ADVENT CALENDAR CHUPA CHUPS

ADVENT CALENDAR
CHUPA CHUPS
case study of company LOGIK, s.r.o.
1
2 - 3
4 - 5
6 - 7
8 - 9
10 - 11
12 - 13
14 - 15
16 - 17
18 - 19
20
CONTENTS
ADDRESSING THE REAL NEEDS OF OUR CUSTOMERS
WANT MO RE FROM YOU R PRI NTI N G H OUS E
ASSIGNMENT
5
SOLUTION
8
SALES PROMOTION
13
PRODUCTION
14
OVERALL RESULT
18
CONTACTS
20
“The pre-Christmas period is our most important
sales period in the year. For this reason, we
have considered how to increase sales and how
to promote the brand image. The form of the
special packaging of our products, which we
finally chose for the pre-Christmas market, is the
popular advent calendar, which we have never
used before in the Eastern and Central European
market. We entrusted its entire preparation
and implementation to the company LOGIK,
which, besides printing services, offers services
of a marketing agency, design studio, design
department, co-packing and transport. The convincing results led us to the decision that we will
develop this concept together with the company
LOGIK in other countries as well in 2016.”
Katarína Fiantoková,
Regional Brand Manager ČR/SR, Perfetti Van Melle
2
w w w. l o g . c z | contents
1
2 - 3
4 - 5
6 - 7
8 - 9
10 - 11
12 - 13
14 - 15
16 - 17
18 - 19
20
ASSIGNMENT
… CHRISTMAS
IS HERE!
4
w w w. l o g . c z | assignment
Advent calendars are an attractive seasonal
product for a number of major manufacturers
of sweets. That is why many products compete
on the shelves at this time, and an entry of another
product from the premium segment represents
a real challenge, how to make a product, which
can compete with cheaper calendars from
chocolate or its substitutes.
When developing the calendar for the brand
Chupa Chups, it was necessary to make our
product different at first glance through a playful
and attractive graphics, which is interesting and
promotes an entry of an established and popular
brand into a new segment, and which would
persuade the consumer to buy the product.
Also the product version itself must reflect
the quality of the products. The combination
of these factors makes the customers buy
the calendar again in the coming years.
1
2 - 3
4 - 5
6 - 7
8 - 9
10 - 11
12 - 13
14 - 15
16 - 17
18 - 19
20
PRO DALŠÍ PODROBNOSTI
NÁS KONTAK TUJTE:
LOGIK, s.r.o.
Pod Šancemi 4 | 190 00 Praha
tel.: +420 270 004 398 | e-mail: marketing@log.cz
www.log.cz
IČ: 25748483
|
zápis v obchodním rejstříku vedeném u Městského soudu v Praze – oddíl C, vl. 66683