Posada Amazonas - A Case Study in Joint Ventures

___________________________________________________________________________
2010/SOM3/GOS-TWG/CON/004
Session 2
Posada Amazonas - A Case Study in Joint Ventures
Submitted by: Rainforest Expeditions
APEC Ecotourism Conference
Sendai, Japan
16 September 2010
9/22/2010
Posada Amazonas
A case study in joint ventures
Kurt Holle
September 2010
Location
Posada
Amazonas
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9/22/2010
Rainforest Expeditions
Nature is our passion. People our commitment.
Connecting people
Residents
Value the Forest
Rainforest
Expeditions
Visitors
V Value the Forest
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9/22/2010
Posada Amazonas
Sharing profits, creating employment and developing
suppliers to obtain commitment.
Comunidad Nativa de Infierno (CNI )
• Titled in 1976
(10,000 ha)
• 170 families, 700
persons
• Ese-Eja,
Ribereños and
Colonos
3
9/22/2010
Communal Infrastructure
• Secondary School
• Medical Post
• Well
• Communal Office
• Communal Assembly Room
• Two ports
• Handicraft Workshop
•Ethnobotanical Center
Economy
• Farm
• Hunting/Fishing
• Microbusiness
• Gold Mining
• Timber
• Brazil Nuts
• Employment
4
9/22/2010
and … tourism
The Product – Posada
Amazonas
• 30 three walled rustic but
comfortable rooms
• Three and four day
nature based
programs
5
9/22/2010
The Contract
• Term: 20 years
• Dividends: 60% for the CNI
• Employment prioritized for
• Supplier development where it
makes sense
• Transference in 2016
community members
Results
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9/22/2010
Economic Impact
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Dividendos
Proveedores
Community vs Family
Spending
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Type of Expenditure
Profits use by NCI families
17%
13%
8%
6%
5%
s
er
th
ra
n
t it
to
y in
re
g
la
tiv
e
Tr s
av
el
ing
Pa
r ty
ing
s
de
bt
nk
Cl
ot
he
Pa
G
Sa
v in
gs
at
ns
ai
t(
ch
en
Eq
ui
pm
a
aw
,..
itu
rn
fu
e
us
Ho
ba
re
s
od
Fo
us
ho
e
2%
O
9%
2%
ov
pr
Im
12%
9%
e
P e rc e n t a g e
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
18%
Small Business
• Ñape
•
•
•
Ethnobotanical
Fish Farm
Port
Fruit Plants
• Cultural Center
• Tres Chimbadas Ecotourism Concession
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9/22/2010
Communal Services
• Scholarships
• Insurance
Community Decisions
COMMUNITY
Assembly
Handicraft
Board
Port
Control Commitee
Bawaja
Expediciones
Parents Assoc.
Fish Farm
Communal Administrator
Advisor - Assistant – Accounting Assistant Communicator
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9/22/2010
Zoning
Conservacion
• Saving Tres Chimbadas Lake
• Sustainable Harvest of Aguaje Palms
¿Was it worth
it?
it
?
 The
Th market
k t chooses
h
...
…. but does not sacrifice.
 Acquired know how is
difficult to replicate…
….but
but difficult to
monetize.
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¿Was it worth it?
Communal Version
 The management of the commons.
 Ethnic discussions.
 Reverted migration.
g
 The social gap.
¿Why is it so difficult?
difficult?
• Trust.
• An enormous family business.
• Different organizations and cultures.
• Negotiate with silence and decida with
•
consensus.
No listening classes.
classes
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9/22/2010
Thanks
kholle@rainforest.com.pe
www.perunature.com
p
12