AUDIENCE REACH - Chicago Tribune Media Group

27 weeks ended March 31, 2013
CONSOLIDATED
MEDIA REPORT
Newspaper
paragraph
specific data
M C H See
E each
Nmeasurement
R Yforperiod
L A K E
94
AUDIENCE REACH
6.6 million
91%
94
90
294
90
94
290
K A N E
41
90
94
OF THE CHICAGO DMA
294
355
290
D U P A G E
88
in an average month*
55
BROADCAST | DIGITAL
PRINT | SERVICES
90
94
88
355
C O O K
90
294
94
57
94
55
912
355
90
K E N D A L L
80
294
80
94
80
65
57
Anytime and anywhere, Tribune Media Group
brands provide engaging premium
to
W I L content
L
consumers along with integrated marketing,
media and business services to advertisers. Our
media portfolio delivers over 90% market reach
with unique hyper local and mass targeting
capabilities.
L A K E
P O R T E R
55
TRIBUNEMEDIAGROUP.COM
*Source - Chicago Tribune Custom Recontact Study Conducted by Scarborough Research, 2012 Release 2. Scarborough Report. Copyright 2013. All rights reserved. See Explanatory Section for Details.
01-1110-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
PRINT
ChicagoTribune
Chicago Tribune is a Daily and Sunday newspaper that is served to the following: paid individual recipients—home
delivery and mail, single copy sales; business/traveler paid circulation and verified circulation.
RedEye
RedEye is a free publication available Monday through Friday, catering to Chicago’s on-the-go news and entertainment
enthusiasts.
TheMash
The Mash is a weekly newspaper serving and largely written by teens. The publication is distributed free across city and
suburban high schools.
Hoy
Hoy is a Spanish language newspaper published Monday through Friday and available free through various single copy
channels.
Hoy:
Fin de Semana
Hoy: Fin de Semana is a weekly Spanish language publication available on Saturday/Sunday through address specific
home delivery and various single copy channels.
CIRCULATION*
1,200,000
1,000,000
800,000
600,000
400,000
200,000
Weekday
(combined
avg. Mon–Fri)
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Chicago
Tribune
414,930
781,324
306,191
320,222
491,520
467,294
489,431
321,190
RedEye
170,457
144,372
147,976
187,611
187,274
184,011
Newspapers
Subject to Audit
TheMash**
13,223
Hoy
79,071
Hoy: Fin de
Semana***
4,813
324,113
682,494
1,105,437
TOTAL
66,113
73,401
75,072
74,306
12,034
523,964
555,304
74,206
97,893
12,033
753,437
806,920
*Includes Print & Digital Circulation
**Combined Average (Mon-Fri) was calculated based on the number of issues published, not the number of actual days in the 27 week period.
***Hoy: Fin De Semana served 304,141 home delivery subscribers and 20,784 single copy sales on November 20, 2012 and 304,095 home delivery and 20,784 single copy sales on December 27, 2012.
Page 2 of 5 • 01-1110-0
Alliance for Audited Media
771,335
321,190
DIGITAL
Page Impressions/
Views^
Websites
(October 2012 - March 2013
Monthly Average)1
ChicagoTribune.com
ChicagoTribune.com is where Chicago goes to get news and information. It’s packed
with up-to-the-minute local and national breaking news, business, sports, weather,
classifieds and travel.
119,418,188
Smartphone/Tablet:
27,562,832
Desktop: 91,855,356
WGNTV.com
Packed with up-to-the-minute local and national breaking news, business, sports,
5,336,446
RedEyeChicago.com
RedEyeChicago.com is the go-to destination for young professionals who need a
5,254,325
ChicagoNow.com
ChicagoNow is a unique digital brand that connects Chicagoans through a network of
4,417,629
Triblocal.com*
TribLocal.com serves up a series of 42 individual town websites that support more
4,092,451
weather, classifieds and travel.
daily dose of what Chicagoans are buzzing about, from the moment they get up to
the moment their heads hit the pillow.
niche sites – encouraging local audiences to engage with each other and advertisers.
than 70 local communities. Averaging over 4 million page impressions a month,
TribLocal.com combines content from citizen contributors and TribLocal reporters,
specific to local communities.
Smartphone/Tablet:
567,259
Desktop: 3,525,192
Chicago.Metromix.com
Metromix is Chicagoland’s premier local entertainment and nightlife website, powered
2,165,844
ChicagoMag.com
Chicagomag.com complements its print namesake in helping readers get the most
1,992,064
ChicagoShopping.com
ChicagoShopping.com provides businesses with an opportunity to engage with local
1,127,932
by a team of skilled navigators of the scene who dish on the hottest and latest in dining, nightlife, music and events in the city and suburbs.
out of Chicago while becoming a destination in its own right.
shopping enthusiasts who are looking for smarter ways to shop.
WGNRadio.com
Listen live online to on-air personalities that connect with Chicagoland and get
1,078,343
Vivelohoy.com
Vivelohoy.com, Hoy’s digital brand, offers relevant news and information in English
1,051,668
CLTV.com
Brings viewers more extended coverage of live breaking news, and video on what’s
677,114
TheMash.com
TheMash.com engages teens by taking content featured in its printed edition and
32,701
the latest breaking news, including Chicago Tribune content, and including traffic,
weather, and sports updates.
and Spanish. The site is fully responsive, and accessible via web, mobile and tablet.
happening throughout Chicagoland.
giving it new life digitally. Teens have the opportunity to rate their favorite stories,
upload photos, and more.
Source: AAM Digital Audit.
*Note: Triblocal existed as a separate entity from October 2012 - January 2013. For those months, the traffic from the Triblocal site(s) as defined in the explanatory paragraph of this report is reported as such. For the
period February 2013 and March 2013, the traffic is reported as an individual site and is also included in the traffic reported for ChicagoTribune.com.
^
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Alliance for Audited Media
BROADCAST
Our Broadcast Channels
Total Reach
WGN
Radio
WGN Radio delivers the best local news, personality talk, and sports to listeners in the Chicago area
and the Midwest.
WGN
TV
WGN-TV provides a wide variety of programming including news, entertainment and sports in addition
to being a CW network affiliate.
4,406,403
(60%)
CLTV
CLTV is Chicagoland’s only 24 hour local news and entertainment channel.
Source - Chicago Tribune Custom Recontact Study Conducted by Scarborough Research, 2012 Release 2. Scarborough Report. Copyright 2013. All rights reserved. See Explanatory Section for Details.
NOTES
Explanatory - Other
SCARBOROUGH RESEARCH FOOTNOTES
Audience Reach
Source - Chicago Tribune Custom Recontact Study Conducted by Scarborough Research, 2012 Release 2. Scarborough Report. Copyright 2013. All rights reserved. Print and online monthly reach includes 20 Daily /4 Sunday insertions in the Chicago Tribune (including e-Edition), 20 Daily insertions in RedEye, 20 Daily/4 Sunday insertions in Hoy/
Fin de Semana, 1 monthly insertion in Chicago Magazine, 1 monthly insertion in Chicago Home and Garden Magazine, 4 weekly insertions in TribLocal, 4 insertions in Local Values and 4 insertions in Local Values Weekend and 30 insertions for chicagotribune.com, redeyechicago.com, chicago.metromix.com, vivelohoy.com, wgntv.com and cltv.com.
Broadcast Reach
Source - Chicago Tribune Custom Recontact Study Conducted by Scarborough Research, 2012 Release 2. Scarborough Report. Copyright 2013. All rights reserved. Broadcast reach includes 40 WGN-AM 6am–10am weekday spots, 40 WGN-AM 10am–3pm weekday spots, and 40 WGN-AM 3pm–7pm weekday spots, 40 WGN-AM 7pm–Midnight weekday spots, WGN-TV 5am–2am Monday-Sunday 1,176 insertions and CLTV 5am–2am Monday-Sunday 1,176 insertions.
REDEYE Nonpaid
Single Copy Distribution
Weekday Single Copy distribution through racks, hawkers, and other key locations.
Home Delivery Requested
Address specific households that “opt-in” that may or may not include inserts.
THE MASH
Nonpaid
Public Access Copies
Copies distributed at Chicago Public High Schools through honor racks or student hawkers.
HOY & HOY: FIN DE SEMANA
Nonpaid
Home Delivery
Address specific households (non-Tribune subscribers) that include inserts. Single Copy Distribution
Single Copy distribution through racks, hawkers, and other key locations.
Public Access Copies
Copies distributed in multi-dwellings addressed to specific households with inserts.
Page 4 of 5 • 01-1110-0
Alliance for Audited Media
NOTES (continued)
Explanatory - Digital Products
Websites:
Scope of Verification:
We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord with Alliance for Audited Media Reader Profile
Standards. These standards can be found at http://www.auditedmedia.com/pdfs/telephonestandards.pdf. Verification of the Website Usage data included a review of the domains represented to be
associated with the member newspaper’s website and, for server based measurements, such other tests as deemed appropriate to confirm compliance to AAM Digital Services definitions and standards.
This verification does not include AAM participation in the publisher’s choice of data provider for website usage statistics nor should it be construed as an endorsement by AAM of the methodology or
technologies used by the data providers.
Website Usage Definitions:
Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server, net of Internal Page Impressions and Nonqualifying activity.
Internal Page Impressions: Website activity that is generated by browsers with IP addresses known to be associated with the website. This activity is excluded from the report.
Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e., a human
was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from reported figures.
Desktop Impressions: Pages that were recorded by a browser and operating system known to be associated with a desktop or laptop computer. Smartphone/Tablet Impressions are pages that were
recorded by a browser and operating system known to be associated with a mobile phone or tablet.
Monthly Traffic Details: Total Page Impressions
Site
ChicagoTribune.com (total)
Smartphone/Tablet
Desktop
ChicagoNow.com
RedeyeChicago.com
Metromix (Chicago)
ChicagoMag.com
Triblocal.com (total)
Smartphone/Tablet
Desktop
Vivelohoy.com
TheMash.com
ChicagoShopping.com
WGNRadio.com
WGNTV.com
CLTV.com
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
114,256,355
20,768,926
93,487,429
3,224,242
8,717,829
2,436,322
2,392,405
3,295,149
405,474
2,889,675
1,245,527
36,113
4,835,457
1,165,908
7,494,905
905,419
113,465,556
25,975,355
87,490,201
4,825,829
4,264,461
1,836,592
1,933,799
3,630,287
498,156
3,132,131
989,765
25,369
968,461
1,020,077
5,663,678
897,783
128,331,919
32,753,463
95,578,456
5,345,221
4,855,176
2,289,551
1,866,467
4,242,739
524,760
3,717,979
1,485,134
21,151
428,142
1,221,411
6,640,294
843,121
125,196,107
29,084,297
96,111,810
4,603,657
5,494,246
2,703,517
2,083,289
4,407,220
673,117
3,734,103
994,455
21,104
252,316
966,245
3,728,927
486,282
115,888,999
26,361,157
89,527,842
3,703,563
4,104,092
1,744,118
1,768,742
3,818,991
486,909
3,332,082
646,594
43,250
155,127
970,853
3,547,201
446,878
119,370,191
30,433,793
88,936,398
4,803,263
4,090,144
1,984,966
1,907,681
5,160,322
815,140
4,345,182
948,532
49,217
128,088
1,125,563
4,943,669
483,203
The following domains were included in website activity:
ChicagoTribune.com: affiliate.zap2it.com/*aid=chi*,articles.chicagotribune.com, blogs.chicagotribune.com, chicagopoints.chicagotribune.com, chicagosports.sportsdirectinc.com, chicagotribune.il-foreclosure.com, chicagotribune.public-record.com, chicagotribune.signon.trb.com, discussions.chicagotribune.com, elections.chicagotribune.com, featuresblogs.chicagotribune.com, findlocal.chicagotribune.
com, leisureblogs.chicagotribune.com, newsblogs.chicagotribune.com, pqasb.pqarchiver.com/chicagotribune/,sports.chicagotribune.com, tv.chicagotribune.com, tvlistings.zap2it.com/*aid=chi*, www.
apartments.com/*partner=chitrib*, www.careerbuilder.com/*siteid=cb_ctnpqsb*, www.cars.com/*aff=chitrib*, www.chicagotribune.com, www.homefinder.com/*chitrib*, www.legacy.com/*chicagotribune*
ChicagoNow.com: www.chicagonow.com
RedeyeChicago.com: articles.redeyechicago.com, homicides.redeyechicago.com, missedconnections.redeyechicago.com, neighborhoods.redeyechicago.com, photos.redeyechicago.com, www.
redeyechicago.com
Metromix (Chicago): chicago.metromix.com
ChicagoMag.com: www.chicagomag.com, www.chicagomagazine.com Triblocal.com: www.triblocal.com, www.chicagotribune.com/news/local/*
Vivelohoy.com: www.vivelohoy.com TheMash.com: www.themash.com
ChicagoShopping.com: flyers.chicagoshopping.com, offers.chicagoshopping.com, www.chicagoshopping.com
WGNRadio.com: discussions.wgnradio.com, player.streamtheworld.com/*wgn*, www.wgnradio.coM
WGNTV.com: affiliate.zap2it.com/*aid=twgntv*, blog.chicagoweathercenter.com , discussions.wgntv.com , weather.chicagoweathercenter.com, web.live.weatherbug.com, weblogs.wgntv.com, www.
chicagoweathercenter.com, www.wgntv.com
CLTV.com: weblogs.cltv.com, www.cltv.com
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Publisher’s Statement and will be verified at the
next scheduled audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we
considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
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Alliance for Audited Media
Copyright © 2013 All rights reserved.