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 FOR IMMEDIATE RELEASE Contact: Jennifer Whetzel, Director of Marketing, APC, Inc. Phone: 515-­‐289-­‐5142 Email: jennifer.whetzel@watchthemthrive.com APC, INC. INTRODUCES NEW EQUINE PRODUCTS LIFELINE® Brand Equine Elite™ and AgeWell™ Now Available ANKENY, IOWA – April 8, 2014 – APC, Inc. announces the introduction of two revolutionary equine performance products to its LIFELINE® brand of animal care solutions, Equine Elite™ and AgeWell™. Both products carry the National Animal Supplement Council (NASC) seal. “Our LIFELINE family of products help animals thrive,” stated Jennifer Whetzel, Director of Marketing for APC, Inc. Consumer Products Division. “We see a perfect fit in the equine industry for our innovative technology.” LIFELINE Equine Elite and AgeWell performance horse products are different from typical vitamin, mineral and herbal supplements. The unique active ingredient is BioThrive™, a complex mixture of bioactive proteins. BioThrive™ acts multisystemically to support a healthy inflammatory response and to help address issues related to joint mobility, respiration, immunity, gut health and reproduction. “Our technology and its beneficial effects have been documented in more than 300 published, peer-­‐reviewed journal articles across multiple species, including horses,” explained Whetzel. “We are delighted that our trial users have seen wonderful results from our products.” The products are now available for sale at Theisen’s (theisens.com), Horse Health USA (horsehealthusa.com), PBS Animal Health (pbsanimalhealth.com), as well as select Theisen’s, Western Ranch Supply Co. and PBS Animal Health retail locations. A current list of where to buy the products can be found through the store locator on the LIFELINE website, watchthemthrive.com. Additional retail stores, veterinary clinics and websites will have the products available in the near future. To learn more about APC, Inc.’s LIFELINE® brand of products, including a list of scientific studies and testimonials from current trial users, visit watchthemthrive.com. Connect with LIFELINE on Facebook (facebook.com/horselifeline) and Twitter (@horselifeline). ### About APC, Inc. APC, Inc. Consumer Products Division’s mission is to help animals thrive. We work hard every day to create products that help improve the lives of animals. This was our focus when we were founded in 1981, and it still is today. For more than 30 years we have been spearheading discoveries that have changed animal health and performance worldwide. LIFELINE Equine Bioactive Protein supplements help address issues related to stress, immunity, gut health and joint mobility in equine athletes. Our supplements deliver a quick visual response in horses in as few as 14 days after the first dose. Our promise is to deliver innovative equine supplements that provide a quick visual response, act multisystemically and are show-­‐safe. Visit watchthemthrive.com to learn more. ™, ® Trademarks, registered or applied for, of APC, Inc., Ankeny, IA 50021.