product overview

HISTORY Since its launch in Spain back in 1958, Chupa Chups has conquered the taste, the mind and the heart of millions of consumers worldwide. The iconic flower logo of the popular lollipop was designed by Salvador Dalí himself in the late sixKes, and has become a global symbol of lollipops. Today, Chupa Chups is the most consumed lollipop in the world. Every year billions of Chupa Chups are enjoyed by people of all ages in more than 120 countries. It’s a high quality lollipop with a great variety of flavors in the characterisKc colorful wrappers. Chupa Chups gives people a happy feeling and its teenage fans are eager to experience this feeling in a broad range of products. The brand represents good Kmes, a fun lifestyle, an opKmisKc look at life… always full of colour! It’s happiness, it’s trendy, it’s spontaneous and it’s real! Brand opportunity
Chupa Chups • 
A unique and sweet collaboration
between the leader in FMCG
confectionary and the #1 tween
cosmetic brand
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Global brands with focus on being
colorful and flavorful, encourage to
have fun, explore and to collect
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Loved leaders, parent approved and
trusted
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A sweet treat to the lips creates smiles!
Lip Smacker ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Brand personality
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COLOURFUL CHEEKY SURPRISING EYE CATCHING FUN GENUINE FEMININE URBAN FLAVOURFUL DIVERSE COSMOPOLITAN ENJOYMENT ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Target Consumer
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Female
Age 8-18 (Kids 6-12 / teens 13-20)
Lives at home
Works part time / pocket money
Has little / no expenses therefore has a high disposable
income
Quirky/cheeky, fashion forward, fun loving, individual
sense of style
Is confident and socialite
Price is important
Looks to Chupa Chups and Lip Smacker for Flavour
©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE PRODUCT OVERVIEW Launch September 2014 Chupa Chups Singel Lip Balm Blst
Chupa Chups Lip Smacker Lip Balm (4g), with diecut blistercards. Delicious flavours, just like the real lollipop! Flavours (TBC): •  Chupa Chups Apple •  Chupa Chups Orange •  Chupa Chups Strawberry •  Chupa Chups Raspberry •  Chupa Chups Watermelon •  Chupa Chups Vanilla •  Chupa Chups Strawberry Crème ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Chupa Chups Partypack Blst, 8 pcs
Chupa Chups Lip Smacker Lip Balm (8x4g), with diecut blistercards. Delicious flavours, just like the real lollipop! Flavours (TBC): •  Chupa Chups Watermelon •  Chupa Chups Strawberry Crème •  Chupa Chups Raspberry •  Chupa Chups Cocoa Vanilla •  Chupa Chups Orange •  Chupa Chups Apple •  Chupa Chups Vanilla •  Chupa Chups Strawberry ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Chupa Chups Ornament Bubble Blst, 4 pcs A color-­‐sparkling and fun ornament-­‐shaped blistercard containing four delicious Chupa Chups flavoured lip balms (4 x 4g) FesKve design/Holiday offer only Product Offer: •  Chupa Chups Apple •  Chupa Chups Raspberry •  Chupa Chups Vanilla •  Chupa Chups Strawberry Crème Design approved. Load on the sellimage to be updatd to the text above. ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Chupa Chups Round Tinbox, 6 pcs INTERIOR OF TIN BASE
EXTERIOR OF TIN LID
SIDE VIEW OF LID ON BASE OF TIN
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F L AV O U R
FOREV ER
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BES T
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A fun and colorful Knbox containing six delicious Chupa Chups flavoured lip balms (6 x 4g) A reusable Knbox to store the collecKon of Lip Smackers and other cool secrets Can be sold all-­‐year Product Offer: •  Chupa Chups Apple •  Chupa Chups Orange •  Chupa Chups Strawberry •  Chupa Chups Raspberry •  Chupa Chups Watermelon •  Chupa Chups Cocoa Vanilla F O REVER
Design approved. Load on the sellimage to be updated to the text above. ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE Chupa Chups Bag, 5 pcs A colourful and branded bag containing five delicious Chupa Chups flavoured lip balms (5 x 4g) A reusable ‘go-­‐anywhere’ bag Can be sold all-­‐year Product Offer: •  Chupa Chups Apple •  Chupa Chups Orange •  Chupa Chups Strawberry •  Chupa Chups Vanilla •  Chupa Chups Strawberry Crème FRONT VIEW OF BAG
SIDE VIEW OF BAG
BACK VIEW OF BAG
Design approved. The bag will have belly-­‐sleeve with visuals of the load. ©ASPIRE BRANDS/BONNE BELL® ©2014 CHUPA CHUPS / PERFETTI VAN MELLE