frames nance.
this show and see what is
and mats.
out there and what is
happening in the inAt the Tru Vue
dustry.”
booth, Doug Simon
noted that many atAlso featured durtendees were at the
ing the show was a
show looking for inProduction Pavilion
formation and industhat consisted of intry news. “The show
dustry experts and
went really well for us
manufacturers demoin that we met with a
nstrating software,
lot of our existing
equipment, and techcustomers and some Educator Brian Wolf gives a demonstration
nology for the picture
new. All of them have of Wizard International’s Integrated Framer IF framing industry. Prebeen really positive.” Visualization and Retail Management software. senters of the pavilTru Vue showcased
ion were PFM Prodthe advantages of their 1, 2,
For show attendee Betty uction, Art Materials Service,
3 Museum Glass point-of- Eller, owner of Park Avenue Beale Ashe, Framerica, Gunsale retail demonstration Gallery & Frame Shop in nar International, Frameware,
system, as well as the Op- Cañon City, CO, the smaller SpecialtySoft, Ultramire, and
tium Museum Acrylic and size of the show made it Valiani-North America.
Museum Glass.
more manageable for her to
take it all in. “It can be very
The 2010 West Coast Art
In its tenth year of exhibit- overwhelming to visit each and Frame Show is slated
ing at the West Coast Art booth and to learn all about for January 25 to 27 at the
and Frame Show, Special- the new products, trends, Las Vegas Hilton, with The
tySoft’s Jeannette King said and techniques. It’s impor- National Conference beginthat some of her customers tant to be able to take home ning January 24.
ART WORLD NEWS
Things are tough . .. but we
need to continue to do the
things that work...creating a
compelling sales presentation
and closing that presentation is
essential — in good times and
bad.
www.toddbinghamfineart.com \ 800 697 8935
Books written exclusively for the Art Gallery
• A Manual For Art Sales
Fundamental Sales Methodologies for Selling Art
in Any Context
• Increasing Your Art & Framing Sales
• The Ten Minute Sales Trainer
36 Death-Defying Sales Training Articles
• The Ten Minute Sales Trainer 2
26 Life-Giving Sales Training Articles
© 2009 Todd Bingham Fine Art Vista, CA 92084
Sales Management, Marketing & Sales Promotion for the Art Gallery
• Painting the Picture
Creating the Compelling Art Sales Presentation
• THE YES TRAIN
mmIndustrial Strength Techniques for Closing
the Sale
This, as well as our other books & CDs on art gallery sales training, is produced in association with
FRA MERICA UNVEIL S
HA MMERED B RONZE
Vivian’s Voice
Artistic Reading
Fr am er i c a’s
YAPHANK, NY—F
newest offering, Ham m er ed
B r o n ze, featuring an old
world beaten bronze finish is
a first for the company and
also an exclusive. Manufactured in Framerica’s EPP
Downstream certified facility,
the moulding is available in
various profiles ranging to 4
inches. Call (800) 372-6422,
www.framerica.com.
STUDIO MOUL DING
INTRODUCES GRA NO
St u d i o
CARSON, CA—S
Mo u l d i n g introduces Gr an o,
a faux walnut grain finish
moulding featuring a matte
black lip and back edge.
Available in five widths, including a shadowbox with a
rabbet depth of 2 7/8 inches,
Grano is designed for sports
memorabilia and object framing. Call (800) 262-4174,
(310) 835-2323 or visit:
www.studiomoulding.com.
PAGE 32
Stories, fiction or non-fiction
which include the lives of
artists or of
the museum
world
in
general, are
my favorite
reads. Many
of these are
not the great
novels of all
time but are
quite enjoyable from my
point of view. Here are a few
of my favorites:
The Painted Word by
Thomas Wolf; this a “must
read” for all personnel in the
gallery that carries modern
art. As an art dealer you will
enjoy Recollections of a Picture Dealer by Ambroise
Vollard. The recollections
are of his dealings in the
Parisian art scene while
he was acquiring art and
dealing with Manet, Cezanne, Degas, Renoir, and
Gauguin. Some of the sections meander but I scan
through the pages and pick
up on a topic or person. You
will find stories very similar
to what art dealers do today.
Brunelleschi’s Dome by
Ross King. Filippo Brunelleschi’s design for the dome
of the cathedral of Santa
Maria del Fiore in Florence
remains one of the greatest
architectural achievements.
The story starts in 1420
when Brunelleschi won a
competition over his rival
Lorenzo Ghiberti to design
the cupola. If you have
been to the Domo in Florence you will enjoy the details and stories of daily life
during the building of the
cathedral which was completed in the year 1436.
In the category of “half
history, half fiction” you
can’t beat Girl with a Pearl
Earring by Tracy Chevalier.
The book is much more detailed than the movie. There
is a similar tale about the
Cassatt family in Paris by
Harriet Scott Chessman,
Lydia Cassatt Reading the
Morning Paper. I’ve got
Madonnas of Leningrad by
Debra Dean in the “to-beread” stack.
My current favorites are
letters to or from artists.
Lovingly Georgia is the complete correspondence of
Georgia O’Keeffe and her
friend Anita Pollitzer with
nearly 200 letters, as well as
sketches between 1915 and
1968. It really brings her art
to life. My other favorite is
or non-fiction will net you
hundreds of books. Happy
reading!
The Value of Art
Recently I was asked to
judge a high school student
art show. I was stunned to
see that several mediums
were not represented in the
show. The entries consisted
of pencil and charcoal drawings, watercolor paintings,
computer-aided drawings,
photography, and ceramics.
No serigraphs, no block
printing or oil or acrylic paintings, because failed school
levies and general budget
cuts have taken their toll on
art programs in schools.
According to the teachers, the lack of supplies and
therefore the
lack of inIf you are looking for a
struction is a
result
of
‘cause’ to tie to your
many years
business, consider your
of
failed
local school system.
school levies.
If the budget
Encouraging the underwas cut 10
standing of art is an
years
ago
and
the
art
investment in the future
department
of our industry.
continued to
function without
losing
Letters to Lucien by Camille any students, there is no
Pissarro. Lucien is his son awareness that something
and he writes to him weekly. was lost, and little chance
The letters include wonder- that new money will be alloful stories of Pissarro meet- cated for the arts. In recent
ing Renoir and his family on years some levies have
a train. Comments about been passed but art departcolors and what he liked to ments are not receiving
use for different areas of a enough funds to revive the
painting. The letters take full curriculum, which now inplace in the 1880s. Both of cludes regular updating of
these books are out of print computers.
but still available through
If you are looking for a
used book sellers.
Any search of art fiction
ART WORLD NEWS
BRANDING
ARTAISSANCE DEBUTS BILTMORE PRINTS
by Sarah Seamark
Rich imagery from the library and archives of Biltmore House, the French
Renaissance-inspired
chateau near Asheville, NC,
is being made available by
Artaissance, publishing division of Larson-Juhl. The Biltmore Collection is comprised of over 270 exclusive
images
straight
from
George Washington Vanderbilt’s vast library.
Commissioned by Vanderbilt, third son of family
founders Cornelius Vanderbilt and Sophia Johnson,
and opened on Christmas
Eve in 1895, Biltmore House
boasts more than 250 rooms
with four acres of floor space
filled with priceless collections of furnishings, artwork,
books, and more.
As an avid reader and ardent book collector, Vanderbilt began to amass the
volumes for his own library
at the age of fourteen. That
private library eventually
grew to 23,000 volumes,
many of them rare and limited editions, devoted to a
variety of subjects including
art, architecture, furniture,
landscapes, and travel. And
it is on these topics that Artaissance is focusing.
Steve McKenzie, president and CEO of LarsonJuhl and Artaissance, has
personally made 12 trips
over the past 18 months to
PAGE 34
Biltmore to oversee the creation of the Biltmore Collection that is made possible
through a licensing agreement with Biltmore.
tion of fine frames for today’s
homes. The art and framing
collections are a part of the
“Biltmore For Your Home
Collection.”
Larson-Juhl initially developed a relationship with Biltmore for the purpose of
Branding
It is anticipated that the
relationship
with
Biltmore
will
bring many
new visitors
to the Artaissance
website
( w w w. a r t
thatfits.com)
which will in
turn bring
customers
to brick-andmortar custom frameshops who
are participating in the
Artaissance
program.
Artaissance was
“The Farewell,” a reproduction of an antique founded to
further adprint marries well with modern furniture
vance the
when dramatically enlarged to 40 by 67
relationship
inches. The retail price is $756 in this size.
between
creating the Biltmore Collec- framers, artists, and clients.
tion of mouldings in six pro- Customers can browse the
files. Inspired by the tradition, imagery selected from the
elegance, and grandeur of Biltmore library on the interBiltmore, the newly released active online catalogue, and
moulding collection fuses the select size specifications
classic beauty of Biltmore’s and substrates. When they
architecture and its magnifi- have chosen an image to
cent treasures into a collec- purchase, they then have
the option to work with local
framers to customize their
selections with fine frames.
These select custom framers
can be found on the Artaissance website, as well as on
the Biltmore website, (www.
biltmore.com) under the Biltmore For Your Home Collection as of early March.
More than one million
people visited Biltmore last
year—and over four million
visited the website. The historic home’s acclaim as one
of the most visited historic
sites in the country means
that many people are likely
to want to acquire “a piece
of Biltmore” in the form of
artwork and framing, observes Mr. McKenzie.
Lynn Fey Duncan, Larson-Juhl’s vice president of
corporate identity, adds,
“The brand awareness of
Larson-Juhl and of Biltmore
becomes more powerful
because you are leveraging
the strength of both
brands.”
To launch the Biltmore
Collection of art and framing
to the public, Artaissance
hosted a consumer press
day in New York City. The
event was attended by a
number of leading publications including The New
York Times, Architectural
Digest, Elle Decor, House
Beautiful, Cookie, and more.
ART WO
ORLD NEWS
BRANDING
ARTAISSANCE
similar culture and values
as Larson-Juhl—the companies are run in the same
way.” Biltmore, in fact, is the
largest home in the country
that is still owned by the
family. It is a symbiotic rela-
In addition, the LarsonJuhl/Artaissance team is
taking advantage of the interest in Web communities
to introduce
select blogs
to the art
and framing
collections.
Says
Mr.
McKenzie,
“We have
started
leveraging
the electronic world and
pitched to
select blogs
in order to
reach consumers in
the way that
they want.”
About a year
ago the company began
t r a c k i n g Imagery, such as the series of Hepplewhite
blogs that chairs and sofas, have been repurposed and
could act as placed on contemporary backgrounds that
“spokespeo- correspond to today’s color trends.
ple” on the
Web for its products. “All of tionship between the comus in the industry want to find panies and one that Mr.
that voice that reaches the McKenzie sees as long
consumer and tell them of term. “We are talking about
the power of art and framing what is to come in terms of
to enrich their lives,” he says. art and moulding.”
Mr. McKenzie explains
the connection between
Biltmore and Larson-Juhl’s
Artaissance came about
through a mutual introduction related to the moulding
collection. “That brought us
together. And once I got up
there I found they have a
PAGE 36
Returning to his explanation of how Artaissance’s
Biltmore Collection originated, Mr. McKenzie admits
that it was prompted by his
love of art books.“You can’t
put 10,000 books in front of
me without my getting excited. I kept thinking what I
would not give to
know what was in the
books—and as I
looked at the titles
I realized there was
a lot of potential (for
an art program).”
In total, there are
23,000 volumes because there are another 13,000 in the
archives.
Biltmore invited
the
Larson-Juhl/
Artaissance team to An entire alphabet has been crebring to the house ated based on the ornate first letter
their sophisticated of every paragraph used in old
camera that has the English and Italian volumes.
capacity to capture
120 megs of information for
Landscape design, archieach image. “They let us tecture, furniture, portraits,
set up camp in Vanderbilt’s animals, and typography are
office,” Mr. McKenzie re- all represented in this new
calls. Working from the vol- design resource that ranges
umes in the archives, an from a tour of celebrated
archivist would turn the English manors and their
pages
as
the
team
selected the
images for
reproduction. When
a specific
image was
selected, a
s e c o n d
archivist
would hold
up the book
for the team
to shoot the Among the architectural renderings reproimage. In all, duced as prints is this English Tudor home.
some
80
images were captured for formal gardens to plates
a total introduction to the representing the detail in
market of over 270 prints the work of furniture deand photographs—many of signer George Hepplewhite.
them never viewed by the
public before.
ART WO
ORLD NEWS
BRANDING
ARTAISSANCE
His shieldback chairs, so
representative of elegant late
18th century design, were
carved with ornate interlocking patterning with such neoclassical motifs as drapery,
feathers, rosettes, and flowers. Elsewhere in the collection are to be found equestrian scenes, garden statuary, religious iconography,
and musical instruments.
While many of the images
are brought directly to the
public as they are seen in
the original volumes, others
can be custom sized and
are colored for a more contemporary sensibility. Imagery can read as both
authentic historical documents and as more modern
expressions. An oversized
illustration of a formal English garden, for example,
rendered in an unexpected
palette brings the antique
image into present times. Indeed, the Biltmore Collection for Artaissance reflects
not only the splendor of a
near immeasurable design
resource, but the intellect,
curiosity, and passion with
which it was collected.
The Artaissance collection features a number of
series including a complete
Biltmore alphabet, a series
of contemporary elements
re-colored to work with
today’s modern decor and,
of course, classic pieces
such as architectural drawings, portraits, furniture, and
PAGE 38
landscapes. “The Gilded
Age offers so much inspiration for moulding and art,”
notes Mr. McKenzie. The
Artaissance team’s addition
of a contemporary twist
to some of the images
brings another dimension.
For instance, “Romeo and
Juliet,” when blown up to
84 inches tall, is very pow-
This creative work is
done by Artaissance’s staff
with digital experts from Savannah College of Art and
Design. It is this team that
has re-purposed the imagery, such as the series of
Hepplewhite chairs and
sofas that are placed on
contemporary backgrounds
of blue, chocolate, gray, and
so on, corresponding
to today’s
color trends.
“We have
let our designers express popular trends
with color
while
not
compromising the integrity
of
the etching
palette,”
At the New York consumer press confersays
Mr.
ence for the launch of Larson-Juhl and
Artaissance’s Biltmore Collection are Steve McKenzie of
the modernMcKenzie, CEO and president, and Paula
ization
of
Jackson, product design manager.
something
erful “and goes well with that is founded in a hand
modern furniture.”
technique.
Thus antique images can
become very modern—
something the Artaissance
team has learned is popular
with Gen Y. Through its art
offering from the New York
Botanical Garden Library, Artaissance found that the
young consumer is very interested in purchasing art for
their spaces that responds
to modernization of images
from antiquity—re-purposing
them with color and details.
Based on the ornate first
letter of every paragraph in
old English and Italian volumes, the team has created
an entire alphabet. No doubt
a framed monogram would
make a lovely wedding present, notes Mr. McKenzie.
Other of the imagery includes floor plans of English
Tudor homes and architectural renderings.
The concept for Biltmore
began in the 1880s at the
height of the Gilded Age
when George Vanderbilt
began to make regular visits
to the Asheville area. He
loved the scenery and climate so much that he decided to create his own
summer estate in the area,
just as his older brothers
and sisters had built opulent
summer houses in places
such as Newport, RI, and
Hyde Park, NY. His idea
was to replicate working European estates.
Richard Morris Hunt, who
had previously designed
houses for Vanderbilt family
members, was commissioned to design the house
similar to the chateaux of the
Loire Valley. Because he
wanted the estate be selfsupporting, Vanderbilt set up
scientific forestry programs,
poultry farms, hog farms,
and a dairy, as well as a village and a church.
Famous guests to the
estate have included author
Edith Wharton, novelist
Henry James, presidents
McKinley, Wilson, and
Nixon, and Charles, Prince
of Wales. In 1956 the house
was permanently opened
to the public as a house
museum.
Today, the estate covers
approximately 8,000 acres
and is owned by The Biltmore Company which is
controlled by Vanderbilt’s
grandson, William A.V. Cecil.
ART WO
ORLD NEWS
CALENDAR
February 13–15: The National Black Fine Art Show,
7W New York at 7 West
34th St. & 5th Ave., New
York City. E-mail: info@black
fineartshow.com or visit:
www.blackfineartshow.com.
February 13–15: Southeastern Wildlife Exposition,
Charleston, SC. For details,
call (843) 723-1748 or visit:
www.sewe.com.
February 19–22: Quadrum
Saca, Bologna, Italy. New
Company SRL. For information, phone (011-39) (0) 516646624, send an e-mail
to: segretaria@on-nike.it, or:
www.QuadrumSaca.com.
February 26–March 2:
International Artexpo New
York. Jacob Javits ConvenVIVIAN’S VOICE
“cause” to tie to your business, consider your local
school system (public and/
or private). Encouraging the
understanding of art is an investment in the future of our
business. The art experience
that children receive in
school affects them all their
lives. They need to learn to
value art and give it a place
in their lives-and to understand the value of the framing that displays and protects their art!
Donate supplies or used
equipment. There are many
things you could buy wholesale that would benefit the
PAGE 40
tion Center, New York.
Summit Business Media.
Phone (888) 608-5300 or
visit: www.artexpos.com.
February 26–27: Decor
Expo at Artexpo New York.
Jacob Javits Convention
Center, New York. Summit
Business Media. Phone
(888) 608-5300 or visit:
www.decor-expo.com.
February 27–March 2:
Works on Paper, The Park
Avenue Armory, Park Avenue at 67th St., New York.
Sanford L. Smith & Associates. Call (212) 777-5218,
www.sanfordsmith.com.
March 5–8: The Armory
Show, Pier 94, New York
City. The Armory Show Inc.
Call (212) 645-6440 or visit:
art department. You could
host a tour of your gallery to
students—providing they
www.thearmoryshow.com.
merchandisemart.com.
March 5–8: Red Dot
NYC, 521 West 25th St.,
between 10 and 11 Ave.,
New York. Contact George
Billis at (917) 273-8621 or
visit: www.reddotfair.com.
May 17–19: SURTEX,
Jacob Javits Convention
Center, New York City.
George Little Management.
Call (914) 421-3200 or visit:
www.surtex.com.
March 5–9: PULSE New
York, Pier 40, 353 West St.
at West Houston, New York
City. Call (212) 255-2327,
www.pulse-art.com.
May 17–20: National Stationery Show, Jacob Javits
Convention Center, New
York City. George Little
Management. Phone (800)
272-7469 or go to the website: www.nationalstationery
show.com.
April 25–30: International
Home Furnishings Market,
High Point, NC. Call (336)
888-3700, www.ihfc.com.
April 30–May 4: Art
Chicago, Merchandise Mart,
Chicago. Merchandise Mart
Properties Inc. Telephone
(800) 677-6278 or: www.
broader experience is to
make sure kids get to visit
museums. Patti Smith of Art
Expressions
Gallery
in
San
Diego
ArtsBusXpress has a
was personwonderful tag line:
ally
impressed
by
a
‘Today’s Children,
trip to the
Tomorrow’s Culture.’
museum
when
she
was younger
have a field trip bus. Or why —so she started The Arts
not bring several of your BusXpress in San Diego. It
pieces to the school and ex- is now a funded organization
plain them in detail. Rally that utilizes idle school
other galleries to participate buses to take groups of chiland perhaps provide sup- dren to local cultural events.
plies to broaden the experiences of the students.
They have a wonderful tag
line: “Today’s Children, ToOne way to provide a morrow’s Culture.” Go to:
June 2–4: Licensing International Expo, Mandalay
Bay Convention Center, Las
Vegas. Advanstar Communications. Call (888) 6442022 for details, or go to:
www.licensingexpo.com.
www.artsbusxpress.org for
more details.
Cass and Bob Mayfield of
Kent, OH, held a fundraiser
in their shop (McKay Bricker
Gallery) and raised nearly
$2,000 to pay for buses that
will take kids to the art museum. Find ways to get
involved with your local
schools—the kids need our
help and its good for business.
Vivian Kistler is a Certified
Picture Framer in the U.S.,
Guild Commended Framer in
the U.K., and she is a Senior Chairholder of the Color
Marketing Group. E-mail:
Vivian@viviankistler.com or
call her at (330) 836-2619.
ART WO
ORLD NEWS
ARTIST VITAE
ERIC CHRISTENSEN: THE GOOD TIMES
by Koleen Kaffan
of the natural environment my paintings in two to three
“Collectors were encour“My paintings represent the that is prominent in his weeks. I quit my job then aging me to take advantage
good times in people’s work. After encountering a and began painting profes- of all the beauty of the area
lives,” says
few teach- sionally.” Later, he opened in my work. My paintings
artist
Eric
ers
that his own gallery in Yountville, are about being happy,” he
Christensen.
tried to dis- CA, a small picturesque says. “They are about the
“It’s a lifestyle
suade him town in the heart of Napa, best of times spent with
that we would
from
be- and divided his time be- your friends, enjoying a
all
cherish.
coming
a tween running the business glass of wine, in the garden.
Some live it
professional and painting, sometimes It’s the California lifestyle
and some asartist, he de- right in the gallery itself.
that I moved from Utah to
pire to have
cided to be
be a part of.”
it.” The life of
a botanist.
“People would come in
soulful relax“Working in and watch me work all the
Today, Christensen uses
ation
with
the
floral time. After seven years non-standard watercolor
friends, some
i n d u s t r y though I realized that the paper and employs the drygood wine and
helped me gallery kept me limited on brush technique in which he
food, and the
to develop a how much time I had to starts out with thin washes
idea that there
unique per- paint. I also knew that there that he then builds to more
is all the time
spective. I were other aspects of the than 30 subsequent layers
in the world Eric Christensen.
learned to business that I wanted to go in his hyperrealistic paintare
running
see things into, such as publishing gi- ings distributed and pubthemes throughout the wa- two dimensionally.”
clées and to present my lished as giclées on canvas
tercolor work of this selfwork on more of a national in editions from 25 to 150
taught artist. Today his work
In 1990 he moved to Cal- level.” It was during this by Eric Christensen Fine Art
is represented by more than ifornia and
& Editions in
50 galleries across the U.S., painted as a
San Jose,
as well as one in Norway hobby. “My
CA. “In all
and one in Venezuela.
aunt
also
of my paintlived in Caliings there
Born in Salt Lake City in fornia and
is
always
1966, Christensen was the bought one
something
oldest of four children of a of my paintorganic,” he
civil engineering father and ings. She
says.
a homemaker mother. “I ended up
was influenced by both of bringing it to
“Growing
my parents in different a gallery to
up in Utah,
ways. My mother was very be framed
wine was not
creative and my father was near her in
a big thing,
very practical. I took a little Napa and
but being in
of each of there traits as a the owner
Napa Valley,
child.”
a s k e d “First Ones” is an oil on canvas by Eric Christensen.
surrounded
where I was
by all of its
Growing up in Salt Lake showing my work. She said time also that he began to wine culture is when my
City, Christensen was in- that I wasn’t and they asked paint more wine scenes and work really began to take
volved in a lot of outdoor ac- to meet with me. I did and the natural environment
tivities which led to his love they ended up selling 20 of around him in Napa.
ART WORLD NEWS
PAGE 41
ARTIST VITAE
off. Some of my great loves
are botany, entertaining, and
gardening and my work
combines the three. These
hobbies are a strong presence in my work today.”
Paying close attention to
detail, Christensen spends
hours painstakingly painting
minute details such as the
veining of a leaf. “I really like
the idea of people seeing
something different each
time they look at my work
because of all of the detailing. I always try to paint
something that is easy to
live with because I like that
my collectors can wake up
in the morning and are not
faced with something complicated or brash. A painting
should be something that
soothes your senses.”
A typical day for the artist
is very regimented. He
works Monday through Friday for eight to 10 hours a
day while listening to classical music in a studio on his
property in San Jose, overlooking his vast gardens. “I
didn’t want my studio to be
too far from my gardens. I
take several photos of my
plants to use in my work,
usually compiling a few together for one painting.”
“I’m not the type of
painter that will get up at
3 a.m. because I’ve been
moved to paint. I plan it all
out. My style is not big
splashes of color, but I think
PAGE 42
that I do paint rather abstractly, concentrating on
small sections at a time. My
work has become more detailed and more focused because it’s important to me
that it is 100% accurate in
its interpretation.”
Working on one piece
at a time, Christensen currently completes about 10
galleries that represent you
and get their feedback, but
it’s always best to get yourself out there and talk to
the collectors themselves.
Every year he throws a party
at the Napa gallery that represents his work for his
longtime collectors.
“I try to make the collecting of my art a very personal
Eric Christensen’s “Napa Style” is a watercolor, also
published as a giclée on canvas available in three sizes.
paintings a year. “I used to
do 25, but have chosen
to work on larger format
paintings, do more commissions, and more shows,
therefore the number has
gone down. I think that all
aspects of my career are
equally important.”
Getting out of his studio
and meeting with collectors
is a vital part of his business
and has led to more commissioned work. “When you
sit in a studio most of the
day, you don’t get a real
idea of who is buying your
work. You can talk to the
experience for collectors,”
he says. “At my appearances I will create a small
sketch for each person that
makes a purchase on the
back of their purchase that
is unique to them. It’s not a
quick sketch. It’s one of the
ways that we try to connect
with each person.”
A recent commission
came from a man that, like
Christensen, was really into
wine. “The painting included
a bottle of wine that the
collector had opened when
he proposed to his wife,
the bottles that he opened
to celebrate the birth of
his kids, and some riesling
grapes. His dog’s name is
Riesling.” The painting was
titled, “Family Portrait.”
“It’s a lifestyle that we
would all love to have and it
represents the good times,”
Christensen concludes.
“I always try to go into
each painting with a fresh
mind in hopes that I will be
able to create something
that delights the eye. It’s a
total spectrum of life that an
artist creates with their work
and every little detail can
change the whole piece.
The angle of the light or
even the time of day portrayed can completely
change the meaning of the
painting.”
When not working, Christensen spends a lot time
working on his garden and
caring for his 220 palm trees
with his dog, a schnauzer
named Hubbell. He’s also an
avid cook, making everything from Russian to Thai
food. Travelling to different
wineries with friends is also
a passion of his.
Retail prices for his originals range from $14,000
to $26,000, and his limited
editions range from $1,200
to $3,000.
For further information,
telephone Eric Christensen
Fine Art & Editions at (408)
445-1314 or visit the company’s website at: www.
ericchristensenart.com.
ART WO
ORLD NEWS
®
Wine art,,
e
from the
wine
country
y!
Back to Back
Christensen’s watercolor
masterpieces capture the
essence of wine country
in stunning detail.
Elegant Afternoon
Limited Editions on Canvas:
For exclusive dealerships in your area, contact us at: Phone: 408-445-1314
www.ericchristensenart.com
info@ericchristensenart.com
All images copyrighted 2009 Eric Christensen
DOSSIER
CROWN THORN: FINDING THE OPPORTUNITIES
by Sarah Seamark
The Marine Corps background of James Thorn, coowner with his wife RuthAnn of Crown Thorn Publishing and two Exclusive Collections galleries in San Diego,
gives him a unique perspective on how to conduct business during this time of
severe economic recession.
“In the Marine Corps we
used to say during times of
duress, ‘Attack or retreat!
Do something or you will die
in place!’ During periods of
high consumerism many
businesses can get away
without much advertising
and marketing as money is
plentiful. Most businesses
that fail often fail during
economic recovery. They
have outdated or unwanted
stock, poor market share,
and confidence of their existing customer base is in
the tank if they relegated
themselves to discounting
to get by,” observes Mr.
Thorn. “We believe that if
traffic is slow, make some
traffic. Have an artist appearance, a book signing, a
local artist painting in your
gallery, a charity event, community outreach, etc.”
This maxim has enabled
Crown Thorn Publishing and
its two Exclusive Collections
galleries to not only weather
but excel through the ups
and downs of the past
decade. Mr. Thorn points
out, even during the great
PAGE 44
depression, there were
businesses that not only
survived but that thrived.
more favorable lease or buying terms. During these
times there are better employee pools
to hire from
as
other
businesses
fail. We can
be victims of
circumstances or
we can meet
the
challenges headon. Now is
the time to
figure out
what works
and disregard what
does not.”
Ruth-Ann
Ruth-Ann and James Thorn with their daughand James
ter Isabella who has just turned two.
Thorn operTypically the businesses ate Crown Thorn Publishing
that were successful during Inc. and Exclusive Collecthe Great Depression were tions Inc. as separate comaggressive with marketing panies so that each entity
and advertising. They gra- must stand on its own merbbed market share. They its. The wholesale side, extrained their employees to clusively representing the
do better. Training is a hall- work of Henry Asencio,
mark of great companies. “It Michael Flohr, and Christoamazes us the number of pher M is run by Ruth-Ann;
galleries that have no sys- the two retail galleries by
tematic means of follow-up James.
in place or do not participate
in or organize ongoing trainNew initiatives have been
ing. Professionals at all instituted on both the publevels are provided with lishing and the retail sides of
ongoing training. Why the business to counteract
should our industry be any the difficult economy. The
different?” he asks. “Op- most recent has been to
portunities present them- step up their search for
selves (in hard times) in the opportunities overseas. Iniform of better locations and tially, Crown Thorn estab-
lished a market in Canada
for Asencio, Flohr, and
hopefully soon Christopher
M, through its exclusive representative The Art of
Traderhorn. “When we felt
we were doing a good job in
servicing Canada, then we
went into the U.K.,” says
Mrs. Thorn. Following discussions over an extended
period of time with U.K.
publisher DeMontfort Fine
Art, an agreement is now
in place for the work of
Asencio and Flohr to be
represented in DeMontfort’s Whitewall Galleries, of
which there are about seventeen. In September of this
year, Asencio will have a
London show at Whitewalls’
two London locations. “The
U.K. has been good for our
artists and we look forward
to creating other relationships on the international
scene. It certainly does result in a much more robust
business model,” observes
Mrs. Thorn. “The next spot
could possibly be Dubai.
We have entered into discussions with a number of
entities there. However, we
like to move slowly and
deliberately so that it is
done well.”
There are certain criteria
that the Thorns look for
prior to the establishment
of a business relationship.
“Most important is partnering with those who have a
ART WO
ORLD NEWS
CROWN THORN
similar business model.
What is their vision for their
business? What has been
their track record? If these
things are a good fit it
should be a profitable relationship for both sides,”
states Mrs. Thorn.
time for the ads to be most
effective. For its dealer network in the U.S., Crown
Thorn is in the process of
formulating an aggressive
mail campaign to assist galleries in getting back to the
“high touch” way of conducting business. “We have
developed event concepts
that many of our galleries
are excited to participate in
websites, www.crownthorn
publishing.com and www.
ecgallery.com, we are getting more sophisticated by
having the sites be more entertainment-driven to cater
to today’s consumer and by
really taking a hard look at
ease of navigation.” Additionally, Crown Thorn has
created broadcast quality
DVDs for its artists and is a
Crown Thorn publishes
giclées that are extensively
hand-embellished with UV
inks and a one-millimeter
UV Urethane protection
coat. Editions are low in
order to keep value and
collectability high. There is
only one image size for each
edition and only one edition
for international distribution.
There are 195 in the edition
with 25 APs and 10 PPs for
Asencio and Flohr. For
Christopher M, the edition
size is 88 with 8 APs.
“We only sell to stocking
dealers, we do not sell retail
as a publisher. We do not
sell to QVC, the Home
Shopping Network, or to
cruise ships. There is only
one edition. There is not a
U.K. edition, a Japanese
edition, or any other edition.
There is just one edition for
international distribution.”
Prints start at $500, and
with some of the editions,
toward the end of the edition, limiteds have sold for
$5,000 to $6,000.
The Thorns believe they
need to advertise and market their artists’ work consistently over a period of
ART WORLD NEWS
Christopher M’s “French Bistro” is a newly released
edition of 88, with an image measuring 24 by 24 inches.
this year that we have
tested and found to be
very profitable,” says Mrs.
Thorn. The company is putting together plans for co-op
advertising for galleries in
its network to drive sales to
their doors. “We believe
that what may have once
been successful in the past
may need some adjusting
now,” she says. “On our
big believer in “empowering
the art consultant” with
beautiful marketing materials, monthly updated pricing
sheets, catalogues, and
more.
“Some galleries, in this
harsh business environment
believe that the best thing to
do is to put all their hot
artists on their website and
run an online catalogue. Our
question to those galleries
is, ‘Which art do you believe
in and what message are
you sending your collectors?’” asks Mr. Thorn.
Things are flatter, he concedes, but in his opinion,
the high end remains vibrant, as well as the low
end. It is the middle that is
soft right now. “People want
to spend. We are, after all,
a nation of consumers.
People are just adjusting
how they spend. In the
meantime, we are giving our
collectors more for their
money. We are not discounting. That is the kiss of
death at so many levels. If a
gallery discounts now, in
these difficult times, when
things turn around, the collector will still want a discount. And without good
margins, galleries cannot
survive. When luxury goes
on sale, it is no longer luxury!” This is the luxury business model that the Thorns
have chosen to emulate for
their art businesses.
For more on the topic of
the necessity of preserving
a brand, Mr. Thorn points to
an online article by Leonard
M. Lodish and Carl Mela
entitled, “If Brands Are Built
over Years, Why Are they
Managed over Quarters?”
The authors are marketing
professors at the University of Pennsylvania and
Duke University, respectively. Their premise for the
article is that businesses
PAGE 45
DOSSIER
CROWN THORN
tend to take short term
approaches to what takes
years to market and brand
at the high end. Lacoste,
Mr. Thorn notes, embraced
discounting of their label
years ago and nearly killed
the brand. They were, however, able to turn it around
after considerable effort,
and it took a long time to
win back market share that
they at one time owned.
Exclusive
Collections
Discussing the retail philosophy of his and Ruth
Ann’s retail galleries, Mr.
Thorn says they have found
a number of opportunities
resulting from fallout in this
challenging economy. A
build-out has just been completed on a new space in arguably the best location in
the Historic Gaslamp district
of San Diego. The former
tenant, a realtor, was hit
hard by events in the economy and vacated the space.
It was not through luck or
good fortune that Exclusive
Collections obtained the
lease. James and Ruth-Ann
had their eye on this prime
piece of real estate for a
long time and worked to
make sure that if it ever became available, that they
would have first refusal.
“We took a space (for Exclusive Collections) about
three years ago right around
the corner from the real esPAGE 46
tate office. This made it possible for us to establish a
relationship with the owner
of the building so that we
would be the first choice,
and we were,” states Mr.
Thorn. The grand opening
show featuring the romantic
paintings and prints of
Steven Quartly is scheduled for February 14 and
15, Valentine’s Day weekend.
along with those published
by Crown Thorn, include
Royo, Steve Barton, Dale
Terbush, Walfrido Garcia,
Michael Summers, Samir
Sammoun, Daniel Merriam,
Dale Evers, as well as Santana and Jaccarte glass.
Collectively, the galleries
have eight full-time art consultants and two support
persons.
This new
gallery and
the existing
Exclusive
Collections
gallery, located in a
high-end
open-air
shopping
center
in
San Diego,
are
both
about 2,000
square feet.
The former
caters
to
80% residential and
20% tourist
collectors,
while
the
clientele in
the gallery Michael Flohr’s “Big City of Dreams,” a new
in the his- hand-embellished giclée on canvas, edition
toric district of 195, 30 by 40 inches, retails for $1,600.
is the reverse, 80% tourist and 20%
In addition to managing to
residential. “We believe this acquire a prime retail locaoffers a robust business tion because of the recesmodel,” notes Mr. Thorn. sion, “We have made some
Offerings start at $50 for great hires in the galleries
a small hand-blown piece as other businesses have
of glass to $500,000 for closed or lost their vian heroic-size sculpture by brancy,” says Mr. Thorn.
Tuan. Artists represented, “We have also taken a hard
look at our inventory and the
artists we represent in the
galleries and have reduced
the number so that we can
really focus on those artists
that we have in the galleries
day in and day out.”
As a regular course of
business, at least one and
possibly two major events
are held in the Exclusive
Collections galleries every
month, often to include outside festival events. “These
are extremely important in
terms of creating an event
for our existing collectors,
as well as aggressively taking the art to the people to
keep an infusion of new
collectors,” says Mr. Thorn.
“Art lovers come in all
shapes and sizes, and we
go to where they will be and
host exciting experiential
events where they can
come and receive the royal
treatment.”
For their shows, Exclusive Collections always has
a theme on which the marketing and P.R. effort is
based. There is a large
show poster along with window displays, live music, a
sommelier sharing and pairing wines to the appetizers
throughout the evening, excellent wines and champagne in glass flutes and
wine glasses, top class
catering, fresh flowers. “We
want our collectors to enjoy
a true art buying experience
and, of course, we have the
artist in attendance. We like
ART WO
ORLD NEWS
CROWN THORN
to say, ‘Our collectors don’t
pay less, we give them
more!’ Today, people expect
that.” Each December, Exclusive Collections galleries
host a V.I.P. invitation-only
event for collectors where a
drawing is held every half
hour for three hours for artwork valued at $500 to
$5,000.
“We are big believers in
P.R. and getting local TV
spots to get our message
out,” says Mr. Thorn. He
feels that consumers have a
higher level of “emotional
buy-in” when they see and
experience P.R. “Your existing collectors feel affirmed.
Getting an artist or gallery
spokesperson on a local TV
station, coupled with a community outreach or philanthropic event, is powerful.
“With our galleries, as
well as the publishing company, we like to partner with
local charities, restaurants,
and hotels. When the consumer sees a gallery involved with a local charity,
the good will that is derived
is priceless.” Some touristheavy galleries may take
issue with this because they
do not have many, if any,
local collectors.
Mr. Thorn reminds us,
“An art gallery is a great
place to host events for the
community good. Having an
artist and a charity event in
your gallery on a consistent
ART WORLD NEWS
Hawaii. After Desert Shield
and Desert Storm, the
Thorns were stationed in
San Diego. There they
started a gallery without a
gallery in the early 1990s.
“We would do shows in
hotel suites, convention
centers, collectors’ homes,
restaurants, interior design
shows, Koi shows, just
about anywhere we
thought that
p e o p l e
might be interested in
art,” James
recalls. “We
would load
up a moving
van with our
portable
walls, lights,
and
artwork.” All
this
work
c a u s e d
them
to
decide
to
open a real
gallery. They
took their
life savings
of $30,000
Asencio’s “Solace” is a new print release
and paid the
with an image measuring 30 by 40 inches.
first, last,
and security
deposit, and did most of the
History
build-out themselves. “We
When Ruth-Ann and had just enough money left
James were first married, to pay one month's rent if
they were stationed in we rolled a donut that first
Hawaii, James being in the month in June 1996 in La
United
States
Marine Jolla, CA,” he continues.
Corps. Ruth-Ann got her “This is where we learned
start in the art business in that nothing is more expenthe ’80s, working with a sive than cheap rent! We
publishing company that were in an art destination
also had its own galleries in area, La Jolla, CA. We were
basis keeps the energy
high. We are a social people. And people will be less
intimidated to come into
your gallery space if they
see others there and something interesting going on.
We are such an eventand-entertainment-oriented
society, we must capitalize
on this.”
just 30 paces from the main
street of La Jolla and would
watch as hundreds of people walked by just within
conversation distance of our
gallery. And yet, those people did not know we existed
because they never turned
that corner to discover us.
Some did, but many more
did not.” Consequently, the
Thorns were forced to spend much more effort in marketing, advertising, and embracing “high touch” forms of
selling to survive. Hence the
cheap rent remark.
That same year, 1996,
they fell in love with the
sculpture of R.T. Pearce
and began to represent
his work. Two years later,
James retired from the Marine Corps after 22 years of
service. He left on a Friday
and was busy working with
Ruth-Ann in their business
the next morning. James
likes to say that he is
“uniquely qualified for the
art business because of his
background.” The Thorns
have received a few laughs
out of that over the years!
1998 was also the year
that they exhibited the work
of R.T. Pearce at San Francisco Artexpo. “This was
our first event as publishers.
It was a dress rehearsal
for Artexpo New York the
following spring,” says RuthAnn, adding, “We were able
to pick up 10 accounts for
R.T. Pearce over the course
of one year.” In 2000 they
PAGE 47
DOSSIER
CROWN THORN
were approached by a larger
publishing company to buy
out the contract. “We felt
that it would be best for R.T.
to go with a large publisher
who could do so much more
for him,” she explains.
But publishing was meant
to be. In the spring of 2000,
Asencio became one of the
Thorns’ top-selling artists in
their two San Diego galleries. The Exclusive Collections galleries have always,
and continue to serve as
a test market for an artist’s
work. “We approached Henry
and encouraged him, too, to
seek out a publisher as we
believe him to be a true
master,” says Ruth-Ann.
the name of Michael Flohr
came to the attention of the
Thorns. He also became a
top-selling artist in their galleries. “Collectors fell in love
with his street scenes, café,
restaurant, and bar scenes,
and with his Urban Impressionism and Expressionism.”
They encouraged him to find
a publisher. “Michael, like
Henry, came to us and asked
focus on these great young
artists’ careers.”
They placed the work of
Christopher M, who captures chefs in action and the
kinetic energy of world class
kitchens, in their gallery in
2006. He has painted many
local chefs, as well as those
that are nationally known.
Soon he started receiving a
operate Crown Thorn Publishing, exclusive representative of the three artists, and
two Exclusive Collections
galleries.
Although James manages
the retail side and Ruth-Ann
the wholesale, they work
together on many aspects
of the business such as
show planning, conducting
training sessions, and on
the marketing and P.R.
planning.
They also travel together
as often as possible. Not
too long ago, they were
blessed with a beautiful little
girl by the name of Isabella
who will celebrate her second birthday this spring.
Because they love to spend
as much time as they can
with her, she travels with
them to the many places
where they have galleries
that they work with, New
York, London, Hawaii, Florida, and more.
Asencio’s style is an
eclectic synergy of abstract
expressionism, impressionism, and detailed portraiture
technique that is difficult to
pigeon hole. Mrs. Thorn describes his works as spontaneous in nature meaning
that they are inspired based
upon his mood, his relationship with the model, the
music playing as he paints
whether it be classical or alternative, and that special
once in a lifetime moment
that is impossible to replicate.
us to consider publishing
him. We were very busy with
our galleries at the time,”
says James. “We closed
one of them so that we could
lot of regional attention, and
in 2007 the Thorns approached him with a publishing agreement. And so
today, James and Ruth-Ann
To reach the company for
more information, telephone
(619) 895-3027 or visit the
websites located at: www.
crownthornpublishing.com
and at: www.ecgallery.com.
ARTAISSANCE
Mrs. Thorn relates, “In the
fall of 2000 Henry asked us
to consider publishing him.
We have a great relationship
built upon mutual respect and
trust. It was just a good fit.”
Soon another young artist by
In 1964, it was designated
a National Historic Landmark. Besides the house,
there are 75 acres of formal
gardens, a winery and the
Inn on Biltmore Estate. Visitors from all over the world
come to the estate, making
it the most visited historic
tourist destination in the nation. The grounds and buildings have appeared in many
major motion pictures including Patch Adams, Forrest
Gump, and Being There. It is
these visitors to Biltmore, as
well as to its website, who
would like to bring some of
its elegance and splendor
into their own homes in the
form of artwork, that Mr.
McKenzie feels will take
advantage of the Biltmore
Collection of art and framing. Visit: www.artthatfits
.com, www.biltmore.com, or
www.biltmoreframes.com.
PAGE 48
Exclusive Collections gallery in a high-end San Diego mall.
ART WO
ORLD NEWS
NEW ART
Cold Call
Enticing
Chalk & Vermilion Fine
Arts Inc., of
Greenwich,
CT,
introduces “Cold
Call”
by
R o b e r t
Deyber as a
hand-signed
lithograph
on paper in
an edition of
395.
The
image size
is 9 1/8 by
9 inches and
the retail price is $495. Telephone (800) 877-2250 for further information, or go to: www.chalk-vermilion.com.
Masterpiece Publishing Inc., located
in Irvine, CA, presents “Enticing” by
Darida as an oil on
canvas measuring
36 by 48 inches.
The retail price is
$16,800. Telephone
(949) 376-2645 or
visit the company’s
website located at:
www.masterpiece
publishing.com.
Elegantly Big in Magentas
Herbert
Arnot Inc.,
New York,
introduces
“Elegantly
Big in Magentas” by
Christian
Nesvadba
as an oil on
c a n v a s
measuring
36 by 48
inches.
Price available upon
request.
Te l e p h o n e
(212) 2458287
for
more
details, or visit Herbert Arnot Inc. at: www.artnotart.com.
ART WORLD NEWS
Amoré
The Moss Portfolio, Mathews,
VA,
presents
“Amoré” by P.
Buckley Moss as
a
giclée
on
brushed
aluminum or gold
finish metal plate
in an edition of
250 total plates.
The image size
is 8 1/2 by 11
inches and the
retail price is
$140.
Twenty
percent of the
proceeds benefit
the P. Buckley
Moss Foundation
for Children’s Education. For more details on the artwork,
call (800) 430-1320 or go to: www.pbuckleymoss.com. For
more on the foundation, visit: www.mossfoundation.org.
PAGE 49
GALLERY LIGHTS
At Galeria del Mar, St. Augustine, FL, are, from left, director Theresa Sickler, co-owners Mark and Matthew Cutter,
consultant Samantha Palmer, artist Glen Tarnowski, consultant Matthew Sheltz, and v.p. of sales Ryan Sheckels.
Lahaska, PA-based North Star Art Gallery was the setting
for a show of work by Bob Pejman, second from left,
pictured with, from left, consultant Adam Macinowski
and gallery owners Lois and Forrest Michals.
Artist David O'Keefe, left, and Romeo Gallery owner
Walter Romeo stand in front of the artist’s “Aretha,”
“Bruce Springsteen” and “Bob Dylan” at the Sound FX
Art Exhibit held at the Tampa, FL-based gallery.
Celebrating at the opening of a show of artwork by William
Mize at the Avery Art Company, located in Atlanta, are
from left, collectors Mary Will Gray and Derrick Wilson,
along with gallery owner Alan Avery, and the artist.
Musician Paul Simon is pictured with Tria Gallery directors, from left, Paige Bart, Carol Suchman, and Latifa
Metheny celebrating during the Metheny/Manzer
Signature 6 guitar event held at the Chelsea-based gallery.
Film director Lawrence Schiller, far right, was a guest of
honor at New York City-based Eli Klein Fine Art, pictured
here with, from left, artist Zeng Jianyong, gallery owner Eli
Klein, artist Zeng Tianmu, and photographer Cathy Schiller.
PAGE 50
ART WO
ORLD NEWS
OPEN EDITION PRINTS
Sun Dance
Graphics
Wild
Apple
“African Dreams II”
by Patricia Pinto
“Pumpkin Poppies II”
by Shirley Novak
Image Size:
24" x 24" or 12" x 12"
Item #:
6684-24 or 6684-12
Image Size:
18" x 18"
Retail Price:
$16
407.240.1091
802.457.3003
www.sundancegraphics.com
www.wildapple.com
E-MAIL: sales@sundancegraphics.com
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
New York
Graphic
Society
“Flora”
by Robert Ginder
“Patchwork I”
by Judi Bagnato
800.228.0928
Image Size:
26" x 26"
Retail Price:
$36
800.677.6947
www.editionslimited.com
www.nygs.com
E-MAIL: customerservice@editionslimited.com
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E-MAIL: owen@nygs.com
129 Glover Avenue Norwalk, CT 06850
Image
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Haddad’s
Fine Arts Inc.
POSTER
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Available now
“Arrayed in Splendor”
by Todd Williams
800.532.2333
Fax: 415.626.2481
Image Size:
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Paper Size:
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www.imageconscious.com
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ART WORLD NEWS
PAGE 51
SECONDARY MARKET
Tom Binder Fine Arts / Alexander’s World
825 Wilshire Blvd., # 708
Santa Monica, CA 90401
Fax: (800) 870-3770
E-mail: info@artman.net
Alexander Chen
Ken Shotwell
Misha Moracha
Elaine Binder
CHEN Central Park-Winter
800.332.4278
Doug Meyer Fine Art • A Secondary Market Specialist & Publisher
Doug Meyer
1775 East 34th Street
Brooklyn, NY 11234
Fax: (718) 375-8007
Tel: (718) 375-8006
E-mail:
DMFineArt@AOL.com
www.dougmeyerfineart.com
Sell, buy or trade sculpture, original paintings or limited
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popular artists (but not limited to): Angelo BASSO,
Charles BRAGG, Marc CHAGALL, ERTE, Tamara
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Quality service at the lowest price and always
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www.artman.net
Featured is “Freedom of Religion” by Norman Rockwell.
Contact us for information and seductive pricing on any piece you seek!
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WOOSTERSCOTT.COM
exclusive publisher of limited editions
18730 Oxnard Street,
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Tarzana, CA 91356
Rare Posters Inc
135 Plymouth Street, Suite 412
Brooklyn, NY 11201
www.rareposters.com or www.artwiseonline.com
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Overseas: (718) 788-0791
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ACTIVELY BUYING AND SELLING TO GALLERIES AND MUSEUMS
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THE LIFE OF RILEY is available as a 22 x 44” hand-embellished Giclée on canvas
Please contact us for a free catalog of new and secondary market editions.
(800) 597-1920 (818) 344-0294 E-mail: info@woosterscott.com
AJ Fine Arts Ltd.
Buffet
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Chagall
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Haring
Johns
Miro
Artists represented and searching
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Braque
Rauschenberg
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Leger
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Calder
Dufy
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Stella
On-site and on-line appraisals, e-auction services, restoration and order fulfillment programs.
Actively pursuing e-tailers, eBay Power Sellers, auctioneers, collectors and galleries worldwide.
M. Tomchuk Fine Art / Marjorie Tomchuk
Phone: (203) 972-0137
Fax: (203) 972-3182
Web: www.MTomchuk.com
Embossings on
Handmade Paper
Etchings, Woodcuts,
Paintings,
Monotypes
from 1962
“M. Tomchuk Graphic
Work” Catalog Raisonne,
book published in 1989
By appointment only
PAGE 52
Shown is “ Sea Wall” ,
a new release, edition size 50.
ART
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CAREER OPPORTUNITY
ART FOR SALE
Full-Time Art Sales Consultant Position
Titus Fine Art has an immediate opening for a career-minded
individual who will work with our dealer-to-dealer wholesale
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Tel 949.766.6626
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ARTIZEN
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(214) 979-2140
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Acme Archives Ltd. ..............................................................6
Masterpiece Publishing ..........................................27, 28, 29
www.acmearchives.com
www.masterpiecepublishing.com
818.252.1500
818.767.1953
Art & Design Publishing LLC ................................................23
www.andreiart.com
570.476.4407
570.476.4407
Chalk & Vermilion Fine Arts Inc. ....................................11, 13
www.chalk-vermilion.com
800.877.2250
203.869.9520
Columba Publishing ..........................................................35
www.viviankistler.com
800.999.7491
330.836.9659
Crown Thorn Publishing ......................................................21
www.crownthornpublishing.com
619.895.3027
760.945.3864
David O’Keefe Studios Inc. ................................................25
www.davidokeefe.com
813.254.5056 813.251.4639
Digital Technology Group Inc. ............................................33
www.dtgweb.com
800.681.0024
800.795.9278
949.376.2644
The Moss Portfolio................................................................4
www.pbuckleymoss.com
800.430.1320
804.725.3040
Museum Editions Ltd. ............................................................9
www.crookedcouture.com
914.654.9370
914.654.0622
Pease Pedestals ................................................................39
www.peasepedestals.com
847.901.4440
847.901.4443
Pejman Editions International ..............................................37
www.pejmaneditions.com
973.515.4500
973.515.0070
Progressive Fine Art............................................................15
www.progressivefineart.com
800.487.1273
813.888.9680
Smart Publishing ................................................................19
Eric Christensen Fine Art & Editions ......................................43
www.ericchristensenart.com
Herbert Arnot Inc. ..............................................................56
www.arnotart.com
800.438.5031
800.772.0225
Malcolm Farley Fine Art........................................................5
www.malcolmfarleyfineart.com
303.431.4514
ADVERTISING SALES INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey,
Publisher
Phone (203) 854-8566
Fax (203) 854-8569
jwhaffey@aol.com
Mi d w es t & Wes t Co as t
Brooks Male,
Associate Publisher
954.746.9106
866.544.4827
Todd Bingham Fine Art ......................................................31
www.tbfa.com
760.806.7699
Wellspring Communications Custom Book Publishing ..............55
E-mail: jwhaffey@aol.com
203.854.8566
203.854.8569
Open Edition Prints, Page 51
Secondary Market, Page 52
Classifieds, Page 53
Phone (847) 705-6519
Fax (847) 776-8542
jbmale@aol.com
For more advertising information, visit us online at...
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954.746.5750
The Thomas Kinkade Company............................................17
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212.245.8287
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
www.smart-publishing.com
408.445.1314
Art World News, (ISSN 1525 1772) USPS 17661 Volume XIV, Number 2 is
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20x24"

February, 2009 - Art World News

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