Introduction to Social Media Marketing

METRO
GREATER BAKERSFIELD CHAMBER OF COMMERCE
BUSINESS JOURNAL
MARCH 2011
In this issue....
Introduction to Social Media Marketing:
A Practical Workshop for Professionals
 Join the Chamber on Tuesday, March 8, for this hands-on training workshop and gain the tools you need to market your
business using social media!
2011 Annual Dinner Recap.......2
Promoting Our Community
Chairman’s Circle Focus ................. 2
Committee Reports ......................... 8
Ribbon Cuttings .............................. 12
New Members ................................. 13
Renewing Members ........................ 14
Member News ................................. 15
Representing Business
New NLRB Rule ............................. 1,3
SJVAPCD Rule 9410 ...................... 3
Chamber Budget Survey ................. 4,5
Survey Comment Analysis.............. 5
Small Business & High Speed Rail 9
Providing Business Education and
Networking Opportunities
Introduction to Social Media .......... 1
Annual Dinner Recap ...................... 2
Heartland Saloon Spring Social ...... 10
Networking Breakfast ..................... 9
BAH Spring Tradeshow Mixer ....... 16
Building a Strong Economy
W.A.C.E. Conference Recap ........... 6
Chamber in Action .......................... 7
The Greater Bakersfield Chamber of
Commerce is dedicated to:
• Building a Strong Economy
• Providing Networking and
Business Education Opportunities
• Promoting Our Community
• Representing the Interests of
Business with Government
On Tuesday, March 8, at 9:00 a.m. please join us for this unique training opportunity at Fresno Pacific University, 11000 River Run Blvd. Ste. 200. In this two-hour
workshop you will learn the skills you need to get started marketing your business using
social media such as Facebook, Twitter and LinkedIn. Instructors Carlin Jones, Arts
Council of Kern; Jennifer Baldwin, California State University, Bakersfield; and
Spencer Schluter, Greater Bakersfield Chamber of Commerce will guide you to
social media competency with lecture and hands-on instruction.
Cost is $35 for Chamber members, $70 for non-members. All attendees are asked
to supply their own laptop that meets the minimum system requirements, or they may
reserve a rental laptop for an additional $5.00. RSVP at www.bakersfieldchamber.
org or call (661) 327-4421. Please include number of attendees and laptop rentals in
your RSVP. Seating and laptop rentals are limited. For more information call Spencer
Schluter, (661) 327-4421 or email sschluter@bakersfieldchamber.org
If you plan to bring your own laptop it must meet minimum system requirements,
please visit www.bakersfieldchamber.org for more information. Instructors will not be
able to assist with technical problems caused by laptops that do not meet these requirements.
Sponsored By:
Chamber Fights Proposed Rule That Creates
Imbalance in Employer-Employee Rights
The National Labor Relations Board (NLRB), an independent federal agency comprised of a board of five members appointed by the President and charged with administering the National Labor Relations Act (NLRA), has proposed a new rule requiring
employers to post notices informing employees of their rights under the NLRA. The
NLRA is the primary law governing the relationship between unions, employers, and
employees with the private sector.
The proposed rule would apply to all private-sector employers engaged in interstate
commerce and subject to the NLRA. Though the proposed notice appears similar to
those already required, like those that describe rights under the Americans with Disabilities Act, and the Family Medical Leave Act, among others; the proposed notice appears
to favor organized labor. For example, the notices do not advise an employee of their
right to object to paying union dues or fees for political purposes. Nor does the proposed notice inform employees how to decertify a union or that an employee would lose
the right to directly bargain with management as a result of unionizing. The proposed
See NLRB on Page 3
METRO 1
2011
Chairman’s
Circle
Thank You to
2011 Members!
Annual Dinner Gala Honors
Outgoing Chamber Veterans and
Welcomes New Leadership
Celebrating service to Bakersfield and the
business community in 2010, the Chamber’s
annual dinner gala on Jan. 27 was a festive
occasion highlighted by champagne toasts,
music and art. 2010 Chairman of the Board
Rick Riley, Townsend Design, passed the
gavel to 2011 Chairman Sheryl Chalupa,
Goodwill Industries of South Central
California.
Thanks are extended to Bakersfield Vice
Mayor David Couch for officiating the
swearing-in ceremony; Barry Zoeller, Tejon
Ranch Company, for serving as Master of
Ceremonies; the Jazz Quartet from the Bakersfield Symphony, for providing outstanding musical entertainment; Jarrod McNaughton, Vice President of Marketing for San
Joaquin Community Hospital, for singing
the national anthem; and Greg Adamson with
his Facing the Music artistic performance.
• Aera Energy LLC
• Barbich Hooper King Dill Hoffman
• Bright House Networks
• Jim Burke Ford
• Carney’s Business Technology Center
• Castle & Cooke California, Inc.
• Chevron
• Continental Labor & Staffing Resources
• Daniells, Phillips, Vaughan & Bock
• Dowling, Aaron & Keeler, Inc.
• Golden Empire Transit District
• Gregory D. Bynum & Associates, Inc.
• Hall Ambulance Service
• Kern Schools Federal Credit Union
• Klein, DeNatale, Goldner, et al.
• Mercy Hospitals of Bakersfield
• Mid State Development Corporation
• Occidental of Elk Hills, Inc.
• Pacific Gas & Electric Company
• Rabobank, N.A.
• San Joaquin Community Hospital
• State Farm Insurance
• Stinson’s Stationers, Inc.
• Tejon Ranch Company
• TelePacific Communications
• Wells Fargo Bank
Photos Courtesy of Iger Studio
• Law Offices of Young Wooldridge LLP
Special Thanks To Our Gala Sponsors:
METRO Business Journal is the
Official Publication of the
Greater Bakersfield
Chamber of Commerce
1725 Eye Street • PO Box 1947
Bakersfield, CA 93303
661-327-4421 • FAX: 661-327-8751
http://www.bakersfieldchamber.org
The Chamber of Commerce President/CEO has
the sole right to refuse any advertisement in
any Chamber publication.
METRO 2
Chairman's Circle Focus
Chevron is one of the world’s leading integrated energy companies,
with subsidiaries that conduct business worldwide. The company’s
success is driven by the ingenuity and commitment of its employees
and their application of the most innovative technologies in the world.
Chevron is involved in virtually every facet of the energy industry. The
company explores for, produces and transports crude oil and natural
gas; refines, markets and distributes transportation fuels and other energy products;
manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of
the future, including biofuels. Chevron is based in San Ramon, Calif., and also has field
operations and offices in and around Bakersfield.
NLRB
Continued from Page 1
rule would also eliminate the existing
requirement that allegations of violations
of the NLRA be filed within six months.
This effort to make changes to the
NLRA through the regulatory process
as opposed to the legislative process is
ominous. Organized Labor failed in its attempt in prior sessions to have Congress
enact radical reform to the NLRA through
“Card-Check” legislation. Though this
proposed rule is not Card-Check, it is a
subtle step towards achieving the same
intent as Card-Check, which is to simply
make it easier for unions to organize.
In addition to the apparent bias contained in the proposed notice, it is also
cause for concern that the NLRB appears
to have exceeded its statutory authority
by proposing this rule change. By statute,
the NLRB has two primary functions,
1) to prevent and remedy unfair labor
practices, committed by either labor
organizations or employers, and; 2) to
determine whether or not certain groups
of employees desire labor organization
representation for collective-bargaining
purposes, and if so, which union.
The NLRB operates in a quasi-judicial
capacity and should not initiate action
on its own volition in either one of its
functions, but rather should adhere to its
quasi-judicial structure to hear and rule
on charges of unfair labor practices and
petitions for employee elections.
The Board of Directors of the Greater
Bakersfield Chamber of Commerce has
taken a position in opposition to the
NLRB’s proposed rule for the reasons
noted above including creating an unfair
imbalance between employer and employee rights. The Chamber has also formally expressed its position in opposition
in writing by submitting comments to the
National Labor Relations Board.
Have 100 or more employees? Don’t
Let Employer Based Trip Reduction
(E-TRIP) Rule 9410 Run Over You
Employer Trip Reduction
Implementation Plan (E-TRIP) Rule 9410
was adopted by the Governing Board
of the San Joaquin Valley Air Pollution
Control District (SJVAPCD) on December
17, 2009. Rule 9410 will require
employers who fall within a certain
criteria relative to employee count size
and geographic location as prescribed by
the SJVAPCD, to establish an Employer
Trip Reduction Implementation Plan in
an effort to reduce emissions of oxides
of nitrogen (NOx), volatile organic
compounds (VOCs), and particulate matter
(PM).
E-TRIP allows employers to choose
from a set of measures each designed
to encourage employees at the worksite
to use alternative transportation and
ridesharing for commutes to and from
work. Employers under E-TRIP would
have the flexibility to choose the measures
that work best for their employees and
work environments, and the employers
also are afforded the option to suggest
measures that are not yet on the list to
choose from. Each measure is assigned a
point value, and an employer’s E-TRIP
needs to meet the point targets specified in
the rule.
The E-TRIP program will be
implemented over a period of three years,
in three distinct phases as follows:
Phase 1:
“Marketing and Program Support
Phase,” designed to increase program
awareness and to make ridesharing
and alternative transportation easier
for employees. Phase 1 is due to the
SJVAPCD by September 1, 2011 with
implementation by January 1, 2012.
Phase 2:
“Services and Facilities Phase,”
includes measures to be deployed
in the workplace so that employees
are less likely to need to travel
offsite for personal business during
the workday. Phase 2 is due to the
SJVAPCD by September 1, 2012, with
implementation by January 1, 2014.
Phase 3:
“Transportation, Alternative
Schedules, and Incentives Phase,”
includes a wide variety of options
such as carpool and vanpool
programs, monetary incentives
for ridesharing, subsidized transit
passes, and telecommuting. Phase 3
is due to the September 1, 2013, with
implementation by January 1, 2014.
E-TRIP will apply to employers who
have at least 100 eligible employees at a
worksite located within the San Joaquin
Valley Air Basin. E-TRIP is estimated
to cost approximately $300-9700 per
year, per worksite depending on the
phase discussed above to implement
according to estimates provided by
the SJVAPCD. In an effort to lessen
burdens on employers the SJVAPCD
is offering support and guidance
throughout the entire process, including
several turn-key resources for the
employer to choose from at each phase
and assistance with filing requirements.
Failure to participate and comply will
result in a violation and with penalties
depending per situation.
For more information on E-TRIP
Rule 9410 and to see if you are an
eligible employer please visit
www.valleyair.org The Chamber
recognizes the significant impact that
this rule has on employers and will
continue to provide information as the
rule progresses to ensure members are
completely informed.
METRO 3
Chamber Surveys
Members on
California State
Budget
Which issues facing California today are the most important for the governor and state
legislature to work on in 2011?
23%
21%
18%
18%
Taxes
Education
12%
9%
California Governor Jerry Brown
recently submitted a proposed budget that
seeks to address the State’s approximate
$28 billion shortfall. His budget offers
a combination of cuts, re-alignment of
certain government services, extending
tax increases enacted in 2009, and the
elimination of Redevelopment Agencies
and Enterprise Zones that have been
touted as vehicles used to create jobs
and bring businesses into economically
depressed areas of the State.
While the Governor’s proposed
budget will impact many of us in different
ways, we are particularly interested in
how the Governor’s budget will impact
the business community and how our
members may feel about those effects.
In February the Chamber surveyed its
members about the state of California’s
budget and some of the Governor’s plans
to balance it. Here are their responses.
Economy and Healthcare State Budget
Jobs
and
Deficit
Healthcare
Costs
Overall, do you think things in California are going in the right direction or the wrong
direction?
Governor Brown has asked for a special
election in June for the voters to consider a
five (5) year extension of a several tax
increases that were enacted in 2009 and
currently scheduled to expire on July 1,
including personal income tax, vehicle
license fees, state sales tax, and dependent
exemption credit reductions as a part of an
effort to close California’s budget shortfall.
3%
Right Direction
Wrong Direction
22%
No Response
76%
With the State currently facing a $28 billion deficit, how would you prefer to
deal with the state's budget gap?
Do you support the Governor’s proposal to
extend these taxes for an additional five
years?
Yes
2%
5%
Mostly Through Spending
Cuts
No
13%
Mostly Through Tax
Increases
Undecided
41%
Crime
39%
53%
Using a Mix of Spending
Cuts and Tax Increases
Loans and Payment
Deferment
Other
46%
2%
METRO 4
Governor Brown has proposed eliminating funding for state tax
benefits for enterprise zones, in order to redirect that tax revenue to
local governments for schools and other local services.
Governor Brown has proposed eliminating funding for local
redevelopment agencies, in order to redirect that tax revenue to
local governments for schools and other local services.
Do you support eliminating enterprise zones for the reasons stated
above?
Do you support eliminating redevelopment agencies for the
reasons stated above?
2%
3%
1%
Yes
Yes
14%
No
15%
No
Undecided
Undecided
No Opinion
No Response
No Response
53%
53%
28%
32%
Redevelopment Agency
Funding Spurs Many
Survey Comments
By Debbie Moreno, CEO
The write-in comments associated
with the survey show that members are
frustrated, worried and disgusted with
government. Take the question regarding
redevelopment agencies above. Many felt
that the work of redevelopment agencies
was good but the system was bureaucratic
and fraught with waste. Others felt
the agencies have value but for now,
everything needs to be cut back. Some
respondents even said at this time we
need to eliminate redevelopment agencies
but NOT divert the money to education
or anywhere else, as suggested by the
Governor… “the point right now is to cut,
and that means everywhere.”
On the flip side, respondents said don’t
punish local government agencies for
stimulating the economy, while others
said, let’s at least finish projects that are
started before funds are cut. While the
idea shared repeatedly in the survey, that
redevelopment funds are good when
times are good and a luxury in tight
budget times like now, there is a real
possibility that once cut, the funds will
never come back. If California’s more
than 400 local redevelopment agencies
are eliminated, it will result in the loss
of hundreds of thousands of jobs and
billions of dollars in local economic
activity throughout the state…some of it
in our own backyard.
METRO 5
Chamber Staff
Participates in
Industry Excellence
Training To Better
Serve Our Members
and Community
Chamber staff members, President/
CEO Debbie Moreno, Director of
Operations Tonya Sterling, Programs
Manager Pauline Bartlett and Director of
Membership Tonya Dretzka spent several
days in February at the annual Western
Association of Chamber Executives
(W.A.C.E.) Conference in Los Angeles.
The conference offers training in
key Chamber core competencies
including, Representing the Interests of
Business with Government, Promoting
Communities, Creating and Sustaining a
Strong Local Economy and Networking
and Business Education Programs.
Counselors to America's Small Business
Providing FREE Business Consultations
Marketing & Business Planning Assistance
Financing and Loan Review
Government Procurement Opportunities
SCORE is a national non-profit organization made
up of retired and working business professionals
who volunteer their time to help the
small business community.
PO Box 2426 • 93303
661-861-9249
www.scorebakersfield.com
Debbie Moreno receives an award for service to the
Board of Directors of the California Chamber of
Commerce from Allan Zaremberg
Moreno served as the Chairman of
the Board of W.A.C.E. in 2010, a 15
state organization serving over 600
local Chambers of Commerce. She was
recognized at the conference for her
service to the organization as well as
being recognized by California Chamber
of Commerce President/CEO Allan
Zaremberg for her position as a member
of the Board of Directors for the Cal
Chamber for the past two years. According
to Zaremberg, “ Debbie was an active
participant in our meetings and played an
important role assuring that the rest of the
Board had insight from local Chambers
in California on many important issues
including statewide ballot measures.”
Tonya Sterling receives her W.A.C.E. Training
Certificate
At the Conference, Tonya Sterling
was recognized as a graduate of
W.A.C.E.’s Academy Training, a three
year program of education for Chamber
professionals. Pauline Bartlett is also
a previous graduate of the program.
“Taking advantage of professional
development specifically designed for
our industry is one of the reasons the
Bakersfield Chamber has stayed strong in
the down economy and continues to serve
our members and community well,” said
Debbie Moreno.
METRO 6
Debbie Moreno passes the gavel to 2011 W.A.C.E.
Chair Cindy Roth of the Riverside Chamber
Chamber in Action
On behalf of our members, recently the
Chamber . . .
Represented the interests of business
with government by:





Preparing and sharing a scorecard of voting records of
our elected representatives
Testifying in Sacramento on behalf of High Speed Rail to
support jobs in our community
Speaking out to protect the rights of business in union
negotiations
Beginning development of a Policy Platform Document to
share with elected officials and members to encourage
and educate on advocacy on behalf of business
Educating members on the first draft of the proposed
2011-2012 state budget
Dale Carnegie Executive Vice President Michael Crom speaks during
“Re-Engage and Re-Energize Your Employees”
Provided business education opportunities by:
 Forecasting the future in Real Estate, Healthcare Insurance and High Speed Rail to 210 guests at the Bakersfield the
Next Five Years Forum
 Presenting an important Labor & Employment Law Seminar covering new laws to help our members stay compliant
 Educating 33 high school youth on the opportunities for them in our community with the roll-out of a new year of the
award winning Youth Leadership Bakersfield Program
 Featuring Dale Carnegie Executive Vice President Michael Crom in an education seminar on re-engaging and
re-energizing employees
Promoted the community and our business members by:
 Featuring information about and from our members on Facebook and Twitter
 Launching a Smart Phone App FREE to, and featuring, our Chamber members
 Publishing the 2011 Chamber Business Guide & Directory and Bakersfield Metropolitan Map
 Facilitating and welcoming 15 companies with Ribbon Cutting and Grand Opening ceremonies
 Gathering over 80 nominations to honor businesses, organizations and individuals through the Beautiful Bakersfield
Awards Program
Connected members through:
 Organizing mixers at Daniells Phillips Vaughn & Bock, The Law Offices of Young Wooldridge and
Principal Financial Group
 Bringing together large and small companies at the December Networking Breakfast
 Small group lunch meetings with the Connect-for-Lunch Program
 The Chamber’s Annual Dinner Gala featuring 400 local business leaders
 Planning for the Chamber’s biggest networking event of the year, Heartland Saloon Spring Social
METRO 7
Building Relationships Through Committee Connections
Ambassadors / Mixer
Steve Bohn, Principal Financial Group – Chair
 The committee enjoyed a presentation
from Don Clark, Kern Veterans Memorial
Foundation, Inc. Additionally, we heard
from Kelly Sloan, Bakersfield Marriott at
the Convention Center for the 5 minute
commercial. We hope that you can join us for
the March Business After Hours Trade Show
Mixer on March 24th at the Double Tree Hotel
from 5:30-8:00pm. Booths are limited so reserve
yours now. Otherwise, bring plenty of business
cards and be ready to do some networking.
Staff Contact: Pauline Bartlett
Business Development
Eric Merz, Institute for Business Excellence – Chair
 Thank you to Jim Pentico, Dale Carnegie
Training of Central California for allowing
us to enjoy the recent presentation from
Mr. Michael Crom, Dale Carnegie &
Associates on Re-Engage and Re-Energize
Your Employees. Next we have a very useful
hands-on seminar titled An Introduction to
Social Media Marketing: A Practical Workshop
for Professionals (see front page article for more
details). Make your reservations now, since
space is limited.
Staff Contact: Pauline Bartlett
Energy
Tony Moreno, Valley Clean Air Now - Chair
 Thank you to Brenda Turner, San Joaquin
Valley Air Pollution Control District and
Susanne Campbell, Kern Council of Governments for the recent presentation that gave
the committee some insights into the eTrip
Programs for businesses with 100+ employees. Phase 1 starts in September and phases
2 and 3 will follow. Please join the committee for more informational presentations and
programs.
Staff Contact: Pauline Bartlett
Governmental Review Council
Jeff Green, Grimmway Farms - Chair
 In February the Governmental Review
Council (GRC) received updates on City and
County issues from newly elected Bakersfield City Councilman Rudy Salas and Kern
County Supervisor Zack Scrivner. The GRC
also considered a new rule proposed by the
National Labor Relations Board that would
require employers to post a notice informing
employees of their rights under the National
Labor Relations Act. The discussion on the
proposed rule was led by Dick Castner, Executive Director, Western Regional Office of
the U. S. Chamber of Commerce.
Staff Contact: Romeo Agbalog
Heartland Saloon Spring Social
Maggie Cushine, Boys & Girls Club of Kern County
– Chair
 Plans are moving along for the upcoming
Chamber Fundraiser scheduled for April 14th,
2011 at the Kern County Fairgrounds from
6-10:00pm. We are looking for auction donations,
Black Jack table sponsors and volunteers too. If
you are interested, please contact Pauline Bartlett
at the Chamber.
Staff Contact: Pauline Bartlett
International Business and Trade
Bob Meadows, Union Bank - Chair
 The International Business and Trade
Committee met in February and welcomed a
presentation from Mark Evans, Associate Dean
and Professor of Economics at CSUB’s School
of Business and Public Administration. In
addition, the Committee continued its work
planning and preparing for its World Trade Day
2011 event that is scheduled for May 5, 2011.
Staff Contact: Romeo Agbalog
Leadership Bakersfield
Bryan Burrow, Bank of America – Chair
 The February Leadership Bakersfield Class
Day tackled the issues of Growth/Community
Issues and the Government Process. Serving as
Day Chairs were Matt Constantine, County of
Kern and Steven Teglia, City of Bakersfield.
Local government leadership provided a firsthand look at the opportunities and challenges
facing our community. The class received
an update on the California High Speed Rail
Project; toured the Mohawk Extension and
Westside Parkway projects; learned about the
impact of the 2010 elections; and were provided information on how to get involved on
local boards and commissions. The class day
was made possible by the generous sponsorships of Castle & Cooke California, Inc. and
Pacific Gas & Electric Company.
Staff Contact: Tonya Sterling
Youth Leadership Bakersfield Advisory Council
Shonna Shearson, Kern Schools Federal
Credit Union – Chair
 The Council was very busy in February,
organizing two programs during the month.
Arts & Culture was the focus of the Feb.
2 class. Thanks are extended to Advisory
Council Chairs Jill Egland, Arts Council of
Kern; Renee Goodwin, Community Volunteer; Lili Marsh, The Petroleum Club; and
Beth Pandol, Bakersfield Museum of Art.
Health and Human Services was the focus
of the Feb 23 class. Thanks go to Advisory
Council Chairs Heidi Carter Escudero, KC
Dept of Human Services; Leslie Golich,
Kaiser Permanente; and Michele Newell,
Aera Energy LLC. These outstanding
day programs were made possible through
the sponsorship support of Aera Energy
LLC, Bakersfield Association of Realtors, Bright House Networks, Colombo
Construction, Kaiser Permanente and San
Joaquin Community Hospital.
Staff Contact: Tonya Sterling
YLB students take an art lesson at the Bakersfield
Museum of Art
YLB class takes a walking tour of downtown
Bakersfield
The Leadership Bakersfield class visits the Mohawk
Street Extension of the Westside Parkway (View
Looking East Towards Truxtun Ave.)
YLB performs a dance routine as a flash-mob
METRO 8
Connect Your Small
Business with Big
Business
Helping small business connect with
big business, the Greater Bakersfield
Chamber of Commerce presents the first
Small Business Networking Breakfast of
2011 on Thursday, March 10, 7:30-9:30
a.m. at the Chamber. Cost is $15.00 for
Chamber members and $30.00 non-members and includes breakfast.
Speakers will include Chris Davis and
Natalie Erlendson, Sun World International, LLC; Mario DiBella, Alon
USA / Paramount Petroleum; Caron
McNearney, Clinica Sierra Vista Inc.
To RSVP call (661) 327-4421, e-mail
info@bakersfieldchamber.org or go to
www.bakersfieldchamber.org.
Sponsored By:
Aera Energy LLC
Alon USA
Chevron
Citizens Business Bank
Mercy Hospitals of Bakersfield
Tejon Ranch
Chamber Monthly Planner - March 2011
Mark your calendar for these upcoming Chamber meetings & events.
DATE
COMMITTEE
Mar. 2
Mar. 3
Mar. 3
Mar. 4
Mar. 8
International Business & Trade
4:00 p.m.
Chamber
Connect for Lunch
12:00 p.m.
Leadership Bakersfield Advisory
7:30 a.m.
Chamber
Governmental Review Council
7:30 a.m.
Chamber
Introduction to Social Media Marketing: 9:00 a.m.
Fresno Pacific
A Practical Workshop for Professionals
University
Bakersfield College
Beautiful Bakersfield Committee
11:45 a.m.
Connect for Lunch
12:00 p.m.
Small Business Networking Breakfast 7:30 a.m.
Chamber
Governmental Review Council
7:30 a.m.
Chamber
YLB Advisory
11:45 a.m.
Chamber
Green Business Breakfast Workshop 9:00 a.m.
Chamber
Heartland Saloon Committee
3:00 p.m.
Chamber
Energy Committee
8:00 a.m.
Chamber
Board of Directors
11:45 a.m.
Chamber
Connect for Lunch
12:00 p.m.
Governmental Review Council
7:30 a.m.
Chamber
Ambassador/Mixer Committee
11:45 a.m.
Chamber
YLB Class Day
7:30 a.m.
Chamber
Leadership Bakersfield Class day
7:30 a.m.
Various
Connect for Lunch
12:00 p.m.
Business After Hours Spring Trade Show Mixer
Doubletree Hotel, Bakersfield
5:30 - 8:00 p.m.
Governmental Review Council
7:30 a.m.
Chamber
Business Development Committee
11:45 a.m.
Chamber
Connect for Lunch
12:00 p.m.
Mar. 9
Mar. 9
Mar. 10
Mar. 11
Mar. 14
Mar. 15
Mar. 15
Mar. 16
Mar. 16
Mar. 17
Mar. 18
Mar. 22
Mar. 16
Mar. 18
Mar. 23
Mar. 24
Mar. 25
Mar. 28
Mar. 31
TIME
PLACE
Small Business to
Play a Role in High
Speed Rail
The California High-Speed Rail
Authority has begun the process of
establishing a policy encouraging
participation in project contracts by
Small Businesses (SB) and Disabled
Veteran Business Enterprises (DVBE),
the first draft of which was publicly
presented to the Board of Directors of
the High Speed Rail Authority during its
regular February meeting.
As it currently reads, the policy
calls for minimum contracting goals
of 25 percent for small businesses, and
3 percent for disabled veteran-owned
businesses. The policy reflects current
practices already being implemented
by the Authority. In FY 2009-10, the
Authority reported SB participation at
27.72 percent and 7.07 percent DVBE
participation, of the nearly $18.5 million
in contracts let during that fiscal year.
METRO 9
METRO 10
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METRO 11
Alon Bakersfield Property Inc. Bakersfield Refinery
6451 Rosedale Highway
(661) 326-4278
Kickoff for Reopening of Refinery
Gateway Collision Center, Inc.
2550 East Belle Terrace, Suite 302
(661) 834-3550
Grand Opening - Collision Repair
Hometown Buffet
4221 South H Street
(661) 397-9363
Grand Re-Opening - Restaurant
New Advances for People with
Disabilities (NAPD)
3720 North Sillect Avenue
(661) 395-1361
Grand Opening - New Location
Sky Writer Promotions
7400 District Boulevard, Suite B
(661) 831-2200
Grand Opening - New Location
Promotions, Printing, Banners
METRO 12
Welcome Fifteen New Chamber Members
The businesses listed below have made a significant commitment to the community and an important investment in their future by joining the Chamber.
(Quotes provided by new members.) New members joined during the period of January 15 through February 14.
ACEC, Kern Chapter
PO Box 176
Bakersfield, CA 93301
661-717-1209
“ACEC California is a nonprofit
association of consulting engineering
and land surveying firms, dedicated to
protecting the public and promoting use
of the private sector.”
Allstate Insurance – Hillis
Insurance Agency
4200 Easton Dr. #1
Bakersfield, CA 93309
661-327-3486
www.allstate.com/mhillis
“We provide personal insurance for
Home, Auto and Life and specialize in
Commercial insurance and employee
benefits.”
BI Incorporated
500 Baker St.
Bakersfield, CA 93305
661-326-8172
www.BI.com
“The DRC strives to provide a high
degree of discipline combined with
intensive treatment programs to prevent
criminal behavior and encourage positive
social attitudes.”
Covanta Delano, Inc.
31500 Pond Rd.
PO Box 550
Delano, CA 93216
661-792-3067
www.covantaenergy.com
“Covanta Delano converts more than
500,000 tons of wood waste into clean
energy annually.”
D.R. Horton – Altamira
10505 Alondra Dr.
Bakersfield, CA 93311
661-312-1664
www.drhorton.com
“D.R. Horton, America’s Builder New
Home Specialist. Altamira features single
family homes from 1686-2196 sq. ft.,
in the high $100,000. Great Southwest
location.”
HomeTown Buffet
4221 S. H St.
Bakersfield, CA 93304
661-397-9363
i2SYS, Inc.
Bakersfield, CA 661-805-6866
www.i2sys.com
“Custom software developer and
engineering services for small & medium
sized businesses, including Applications
on web, mobile devices, databases,
information management & office tasks
automation.”
Volunteer Center of Kern County
1400 Chester Ave. #J
Bakersfield, CA 93301
661-395-9787
www.volunteercenter.info
“The Volunteer Center is the leader
in strengthening our community by
connecting people to volunteer service
and providing resources and support to
nonprofit organizations.”
Bakersfield Jazz Workshop
Bakersfield, CA 661-444-0853
www.bakersfieldjazzworkshop.com
The Bakersfield Jazz Workshop is a
nonprofit organization for the education
of jazz students, advancement of jazz
musicians, enrichment of jazz enjoyment
for the general public, and promotion of
jazz in our community.”
Yanno Furniture Gallery
PO Box 1254
Ojai, CA 93024 805-558-7749
Knowledge Solutions Group, N.A.
Bakersfield, CA 661-379-6196
www.ksgcorp.com
Mobile Pet Veterinary, Inc.
5387 Truxtun
PO Box 81691
Bakersfield, CA 93380
661-496-8709
www.drlovepetvet.com
Get News from
Chamber Members
as it Happens
With new posts daily you can keep up to
date with member news on our
Facebook and Twitter!
New Advances for People with
Disabilities – N. Sillect
3720 N. Sillect
Bakersfield, CA 93308
661-324-9854
www.napd-bak.org
“Providing day program services
to developmentally disabled adults.
Administrative offices for the NAPD
Transportation Department.”
Extreme Wireless
8120 Rosedale Hwy. Ste. 200
Bakersfield, CA 93312
661-587-7070
Thomas J. Webdell Accountancy
Corporation
4520 California Ave. Ste. 200
Bakersfield, CA 93309
661-377-0035
www.webdellcpa.com
“I am a CPA in Bakersfield with 17 years
of experience in both public accounting
and the private sector. Skills range from
bookkeeping to SEC reporting.”
Look for our LinkedIn Group, available
exclusively to Chamber members!
METRO 13
PROMOTING OUR COMMUNITY
105 Renewing Members Support Chamber
The following members renewed their commitment to the Chamber during the period of January
15 through February 14. Please thank them by patronizing their businesses and shopping locally.
Member Since
Advanced Women’s Health Center .........2008
Aera Energy LLC ....................................1981
American Cancer Society, Bakersfield
Unit.................................................1986
Bakersfield Association of Realtors ........1955
Bakersfield College .................................1974
Bakersfield Electric Motor Repair, Inc. ..1967
Bakersfield Heart Hospital ......................1998
Bakersfield Museum of Art .....................1996
Bakersfield Premier Realty .....................2005
Bakersfield Racquet Club .......................1965
Barber Group, Inc. ..................................1997
Bella at the Marketplace .........................2000
Blueprint Service Company ....................2000
Brown Armstrong Accountants ...............1985
BSK & Associates ...................................1972
Business Assistance Center of KCCD ....1991
Pat Callahan Ceramic Tile Marble &
Granite Fabrication ........................1992
CAMS Juniper California .......................1988
Cannon ....................................................2004
Castle & Cooke California, Inc. ..............1988
W. Michael Chertok ................................2008
Chukchansi Gold Resort & Casino .........2008
Circle Bookkeeping ................................1995
Coldwell Banker Preferred/Michelle
Overstreet .......................................2010
Coseree’s Kitchen ...................................1992
CSUB Extended University ....................2001
D B and Company...................................1990
The Daily Report.....................................1995
Danny G. Dane, Tax & Financial
Services ..........................................1992
Jim Darling Public Relations ..................2008
Darling & Wilson ....................................1948
Discount Tire Center ...............................2009
DoubleTree Hotel ....................................1983
Doughty-Calhoun-O’Meara Funeral
Directors .........................................1929
Edward Jones Investments,
Greg Meister ..................................2009
Emcore ....................................................1963
Family Motors Auto Body & Paint, Inc. .2005
Firestone Complete Auto Care –
Chester ...........................................2008
First Assembly of God ............................2002
Functional Ergonomics, Inc. ...................2008
Garces Memorial High School................1995
Garden District Flowers, Inc. ..................1993
Glenwood Gardens..................................1999
Globe Loan Jewelry Company................1992
Golden Empire Youth Tackle Football ....2010
Granite Construction ...............................1977
Griffith Company ....................................1930
Harmony Court Senior Living
Apartments .....................................2008
Healthnet of California ...........................2009
Hodel’s Country Dining ..........................1986
KBAK-TV/KBFX-TV ............................1953
Kern County Builders Exchange ............1957
METRO 14
Member Since
Kern County Fair/15th District
Agriculture Association..................1958
Kern County Network for Children ........1996
Kern County Superintendent of
Schools/CCCC ...............................1988
KIA Insurance Associates, Inc. ...............1971
Lee’s Clinical Pharmacy .........................2006
Lee’s Printing Center ..............................1987
The Limousine Scene ..............................1994
The Lockup II .........................................1997
Mercy Hospitals of Bakersfield –
Truxtun Campus .............................1948
Minuteman Press.....................................1991
Mission Uniform & Linen Service .........1940
Walter Mortensen Insurance ...................1946
Mr. Tuxedo ..............................................1991
Nabors Well Services Co. .......................1995
Occidental of Elk Hills, Inc. ...................1970
Our Lady of Perpetual Help Church .......1993
Pacific Shore Stones................................2008
Pepsi Beverages Company......................1956
Placer Title Company..............................2008
Point Loma Nazarene University ............2008
Price Disposal .........................................1997
Beckie Diltz/Proforma Solutions for
Printing ...........................................2010
PumaSoft .................................................2000
Pyrenees French Bakery .........................1958
Quad Knopf, Inc......................................1984
Quality Steel Builders, Inc. .....................2002
Reed Print, Inc. .......................................1986
Right At Home ........................................2009
Rosewood Retirement Community .........1978
San Joaquin Community Hospital ..........1958
San Joaquin Valley College.....................1984
Servpro of SW Bakersfield .....................2009
Jess Smith & Sons Cotton LLC ..............1958
Southwest Contractors ............................1993
State Farm Ins. – Keith Stonebraker
Insurance Agency ...........................2004
Stewart Title of California, Inc. ..............1975
Subway....................................................1986
Sunbelt Business Brokers .......................2000
Team Busby ............................................2005
Tejon Ranch Company ............................1956
TERRIO Therapy-Fitness, Inc. –
Easton Drive...................................2000
Tri-Valley Corporation ............................1996
TWIW Insurance Services ......................2000
UBS/Financial Services ..........................1987
Urner’s Appliance and TV ......................1920
Valley Plaza Mall ....................................1964
Varnet, Inc. ..............................................2008
Vector Environmental, Inc. .....................1995
Vintage Production California LLC ........2009
Watson Touchstone Real Estate ..............1981
Wholesale Fuels ......................................1987
Wilson’s Roofing.....................................1998
Law Offices of Young Wooldridge LLP..1993
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834-4126
PROMOTING OUR COMMUNITY
Promoting Our Members
News from and about your
fellow Chamber members
 United Way’s Professional
Development Conference for Nonprofits
on Tuesday, Mar. 8 from 7:00 a.m. to 2:00
p.m. brings together nonprofit staff and
volunteers from throughout Kern County
for a day of learning and networking.
Keynote speakers and workshop
presenters will cover topics including online fundraising, volunteer engagement,
leadership, workplace wellness and
nonprofit finance. Learn to maximize your
financial and human assets. Call (661)
834-1820 for information.
 The Guild House invites you to attend
Wines of the World, wine tasting and hors
d’oeuvres on Mar. 11 from 5:30 to 7:30
p.m. Admission is $75 per person and
proceeds benefit The Henrietta Weill
Memorial Child Guidance Clinic. For
more information and reservations call,
(661) 322-1021.
 Bolthouse Farms, an innovative
health and wellness company based in
California’s fertile San Joaquin Valley,
introduced the newest addition to its
popular Protein Plus beverage line: the
Parfait Smoothie. The Parfait Smoothie is
the only yogurt parfait based smoothie in
the category. Its flavor is extraordinary –
each smooth sip delivers an equal measure
of strawberries, yogurt and granola. The
Parfait Smoothie is the third Bolthouse
Protein Plus flavor, joining Chocolate
and Mango, and will also be available
nationwide, with a suggested retail price
of $3.19 for each 15.2 oz bottle.
 K. Eric Adair, a natural resources
attorney, has relocated to Kronick
Moskovitz Tiedemann and Girard’s
(KMTG) Bakersfield office. Adair’s
move from the KMTG Sacramento office
will expand KMTG’s natural resources
practice in the region, providing current
and prospective clients with over two
decades of expertise in environmental
and natural resources litigation, toxic tort
defense, product liability, and general
commercial litigation. Adair started his
career as in-house counsel with Texaco in
Los Angeles and has worked extensively
in the oil and gas industry throughout his
career, principally in assisting industry
clients manage claims and litigation
involving environmentally-impacted
properties. With the move, Adair will also
extend the firm’s mediation practice into
Kern County and Southern California.
Congratulations to: Brett L. Price,
Moskovitz Tiedemann and Girard’s
(KMTG) shareholder and long time
Bakersfield resident, for his election to
serve as the President of the Kern County
Bar Association (KCBA) for the 2011
calendar year; The Boys & Girls Club
of Kern County for receiving a grant
from BNSF Foundation in the amount of
$5,000.
 On Saturday, Mar. 19, Dodgeball “The
Tournament” presented by Bright House
Networks and the Boys & Girls Club
will raise funds that will allow more
children in our community to participate
in after-school activities at no cost to their
families. New this year is a bracket release
party and carb feed at Pasta Fazool for
all the teams on Mar. 18. Get your friends,
family, and co-workers together and get a
Dodgeball team (ages 13 and up) together
for a chance to win the golden dodgeball
and trophy. For more information and to
sign up your team, call (661) 325-3730.
 National Health Services, Inc. would
like to announce the grand opening of
their new facility the Brimhall Community
Health Center on Apr. 12. The new facility
will be located at 1014 Calloway Dr. in
Bakersfield.
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METRO 15
Board Members
Mike Allen
Dr. Greg Chamberlain
Dana Fabbri
Bruce Freeman
Shaun Kelly
Karen King
Dan Klingenberger
Jarrod McNaughton
Dayna Nichols
Danny Ordiz
Tom Randour
Monique Rogers
Rick Stevens
John F. Stovall
Danielle Wade
Leslie Walters
Derek Yurosek
AGM California
Bakersfield College
Rabobank, N.A.
Castle & Cooke Calif., Inc.
TWIW Insurance Services
Golden Empire Transit
Dowling, Aaron & Keeler, Inc.
San Joaquin Community Hospital
Castle Print & Publication
Ordiz-Melby Architects, Inc.
KGET-TV 17
ARRC Technology
Stevens Transportation, Inc.
Law Offices of John F. Stovall
Bright House Networks
Walters & Associates
Bolthouse Farms, Inc.
Chamber Staff
President/CEO
Director of Operations
Controller
Marketing & Communications Mgr.
Project Manager
Government Affairs Mgr.
Operations Assistant
Director of Membership
Information Specialist
Debra L. Moreno
Tonya Sterling
Jennifer Abercrombie
Spencer Schluter
Pauline Bartlett
Romeo Agbalog
Jean Scheiber
Tonya M. Dretzka
Janet Ursery
Greater Bakersfield Chamber of Commerce
661-327-4421 • FAX: 661-327-8751
http://www.bakersfieldchamber.org
METRO 16
Please post this newsletter on your company
bulletin board. All employees of member
businesses are invited to Chamber functions.
PRSRT STD
U.S. Postage
Paid
Bakersfield,
CA
Permit #61
Chairman of the Board
Sheryl Chalupa
Goodwill Industries of South
Central California
Chairman of the Board Elect
Tim Terrio
Terrio Therapy Fitness, Inc.
Vice Chair Administration
Garrett Ming
Jim Burke Ford Lincoln Jaguar
Vice Chair Business Advocacy
Susie Geiger
Occidental Petroleum
Vice Chair Member Education
Christine Frazier
Kern County Superintendent of Schools
Vice Chair Networking
Bill Murray
DoubleTree Hotel
Vice Chair Community Outreach
Linda Heald
Automobile Club of Southern California
Treasurer
Scott Begin
Citizens Business Bank
Immediate Past Chair
Rick Riley
Townsend Design
Director-at-Large
Matthew Park
Kern County Farm Bureau
Greater Bakersfield Chamber of Commerce
1725 Eye Street • PO Box 1947
Bakersfield, CA 93303
2011 Board of Directors