BE-Flanders Presentation Lithuania nov 2012

Vzw Logeren in Vlaanderen
‘Rural Tourism in Flanders’
Presentation Lithuania-november 2011
Online marketing
Online marketing LIV
 2009-2010: Diary of a host/hostess
 2010-2012: Social media
 2011-2012: New website
 2012: Online marketing campaign
Diary of a host/hostess
Social media
 Facebook PIV & LIV
 Interactive: exchanging ideas and tips
 Remarks: link to reviews
 Different profiles: consumers/members
 Change of name: results and followers
 Contest KVLV (21/05/2011)
Facebook (for consumers)
Facebook (for members)
Facebook Photo Contest
Website LIV
 New website (end of the year 2011)
 www.logereninvlaanderen.be
 User Generated Content: files of accommodation
 Review system: guest remarks and reviews (ref. to guest books)
Homepage new website
Advanced search method
Display results
Accommodation files
Review system
Information on review system
 Visitors can give their own scores to different categories + give extra
information on their stay (fill in box)
 System calculates a total on 10 points
 Total score only appears when there’s a minimum of 5 reviews
 Proprietors of the B&B’s, small hotels and holiday houses are given
the opportunity to block the negative reviews (SPAM). However LIV
has the final say!
Campaign 2012
 Testimonials of a journalist
 Specific page within website
 Box for reactions of consumers
 Using social media (link)
 Using blog website of the journalist (optional)
Vzw Logeren in Vlaanderen
‘Rural Tourism in Flanders’
Presentation Lithuania-november 2011
Thanks for your attention, any
questions?