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EYE ON “Easics: excellence in chip design” 17 Easics: excellence in chip design EASICS NV is a company specialized in the design of embedded digital systems, ranging from FPGAs, digital and mixed-signal ASICs, to entire Systemson-Chip, including embedded software. effectively prolonging the “expiry date” of the created intellectual property with several years. And this in spite of oftentimes new and “in flux” standards and requirements. The picture below showcases the hardware : the FPGA as the cornerstone, surrounded by SRAM and DRAM memories. EASICS is active for customers worldwide in the following markets : With the advent of 65nm FPGAs (and 45nm soon to follow), Systems-on-Chip can finally be implemented using FPGAs, boasting performance, power and cost metrics that are comparable to competitive ASIC technology in 180nm, and yet retaining full flexibility and zero production-NRE costs. This is another area that EASICS excels in, for both ASIC protoyping and FPGA-based final products. Wanted Success stories EASICS NV was founded in 1991, as a spin-off from IMEC and the ESAT department of the University of Leuven, Belgium. • Industrial Automation & Machine construction • Wired Telecom • Wireless Telecom • Consumer Electronics Customers are evenly spread between Belgium, the rest of Europe, and the USA. Besides offering chip design services, EASICS licenses intellectual property in two areas : • Hardware building blocks such as memory controllers and multiprocessor architectures, shortening our customers’ time-to-market, and • EDA (electronic design automation) sofware tools, empowering designengineers to build digital systems more efficiently, notably in the areas of hardware/software co-design and verification Methodology EASICS keeps an open mind when it comes to selecting target technologies for our customers’ chips. In our feasibility studies we offer independent advice on both technical and economical parameters. Starting from there we work closely together with the customer, finetuning the requirements and architecture so as to create excellent value. Our unparallelled understanding of connectivity protocols (such as IP, ATM, SONET/SDH, Ethernet and USB) as well as our demonstrated ability to integrate critical digital and analog functions on a single chip, made Tego, Inc (Waltham, MA, USA) select EASICS to implement its RFID (Radio Frequency Identification) tag product line. Our team quickly implemented a working tag, compliant to EPCglobal Gen-2 UHF, and we added a number of compelling features. EASICS designed both FPGA prototype and ASIC. In this success story, EASICS teamed up with ICsense, tapping on their analog design expertise. EASICS’ expertise in architecting and designing Systems-on-Chip for Digital Signal Processing applications, was recently applied in an FPGAbased system for BEST NV (Leuven, Belgium), performing real-time image processing for an industrial sor ting machine. EASICS’ sixteen-year long chip design-expertise covers Connectivity, Multi-processor architectures, and Digital Signal Processing. Leveraging our technology-independent approach, EASICS helps the customer realize his roadmap, be it for ASSP, ASIC or FPGA-based products. The future is taken into account from day one, FPGA- based system, surrounded by SRAM and DRAM memories, performing real-time image processing for an industrial sorting machine. EASICS is hiring new engineering talent. If you have a university degree in electronics or computer science, don’t hesitate to contact us. Expertise in C++, Linux, Hardware description languages, Telecom protocols and Digital Signal Processing is a plus. Contact information: EASICS NV Ramses Valvekens, CEO Arenberg Science Park Gaston Geenslaan 9 3001 Leuven, Belgium http://www.easics.com ramses@easics.be tel +32 16 395 613