strongco corporation . 2011 annual report
Transcription
strongco corporation . 2011 annual report
STRONGCO CORPORATION . 2011 ANNUAL REPORT CORPORATE PROFILE Strongco Corporation is one of Canada’s largest multiline mobile equipment dealers and operates in the northeastern United States through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. Strongco has approximately 640 employees serving customers from 26 branches in Canada and five in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, National, Grove, Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Doppstadt, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP. OPERATING HIGHLIGHTS CONTENTS 1 2 4 6 8 9 12 75 76 Operating Highlights Strongco Represents Leading Manufacturers Strongco’s Distribution Network Continues to Grow Growth Strategy Financial Highlights Letter to Shareholders Financial Reporting for 2011 Five-Year Review Corporate and Shareholder Information 1 2 3 ESTABLISHED PROFITABILITY INCREASED REVENUES CONTROLLED EXPENSES 2011 net income $9.9 million, compared to 2010 net loss of $0.9 million Grew total sales 44% to $423.2 million. Excluding Chadwick-BaRoss acquisition, same-store sales improved 28%, with gains in all three revenue streams Improved ratio of overhead costs to revenues to 15.3% from 18.2% in 2010 4 5 6 7 8 GREW EBITDA STRENGTHENED BALANCE SHEET IMPROVED MARKET SHARE COMPLETED ACQUISITION IMPROVED MARKET PRESENCE Completed $7.8 million rights offering to support growth strategy Increased national market share for second consecutive year Acquired ChadwickBaRoss, Inc., a five-branch dealer in the northeastern United States Initiated program of construction of new branches and upgrades of existing facilities in Alberta, Quebec and Ontario Increased EBITDA to $43.1 million from $24.2 million in 2010 STRONGCO 2011 ANNUAL REPORT 1 REVENUE BY SEGMENT EQUIPMENT SALES PRODUCT SUPPORT EQUIPMENT RENTAL $275.9M $117.7M $29.6M Sales of heavy equipment increased significantly in 2011 as customers gained confidence in the economy and prepared for more business activity by making capital investments and renewing fleets. Product support revenues rose during 2011 as Strongco’s machine population increased and usage levels moved higher from 2010. Many customers remained cautious as the economy recovered. Strongco’s increased commitment to a program of rental purchase options as an attractive alternative for customers to acquire new equipment without an immediate capital outlay, and generally leads to the sale of the machine. STRONGCO REPRESENTS LEADING MANUFACTURERS Strongco is one of Canada’s largest multiline mobile equipment dealers and also operates in the northeastern United States through Chadwick-BaRoss, Inc. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, National Crane, Grove Crane, Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Doppstadt, Link-Belt and Kawasaki. EXPANSION IN ONTARIO During 2011, Strongco added to its facilities in Ontario with a new 10,500-square-foot outlet near Orillia. The branch opened in November to offer local support to Strongco’s customers in the quarry and aggregate business. The facility is strategically located near aggregate industries. The new branch is branded as Volvo and will also carry other complementary brands in support of end user markets in the area. THUNDER BAY SUDBURY OTTAWA ORILLIA BRAMPTON KITCHENER LONDON BURLINGTON 2 STRONGCO 2011 ANNUAL REPORT PICKERING MISSISSAUGA GRIMSBY Thomas Sockett, Field Technician Orillia, Ontario STRONGER MARKETS IN CONSTRUCTION, INFRASTRUCTURE AND OIL AND GAS FUELLED A 50% INCREASE IN EQUIPMENT SALES DURING 2011. STRONGCO 2011 ANNUAL REPORT 3 REVENUE BY GEOGRAPHIC AREA EASTERN CANADA CENTRAL CANADA WESTERN CANADA NEW ENGLAND $143.7M $128.6M $104.3M $ 46.6M Sales in eastern Canada, Quebec and the Atlantic provinces, improved with construction of large infrastructure projects and hydro installations in Quebec. The construction market in central Canada (Ontario) stengthened with rising commercial construction as well as government infrastructure projects. STRONGCO’S DISTRIBUTION NETWORK CONTINUES TO GROW Strongco has approximately 640 employees providing service to customers across Canada and in the northeastern United States. The Company operates 26 Canadian branches in Alberta, Ontario, Quebec, Newfoundland and Labrador, New Brunswick, Nova Scotia and Prince Edward Island. In New England, Strongco serves customers from five branches—three in Maine and one each in Massachusetts and New Hampshire—all operated by Chadwick-BaRoss, Inc. Strongco’s market in western Canada is focused on the oil and gas industry in northern Alberta, where rising petroleum prices spurred higher activity in 2011. While market conditions in the northeastern United States were weak during 2011, Chadwick-BaRoss realized modest growth and contributed positively to Strongco’s overall results. EXPANSION INTO THE UNITED STATES In February 2011, Strongco acquired Chadwick-BaRoss, a heavy equipment dealer headquartered in Westbrook, Maine, with five branches in New England. This Company has been in business for more than 80 years and is a highly regarded Volvo Construction Equipment dealer. MOUNT PEARL BAIE-COMEAU CHICOUTIMI VAL-D’OR SAINTE-FOY MONCTON CARIBOU LAVAL BANGOR BOUCHERVILLE CONCORD WESTBROOK CHELMSFORD 4 STRONGCO 2011 ANNUAL REPORT DARTMOUTH Patricia Pickreign, Shop Technician Westbrook, Maine THE ACQUISITION OF CHADWICK-BAROSS HAS BEEN A SOUND ADDITION TO CURRENT OPERATIONS AND PROVIDES A PLATFORM FOR FURTHER GROWTH IN THE UNITED STATES. STRONGCO 2011 ANNUAL REPORT 5 REVENUE BY BUSINESS UNIT EQUIPMENT SALES BY BRAND Manitowoc Crane 19 % 6% Case 6 % Manitowoc 19 % Multiline Volvo 63% Case 7% Used 9% 53% Case Chadwick-BaRoss PARTS REVENUE BY BRAND 7% 11% Volvo Other 30 % 56% Other 12 % Used 2% Brodie Mertz, Shop Technician Edmonton, Alberta GROWTH STRATEGY Fundamental to Strongco’s ongoing efforts to increase shareholder value is its two-part growth strategy. 1 ORGANIC GROWTH builds current business by increasing market penetration of the brands Strongco represents. This is achieved by enhancing the Company’s market presence and continuously improving operations. Strongco also strategically adds complementary brands to increase the throughput of its facilities. 6 STRONGCO 2011 ANNUAL REPORT 2 ACQUISITION of other dealerships provides immediate expansion of market footprint and new contributions to financial results. Acquisition criteria include coverage of brands that Strongco already represents and location in regions that are geographically close to the Company’s existing markets. SERVING THE OIL SECTOR In Alberta, construction began in mid-2011 on a new Volvo branded branch in Edmonton, which was completed in March 2012, with the existing Edmonton branch dedicated to cranes. A new Strongco facility is to be built in Fort McMurray in 2013 to more effectively serve customers in the oil sands. FORT MCMURRAY GRANDE PRAIRIE EDMONTON RED DEER CALGARY STRONGCO’S NATIONAL FACILITY IMPROVEMENT PROGRAM IS DRIVING IMPROVED CUSTOMER SERVICE AND EXPANDING THE COMPANY’S CAPACITY FOR FURTHER GROWTH. STRONGCO 2011 ANNUAL REPORT 7 FINANCIAL HIGHLIGHTS ($ millions, except per share amounts) 2011 2010 2009 (note 1) Revenues Net income (loss) $ $ 423.2 9.9 $ $ 294.7 (0.9) $ $ 291.8 – Basic and diluted earnings (loss) per share EBITDA $ 0.76 43.1 $ (0.08) 24.2 $ – 18.0 Total assets Total liabilities Shareholders’ equity $ 304.6 248.0 56.6 $ 215.2 170.2 45.0 $ 190.8 145.3 45.5 Note 1 – 2009 income statement figures reflect Canadian Generally Accepted Accounting Principles (“GAAP”) before the adoption of International Financial Reporting Standards (“IFRS”); 2009 balance sheet figures include the impact of changes related to the adoption of IFRS. REVENUES GROSS MARGIN EBITDA EBITDA MARGIN ($ millions) (% of revenues) ($ millions) (% of revenues) 291.8 294.7 423.2 20.5 19.2 19.0 18.0 24.2 43.1 6.2 8.2 10.2 2009 2010 2011 2009 2010 2011 2009 2010 2011 2009 2010 2011 2011 and 2010 data reflect IFRS rules; 2009 data reflect Canadian GAAP. 8 STRONGCO 2011 ANNUAL REPORT TO OUR SHAREHOLDERS REVIEW OF 2011 Dear Fellow Shareholder: Last year, in this space, I noted that Strongco had turned around in 2010, improving results with each successive quarter. Our job for 2011 was to improve results and grow. We have done that. For 2011, the Company posted substantially increased revenues, margins, EBITDA, earnings and earnings per share. As well as improving on execution, during 2011 we strengthened the Company’s foundation on which we will build that growth in the longer term. We completed an equity financing, undertook an important acquisition and began the expansion and upgrade of our branches to increase our market presence and better serve our customers. Strongco’s growth, combined with improved operating performance and stronger financial position, earned some recognition from investors during 2011. Even after issuing 2.6 million shares under a rights offering, the Company’s share price on the Toronto Stock Exchange increased by 45%, during a year in which the S&P/TSX Composite Index declined by 11%. As a result, Strongco’s market capitalization increased from $38 million at the outset of 2011 to $69 million at year end. Growth Strategy: Laying the Groundwork Fundamental to Strongco’s ongoing efforts to increase shareholder value is our two-part growth strategy. The first leg is to build our current business by increasing market penetration of the brands Strongco represents and increasing the throughput of our facilities. This is achieved by improving our internal operations and productivity and by executing more effectively on behalf of our customers. We also judiciously add new complementary brands and expand the geographies in which we represent these brands. The second leg of our growth strategy is the acquisition of other dealerships, primarily in the brands we already represent, in regions that are close to our existing markets and within a reasonable control distance. The rights offering, completed in January 2011, raised gross proceeds of $7.8 million. This was an expeditious and inexpensive way of raising funds to strengthen our balance sheet in anticipation of our growth plans for 2011. Internal Growth: Investing in Facilities Our internal growth strategy seeks to grow the business by continuously improving how we take care of our customers, from the sale of the machine through delivery and, importantly, through product support and service. To achieve this improvement, we must have modern, efficient and strategically located branches to support our customers and to increase our market presence. In 2011, we moved forward with four important branch expansions and upgrades. Our new Orillia branch opened in November 2011 to provide much improved local support to Strongco’s customers in the quarry and aggregate business in that region. In Edmonton, we began construction of a new Volvo-designated branch in mid-2011, which began operation in March 2012. We will shortly begin the upgrade of the existing Edmonton building, which is now dedicated to our crane operations in Alberta. This move is designed to remove constraints on the product support side of both the crane business and the construction equipment business. Also in Alberta, the decision was made to build a new facility in Fort McMurray to more directly serve customers in the oil sands. Our plan is to move into that new branch in the spring of 2013. And finally, in Quebec, a new and larger branch in Baie-Comeau will support the growth in the region of both our construction equipment and crane businesses. External Growth: Acquisition of Chadwick-BaRoss In February 2011, Strongco acquired Chadwick-BaRoss, Inc., a heavy equipment dealer headquartered in Westbrook, Maine, with three branches in Maine and one each in New Hampshire and Massachusetts. This operation has been in business in New England for more than 80 years STRONGCO 2011 ANNUAL REPORT 9 From left to right: Michel Rhéaume, General Manager, Case; Anna C. Sgro, Vice President, Multiline; William J. Ostrander, Vice President, Crane; Stuart Welch, President, Chadwick-BaRoss, Inc. and is a highly regarded Volvo Construction Equipment dealer. As with Strongco, Volvo represents just over half of Chadwick-BaRoss’ revenues. This acquisition is in line with our strategy of building scale, in part by acquiring dealerships associated with Strongco’s major brands and located in regions that are close to our current markets. Our 2011 results confirm that Chadwick-BaRoss is a sound addition to current operations on its own merits, but we believe it also represents a platform for further growth in the United States. Financial Results: Strong Gains in All Key Metrics During 2011, the heavy equipment sector benefited from improved end-use markets that were powered by a generally recovering economy, government infrastructure spending and strong commodity prices, particularly oil and gas, gold and base metals. For the year, Strongco’s unit sales of heavy equipment, other than cranes, for which we do not have accurate statistics, increased by 40%, outperforming a 35% increase in the markets we serve. 2011 was the second consecutive year that saw Strongco sales volumes growing faster than the heavy equipment market as a whole. In the crane segment, Strongco’s sales in 2011 more than doubled from the previous year. Expanding volumes, coupled with higher selling prices, led to a revenue increase of 44% over 2010 to $423.1 million. Of the total, the newly acquired Chadwick-BaRoss operation contributed $46.6 million. On a same-store basis, our top line advanced 28%. In 2011, we maintained good margins —19.0% as a percentage of revenue in 2011, consistent with last year. Administrative, distribution and selling expenses were 22% higher, primarily because of incremental costs associated with the newly acquired Chadwick-BaRoss. As a percentage of revenue, expenses improved to 15.3% from 18.2% due to continuing attention to cost control, and also as a benefit from increased scale. For the year, Strongco’s EBITDA increased to $43.1 million from $24.2 million, and net earnings improved to 10 STRONGCO 2011 ANNUAL REPORT $9.9 million, compared to a net loss of $0.9 million in 2010. On a per-share basis, Strongco earned $0.76, up from a loss of $0.08 in 2011. Outlook: Solid Prospects Strongco enters 2012 with solid prospects for further profitable expansion. At the outset of the year our order book totals $70 million, compared to $50 million at the beginning of 2011. Sales in the first quarter of 2012 increased that backlog to over $90 million at March 31. Going forward, major economic indicators are moving in our direction. Canada’s gross domestic product is forecast to increase by 2.6% in 2012 from 2.3% in 2011. The increase is expected to spur construction activity, particularly in central Canada. Meanwhile, robust commodity prices and committed capital investment will continue to drive Alberta’s oil sands and mining operations across the country. A recovering U.S. economy should provide additional stimulus to our operation in New England. At the same time, Strongco’s national facility improvement program is enabling us to improve customer service and expanding the Company’s capacity for further growth. The satisfactory performance of Strongco in 2011 was achieved though the hard work and commitment of our team. I thank all of my fellow employees for their contribution to our success. We are grateful for the business we have earned from our customers and for the ongoing support of the brands we represent. I also appreciate the wise counsel and support of our board members. Strongco is positioned for further profitable growth. Our job is to achieve it. Robert H.R. Dryburgh President and Chief Executive Officer Jean-Francois Trottier, Technician Boucherville, Quebec DURING 2011 STRONGCO EXECUTED ON THE STRATEGY OF BUILDING SCALE THROUGH INTERNAL GROWTH AND ACQUISITIONS IN ORDER TO GAIN THE BENEFITS OF A LARGER ENTERPRISE. STRONGCO 2011 ANNUAL REPORT 11 Lyndon Jennings Field Service Technican Burlington, Ontario FINANCIAL REPORTING FOR 2011 MANAGEMENT’S DISCUSSION AND ANALYSIS FINANCIAL STATEMENTS 13 13 13 14 26 32 33 33 33 38 39 40 41 42 43 44 45 12 Financial Highlights Company Overview Conversion to a Corporation Financial Results – Annual Financial Results – Fourth Quarter Summary of Quarterly Data Contractual Obligations Shareholder Capital Outlook 34 34 35 37 37 STRONGCO 2011 ANNUAL REPORT Non-IFRS Measures Critical Accounting Estimates Risks and Uncertainties Disclosure Controls and Internal Controls Over Financial Reporting Forward-Looking Statements Management’s Responsibility for Financial Reporting Independent Auditors’ Report Consolidated Statement of Financial Position Consolidated Statement of Income (Loss) Consolidated Statement of Comprehensive Income (Loss) Consolidated Statement of Changes in Shareholders’ Equity Consolidated Statement of Cash Flows Notes to Consolidated Financial Statements MANAGEMENT’S DISCUSSION AND ANALYSIS The following management’s discussion and analysis (“MD&A”) provides a review of the consolidated financial condition and results of operations of Strongco Corporation, formerly Strongco Income Fund (“the Fund”), Strongco GP Inc. and Strongco Limited Partnership, collectively referred to as “Strongco” or “the Company”, as at and for the year ended December 31, 2011. This discussion and analysis should be read in conjunction with the accompanying audited consolidated financial statements as at and for the year ended December 31, 2011. For additional information and details, readers are referred to the Company’s quarterly unaudited consolidated financial statements and quarterly MD&A for fiscal 2011 and fiscal 2010 as well as the Company’s Notice of Annual Meeting of Unitholders and Information Circular (“IC”) dated April 20, 2011, and the Company’s Annual Information Form (“AIF”) dated March 30, 2011, all of which are published separately and are available on SEDAR at www.sedar.com. Unless otherwise indicated, all financial information within this discussion and analysis is in millions of Canadian dollars except per share amounts. The information in this MD&A is current to March 20, 2012. Financial Highlights Company Overview • • • • • • Strongco is one of the largest multiline mobile equipment distributors in Canada. In February 2011, Strongco acquired 100% of the shares of Chadwick-BaRoss, Inc., a multiline distributor of mobile construction equipment in the New England region of the United States (see discussion below under the heading “Acquisition of Chadwick-BaRoss, Inc.”). Strongco sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets. This business distributes numerous equipment lines in various geographic territories. The primary lines distributed include those manufactured by: i. Volvo Construction Equipment North America Inc. (“Volvo”), for which Strongco has distribution agreements in each of Alberta, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador in Canada and Maine and New Hampshire in the United States; ii. Case Corporation (“Case”), for which Strongco has a distribution agreement for a substantial portion of Ontario; and iii. Manitowoc Crane Group (“Manitowoc”), for which Strongco has distribution agreements for the Manitowoc, Grove and National brands covering much of Canada, excluding Nova Scotia, New Brunswick and Prince Edward Island. The distribution agreements with Volvo and Case provide exclusive rights to distribute the products manufactured by these companies in specific regions and/or provinces. In addition to the above-noted primary lines, Strongco also distributes several other ancillary or complementary equipment lines and attachments. Revenue increased by 44% to $423.2 million National market share improved year over year Gross margin increased by 42% to $80.6 million EBITDA increased to $43.1 million from $24.2 million Net income totalled $9.9 million versus a net loss of $0.9 million EPS increased to $0.76 from a net loss of $0.08 per share ($ millions, except per share amounts) Year ended December 31 2011 Income Statement Highlights Revenues $ Net income (loss) $ Basic and diluted earnings (loss) per share $ EBITDA (note 2) Balance Sheet Highlights Equipment inventory Total assets Debt (bank debt and other notes payable) Equipment notes payable Total liabilities $ 2010 2009 (note 1) 423.2 9.9 $ $ 294.7 (0.9) $ $ 291.8 – 0.76 43.1 $ (0.08) 24.2 $ – 18.0 185.3 304.6 $ 142.1 215.2 $ 124.5 190.8 30.8 160.4 248.0 13.6 118.2 170.2 12.3 104.8 145.3 Note 1 – 2009 income statement figures reflect Canadian Generally Accepted Accounting Principles (“GAAP”) before the adoption of International Financial Reporting Standards (“IFRS”); 2009 balance sheet figures include the impact of changes related to the adoption of IFRS. Note 2 – “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under IFRS and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. Conversion to a Corporation The Fund was an unincorporated, open-ended, limited purpose trust established under the laws of the Province of Ontario pursuant to a declaration of trust dated March 21, 2005 as amended and restated on April 28, 2005 and September 1, 2006. Pursuant to a plan of arrangement approved by the unitholders at the Fund’s Annual and Special Meeting on May 14, 2010, the Fund was STRONGCO 2011 ANNUAL REPORT 13 Management’s Discussion and Analysis operations, balance sheet and cash flow figures presented in the following MD&A for comparative periods prior to July 1, 2010 reflect those of the Fund. References in this MD&A to shares and shareholders of the Company are comparable to units and unitholders previously under the Fund. Details of the conversion are outlined in the Fund’s Management Information Circular dated April 6, 2010, which contains the Plan of Arrangement, available on SEDAR at www.sedar.com. converted to a corporation effective July 1, 2010. The conversion involved the incorporation of Strongco Corporation, which issued shares to the unitholders in exchange for the units of the Fund on a one-for-one basis so that the unitholders became shareholders in Strongco Corporation, after which the Fund was wound up into Strongco Corporation. Following the conversion on July 1, 2010, Strongco Corporation has carried on the business of the Fund unchanged except that Strongco Corporation is subject to taxation as a corporation. The results of Financial Results – Annual CONSOLIDATED RESULTS OF OPERATIONS Year ended December 31 ($ thousands, except per share amounts) 2011 Revenues $ 423,153 Cost of sales 342,601 Gross margin 80,552 Administration, distribution and selling expenses 64,742 Other income (1,163) Operating income 16,973 Interest expense 5,841 Earnings (loss) from continuing operations before income taxes 11,132 Provision for income taxes 1,203 Earnings (loss) from continuing operations 9,929 Earnings (loss) from discontinued operations – Net income (loss) $ 9,929 Basic and diluted earnings (loss) per share from continuing operations Basic and diluted earnings (loss) per share Weighted average number of shares – Basic – Diluted Key financial measures: Gross margin as a percentage of revenues Administration, distribution and selling expenses as percentage of revenues Operating income as a percentage of revenues EBITDA (note 2) $ 0.76 0.76 2011/2010 2009 (note 1) $ Change % Change $ 294,657 237,971 56,686 $ 291,795 231,847 59,948 $ 128,496 104,630 23,866 44% 44% 42% 53,535 (740) 3,891 4,816 55,822 (1,816) 5,942 4,433 11,207 (423) 13,082 1,025 21% 57% 336% 21% (925) – (925) – (925) 1,509 775 734 (716) 18 $ 12,057 1,203 10,854 – 10,854 $ (2,434) (775) (1,659) 716 (943) $ 0.84 $ (0.15) $ 18,878 $ 6,172 $ $ (0.08) (0.08) $ $ 0.07 – 13,049,126 13,088,968 11,053,608 11,053,608 10,508,719 10,508,719 19.0% 19.2% 20.5% 15.3% 18.2% 19.1% $ 4.0% 43,067 2010/2009 2010 $ 1.3% 24,189 $ 2.0% 18,017 78% $ $ Change % Change 2,862 6,124 (3,262) 1% 3% -5% (2,287) 1,076 (2,051) 383 -4% -59% -35% 9% 34% Note 1 – 2009 income statement figures reflect Canadian GAAP before the adoption of IFRS; 2009 balance sheet figures include the impact of changes related to the adoption of IFRS. Note 2 – “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under IFRS and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. 14 STRONGCO 2011 ANNUAL REPORT Management’s Discussion and Analysis ACQUISITION OF CHADWICK-BAROSS, INC. On February 17, 2011, the Company completed the acquisition of 100% of the shares of Chadwick-BaRoss, Inc. (“Chadwick-BaRoss” or “CBR”) for a purchase price of US$11.1 million. The transaction value was satisfied with net cash of US$9.2 million and notes issued to the major shareholders of Chadwick-BaRoss totalling US$1.9 million. ChadwickBaRoss is a heavy equipment dealer headquartered in Westbrook, Maine, with three branches in Maine and one in each of New Hampshire and Massachusetts. The acquisition was effective as of February 1, 2011 and the results of Chadwick-BaRoss have been included in the consolidated results of Strongco from that date. MARKET OVERVIEW Strongco participates in a number of geographic regions and in a wide range of end use markets that utilize heavy equipment and which may have differing economic cycles. Construction markets generally follow the cycles of the broader economy, but typically lag by periods ranging up to 12 months. As construction markets recover following a recession, demand for heavy equipment normally improves as construction activity and confidence in construction markets build. In addition, as the financial resources of customers strengthen, they have historically replenished and upgraded their equipment fleets after a period of restrained capital expenditures. Demand in oil and gas and mining markets is affected by the economy but also tends to be driven by global demand and pricing of the relevant commodities. Recovery in equipment markets is normally first evident in equipment used in earth moving applications and followed by cranes, which are typically utilized in later phases of construction. Cranes are also extensively utilized in the oil and gas sector. Rental of heavy equipment is typically stronger following a recession until confidence is restored and the financial resources of customers improve. While the economic recession that persisted throughout most of 2009 officially ended in Canada in 2010, construction markets remained weak in the first quarter of 2010. With the onset of warmer spring weather and spurred by government stimulus spending for infrastructure projects, construction activity began to show signs of improvement in the third quarter of 2010. This improvement continued in the fourth quarter of 2010 as confidence in the economy increased. Correspondingly, demand for new heavy equipment was soft in the first quarter of 2010 but started to improve late in the second quarter and continued to strengthen in the third and fourth quarters of 2010. While construction markets and demand for heavy equipment were improving, many customers remained reluctant or lacked the financial resources following the recession to commit to purchase new construction equipment and instead rented to meet their equipment needs in the first half of 2010. That trend continued in the second half of 2010, but with confidence in the economy continuing to rise, construction activity increasing and activity in the oil sector in Alberta increasing, customers were more willing to purchase equipment and exercise purchase options under rental purchase option contracts (“RPOs”) in the fourth quarter of 2010. Recovery was first evident in the markets for compact and lower-priced equipment while demand for larger, higher-priced equipment was slower to recover. In particular, the market for cranes remained weak in the first and second quarters of 2010 but started to show improvement in the latter half of the year. Strongco’s sales backlogs for all categories of equipment, including cranes, improved steadily during the first and second quarters of 2010 and remained strong through the balance of the year and into 2011. With continuing strength in the Canadian economy, construction activity and demand for heavy equipment remained strong in 2011. Significant projects for hydroelectric facilities, road construction and bridge repair and other infrastructure improvements initiated in 2010 and 2011 also increased demand for heavy equipment. In addition, with continued strength in the oil sector, activity in and around Alberta’s oil sands has been robust, resulting in increased demand for heavy equipment. While customers have been more confident and willing to purchase equipment in 2011, rental activity, especially under RPOs, also remained strong. With the increasing demand for heavy equipment, sales backlogs in Canada continued to show strength in 2011. While the economy and demand for equipment have been improving in Canada, there has been little recovery in heavy equipment markets in the United States due to continued weak economic conditions. Residential construction has been a major driver of the U.S. economy and heavy equipment markets in the past. However, current housing activity in most states remains depressed and this situation continues to negatively affect demand for heavy equipment. Certain market segments, however, such as waste management and scrap handling, have experienced continued activity and generated demand for heavy equipment in the northeastern United States. In addition, while sales of new equipment have not shown significant growth, parts and service activity in New England has remained fairly strong as customers repaired rather than replaced their fleets. In response to the weak global economic conditions and the recession in the United States in particular, original equipment manufacturers (“OEMs”) scaled back production capacity starting in 2009. As demand in Canada and certain other countries has been increasing, OEMs have been challenged to bring production capacity and supply lines back on line at the same pace. This resulted in longer delivery lead times and reduced availability of equipment in 2011. OEM production levels are improving, but delivery lead times for new equipment remained stretched in 2011. This has benefited dealers carrying higher levels of older equipment in their inventories. In addition, the scheduled transition from Tier 3 engines to the new lower-emission Tier 4 technology has affected supply and increased demand for equipment with Tier 3 engines. The tsunami and nuclear disaster in Japan early in 2011 affected the production and supply of certain brands and types of equipment manufactured in Japan. In addition, the supply of certain parts from Japan for equipment manufactured in other parts of the world has also been affected by the crisis. During 2011, Strongco was not severely impacted by this disaster as the vast majority of the equipment it distributes is manufactured outside of Japan. However, shortages of parts from Japan have impacted production schedules and could affect equipment availability in the future. STRONGCO 2011 ANNUAL REPORT 15 Management’s Discussion and Analysis REVENUES A breakdown of revenue for the years ended December 31, 2011, 2010 and 2009 is as follows: Years ended December 31 ($ millions) 2011 Eastern Canada (Atlantic and Quebec) Equipment sales Equipment rentals Product support Total Eastern Canada Central Canada (Ontario) Equipment sales Equipment rentals Product support Total Central Canada Western Canada (Manitoba to B.C.) Equipment sales Equipment rentals Product support Total Western Canada Northeastern United States Equipment sales Equipment rentals Product support Total Northeastern United States Total Revenues Equipment sales Equipment rentals Product support Total Equipment Sales Strongco’s equipment sales for the year ended December 31, 2011 were $275.9 million, which was up $92.2 million or 50% from $183.7 million in 2010. The acquisition of Chadwick-BaRoss in February 2011 accounted for $26.9 million of the sales increase, while sales in Canada increased by $65.3 million or 36% in the year. Sales were up in all regions of Canada, with the largest increase in Western Canada. While the Canadian economy fell into a recession in the early part of 2009 that lasted for most of the year, sales in the first quarter of 2009 were partially sustained by the fairly robust backlogs that existed at the end of 2008. However, as construction markets in Canada declined significantly during the recession, Strongco’s equipment sales concurrently fell in all regions of the country through the balance of 2009. Total unit volumes in the markets Strongco serves were estimated to be down on average approximately 50% in 2009, with some regions experiencing declines of close to 80%. These conditions contributed to a decline in Strongco’s equipment sales of 35% in 2009. $ $ $ $ $ $ $ $ $ $ 2010 90.1 11.2 42.4 143.7 $ 89.2 5.1 34.3 128.6 $ 69.7 9.7 24.9 104.3 $ $ $ $ 71.2 8.3 36.6 116.1 $ 70.7 6.0 32.0 108.7 $ $ $ 41.8 7.9 20.2 69.9 $ 183.7 22.2 88.8 294.7 $ $ 2011/2010 2010/2009 2009 % Change % Change 71.9 4.7 38.0 114.6 27% 35% 16% 24% -1% 78% -4% 1% 79.9 5.9 36.3 122.2 26% -15% 7% 18% -12% 1% -12% -11% 31.9 3.7 19.4 55.1 67% 23% 23% 49% 31% 112% 4% 27% 183.7 14.3 93.7 291.8 50% 33% 33% 44% – 55% -5% 1% 26.9 3.6 16.1 46.6 275.9 29.6 117.7 423.2 $ $ $ EQUIPMENT SALES BY QUARTER – FISCAL 2009 TO FISCAL 2011 ($ millions) $80 $70 $60 $50 $40 $30 $20 $10 $0 Fiscal 2009 16 STRONGCO 2011 ANNUAL REPORT Fiscal 2010 Fiscal 2011 Management’s Discussion and Analysis In 2010, as the recession abated, construction markets in Canada slowly began to recover. However, in the immediate post-recession environment, order backlogs were low. Demand for heavy equipment remained weak until late in the second quarter as many customers remained reluctant or lacked the financial resources following the recession to make significant equipment purchases. Recovery in demand for compact equipment was much faster than for larger, more expensive units. Strongco’s sales pattern in 2010 followed the same recovery trend, with sales increasing in each quarter through the year as construction markets and demand for heavy equipment recovered following the recession. The traditional seasonality of equipment sales normally results in sales in the third quarter, when contractors are typically working on projects, being less than sales in the second quarter, when customers tend to be buying in anticipation of summer work. This trend was evident in the marketplace in 2010. While Strongco’s sales in the first and second quarters fell short of 2009, sales in the latter half of 2010 were well ahead of the prior year and increased despite the seasonal downturn in the third quarter. For the full year, Strongco’s equipment sales were flat compared to 2009 at $183.7 million. Price competition was aggressive in the first and second quarters of 2010, as many equipment dealers were carrying excess levels of aging inventory and large amounts of equipment coming off rent following the recession. This contributed to a decline in Strongco’s market share in the first half of the year. As market demand for equipment increased, excess inventory was reduced and, with improved sales execution, Strongco’s market share improved through the latter half of 2010 and at year end had recovered to levels consistent with the prior year. Average selling prices vary from period to period depending on sales mix between product categories, model mix within product categories and features and attachments included in equipment being sold. While average selling prices in 2010 remained below pre-recession levels, Strongco’s average selling prices increased during the year across most product categories as customer confidence grew and willingness increased to purchase larger, higher-priced equipment (such as cranes, articulated trucks and large loaders). In addition, the ongoing strength of the Canadian dollar and increased price competition also contributed to lower average selling prices in 2010. The recovery evident in the latter half of 2010 continued into 2011. Improving economic conditions, continued recovery in construction markets, higher infrastructure spending and increased activity in the oil and gas and mining sectors in Canada all resulted in stronger demand for heavy equipment. Demand for heavy equipment varied across the country and between product categories. On a national basis the markets for heavy equipment, other than cranes, that Strongco serves in Canada were estimated to be an average of 35% higher in 2011. Overall, Strongco outperformed the market in Canada, with total unit volume up more than 40%, which resulted in a larger share of the total market in 2011. Accurate market data for cranes is not available, but the crane market in Canada improved in 2011 as many end users and large crane rental companies that curtailed purchases during the recession replenished and replaced aging fleets. Strongco’s crane sales in 2011 were more than double the level of 2010. The largest increase in demand for heavy equipment was in Alberta, followed by Quebec and Ontario. Average selling prices also continued to improve in 2011 due primarily to a higher proportion of sales of larger, more expensive equipment and slight increases in most product categories. While the ongoing strength of the Canadian dollar and price competition continued to put pressure on selling prices, increased demand, combined with product availability and delivery issues, helped support stronger selling prices in 2011. On a regional basis, equipment sales in Eastern Canada (Quebec and Atlantic regions) totalled $90.1 million in 2011, which was up $18.9 million, or 27%, from $71.2 million in 2010. The bulk of the increase was in Quebec, where construction markets continued to benefit from a high level of spending on infrastructure projects and large hydroelectric projects in the northern region of the province. Most of Strongco’s sales increase was in cranes, loaders, articulated trucks and larger equipment. In addition, the Company’s sales of rock crushing equipment in Quebec were strong in 2011. The markets for heavy equipment, other than cranes, in which Strongco participates in Eastern Canada were estimated to be up by approximately 20% in 2011 over 2010. For the first three quarters of 2011, Strongco outperformed the market and captured a larger market share. However, Strongco’s share of the market showed a slight decline in the fourth quarter, as total market volumes in the quarter included higher than normal increases by dealer-owned rental fleets as well as replenishment of equipment fleets at several independent rental companies, both segments of the market in which Strongco does not participate. In addition, equipment sales at auction were very high in the fourth quarter, which inflated the total market numbers. Excluding the replenishment of rental fleets and auction sales, Strongco’s market share in the fourth quarter in Eastern Canada for heavy equipment, other than cranes, was consistent with the first three quarters, and for the full year was up over 2010. Market statistics for cranes sold to end use customers are not readily available, but the crane market in Eastern Canada, which generally remained weak in 2010 following the recession, showed continued improvement throughout 2011. Some of this growth was the result of certain large crane rental customers in Quebec upgrading and increasing their fleets. In addition, a few large cranes that had been on RPO contracts were sold in 2011. The Company’s sales of cranes in Eastern Canada were up 142% in 2011 compared to 2010. Strongco’s equipment sales in Central Canada were $89.2 million, which was up $18.5 million, or 26%, from 2010. After a slow start to the year as a result of the cold, snowy winter and very wet spring weather conditions that delayed many construction and infrastructure projects, activity in Ontario picked up in the second, third and fourth quarters, which increased demand and spending for heavy equipment. In the markets that Strongco serves in Central Canada, total unit volumes of heavy equipment, other than cranes, were approximately 20% higher than in 2010. In most product categories, Strongco outperformed the market, with unit volume increases greater than the market, which resulted in higher market shares. However, product availability and extended supplier delivery lead times, combined with aggressive price STRONGCO 2011 ANNUAL REPORT 17 Management’s Discussion and Analysis competition from certain dealers, resulted in lower volumes and a loss of market share in particular product categories and markets. This was especially evident within the Company’s Case Construction Equipment product lines. Accurate market data is not readily available for cranes, but demand for cranes in Central Canada was stronger in 2011, demonstrating continued recovery following the recession. Strongco’s crane sales in Ontario in 2011 were up more than 77% from a year ago as certain crane rental customers, who refrained from purchasing new cranes during the recession, replenished their fleets. Equipment sales in Western Canada during 2011 were $69.7 million, up $27.9 million, or 67%, over 2010. Strongco’s product lines in Alberta serve the oil sector, primarily in the site preparation phase, as well as natural gas production, both of which were significantly impacted by weakness in the energy sector during 2009. The construction and infrastructure segments that Strongco serves in the region were also severely impacted by the recession. With the upward trend and sustainability in oil prices through 2010 and into 2011, economic conditions in Alberta improved significantly. Construction activity and demand for heavy equipment began to show signs of recovery in 2010, particularly in Northern Alberta in the latter half of that year, and the improvement continued in 2011. Total units sold in the markets served by Strongco in Alberta, excluding cranes, were estimated to be up approximately 80% relative to 2010 and Strongco’s unit sales were up 53% in the region. For the first three quarters of 2011, Strongco outperformed the market in Western Canada and captured a larger share of the growing market. However, the Company’s market share showed a decline in the fourth quarter due in part to lack of product availability and delayed deliveries from the OEM suppliers. In addition, the market in Western Canada spiked in the fourth quarter due to an unusually high level of rental fleet replenishment at certain dealers as well as independent rental companies. Excluding rental fleet replenishment, where Strongco does not participate, the Company’s market share was down slightly in the fourth quarter and full year. The largest portion of Strongco’s increase in sales in Western Canada was in general purpose equipment (“GPE”) and larger equipment, but compact and road equipment sales were also up in 2011. While the sales increase in 2011 was substantial, volumes in Northern Alberta were hampered by longer delivery lead times and availability issues with certain products. The market for cranes in Alberta has been recovering since the recession, but more slowly than for other heavy equipment. Demand for cranes in Western Canada, particularly in Northern Alberta, improved significantly in 2011. Strongco’s crane sales in Alberta were somewhat constrained in the first half of the year due to delivery delays from the manufacturer. Benefiting from continued recovery in the market and a catch-up on OEM deliveries, Strongco’s crane sales in Western Canada grew by 75% during 2010. The sales backlog of cranes in Alberta remains strong and RPO activity has increased, which are positive signs of continued recovery in the crane markets in Western Canada. Strongco’s equipment sales in the northeastern United States were $26.9 million in the 11 months from February 1, 2011, the effective date of the acquisition of Chadwick-BaRoss (see “Acquisition of Chadwick-BaRoss, Inc.”), to December 31, 2011. The markets for heavy 18 STRONGCO 2011 ANNUAL REPORT equipment in New England remained soft in 2011 and were estimated to be down approximately 40% from pre-recession levels. The traditional heavy equipment markets for residential construction, forestry and infrastructure in the region have remained flat year over year, but other markets for scrap handling and waste management have experienced some increase in activity. Chadwick-BaRoss’ equipment sales for the 11 months were slightly ahead of the same period in 2010, but market share in this soft market declined slightly in 2011 due primarily to product shortages and delivery delays from the manufacturer. Equipment Rentals It is common industry practice for certain customers to rent to meet their heavy equipment needs rather than commit to a purchase. In some cases this is in response to the seasonal demands of the customer, as in the case of municipal snow removal contracts, or to meet customers’ needs for specific projects. In other cases, certain customers prefer to enter into short-term rental contracts with an option to purchase after a period of time or hours of machine usage. This type of contract is referred to as a rental purchase option contract (“RPO”). Under an RPO, a portion of the rental revenue is applied toward the purchase price of the equipment should the customer exercise the purchase option. This provides flexibility to the customer and results in a more affordable purchase price after the rental period. Normally, the significant majority of RPOs are converted to sales within a six-month period and this market practice has proven to be an effective method of building sales revenues and the field population of equipment. Rental activity was strong during the recession in 2009, as customers were more inclined to rent equipment rather than purchase in the uncertain environment. In 2010, the recession in Canada officially ended, but customers remained reluctant or lacked the financial resources to purchase equipment, and while construction markets were recovering, many customers opted to rent equipment under RPO contracts. Consequently, Strongco decided to make a higher level of inventory available for RPOs, which resulted in continued strong rental activity in 2010. Rentals under RPO contracts were particularly strong in Alberta in 2010 as the economy recovered and activity in the oil sands increased, and in Quebec. Rental activity, including rentals under RPO contracts, remained strong in 2011. In addition, Strongco’s crane business, which has traditionally not had a significant rental element, experienced an increase in rental activity in 2011 as customers showed a preference to rent following the recession and demand for cranes recovered. Strongco’s rental revenue in 2011 was $29.6 million, which was up $7.4 million, or 33%, from $22.2 million in 2010. Rental revenue from the acquisition of Chadwick-BaRoss in February 2011 contributed $3.6 million of the increase in the year, while rental revenue in Canada was up by $3.8 million, or 18%, in 2011. On a regional basis in Canada, rental activity was stronger in all regions of the country with the exception of Ontario, where rental revenues declined slightly to $5.1 million from $6.0 million in 2010. In Eastern Canada, which has traditionally not been a large rental market, equip- Management’s Discussion and Analysis ment rentals were $11.2 million in 2011, or 35% higher than 2010. Most of the increase in Eastern Canada was the result of RPO contracts for articulated trucks and loaders in Quebec. Rental activity was also strong in Alberta in 2011, demonstrating further evidence of recovery in that province following the significant decline in rental activity during the recession. Rental revenues in Western Canada in 2011 were $9.7 million compared to $7.9 million in 2010. Product Support Sales of new equipment usually carry a warranty from the manufacturer for a defined term. Product support revenues from the sales of parts and service are therefore not impacted until the warranty period expires. Warranty periods vary from manufacturer to manufacturer and depend on customer purchases of extended warranties. Product support activities (sales of parts and service outside of warranty), therefore, tend to increase at a slower rate and lag equipment sales by three to five years. The increasing equipment population in the field leads to increased product support activities over time. Product support revenues declined in 2009 as a result of the recession, but represented a larger proportion of total revenues as many customers chose to repair and refurbish existing machines, rather than buy new equipment. That was particularly true in Eastern and Central Canada, while in Alberta, where significant amounts of equipment in customers’ hands were sitting idle, product support revenues declined further. Product support activity was anticipated to increase in 2010 as the economy and construction activity increased, but the mild winter and lack of snow in the first quarter of 2010, particularly in Eastern and Central Canada, resulted in significantly reduced use of snow removal equipment through the winter season, which in turn resulted in reduced parts and service activity. In addition, in the first half of 2010, many customers, particularly in Ontario, continued to make only those critical repairs necessary to keep their equipment in service. Parts and service activity began to increase through the second half of the year as construction activity increased but for the full year product support revenues in Eastern and Central Canada declined slightly in 2010. In Alberta, as customers began using equipment that had sat idle through the recession in 2009, product support revenues increased throughout the year but not enough to offset the decline in Central and Eastern Canada. As a result, product support revenues overall were down slightly in 2010 to $88.8 million. The recovery in construction and infrastructure markets evident in the latter half of 2010 continued in 2011. In addition, the oil and gas sector and other end use markets for heavy equipment in Canada also showed further improvement in 2011. With the increase in activity, utilization of heavy equipment increased, which resulted in continued growth in product support activity in 2011. Strongco’s product support revenues in 2011 totalled $117.7 million, including $16.1 million from the newly acquired Chadwick-BaRoss, compared to $88.8 million in 2010. Product support revenues were higher in all regions of Canada, especially in Western and Eastern Canada. Product support was stronger in the first quarter of 2011, in particular, due in part to increased snowfall and use of snow removal equipment, especially in Western and Eastern Canada. GROSS MARGIN 2011 Gross Margin $ millions Equipment sales Equipment rentals Product support Total gross margin $ $ 26.8 5.6 48.1 80.6 GM % 9.7% 18.9% 40.9% 19.0% Year ended December 31 2010 2009 $ millions GM % $ millions $ $ 17.7 3.3 35.7 56.7 9.6% 14.9% 40.2% 19.2% With lower revenues in 2009, Strongco’s gross margin declined by $5.9 million from 2008, to $59.9 million. However, as a percentage of revenue, gross margin improved in 2009 to 20.5%, due primarily to the higher proportion of product support revenues in 2009. Equipment sales typically generate a lower gross margin percentage than rental revenues and product support activities. During the recession in 2009, many customers preferred to rent equipment to meet their equipment needs or to repair/refurbish existing equipment, which resulted in rentals and sales of parts and service being a higher proportion of total revenues and contributed to an improvement in Strongco’s overall gross margin percentage in 2009. Gross margin in 2010 was $56.7 million, which was down $3.2 million from 2009. The decline was due primarily to lower product support revenues in 2010. As a percentage of revenues, gross margin declined $ $ 19.0 2.4 38.5 59.9 GM % 10.3% 16.8% 41.1% 20.5% 2011/2010 $ change % change 2010/2009 $ change % change $ $ $ 9.1 2.3 12.4 23.9 52% 69% 35% 42% $ (1.3) 0.9 (2.8) (3.2) -7% 39% -7% -5% to 19.2% compared to 20.5% in 2009, due primarily to revenue mix as product support revenues represented a lower proportion of total revenues in 2010 relative to equipment sales. With the substantial increase in revenue in 2011, gross margins increased by $23.9 million, or 42%, from 2010. The acquisition of Chadwick-BaRoss contributed $10.2 million of the increase in gross margins, while the gross margin in Canada was up by $13.5 million, or 24%, from 2010. Revenues from equipment sales, rentals and product support were all higher in 2011, which led to an increase in the gross margin from each revenue stream. As a percentage of sales, overall gross margin was 19.0%, compared to 19.2% in 2010. The slight decline was due to a higher proportion of equipment sales in 2011, which offer lower margin percentages than product support or rentals. The gross margin percentage on equipment sales in 2011 was 9.7%, STRONGCO 2011 ANNUAL REPORT 19 Management’s Discussion and Analysis which was consistent with 9.6% in 2010. While the ongoing strength of the Canadian dollar and price competition continued to put pressure on margins in 2011, increased demand, combined with product availability and delivery issues, helped support sales margins. Gross margins on equipment sales were also supported by a higher proportion of sales of larger, more expensive machines in 2011. The gross margin percentage on rental contracts without purchase options is typically higher than the margin percentage on equipment sales. Gross margins on rentals under RPO contracts are recorded at margin percentages consistent with the margins on the anticipated sale under the purchase option, which are lower than margins on straight rental contracts. Following the recession, rental activity under RPO contracts increased significantly in 2010, particularly in Alberta and Quebec, which resulted in a lower overall rental gross margin percentage in that year. While RPO activity remained strong, rentals under RPO contracts represented a lower proportion of total rentals in 2011, which contributed to an increase in the overall rental gross margin percentage in 2011. Gross margin percentage on product support activities was 40.9% in 2011, compared to 40.2% in 2010 and 41.1% in 2009. A slightly higher proportion of service revenue contributed to the slight improvement in overall product support margins in 2011. ADMINISTRATIVE, DISTRIBUTION AND SELLING EXPENSES In 2009, in response to the weak economic environment, Strongco implemented cost controls and re-engineered its cost structure to reduce overhead, which resulted in substantial savings in 2009 and established a lower cost base from which to operate going forward. Administrative, distribution and selling expenses in 2009 were down 9% to $55.8 million, or 19.1% of revenue. While heavy equipment markets were improving and revenues growing throughout 2010, expense levels were generally held at the new operating level established in 2009. Realizing the full year impact of the cost reduction initiatives implemented in the prior year, such expenses were down a further 4% in 2010 to $53.5 million, or 18.2% of revenue. This was achieved in spite of increased expenses for training programs and recruiting and onetime costs for the conversion from an income fund to a corporation and implementation of International Financial Reporting Standards (“IFRS”). Administrative, distribution and selling expenses in 2011 were $64.7 million, or 15.3% of revenue. Most of the increase over 2010 relates to administrative, distribution and selling expenses of newly acquired Chadwick-BaRoss, which amounted to $8.0 million in the 11 months from the date of acquisition in February 2011. Expenses in 2011 also include one-time costs for the acquisition of Chadwick-BaRoss of $0.4 million. In addition, with the stronger results, $3.9 million was accrued in 2011 for anticipated payments under the Company’s annual and long-term incentive plans and other employee bonuses, while employee incentive and bonus accruals in 2010 were minimal given the lower earnings. While certain other variable expenses were higher in 2011 due to the substantial increase in revenues, administrative, distribution and selling expenses overall were down year over year by $1.2 million before the incremental expenses of Chadwick-BaRoss and accrued bonuses. 20 STRONGCO 2011 ANNUAL REPORT OTHER INCOME Other income and expense is primarily comprised of gains or losses on disposition of fixed assets, foreign exchange gains or losses, service fees received by Strongco as compensation for sales of new equipment by other third parties into the regions where Strongco has distribution rights for that equipment, commissions received from third-party financing companies for customer purchase financing Strongco places with such finance companies and royalty fees received on sales of parts from certain OEMs. Other income in 2011 amounted to $1.2 million, compared to $0.7 million in 2010 and $1.8 million in 2009. The decline in 2010 from 2009 was due primarily to the termination of a royalty fee on parts distribution when the parts supplier changed to direct distribution. Other income in 2011 included a net unrealized foreign exchange gain of $0.3 million on forward foreign exchange contracts purchased as a hedge to protect the margin on specific future committed sales. The unrealized foreign exchange gains arose from mark to market adjustments on forward foreign exchange contracts as a result of changes in the Canadian/U.S. dollar exchange rate during the year relative to the exchange rate in the forward contracts. INTEREST EXPENSE Strongco’s interest expense was $5.8 million in 2011, compared to $4.8 million in 2010 and $4.4 million in 2009. Strongco’s interest-bearing debt comprises bank indebtedness, interest-bearing equipment notes, various term loans from the Company’s bank and other notes payable. Strongco typically finances equipment inventory under lines of credit available from various nonbank finance companies. Most equipment financing has interest-free periods of up to 12 months from the date of financing, after which the equipment notes become interest-bearing. The rate of interest on the Company’s bank debt and interest-bearing equipment notes varies with the Canadian chartered bank prime rate (“prime rate”) and Canadian Bankers Acceptances Rates (“BA rates”) (see discussion under “Cash Flow, Financial Resources and Liquidity”). Prime rates and BA rates declined during the recession in 2009. Prime rates rose in 2010 but remained fairly stable through 2011. During 2009, in response to the recession, Strongco reduced equipment inventories and correspondingly reduced equipment notes payable. However, at the same time, in response to the credit crisis in financial markets and the weak economy, Strongco’s equipment note lenders increased the interest rates charged on the Company’s equipment notes in 2009, which resulted in a slight increase in interest expense in that year. During 2010, Strongco increased inventory levels in support of sales growth, as well as its commitment to inventory for RPOs. As a consequence, the balance of equipment notes increased in 2010 and resulted in a higher level of interest-bearing equipment notes outstanding in 2010 compared to 2009. Strongco’s average bank debt levels were also higher in 2010 than in 2009. Prime lending rates and BA rates also increased in 2010 following the recession, which resulted in Management’s Discussion and Analysis higher rates of interest being charged on the Company’s bank debt and equipment notes in the year. The higher interest rates, combined with the slightly higher average balance of interest-bearing equipment notes and average bank debt levels, resulted in a higher interest expense in 2010 compared to 2009. Average interest-bearing debt levels increased further in 2011. The Company continued to build inventory to support sales growth, which led to a higher level of interest-bearing equipment notes throughout the year. The acquisition of Chadwick-BaRoss in February 2011 for $11.1 million was financed with debt from the Company’s operating line and a new $5.0 million term loan from the Company’s bank, and US$1.9 million of interest-bearing notes issued to the previous shareholders of Chadwick-BaRoss. In addition, the Company’s debt now includes the bank debt, equipment notes and mortgage term loans of ChadwickBaRoss. Strongco also obtained a construction loan facility from its bank during the year to finance the construction of a new branch facility in Edmonton, Alberta, which added to the level of interest-bearing debt in 2011. Prime lending rates and BA rates rose through 2010 but remained fairly consistent through 2011. However, the average prime and BA rates were higher in 2011 compared to 2010, which resulted in higher rates of interest being charged on the Company’s bank debt and equipment notes in 2011. The higher interest-bearing debt levels, combined with higher rates of interest, resulted in a higher interest expense in 2011. EARNINGS (LOSS) BEFORE INCOME TAXES Primarily as a result of the substantial increase in revenues during the year, Strongco achieved earnings before income taxes of $11.1 million in 2011, which was up from a loss before taxes of $0.9 million in 2010 and profit from continuing operations before taxes in 2009 of $1.5 million. PROVISION FOR INCOME TAX Following its conversion to a corporation on July 1, 2010, Strongco is now subject to income tax at corporate tax rates. As a consequence, Strongco was able to utilize tax losses, including those previously unrecognized from the Fund. In addition, on the adoption of IFRS, temporary or timing differences between tax and accounting values arose, resulting in a net deferred income tax asset. However, given the Company’s history of losses, there is no certainty of realization of the benefit of either the temporary differences or the losses from the Fund previously unrecognized, and a valuation allowance was recorded for the full amount of the deferred income tax asset of $2.1 million as at December 31, 2010. While Strongco generated taxable income in Canada in 2011, the valuation allowance at December 31, 2010 was drawn down in full to recognize the benefit of the tax loss carryforwards and other temporary differences, which resulted in a provision for income tax in Canada of only $0.7 million. In addition, the tax provision related to Chadwick-BaRoss in the United States amounted to $0.5 million in 2011. NET INCOME (LOSS) Strongco’s net income in 2011 was $9.9 million ($0.76 per share), which was significantly improved from a net loss of $0.9 million (loss of $0.08 per share) in 2010 and earnings from continuing operations of $0.7 million ($0.07 per share) in 2009. EBITDA EBITDA (see note 2 below) in 2011 was $43.1 million, compared to $24.2 million in 2010 and $18.0 million in 2009. EBITDA was calculated as follows: Year ended December 31 EBITDA ($ millions) 2011 2010 Change 2009 2011/2010 2010/2009 (note 1) Net earnings (loss) from continuing operations Add back: Interest Income taxes Amortization of capital assets Amortization of equipment inventory on rent Amortization of rental fleet EBITDA (note 2) $ 9.9 $ 5.8 1.2 3.0 20.7 2.4 43.1 $ (0.9) $ 4.8 – 2.1 18.2 – 24.2 $ 0.7 $ 4.4 0.8 0.9 11.2 – 18.0 $ 10.8 $ 1.0 1.2 0.9 2.5 2.4 18.9 $ (1.6) $ 0.4 (0.8) 1.2 7.0 – 6.2 Note 1 – 2009 income statement figures reflect Canadian GAAP before the adoption of IFRS; 2009 balance sheet figures include the impact of changes related to the adoption of IFRS. Note 2 – “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under IFRS and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. STRONGCO 2011 ANNUAL REPORT 21 Management’s Discussion and Analysis CASH FLOW, FINANCIAL RESOURCES AND LIQUIDITY Cash Provided by Operating Activities During 2011, Strongco’s operating activities provided $44.4 million of cash before changes in working capital. However, $26.2 million of cash was used to increase net working capital, $3.0 million to fund future employee benefits, $5.8 million to pay interest and $0.2 million to pay taxes, resulting in net cash from operating activities in 2011 of $9.2 million. By comparison, in 2010, $25.9 million of cash was provided by operating activities before changes in working capital, $19.3 million was used to increase working capital, $1.4 million to fund future employee benefits and $4.8 million to pay interest, resulting in net cash from operating activities of $0.4 million. The components of cash provided by operating activities were as follows: Year ended December 31 ($ millions) 2011 Net earnings (loss) Non-cash items: Depreciation – equipment inventory on rent Depreciation – capital assets Depreciation – rental fleet Gain on sale of rental equipment Share-based payment expense Interest expense Income tax expense (recovery) Deferred income tax asset Deferred income tax liability Employee future benefit expense Other Changes in non-cash working capital balances Employee future benefit funding Interest paid Income taxes paid Cash provided by operating activities $ $ 9.9 STRONGCO 2011 ANNUAL REPORT Year ended December 31 ($ millions) (Increase)/Decrease Trade and other receivables Inventories Prepaids Other assets 2011 $ $ Trade and other payables Deferred revenue and customer deposits Income taxes payable Equipment notes payable Net increase in non-cash working capital $ $ (2.4) (60.5) 0.1 – (62.7) 2.8 (0.4) (0.1) 34.2 36.5 (26.2) 2010 $ $ $ $ (8.8) (33.7) (0.2) 0.1 (42.6) 9.2 0.8 – 13.3 23.3 (19.3) 2010 $ (0.9) 20.7 3.0 2.4 (1.0) 0.2 5.8 1.2 (0.4) (1.3) 3.9 (0.1) 44.4 18.2 2.1 – – 0.3 4.8 (1.0) – 1.0 1.4 – 25.9 (26.2) (3.0) (5.8) (0.2) 9.2 (19.3) (1.4) (4.8) – 0.4 $ Non-cash items in 2011 included amortization of equipment inventory on rent of $20.7 million, compared to $18.2 million in 2010. Higher volumes of equipment rentals in 2011 resulted in higher amortization of equipment inventory on rent. 22 The components of the net change in non-cash working capital for 2011 and 2010 were as follows: With continued recovery in the markets for heavy equipment in Canada, Strongco’s revenues increased through 2011, and to support this growth, Strongco made a net investment in working capital of $26.2 million during the year. The largest investment was in inventory in response to the increase in sales and service activity. The net increase in inventory in 2011 was $60.5 million, the majority of which was equipment inventory. By comparison, inventories (mainly equipment) increased by $33.7 million in 2010. Following the recession, in 2010 and 2011, OEMs struggled to ramp up production to meet the increase in demand. This led to product shortages and significantly extended delivery lead times. In the fourth quarter of 2011, Strongco received a large quantity of equipment inventory from its major OEM suppliers that had been ordered for delivery earlier in the year. This, in particular, contributed to a higher than normal level of inventory at year end. The OEM suppliers have offered extended interest-free financing on these late-delivered inventories and with markets for heavy equipment continuing to be robust, management is confident this higher level of inventory will be sold through the season in 2012. With the increase in equipment inventories, equipment notes also increased. The net increase in equipment notes in 2011 was $34.2 million. By comparison, equipment notes increased by $13.3 million in 2010. Management’s Discussion and Analysis Cash Used in Investing Activities Investing activities in 2011 included the acquisition of ChadwickBaRoss, Inc. in February for $9.2 million, net of promissory notes issued by the Company to the previous shareholders of CBR. CBR maintains a fleet of rental equipment, and during the year it purchased $13.4 million of new rental fleet assets and sold rental fleet assets for proceeds of $8.3 million. Capital expenditures in 2011 totalled $9.0 million, the majority of which was for the construction of a new branch in Edmonton, Alberta. The components of cash used in investing activities were as follows: Year ended December 31 ($ millions) Acquisition of Chadwick-BaRoss, Inc. Purchase of rental fleet assets Proceeds from sale of rental fleet assets Purchase of capital assets Cash used in investing activities 2011 $ $ (9.2) (13.4) 8.3 (9.0) (23.3) 2010 $ $ – – – (0.3) (0.3) Cash Provided by Financing Activities In 2011, net cash of $14.0 million was provided by financing activities, compared to net cash of $0.1 million provided in 2010. The significant sources and uses of cash from financing activities in 2011 were as follows: • The issue of shares under the rights offering completed in the first quarter of 2011 provided $7.8 million (see discussion under “Shareholder Capital” below). • To help finance the purchase of CBR, the Company secured a $5.0 million term loan from its bank in April (see discussion under “Bank Credit Facilities” below). Repayments of this term loan amounted to $0.8 million in the year. • The Company issued promissory notes to the previous shareholders of CBR on the acquisition of their company in the first quarter totalling $1.9 million (see discussion under “Acquisition of Chadwick-BaRoss, Inc.” above). Payments against these vendor take-back notes were $0.6 million in the year. • To support the construction of its new Edmonton branch, the Company secured a construction loan from its bank (see discussion under “Bank Credit Facilities” below). Borrowing under this construction loan amounted to $5.0 million in the year. • To finance the increase in rental fleet assets in the United States, the Company increased borrowing under its equipment note lines of credit by $2.0 million in the year. • Cash of $1.4 million was used to reduce bank indebtedness in 2011. • Repayments under finance leases (primarily service vehicles and computer equipment) amounted to $1.7 million in the year. • In March of 2011, Strongco made the final scheduled repayment of $1.3 million of the note issued to Volvo Construction Equipment on the acquisition of Champion Road Machinery in 2008. The components of cash provided by financing activities were as follows: Year ended December 31 ($ millions) 2011 Proceeds from rights offering Term loan – acquisition of Chadwick-BaRoss Inc. Repayment of term loan – acquisition of Chadwick-BaRoss Inc. Repayment of acquisition promissory note Construction loan – new Edmonton branch Increase in long-term equipment notes Increase (decrease) in bank indebtedness Repayment of finance lease obligations Repayment of Champion note Cash provided by financing activities $ $ 7.8 2010 $ – 5.0 – (0.8) (0.6) 5.0 2.0 (1.4) (1.7) (1.3) 14.0 – – – – 2.4 (1.4) (1.1) (0.1) $ Bank Credit Facilities The Company has credit facilities with banks in Canada and the United States that provide 364-day committed operating lines of credit totalling approximately $22.5 million that are renewable annually on or about May 31 of each year. Borrowings under the lines of credit are limited by standard borrowing base calculations based on accounts receivable and inventory, which are typical of such bank credit facilities. As collateral, the Company has provided a $50 million debenture and a security interest in accounts receivable, inventories (subordinated to the collateral provided to the equipment inventory lenders), capital assets (subordinated to collateral provided to lessors), real estate and intangible and other assets. The operating lines bear interest at rates that range between bank prime rate plus 0.50% and bank prime rate plus 3.00%, and between the one-month Canadian BA rate plus 1.50% and BA rate plus 4.00% in Canada and at LIBOR plus 2.60% in the United States. Under its bank credit facilities, the Company is able to issue letters of credit up to a maximum of $5 million. Outstanding letters of credit reduce the Company’s availability under its operating lines of credit. For certain customers, Strongco issues letters of credit as a guarantee of Strongco’s performance on the sale of equipment to the customer. As at December 31, 2011, there were outstanding letters of credit of $0.1 million and $11.0 million drawn on the Company’s bank operating lines of credit. STRONGCO 2011 ANNUAL REPORT 23 Management’s Discussion and Analysis In addition to its operating lines of credit, Strongco has a $15 million line for foreign exchange forward contracts as part of its bank credit facilities (“FX Line”) available to hedge foreign currency exposure. Under this FX Line, the Company can purchase foreign exchange forward contracts up to a maximum of $15 million. As at December 31, 2011, the Company had outstanding foreign exchange forward contracts under this facility totalling US$6.2 million at an average exchange rate of $1.0203 Canadian for each US$1.00, with settlement dates between January 31, 2012 and May 31, 2012. The Company’s bank credit facilities also include term loans secured by real estate in the United States. At December 31, 2011 the outstanding balance on these term loans was US$3.7 million. The term loans bear interest at LIBOR plus 3.05% and require monthly principal payments of US$13,300 plus accrued interest. The Company has interest rate swap agreements in place that have converted the variable rate on the term loans to a fixed rate of 5.17%. The term loan and swap agreements expire in September 2012, at which point a balloon payment from the balance of the loans is due. It is management’s intention to renew the term loans and interest rate swap agreements prior to their expiry. In connection with the acquisition of Chadwick-BaRoss, in April 2011, Strongco secured an additional $5.0 million demand non-revolving term loan from its bank secured against certain real estate assets in Canada (“Term Loan – Canadian Real Estate”). This loan is for a term of 60 months to April 2016 and bears interest at the bank’s prime rate plus 2.0%. The Term Loan – Canadian Real Estate is subject to monthly principal payments of $83,300 plus accrued interest. As at December 31, 2011, there was $4.3 million owing on the Term Loan – Canadian Real Estate. In April 2011, Strongco secured an additional construction loan facility with its bank (“Construction Loan #1”) to finance the construction of the Company’s new Edmonton, Alberta branch. Under Construction Loan #1, the Company is able to borrow 70% of the cost of the land and building construction costs to a maximum of $6.6 million. Construction of the new branch commenced in June 2011 and is scheduled to be completed before the end of March 2011. Upon completion, Construction Loan #1 will be converted to a demand, non-revolving term loan (“Mortgage Loan #1”). Mortgage Loan #1 will be for an amount of $7.1 million and a term of 60 months. Construction Loan #1 (and Mortgage Loan #1) bears interest at the bank’s prime lending rate plus 2.0%. As at December 31, 2011, there was $5.0 million drawn on Construction Loan #1. 24 STRONGCO 2011 ANNUAL REPORT In addition, in September 2011, Strongco secured an additional construction loan facility with its bank (“Construction Loan #2”) to finance the construction of a planned new Fort McMurray, Alberta branch. Under Construction Loan #2, the Company is able to borrow 70% of the cost of the land and building construction costs to a maximum of $7.9 million. The Company anticipates construction of the new Fort McMurray branch will commence in the third quarter of 2012 and will be completed in the second quarter of 2013. Upon completion, Construction Loan #2 will be converted to a demand, non-revolving term loan (“Mortgage Loan #2”). Mortgage Loan #2 will be for an amount of $8.4 million and a term of 60 months. Construction Loan #2 (and Mortgage Loan #2) bears interest at the bank’s prime rate plus 2.0%. As at December 31, 2011, Construction Loan #2 was undrawn. Strongco’s bank credit facilities contain financial covenants typical of such credit facilities that require the Company to maintain certain financial ratios and meet certain financial thresholds. In particular, the credit facilities in Canada contain covenants that require the Company to maintain a minimum ratio of total current assets to current liabilities (“Current Ratio covenant”) of 1.1:1, a minimum tangible net worth (“TNW covenant”) of $50 million, a maximum ratio of total debt to tangible net worth (“Debt to TNW Ratio covenant”) of 4.0:1 and a minimum ratio of EBITDA minus cash taxes paid and capital expenditures to total interest (“Debt Service Coverage Ratio covenant”) of 1.3:1. For the purposes of calculating covenants under the credit facility, debt is defined as total liabilities less deferred income taxes, trade and other payables, customer deposits and accrued employee future benefits obligations. The Debt Service Coverage Ratio is measured at the end of each quarter on a trailing 12-month basis. Other covenants are measured as at the end of each quarter. The Company was in compliance with all covenants under its bank credit facilities as at December 31, 2011. Equipment Notes In addition to its bank credit facilities, the Company has lines of credit available totalling approximately $240 million from various non-bank equipment lenders in Canada and the United States that are used to finance equipment inventory and rental fleets. At December 31, 2011, there was approximately $166 million borrowed on these equipment finance lines. Typically, these equipment notes are interest-free for periods up to 12 months from the date of financing, after which they bear interest at rates ranging, in Canada, from 4.00% to 5.50% over the one-month BA rate and 3.25% to 4.25% over the prime rate of a Canadian chartered bank, and in the United States, from 2.5% to 5.5% over the one-month LIBOR rate and between the U.S. bank prime rate and prime rate plus 4.00%. At December 31, 2011, approximately $72 million of these Management’s Discussion and Analysis equipment notes were interest-free and $94 million were interestbearing. As collateral for these equipment notes, the Company has provided liens on the specific inventories financed and any related accounts receivable. For the majority of the equipment notes, monthly principal repayments equal to 3% of the original principal balance of the note commence 12 months from the date of financing and the remaining balance is due in full at the earlier of 24 months after financing or when the financed equipment is sold. While financed equipment is out on rent, monthly curtailments are required equal to the greater of 70% of the rental revenue and 2.5% of the original value of the note. Any remaining balance after 24 months is normally refinanced with the lender over an additional period of up to 24 months. All of the Company’s equipment note facilities are renewable annually. As indicated above, the interest-bearing equipment notes in Canada bear interest at floating BA rates plus a fixed component or premium over BA rates. In September 2011, Strongco put interest rate swaps in place that have effectively fixed the floating BA rate component on $15.0 million of its interest-bearing equipment notes at 1.615% for five years to September 2016 (see discussion under “Interest Rate Swaps” below). Certain of the Company’s equipment finance credit agreements contain restrictive financial covenants, including requiring the Company to remain in compliance with the financial covenants under all of its other lending agreements (“cross-default provisions”). The Company was in compliance with all covenants under its equipment finance credit facilities as at December 31, 2011. Interest Rate Swaps In September of 2011, BA rates were at very low levels. However, there was an expectation that interest rates would rise in the future. In September, Strongco secured a Swap Facility with its bank that allows the Company to swap the floating interest rate component (“BA rate”) on up to $25.0 million of its floating interest rate debt to a five-year fixed rate of interest. On September 8, 2011, the Company entered into an interest rate swap agreement under this facility to fix the floating BA rate on $15.0 million of interest-bearing debt at a fixed interest rate equal to 1.615% for a period of five years to September 8, 2016. The Company has put these swaps in place to effectively fix the interest rate on $15.0 million of its interest-bearing equipment notes at 4.615%. Summary of Outstanding Debt The balance outstanding under Strongco’s debt facilities at December 31, 2011 and 2010 consisted of the following: Debt Facilities As at December 31 ($ millions) 2011 Bank indebtedness (including outstanding cheques) $ Equipment notes payable – non-interest-bearing Equipment notes payable – interest-bearing Vendor take back note payable – acquisition of Chadwick-BaRoss Construction Loan #1 Term loan – Canadian real estate Term loans – U.S. real estate Other notes payable $ 11.0 2010 $ 12.4 72.3 93.6 40.1 78.1 1.3 5.0 4.3 3.7 – 191.2 – – – – 1.2 131.8 $ As at December 31, 2011, there was $11.5 million of unused credit available under the Company’s bank credit lines. While availability under the bank lines fluctuates daily depending on the amount of cash received and cheques and other disbursements clearing the bank, availability generally ranges between $5.0 million and $15.0 million. Borrowing on the Company’s bank lines is typically highest in the first quarter, when cash flows from operations are at the lowest point of the year, and decreases through to the end of the year as cash flows increase. The Company also had $74.2 million available under its equipment finance facilities at December 31, 2011. Borrowing on these lines typically increases in the first five months of the year, as equipment inventory is purchased for the season, and declines to the end of the year as equipment sales increase, particularly in the fourth quarter. With the level of funds available under the Company’s bank credit lines, the current availability under the equipment finance facilities and anticipated improvement in cash flows from operations, management believes the Company will have adequate financial resources to fund its operations and make the necessary investment in equipment inventory and fixed assets to support its operations in the future. STRONGCO 2011 ANNUAL REPORT 25 Management’s Discussion and Analysis Financial Results – Fourth Quarter CONSOLIDATED RESULTS OF OPERATIONS FOR THE THREE MONTHS ENDED DECEMBER 31 Three months ended December 31 ($ thousands, except per share amounts) 2011 Revenues Cost of sales Gross margin Administration, distribution and selling expenses Other income Operating income Interest expense Earnings (loss) before income taxes Provision for income taxes Net income $ 113,213 92,414 20,799 16,979 (650) 4,470 1,592 2,878 807 $ 2,071 $ Basic and diluted earnings per share Weighted average number of shares – Basic – Diluted Key financial measures: Gross margin as a percentage of revenues Administration, distribution and selling expenses as a percentage of revenues Operating income as a percentage of revenues EBITDA (note 1) $ 0.15 $ Change $ $ 91,798 75,431 16,367 13,548 (273) 3,092 1,354 1,738 – 1,738 $ 0.17 13,128,719 13,168,561 10,508,719 10,508,719 18.4% 15.0% 3.9% 12,505 17.8% 14.8% 3.4% 10,298 $ 2011/2010 2010 $ % Change 23% 23% 27% 25% 138% 45% 18% 66% $ 21,415 16,983 4,432 3,431 (377) 1,378 238 1,140 807 333 $ (0.02) -12% $ 2,207 21% 19% Note 1 – “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under IFRS and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. 26 STRONGCO 2011 ANNUAL REPORT Management’s Discussion and Analysis Revenues Strongco’s revenues for the quarter ended December 31, 2011 were $113.2 million, which was up $21.4 million or 23% from $91.8 million in the fourth quarter of 2010. The acquisition of Chadwick-BaRoss accounted for $15.7 million of the increase while revenues in Canada increased by $5.7 million or 6% in the quarter. Revenues were up in all regions of Canada, with the largest increase in Western Canada. Overall revenues increased in all categories (sales, rentals and product support) in the quarter but varied from region to region. A breakdown of revenue for the three months ended December 31, 2011 and 2010 is as follows: Three months ended December 31 ($ millions) Eastern Canada (Atlantic and Quebec) Equipment sales Equipment rentals Product support Total Eastern Canada Central Canada (Ontario) Equipment sales Equipment rentals Product support Total Central Canada Western Canada (Manitoba to B.C.) Equipment sales Equipment rentals Product support Total Western Canada Northeastern United States Equipment sales Equipment rentals Product support Total Northeastern United States 2011 $ $ $ $ $ $ 22.0 3.5 10.3 35.8 $ 27.0 1.5 8.5 37.0 $ 15.4 2.6 6.7 24.7 $ 10.1 1.3 4.3 $ 15.7 Total Equipment Distribution Equipment sales $ Equipment rentals Product support Total Equipment Distribution $ 74.5 8.9 29.8 113.2 $ $ $ $ $ $ 2011/2010 2010 % Change 23.4 2.7 8.8 34.9 -6% 30% 17% 3% 23.6 1.7 8.5 33.8 14% -12% – 9% 15.1 2.9 5.1 23.1 2% -11% 31% 7% 62.1 7.3 22.4 91.8 20% 22% 33% 23% Equipment Sales Strongco’s equipment sales increased by $12.4 million, or 20%, from the fourth quarter of 2010. Chadwick-BaRoss contributed $10.1 million of the gain and equipment sales were up in Canada overall, led by a strong increase in Ontario in the quarter. Demand for heavy equipment showed further improvement in the fourth quarter as the Canadian economy, together with construction and infrastructure markets, continued to recover. Total heavy equipment units sold in the market were up significantly over the fourth quarter of 2010, which included large increases in rental fleets at several equipment dealers as well as replenishment of equipment fleets at several independent rental companies. On a regional basis, Strongco’s equipment sales in Eastern Canada (Quebec and Atlantic regions) totalled $22.0 million in the fourth quarter, which was down slightly from $23.4 million in the fourth quarter of 2010. Sales of cranes in Eastern Canada were up significantly compared to the fourth quarter of 2010, but sales of other heavy equipment fell short of the prior year. Sales of cranes were particularly strong in the fourth quarter due in part to increased spending on infrastructure projects and large hydroelectric projects in Quebec, as well as to certain large crane rental customers in Quebec upgrading and increasing their fleets following the recession. In addition, a few large cranes that had been on RPO contracts were sold in the fourth quarter of 2011. Sales of other heavy equipment in Eastern Canada fell short of the prior year due in part to the sales of several units on RPO contracts in Quebec that were deferred to 2012. In contrast, sales were very strong in the fourth quarter of 2010 as a result of a high level of RPO contracts in Quebec that were converted to sales. The markets for heavy equipment, other than cranes, in which Strongco participates in Eastern Canada were estimated to increase by approximately 20% in 2011 over 2010. For the first three quarters of 2011, Strongco outperformed the market and captured a larger market share. However, Strongco’s share of the market showed a slight decline in the fourth quarter. Total market volumes spiked in the fourth quarter of 2011 due to increases in dealer-owned rental fleets as well as replenishment of equipment fleets at several independent rental companies. In addition, equipment sales at auction were very high in the fourth quarter, which also inflated the total market numbers. Excluding the replenishment of rental fleets and auction sales, Strongco’s market share in the fourth quarter in Eastern Canada for heavy equipment, other than cranes, was consistent with the first three quarters and for the full year was up over 2010. Strongco’s equipment sales in Central Canada were $27.0 million, which was up $3.4 million, or 14%, from the fourth quarter of 2010. Construction and infrastructure activity in Ontario remained strong relative to the fourth quarter of 2010, which contributed to stronger demand for heavy equipment. In the markets that Strongco serves in Central Canada, total unit volumes of heavy equipment, other than cranes, were approximately 20% higher than in the fourth quarter of 2010. In most product categories, Strongco outperformed the market, with unit volume increases greater than the market, which resulted in higher market shares. However, product availability and extended supplier STRONGCO 2011 ANNUAL REPORT 27 Management’s Discussion and Analysis delivery lead times, combined with aggressive price competition from certain dealers, resulted in lower volumes and a loss of market share in particular product categories and markets. This was especially evident within the Company’s Case Construction Equipment product lines. Accurate market data is not readily available for cranes, but demand for cranes in Central Canada was stronger in 2011, demonstrating continued recovery following the recession. Strongco’s crane sales in Ontario in 2011 were up more than 70% from a year ago as certain crane rental customers, who refrained from purchasing new cranes during the recession, replenished their fleets. Equipment sales in Western Canada during the fourth quarter of 2011 were $15.4 million, which was up from $15.1 million in the same quarter of 2010. With the upward trend and sustainability in oil prices, economic conditions in Alberta remained strong in the fourth quarter of 2011. Construction activity and demand for heavy equipment, particularly in Northern Alberta, remained robust in the fourth quarter. For the first three quarters of 2011, Strongco outperformed the market in Western Canada and captured a larger share of the growing market. However, the Company’s market share showed a decline in the fourth quarter due primarily to a lack of product availability and delayed deliveries from the OEM suppliers. In addition, several RPO contracts were expected to convert to sales in the fourth quarter but at the customers’ request conversion was delayed to the first quarter of 2012. The market for cranes in Alberta has been recovering since the recession but more slowly than for other heavy equipment. Demand for cranes in Western Canada, particularly in Northern Alberta, improved significantly in 2011. Strongco’s crane sales in Western Canada in the fourth quarter of 2011 grew by 66% over the same period of 2010 and could have been higher were it not for delivery delays from the OEM. The sales backlog of cranes in Alberta remains strong and RPO activity has increased, which are positive signs of continued recovery in the crane markets in Western Canada. Strongco’s equipment sales in the northeastern United States were $10.1 million in the fourth quarter of 2011. The markets for heavy equipment in New England remained soft in 2011 and well below prerecession levels. The traditional heavy equipment markets for residential construction, road construction and other infrastructure improvements in the region have remained weak. However, other markets for scrap handling and waste management have experienced some increase in activity and Chadwick-BaRoss’ sales in these less traditional markets have risen. Equipment sales for the fourth quarter were slightly ahead of the same period in 2010, but market share in this soft market declined slightly in 2011 due primarily to product shortages and delivery delays from the manufacturer. 28 STRONGCO 2011 ANNUAL REPORT Equipment Rentals As heavy equipment markets continued to recover, rental activity, including rentals under RPO contracts, remained strong in 2011. In addition, Strongco’s crane business, which has traditionally not had a significant rental element, experienced an increase in rental activity in 2011 as customers showed a preference to rent following the recession and demand for cranes recovered. This trend continued in the fourth quarter of the year. Strongco’s rental revenue in the fourth quarter of 2011 was $8.9 million, which was up from $7.3 million in 2010. Rental revenue from the acquisition of Chadwick-BaRoss in February 2011 contributed $1.3 million of the increase in the quarter, while rental revenue in Canada was up slightly by $0.3 million. On a regional basis in Canada, rental revenue was up overall by $0.3 million but activity varied from region to region. In Eastern Canada, which has traditionally not been a major rental market, rental revenues were $3.5 million in the quarter, which was up from $2.7 million a year earlier. Most of the increase in Eastern Canada was the result of RPO contracts for articulated trucks and loaders in Quebec. Rental revenues were also strong in Alberta at $2.6 million, down slightly from $2.9 million in the fourth quarter of 2010, demonstrating further evidence of recovery in that province following the significant decline in rental activity during the recession. Rental revenues in Ontario were $1.5 million, compared to $1.7 million in 2010. Product Support The ongoing recovery in construction and infrastructure markets, the oil and gas sector and other end use markets for heavy equipment in Canada resulted in increased utilization of equipment, which in turn resulted in continued growth in product support activity in 2011. Strongco’s product support revenues in the fourth quarter of 2011 totalled $29.8 million, including $4.3 million from the newly acquired Chadwick-BaRoss, compared to $22.4 million in the fourth quarter of 2010. Product support revenues were strong in all regions of Canada. Strongco’s operations in Alberta, which experienced a significant drop in product support revenues during the recession, experienced a steady increase in product support activities in 2011 as customers continued using their equipment. Parts and service revenues were $6.7 million in Western Canada, which was up 31% from the fourth quarter of 2010. In Eastern Canada (Quebec and Atlantic), which was least affected by the recession, product support revenues in the fourth quarter were $10.3 million, compared to $8.8 million last year. Recovery in construction markets was slowest in Ontario. As a consequence, customers in that province continued to curtail servicing their equipment, only making critical repairs when necessary. Product support revenues in Ontario were $8.5 million in the quarter, unchanged from a year earlier. Management’s Discussion and Analysis GROSS MARGIN Three months ended December 31 2011 Gross Margin Equipment sales Equipment rentals Product support Total gross margin $ $ 2010 $ millions GM % 6.9 1.6 12.2 20.8 9.3% 18.5% 41.0% 18.4% As a result of higher revenues, Strongco’s gross margin in the fourth quarter of 2011 increased by $4.4 million, or 27%, over the fourth quarter of 2010. As a percentage of revenue, total gross margin in the fourth quarter of 2011 was 18.4%, which was up from 17.8% in the fourth quarter of 2010, due mainly to sales mix, which included a greater proportion of product support revenues in the fourth quarter of 2011. The gross margin on equipment sales was $6.9 million, compared to $6.3 million in the fourth quarter of 2010. As a percentage of sales, gross margin on equipment sales was 9.3%, down from 10.1% in 2010. This was due primarily to aggressive price competition and sales of older equipment that, as a result of the weaker Canadian dollar at the time of purchase, had higher costs. The gross margin on rentals in the fourth quarter of 2011 was $1.6 million, up from $1.1 million a year ago. The gross margin percentage on rentals improved in the fourth quarter of 2011 to 18.5%, compared to 15.1% in the same period in 2010. The gross margin on product support activities improved to $12.2 million from $9.0 million in the fourth quarter of 2010. As a percentage of revenue, the gross margin on product support activities was 41.0%, which was slightly higher than 40.1% in the fourth quarter of 2010 due to a higher proportion of service revenue, which commands higher margins than parts sales, and a slightly higher gross margin percentage earned on service in 2011. ADMINISTRATIVE, DISTRIBUTION AND SELLING EXPENSES Administrative, distribution and selling expenses in the fourth quarter of 2011 were $17.0 million, or 15.0% of revenue, compared to $13.5 million or 14.8% of revenues in the fourth quarter of 2010. Most of the increase over 2010 relates to administration, distribution and selling expenses of newly acquired Chadwick-BaRoss, which amounted to $2.2 million in the quarter. In addition, with the stronger results, $1.6 million was accrued in the fourth quarter of 2011 for anticipated payments under the Company’s annual and long-term incentive plans and other employee bonuses. With lower earnings in 2010, the accruals for employee incentives and bonuses were much lower in the fourth quarter of 2010. While certain other variable expenses were higher due to the increase in revenues in the fourth quarter of 2011, administrative, distribution and selling expenses for the quarter overall were flat year over year before the incremental expenses of Chadwick-BaRoss and accrued bonuses. $ $ 2011/2010 $ millions GM % 6.3 1.1 9.0 16.4 10.1% 15.1% 40.1% 17.8% $ $ $ millions % Change 0.6 0.5 3.2 4.4 10% 49% 36% 27% OTHER INCOME Other income and expense is primarily comprised of gains or losses on disposition of fixed assets, foreign exchange gains or losses, service fees received by Strongco as compensation for sales of new equipment by other third parties into the regions where Strongco has distribution rights for that equipment, and commissions received from third-party financing companies for customer purchase financing Strongco places with such finance companies. Other income in the fourth quarter of 2011 was $0.7 million, compared to income of $0.3 million in the fourth quarter of 2010. Other income in 2011 included a net unrealized foreign exchange gain of $0.3 million on forward foreign exchange contracts purchased as a hedge to protect the margin on specific future committed sales. In the fourth quarter of 2010, Strongco incurred an unrealized net foreign exchange loss of $0.2 million on forward foreign currency contracts. The unrealized foreign exchange gains and losses arose from mark to market adjustments on forward foreign exchange contracts as a result of changes in the Canadian/U.S. dollar exchange rate during the year relative to the exchange rate in the forward contracts. INTEREST EXPENSE Strongco’s interest expense was $1.6 million in the fourth quarter of 2011, compared to $1.4 million in the fourth quarter of 2010. The increase is due mainly to a higher average balance of interest-bearing debt in the fourth quarter of 2011 compared to the fourth quarter of 2010. Strongco’s interest-bearing debt comprises bank indebtedness, interest-bearing equipment notes, various term loans from the Company’s bank, and other notes payable. Strongco typically finances equipment inventory under lines of credit available from various non-bank finance companies. Most equipment financing has interest-free periods of up to 12 months from the date of financing, after which the equipment notes become interest-bearing. The rate of interest on the Company’s bank debt and interest-bearing equipment notes varies with prime rates and BA rates (see discussion under “Cash Flow, Financial Resources and Liquidity”). Prime rates and BA rates declined during the recession in 2009 but rose in 2010 and remained fairly stable through 2011. STRONGCO 2011 ANNUAL REPORT 29 Management’s Discussion and Analysis During 2011, Strongco increased inventory levels in support of sales growth, as well as its commitment to inventory for RPOs, which led to a higher level of interest-bearing equipment notes throughout the year. The acquisition of Chadwick-BaRoss in February 2011 for $11.1 million was financed with debt from the Company’s operating line and a new $5.0 million term loan from the Company’s bank, and US$1.9 million of interest-bearing promissory notes issued to the previous shareholders of Chadwick-BaRoss. In addition, the Company’s debt now includes the bank debt, equipment notes and mortgage term loans of ChadwickBaRoss. Strongco also obtained a construction loan facility from its bank during the year to finance the construction of a new branch facility in Edmonton, Alberta, which added to the level of interest-bearing debt in 2011. PROVISION FOR INCOME TAX Following its conversion to a corporation on July 1, 2010, Strongco is now subject to income tax at corporate tax rates. As a consequence, Strongco was able to utilize tax losses, including those previously unrecognized from the Fund. In addition, on the adoption of IFRS, temporary or timing differences between tax and accounting values arose, resulting in a net deferred income tax asset. However, given the Company’s history of losses, there is no certainty of realization of the benefit of either the temporary differences or the losses from the Fund previously unrecognized, and a valuation allowance was recorded for the full amount of the deferred income tax asset. While Strongco generated taxable income in Canada in the fourth quarter of 2011, the valuation allowance was drawn down by $0.2 million in the quarter to recognize the benefit of the tax loss carryforwards and other temporary differences, which resulted in a provision for income tax in Canada of $0.7 million. In addition, the tax provision related to Chadwick-BaRoss in the United States amounted to $0.1 million in the fourth quarter of 2011. NET INCOME (LOSS) Strongco’s net income in the fourth quarter of 2011 was $2.1 million ($0.15 per share), which was in line with net income of $1.7 million ($0.17 per share) in the fourth quarter of 2010. The difference in EPS is largely accounted for by an increase in outstanding equity to 13.1 million shares at December 31, 2011, from 10.5 million at the same date in 2010. 30 STRONGCO 2011 ANNUAL REPORT EBITDA EBITDA in the fourth quarter of 2011 was $12.5 million, which compares to $10.3 million in the fourth quarter of 2010. EBITDA was calculated as follows: Three months ended December 31 EBITDA ($ millions) Net earnings (loss) from continuing operations $ Add back: Interest Income taxes Amortization of capital assets Amortization of equipment inventory on rent Amortization of rental fleet EBITDA (note 1) $ 2011 2.1 2010 $ 1.7 Change 2011/2010 $ 0.4 1.6 0.8 1.0 1.4 – 1.3 0.2 0.8 (0.3) 6.1 0.9 12.5 5.9 – 10.3 0.2 0.9 2.2 $ $ Note 1 – “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under IFRS and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. CASH FLOW, FINANCIAL RESOURCES AND LIQUIDITY Cash Provided by Operating Activities During the fourth quarter of 2011, Strongco’s operating activities provided $13.5 million of cash before changes in working capital. However, $7.1 million of cash was used to increase net working capital, $1.3 million to fund future employee benefits, $1.6 million to pay interest and $0.1 million to pay taxes, resulting in net cash from operations in the quarter of $3.4 million. By comparison, in the fourth quarter of 2010, $11.7 million of cash was provided by operating activities before changes in working capital, $7.9 million was used to increase working capital, $1.5 million to fund future employee benefits and $1.4 million to pay interest, resulting in net cash from operating activities of $0.9 million. Management’s Discussion and Analysis The components of cash provided by operating activities were as follows: Three months ended December 31 ($ millions) Net earnings (loss) Non-cash items: Depreciation – equipment inventory on rent Depreciation – capital assets Depreciation – rental fleet Gain on sale of rental equipment Interest expense Income tax expense (recovery) Deferred income tax asset Deferred income tax liability Employee future benefit expense Other Changes in non-cash working capital balances Employee future benefit funding Interest paid Income taxes paid Cash provided by operating activities 2011 $ $ 2.1 2010 $ 1.8 6.1 1.1 0.9 (0.7) 1.6 0.8 (0.4) (1.0) 3.2 (0.1) 13.5 5.9 1.3 – – 1.3 (1.0) – 1.0 1.4 – 11.7 (7.1) (1.3) (1.6) (0.1) 3.4 (7.9) (1.5) (1.4) – 0.9 $ Non-cash items include amortization of equipment inventory on rent of $6.1 million, compared to $5.9 million in the fourth quarter of 2010. Higher volumes of equipment rentals in 2011 resulted in higher amortization of equipment inventory on rent. The components of the net change in non-cash working capital for the three-month period ended December 31, 2011 and 2010 were as follows: Three months ended December 31 ($ millions) (Increase)/Decrease Trade and other receivables Inventories Prepaids Other assets 2011 $ $ $ $ (3.4) 5.9 0.7 0.1 3.3 (4.3) 0.4 (7.3) (11.2) $ (7.1) $ (7.9) $ Trade and other payables Deferred revenue and customer deposits Equipment notes payable Net (increase) decrease in non-cash working capital 2010 0.4 (3.7) 0.3 0.1 (2.9) (4.8) 0.2 0.4 (4.2) $ Strongco’s revenues increased through 2011, and to support this growth, Strongco made a net investment in working capital of $7.1 million during the fourth quarter. The largest investment was in inventory in response to the increase in sales and service activity. In addition, as OEMs struggled to ramp up production to meet the increase in demand, their delivery performance deteriorated, which led to product shortages and significantly extended delivery lead times. In the fourth quarter of 2011, Strongco received a large quantity of equipment inventory from its major OEM suppliers that had been ordered for delivery earlier in the year. This, in particular, contributed to a higher than normal investment in inventory in the fourth quarter. The OEM suppliers have offered extended interest-free financing on these late-delivered inventories and with markets for heavy equipment continuing to be robust, management is confident this higher level of inventory will be sold through the summer season in 2012. The net increase in inventory in the fourth quarter of 2011 was $3.7 million, the majority of which was equipment inventory. By comparison, inventories (mainly equipment) decreased by $5.9 million in 2010. Cash Provided by (Used in) Investing Activities Cash used in investing activities in the fourth quarter of 2011 totalled $5.3 million. Chadwick-BaRoss maintains a fleet of rental equipment, and during the quarter it purchased $4.3 million of new rental fleet assets and sold rental fleet assets for proceeds of $3.0 million. Capital expenditures in the fourth quarter of 2011 totalled $4.0 million, the majority of which was for the construction of a new branch in Edmonton, Alberta. The components of cash provided by (used in) investing activities were as follows: Three months ended December 31 ($ millions) 2011 Purchase of rental fleet assets Proceeds from sale of rental fleet assets Purchase of capital assets Cash provided by (used in) investing activities 2010 $ (4.3) 3.0 (4.0) $ – – 0.2 $ (5.3) $ 0.2 Cash Provided by (Used in) Financing Activities In the fourth quarter of 2011, net cash of $1.9 million was provided by financing activities, compared to net cash of $1.1 million used in financing activities in the fourth quarter of 2010. The significant sources and uses of cash in financing activities in the fourth quarter of 2011 were as follows: • To help finance the purchase of Chadwick-BaRoss, the Company secured a $5.0 million term loan from its bank in April (see discussion under “Bank Credit Facilities” above). Repayments of this term loan amounted to $0.2 million in the quarter. • The Company issued promissory notes to the previous shareholders of Chadwick-BaRoss on the acquisition of their company in the first STRONGCO 2011 ANNUAL REPORT 31 Management’s Discussion and Analysis • • • • quarter totalling $1.9 million (see discussion under “Acquisition of Chadwick-BaRoss” above). Payments against these vendor takeback notes were $0.2 million in the quarter. To support the construction of its new Edmonton branch, the Company secured a construction loan from its bank (see discussion under “Bank Credit Facilities” above). Borrowing under this construction loan amounted to $2.1 million in the quarter. To finance the increase in rental fleet assets in the United States, the Company increased borrowing under its equipment note lines of credit by $0.8 million in the quarter. Cash of $0.2 million was provided by increasing the Company’s bank indebtedness in the quarter. Repayments under finance leases (primarily service vehicles and computer equipment) amounted to $0.8 million in the quarter. The components of cash provided by (used in) financing activities in the fourth quarter were as follows: Three months ended December 31 ($ millions) 2011 Repayment of term loan – acquisition of Chadwick-BaRoss, Inc. $ Repayment of acquisition promissory notes Construction loan – new Edmonton branch Increase in long-term equipment notes Increase (decrease) in bank indebtedness Repayment of finance lease obligations Cash provided by (used in) financing activities $ 2010 (0.2) (0.2) 2.1 0.8 0.2 (0.8) $ – – – – 0.2 (1.3) 1.9 $ (1.1) Summary of Quarterly Data In general, business activity follows a weather-related pattern of seasonality. Typically, the first quarter is the weakest of the year as construction and infrastructure activity is constrained in the winter months. This is followed by a strong gain in the second quarter, as construction and other contracts begin to be tendered and companies begin to prepare for summer activity. The third quarter generally tends to be slightly slower from an equipment sales standpoint, which is partially offset by continued strength in equipment rentals and customer support activities. Fourth quarter activity generally strengthens as customers make year-end capital spending decisions and exercise purchase options on equipment which has previously gone out on RPOs. In addition, purchases of snow removal equipment are typically made in the fourth quarter. However, as a result of depressed economic conditions and significantly reduced construction activity in Canada, the markets for heavy equipment in 2009 were extremely weak throughout the year. Construction markets and demand for heavy equipment began to recover in 2010 and continued to improve in 2011. A summary of quarterly results for the current and previous two years is as follows: 2011 ($ millions, except per share amounts) Q4 Q3 Q2 Q1 Revenue Earnings from continuing operations before income taxes Net income $ 113.2 2.9 2.1 $ 108.4 3.8 3.6 $ 114.1 3.8 3.6 $ 87.5 0.7 0.6 Basic and diluted earnings per share $ 0.15 $ 0.28 $ 0.28 $ 0.05 2010 ($ millions, except per unit/share amounts) Q4 Q3 Q2 Q1 Revenue Earnings (loss) from continuing operations before income taxes Net income (loss) $ 91.8 1.7 1.7 $ 79.6 (0.3) (0.3) $ 69.6 (0.3) (0.3) $ 53.7 (2.1) (2.1) Basic and diluted earnings (loss) per unit/share $ 0.17 $ (0.03) $ (0.03) $ (0.19) 2009 (note 1) ($ millions, except per unit amounts) Q4 Q3 Q2 Q1 Revenue Earnings (loss) from continuing operations before income taxes Net income (loss) $ 67.5 (1.8) (2.1) $ 74.6 0.1 (0.5) $ 76.7 2.0 1.4 $ 73.0 1.2 1.2 Basic and diluted earnings (loss) per unit $ (0.20) $ (0.05) $ 0.14 $ 0.11 Note 1 – 2009 figures do not reflect adjustments necessary to comply with IFRS. 32 STRONGCO 2011 ANNUAL REPORT Management’s Discussion and Analysis A discussion of the Company’s previous quarterly results can be found in the quarterly Management’s Discussion and Analysis reports available on SEDAR at www.sedar.com. Contractual Obligations The Company has contractual obligations for operating lease commitments totalling $20.4 million. In addition, the Company has contingent contractual obligations where it has agreed to buy back equipment from customers at the option of the customer for a specified price at future dates (“buy-back contracts”). These buy-back contracts are subject to certain conditions being met by the customer and range in term from three to 10 years. The Company’s maximum potential losses pursuant to the majority of these buy-back contracts are limited, under an agreement with the original equipment manufacturer, to 10% of the original sale amounts. In addition, this agreement provides a financing arrangement in order to facilitate the buy back of equipment. As at December 31, 2011, outstanding buy-back contracts totalled $13.5 million, compared to $10.3 million at December 31, 2010. A reserve of $1.1 million has been accrued in the Company’s accounts as at December 31, 2011 with respect to these commitments, compared to a reserve of $0.9 million a year ago. The Company has provided a guarantee of lease payments under the assignment of a property lease which expires January 31, 2014. Total lease payments from January 1, 2012 to January 31, 2014 are $0.3 million. Contractual obligations are set out in the following tables. Management believes that the Company will generate sufficient cash flow from operations to meet its contractual obligations. Payment due by period ($ millions) Operating leases Less Than Total 1 Year $ 20.4 $ 4.8 1 to 3 years $ 7.8 $ 4 to 5 years After 5 years 4.9 $ 2.9 Contingent obligation by period ($ millions) Buy-back contracts Less Than Total 1 Year $ 13.5 $ 1.9 1 to 3 years $ 4.6 4 to 5 years $ 7.0 After 5 years $ – Shareholder Capital The Company is authorized to issue an unlimited number of shares. All shares are of the same class of common shares with equal rights and privileges. Effective July 1, 2010, Strongco converted from a trust to a corporation and all outstanding trust units of the Fund were exchanged for shares of Strongco Corporation on a one-for-one basis, after which the Fund was wound up into Strongco Corporation (see discussion under “Conversion to a Corporation” above). On January 17, 2011, the Company completed a rights offering under which 2.62 million additional shares were issued pursuant to the rights issued to existing shareholders for gross proceeds of $7.8 million (refer to the Company’s Rights Offering Circular filed on SEDAR for details). The total number of shares outstanding following completion of the rights offering was 13,128,719. Common Shares Issued and Outstanding Shares Common shares outstanding as at December 31, 2010 Common shares issued under rights offering Common shares outstanding as at December 31, 2011 Number of Shares 10,508,719 2,620,000 13,128,719 Outlook The Canadian economy in general and construction markets across Canada are expected to continue to improve throughout 2012, which should result in strong demand for heavy equipment. Mild weather conditions have affected equipment usage in much of the country and significantly curtailed oilfield activities in Northern Alberta. In addition, the Ontario government has announced a slowdown in infrastructure activity. These factors have tempered demand for heavy equipment and product support in the first quarter of 2012. As a result, revenue growth in the first quarter of 2012 may also be moderated, but backlogs in the early part of the year remain strong and growing. An important contribution to anticipated growth in 2012 is expected from Alberta. Oil prices have continued to show strength and stability, powering an ongoing economic upturn in the province. In particular, the outlook for Northern Alberta and the oil sands is for continued significant investment over the next several years, which bodes well for heavy equipment demand in the region. Equipment suppliers are expected to improve product availability and delivery lead times in 2012. Inventory levels at Strongco were allowed to run slightly higher than normal at year end to ensure availability of product as the Company enters the prime selling season. Consequently, product availability is not expected to affect the Company’s sales in 2012. Strongco’s significant position with its equipment suppliers should allow the Company to optimize equipment deliveries. Management remains cautiously optimistic that the improvement in the Canadian economy in 2011 will continue in 2012, which is expected to increase revenues. In addition, while market conditions in the northeastern United States were weak, Chadwick-BaRoss realized modest growth in 2011 and contributed positively to Strongco’s overall results. Chadwick-BaRoss services a broad range of market sectors in Maine, New Hampshire and Massachusetts. Demand for equipment in these regions is expected to show a modest increase in 2012, which should contribute to improved revenue and profitability in 2012. STRONGCO 2011 ANNUAL REPORT 33 Management’s Discussion and Analysis Non-IFRS Measures “EBITDA” refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under International Financial Reporting Standards (“IFRS”) and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company’s management believes that EBITDA is an important supplemental measure in evaluating the Company’s performance and in determining whether to invest in its shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company’s performance or to cash flows from operating, investing and financing activities as a measure of the Company’s liquidity and cash flows. Critical Accounting Estimates The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities in the financial statements. The Company bases its estimates and assumptions on past experience and various other assumptions that are believed to be reasonable in the circumstances. This involves varying degrees of judgment and uncertainty, which may result in a difference in actual results from these estimates. The more significant estimates are as follows: INVENTORY VALUATION The value of the Company’s new and used equipment is evaluated by management throughout each year. Where appropriate, a provision is recorded against the book value of specific pieces of equipment to ensure that inventory values reflect the lower of cost and estimated net realizable value. The Company identifies slow-moving or obsolete parts inventory and estimates appropriate obsolescence provisions by aging the inventory. The Company takes advantage of supplier programs that allow for the return of eligible parts for credit within specified time periods. The inventory provision as at December 31, 2011, with changes from December 31, 2010, is as follows: Provision for Inventory Obsolescence ($ millions) Provision for inventory obsolescence as at December 31, 2010 $ Provision related to business acquisition Provision related to inventory disposed of during the year Additional provisions made during the year Provision for inventory obsolescence as at December 31, 2011 $ 34 STRONGCO 2011 ANNUAL REPORT 3.0 1.3 (0.5) 1.5 5.3 ALLOWANCE FOR DOUBTFUL ACCOUNTS The Company performs credit evaluations of customers and limits the amount of credit extended to customers as appropriate. The Company is, however, exposed to credit risk with respect to accounts receivable and maintains provisions for possible credit losses based upon historical experience and known circumstances. The allowance for doubtful accounts as at December 31, 2011, with changes from December 31, 2010, is as follows: Allowance for Doubtful Accounts ($ millions) Allowance for doubtful accounts as at December 31, 2010 Provision related to business acquisition Accounts written off during the year Additional provisions made during the year Allowance for doubtful accounts as at December 31, 2011 $ $ 1.2 0.3 (0.2) 0.5 1.8 POST-RETIREMENT OBLIGATIONS Strongco performs a valuation at least every three years to determine the actuarial present value of the accrued pension and other non-pension post-retirement obligations. Pension costs are accounted for and disclosed in the notes to the financial statements on an accrual basis. Strongco records employee future benefit costs other than pensions on an accrual basis. The accrual costs are determined by independent actuaries using the projected benefit method prorated on service and based on assumptions that reflect management’s best estimates. The assumptions were determined by management, recognizing the recommendations of Strongco’s actuaries. These key assumptions include the rate used to discount obligations, the expected rate of return on plan assets, the rate of compensation increase and the growth rate of per capita health care costs. The discount rate is used to determine the present value of future cash flows that the Company expects will be required to pay employee benefit obligations. Management’s assumptions of the discount rate are based on current interest rates on long-term debt of high-quality corporate issuers. The assumed return on pension plan assets of 6.5% per annum is based on expectations of long-term rates of return at the beginning of the fiscal year and reflects a pension asset mix consistent with the Company’s investment policy. The costs of employee future benefits other than pensions are determined at the beginning of the year and are based on assumptions for expected claims experience and future health care cost inflation. Changes in assumptions will affect the accrued benefit obligation of Strongco’s employee future benefits and the future years’ amounts that will be charged to results of operations. Management’s Discussion and Analysis FUTURE INCOME TAXES At each quarter end the Company evaluates the value and timing of the Company’s temporary differences. Future income tax assets and liabilities, measured at substantively enacted tax rates, are recognized for all temporary differences caused when the tax bases of assets and liabilities differ from those reported in the consolidated financial statements. Changes or differences in these estimates or assumptions may result in changes to the current or future tax balances on the consolidated balance sheet, a charge or credit to income tax expense in the consolidated statements of earnings and may result in cash payments or receipts. Where appropriate, the provision for future income taxes and future income taxes payable are adjusted to reflect management’s best estimate of the Company’s future income tax accounts. Risks and Uncertainties Strongco’s financial performance is subject to certain risk factors which may affect any or all of its business sectors. The following is a summary of risk factors which are felt to be the most relevant. These risks and uncertainties are not the only ones facing the Company. Additional risks and uncertainties not currently known to the Company, or which it currently considers immaterial, may also impair the operations of the Company. If any such risks actually occur, the business, financial condition or liquidity and results of operations of the Company, its ability to pay dividends to shareholders and the trading price of the Company’s shares could be adversely affected. BUSINESS AND ECONOMIC CYCLES Strongco operates in a capital intensive environment. Strongco’s customer base consists of companies operating in the construction and urban infrastructure, aggregates, forestry, mining, municipal, utility, industrial and resource sectors, which are all affected by trends in general economic conditions within their respective markets. Changes in interest rates, commodity prices, exchange rates, availability of capital and general economic prospects may all impact their businesses by affecting levels of consumer, corporate and government spending. Strongco’s business and financial performance is largely affected by the impact of such business cycle factors on its customer base. The Company has endeavoured to minimize this risk by: (i) operating in various geographic territories across Canada, with the belief that not all regions are subject to the same economic factors at the same time; (ii) serving a variety of industries which respond differently at different points in time to business cycles; and (iii) seeking to increase the Company’s focus on customer support (parts and service) activities, which are less subject to changes in the economic cycle. COMPETITION Strongco faces strong competition from various distributors of products which compete with the products it sells. The Company competes with regional and local distributors of competing product lines. Strongco competes on the basis of: (i) relationships maintained with customers over many years of service; (ii) prompt customer service through a network of sales and service facilities in key locations; (iii) access to products; and (iv) the quality and price of those products. In most product lines in most geographic areas in which Strongco operates, its main competitors are distributors of products manufactured by Caterpillar, John Deere, Komatsu and Hitachi, and other smaller brands. MANUFACTURER RISK Most of Strongco’s equipment distribution business consists of selling and servicing mobile equipment products manufactured by others. As such, Strongco’s financial results may be directly impacted by: (i) the ability of the manufacturers it represents to provide high-quality, innovative and widely accepted products on a timely and cost-effective basis; and (ii) the continued independence and financial viability of such manufacturers. Most of Strongco’s equipment distribution business is governed by distribution agreements with the original equipment manufacturers, including Volvo, Case and Manitowoc. These agreements grant the right to distribute the manufacturers’ products within defined territories, which typically cover an entire province. It is an industry practice that, within a defined territory, a manufacturer grants distribution rights to only one distributor. This is true of all the distribution arrangements entered into by Strongco. Most distribution agreements are cancellable upon 60 to 90 days notice by either party. Some of Strongco’s equipment suppliers provide floor plan financing to assist with the purchase of equipment inventory. In some cases this is done by the manufacturer, and in other cases the manufacturer engages a third-party lender to provide the financing. Most floor plan arrangements include an interest-free period of up to seven months. The termination of one or more of Strongco’s distribution agreements with its original equipment manufacturers, as a result of a change in control of the manufacturer or otherwise, may have a negative impact on the operations of Strongco. In addition, availability of products for sale is dependent upon the absence of significant constraints on the supply of products from original equipment manufacturers. During times of intense demand or during any disruption of the production of such equipment, Strongco’s equipment manufacturers may find it necessary to allocate their limited supply of particular products among their distributors. The ability of Strongco to maintain and expand its customer base is dependent upon the ability of Strongco’s suppliers to continuously improve and sustain the high quality of their products at a reasonable cost. The quality and reputation of their products is not within Strongco’s control and there can be no assurance that Strongco’s suppliers will be successful in improving and sustaining the quality of their products. STRONGCO 2011 ANNUAL REPORT 35 Management’s Discussion and Analysis The failure of Strongco’s suppliers to maintain a market presence could have a material impact upon the earnings of the Company. The Company believes that this element of risk has been mitigated through the representation of its equipment manufacturers with demonstrated ability to produce a competitive, well accepted, high-quality product range and by distributing products of multiple manufacturers. In addition, distribution agreements with these manufacturers are cancellable by either party within a relatively short notice period, as specified in the relevant distribution agreement. However, Strongco believes that it has established strong relationships with its key manufacturers and maintains significant market share for their products, and as a result is at little risk of distribution agreements being cancelled. CONTINGENCIES In the ordinary course of business, the Company may be exposed to contingent liabilities in varying amounts for which provisions have been made in the consolidated financial statements as appropriate. These liabilities could arise from litigation, environmental matters or other sources. A statement of claim has been filed naming a division of the Company as one of several defendants in proceedings under the Superior Court of Quebec. The action claims errors and omissions in the contractual execution of work entrusted to the defendants, and names the Company as jointly and severally liable for damages of approximately $5.9 million. The Company’s counsel has filed a statement of defence and discoveries are underway. A trial date has not yet been set. Although it is impossible to predict the outcome at this time, based on the opinion of external legal counsel, the Company believes that it has a strong defence against the claim and that it is without merit. A statement of claim has been filed naming a former division of the Company as one of several defendants in proceedings under the Court of Queen’s Bench of Manitoba. The action claims errors and omissions in the contractual execution of work entrusted to the defendants, and names the Company as jointly and severally liable for damages of approximately $4.9 million. Although the outcome is indeterminable at this early stage of the proceedings, the Company believes that it has a strong defence against the claim and that it is without merit. The Company’s insurer has provided conditional coverage for this claim. DEPENDENCE ON KEY PERSONNEL The expertise and experience of its senior management is an important factor in Strongco’s success. Strongco’s continued success is thus dependent on its ability to attract and retain experienced management. INFORMATION SYSTEMS The Company utilizes a legacy business system that has been successfully in operation for over 15 years. As with any business system, it is necessary to evaluate its adequacy and support for current and future business demands. The system was written and supported by the Company’s former Information Systems Manager, who retired on December 31, 2006. 36 STRONGCO 2011 ANNUAL REPORT The Company is utilizing an outside consultant to support its current system and is currently evaluating alternative systems as potential replacements for its current system. FOREIGN EXCHANGE While the majority of the Company’s sales are in Canadian dollars, significant portions of its purchases are in U.S. dollars. While the Company believes that it can maintain margins over the long term, short, sharp fluctuations in exchange rates may have a short-term impact on earnings. In order to minimize the exposure to fluctuations in exchange rates, the Company enters into foreign exchange forward contracts on a transaction-specific basis. INTEREST RATE Interest rate risk arises from potential changes in interest rates that impact the cost of borrowing. The majority of the Company’s debt is floating rate debt, which exposes the Company to fluctuations in short-term interest rates (see discussion under “Cash Flow, Financial Resources and Liquidity” above). RISKS RELATING TO THE SHARES Unpredictability and Volatility of Share Price A publicly-traded company will not necessarily trade at values determined by reference to the underlying value of its business. The prices at which the shares will trade cannot be predicted. The market price of the shares could be subject to significant fluctuations in response to variations in quarterly operating results and other factors. The annual yield on the shares as compared to the annual yield on other financial instruments may also influence the price of shares in the public trading markets. In addition, the securities markets have experienced significant price and volume fluctuations from time to time in recent years that often have been unrelated or disproportionate to the operating performance of particular issuers. These broad fluctuations may adversely affect the market price of the shares. LEVERAGE AND RESTRICTIVE COVENANTS The existing credit facilities contain restrictive covenants that limit the discretion of Strongco’s management with respect to certain business matters and may, in certain circumstances, restrict the Company’s ability to pay dividends, which could adversely impact cash dividends on the shares. These covenants place restrictions on, among other things, the ability of the Company to incur additional indebtedness, to create other security interests, to complete amalgamations and acquisitions, to make capital expenditures, to pay dividends or make certain other payments and guarantees, and to sell or otherwise dispose of assets. The existing credit facilities also contain financial covenants requiring the Company to satisfy financial ratios and tests (see discussion under “Cash Flow, Financial Resources and Liquidity” above). A failure of the Company to comply with its obligations under the existing credit facilities could result in an event of default which, if not cured or waived, could permit the acceleration of the relevant indebtedness. The existing Management’s Discussion and Analysis credit facilities are secured by customary security for transactions of this type, including first ranking security over all present and future personal property of the Company, a mortgage over the Company’s central real property and an assignment of insurance. If the Company is not able to meet its debt service obligations, it risks the loss of some or all of its assets to foreclosure or sale. There can be no assurance that, at any particular time, if the indebtedness under the existing credit facilities were to be accelerated, the Company’s assets would be sufficient to repay in full that indebtedness. The existing credit facilities are payable on demand following an event of default and are renewable annually. If the existing credit facilities are replaced by new debt that has less favourable terms or if the Company cannot refinance its debt, funds available for operations may be adversely impacted. RESTRICTIONS ON POTENTIAL GROWTH The payout by the Company of a significant portion of its operating cash flow will make additional capital and operating expenditures dependent on increased cash flow or additional financing in the future. Lack of those funds could limit the future growth of the Company and its cash flow. Disclosure Controls and Internal Controls Over Financial Reporting DISCLOSURE CONTROLS Management is responsible for establishing and maintaining disclosure controls and procedures in order to provide reasonable assurance that material information relating to the Company is made known to them in a timely manner and that information required to be disclosed is reported within time periods prescribed by applicable securities legislation. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable assurance of achieving their control objectives. Based on management’s evaluation of the design and effectiveness of the Company’s disclosure controls and procedures, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that these controls and procedures have been designed and are operating effectively as of December 31, 2011 to provide reasonable assurance that the information being disclosed is recorded, summarized and reported as required. INTERNAL CONTROLS OVER FINANCIAL REPORTING Management is responsible for establishing and maintaining adequate internal controls over financial reporting to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with IFRS. Internal control systems, no matter how well designed, have inherent limitations and therefore can only provide reasonable assurance as to the effectiveness of internal controls over financial reporting, including the possibility of human error and the circumvention or overriding of the controls and procedures. Management used the Internal Control – Integrated Framework published by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) as the control framework in designing its internal controls over financial reporting. Based on management’s design and testing of the effectiveness of the Company’s internal controls over financial reporting, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that these controls and procedures have been designed and are operating effectively as of December 31, 2011 to provide reasonable assurance that the financial information being reported is materially accurate. During the fourth quarter ended December 31, 2011, there have been no changes in the design of the Company’s internal controls over financial reporting that have materially affected, or are reasonably likely to materially affect, its internal controls over financial reporting. Forward-Looking Statements This Management’s Discussion and Analysis contains forward-looking statements that involve assumptions and estimates that may not be realized, and other risks and uncertainties. These statements relate to future events or future performance and reflect management’s current expectations and assumptions, which are based on information currently available to the Company’s management. The forwardlooking statements include but are not limited to: (i) the ability of the Company to meet contractual obligations through cash flow generated from operations; (ii) the expectation that customer support revenues will grow following the warranty period on new machine sales; and (iii) the outlook for 2012. There is significant risk that forward-looking statements will not prove to be accurate. These statements are based on a number of assumptions including, but not limited to, continued demand for Strongco’s products and services. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forwardlooking statements. The inclusion of this information should not be regarded as a representation of the Company or any other person that the anticipated results will be achieved, and investors are cautioned not to place undue reliance on such information. These forward-looking statements are made as of the date of this MD&A, or as otherwise stated, and the Company does not assume any obligation to update or revise them to reflect new events or circumstances. Additional information, including the Company’s Annual Information Form, may be found on SEDAR at www.sedar.com. STRONGCO 2011 ANNUAL REPORT 37 MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL REPORTING The accompanying audited consolidated financial statements of Strongco Corporation (“Strongco” or “the Company”) were prepared by management in accordance with International Financial Reporting Standards. Management acknowledges responsibility for the preparation and presentation of the audited consolidated financial statements, including responsibility for significant accounting judgments and estimates and the choice of accounting principles and methods that are appropriate to the Company’s circumstances. The significant accounting policies of the Company are summarized in note 2 to the audited consolidated financial statements. Management has established processes which are in place to provide them with sufficient knowledge to support management representations that they have exercised reasonable diligence that: (i) the audited consolidated financial statements do not contain any untrue statement of material fact or omit to state a material fact required to be stated or that is necessary to make a statement not misleading in light of the circumstances under which it is made, as of the date of and for the years presented by the audited consolidated financial statements; and (ii) the audited consolidated financial statements present fairly in all material respects the financial position, financial performance and cash flows of the Company, as of the date of and for the years presented in the audited consolidated financial statements. The Board of Directors is responsible for reviewing and approving the audited consolidated financial statements together with other financial information of the Company and for ensuring that management fulfills its financial reporting responsibilities. An Audit Committee assists the Board of Directors in fulfilling this responsibility. The Audit Committee meets with management to review the financial reporting process and the audited consolidated financial statements together with other financial information of the Company. The Audit Committee reports its findings to the Board of Directors for its consideration in approving the audited consolidated financial statements together with other financial information of the Company for issuance to the shareholders. Management recognizes its responsibility for conducting the Company’s affairs in compliance with established financial standards, applicable laws and regulations, and for maintaining proper standards of conduct for its activities. Robert H.R. Dryburgh President and Chief Executive Officer March 21, 2012 38 STRONGCO 2011 ANNUAL REPORT J. David Wood Chief Financial Officer INDEPENDENT AUDITORS’ REPORT TO THE SHAREHOLDERS OF STRONGCO CORPORATION: We have audited the accompanying consolidated financial statements of Strongco Corporation, which comprise the consolidated statement of financial position as at December 31, 2011 and 2010, and January 1, 2010, and the consolidated statements of income (loss), comprehensive income (loss), changes in shareholders’ equity and cash flows for the years ended December 31, 2011 and 2010, and a summary of significant accounting policies and other explanatory information. Management’s responsibility for the consolidated financial statements Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with International Financial Reporting Standards, and for such internal control as management determines is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, whether due to fraud or error. Auditors’ responsibility Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our audits in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. The procedures selected depend on the auditors’ judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, the auditors consider internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for our audit opinion. Opinion In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of Strongco Corporation as at December 31, 2011 and 2010, and January 1, 2010, and its financial performance and its cash flows for the years ended December 31, 2011 and 2010 in accordance with International Financial Reporting Standards. Toronto, Canada March 21, 2012 Ernst & Young, LLP Chartered Accountants Licensed Public Accountants STRONGCO 2011 ANNUAL REPORT 39 CONSOLIDATED STATEMENT OF FINANCIAL POSITION (in thousands of Canadian dollars, unless otherwise indicated) December 31, 2011 ASSETS Current assets Trade and other receivables (note 6) Inventories (note 7) Prepaid expenses and other deposits $ Non-current assets Property and equipment (note 8) Rental fleet (note 8) Deferred income tax asset (note 14) Intangible asset (note 9) Other assets Total assets $ LIABILITIES AND SHAREHOLDERS’ EQUITY Current liabilities Bank indebtedness (note 13 (a)) Trade and other payables (note 11) Provision for other liabilities (note 15) Deferred revenue and customer deposits Equipment notes payable – non-interest-bearing (note 12) – interest-bearing (note 12) Current portion of finance lease obligations (note 13 (b)) Current portion of notes payable (note 13 (c)) $ Shareholders’ equity Shareholders’ capital (note 16) Accumulated other comprehensive income Contributed surplus Deficit Total shareholders’ equity Total liabilities and shareholders’ equity The accompanying notes are an integral part of these consolidated financial statements. Approved by the Board of Directors Robert J. Beutel Director 40 STRONGCO 2011 ANNUAL REPORT Ian Sutherland Director 31,278 15,564 1,541 1,800 146 50,329 304,636 10,951 34,986 1,198 971 $ $ $ 35,884 159,988 1,452 197,324 15,849 – – 1,800 188 17,837 215,161 12,370 28,829 1,436 1,321 January 1, 2010 $ $ $ 27,088 144,461 1,255 172,804 15,949 – – 1,800 243 17,992 190,796 10,014 19,648 1,366 515 72,262 88,151 2,110 6,242 216,871 40,097 78,063 959 1,233 164,308 28,671 76,172 954 1,094 138,434 $ 2,565 3,291 13,558 11,760 31,174 248,045 $ – 1,502 – 4,374 5,876 170,184 $ – 1,154 1,218 4,455 6,827 145,261 $ 64,898 205 498 (9,010) 56,591 304,636 $ 57,089 – 315 (12,427) 44,977 215,161 $ 57,089 – – (11,554) 45,535 190,796 Non-current liabilities Deferred income tax liability (note 14) Finance lease obligations (note 13 (b)) Notes payable (note 13 (c)) Employee future benefit obligations (note 10) Total liabilities Contingencies, commitments and guarantees (note 23) 42,759 210,128 1,420 254,307 December 31, 2010 CONSOLIDATED STATEMENT OF INCOME (LOSS) (in thousands of Canadian dollars, unless otherwise indicated, except share and per share amounts) For the years ended December 31 Revenue (note 17) Cost of sales (note 19) Gross profit 2011 $ Expenses Administration (notes 6, 10 and 19) Distribution (note 19) Selling (note 19) Other income (note 18) Operating income Interest expense (note 20) Income (loss) before income taxes 423,153 342,601 80,552 2010 $ 294,657 237,971 56,686 31,383 20,057 13,302 (1,163) 16,973 26,760 16,879 9,896 (740) 3,891 5,841 4,816 11,132 (925) Provision for income taxes (note 14) Net income (loss) attributable to shareholders for the period $ 1,203 9,929 $ – (925) Earnings (loss) per share (note 21) Basic and diluted $ 0.76 $ (0.08) Weighted average number of shares (note 21) – basic – diluted 13,049,126 13,088,968 11,053,608 11,053,608 The accompanying notes are an integral part of these consolidated financial statements. STRONGCO 2011 ANNUAL REPORT 41 CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME (LOSS) (in thousands of Canadian dollars, unless otherwise indicated, except share and per share amounts) For the years ended December 31 Net income (loss) attributable to shareholders for the year Other comprehensive income (loss) Actuarial gain (loss) on post-employment benefit obligations (net of tax of $2,244) Currency translation adjustment Comprehensive income (loss) attributable to shareholders for the year The accompanying notes are an integral part of these consolidated financial statements. 42 STRONGCO 2011 ANNUAL REPORT 2011 $ 9,929 $ (6,512) 205 3,622 2010 $ (925) $ 52 – (873) CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (in thousands of Canadian dollars, unless otherwise indicated, except share and per share amounts) Shareholders’ capital Number of units Balance – January 1, 2010 10,508,719 $ Net (loss) for the period Other comprehensive loss Post-employment benefit obligations (net of tax) Contributed surplus Balance – December 31, 2010 10,508,719 $ Net income for the period Other comprehensive loss Post-employment benefit obligations (net of tax) Currency translation adjustment Issuance of shares (note 16) Contributed surplus Balance – December 31, 2011 10,508,719 $ 2,620,000 13,128,719 $ $ – Contributed surplus $ – Deficit $ (11,554) Total $ 45,535 – – – (925) (925) – – – – – 315 52 – 52 315 57,089 Shareholders’ capital Number of units Balance – December 31, 2010 57,089 Accumulated other comprehensive loss 57,089 $ – $ Accumulated other comprehensive loss $ – 315 $ Contributed surplus $ 315 (12,427) $ Deficit $ (12,427) 44,977 Total $ 44,977 – – – 9,929 9,929 – – 7,809 – – 205 – – – – – 183 (6,512) – – – (6,512) 205 7,809 183 64,898 $ 205 $ 498 $ (9,010) $ 56,591 The accompanying notes are an integral part of these consolidated financial statements. STRONGCO 2011 ANNUAL REPORT 43 CONSOLIDATED STATEMENT OF CASH FLOWS (in thousands of Canadian dollars) For the years ended December 31 Cash flows from operating activities Net income (loss) for the year Adjustments for Depreciation – property and equipment Depreciation – equipment inventory on rent Depreciation – rental fleet Gain on disposal of property and equipment Gain on sale of rental fleet Contributed surplus Interest expense Income tax expense (recovery) Deferred income tax asset Deferred income tax liability Employee future benefit expense Foreign exchange gain Changes in working capital (note 28) Funding of employee future benefit obligations Interest paid Income taxes paid Net cash provided by operating activities Cash flows from investing activities Business acquisition net of cash acquired (note 4) Purchase of rental fleet Proceeds from sale of rental fleet Purchase of property and equipment Proceeds from sale of property and equipment Net cash used in investing activities Cash flows from financing activities Increase (decrease) in bank indebtedness Increase in long-term debt Repayment of long-term debt Repayment of finance lease obligations Issue of share capital Repayment of business acquisition purchase financing Net cash provided by (used in) financing activities Foreign exchange on cash balances Change in cash and cash equivalents during the period Cash and cash equivalents – Beginning of period Cash and cash equivalents – End of period The accompanying notes are an integral part of these consolidated financial statements. 44 STRONGCO 2011 ANNUAL REPORT 2011 $ 9,929 $ 2,975 20,668 2,447 (40) (997) 183 5,841 1,203 (400) (1,297) 3,883 (10) (26,168) (2,958) (5,824) (190) 9,245 $ (9,248) (13,382) 8,349 (9,038) 40 (23,279) $ $ $ (1,442) 12,063 (2,059) (1,738) 7,809 (594) 14,039 (5) – – – 2010 $ (925) $ 2,085 18,211 – (3) – 315 4,816 (1,040) – 1,040 1,437 – (19,349) (1,466) (4,770) – 351 $ – – – (336) 74 (262) $ $ $ 2,356 171 (1,250) (1,366) – – (89) – – – – NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (in thousands of Canadian dollars, unless otherwise indicated) December 31, 2011 and 2010 NOTE 1 General information Strongco Corporation (“Strongco” or “the Company”) sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets in Canada and the United States. Prior to July 1, 2010, Strongco was an unincorporated, open-ended, limited purpose trust operating under the name Strongco Income Fund (“the Fund”), domiciled and established under the laws of the Province of Ontario pursuant to a declaration of trust dated March 21, 2005, as amended and restated on April 28, 2005 and September 1, 2006. On July 1, 2010, the Fund completed the conversion from an income trust to a corporation (the “Conversion”) through the incorporation of Strongco. Pursuant to a plan of arrangement under the Business Corporations Act (Ontario), the Company issued shares to the unitholders of the Fund in exchange for units of the Fund on a one-forone basis. The Company’s Board of Directors and management team are the former Board of Trustees and management team of the Fund. Immediately subsequent to the Conversion, the Fund was wound up into the Company. The Company has carried on the business of the Fund unchanged except that the Company is subject to tax as a corporation. References to the Company in these consolidated financial statements for periods prior to July 1, 2010 refer to the Fund and for periods on or after July 1, 2010 refer to the Company. Additionally, references to shares and shareholders of the Company are comparable to units and unitholders previously under the Fund. The conversion was accounted for as a continuity of interests. Transaction costs of $463 related to the conversion were expensed on conversion. The Company is a public entity, incorporated and domiciled in Canada and listed on the Toronto Stock Exchange. The address of its registered office is 1640 Enterprise Road, Mississauga, Ontario L4W 4L4. NOTE 2 Summary of significant accounting policies STATEMENT OF COMPLIANCE The consolidated financial statements represent the first annual financial statements of the Company prepared in accordance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”) and are in compliance therewith. The Company adopted IFRS in accordance with IFRS 1, First-Time Adoption of International Financial Reporting Standards (“IFRS 1”) as discussed in note 5. The consolidated financial statements were approved and authorized for issue by the Board of Directors on March 21, 2012. The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. BASIS OF PRESENTATION AND ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS The Company prepares its consolidated financial statements in accordance with IFRS, as issued by the IASB. In these consolidated financial statements, the term “Canadian GAAP” refers to Canadian generally accepted accounting principles before the adoption of IFRS. The consolidated financial statements of Strongco have been prepared by management in accordance with IFRS and International Financial Reporting Interpretations Committee (“IFRIC”) interpretations, including IFRS 1, First-Time Adoption of IFRS. Subject to certain transition elections disclosed in note 5, the Company has consistently applied the same accounting policies in its opening IFRS consolidated statement of financial position as at January 1, 2010 and throughout all periods presented as if these policies had always been in effect. Note 5 discloses the impact of the transition to IFRS on the Company’s reported financial position, financial performance and cash flows, including the nature and effect of significant changes in accounting policies from those used in the Company’s consolidated financial statements for the year ended December 31, 2010. Comparative figures for 2010 in these consolidated financial statements have been restated to give effect to these changes. The consolidated financial statements have been prepared on a going concern basis and the historical cost convention, as modified by the revaluation of financial assets and liabilities at fair value. BASIS OF CONSOLIDATION The consolidated financial statements include the financial statements of Strongco and its subsidiaries as at December 31, 2011. Subsidiaries are fully consolidated from the date of acquisition, being the date on which Strongco gains control, and continue to be consolidated until the date when such control ceases. All intercompany transactions, balances, unrealized gains and losses from intercompany transactions and dividends are eliminated on consolidation. SEGMENT REPORTING Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief operating decision-maker is the President and Chief Executive Officer, who is responsible for allocating resources, assessing performance STRONGCO 2011 ANNUAL REPORT 45 Notes to Consolidated Financial Statements of the operating segments and making key strategic decisions. The Company has determined it has one operating segment, Equipment Distribution, which is located in both Canada and the United States. REVENUE RECOGNITION Revenue is recognized when there is a written arrangement in the form of a contract or purchase order with the customer, a fixed or determinable sales price is established with the customer, performance requirements are achieved, ultimate collection of the revenue is reasonably assured and when specific criteria have been met for each of the Company’s activities, as described below. a) Revenue from equipment sales is recognized at the time title to the equipment and significant risks of ownership pass to the customer, which is generally at the time of shipment of the product to the customer. From time to time, the Company agrees to buy back equipment from certain customers at the option of the customer for a specified price at future dates. The Company’s maximum potential losses pursuant to the majority of these buy-back contracts are limited, under an agreement with a third party, to 10% of the original sale amounts. These transactions are accounted for as finance leases under IAS 17, Leases. In accordance with the standard, these types of transactions are accounted for as sales. b) Revenue from equipment rentals is recognized in accordance with the terms of the relevant agreement with the customer, either evenly over the term of that agreement or on a usage basis such as the number of hours that the equipment is used. Certain rental contracts contain an option for the customer to purchase the equipment at the end of the rental period. Should the customer exercise this option to purchase, revenue from the sale of the equipment is recognized as in a) above. c) Product support services include sales of parts and servicing of equipment. For the sale of parts, revenue is recognized when the part is shipped to the customer. For servicing of equipment, revenue related to the service performed and parts consumed is recognized as the service work is completed. FOREIGN CURRENCY TRANSLATION a) Functional and presentational currency The Company’s consolidated financial statements are presented in Canadian dollars, which is also the Company’s functional currency. b) Transactions and balances Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains and losses resulting from the settlement of foreign currency transactions and from the translation at year-end exchange rates of monetary assets and liabilities denominated in currencies other than an operation’s functional currency are recognized as other income in the consolidated statement of income (loss). 46 STRONGCO 2011 ANNUAL REPORT The financial statements of entities that have a functional currency different from that of Strongco (“foreign operations”) are translated into Canadian dollars as follows: assets and liabilities—at the closing rate at the date of the consolidated statement of financial position; income and expenses—at the average rate of the period (as this is considered a reasonable approximation to actual rates). All resulting changes are recognized in other comprehensive income (loss) as currency translation adjustments. EMPLOYEE BENEFIT OBLIGATIONS a) Pension obligations Employees of the Company have entitlements under Company pension plans, which are either defined contribution or defined benefit plans. The liability recognized in the consolidated statement of financial position in respect of defined benefit pension plans is the present value of the defined benefit obligation at the end of the reporting period less the fair value of plan assets, together with adjustments for unrecognized past service costs. The defined benefit obligation is calculated annually by independent actuaries using the projected unit credit method. Actuarial valuations for defined benefit plans are carried out annually. The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that have terms to maturity approximating the terms of the related pension liability. Actuarial gains (losses) arise from the difference between the actual long-term rate of return on plan assets for a period and the expected long-term rate of return on plan assets for that period, and from changes in actuarial assumptions used to determine the accrued benefit obligation. Actuarial gains and losses are charged or credited to the consolidated statement of other comprehensive income (loss) in the period in which they arise. Past-service costs are recognized immediately within operating expenses in the consolidated statement of income (loss), unless the changes to the pension plan are conditional on the employees remaining in service for a specified period of time (the “vesting period”). In this case, the past service costs are amortized on a straight-line basis over the vesting period. For defined contribution plans, contributions are recognized as post-employment benefit expense when they are due. Prepaid contributions are recognized as an asset to the extent that a cash refund or a reduction in the future payments is available. Notes to Consolidated Financial Statements b) Other employee future obligations The Company also has other employee future obligations, including an unfunded retiring allowance plan and a non-contributory dental and health-care plan. The expected costs of these benefits are accrued over the period of employment using the same accounting methodology as used for defined benefit pension plans. These obligations are valued annually by independent qualified actuaries. CONTRIBUTED SURPLUS The Company operates an equity-settled, share-based compensation plan, under which the Company receives services from employees as consideration for equity instruments (“options”) of the Company. The options vest over a specified period of time. The fair value of the services received in exchange for the grant of the options is recognized as an expense. Awards under the share-based compensation plan are made in tranches. Each tranche is considered a separate award with its own vesting period and grant date value. The fair value of each tranche is measured at the date of grant using the Black-Scholes option pricing model. The expense is recognized over the tranche’s vesting period based on the number of awards expected to vest, by increasing contributed surplus, a component within shareholders’ equity. The number of awards expected to vest is reviewed at least annually, with any impact being recognized immediately. For expired and cancelled options, contributed surplus expense is not reversed and the related credit remains in contributed surplus. When options are exercised, the Company issues new shares. The proceeds received are credited to shareholders’ capital, together with the related amounts previously added to contributed surplus. SHAREHOLDERS’ CAPITAL Shareholders’ capital is classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction from proceeds. INVENTORIES Inventories are recorded at the lower of cost and net realizable value. The cost of equipment inventories is determined on a specific item basis. The cost of parts is determined on a weighted average cost basis. Net realizable value is the estimated selling price in the ordinary course of business, less applicable selling expenses. Equipment inventory on rent is amortized based on expected usage during the rental period, which is generally at a rate of 60% of rental revenue, which approximates usage. PROPERTY AND EQUIPMENT Property and equipment are stated at cost less accumulated depreciation and any impairment. Cost includes expenditures that are directly attributable to the acquisition of the assets. When parts of an item of property and equipment have different useful lives, they are accounted for as separate items (“major components”) of property and equipment and each component is depreciated separately. Subsequent costs are included in the asset’s carrying amount or recognized as a separate asset, as appropriate, only when it is probable that future economic benefits associated with the item will flow to the Company and the cost can be measured reliably. Repairs and maintenance costs are charged to operating expenses in the consolidated statement of income (loss) during the period in which they are incurred. Assets’ residual values, useful lives and methods of depreciation are reviewed, and adjusted if appropriate, at each financial period end. Land is not depreciated. Depreciation of other assets is provided at rates that approximate the estimated useful life on a diminishing balance method as follows: Buildings Machinery and equipment Vehicles Computer equipment 3% to 5% 10% to 30% 25% to 30% 30% Computer equipment under capital lease and leasehold improvements are amortized on a straight-line basis over the remaining term of the lease. An asset’s carrying amount is immediately written down to its recoverable amount if the asset’s carrying amount is greater than its estimated fair value. Gains and losses on disposal are determined by comparing the proceeds with the carrying amount and are recognized within operating expenses in the consolidated statement of income (loss). RENTAL FLEET The Company’s rental fleet is stated at cost, less accumulated depreciation. For financial statement purposes, depreciation is computed on a percentage of rent basis, generally at a rate of 60% of rental revenue, which approximates the usage. Cost includes expenditures that are directly attributable to the acquisition of the assets, as well as charges that increase the useful life of the asset. Routine repair and maintenance costs are charged to operating expenses in the consolidated statement of income (loss) during the period in which they are incurred. INTANGIBLE ASSET The intangible asset is comprised of a distribution right acquired in a business combination that was recognized at fair value at the acquisition date. The distribution right has an indefinite life and is not subject to amortization but is subject to an annual review for impairment, or more frequently if events or changes in circumstances indicate that the asset may be impaired. BORROWING COSTS Borrowing costs attributable to the acquisition, construction or production of qualifying assets are added to the cost of those assets, until such time as the assets are substantially ready for their intended use. All other borrowing costs are recognized as interest expense in the consolidated statement of income (loss) in the period in which they are incurred. STRONGCO 2011 ANNUAL REPORT 47 Notes to Consolidated Financial Statements INCOME TAXES The provision for (recovery of) income taxes for the period comprises current and deferred income taxes. Income taxes are recognized as an expense in the consolidated statement of income (loss), except to the extent that they relate to items recognized in other comprehensive income (loss) or directly in equity. For items recognized in other comprehensive income (loss) or directly in equity, any applicable income taxes are also recognized in other comprehensive income (loss) or directly in equity. The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the consolidated statement of financial position date. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions, where appropriate, on the basis of amounts expected to be paid to the tax authorities. Deferred income tax is recognized, using the liability method, on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the consolidated financial statements. However, deferred income tax is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that, at the time of the transaction, affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates and laws that have been enacted or substantively enacted by the consolidated statement of financial position date and that are expected to apply when the related deferred income tax asset is realized or the deferred income tax liability is settled. Deferred income tax assets are recognized only to the extent it is probable that future taxable profit will be available against which the temporary differences can be utilized. Deferred income tax is provided on temporary differences arising on investments in subsidiaries and associates, except where the timing of the reversal of the temporary difference is controlled by the Company and it is probable that the temporary difference will not reverse in the foreseeable future. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax liabilities and when the deferred income tax assets and liabilities relate to income taxes levied by the same taxation authority on either the taxable entity or different taxable entities where there is an intention to settle the balances on a net basis. For the period from January 1, 2010 to June 30, 2010, Strongco operated as an income trust and, under the terms of the Income Tax Act (Canada), was not subject to income taxes to the extent that its taxable income in a period was paid or payable to unitholders. Strongco distributed to its unitholders all or virtually all of its taxable income and taxable capital gains that would otherwise have been taxable in the Company and met the requirements under the Income Tax Act (Canada) applicable to such trusts. Accordingly, no provision for current income taxes for the Company was made during this period. Deferred income tax assets and liabilities are presented as noncurrent. 48 STRONGCO 2011 ANNUAL REPORT PROVISIONS Provisions for restructuring costs, legal claims, equipment buybacks and certain other obligations are recognized when the Company has a present legal or constructive obligation as a result of past events; it is probable that an outflow of resources will be required to settle the obligation; and the amount can be reliably estimated. EQUIPMENT NOTES PAYABLE Equipment notes payable are used to finance the purchase of equipment inventory. The equipment notes payable are recognized initially at fair value and are subsequently measured at amortized cost; any difference between the proceeds and redemption value is recognized as interest expense in the consolidated statement of income (loss) over the term of the equipment notes payable using the effective interest rate method. DEBT Debt comprises bank indebtedness under the Company’s operating line of credit, finance lease obligations and notes payable. Debt is recognized initially at fair value, net of transaction costs incurred. Debt is subsequently measured at amortized cost. Any difference between the proceeds and redemption value is recognized as interest expense in the consolidated statement of income (loss) over the term of the borrowings using the effective interest rate method. IMPAIRMENT OF NON-FINANCIAL ASSETS Property and equipment and the Company’s rental fleet are tested for impairment when events or changes in circumstances indicate that the carrying amount may not be recoverable. Long-lived assets that are not amortized, comprising the Company’s distribution right intangible asset, are subject to an annual impairment test. For the purpose of measuring recoverable amounts, assets are grouped into the lowest levels for which there are separately identifiable cash inflows (“cash-generating units” or “CGUs”). The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use (being the present value of the expected future cash flows of the relevant asset or CGU). An impairment loss is recognized for the amount by which the asset’s carrying amount exceeds its recoverable amount. The Company evaluates potential reversals on previously recorded impairment losses when events or circumstances warrant such consideration. LEASES Leases in which a significant portion of the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the lessor) are charged to operating expenses in the consolidated statement of income (loss) on a straight-line basis over the period of the lease. Notes to Consolidated Financial Statements Leases of property and equipment, where the Company has substantially all the risks and rewards of ownership, are classified as finance leases. Finance leases are capitalized at the lease commencement date at the lower of the fair value of the leased asset and the present value of the minimum lease payments. Finance lease payments are allocated between their liability and finance components so as to achieve a constant rate on their outstanding obligations. The interest element of the finance cost is charged to the consolidated statement of income (loss) over the lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The property and equipment acquired under finance leases are depreciated over the shorter of the useful life of the asset and the lease term. FINANCIAL INSTRUMENTS Financial assets and liabilities are recognized when the Company becomes a party to the contractual provisions of the instrument. Financial assets are derecognized when the rights to receive cash flows from the assets have expired or have been transferred and the Company has transferred substantially all risks and rewards of ownership. Financial assets and liabilities are offset and the net amount reported in the consolidated statement of financial position when there is a legally enforceable right to offset the recognized amounts and there is an intention to settle on a net basis, or realize the asset and settle the liability simultaneously. At initial recognition, the Company classifies its financial instruments in the following categories depending on the purpose for which the instruments were acquired: i) Financial assets and liabilities at fair value through profit or loss: a financial asset or liability is classified in this category if acquired principally for the purpose of selling or repurchasing in the short term. Derivatives are also included in this category unless they are designated as hedges. The only instruments held by the Company classified in this category are foreign currency forward contracts and interest rate swaps. Financial instruments in this category are recognized initially and subsequently at fair value. Transaction costs are recorded as an expense in the consolidated statement of income (loss). Gains and losses arising from changes in fair value are presented in the consolidated statement of income (loss) within other income in the period in which they arise. Financial assets and liabilities at fair value through profit or loss are classified as current except for the portion expected to be realized or paid beyond 12 months of the consolidated statement of financial position date, which is classified as non-current. ii) Loans and receivables: loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. The Company’s loans and receivables are comprised of trade and other receivables, and are included in current assets due to their short-term nature. Loans and receivables are initially recognized at the amount expected to be received less, when material, a discount to reduce the loans and receivables to fair value. Subsequently, loans and receivables are measured at amortized cost using the effective interest method less a provision for impairment. iii) Financial liabilities at amortized cost: financial liabilities at amortized cost include bank indebtedness, trade and other payables, provisions, income taxes payable, interest-bearing and non-interestbearing equipment notes payable, finance lease obligations and notes payable. iv) Derivative financial instruments: the Company uses derivatives in the form of foreign currency forward contracts to reduce the impact of currency fluctuations on the cost of equipment ordered for future delivery to customers. The Company also uses interest rate swaps to reduce the impact of interest rate fluctuations on their borrowings. Derivatives have been classified as held-for-trading and are included in the balance within trade and other payables. IMPAIRMENT OF FINANCIAL ASSETS The Company assesses at the end of each reporting period whether there is objective evidence that a financial asset or group of financial assets is impaired. A financial asset or group of financial assets is impaired and impairment losses are incurred only if there is objective evidence of impairment as a result of one or more loss events that occurred after the initial recognition of the asset, and that loss event, or events, has an impact on the estimated future cash flows of the financial asset or group of financial assets that can be reliably estimated. The amount of the loss is measured as the difference between the asset’s carrying amount and the present value of estimated future cash flows, excluding future credit losses that have not been incurred, discounted at the financial asset’s original effective interest rate. The carrying amount of the asset is reduced and the amount of the loss is recognized within operating expenses in the consolidated statement of income (loss). If, in a subsequent period, the amount of the impairment loss decreases and the decrease can be related objectively to an event occurring after the impairment was recognized, such as an improvement in a customer’s credit rating, the reversal of the previously recognized impairment loss is recognized as a reduction in expense in the consolidated statement of income (loss). EARNINGS (LOSS) PER SHARE Basic earnings (loss) per share (“EPS”) is calculated by dividing the net income (loss) for the period attributable to shareholders of Strongco by the weighted average number of common shares outstanding during the period. STRONGCO 2011 ANNUAL REPORT 49 Notes to Consolidated Financial Statements Diluted EPS is calculated by adjusting the weighted average number of common shares outstanding for dilutive instruments. The number of shares included with respect to options, warrants and similar instruments is computed using the treasury stock method. Strongco’s potentially dilutive common shares comprise options granted to employees. CHANGES IN ACCOUNTING POLICY AND DISCLOSURE Unless otherwise noted, the following standards and amendments are effective for accounting periods beginning on or after January 1, 2013, with earlier adoption permitted. The Company has not yet assessed the impact of these standards or determined whether it will adopt these standards early. IAS 1, Presentation of Financial Statements, has been amended to require entities to separate items presented in other comprehensive income (“OCI”) into two groups, based on whether or not items may be recycled in the future. Entities that choose to present OCI items before tax will be required to show the amount of tax related to the two groups separately. The amendment is effective for annual periods beginning on or after July 1, 2012, with earlier application permitted. IAS 19, Employee Benefits, has been amended to make significant changes to the recognition and measurement of defined benefit pension expense and termination benefits and to enhance the disclosure of all employee benefits. The amended standard requires immediate recognition of actuarial gains and losses in other comprehensive income (loss) as they arise, without subsequent recycling to net income. This is consistent with the Company’s current accounting policy. Past service cost (which will now include curtailment gains and losses) will no longer be recognized over a service period but will instead be recognized immediately in the period of a plan amendment. Pension benefit cost will be split between (i) the cost of benefits accrued in the current period (service cost) and benefit changes (past service cost, settlements and curtailments); and (ii) finance expense or income. The finance expense or income component will be calculated based on the net defined benefit asset or liability. A number of other amendments have been made to recognition, measurement and classification, including redefining shortterm and other long-term benefits, guidance on the treatment of taxes related to benefit plans, guidance on risk/cost-sharing features and expanded disclosures. IFRS 7, Financial Instruments: Disclosures, has been amended to include additional disclosure requirements in the reporting of transfer transactions and risk exposures relating to transfers of financial assets and the effect of those risks on an entity’s financial position, particularly those involving securitization of financial assets. The amendment is applicable for annual periods beginning on or after July 1, 2011, with earlier application permitted. IFRS 9, Financial Instruments, was issued in November 2009 and contains requirements for financial assets. This standard addresses classification and measurement of financial assets and replaces 50 STRONGCO 2011 ANNUAL REPORT the multiple category and measurement models in IAS 39, Financial Instruments – Recognition and Measurement, for debt instruments with a new mixed measurement model having only two categories: amortized cost and fair value through profit or loss. IFRS 9 also replaces the models for measuring equity instruments, and such instruments are either recognized at fair value through profit or loss, or at fair value through comprehensive income (loss), and dividends are recognized in income in the consolidated statement of comprehensive income (loss); however, other gains and losses (including impairments) associated with such instruments remain in accumulated other comprehensive income (loss) indefinitely. Requirements for financial liabilities were added in October 2010 and they largely carried forward existing requirements in IAS 39, except that fair value changes due to credit risk for liabilities designated at fair value through profit or loss would generally be recorded in the consolidated statement of comprehensive income (loss). IFRS 10, Consolidation, requires an entity to consolidate an investee when it is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through its power over the investee. Under existing IFRS, consolidation is required when an entity has the power to govern the financial and operating policies of an entity so as to obtain benefits from its activities. IFRS 10 replaces SIC-12, Consolidation – Special Purpose Entities and parts of IAS 27, Consolidated and Separate Financial Statements. IFRS 13, Fair Value Measurement, is a comprehensive standard for fair value measurement and disclosure requirements for use across all IFRS standards. The new standard clarifies that fair value is the price that would be received to sell an asset, or paid to transfer a liability in an orderly transaction between market participants, at the measurement date. It also establishes disclosures about fair value measurement. Under existing IFRS, guidance on measuring and disclosing fair value is dispersed among the specific standards requiring fair value measurements and in many cases does not reflect a clear measurement basis or consistent disclosures. NOTE 3 Critical accounting estimates and judgments The preparation of consolidated financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, and the disclosure of contingent assets and liabilities, in the consolidated financial statements. The Company bases its estimates and assumptions on past experience and various other assumptions that are believed to be reasonable in the circumstances. This involves varying degrees of judgment and uncertainty, which may result in a difference in actual results from these estimates. The more significant estimates are as follows: Notes to Consolidated Financial Statements ALLOWANCE FOR DOUBTFUL ACCOUNTS The Company performs credit evaluations of customers and limits the amount of credit extended to customers as appropriate. The Company is, however, exposed to credit risk with respect to trade receivables and maintains provisions for possible credit losses based upon historical experience and known circumstances. The allowance for doubtful accounts as at December 31, 2011, with changes from January 1, 2011, is disclosed in note 6. INVENTORY VALUATION The value of the Company’s new and used equipment is evaluated by management throughout each period. Where appropriate, a provision is recorded against the book value of specific pieces of equipment to ensure that inventory values reflect the lower of cost and estimated net realizable value. The Company identifies slow-moving or obsolete parts inventory and estimates appropriate obsolescence provisions by aging the inventory. The Company takes advantage of supplier programs that allow for the return of eligible parts for credit within specified time periods. INTANGIBLE ASSET An impairment exists when the carrying value of an asset or CGU exceeds its recoverable amount, which is the higher of its fair value less costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s-length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. The value-inuse calculation is based on a discounted cash flow model. The cash flows are derived from the budget and forecasts for the next five years and do not include restructuring activities that the Company is not yet committed to or significant future investments that will enhance the asset’s performance of the CGU being tested. The recoverable amount is most sensitive to the discount rate used for the discounted cash flow model as well as the expected future cash inflows and the growth rate used for extrapolation purposes. The key assumptions used to determine the recoverable amount for the different CGUs, including a sensitivity analysis, are further explained in note 9. DEFERRED INCOME TAXES At each period end, the Company evaluates the value and timing of its temporary differences. Deferred income tax assets and liabilities, measured at substantively enacted tax rates, are recognized for all temporary differences caused when the tax bases of assets and liabilities differ from those reported in the consolidated financial statements. Changes or differences in these estimates or assumptions may result in changes to the current or deferred income tax balance on the consolidated statement of financial position and a charge or credit to income tax expense in the consolidated statement of income (loss), and may result in cash payments or receipts. Where appropriate, the provisions for deferred income taxes and deferred income taxes payable are adjusted to reflect management’s best estimate of the Company’s income tax accounts. Judgment is also required in determining whether deferred income tax assets are recognized on the consolidated statement of financial position. Deferred income tax assets, including those arising from unutilized tax losses, require management to assess the likelihood that the Company will generate taxable earnings in future periods in order to utilize recognized deferred income tax assets. Estimates of future taxable income are based on forecasted cash flows from operations and the application of existing tax laws in each jurisdiction. To the extent that future cash flows and taxable income differ significantly from estimates, the ability of the Company to realize the net deferred income tax assets recorded at the reporting date could be impacted. EMPLOYEE FUTURE BENEFIT OBLIGATIONS The present value of the employee future benefit obligations depends on a number of factors that are determined on an actuarial basis using a number of assumptions. The assumptions used in determining the net cost (income) for these obligations include the discount rate. The Company determines the appropriate discount rate at the end of each period. This is the interest rate that should be used to determine the present value of estimated future cash outflows expected to be required to settle the obligations. In determining the appropriate discount rate, the Company considers the interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid and that have terms to maturity approximating the terms of the related employee future benefit liability. Other key assumptions for employee future benefit obligations are based in part on current market conditions. Additional information is disclosed in note 10. Any changes in these assumptions will impact the carrying amount of the employee future benefit obligations. SHARE-BASED PAYMENT TRANSACTIONS The Company measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments at the date at which they are granted. Estimating fair value for sharebased payment transactions requires determining the most appropriate valuation model, which is dependent on the terms and conditions of the grant. This estimate also requires determining the most appropriate inputs to the valuation model, including the expected life of the share option, volatility and dividend yield and making assumptions about them. The assumptions and models used for estimating fair value for share-based payment transactions are disclosed in note 22. STRONGCO 2011 ANNUAL REPORT 51 Notes to Consolidated Financial Statements NOTE 4 Acquisition of Chadwick-BaRoss, Inc. On February 17, 2011, Strongco, through its wholly owned subsidiary Strongco USA Inc., completed the acquisition of 100% of the issued and outstanding shares of Chadwick-BaRoss, Inc. (“CBR”). CBR is a multiline equipment dealer headquartered in Westbrook, Maine, with three branches in Maine and one each in New Hampshire and Massachusetts. CBR sells, rents and services equipment used in sectors such as construction, infrastructure, utilities, municipalities, waste management and forestry. CBR represents such brands as Volvo, Terex Finlay and Link-Belt, as well as many others. The acquisition of all of the issued and outstanding shares of CBR was completed for a purchase price of US$11.1 million, net of US$0.4 million in cash acquired. The purchase price was satisfied with cash of US$9.2 million and three promissory notes totalling US$1.9 million. The three promissory notes mature on February 17, 2013 and bear interest at the U.S. prime rate. Principal payments of US$0.2 million are made quarterly and commenced on May 17, 2011. Costs of $0.4 million related to the acquisition were expensed as period costs within operating expenses in the consolidated statement of income (loss) for the year ended December 31, 2011. The acquisition date fair value for each major class of asset acquired and liabilities assumed is as follows: (in thousands of Canadian dollars) Trade and other receivables Inventories Property and equipment Rental fleet Deferred income tax asset Other assets Total assets Trade and other payables Deferred income tax liabilities Equipment notes payable Finance lease obligations Notes payable Total liabilities Net assets acquired $ $ $ $ $ 4,388 9,960 5,058 11,722 1,125 95 32,348 3,077 2,807 11,135 419 3,795 21,233 11,115 The results of operations of CBR have been consolidated into the Company’s results for the year ended December 31, 2011, effective February 17, 2011. Revenues of $46.6 million and net income of $1.2 million for CBR have been included in the Company’s consolidated statement of income (loss) for the year ended December 31, 2011. 52 STRONGCO 2011 ANNUAL REPORT Had the results of CBR been incorporated into the Company’s consolidated statement of comprehensive income (loss) as though the acquisition had been completed on January 1, 2011, the revenue and net income of the combined entity for 2011 would have been $426.2 million and $9.5 million, respectively. NOTE 5 Transition to IFRS The date of transition to IFRS for the Company was January 1, 2010. IFRS 1 sets forth guidance for the initial adoption of IFRS. IFRS 1 requires first-time adopters to retrospectively apply all effective IFRS standards as of the transition date, except that IFRS 1 also provides for certain optional exemptions and certain mandatory exceptions to the general requirements of retrospective application. The effect of the Company’s transition to IFRS is summarized as follows: i) Optional exemptions and mandatory exceptions; ii) Reconciliation of shareholders’ equity and comprehensive income (loss) as previously reported under Canadian GAAP to IFRS; and iii) Adjustments to the consolidated statement of cash flows. i) Optional exemptions The Company has applied the optional exemptions to full retrospective application of IFRS for employee future benefits—treatment of actuarial gains and losses and business combinations. A description of the exemptions and impact on the Company is further described in (ii) below. Mandatory exceptions The Company has complied with all mandatory exceptions to full retrospective application of IFRS. The estimates previously made by the Company under Canadian GAAP were not revised for the application of IFRS. Notes to Consolidated Financial Statements ii) Reconciliation of shareholders’ equity and comprehensive income (loss) as previously reported under Canadian GAAP to IFRS Canadian GAAP As at December 31, 2010 ASSETS Current assets Trade and other receivables Inventories Prepaid expenses and other deposits Non-current assets Property and equipment Intangible assets Accrued benefit asset Other assets Total assets LIABILITIES AND SHAREHOLDERS’ EQUITY Current liabilities Bank indebtedness Trade and other payables Provision for other liabilities Deferred revenue and customer deposits Equipment notes payable Current portion of finance lease obligations Current portion of notes payable Non-current liabilities Deferred income tax liabilities Finance lease obligations Employee future benefit obligations Total liabilities Shareholders’ equity Shareholders’ capital Accumulated other comprehensive income Deferred compensation Deficit Total shareholders’ equity Total liabilities and shareholders’ equity $ 35,884 159,988 1,452 197,324 Adjustment $ 13,768 1,800 6,275 188 22,031 $ 219,355 $ $ $ 12,370 30,265 – 1,321 118,160 173 1,233 163,522 – – – – 2,081 – (6,275) – (4,194) (4,194) – (1,436) 1,436 – – 786 – 786 389 114 819 1,322 164,844 (389) 1,388 3,555 4,554 5,340 57,089 – 360 (2,938) 54,511 $ 219,355 – – (45) (9,489) (9,534) (4,194) $ Note IFRS $ f) a) 15,849 1,800 – 188 17,837 $ 215,161 $ b) b) f) d) f) a) a) c) a), c), d), f) 35,884 159,988 1,452 197,324 12,370 28,829 1,436 1,321 118,160 959 1,233 164,308 – 1,502 4,374 5,876 170,184 57,089 – 315 (12,427) 44,977 $ 215,161 STRONGCO 2011 ANNUAL REPORT 53 Notes to Consolidated Financial Statements Canadian GAAP As at January 1, 2010 ASSETS Current assets Trade and other receivables Inventories Prepaid expenses and other deposits Non-current assets Property and equipment Intangible assets Accrued benefit asset Other assets Total assets LIABILITIES AND SHAREHOLDERS’ EQUITY Current liabilities Bank indebtedness Trade and other payables Provision for other liabilities Deferred revenue and customer deposits Equipment notes payable Current portion of finance lease obligations Current portion of notes payable Non-current liabilities Deferred income tax liabilities Notes payable Finance lease obligations Employee future benefit obligations Total liabilities Shareholders’ equity Shareholders’ capital Accumulated other comprehensive income Deferred compensation Deficit Total shareholders’ equity Total liabilities and shareholders’ equity 54 STRONGCO 2011 ANNUAL REPORT $ 27,088 144,461 1,255 172,804 Adjustment $ 14,133 1,800 6,607 243 22,783 $ 195,587 $ $ $ 10,014 20,866 – – – – 1,816 – (6,607) – (4,791) (4,791) 515 104,843 92 1,094 137,424 – (1,218) 1,366 – – 862 – 1,010 1,424 1,218 104 769 3,515 140,939 (1,424) – 1,050 3,686 3,312 4,322 57,089 – 80 (2,521) 54,648 $ 195,587 – – (80) (9,033) (9,113) (4,791) $ Note IFRS $ f) a) 15,949 1,800 – 243 17,992 $ 190,796 $ b) b) f) d) 27,088 144,461 1,255 172,804 10,014 19,648 1,366 515 104,843 954 1,094 138,434 f) a) – 1,218 1,154 4,455 6,827 145,261 c) a), c), d), f) 57,089 – – (11,554) 45,535 $ 190,796 Notes to Consolidated Financial Statements Canadian GAAP Year ended December 31, 2010 Revenue Cost of sales Gross Profit $ 294,657 237,971 56,686 Expenses Administration Distribution Selling Other income Expenses Operating income Interest expense Loss before taxes Provision for income taxes Net loss attributable to shareholders Other comprehensive income Post-employment benefit obligations Comprehensive loss attributable to shareholders Explanatory notes a) Employee future benefits In accordance with the IFRS transitional provisions, the Company has chosen to recognize unamortized actuarial gains and losses arising from the remeasurement of employee future benefit obligations as an adjustment to retained earnings as at January 1, 2010. Under Canadian GAAP, the Company applied the corridor method of accounting for such gains and losses. Under this method, gains and losses are recognized only if they exceed specified thresholds and are amortized over the expected average remaining service life of active employees. The carrying value of the net asset for employee future benefit obligations at January 1, 2010 is lower by $8,791 ($4,712 after tax) and at December 31, 2010 is lower by $9,733 ($7,239 after tax) under IFRS as a result of the Company’s decision to recognize unamortized net actuarial losses as at January 1, 2010. Under IFRS, the Company recognizes actuarial gains and losses arising from the remeasurement of employee future benefit obligations in other comprehensive income (loss) as they arise. The Company has reflected a decrease in expense associated with its defined benefit employee benefit plans under IFRS of $411 ($306 after tax) for the year ended December 31, 2010. In addition, on January 1, 2010, the Company completed the calculation with respect to the limitation of the defined benefit asset under IFRIC 14, The Limit on a Defined Benefit Asset, Minimum Funding Requirements and their Interaction, and recorded a liability of $1,503 ($1,118 after tax) as at January 1, 2010. As at December 31, 2010, the liability decreased to $97 ($72 after tax). Adjustment $ 27,292 16,879 9,896 (740) 53,327 $ $ $ 3,359 4,816 (1,457) (1,040) (417) – (417) (532) – – – (532) $ $ $ Note – – – 532 – 532 1,040 (508) 52 (456) IFRS $ 294,657 237,971 56,686 a), c), g) g) g) 26,760 16,879 9,896 (740) 52,795 $ $ d) d) $ 3,891 4,816 (925) – (925) 52 (873) The Company recognized actuarial losses of $1,354 and a reduction in the IFRIC 14 liability of $1,406 through other comprehensive income (loss) for the year ended December 31, 2010 in accordance with the Company’s policy decision under IFRS. b) Provisions The Company reclassified liabilities related to equipment buy-backs, legal matters and certain other items totalling $1,218 at January 1, 2010 and $1,436 at December 31, 2010 from trade and other payables to provisions. c) Stock-based compensation Under IFRS, the Company recognizes the cost of employee share options over the vesting period using the graded method of amortization rather than the straight-line method, which was the Company’s policy under Canadian GAAP. In addition, under IFRS the recognition of compensation expense can occur prior to the grant date, when services have commenced, whereas under Canadian GAAP compensation expense is not recognized prior to the grant date. Further, the Company adjusted for forfeitures under Canadian GAAP as they occurred whereas IFRS requires an estimate of the forfeitures on initial recognition. These changes increased provisions and reduced retained earnings at January 1, 2010 by $68. In addition, these changes decreased share-based compensation expense and contributed surplus by $114 for the year ended December 31, 2010. Pursuant to the guidance under IAS 32, Financial Instruments: Preparation, the Fund units that were outstanding in the comparative period from January 1, 2010 to June 30, 2010, while the Company operated as an income trust, are only allowed to be classified as STRONGCO 2011 ANNUAL REPORT 55 Notes to Consolidated Financial Statements equity for the purpose of assessing the classification under this standard. Consequently, the share options issued under the Company’s equity incentive plan were not accounted for in accordance with IFRS 2, Share-based Payments, and as a result, the Company had reclassified compensation expense of $80 at January 1, 2010 from contributed surplus to provisions. With the Company’s conversion to a corporation on July 1, 2010, the Company reclassified these amounts to contributed surplus. d) Deferred income taxes Deferred income tax liabilities have been adjusted as follows: i) As at January 1, 2010 and for the six-month period ended June 30, 2010, Strongco operated as an income trust that qualified for special tax treatment permitting a tax deduction by the trust for distributions paid to the trust’s unitholders. The change in tax legislation in 2007 effectively imposed an income tax for income trusts for taxation years beginning in 2011. As a result, Strongco had recorded future income taxes under Canadian GAAP during this period using the enacted (or substantively enacted) income tax rates that, at the consolidated statement of financial position date, were expected to apply when the temporary differences reverse in years 2011 and beyond. Although IFRS recognizes that in some jurisdictions income taxes may be payable at a higher or lower rate or be refundable or payable if part, or all, of the net profit or retained earnings is paid out as a dividend to shareholders of the entity, there is a general requirement that income taxes be measured at the tax rate applicable to undistributed profits. As a result, deferred income taxes were remeasured at a tax rate of approximately 46.4% applicable to undistributed profits, which resulted in an increase to the Company’s deferred income tax liability of $1,247 at January 1, 2010. The deferred income taxes were subsequently remeasured at the applicable corporate rates effective July 1, 2010, the date the Company converted to a corporation. This resulted in an adjustment to the deferred income tax balance with a corresponding adjustment to deferred income tax expense. ii) In addition, following the adjustments made to the opening balance at January 1, 2010 on the adoption of IFRS, the Company assessed the recoverability of its deferred income tax asset and determined that it did not meet the recognition criteria under IAS 12, Income Taxes. As a result, the Company recorded an adjustment to reduce the deferred income tax assets to $nil on January 1, 2010 and December 31, 2010. The above adjustments and the impact on the deferred income tax asset and expense related to the IFRIC 14 adjustment itemized in a) above increased income tax expense recognized in the consolidated statement of income (loss) by $1,040 for the year ended December 31, 2010. 56 STRONGCO 2011 ANNUAL REPORT e) In accordance with IFRS transitional provisions, the Company elected not to apply IFRS 3, Business Combinations, retrospectively to business combinations that occurred before the date of transition to IFRS. As such, Canadian GAAP balances relating to business combinations entered into before the date of transition have been carried forward without adjustment. f) It was determined that certain vehicle and equipment leases that were accounted for as operating leases met the criteria of a finance lease. This resulted in an increase of $1,816 to property and equipment and $1,912 to finance lease obligations at January 1, 2010, and $2,081 to property and equipment and $2,175 to finance lease obligations at December 31, 2010. This also resulted in a reclassification of lease costs from rent expense to depreciation expense and interest expense. The net impact on the consolidated statement of income (loss) was not significant. g) Pursuant to the guidance under IAS 1, Presentation of Financial Statements, the Company has presented expenses by function and accordingly has reclassified administration, distribution and selling expenses under Canadian GAAP to their respective functions under IFRS. iii) Adjustments to the consolidated statement of cash flows The transition from Canadian GAAP to IFRS had no significant impact on cash flows generated by the Company, except that cash flows related to interest are classified as financing activities. Under Canadian GAAP, cash flows relating to interest payments were classified as operating activities. NOTE 6 Trade and other receivables As at December 31, 2011 December 31, 2010 January 1, 2010 Trade receivables Less: Provision for impairment of trade receivables Trade receivables, net Other receivables Total trade and other receivables $ 39,656 $ 33,517 $ 24,329 $ 1,774 37,882 4,877 $ 1,196 32,321 3,563 $ 1,362 22,967 4,121 $ 42,759 $ 35,884 $ 27,088 Due to their short-term nature, the fair value of trade and other receivables is not materially different from their carrying value. Notes to Consolidated Financial Statements As at December 31, 2011, trade receivables of $14,485 (December 31, 2010 – $9,002) were past due but not impaired. These relate to a number of customers for which there is no recent history of default. The aging of these receivables is as follows: As at December 31 Up to 3 months 3 to 6 months Over 6 months 2011 $ $ 13,493 860 132 14,485 Up to 3 months 3 to 6 months Over 6 months $ 2011 $ $ 2,429 69 1,790 4,288 8,496 441 65 9,002 2010 $ $ 334 277 1,244 1,855 Movements on the Company’s provision for impairment of trade receivables are as follows: 2011 As at January 1 Provision related to business acquisition Provisions for impairment Amounts written off as uncollectible As at December 31 $ $ 1,196 273 461 (156) 1,774 Inventories Inventory components as at December 31 (net of write-downs and provisions) are as follows: 2010 $ As at December 31, 2011, trade receivables of $4,288 (2010 – $1,855) were impaired. The amount of provision was $1,774 as at December 31, 2011 (December 31, 2010 – $1,196). The individually impaired receivables mainly relate to parts and service invoices. It was assessed that a portion of the receivables is expected to be recovered. The aging of these receivables is as follows: As at December 31 NOTE 7 2010 $ $ 1,362 – 402 (568) 1,196 The provision for impaired receivables is recognized in the consolidated statement of income (loss) within administrative expenses in the period of provision. When a balance is considered uncollectible, it is written off against the provision. Subsequent recoveries of amounts previously written off are credited to administrative expenses in the consolidated statement of income (loss). Other receivables within trade and other receivables do not contain impaired amounts. The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. The Company does not hold any collateral as security. As at December 31, 2011 December 31, 2010 January 1, 2010 Equipment Parts Work-in-process $ 185,335 21,148 3,645 $ 210,128 $ 142,080 15,401 2,507 $ 159,988 $ 124,518 17,679 2,264 $ 144,461 The value of the Company’s new and used equipment is evaluated by management throughout each year. Where appropriate, a write-down is recorded against the book value of specific pieces of equipment to ensure that inventory values reflect the lower of cost or estimated net realizable value. For the year ended December 31, 2011, the Company recorded $1,256 of equipment write-downs (December 31, 2010 – $440). Throughout the year, Company management identifies slow-moving or obsolete parts inventory and estimates appropriate obsolescence provisions by aging the inventory. The changes in the inventory provision as at December 31, 2011 and December 31, 2010 are as follows: 2011 Inventory obsolescence as at January 1 $ Provision related to business acquisition Inventory disposed of during the year Reversal of provision Additional provision made during the year Inventory obsolescence as at December 31 $ 3,045 1,298 (451) – 1,505 5,397 2010 $ $ 3,139 – (746) (230) 882 3,045 Inventory costs recognized as an expense and reflected in cost of sales in the consolidated statement of income (loss) amounted to $306,048 (December 31, 2010 – $211,230). Cost of sales also includes amortization of equipment inventory on rent of $20,668 (December 31, 2010 – $18,211). The carrying value of equipment inventory on rent as at December 31, 2011 was $50,959 (December 31, 2010 – $49,783 and January 1, 2010 – $33,919). In 2011, the Company reversed $nil (December 31, 2010 – $230) of a previously recorded inventory write-down. STRONGCO 2011 ANNUAL REPORT 57 Notes to Consolidated Financial Statements NOTE 8 Property and equipment and rental fleet Land As at January 1, 2010 Cost Accumulated depreciation Net book value $ 2,883 – 2,883 Buildings and leasehold improvements $ 13,052 (5,481) 7,571 Machinery, Computers and equipment equipment under and vehicles capital lease $ 14,154 (10,669) 3,485 $ 2,052 (42) 2,010 Total property and equipment $ 32,141 (16,192) 15,949 Rental fleet $ – – – Total property and equipment and rental fleet $ 32,141 (16,192) 15,949 Year ended December 31, 2010 Opening net book value Additions Disposals Depreciation Closing net book value 2,883 – – – 2,883 7,571 19 – (336) 7,254 3,485 317 (71) (382) 3,349 2,010 1,720 – (1,367) 2,363 15,949 2,056 (71) (2,085) 15,849 – – – – – 15,949 2,056 (71) (2,085) 15,849 As at December 31, 2010 Cost Accumulated depreciation Net book value 2,883 – 2,883 13,071 (5,817) 7,254 14,400 (11,051) 3,349 3,772 (1,409) 2,363 34,126 (18,277) 15,849 – – – 34,126 (18,277) 15,849 Year ended December 31, 2011 Opening net book value Acquired on business combination (note 4) Additions Disposals Depreciation Closing net book value 2,883 417 2,573 – – 5,873 7,254 3,850 5,784 – (517) 16,371 3,349 369 681 – (585) 3,814 2,363 422 4,308 – (1,873) 5,220 15,849 5,058 13,346 – (2,975) 31,278 – 11,722 13,382 (7,093) (2,447) 15,564 15,849 16,780 26,728 (7,093) (5,422) 46,842 As at December 31, 2011 Cost Accumulated depreciation Net book value 5,873 – 5,873 22,705 (6,334) 16,371 15,450 (11,636) 3,814 8,502 (3,282) 5,220 52,530 (21,252) 31,278 18,011 (2,447) 15,564 70,541 (23,699) 46,842 $ $ $ $ $ $ $ Building and leasehold improvements include $5,254 of assets under construction related to the new branch in Edmonton, Alberta. The Company expects to complete construction and begin depreciation of the facility in fiscal 2012. All trade accounts receivable related to the rental fleet at December 31, 2011 have maturities of less than one year. The Company leases various computers and equipment under non-cancellable finance lease agreements. The lease terms are between one year and eight years. 58 STRONGCO 2011 ANNUAL REPORT Notes to Consolidated Financial Statements NOTE 9 NOTE 10 Intangible asset Employee benefit obligations As at December 31, 2011 and 2010, the intangible asset is comprised of a distribution right with an indefinite life that was acquired as part of the acquisition of the Champion Road Machinery division of Volvo Group Canada Inc. (“Champion”) in 2008. The distribution right does not contain an expiry date and management believes that the benefits to the Company of the distribution right is ongoing. As a result, the distribution right has an indefinite useful life. IMPAIRMENT TEST FOR INDEFINITE-LIFE INTANGIBLE ASSET The distribution right intangible asset was tested for impairment at the Ontario region CGU level and it was determined that as at December 31, 2011 no impairment existed. The recoverable amount of the Ontario region CGU is determined based on value-in-use calculations. These calculations use pre-tax cash flow projections based on financial budgets and forecasts approved by management covering a five-year period. Cash flows beyond five years are extrapolated using the estimated growth rates stated below. The key assumptions used for value-in-use are as follows: Revenue growth Gross margin percentage Expense growth Discount rate 2011 2010 5% to 14% 21% 3% 9% to 15% 5% to 26% 21% to 23% 3% 9% to 15% The discount rates used are pre-tax and reflect specific risks relating to relevant operations. Management determined forecasted revenue growth rates, gross margin percentage and expense growth rates based on past performance and its expectations of market development. Discount rates represent the current market assessment of the risks specific to the Ontario region CGU, taking into consideration the time value of money and individual risks of the underlying assets that have not been incorporated in the cash flow estimates. The discount rate calculation is based on the specific circumstances of the Ontario region CGU and is derived from the Company’s weighted average cost of capital (“WACC”). A sensitivity analysis included adjusting key assumptions for a variety of scenarios and applying a range to the discount rate. December 31, 2011 Balance sheet obligations for: Pension benefits $ Dental, health and other post-employment benefits $ Income statement charge for: Pension benefits $ Dental, health and other post-employment benefits $ December 31, 2010 January 1, 2010 10,653 $ 3,267 $ 2,907 1,107 11,760 $ 1,107 4,374 $ 1,548 4,455 1,511 $ 1,388 48 1,559 $ 82 1,470 Total cash payments for employee future benefits for 2011, consisting of cash contributed by the Company to its funded defined benefit plans, cash payments directly to beneficiaries for its unfunded other benefit plans and cash contributed to its funded defined contribution plan, were $2,958 (2010 – $1,466). The history and experience adjustments in respect of post-employment benefit obligations are as follows: Present value of benefit obligations Fair value of plan assets Deficit in the plan Experience adjustments in plan liabilities Experience adjustments in plan assets December 31, 2011 December 31, 2010 $ $ 38,082 26,322 11,760 (4,492) $ (4,361) 32,458 28,084 4,374 January 1, 2010 $ (2,533) $ 1,179 30,543 26,088 4,455 – $ – a) Pension benefits The Company has a number of funded and unfunded benefit plans that provide pension as well as other retirement benefits to some of its employees. i) Defined contribution plans The Company maintains a defined contribution plan available only to certain employees (approximately 9% of the workforce (2010 – 11%)). In 2011, the Company’s contributions were $191 (2010 – $172). The Company also maintains a group RSP/LIRA available only to certain employees (approximately 10% of the workforce (2010 – 12%)) under the terms of a collective bargaining agreement. In 2011, the Company’s contributions were $177 (2010 – $192). STRONGCO 2011 ANNUAL REPORT 59 Notes to Consolidated Financial Statements The Company maintains defined contribution retirement savings plans for executive officers and general managers. The expense related to these plans for the year ended December 31, 2011 was $247 (2010 – $241). CBR, which was acquired in February 2011, has a 401(k) defined contribution retirement savings program for its U.S. employees. The expense related to the 401(k) for the year ended December 31, 2011 was $46. Employees receiving the 401(k) benefit made up approximately 11% of the workforce in 2011. ii) Defined benefit pension plans The amounts recognized in the consolidated statement of financial position are determined as follows: December 31, 2011 Employee plan Fair value of plan assets Present value of funded obligations $ $ Impact of asset ceiling Deficit of plan and liability in the balance sheet $ 25,245 35,113 9,868 – 9,868 December 31, 2010 Executive plan $ 1,077 1,862 785 – 785 $ $ Employee plan $ $ $ 26,772 29,434 2,662 – 2,662 January 1, 2010 Executive plan $ 1,312 1,820 508 97 605 $ $ Employee plan $ $ $ 24,751 25,662 911 1,360 2,271 Executive plan $ 1,337 1,830 493 143 636 $ $ The movement in the deferred benefit obligation over the year is as follows: December 31, 2011 Employee plan Accrued benefit obligation as at January 1 Current service cost Interest cost Benefits paid Actuarial loss Accrued benefit obligation as at December 31 $ $ 29,434 1,600 1,650 (1,909) 4,338 35,113 December 31, 2010 Executive plan $ 1,820 – 82 (170) 130 1,862 $ Employee plan $ $ 25,661 1,419 1,625 (2,159) 2,888 29,434 Executive plan $ 1,831 – 87 (170) 72 1,820 $ The movement in the fair value of plan assets over the year is as follows: December 31, 2011 Employee plan Fair value of plan assets as at January 1 Actual return on plan assets Employer contributions Employee contributions Benefits paid Fair value of plan assets as at December 31 $ $ 26,772 (2,382) 2,128 636 (1,909) 25,245 December 31, 2010 Executive plan $ 1,312 (133) 68 – (170) 1,077 $ Employee plan $ $ 24,751 2,699 785 696 (2,159) 26,772 Executive plan $ 1,337 132 13 – (170) 1,312 $ Plan assets consist of: December 31, 2011 Asset category Equity securities Debt securities Other 60 STRONGCO 2011 ANNUAL REPORT December 31, 2010 January 1, 2010 Employee plan Executive plan Employee plan Executive plan Employee plan Executive plan 67.7% 31.6% 0.7% 100.0% 68.0% 31.3% 0.7% 100.0% 68.5% 30.9% 0.6% 100.0% 68.5% 31.0% 0.5% 100.0% 67.2% 29.2% 3.6% 100.0% 69.5% 30.4% 0.1% 100.0% Notes to Consolidated Financial Statements The amounts recognized in the consolidated statement of income (loss) and consolidated statement of comprehensive income (loss) are as follows: 2011 Statement of income (loss) Employee plan Employer current service costs Interest on accrued benefits Expected return on plan assets Subtotal $ Statement of comprehensive income (loss) Employee plan Gain (loss) for the year on obligation Gain (loss) for the year on asset Effect of asset ceiling Subtotal Total $ $ (964) (1,650) 1,764 (850) 2010 Executive plan $ – (82) 82 – $ Employee plan $ $ 2011 $ (4,338) (4,146) – (8,484) (9,334) Executive plan (723) (1,625) 1,570 (778) $ – (87) 82 (5) $ 2010 Executive plan $ (130) (215) 97 (248) (248) $ Employee plan $ $ Executive plan (2,888) 1,129 1,360 (399) (1,177) $ (72) 49 45 22 17 $ Expected contributions to the defined benefit pension plan for employees and executives for the year ending December 31, 2012 are $2,316 and $68, respectively. The Company measures its accrued benefit obligations and the fair value of plan assets for accounting purposes as of December 31 of each year. For the employee pension plan, the most recent actuarial valuation for funding purposes was performed as of August 31, 2011 and the next required valuation will be due no later than August 31, 2012. For the executive pension plan, the most recent actuarial valuation for funding purposes was performed as at June 30, 2009 and the next required valuation will be due no later than June 30, 2012. The principal actuarial assumptions used are as follows: December 31, 2011 December 31, 2010 January 1, 2010 Employee plan Executive plan Employee plan Executive plan Employee plan Executive plan Discount rate Expected return on plan assets Future salary increases 4.50% 6.50% 3.00% 4.00% 6.50% 3.00% 5.50% 6.50% 3.00% 4.75% 6.50% 3.00% 6.25% 6.50% 3.00% 5.00% 6.50% 3.00% Mortality table Note 1 Note 1 Note 1 Note 1 Note 1 Note 1 39.2 41.4 19.6 22.0 – – 19.6 22.0 39.1 41.4 19.5 22.0 – – 19.5 22.0 37.5 40.4 19.4 21.8 – – 19.4 21.8 Average life expectancy > Male aged 45 > Female aged 45 > Male aged 65 > Female aged 65 Note 1: UP 94 Projected generationally, sex distinct The sensitivity of the overall pension liability to changes in assumptions is as follows: Employee plan Discount rate Salary growth rate Executive plan Discount rate Valuation assumption Percentage change Change in overall liability 4.50% 3.00% 1.00% 1.00% $ 4,643 829 4.00% 1.00% $ 133 STRONGCO 2011 ANNUAL REPORT 61 Notes to Consolidated Financial Statements b) Post-employment health and dental benefits and retiring allowance The Company has other post-employment benefit obligations, which include an unfunded retiring allowance and a non-contributory dental and health-care plan. The amounts recognized in the consolidated statement of financial position are determined as follows: NOTE 11 Trade and other payables As at December 31, 2011 December 31, 2010 Trade payables Accrued expenses $ $ $ As at December 31, 2011 Present value of obligation $ Unamortized past service costs Accrued benefit obligation in the consolidated statement of financial position $ 1,107 December 31, 2010 $ 1,107 $ 9,890 18,939 28,829 $ $ 6,852 12,796 19,648 January 1, 2010 $ 1,548 NOTE 12 Equipment notes payable – 1,107 – $ 1,107 – $ 1,548 The movement in the accrued benefit obligation over the year is as follows: As at December 31 Accrued benefit obligations as at January 1 Current service cost Interest cost Benefits paid Actuarial gain (loss) Accrued benefit obligations as at December 31 2011 2010 $ 1,107 – 47 (71) 24 $ 1,548 – 82 (95) (428) $ 1,107 $ 1,107 The assumed health-care cost trend rate is 7% in 2012, declining by 0.5% per annum to 5% per annum in 2016 and thereafter. The assumed dental cost trend rate is 4% per annum. Assumed health-care and dental-care cost trend rates have a significant effect on the amounts reported for the health-care and dentalcare plans. A 1% change in assumed health-care and dental-care cost trend rates would have the following effects for 2011: Total service and interest cost (at 5%) Accrued benefit obligations as at December 31, 2011 62 9,664 25,322 34,986 January 1, 2010 STRONGCO 2011 ANNUAL REPORT Increase Decrease 5 (4) 126 (103) In addition to its bank credit facilities, the Company has lines of credit available totalling approximately $240 million from various non-bank equipment lenders in Canada and the United States, which are used to finance equipment inventory (December 31, 2010 – $200 million and January 1, 2010 – $149 million). As at December 31, 2011, there was approximately $160 million borrowed on these equipment finance lines (December 31, 2010 – $118 million and January 1, 2010 – $105 million). Typically, these equipment notes are interest-free for periods of up to 12 months from the date of financing, after which they bear interest in Canada at rates ranging from 4.00% to 5.50% over the one-month Bankers’ Acceptance rate (“BA rate”) and 3.25% to 4.25% over the prime rate of a Canadian chartered bank, and from 2.50% to 5.50% over the one-month LIBOR and between prime and prime plus 3.00% in the United States. As collateral for these equipment notes, the Company has provided liens on the specific inventories financed and any related accounts receivable. In the normal course of business, these liens cover substantially all of the inventories. Monthly principal repayments equal to 3.00% of the original principal balance of the note commence 12 months from the date of financing and the remaining balance is due in full at the earlier of 24 months after financing or when the financed equipment is sold. While financed equipment is out on rent, monthly curtailments are required equal to the greater of 70% of the rental revenue and 2.5% of the original value of the note. Any remaining balance after 24 months, which is due in full, is normally refinanced with the lender over an additional period of up to 24 months. All of the Company’s equipment notes are renewable annually. Certain of the Company’s equipment finance credit agreements contain restrictive financial covenants, including requiring the Company to remain in compliance with the financial covenants under all of its other lending agreements (“cross default provisions”). As at December 31, 2011, the Company was in compliance with these covenants. Notes to Consolidated Financial Statements The equipment notes are payable on demand and therefore have been classified as current liabilities. The carrying amount of equipment notes payable are as follows: As at Equipment notes payable – non-interest-bearing Equipment notes payable – interest-bearing December 31, 2011 December 31, 2010 $ $ 72,262 88,151 $ 160,413 40,097 78,063 $ 118,160 January 1, 2010 $ 28,671 76,172 $ 104,843 Due to the short-term nature of equipment notes payable, management has determined that their fair value does not differ materially from their carrying value. NOTE 13 The operating lines of credit bear interest at rates that range between the bank’s prime rate plus 0.50% and the bank’s prime rate plus 3.00% and between the one-month Canadian BA rate plus 1.50% and the BA rate plus 4.00% in Canada, and at LIBOR plus 2.60% in the United States. Under its bank credit facilities, the Company is able to issue letters of credit up to a maximum of $5 million. Outstanding letters of credit reduce the Company’s availability under its operating lines of credit. For certain customers, Strongco issues letters of credit as a guarantee of Strongco’s performance on the sale of equipment to the customer. As at December 31, 2011, there were outstanding letters of credit of $113 million (December 31, 2010 – $74 million and January 1, 2010 – $74 million). b) Finance lease obligations As at December 31, 2011, the Company had vehicles and computer equipment under finance leases. The weighted average effective interest rate is 6.6% (December 31, 2010 – 4.8%). The future minimum annual payments, interest and balance of obligations are as follows: Debt As at December 31, 2011 Current Bank indebtedness (a) $ Finance lease obligations (b) Notes payable (c) $ Non-current Finance lease obligations (b) $ Notes payable (c) Total Debt $ 10,951 2,110 6,242 19,303 3,291 13,558 36,152 December 31, 2010 $ $ $ $ 12,370 960 1,233 14,563 1,502 – 16,065 January 1, 2010 $ $ $ $ 10,014 954 1,094 12,062 1,154 1,218 14,434 a) Bank indebtedness The Company has credit facilities with banks in Canada and the United States which provide 364-day committed operating lines of credit totalling approximately $22.5 million, which are renewable annually. As at December 31, 2011, the Company had utilized $11.0 million (December 31, 2010 – $12.4 million and January 1, 2010 – $10.0 million) of the operating line of credit. Borrowings under the lines of credit are limited by standard borrowing base calculations based on trade receivables and inventories, which is typical of such lines of credit. As collateral in Canada, the Company has provided a $50 million debenture and a security interest in trade receivables, inventories (subordinated to the collateral provided to the equipment inventory lenders), property and equipment (subordinated to collateral provided to lessors), real estate and on intangible and other assets. As at December 31, 2011 December 31, 2010 No later than 1 year Later than 1 year but no later than 5 years Later than 5 years Total minimum lease payments $ $ Future finance charges on finance leases Present value of finance lease liabilities 2,110 3,475 – $ 5,585 5,401 $ 1,589 – $ (184) $ 960 January 1, 2010 2,549 1,245 – $ (87) $ 2,462 954 2,199 (91) $ 2,108 The present value of financial lease liabilities is as follows: As at December 31, 2011 December 31, 2010 No later than 1 year Later than 1 year but no later than 5 years Later than 5 years $ 2,020 $ 924 $ 3,381 – 5,401 $ 1,538 – 2,462 STRONGCO 2011 ANNUAL REPORT January 1, 2010 $ 954 $ 1,154 – 2,108 63 Notes to Consolidated Financial Statements c) Notes payable Notes payable are comprised of the following: As at December 31, 2011 Champion acquisition note (i) $ Promissory notes (ii) Equipment plan notes payable – rental fleet (iii) Term note – United States (iv) Term note – Canada (v) Construction facility (vi) Other $ Current portion Long-term portion $ – 1,301 5,455 3,702 4,333 4,987 22 19,800 6,242 13,558 December 31, 2010 $ $ $ 1,233 – – – – – – 1,233 1,233 – January 1, 2010 $ $ $ 2,312 – – – – – – 2,312 1,094 1,218 i) On March 20, 2008, the Company purchased substantially all of the assets (excluding real property) of Champion for total consideration of $24,984, including deal-related costs of $190. The consideration included a non-interest-bearing note payable in favour of Volvo Group Canada Inc. of $2,500 with instalment payments of $1,250 due in March 2010 and March 2011. The note was secured with certain assets of Champion. The note had been discounted at 6.0% using the effective interest rate method, resulting in a discount of $346 that was amortized to interest expense over the three-year period to March 2011. During the year, the final principal payment on the non-interest-bearing note was made. ii) As part of the acquisition of CBR, the Company issued, through a wholly owned subsidiary, three promissory notes totalling US$1,863. The three promissory notes mature on February 17, 2013 and bear interest at the U.S. prime rate. Quarterly principal payments of US$195 commenced in May 2011. At December 31, 2011, US$139 of the outstanding promissory notes was owed to a former shareholder and current employee of CBR, which is recorded at the exchange amount. iii) In addition to equipment notes payable as described in note 12, CBR also utilizes equipment notes payable to finance its rental fleet. Payment is required at the earlier of the sale of items or per contractual schedule ranging from 12 to 24 months. Effective interest rates range from 2.01% to 5.80%, with various maturity dates. As collateral for these equipment notes, the Company has provided liens on substantially all of the inventories financed and any related accounts receivable. iv) The Company’s bank credit facilities in the United States include a term note secured by real estate and cross-collateralized with the Company’s revolving line of credit in the United States. The term note matures in September 2012 and bears interest at a rate of LIBOR plus 3.05%. Monthly principal payments of US$13 plus accrued interest are required under the terms of the note. The Company has interest rate swap agreements in place related to the term note, which have 64 STRONGCO 2011 ANNUAL REPORT converted the variable rate on the term loans to a fixed rate of 5.17%. The term loans and swap agreements expire in September 2012, at which point a balloon payment for the balance of the loans is due. v) In April 2011, the Company’s bank credit facilities were amended to add a $5,000 demand non-revolving term loan (“Term note – Canada”). The Term note – Canada is for a term of 60 months and bears interest at the bank’s prime lending rate plus 2.0%. Monthly principal payments of $83 plus accrued interest commenced in May 2011. As collateral, the Term note – Canada is secured against the Company’s Mississauga, Ontario facility and land, which had a carrying value of $7,361 as at December 31, 2011. vi) In May 2011, the bank credit facilities were further amended to add a construction loan facility (“Construction Loan”) to finance the construction of the Company’s new Edmonton, Alberta branch. Under the Construction Loan, the Company is able to borrow 70% of the cost of the land and building construction costs to a maximum of $7,100. The Company purchased the property in March 2011 and commenced construction in June 2011. The construction is scheduled to be completed during fiscal 2012. As at December 31, 2011, the Company has drawn $4,987 against the construction loan facility. Interest costs for the period ended December 31, 2011 were $97. Upon completion, the Construction Loan will be converted to a demand non-revolving term loan (“Mortgage Loan”). The Mortgage Loan will be for a term of 60 months. The Construction Loan and Mortgage Loan bear interest at the bank’s prime lending rate plus 2%. As collateral, the Construction Loan is secured against the Company’s Edmonton, Alberta facility and land, which had a carrying value of $7,820 as at December 31, 2011. d) The carrying amount and fair value of the debt are as follows: Carrying amount December 31, 2011 December 31, 2010 Bank indebtedness Notes payable Finance lease obligations $ $ $ 10,951 19,800 5,401 36,152 $ 12,370 1,233 2,462 16,065 Fair value December 31, 2011 December 31, 2010 Bank indebtedness Notes payable Finance lease obligations $ $ $ 10,951 19,140 5,401 35,492 $ 12,370 1,233 2,462 16,065 January 1, 2010 $ $ 10,014 2,312 2,108 14,434 January 1, 2010 $ $ 10,014 2,312 2,108 14,434 The fair values were determined using a discount rate equivalent to the interest charged against the relevant debt item. Notes payable at December 31, 2010 were classified as short-term, with a carrying value that approximated the fair value. The fair value of finance lease obligations does not differ materially from their carrying value. Notes to Consolidated Financial Statements The analysis of deferred income tax assets and liabilities is as follows: NOTE 14 Income taxes Significant components of the provision for (recovery of) income taxes are as follows: 2011 Components of current income tax expense: Relating to current year income taxes $ Adjustment in respect of current income tax of acquired business Total current income tax expense Components of deferred income tax expense: Origination and reversal of temporary differences Tax attributes not benefited Benefit of previously unrecognized tax attributes Total deferred income tax expense Total income tax expense $ 196 2010 $ – (468) (272) – – 3,620 – (203) 203 (2,145) 1,475 1,203 $ 2011 $ $ 2011 $ $ 2,708 2,732 990 6,430 (4,886) (2,568) (7,454) (1,024) 2010 $ $ 220 145 67 432 (432) – (432) – – – – $ 3,106 $ (2,145) (172) 146 (20) 1,203 2011 Deferred income tax asset Deferred income tax liability $ $ 1,541 (2,565) 2010 $ $ – – The recognition of deductible temporary differences represented by the deferred income tax asset above is dependent on taxable profits in the future that arise in the same taxation periods in which those deductible temporary differences are to be utilized. The gross movement on deferred tax is as follows: 2010 11,132 27.90% 288 – $ Eligible capital expenditures and other reserves Pension Loss carryforward Deferred income tax assets Capital and other assets Partnership income taxes payable in 2012 Deferred income tax liabilities Net deferred income tax liability The above is presented on the balance sheet as follows: The tax on the profit before tax differs from that which would be obtained by applying the statutory tax rate as a result of the following: Earnings (loss) before taxes Statutory tax rate Provision for income taxes at statutory tax rate Adjustments thereon for the effect of: Permanent differences Tax attributes not benefited Benefit of previously unrecognized tax attributes Rate differences Foreign rate differential Other Total income tax expense Deferred income tax assets and liabilities As at December 31 (925) 30.07% (278) 157 203 2011 As at January 1 Acquisition of a business Other Income statement charge (deferred tax) Tax charges relating to components of other comprehensive income As at December 31 $ $ – (1,707) (86) (1,475) 2,244 (1,024) 2010 $ – – – $ – – – $ (82) – STRONGCO 2011 ANNUAL REPORT 65 Notes to Consolidated Financial Statements The movement in deferred income tax assets and liabilities during the year, without taking into account offsetting, is as follows: Deferred income tax liabilities As at January 1, 2010 Charged to income statement Charged to other comprehensive income As at December 31, 2010 Acquisition of a business Charged to income statement Charged to other comprehensive income As at December 31, 2011 Deferred income tax assets As at January 1, 2010 Charged to income statement Charged to other comprehensive income As at December 31, 2010 Acquisition of a business Other Charged to income statement Charged to other comprehensive income As at December 31, 2011 66 STRONGCO 2011 ANNUAL REPORT Property and equipment and other assets $ $ (765) 333 – (432) $ (2,849) (1,605) – (4,886) Partnership income taxes payable in the following year $ $ – – – – $ – (2,568) – (2,568) Eligible capital expenditures and other reserves $ $ 589 (368) – 221 $ 1,142 (86) 1,431 – 2,708 Other $ $ – – – – $ – – – – Employee benefits $ $ 176 (31) – 145 $ – – 343 2,244 2,732 Total $ $ (765) 333 – (432) $ (2,849) (4,173) – (7,454) Unused tax losses $ $ – 66 – 66 $ – – 924 – 990 Total $ $ 765 (333) – 432 $ 1,142 (86) 2,698 2,244 6,430 Notes to Consolidated Financial Statements Deductible temporary differences for which no deferred tax asset is recognized include: 2011 Eligible capital expenditures and other reserves Employee benefits Unused tax losses $ $ – – – 2010 $ $ 4,257 2,744 1,276 b) Legal matters The Company has set up provisions for certain legal matters based on management’s assessment and support from external legal counsel. As at December 31, 2011, these provisions totalled $83 (December 31, 2010 – $576 and January 1, 2010 – $519). NOTE 16 Shareholders’ equity Gross unused tax losses of $951 and $673 in Canada will expire in 2029 and 2030, respectively. Gross unused tax losses of $1,432 in the U.S. will expire in 2032. Issued: As at December 31, 2011, a total of 13,128,719 shares (2010 – 10,508,719) with a stated valued of $64,898 (December 31, 2010 and January 1, 2010 – $57,089) were issued and outstanding. NOTE 15 Provision for other liabilities Equipment buy-back obligation (a) At as January 1, 2011 $ Charged (credited) to the income statement Additional provision Unused amounts reversed Used during the year As at December 31, 2011 $ 860 326 – (71) 1,115 Legal matters (b) $ 576 $ – (493) – 83 Equipment buy-back obligation (a) At as January 1, 2010 $ Charged (credited) to the income statement Additional provision Unused amounts reversed Used during the year As at December 31, 2010 $ 700 160 – – 860 Authorized: Unlimited number of shares Total $ 1,436 $ – 326 (493) (71) 1,198 Legal matters (b) $ $ 666 100 (190) – 576 Total $ 1,366 $ – 260 (190) – 1,436 a) Equipment buy-back obligation The Company has agreed to buy back equipment from certain customers at the option of the customer for a specified price at future dates (“buyback contracts”). These contracts are subject to certain conditions being met by the customer and range in term from three to 10 years. As at December 31, 2011, the total obligation under these contracts was $13,512 (December 31, 2010 – $10,279 and January 1, 2010 – $9,769). The Company’s maximum potential losses pursuant to the majority of these buy-back contracts are limited, under an agreement with a third party, to 10% of the original sale amounts. A reserve of $1,115 (December 31, 2010 – $860 and January 1, 2010 – $699) has been accrued in the Company’s accounts with respect to these commitments. On January 17, 2011, the Company completed a rights offering for aggregate proceeds of $7,809, net of transaction costs of $51. The offering was virtually fully subscribed, with a total of 9,941,964 rights being exercised for 2,485,491 common shares and 134,509 common shares being issued pursuant to the additional subscription privilege. Under the offering, each registered holder of the Company’s Common Shares as of December 17, 2010 received one Right for each Common Share held. Four Rights plus the sum of $3.00 were required to subscribe for one Common Share. Each Common Share was issued at a price of $3.00. NOTE 17 Segment information Management has determined that the Company has one reportable operating segment, Equipment Distribution, based on reports reviewed by the President and Chief Executive Officer. This business sells and rents new and used equipment and provides after-sale product support (parts and service) to customers that operate in infrastructure, construction, mining, oil and gas exploration, forestry and industrial markets. A breakdown of revenue from the Equipment Distribution segment is as follows: Analysis of revenue by category: Equipment sales Equipment rental Product support 2011 2010 $ 275,654 29,834 117,665 $ 423,153 $ 183,744 22,093 88,820 $ 294,657 STRONGCO 2011 ANNUAL REPORT 67 Notes to Consolidated Financial Statements Geographical information for the year ended and as at: NOTE 19 Expenses by nature December 31, 2011 Revenue Property and equipment Rental fleet Intangible asset Other assets December 31, 2010 Revenue Property and equipment Rental fleet Intangible asset Other assets January 1, 2010 Revenue Property and equipment Rental fleet Intangible asset Other assets Canada $ 376,561 26,381 – 1,800 $ 219,032 $ $ Canada $ 294,657 15,849 – 1,800 $ 197,512 $ $ Canada $ 291,795 15,949 – 1,800 $ 173,047 $ $ U.S. Total 46,592 4,896 15,564 – 36,963 $ 423,153 31,277 15,564 1,800 $ 255,995 U.S. Total – – – – – $ 294,657 15,849 – 1,800 $ 197,512 U.S. Total – – – – – $ 291,795 15,949 – 1,800 $ 173,047 Changes in inventories of equipment, parts and work-in-process Raw materials and consumables used Depreciation Utilities Operating lease expenses Transportation expenses Advertising expenses Salaries and commissions (a) Telephone, fax and office supplies Other Total cost of sales, administration, distribution and selling expenses 2011 2010 $ 317,230 549 5,422 1,374 6,687 3,082 1,151 55,000 2,716 14,132 $ 220,126 1,038 2,085 1,093 7,038 2,516 563 45,571 2,454 9,022 $ 407,343 $ 291,506 a) Salaries and commission expense comprises the following: 2011 Wages Commissions Employee future benefits $ 52,418 2,286 296 55,000 Bank indebtedness $ Equipment notes payable – interest-bearing Notes payable Finance lease obligations $ 1,052 4,619 160 10 5,841 NOTE 18 $ 2010 $ $ 43,973 1,354 244 45,571 Other income Other income for the year ended December 31, 2011 of $1,163 (December 31, 2010 – $740) included gains relating to the reversal of certain legal and other provisions no longer required, foreign currency gains, gains on mark-to-market adjustments for foreign currency swaps and interest rate swaps, and miscellaneous commission income from suppliers. 68 STRONGCO 2011 ANNUAL REPORT NOTE 20 Interest expense 2011 2010 $ $ 516 4,202 84 14 4,816 Notes to Consolidated Financial Statements NOTE 21 Earnings (loss) per share Basic earnings (loss) per share is calculated by dividing the income (loss) attributable to shareholders of the Company by the weighted average number of shares outstanding during the year. Diluted earnings (loss) per share is calculated by adjusting the weighted average number of shares outstanding to assume conversion of all potentially dilutive shares. Weighted average number of shares for basic earnings (loss) per share calculation Effect of dilutive options outstanding Weighted average number of shares for dilutive earnings (loss) per share calculation 2011 2010 13,049,126 39,842 11,053,608 – 13,088,968 11,053,608 On January 17, 2011, the Company completed a rights offering for a total of 9,941,964 rights being exercised for 2,485,491 common shares and 134,509 common shares being issued pursuant to the additional subscription privilege. The rights were issued at a discount to the market price at the date of issue, resulting in a bonus element related to this discount. The calculation of the weighted average number of shares for basic earnings (loss) per share has been adjusted for a factor related to the bonus element, impacting the calculation for the years ended December 31, 2011 and 2010. The computation of dilutive options outstanding only includes those options having exercise prices below the average market price of the shares during the period. A total of 445,000 options were excluded due to their anti-dilutive effect for the year ended December 31, 2010. NOTE 22 Share-based compensation On May 26, 2011, the shareholders of the Company approved a stock option plan (the “Plan”), under which options may be granted to any officer or member of senior management of the Company by the Directors. Options are non-assignable and non-transferrable. The aggregate number of shares reserved for issuance upon the exercise of all options granted under the Plan shall not exceed 850,000. The strike price for an option is equal to the volume weighted average trading price of the shares on the Toronto Stock Exchange for the five trading days immediately preceding the date that the option was granted by the Directors of the Company. Each option holder will have 10 years from the date of grant to exercise the options. Options vest 33 1/3% on each of the fourth, fifth and sixth anniversary of the date of grant. As of December 31, 2011, no options have been granted under the Plan. On August 11, 2008, the Company issued irrevocable options to the then newly appointed Chief Executive Officer to purchase 100,000 units in the capital of the Company. These options have an exercise price of $2.98 per unit, which is equal to the average trading price of the Company’s units over the five days immediately following August 11, 2008. Fifty percent of the options vested and became exercisable 12 months from the grant date and the balance vested and became exercisable 24 months from the grant date. The options expire five years from the issue date on August 11, 2013. The options were approved by the shareholders at the annual meeting of the unitholders on April 30, 2009. The stock-based compensation expense of these options is based upon the estimated fair value of the options at the grant date, which was determined using the Black-Scholes option pricing model, amortized over the two-year vesting period of the options. The following assumptions were used in determining the fair value of the options using the Black-Scholes model: Risk-free interest rate Option life Expected volatility Estimated forfeiture rate 3% 5 years 60% 5% On October 28, 2009, the Company issued irrevocable options to certain members of senior management to purchase 375,000 units of the Company. These options have an exercise price of $4.50 per unit, which is equal to the average trading price of the Company’s units over the five days immediately preceding October 28, 2009. A third of the options vest and become exercisable after 36 months from the grant date, a third of the options vest and become exercisable after 48 months from the grant date and the balance vest and become exercisable after 60 months from the grant date. The options expire seven years from the issue date, on October 28, 2016. The options were approved by the shareholders at the annual meeting of the shareholders on May 14, 2010. The stock-based compensation expense of these options is based upon the estimated fair value of the options at the grant date, which was determined using the Black-Scholes option pricing model, amortized over the five-year vesting period of the options. The following assumptions were used in determining the fair value of the options using the Black-Scholes model: Risk-free interest rate Option life Expected volatility Estimated forfeiture rate 3% 7 years 64% 5% On December 16, 2010, the Company issued irrevocable options to certain members of senior management to purchase 15,000 units of the Company. These options have an exercise price of $3.71 per unit, which is equal to the average trading price of the Company’s units over STRONGCO 2011 ANNUAL REPORT 69 Notes to Consolidated Financial Statements the five days immediately preceding December 16, 2010. A third of the options vest and become exercisable after 36 months from the grant date, a third of the options vest and become exercisable after 48 months from the grant date and the balance vest and become exercisable after 60 months from the grant date. The options expire seven years from the issue date, on December 16, 2017. The options were approved by the shareholders at the annual meeting of the shareholders on May 26, 2011. The stock-based compensation expense of these options is based upon the estimated fair value of the options at the grant date, which was determined using the Black-Scholes option pricing model, amortized over the five-year vesting period of the options. The following assumptions were used in determining the fair value of the options using the Black-Scholes model: Risk-free interest rate Option life Expected volatility Estimated forfeiture rate 3% 7 years 64% 5% The expected volatility reflects the assumption that the historical volatility over a period similar to the life of the options is indicative of future trends, which may not necessarily be the actual outcome. At December 31, 2011, the weighted average remaining contractual life of the outstanding stock options was 50.7 months (2010 – 62.7 months) and the weighted average exercise price was $4.14 (2010 – $4.18). The stock-based compensation expense related to stock options for 2011 was $131 (2010 – $166). A summary of activity in the year is as follows: As at December 31 Number of options Options outstanding – beginning of year Granted Exercised Forfeited Options outstanding – end of year Options vested and exercisable – end of year NOTE 23 Contingencies, commitments and guarantees a) In the ordinary course of business, the Company may be contingently liable for litigation. On an ongoing basis, the Company assesses the likelihood of any adverse judgments or outcomes, as well as potential ranges of probable costs or losses. A determination of the provision required, if any, is made after analysis of each individual matter. The required provision may change in the future due to new developments in each matter or changes in approach such as a change in settlement strategy dealing with these matters. A statement of claim has been filed naming a former division of the Company as one of several defendants in proceedings under the Superior Court of Quebec. The action claims errors and omissions in the contractual execution of work entrusted to the defendants and names the Company as jointly and severally liable for damages of approximately $5.9 million. Management believes that the Company has a strong defence against this claim and that it is without merit. The Company’s insurer has provided conditional coverage for this claim. A statement of claim has been filed naming a former division of the Company as one of several defendants in proceedings under the Court of Queen’s Bench of Manitoba. The action claims errors and omissions in the contractual execution of work entrusted 70 STRONGCO 2011 ANNUAL REPORT 460,000 – – – 460,000 100,000 2011 2010 Weighted average exercise price Weighted average exercise price $ $ $ Number of options 4.02 – – – 4.14 2.98 475,000 15,000 – (30,000) 460,000 100,000 $ $ $ 4.18 – – – 4.02 2.98 to the defendants and names the Company as jointly and severally liable for damages of approximately $4.8 million. Management believes that the Company has a strong defence against this claim and that it is without merit. The Company’s insurer has provided conditional coverage for this claim. b) The Company has entered into various operating leases for its premises, certain vehicles, furniture and fixtures, and equipment. The lease terms are between one year and eight years, and the majority of lease agreements are renewable at the end of the lease period at market rates. Approximate future minimum annual payments under these operating leases are as follows: 2011 No later than 1 year Later than 1 year but no later than 5 years Later than 5 years $ 4,656 $ 12,755 2,949 20,360 2010 $ 5,241 $ 12,787 4,291 22,319 c) The Company has provided a guarantee of lease payments under the assignment of a property lease, which expires January 31, 2014. Total lease payments from December 31, 2011 to January 31, 2014 are $311 (December 31, 2010 – $461 and January 1, 2010 – $610). Notes to Consolidated Financial Statements The fair value of the Company’s foreign exchange forward contracts and interest rate swap contracts as at December 31, 2011 and 2010 is as follows: NOTE 24 Categories of financial assets and liabilities Financial instruments are classified into one of five categories: assets and liabilities held at fair value through profit or loss; held-to-maturity investments; loans and receivables; available-for-sale financial assets; and other financial liabilities. The carrying values of the Company’s financial instruments are classified into the following categories: As at December 31, 2011 December 31, 2010 Loans and receivables (1) Liabilities (2) $ $ 42,759 231,551 35,884 163,053 January 1, 2010 $ December 31, 2011 27,088 138,925 (1) Includes trade and other receivables. (2) Includes bank indebtedness, trade and other payables, finance lease obligations, equipment and other notes payable. Fair value estimation The Company applies the following fair value measurement hierarchy to assets and liabilities in the consolidated statement of financial position, which are carried at fair value: Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities; Level 2: other techniques for which all inputs that have a significant effect on the recorded fair value are observable, either directly or indirectly; and Level 3: techniques that use inputs that have a significant effect on the recorded fair value that are not based on observable market data. This fair value measurement hierarchy applies to the Company’s derivative instruments, consisting of foreign exchange forward contracts and interest rate swap contracts, which are all considered Level 2 inputs. The Company enters into derivative financial instruments with various counterparties, principally financial institutions with investment grade credit ratings. Derivatives valued using valuation techniques with market observable inputs are interest rate swaps and foreign exchange forward contracts. The most frequently applied valuation techniques include forward pricing and swap models using present value calculations. The models incorporate various inputs, including the credit quality of counterparties, foreign exchange spot and forward rates, interest rate curves and forward rate curves of the underlying commodity. Level 1 Liabilities measured at fair value Foreign exchange forward contracts $ (16) Interest rate swap contracts $ (306) Level 3 $ – $ (16) $ – $ – $ (306) $ – Level 1 Level 2 December 31, 2010 Assets measured at fair value Foreign exchange forward contracts $ 239 Level 2 $ – $ Level 3 239 $ – The maturity of the carrying value of the Company’s non-derivative debt and contractual obligations relating to outstanding derivative instruments as at December 31, 2011 is as follows: Non-derivatives Bank indebtedness Equipment notes Notes payable Derivatives Foreign exchange forward contracts Interest rate swap contracts $ Less than 1 year Between 1 and 5 years 10,951 160,413 6,242 $ 6,340 $ 49 – – 13,558 Total $ – $ 15,000 10,951 160,413 19,800 6,340 $ 15,049 NOTE 25 Financial risk management The Company’s activities expose it to a variety of financial risks: market risk (including foreign exchange and interest rate risk); credit risk; and liquidity risk. The Company’s overall risk management program focuses on the unpredictability of financial markets and seeks to minimize potential adverse effects on the Company’s financial performance. The Company does not purchase derivative financial instruments for speculative purposes. Financial risk management is the responsibility of the corporate finance function. The Company’s operations, along with the corporate finance function, identify, evaluate and, where appropriate, hedge financial risks. Material risks are monitored and are regularly discussed with the Audit Committee of the Board of Directors. STRONGCO 2011 ANNUAL REPORT 71 Notes to Consolidated Financial Statements MARKET RISK a) Foreign exchange risk The Company operates in Canada and the northeastern United States. Foreign exchange risk arises because of varying currency exposure, primarily to the U.S. dollar, and impacts receivables or payables on transactions denominated in foreign currencies, which vary due to changes in exchange rates (transaction exposures). The consolidated statement of financial position includes U.S. dollar denominated trade payables and trade receivables. These amounts are translated into Canadian dollars at each period end, with resulting gains and losses recorded in the consolidated statement of income (loss). The objective of the Company’s foreign exchange risk management activities is to minimize transaction exposures. The Company manages this risk by entering into foreign exchange forward contracts on a transaction-specific basis. The Company does not currently hedge translation exposures. Substantially all of the Company’s purchases are translated into Canadian dollars at the date of receipt. As at December 31, 2011, the Company carried $26,532 in U.S. dollar denominated liabilities net of U.S. dollar denominated trade receivables (December 31, 2010 – $3,836 and January 1, 2010 – $2,487). A $0.10 change in the exchange rate between the Canadian and U.S. currencies would have an effect of approximately $2,781 on net income for the year ended December 31, 2011 (December 31, 2010 – $384 and January 1, 2010 – $249). Foreign exchange forward contracts On a transaction-specific basis, the Company utilizes financial instruments to manage the risk associated with fluctuations in foreign exchange. The Company enters into foreign exchange forward contracts to reduce the impact of currency fluctuations on the cost of certain pieces of equipment ordered for future delivery to customers. The Company has a $15,000 line of credit for foreign exchange forward contracts (“FX Line”) as part of its Canadian facility, available to hedge foreign currency exposure. Under the FX Line, Strongco can purchase foreign exchange forward contracts up to a maximum of $15,000 with terms not to expire beyond the remaining term of the operating line of credit. As at December 31, 2011, the Company had outstanding foreign exchange forward contracts under this facility totalling US$6,206 at an average exchange rate of $1.0203 Canadian for each US$1.00 with settlement dates between January 31, 2012 and the end of May 2012 (December 31, 2010 – US$7,447 and January 1, 2010 – US$2,438). Foreign currency forward contracts are classified as a derivative financial instrument and are recorded at fair value using an observable market. The fair value of foreign currency forward contracts is based on the settlement rates on those 72 STRONGCO 2011 ANNUAL REPORT contracts compared to the current forward exchange rate. Strongco has not adopted hedge accounting for these foreign currency forward contracts and, accordingly, the change in the fair value of the contracts is recorded in other income. As at December 31, 2011, the unrealized loss associated with foreign currency forward contracts is $16 (December 31, 2010 – $239 and January 1, 2010 – $45). Interest rate swap contracts In September 2011, the Company secured a swap facility with its bank, which allows the Company to swap the floating interest rate component (“BA rates”) on up to $25 million of the Company’s debt for a five-year fixed swap rate of interest. On September 8, 2011, the Company entered into an interest rate swap to fix the floating rate of interest component on $15 million of interest rate debt at a fixed interest rate equal to 1.615% for a period of five years to September 8, 2016. The interest rate swap is classified as a derivative financial instrument and is recorded at fair value using an observable market. Interest rate swaps are valued using the notional amount of the interest rate swaps multiplied by the observable inputs of time to maturity, interest rates and credit spreads. Strongco has not adopted hedge accounting for the interest rate swap and, accordingly, the change in the fair value of the swap is recorded in interest expense. As at December 31, 2011, the unrealized loss associated with the swap is $257. The Company has interest rate swap agreements in place related to the term loans secured by real estate in the United States, which have converted the variable rate on the term loans to a fixed rate of 5.17%. The term loans and swap agreements expire in September 2012, at which point a balloon payment for the balance of the loans is due. Strongco has not adopted hedge accounting for the interest rate swap and, accordingly, the change in the fair value of the swap is recorded in interest expense. b) Interest rate risk The Company’s interest rate risk primarily arises from its floating rate debt, in particular its bank operating line of credit and its interestbearing equipment notes payable. As at December 31, 2011, a portion of the Company’s interest-bearing debt is subject to movements in floating interest rates. The Company analyzes its interest rate exposure on a dynamic basis. Various scenarios are simulated, taking into consideration refinancing, renewal of existing positions, alternative financing and hedging. Based on these scenarios, the Company calculates the impact on the consolidated statement of income (loss) of a defined interest rate shift. As at December 31, 2011, the Company had $100,200 in interestbearing floating rate debt (December 31, 2010 – $91,666 and January 1, 2010 – $88,498). A 1.0% change in interest rates would have an effect of approximately $1,002 on net income for the year ended December 31, 2011 (December 31, 2010 – $917 and January 1, 2010 – $885). Notes to Consolidated Financial Statements CREDIT RISK Credit risk arises from cash and cash equivalents held with banks and financial institutions, derivative financial instruments (foreign exchange forward contracts and interest rate swap contracts), as well as credit exposure to customers, including outstanding trade receivables. The maximum exposure to credit risk is equal to the carrying value of the financial assets. The objective of managing counterparty credit risk is to prevent losses in financial assets. The Company’s management continuously performs credit evaluations of customers and limits the amount of credit extended to customers as appropriate. The Company is, however, exposed to credit risk with respect to trade receivables and maintains provisions for possible credit losses based upon historical experience and known circumstances. In certain circumstances, the Company registers liens, priority agreements and other security documents to further reduce the risk of credit losses. From time to time the Company requires deposits before certain services are provided or contracts undertaken. As at December 31, 2011, the Company held customer deposits of $756 (December 31, 2010 – $560 and January 1, 2010 – $515). LIQUIDITY RISK Liquidity risk arises through an excess of financial obligations over available financial assets due at any point in time. The Company’s objective in managing liquidity risk is to maintain sufficient readily available reserves in order to meet its liquidity requirements at any point in time. The Company achieves this by maintaining sufficient availability of funding from committed credit facilities. As at December 31, 2011, the Company had undrawn lines of credit available of $11.5 million (December 31, 2010 – $7.6 million and January 1, 2010 – $9.9 million). NOTE 26 Management of capital The Company defines capital that it manages as shareholders’ equity and total managed debt instruments consisting of equipment notes payable (both interest-bearing and non-interest-bearing) and other interest-bearing debt. The Company’s objectives when managing capital are to ensure that the Company has adequate financial resources to maintain the liquidity necessary to fund its operations and provide returns to its shareholders. Equipment notes payable comprise a significant portion of the Company’s capital. Increases and decreases in equipment notes payable can be significant from period to period and are dependent upon multiple factors, including availability of supply from manufacturers, seasonal market conditions, local market conditions and date of receipt of inventories from the manufacturer. The Company manages its capital structure in a manner to ensure its ratio of total managed debt instruments to shareholders’ equity does not exceed 4.5. As at December 31, 2011 and 2010, the above capital management criteria can be illustrated as follows: As at December 31, 2011 December 31, 2010 Interest-bearing debt Equipment notes payable Other debt Total managed debt instruments Shareholders’ equity Ratio of total managed debt instruments to shareholders’ equity $ $ 10,951 160,413 19,800 12,370 118,160 1,233 January 1, 2010 $ 10,014 104,843 2,312 $ 191,164 $ 56,591 $ 131,763 $ 44,977 $ 117,169 $ 45,535 3.4 2.9 2.6 The Company has credit facilities with a Canadian bank and a U.S. bank, which provide an operating line of credit (refer to note 13). The Company’s bank credit facilities contain financial covenants that require the Company to maintain certain financial ratios and meet certain financial thresholds. In particular, the facility contains covenants that require the Company to maintain a minimum ratio of total current assets to current liabilities (the “Current Ratio covenant”) of 1.1:1, a minimum tangible net worth (the “TNW covenant”) of $50 million, a maximum ratio of total debt to tangible net worth (the “Debt to TNW Ratio covenant”) of 4.0:1 and a minimum ratio of earnings before interest, taxes, depreciation and amortization minus capital expenditures to total interest (the “Debt Service Coverage Ratio covenant”) of 1.3:1. For the purposes of calculating covenants under the credit facility, debt is defined as total liabilities less future income tax amounts and subordinated debt. The Debt Service Coverage Ratio is measured at the end of each quarter on a trailing 12-month basis. Other covenants are measured as at the end of each quarter. The Company was in compliance with all covenants under its bank credit facility and all equipment finance lines as at December 31, 2011. STRONGCO 2011 ANNUAL REPORT 73 Notes to Consolidated Financial Statements NOTE 27 NOTE 29 Key management compensation Seasonality Key management is comprised of the Chief Executive Officer, Chief Financial Officer, external directors and vice-presidents of the Company. The compensation paid or payable to key management for employee services is shown below: Historically, the Company’s revenues and earnings throughout the year follow a weather-related pattern of seasonality. Typically, the first quarter is the weakest quarter as construction and infrastructure activity is constrained in the winter months. This is followed by a strong increase in the second quarter as construction and other contracts begin to be put out for bid and companies begin to prepare for summer activity. The third quarter generally tends to be slower from an equipment sales standpoint, which is partially offset by continued strength in equipment rentals and customer support (parts and service) activities. Fourth quarter activity generally strengthens as companies make year-end capital spending decisions in addition to the exercise of purchase options on equipment that has previously gone out on rental contracts. 2011 Salaries and short-term benefits Employee future benefits Share-based payments $ $ 1,583 125 115 1,823 2010 $ $ 1,539 172 146 1,857 NOTE 28 Changes in non-cash working capital NOTE 30 The components of the changes in non-cash working capital are detailed below: 2011 Changes in working capital Trade and other receivables $ (2,366) Inventories (60,519) Prepaid expense and other deposits 133 Other assets 42 Trade and other payables 3,017 Provision for other liabilities (238) Deferred revenue and customer deposits (355) Income taxes recoverable/payable (55) Equipment notes payable 34,173 $ (26,168) 74 STRONGCO 2011 ANNUAL REPORT 2010 $ (8,796) (33,739) (197) 55 9,135 70 806 – 13,317 $ (19,349) Economic relationship The Company sells and services equipment and related parts. Distribution agreements are maintained with several equipment manufacturers, of which the most significant is with Volvo Construction Equipment North America, Inc. The distribution and servicing of Volvo products account for a substantial portion of the Company’s operations. The Company has had a strong, ongoing relationship with Volvo since 1991. FIVE-YEAR FINANCIAL SUMMARY Financial Statistics ($ millions, except per share amounts and per unit amounts) Operating Results Revenue Gross profit Administrative, distribution and selling expense Amortization of intangibles – order backlog Goodwill impairment Reorganization expense Other income Interest expense Earnings from continuing operations before income taxes Earnings (loss) from discontinued operations Net income (loss) 2011 $ Balance Sheet Data Property and equipment Assets held for sale – net Total assets Bank indebtedness Equipment notes payables Notes payables Total liabilities Shareholders’ equity Share Trading Data Price High Low Close Per Share Data Shares outstanding – basic Shares outstanding – diluted Earnings per share/unit – basic and diluted Distributions per unit 423.2 80.5 64.8 – – – (1.2) 5.8 11.1 – 9.9 2010 $ 31.3 – 304.6 11.0 160.4 19.8 248.0 56.6 $ $ $ 6.24 3.55 5.25 294.7 56.7 53.1 – – 0.5 (0.7) 4.8 (0.9) – (0.9) $ 15.8 – 215.2 12.4 118.2 1.2 170.2 45.0 $ $ $ 4.35 2.81 3.56 $ $ $ 2009 2008 2007 Note 1 Note 2 Note 2 291.8 59.9 55.8 – – – (1.8) 4.4 1.5 (0.7) – $ 398.3 65.8 61.1 0.5 0.8 – (0.7) 4.1 (0.1) (0.0) (0.4) $ 348.1 59.8 52.6 – – – (2.6) 2.7 7.2 2.4 8.3 Note 1 Note 2 Note 2 15.9 – 190.8 10.0 104.8 2.3 145.3 45.5 15.1 7.3 240.9 12.8 118.9 2.3 186.3 54.6 18.2 7.3 206.7 5.8 94.9 – 147.3 59.4 4.80 1.15 3.66 $ $ $ 6.92 1.00 1.38 $ $ $ 15.19 5.95 6.48 Note 1 Note 2 Note 2 13,049,126 13,088,968 11,053,608 11,053,608 10,508,719 10,508,719 10,508,719 10,508,719 10,043,185 10,043,185 $ $ $ $ $ $ $ $ $ $ 0.76 – (0.08) – – – (0.04) 0.70 0.79 1.36 Note 1 – 2009 income statement figures reflect Canadian Generally Accepted Accounting Principles (“GAAP”) before the adoption of International Financial Reporting Standards (“IFRS”); 2009 balance sheet figures include the impact of changes related to the adoption of IFRS. Note 2 – This financial information is presented under Canadian GAAP prior to the adoption of IFRS. STRONGCO 2011 ANNUAL REPORT 75 CORPORATE AND SHAREHOLDER INFORMATION CORPORATE ADDRESS Strongco Corporation 1640 Enterprise Road Mississauga, Ontario Canada L4W 4L4 Telephone: 905 670-5100 Fax: 905 565-1907 Website: www.strongco.com INVESTOR RELATIONS J. David Wood, C.A. Vice President and Chief Financial Officer Telephone: 905 565-3808 E-mail: cfo@strongco.com DIRECTORS OFFICERS AND SENIOR MANAGEMENT John K. Bell 1 Chairman, BSM Wireless Incorporated Robert J. Beutel Chairman of the Board Robert J. Beutel 1, 2 President, Oakwest Corporation Limited Robert H.R. Dryburgh President and Chief Executive Officer Ian C.B. Currie, Q.C. 2 Corporate Director Christopher D. Forbes Vice President, Human Resources Robert H.R. Dryburgh President and Chief Executive Officer Strongco Corporation William J. Ostrander Vice President, Crane AUDITORS Ernst & Young LLP Toronto, Ontario Colin Osborne, P.Eng. 2 President and Chief Executive Officer Vicwest Inc. TRANSFER AGENT AND REGISTRAR Inquiries regarding change of address, registered shareholdings, share transfers, lost certificates and duplicate mailings should be directed to the transfer agent: Computershare Investor Services Inc. 100 University Avenue Toronto, Ontario M5J 2Y1 Telephone: 1-800-564-6253 Fax: 1-800-453-0330 E-mail: service@computershare.com Ian Sutherland 1 Chairman of the Board MCAN Mortgage Corporation STOCK EXCHANGE LISTING Toronto Stock Exchange Stock symbol: SQP SHARES OUTSTANDING 13,128,719 at December 31, 2011 ANNUAL GENERAL MEETING 10:00 am Eastern Time May 1, 2012 Fraser Milner Casgrain LLP 77 King Street West Suite 400 Toronto, Ontario 76 STRONGCO 2011 ANNUAL REPORT Thomas J. Perks Vice President, Corporate Development Leonard V. Phillips, C.A. Vice President, Administration and Secretary Anna C. Sgro Vice President, Multiline J. David Wood, C.A. Vice President and Chief Financial Officer 1. Member of Audit Committee 2. Member of Corporate Governance, Nominating, Compensation and Pension Committee Stuart E. Welch President, Chadwick-BaRoss, Inc. Michel G. Rhéaume General Manager, Case Peter Duperrouzel Manager, Information Services Strong People Strong Brands Strong Commitments The Unmistakable Power of Strongco