June 2014

June 2014
January 2012 - 1
Angelite
by Martin Storey
using Truesilk
Truesilk Collection
2 - June 2014
CONTENTS
Welcome Letter
4
Monthly Free Pattern
5
New Season Sneak Preview
6
Retailer in the Spotlight…Norfolk Yarn 8
Yarn in the Spotlight… Fine Art
10
Pic Knits
14
Knitting & Social Media
16
June 2014 - 3
Hello and welcome to your June
eNewsletter!
Summer is in full swing now, and as we approach the holidays, we take a look
at the best picnic blanket knits to make the most of the outdoors!
We also hear from retailer Norfolk Yarns, talk about our stunning Fine Art yarn
and, last but not least, give you a sneak preview of our new Knitting & Crochet
Magazine 56!
We hope you enjoy your new issue.
The Rowan team
Front Cover:
Byron Bay
by Lisa Richardson
Pure Linen
Pure Linen Collection
Keep in touch with us on
social media…
4 - June 2014
Click on the
symbol
where it appears for a link to
further information
EXCLUSIVE
Tilbury
by Martin Storey
Original Denim
Tilbury
For this and hundreds of
FREE patterns exclusive to
members,
click the button below:
June 2014 - 5
Sneak Preview R O W A N Knitting & Crochet
Magazine 56
Ness
by Marie Wallin
using Rowan Tweed,
Colourspun & Frost
Fergus
by Martin Storey
using Felted Tweed Aran
6 - June 2014
Autumn 2014 is all about rich, tonal
colour. Warm neutrals are key, with
rustic tweeds contrasting beautifully
against fairisle and jacquard patterning
to create a quietly modern and textured
feel.
Colour is muted, with anthracite, gunmetal
and chocolate hues all sitting perfectly
alongside ochre and camel shades.
These trends are reflected perfectly
throughout the following three design
stories:
Wilderness
Inspired by wide open, dramatic
landscapes,
Wilderness
showcases
an iconic mix of rustic plaids, checks
and fairisles. Cosy, patterned knits
feature alongside cabled sweaters and
richly decorated cardigans in a highly
atmospheric collection.
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Craftwork
Traditional in style, Craftwork celebrates
pattern, colour and texture and showcases
intricate and eye-catching designs
ranging from pretty sweaters to an iconic
wrap.
Essentials
Key shapes are translated effortlessly
into style icons by the new Essentials
collection. Worked in pale neutral tones,
pieces range from open work tops and
longline cardigans to slouchy sleeve
sweaters.
Knitting & Crochet Magazine will be
available from July 15th 2014, ensure
you receive your copy first by taking
out a Rowan Subscription membership,
featuring lots of lovely exclusive benefits!
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June 2014 - 7
Retailer in the Spotlight…
We caught up with Rebecca from
NORFOLK YARN
“Norfolk Yarn has been trading on the outskirts of Norwich for over eight years,
specialising in high quality wools and fibres for knitting, crochet, spinning and
felting, and we have been Rowan stockists for about four years now. Part of our
business idea is to concentrate on natural fibres, so we tend to stock more high
end yarns, I also love good colour so we have a lot of hand dyed yarns, as well as
organic and Fair Trade yarns. Teaching new skills is also an integral part of our business and we teach spinning.
I have a rigid heddle loom set up for customers to have a go at, and I also spend
a lot of time helping customers to learn new techniques and assist with problems
that arise.Our business is a family affair and I am assisted by my daughter, Caitlin,
my mum, Christine and my husband, Paul (who also has a proper job!) At the beginning of this year, we had the opportunity to move premises to a larger
store in Norwich city centre. The move was completed over Easter weekend and
we are now up and running at the new store, 11 Pottergate. The store is very bright
and airy and has a lovely uncluttered feel, which was just the effect I wanted to
achieve. The increased size of the store has allowed us to increase our stock range
and take on Rowan fabrics and Coats threads as well. We also have a much larger
space to run my workshops from, and I am in the process of setting up workshops
to cover the rest of the year.” NORFOLK YARN
Tel. 01603 927034
8 - June 2014
June 2014 - 9
Yarn in the Spotlight…
Fine Art
This month, we are championing our
beautiful hand painted Fine Art yarn.
Sourced from Cape Mohair Spinners in South
Africa, the yarn is painted by the team at Lance
and Ines Khoury’s hand painting department, which takes enormous pride in
employing individuals from some of the poorest and most marginalised sections of the
community. One of their goals is to create opportunities for growth and development,
and this ethos is something Rowan is extremely proud to support. As a result of
the increase in production needs following on from Rowan’s interest in the yarn, the
company has had to relocate to larger premises and take on more members of staff.
The hand painting process is quite a
complex one, and requires practice
to achieve the correct technique.
Each hank of yarn is laid out and then
marked with dimensions according to
the project. The dye is then applied
using sponges; each yarn requires a
specific technique according to how
the composition absorbs the dye. The
hanks are then steamed to set the
colour, rinsed, softened, and finally
dried.
Each 100g hank is an exquisite blend of
45% wool, 20% mohair, 25% polyamide
for added durability and a luxurious
10% silk. What’s more, only one of these
hanks is required to knit a pair of socks.
Accessory designs will also fit perfectly
with the yarn composition, creating
flawless shawl and shrug designs with
outstanding stitch definition.
Alongside this yarn is the stunning Fine
Art Aran, where eight beautiful hand
10 - June 2014
Fine Art
Serin
301
Tawny
302
Waxwing
303
Raven
304
Kingfisher
305
Lapwing
306
Pheasant
307
Chiff-Chaff
308
Elm
309
Maple
310
Hornbeam
311
Oak
312
Yew
313
Rowan
314
Foxtrot
548
Bachata
551
Flemenco
549
Fandango
550
Bolero
543
Congo
545
Azonto
552
Rumba
546
Fine Art Aran
June 2014 - 11
painted shades are showcased brilliantly
in a 50% wool, 20% mohair, 25% alpaca
and 5% silk aran weight.
Av
a
ila
b
le
Ju
ly
20
14
!
Pattern support for both yarns is plentiful,
with options both in brochure format and
also online. Particularly popular are the
beautiful Osprey Wrap, Seed Stitch Cowl
and fun Knitted Tie designs.
Fine Art Competition
Vote for your favourite design from the
Fine Art Collection
We are offering the chance for you to get
a free pattern from the beautiful Rowan
brochure Fine Art Collection.
Simply vote for your favourite design from
the selection below. The winning design
will be made available as a FREE download
to Row@n members.
Selection:
Grouse, Starling Wrap, Lark Scarf
CLICK TO
ENTER
Terms
You need to be registered as a Row@n member to
vote . Closing date for this competition is 31st July 2014
12 - June 2014
SEED STITCH
COWL
Click here to
purchase this
pattern
OSPREY
WRAP
June 2014 - 13
Summer is coming,
so ready yourself for
sunshine-filled days of
fun with our pick of the
best pic knits!
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14 - June 2014
Mallow
by Debbie Abrahams
using All Seasons Cotton
Kaleidoscope
Angela Triangle
by Suzie Johnson
using Wool Cotton
Janet Smith Can’t Knit
X-Factor Blanket
by Kaffe Fassett & Brandon Mably
using Summer Tweed
Knitting with the Color Guys
June 2014 - 15
#
Knitting & Social Media
No-one ever could have realised the impact that social media would have had on
knitting and craft in general over the last ten years. No longer are we reliant on our
local wool shop we can source possum yarn from Australia, llama from South America,
hand dyed from America. The possibilites are endless. We can all be designers and
publish our patterns for anyone in the world to use.
As a business, this has been something we have truly embraced. You can find us
on Instagram, Pinterest, YouTube, Twitter, and, my favourite, Facebook. Why is
Facebook my favourite? I love that it spans all ages and it is so easy to interact with
our audience. One of our best features running at the moment is ‘Try it on Tuesday’.
Three members of staff try on one garment and wear it in their own way. It is a great
way to show how different styles suit different body shapes.
We have also brought this concept into the shop. The garment of the week goes into
the shop for customers to try on and have their photo too. This is a great way for on
and offline to work together.
The internet has certainly made the world a smaller place, and social media has
meant that we can all be friends!.
Sara Mulvey
16 - June 2014
Stockists
To find your local stockist view our
store locator at www.knitrowan.com by
clicking the button below
STORE
LOCATOR
Workshops
To view a full list of workshop dates
visit www.knitrowan.com by clicking the
button below
WORKSHOPS
All right reserved. Reproduction in whole or any part of all material, including illustrations, in this publication is strictly
forbidden. No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic,
electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright
owners having been given in writing.
The designs in this publication are copyrighted and must not be knitted for re-sale. Reproduction of this publication is protected by copyright and is
sold on the condition that it is used for non commercial purposes. Yarn quantities are approximate as they are based on average requirements. Colour
reproduction is as close as printing will allow.
First published in Great Britain 2014 by Coats Crafts UK LTD Green Lane Mill, Holmfirth, West Yorkshire, England, HD9 2DX
E-mail: mail@knitrowan.com Web: www.knitrowan.com © Copyright Rowan 2014
June 2014 - 17
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