Real Estate Market Update/ 2012 FORECAST
Transcription
Real Estate Market Update/ 2012 FORECAST
Real Estate Market Update/ 2012 FORECAST PFAR: Pasadena Foothills Association of Realtors March 14, 2012 Leslie Appleton-Young, Chief Economist Overview US and California Economies California Housing Market Regional & Local Markets 2011 Annual Market Survey 2012 Housing Market Forecast CA Buyers & Sellers in Today’s Housing Market U.S. Economic Outlook Gross Domestic Product 2010: 2.8% 2011: 1.7% 2011 Q4: 3.0% ANNUAL PERCENT CHANGE, CHAIN-TYPE (2005) $ ANNUAL QTRLY Q3-11 Q1-11 ---- 2010 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 2009 Largest Annual Drop since 1938 (-3.4%) 1970 8% 7% 6% 5% 4% 3% 2% 1% 0% -1% -2% -3% -4% -5% -6% -7% -8% Performance Targets for National Economy Unemployment US GDP Nonfarm Job Growth CPI SOURCE: California Association of REALTORS® Current Target 2011 6% 9.0% 3% or higher 1.7% 3%+ or 400K+/mo 1.0% 2.5% 3.2% 20 Jan-12 Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 Jan-01 Jan-00 Jan-99 Jan-98 Jan-97 Jan-96 Jan-95 Jan-94 Jan-93 Jan-92 Jan-91 Jan-90 Jan-89 Jan-88 Consumer Confidence Index February 2012: 70.8 INDEX, 100=1985 160 140 120 100 80 60 40 CA Underwater Mortgages Reverse Wealth Effect v. Squatter Economy Negative Equity Share in CA 40% Near Negative Equity Share in CA 35% 29.7% 30% 25% 20% 15% 10% 4.6% 5% 0% Q3‐2011 Q2‐2011 Q1‐2011 Q4‐2010 Q3‐2010 Q2‐2010 Q1‐2010 Q4‐2009 SOURCE: CoreLogic Unemployment: Heading Lower U.S. at 3 year low January 2012 California (11.1%) vs. United States (8.3%) 14% CA US 12% 10% 8% 6% 4% 2% SOURCE: CA Employment Development Division Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 Jan-01 Jan-00 0% Where are California’s Jobs? Employment Trends: Construction & Financial Sectors Biggest Losers Industry Mining and Logging 2005 Jul-11 Year to Date 23,600 27,600 4,000 905,300 567,300 -338,000 Manufacturing 1,502,600 1,257,600 -245,000 Trade, Transportation & Utilities 2,822,100 2,641,500 -180,600 Information 473,600 455,400 -18,200 Financial Activities 920,300 755,800 -164,500 Professional & Business Services 2,160,700 2,136,200 -24,500 Educational & Health Services 1,593,400 1,837,000 243,600 Leisure & Hospitality 1,475,200 1,531,600 56,400 505,500 484,500 -21,000 2,420,200 2,380,200 14,802,500 14,074,700 -40,000 -727,800 Construction Other Services Government TOTAL SOURCE: California Association of REALTORS® CA New Housing Permits 2011: 47,015 units, Up 5.0% from 2010 300,000 Single Family 250,000 Multi-Family Household Growth: 220,000-250,000/yr 200,000 150,000 100,000 50,000 SOURCE: CBIA 2010 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 0 Classic Liquidity Trap: Consumers Deleveraging Low Rates and Tight Credit Fed easing through 2014 10% 9% 8% 7% 6% 5% 4% 3% FRM 2% ARM 1% Federal Funds SOURCE: Federal Home Loan Mortgage Corporation Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 Jan-01 Jan-00 0% Federal Issues – Critical Concerns for the REALTOR Party Future of Fannie and Freddie? FHA? Tax Reform on the horizon – Mortgage Interest Deduction? QRM (Qualified Residential Mortgage) 20% Down requirement ‐‐ Is the future of the 30 year mortgage in doubt? Qualified Residential Mortgage (QRM) On Average over last 12 years, Less than 1 in 5 Fannie/Freddie Loans Have Met QRM % of Loans That Would Have Met QRM 50% L/R Average 45% 40% 35% 30.5% 30% 25% 19.8% 20% 15% 10.7% 10% 5% 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 0% U.S. Economic Outlook 2005 2006 2007 2008 2009 2010 2011f 2012f • US GDP 3.1% 2.7% 2.0% 0.0% -2.6% 2.9% 1.7% 2.6% Nonfarm Job Growth 1.7% 1.8% 1.1% -0.6% -4.4% -0.7% 1.0% 0.9% Unemployment 5.1% 4.6% 4.6% 5.8% 9.3% 9.6% 9.0% 8.9% CPI 3.4% 3.2% 2.8% 3.8% -0.4% 1.6% 3.2% 2.3% Real Disposable Income, % Change 1.3% 4.0% 2.2% 0.5% 0.9% 1.4% 1.7% 1.5% Forecast Date: January 2012 SOURCE: California Association of REALTORS® California Housing Market California’s Housing Cycles and Membership 1970-2011 THOUSANDS Home Sales Membership 250,000 700,000 600,000 200,000 500,000 150,000 400,000 300,000 100,000 200,000 50,000 100,000 0 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 0 Sales UNITS Consumer Confidence INDEX 700,000 160 600,000 140 120 500,000 100 400,000 80 300,000 60 200,000 40 100,000 20 SOURCE: California Association of REALTORS®; The Conference Board *Sales are seasonally adjusted and annualized Jan-12 Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 0 Jan-01 0 Jan-00 • Sales of Existing Detached Homes and Pacific West Consumer Confidence California, January 2012 Sales: 517,740 Units, Down 5.7% YTD, Down 5.7% YTY Share of Distressed Sales to Total Sales SOURCE: California Association of REALTORS® REO & Short Sales: Southern California (Percent of Total Sales) SOURCE: California Association of REALTORS® Median Price of Existing Detached Homes California, January 2012: $268,280, Down 3.9% YTY P: May-07 $594,530 $700,000 $600,000 T: Feb-09 $245,230 -59% from peak $500,000 $400,000 $300,000 $200,000 $100,000 SOURCE: California Association of REALTORS® Jan-12 Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 Jan-01 Jan-00 $0 Trough vs. Current Price – January 2012 Bay Area Trough Month Contra Costa (Central County) Jan-12 San Francisco County Jan-12 Solano County Jan-12 Sonoma County Feb-09 San Mateo County Jan-09 CALIFORNIA Feb-09 San Francisco Bay Area Feb-09 Marin County Feb-11 Santa Clara County Feb-09 Napa County Apr-11 Alameda County Jan-09 Region SOURCE: California Association of REALTORS® Trough Jan-12 % Chg From Price Median Trough 0.0% $476,470 $476,470 0.0% $561,270 $561,270 0.0% $184,440 $184,440 $312,338 $326,920 4.7% $551,000 $578,500 5.0% $245,230 $268,280 9.4% $378,520 $415,120 9.7% $632,580 $694,440 9.8% $445,000 $495,000 11.2% $306,820 $344,740 12.4% $346,236 $395,830 14.3% SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Jan-12 Jan-11 Jan-10 Jan-09 Jan-08 Jan-07 Jan-06 Jan-05 Jan-04 Jan-03 Jan-02 Jan-01 Jan-00 Jan-99 Jan-98 Jan-97 Jan-96 Jan-95 Jan-94 Jan-93 Jan-92 Jan-91 Jan-90 Jan-89 Jan-88 Unsold Inventory Index California, January 2012: 5.5 Months MONTHS 20 18 16 14 12 10 8 6 4 2 0 Tight Supply of Inventory for REO Sales SOURCE: California Association of REALTORS® Unsold Inventory Index (Months) Price Range (Thousand) $1,000K+ $750-1000K $500-750K $300-500K $0-300K SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Jan-11 Dec-11 Jan-12 13.8 9.1 6.9 6.4 5.4 8.3 5.8 4.5 4.3 3.9 13.7 8.5 6.9 5.9 4.9 SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® Q3 2011 Q1 2011 CA Q3 2010 Q1 2010 Q3 2009 % OF HOUSEHOLDS THAT CAN BUY Q1 2009 Q3 2008 Q1 2008 Q3 2007 Q1 2007 Q3 2006 Q1 2006 Q3 2005 Q1 2005 Q3 2004 Q1 2004 Q3 2003 Q1 2003 Q3 2002 Q1 2002 Q3 2001 Q1 2001 Q3 2000 Q1 2000 Housing Affordability Index California Vs. U.S. US 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Distressed Market: Issues and Overview Mortgage Settlement The agreement settles state and federal investigations on banks’ robo‐signing and other foreclosure misconduct. According to the California Attorney General, California will receive up to $18 billion: Principal Reduction : $12 B to fund short sales or write – down loans over the next 3 years. Refinancing: $849 M for refinancing borrowers who are underwater Other forms of Financial Relief: $279 m as restitution for homeowners who were foreclosed; $1.1 B for unemployed homeowners, transitional assistance, blight repair; $3.5 B to extinguish unpaid loans remaining after foreclosure. Mortgage Settlement (cont.) • • • If lenders fail to reduce principal balances by a minimum of $12 billion, they will be required to pay fines up to $800 million to the state The actual settlement has not been released, but more details will be available in the next few weeks More information is available on the California Attorney General’s website at http://oag.ca.gov/nationalmortgagesettlement, or the National Mortgage Settlement website at http://www.nationalmortgagesettlement.com/ Mortgage Foreclosure & Delinquency Rates California: Q4-2011 Delinquency Rate Foreclosure Rate 12% 10% 7.2% 8% Delinquencies: Long Run Average: 4.5% 6% 4% 3.5% Foreclosure Rate: Long Run Average: 1.3% 2% Q1/74 Q2/75 Q3/76 Q4/77 Q1/79 Q2/80 Q3/81 Q4/82 Q1/84 Q2/85 Q3/86 Q4/87 Q1/89 Q2/90 Q3/91 Q4/92 Q1/94 Q2/95 Q3/96 Q4/97 Q1/99 Q2/00 Q3/01 Q4/02 Q1/04 Q2/05 Q3/06 Q4/07 Q1/09 Q2/10 Q3/11 0% SOURCE: Mortgage Bankers Association California Foreclosure Inventories, Jan. 2012 Preforeclosure: -30.1% YTD • Schedule for Sale: -34.3% YTD • Bank Owned: -11.9% YTD Preforeclosure Scheduled for Sale Bank Owned 6 Month Average: 200,000 Preforeclosure: 104,364 Schedule for Sale: 87,112 Bank Owned: 98,851 150,000 100,000 50,000 SOURCE: ForeclosureRadar.com Jan-12 Oct-11 Jul-11 Apr-11 Jan-11 Oct-10 Jul-10 Apr-10 Jan-10 Oct-09 Jul-09 Apr-09 Jan-09 Oct-08 Jul-08 Apr-08 Jan-08 Oct-07 Jul-07 Apr-07 Jan-07 0 Los Angeles County Preforeclosure: 13,102 • Auction: 20,367 • Bank Owned: 5,223 Source: ForeclosureRadar.com as of 03/12/12. Los Angeles County Preforeclosure: 13,102 • Auction: 20,367 • Bank Owned: 5,223 Source: ForeclosureRadar.com as of 03/12/12. Los Angeles County Preforeclosure: 13,102 • Auction: 20,367 • Bank Owned: 5,223 Source: ForeclosureRadar.com as of 03/12/12. Los Angeles County Preforeclosure: 13,102 • Auction: 20,367 • Bank Owned: 5,223 Source: ForeclosureRadar.com as of 03/12/12. Pasadena Preforeclosure: 169 • Auction: 268 • Bank Owned: 61 Source: ForeclosureRadar.com as of 03/12/12. South Pasadena Preforeclosure: 10 • Auction: 17 • Bank Owned: 3 Source: ForeclosureRadar.com as of 03/12/12. San Marino Preforeclosure: 2 • Auction: 2 • Bank Owned: 0 Source: ForeclosureRadar.com as of 03/12/12. La Cañada Flintridge Preforeclosure: 18 • Auction: 33 • Bank Owned: 7 Source: ForeclosureRadar.com as of 03/12/12. La Cresenta Preforeclosure: 26 • Auction: 63 • Bank Owned: 5 Source: ForeclosureRadar.com as of 03/12/12. Sacramento Preforeclosure: 2,216 • Auction: 1,905 • Bank Owned: 1,560 Source: ForeclosureRadar.com as of 08/19/11 Sacramento Preforeclosure: 2,216 • Auction: 1,905 • Bank Owned: 1,560 Source: ForeclosureRadar.com as of 08/19/11 Sacramento Preforeclosure: 2,216 • Auction: 1,905 • Bank Owned: 1,560 Source: ForeclosureRadar.com as of 08/19/11 Local Market Conditions Los Angeles County Sales of Residential Homes Los Angeles County, February 2012: 3,452 Units Up 4.0% MTM, Up 16.5% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes Los Angeles County, February 2012: $315,000 Up 2.6% MTM, Down 7.4% YTY SOURCE: Clarus Market Metrics For Sale Properties Los Angeles County, February 2012: 26,521 Units Down 3.9% MTM, Down 21.4% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory Los Angeles County, February 2012: 2.9 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics Market Metrics Inventory Calculation Month’s Supply of Inventory: the number of months it would take to sell the remaining inventory for the month in question. Inventory: the number of properties that were “For Sale” (Active) on the last day of the month. Does not include Pending or Contingent sales. Inventory/Properties that went Under Contract during the month. Pasadena Sales of Residential Homes Pasadena, February 2012: 87 Units Up 22.5% MTM, Up 42.6% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes Pasadena, February 2012: $448,000 Down 4.7% MTM, Down 3.7% YTY SOURCE: Clarus Market Metrics For Sale Properties Pasadena, February 2012: 678 Units Down 3.6% MTM, Down 19.8% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory Pasadena, February 2012: 3.1 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics South Pasadena Sales of Residential Homes South Pasadena, February 2012: 16 Units Up 23.1% MTM, Even 0% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes South Pasadena, February 2012: $646,950 Down 2.0% MTM, Up 4.9% YTY SOURCE: Clarus Market Metrics For Sale Properties South Pasadena, February 2012: 50 Units Down 13.8% MTM, Down 50.5% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory South Pasadena, February 2012: 1.6 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics San Marino Sales of Residential Homes San Marino, February 2012: 2 Units Down 66.7% MTM, Down 50.0% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes San Marino, February 2012: $2,575,000 Up 52.0% MTM, Up 68.0% YTY SOURCE: Clarus Market Metrics For Sale Properties San Marino, February 2012: 44 Units Up 25.7% MTM, Down 37.1% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory San Marino, February 2012: 2.6 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics La Cañada Flintridge Sales of Residential Homes La Cañada Flintridge, February 2012: 11 Units Up 10.0% MTM, Down 26.7% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes La Cañada Flintridge, February 2012: $765,000 Down 28.8% MTM, Down 19.4% YTY SOURCE: Clarus Market Metrics For Sale Properties La Cañada Flintridge, February 2012: 104 Units Up 19.5% MTM, Down 21.8% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory La Cañada Flintridge, February 2012: 2.2 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics La Crescenta Sales of Residential Homes La Crescenta, February 2012: 7 Units Down 30.0% MTM, Down 30.0% YTY SOURCE: Clarus Market Metrics Median Price of Residential Homes La Crescenta, February 2012: $390,000 Down 5.3% MTM, Down 9.8% YTY SOURCE: Clarus Market Metrics For Sale Properties La Crescenta, February 2012: 85 Units Down 11.5% MTM, Down 27.4% YTY Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month. SOURCE: Clarus Market Metrics Month’s Supply of Inventory La Crescenta, February 2012: 2.0 Months Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics 2011 Annual Housing Market Survey Equity vs. REO vs. Short Sales Equity Sales REO Sales Short Sales Share of Total Sales 58.7% 19.7% 20.2% Median Home Price $431,000 $240,000 $287,000 Square Footage 1,783 1,500 1,600 Price / SF $250 $112 $175 Sales‐to‐List Price Ratio 95.9% 98.0% 95.9% % of Sales With Multiple Offers 35.2% 58.3% 57.5% 3.0 3.0 3.6 25.5% 34.0% 23.3% Days on MLS 67 50 141 Days in Escrow 35 35 45 Avg. Number of Offers % of All Cash Sales Proportion of Sellers Planning to Repurchase Q. Is the seller planning on purchasing another home? Reasons Sellers Not Planning to Buy Another Home 19.8% Seller is a lender/bank Seller prefers to have less financial obligation 11.4% Poor credit background 10.9% Lack of cash for down payment 5.7% Out of work/unemployment 4.9% Decide to live with family/friends 4.7% Waiting for market to bottom 0% 2.7% 10% Q. Why is the seller not planning to purchase another home? 20% 30% 40% 50% Reasons For Selling All Home Sellers Foreclosure/Short Sale/Default Change in Family Status Retirement/Move to Retirement Community Investment/ Tax Consderations Desired Better Location Desired Smaller Home Changed Jobs Desired Larger Home Other 0% 5% 10% 15% 20% Q. What was the single most important reason for selling/buying the property? 25% 30% 35% Investments & Second/ Vacation Homes Foreign Buyers 10% % of Foreign Buyers 8% 8% 6% 6% 5% 6% 4% 2% 0% 2008 Q. Was the buyer a foreign buyer? 2009 2010 2011 California Housing Market Forecast California Housing Market Outlook 2005 2006 2007 2008 2009 2010 2011 SFH Resales (000s) 625.0 477.5 346.9 441.8 546.9 492.3 497.9 502.8 % Change 0.03% -23.6% -27.3% 27.3% 23.8% -10.0% 1.1% Median Price ($000s) $522.7 $556.4 $560.3 $348.5 $275.0 $305.0 $286.0 $290.9 % Change 16.0% 6.5% 0.7% -37.8% -21.1% 10.9% -6.2% 1.7% 30-Yr FRM 5.9% 6.4% 6.3% 6.0% 5.1% 4.7% 4.5% 4.7% 1-Yr ARM 4.5% 5.5% 5.6% 5.2% 4.7% 3.5% 3.0% 3.1% Forecast Date: February 2012 Source: CALIFORNIA ASSOCIATION OF REALTORS® 2012f 1.0% Buyers in Today’s Market: 2011 Survey of California Home Buyers Quick Facts About Homebuyers 94% of buyers used an agent 58% of buyers found their agent online 56% of buyers interviewed at least 2 agents 51% Googled their agent 93% are receptive to receiving information via social media 54% would work with same agent again 80% would find agent ratings beneficial The Buying Experience Considered buying for over 4 months & investigated homes/neighborhoods for 2.5 months, on average, before contacting an agent Viewed 12 homes in 8 weeks with agent 76% didn’t close escrow on time 49% owned previous home Motivated by price decreases & mortgage interest and property tax deductions 80% found home through agent How Buyers Found Home: 80% Agent ‐ 2011 ‐ Q. How did you find the home your purcahsed? How Buyers Found Home: 90% Agent ‐ 2007 ‐ Q. How did you find the home your purcahsed? Top 10 Websites Used Real e state compa ny web site Real estate agent website Q. Which websites did you use as part of your home buying process? Most Useful Websites Real estate company website Real estate agent website Q. What was the most useful website that you visited during your home buying process? # of Agents Interviewed 3 12% 8 19% 1 44% 2 36% Q. How many agents did you interview prior to selecting the agent you used in your recent home purchase? Why Buyers Chose their Agent 1. 2. 3. 4. 5. Most responsive (28%) Worked with agent before (18%) First to respond (17%) Most aggressive (16%) Most knowledgeable (6%) Q. What was the single most important reason for selecting the agent that you used in your recent home purchase? Agent Response Time Is Very Important ‐ Rating on 1 to 5 Scale ‐ Q. Please rate the importance of the agent’s response time in the decision on your final selection on a scale of one to five, with five being extremely important and one being not at all important. Over 1/3 of Buyers Expect Instant Response from Agent - Up 50% from 2007 - Q. What was the typical response time you expected from your agent to return any form of communication to you? Sellers in Today’s Market: 2011 Survey of California Home Sellers Quick Facts on Seller’s Transaction Home was listed more than 7 months (median: 28 weeks) before opening escrow Median escrow length was 1.5 months Only 40% of sellers closed escrow on time 20% of sellers used electronic signature Q: Was this your first experience in selling a house? Share of First‐Time Sellers Increasing with Market Distress Reason Percent of Sellers 1. Could not afford mortgage 22% 2. Job/income uncertainty 13% 3. Loss of household income 12% 4. Low prices allowed upgrade 7% 5. Mortgage is too expensive 7% Q: Why did you sell your home? Top 5 Reasons for Selling Q: Was the home sold as a short sale? Short Sales vs. Regular Sales List vs Sale Price Q: What was the initial listing price of your home? Selling price? Reasons Escrow Did Not Close on Time Loan did not fund on time Lender did not approve terms Paperwork not completed on time Title company late with recording Trouble with buyer’s loan approval Problems / mistakes on loan documents Walk-through changes not completed Mistakes by other agent Insurance problems Escrow company mistake Most Sellers Found their Agent on the Internet Internet - listing on an aggregate website Referral from friends, relatives, neighbors or other contacts 39% 11% Internet - agent's website 11% 9% Internet - real estate company's website “For Sale” signs in the neighborhood 8% Prior dealings with real estate agent 8% Internet - social media website Agent is a relative or friend Agent's farming material Q. How did you find your real estate agent? 7% 5% 4% Reason Seller Selected Agent Reason Percentage of Sellers 1. First to respond 21% 2. Seemed most responsive 21% 3. Seemed most aggressive 19% 4. Worked with agent before 11% 5. Understanding of distressed properties 8% Q: What was the single most important reason for selecting the agent you used in your recent home sale? Q: Did you initially list your home with an agent other than the one with whom you sold it? Initially Listed Home With Another Agent Q: Did you use social media in the home selling process? Most Sellers Used Social Media in the Transaction 77% of All Sellers Used Social Media Q: Which social media websites did you use to learn more about and communicate with real estate agents and companies? Q: What was the typical response time you EXPECTED from your agent to return any form of communication with you? Q: On average, what was the ACTUAL time of your agent to return any form of communication to you? Response Time is of the Essence Closing Thoughts Direction of Home Prices: Sellers Skeptical; Buyers Hopeful Q: Do you think home prices in your neighborhood will go up, down or stay flat in one year, five years and 10 years? 8 in 10 Americans Agree Buying a Home is the Best Investment One Can Make SOURCE: Pew Research Center’s “Home Sweet Home. Still. Five Years After the Bubble Burst” 8 in 10 Renters Would Like to Buy in the Future “…renters are hardly immune to the allure of homeownership, even in the face of the five-year decline in prices. Asked if they rent out of choice or because they cannot afford to buy a home, just 24% say they rent out of choice.” SOURCE: Pew Research Center’s “Home Sweet Home. Still. Five Years After the Bubble Burst” Take ‐ Aways 1. 2. 3. 4. 5. Worst of the recession is over but recovery will be slow Rates should remain low through 2014 Biggest Wild Card: EuroZone Crisis Biggest Policy Issue: Future of Fannie, Freddie & FHA 3 distinct markets: REO, Short Sale, Equity Sales Take ‐ Aways 1. 2. 3. 4. 5. RE is LOCAL – use aggregate statistics to talk with clients about local market conditions Talk to your clients about communication! Style? Channel? Frequency? Cut current response time in half! Audit your own website. Google yourself. Google clients Get Back to Basics – No Excuses! Thank You www.car.org/marketdata lesliea@car.org