Cake Design

Report
Cake Design
Italian Festival 2012
The second ever exhibition dedicated to the world of decorated
cakes in Italy took place in May and was a huge success,
demonstrating the increasing interest in sugarcraft in the country.
Festival Facts
•
Over 9,000 visitors
•Over 350 course
participants
•Over 1,500 workshop
participants
•Over 318kg (700lb) of
sugarpaste used
•Over 136kg (300lb) of
sugar used
•
330 cakes on display
•25 exhibitors from the
world of cake design
•
7 international guests
•6 chefs from the Italian
Academy of Pastry Chefs
•
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3 live competitions
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Organised by Silovoglio Events, the
second Cake Design Italian Festival
took place on 26th and 27th May at
the Sheraton Hotel in Milan Malpensa
Airport. Over 9,000 visitors came
to learn the secrets of British cake
decorating, take part in activities and
see demonstrations.
The award for the best entry in
the ‘I wanna be a cake designer’
competition among amateur cake
designers was won by Ivana Guddo
from Sicily. There was also a live race
between five competitors from all over
Italy to complete a cake in one day
which was won by Amerilde, a cake
designer from Puglia. Another very
popular competition was dedicated
to the wedding cakes, sponsored by
Letizia Grella and Domo Adami: here
the style and class of Beatrice Mao’s
creation crushed the competition.
The Squires Kitchen stand was run
by our Spanish and Portuguese
Business Manager, Meri Ruiz, who
was accompanied by our talented
demonstrators, Susan Griffiths, Ceri
DD Griffiths and Carlos Lischetti,
who demonstrated to a large
audience. The Squires Kitchen stand
proved to be a popular attraction,
drawing crowds of enthusiastic
sugarcrafters. Cake decorating is
becoming bigger and bigger in Italy
and Squires Kitchen was proud to
be part of it.
Look out for information on the third Cake Design Italian Festival, to be held
in October 2013, in future issues of Cakes & Sugarcraft magazine.
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