XP 2012 - Pacific Dental Services
Transcription
XP 2012 - Pacific Dental Services
the PDSlife XP 2012 INSPIRED OCTOBER 2012 Read Online at: Also in this issue: President's Club SG Sponsorships CEREC ® Connect Update The "S" Word PacDen.com/PDSLife Message From the President BE Inspired Dear PDS® Teammates, At XP 2012, I was truly inspired. For 18 years, we have worked tirelessly for this moment in time. It is our time to create our future. We have the best in the business. We have people with heart and people who care. We have people who strive to be the best and who want to be the greatest. We have the best clinicians in dentistry focused on clinical excellence. We have the best business model in the industry, centered on Private Practice+ and the Perfect Patient Experience, two core foundations that differentiate us and inspire us. lot about the future of PDS. What do we want it to be? I mean, what are we really doing at PDS that is remarkable? Why do we exist? Why would someone from outside of PDS be interested in what we are doing? Where are we going? How are we going to get there? What path are we going to take? I alluded to this at XP 2011 when I told the story of the dash: the dash that will be on all of our tombstones, It is our time to create our future. I am inspired when I think about the organization we have built and the impact we are now having on millions of lives. the dash that represents the time we were here on earth, and the dash that is in between the date we were born and the date we pass from this earth. Essentially, the dash is our legacy. What is going to be the legacy of PDS? The numbers of our business are one thing, but the numbers in and of themselves don't really excite me if the organization and individuals behind the numbers aren't something we can be proud of. If we can’t create something that is truly great, why do it? As I have gotten older, I have become much more reflective about what I am doing and why I am doing it. I have been thinking a We have the opportunity and it is up to us to go after it. Our vision is to be The Greatest Dental Company in America. We will have our ups We have proven technologies and we are financially strong. The future is so bright! We are leaders in our industry and, more and more, we are leaders in our communities. We are leaders who are hungry and humble – true servant leaders, not driven by ego, but leaders filled with character and integrity. and downs, but the end result will be something really special, something we will all be proud of; a place where millions of patients get exceptional care from inspired professionals serving together; and a fully integrated oral health system where a patient can get the same high level of care in any major metropolitan area in the United States. I have a quote on my wall that says, "Until you really think you are capable of doing something, it won't work!" I know we are capable, I know it will work, and I know we will be the Greatest Dental Company in America! Sincerely, Stephen Thorne IV, President What’s Inside... 2 14 XP 2012 Inspired We certainly were inspired! Read about the amazing speakers and the events that made XP 2012 the best yet! Smile Gen Sponsorship Learn how The Smile Generation is spreading smiles throughout ballparks and ice rinks. 6 16 October 2012 President's Club This year's President's Club took an incredible trip to the One and Only Palmilla Resort in Los Cabos, Mexico. Read what the doctors had to say about the trip. Clinical Corner Dr. Charles Rodgers gives us a CEREC® Connect Update. 1 Cover Story XP 2012 INSPIRED Inspiration comes in the form of a perfect sunset, a glimpse of a shooting star, or a group of 1,400 dental professionals coming together in the City of Angels to revolutionize the dental industry. XP 2012 - Inspired was an XP unlike any other. Former Def Poetry Jam poet Gina Loring started the show in dramatic fashion with a custom poem that ended with the message that “the time to leap is now,” words that set the tone for the inspirational presenters to come. 2 by Kyle Guerin "We Serve" Manager President Steve Thorne followed, but instead of his normal 45-minute state of the union, he broke up his presentation into five shorter dramatic monologues interspersed throughout the day. He shared such inspirational messages as how our revolutionary business model made our future bright and how we need to seek wisdom in our relationships because when our relationships are strong, life is good. He also challenged us to find “LOVE”—love for greatness, love for our patients, and love for creating something special. Steve also provided his vision for building an enduring institution. Companies that perform best over time build a social purpose into their operations and as such, PDS® will continue to serve our communities. Also, as Gina said before, the time to leap is now, and Steve shared with us one more big leap he had in mind for the company: to add 700 offices to our ranks over the next eight years, bringing our total number of offices to around 1,000. Now that’s inspiring. This year’s speakers have been classified as the best yet. Although each speaker addressed a different subject, each one of them left individuals inspired. The speakers included the founder of the non-profit charity: water, Scott Harrison; author of the New York Times bestselling “The Traveler’s Gift,” Andy Andrews; relationship expert and author Tim Downs, and last but certainly not least, the conductor of the Boston Philharmonic Orchestra, Benjamin Zander. Scott Harrison showed us how water changes everything. He talked about how he turned his life around from a seedy nightclub promoter to revolutionizing how we look at charity. He also challenged us to take a leap and give up our birthdays at www.mycharitywater.org/smilebirthdays. Andy Andrews shared with us the Seven Decisions that Determine Personal Success. He also illustrated the impact that one person can have through the Butterfly Effect and encouraged us to step out because we never know just how many people might be impacted by a small flapping of our wings. Relationship expert Tim Downs shared with us tips for bettering our relationships. He explained how men and women’s brains function differently; women tend to use their whole brain, which allows them to bring emotion into all aspects, while men use one section of their brain at a time so they tend to be more task-oriented. He also encouraged us to approach these differences with humility, as the only one we can truly change is ourselves. Finally, Benjamin Zander closed the day with the “Art of Possibility.” He led the group with a child-like exuberance and left us all with a new way to react when we make a mistake: throw your hands in the air and yell, “How fascinating!” The fun didn’t stop after Mr. Zander. It was time to celebrate our brightest and best with the 2012 XP Awards. This year the awards had a little different flavor to them. It was hosted by Jay Leno. Or was it Austin Powers? Ok, maybe it was Donald Trump. In reality, it was none of them; it was Vegas impersonator John Di Domenico. John wasn’t the only impersonator in the house, and between awards, we had performances by Tina Turner and Michael Jackson, both of which were real Thrillers. Those performances weren’t nearly as exciting as the awards. This year we gave nearly 150 awards, including the first ever We Serve Awards given to Owner Doctor Tanisha Jackson and Operations Manager Barb Vartanian. The evening came to a dramatic close with the presentation of the Award of Distinction to Operations Manager Venissa Fowler from Hemet. It was a weekend unlike any other, filled with Inspiration all around. If you missed it, we have videos of all these incredible speakers and of the awards ceremony on the PDS Connect XP page. Next year we will close up our three-year run at L.A. Live. Who knows what we’ll think up next! 3 4 XP Award Winners Award of Distinction: Venissa Fowler Diamond Award: Sherrie Seward Cynthia Arce Dr. John Nosti (with Koert Takkunen) (with Joanna Rodgers) (with Dr. Charles Rodgers) Blair Hanosh Alissa Pope Laura Rod (with Joe Saporito) (with Kevin Lawton) (with Dan Burke) PLATINUM Award: Rebecca Battistoni Severino Catipon Lisa Chatwood Todd Cockrell Angela Davis Eiman Dawud Terry Fausto-Flores Matt Feeney Demi Fryer Dr. Paul Gebhart Dr. Amardeep Gill Diego Gonzalez Blair Hanosh Jennifer Hatfield Resha Hirmiz Dr. Walter Jefferson Dr. Frederick Lee Jeff Longfield Tabitha Marquez Camie Martin Dr. Katie McCann Jose Mendoza Paula Morel Brandi Mortensen Minerva Ortiz Michael Pace Cindy Parsick Leticia Perez Dr. Minh Pham Dr. Noor Rahimi Joy Rathnam Valerie Robledo Liz Scota Sylvia Smith Amy Spaulding Gilberto Sumaya Alejandro Tena Leia VanHoozer Tammy Woods 5 President’ s Club This year's President's Club was once again held at the beautiful Palmilla Resort in Los Cabos, Mexico. Read all about the trip from the doctors themselves, and check out the photos from their amazing trip! 6 | “Our experience in Cabo was priceless! We sat in the lap of luxury and enjoyed every precious moment. We now know why it is called the One and only Palmilla. It is a truly one of a kind experience. Thank you!” “It truly was one of the best experiences of my life." – Dr. Ashleigh Harrison Dr. Arash Elie “This was probably one of the best getaways we have ever been on! Perfect couple of days off from work and home! Hope to do it next year!” Dr. Sonal Singh “The president's club trip was incredible! My wife Fran and I enjoyed the One and Only Palmilla resort so much. It was great to unwind and decompress for a few days, catching up with our friends, and making new ones from other regions. Now, I'll go back to work and work even harder to make sure I can be on the president's club next year!” Dr. Fred Lee “The Palmilla Resort was gorgeous, the service was out of this world, it is truly a "One and Only". The dinners on the beach, the Lunch at the Guacamaya, the fabulous weather in Cabo, everything was FLAWLESS. We had an amazing time there, myself and my wife. It was a great opportunity for us to get to know and enjoy the company of more of our fellow PDSians. Already working hard to be able to be on next year's President's Club trip.” Dr. Rami Dimitri “The Palmilla Resort was a dream experience! The combination of the amazing weather, lush resort property, scenic beach and company of the fellow President's Club members made it a trip we will never forget. Thanks PDS! Cheers to a productive 2012 so we can join the President's Club trip again!” Dr. Diana Do “The resort was beautiful. The service was amazing. And the company was fantastic. It was one of the most relaxing, and fun trips I have ever taken.” Dr. Carl Collin Fairchild “In a few words all I can say is that it was one of the most memorable, relaxing fun trip .The resort and the hospitality of PDS was truly one and only.” Dr. Deepika Dhama “An extraordinary experience at a luxurious resort that was very memorable with a special birthday treat waiting for my wife Maria upon our arrival. Pam and Steve went the extra mile to make a wonderful weekend even better. Thanks a lot!!!” “Me and my family had the most amazing time! The resort was out-ofthis-world beautiful, with the most breathtaking ocean views! We had an amazing snorkeling adventure in the pristine waters of Cabo. We also hiked & had a great zip-line trip. The dinners with our PDS group were awesomeright on the sand with romantic live music, bon fires & drinks galore! It felt like "complete blissfull paradise"- one of our best holidays ever!” Dr. Meenakshi Salwan “I was gratified to consider the amount of money we spent in a poor country that can really use our help. I loved the people down there. They were intelligent, courteous, and very accommodating.” Dr. Foulk “I did a bungee jump over El Tule Canyon, from a suspended glass bottom gondola, 300 feet above the canyon! It was my first bungee jump, and I would do it again in a heartbeat.” Dr. David Pham Dr. Michael Domingo continued on next page... 7 “Jordan and I took a sailboat to snorkel and to see the sea arch El Arco de Cabo San Lucas. It was the best trip ever. Our suite butler set us up on our private sailboat for $130. Unreal!! We saw tons of marine life and enjoyed sailing both the Sea of Cortez and the Pacific Ocean. Special thanks to Steve for the best trip ever! The hotel was magnificent! The hotel service, spa, infinity pool and ocean front view of the room were unforgettable. I loved the party on the beach with fire pits and live music. It was wonderful having a chance to celebrate with everyone in another country. It truly was one of the best experiences of my life.” Dr. Ashleigh Harrison “This was one of the best vacations ever! My wife and I really enjoyed every minute of it. Thanks for everything!” Dr. Larry McIver 8 “Thanks to Steve and Pam Hosier. The Cabo trip was amazing! From the beach party to the taco stand with multiple margaritas, we ended the day with a nice dinner by the pool. Just relaxing and walking along the beach was the BEST! Definitely a wonderful trip! Gracias!!” Dr. Lynda Watanabe Lynda & "Woody" “The Cabo trip was amazing. I feel so lucky to be part of an organization that recognizes and celebrates its employees. The trip was very motivating to continue to improve my practice so that I can return again next year!” Dr. Katie McCann Criteria ASSOCIATE DENTISTS: The top 10 total ADP; minimum 210 days worked; minimum $1.25M total ADP; QFEs in the top 75% OWNER DENTISTS: Must hit 3% top-line and 5% bottom-line growth (multiple practice owners must have both their main 2 practices). Then the top NOI% offices by category: top 18 in category 4+ years, top 12 in category 2-4 years, top 5 in category 0-2 years. Minimum 200 days worked (includes training days). TOP-PRODUCING SPECIALIST FOR EACH CATEGORY: Top-producing specialist in: pediatrics, periodontics, oral surgery, endodontics, and orthodontics. Minimum 168 days worked. 9 Featured Article Field Notes: Ethiopia with charity: water & Jada and Will Smith by Matt Hall Director of Marketing 10 Featured Article Top Five Reasons to be Proud of How We Support charity: water 1. The Smile Generation is bringing smiles to the faces of 1000s in more ways than one. 2. We serve, and through our partnership with charity: water, we are able to touch other lives while doing what we already do best... dentistry. 3. The people of charity: water are pushing a great cause and serving a great mission, and they are doing it with style. 4. We are working for a noble cause...clean drinking water in all communities served. 5. "Clean, safe water changes everything." Intro The flight to Ethiopia is long… really long. There’s just no easy way to get there. We set out from L.A. and flew straight over the North Pole. We then went through Iran, stopped in Dubai, and jumped over to Addis Ababa, the capital of Ethiopia. About 16 hours of air time and a date change later, we’re in Africa. I hope my little insight into each day in Ethiopia can help you feel like you were right there with me and Dr. John Nosti (Multi-Office Owner Doctor in CA and 2012 XP Diamond Award Winner). Even if you can’t get a feel for it through the field notes and the photos, my hope is that you’ll at least increase the awareness and pride you have in the PDS® and Smile Generation family for how we are changing the lives for Ethiopians in the region of Tigray. Day 1 Our first day is in Addis Ababa, where we meet up with Lindsay Ratowsky and Lauren Miller from charity: water. And no exaggeration, they are two of the coolest people you’ll ever meet. Those who read last year’s Haiti “Field Notes” know how highly I think of the people at charity: water, and that respect was completely reaffirmed by Lindsay and Lauren. They truly did justice to the ideals of Scott Harrison, founder of charity: water. It’s reassuring to know that we’ve partnered with a non-profit organization that we can trust and feel confident with. Moreover, charity: water partners with two amazing organizations, A Glimmer of Hope (Glimmer) in Ethiopia and Relief Society of Tigray (REST). These essential partnerships make implementation within the country possible while also utilizing a local work force. Gebre Hewat and Gebre Silasi from Glimmer meet us in Addis, take us through the town, and educate us on the work they are doing in Ethiopia. Addis is growing, and growing quickly. Buildings are being erected with scaffolding made of tree branches. It’s dirty. People are urinating in the streets. It’s a city in need of help. Day 2 We leave Addis Ababa on a little turbo-prop and head north to Mekelle, the capital of the region of Tigray, after a brief delay as we wait for someone famous to board the plane in the front row (more on that later). Scott Harrison continued on next page.. 11 has joined us now, and he’s as cool as a cucumber on this little plane. For me, it’s nothing my iPod can’t cure. I listen to “Mercy Me” and gaze out the window, in awe of a land I’d never imagined I’d see. It’s absolutely beautiful. We land in Mekelle on the little single strip runway, walk to the terminal, and the greeting begins. The famous guy that the plane waited for is met by a group of his friends, and all of us embrace as if we were long-lost family. The “famous guy” is Tekloine, a hero in this part of world for his work during the famine in the 80’s, when he helped march 160,000 Tigrayan people to Sudan to feed. After the communist regime was overthrown, he helped turn “swords into plowshares” and bring them out of extreme poverty. This humble and passionate man also founded REST, and he and his team are committed to building a better Tigray. So, delaying a flight for this celebrity is absolutely no problem. They take us to their headquarters to teach us all about their operations for rebuilding Tigray, and we got to visit the drilling rig we helped fund! Dr. Nosti and I placed an awesome Smile Generation sticker on the rig, and it was all set for action. The rig will drill 80 wells each year and run for about 20 years, bringing clean, safe drinking water to 400,000-500,000 people! The remainder of our day is mostly in transport by Landcruiser to the Gheralta Mountains near Hawzen, a place in which the Communist regime bombed its own people. The vast topography revealed during this drive and the education we receive about the region make for quite an experience. We finally get to our first well… and the skies open up in a downpour. But that doesn’t stop an entire village from dancing in jubilee as we arrive. We’re welcomed into the chief’s home, where we are educated about how the water they used to drink had leeches. Yes, leeches! “When you’re drinking water at night, you don’t see the leeches,” a man explains. The effects are obviously horrible. Clean, safe water changes everything! After our visit, we head to the Gheralta Lodge where we set up camp for the next few days. Day 3 Waking up at Gheralta Lodge is like something straight out of the Discovery Channel. At 5:00 a.m. Dr. Nosti and I went out for a morning sunrise hike into the middle of the countryside. Slowly but surely the region came to life. People began their morning treks to the nearest water source, began tending to their fields and livestock, picking fruit, and even coming out to the trail to wave to a couple of Americans hiking through their land. Everyone is working hard and smiling. Dr. Nosti and I are exchanging smiles, waves, and broken Tigrayan salutations. The people seem to have an inner joy we can’t possibly understand. After this amazing immersion into Ethiopian culture, the group, including Jada and Will Smith, heads to Digum to meet a village of people who were recently told that they’d be receiving a well soon! We all walk into the village like heroes. The funny thing is that they consider all of us just as famous as Jada and Will. I’m pretty sure that’d never happen in the States. The people are dancing, singing, and celebrating; a guy hands me a drum and I join right in. They’re excited to see our whole group. Why? Because they are currently drinking from the same water source as their livestock, and their livestock also defecate in that very source. Clean, safe water changes everything. After an inspiring speech from Will, we were off to a historic hike to the Rock Churches of Korkor. 12 Day 4 We get off to an early start and head to Negash to see the drilling rig in action. As we approach the village, once again a celebration erupts. We dance our way up to the drilling site and there it is: Yellow Thunder, a drilling rig that means hope, health, and so much more to this village. The deeper it goes, the louder the cheers. It’s simply awesome. In about a month, the people of Negash will have new life because of clean, safe water. After a moving speech by Dr. Nosti, we’re off to the next village. Gemad is a unique site. It’s seemingly in the middle of nowhere. Traveling through a region full of huge boulders, lush trees, and monkeys following our vehicles, we finally come to our first hand-dug well. A small crowd is there to greet us, along with drills, generators, dynamite, and some of the hardest-working people you’ve ever met. Will throws on my sunglasses and takes a turn at the drill, confirming that this hard work is no joke. But these people are committed to building a better future, and clean, safe drinking water will be the foundation. Next up is Guimis and another huge, celebratory crowd that has been awaiting our arrival so we can partake in the inauguration of their new well. People waving flags, palm tree branches, singing, dancing, and even a guy riding the only bike I saw in Ethiopia. Will, Dr. Nosti, and I give the well its first pump. (Yes, this is for celebratory reasons; it only takes one person to operate a hand pump well. In fact, an elderly woman jumped in right after us and managed to collect a couple jerry cans full of water in just a couple minutes). We enjoy a feast with them, I give a speech, and then it’s off to the next village as we’re escorted out with more singing and dancing. Water is changing everything. Our last stop of the day is Nekual. It’s a neat little spot where funding has helped build latrines, a school, and wells. With wells, kids can actually attend school because they don’t have to walk three hours a day for water. This village is thriving. They’re healthy. They can tend to their fields. They can learn in schools. They can develop a self-sustaining community that continues to grow. Water changes everything. Day 5 This is a big day. Not only do we get to visit a village with solar power, but we have a big soccer match in Abenea. The drive to Abenea is remarkable. After scaling mountains, you descend into a valley with peaks all around. It’s one of the most beautiful places I’ve ever seen. For miles people run out to welcome our convoy. They all yell, “Scout! Scout! Scout!!!” They all know and love Scott. Again, a village with water systems is full of life and everything is changing. Oh, and that soccer match… after a stellar performance from our very own Dr. John Nosti, team charity: water took down team REST by a score of 5 to 3! Day 6 The last day had us departing Ethiopia for the long flight home. What an amazing trip. The work that charity: water, Glimmer, and REST are all doing in Ethiopia is truly changing lives. It’s changing a region. It’s changing a country. Most of all, it makes you so proud of the entire PDS/SmileGen family for the enormous contribution we’ve all made over the years. Water is changing everything. So, from everyone in Ethiopia, they send one of the only English phrases they know: “Thank You.” 13 Featured Article Batter Up! This season marks the second time The Smile Generation is sponsoring Major League and Minor League baseball teams, in an effort to generate brand awareness and connect with our target patients. The Smile Generation is a proud sponsor of the Texas Rangers, Los Angeles Angels of Anaheim, Arizona Diamondbacks, Sacramento Rivercats, Rancho Cucamonga Quakes, Sugar Land Skeeters, and Lake Elsinore Storm. From Smile Cams to Strike Meters, the cheerful yellow smile logo is ubiquitous. The Smile Generation is sponsoring the Smile Cam on weekends at the Rangers Ballpark in Arlington, Texas and at Angels Stadium in Anaheim, CA. In addition, The Smile Generation makes a donation to the Rangers Foundation for every strikeout at home. Similarly, The Smile Generation makes a donation to the Angels Baseball Foundation or CJ Wilson’s Children’s Charity (when he is pitching) for every strikeout at home. Over at Chase Field in Phoenix, Arizona, The Smile Generation donates to the Arizona Diamondbacks Foundation, for every double scored by the Diamondbacks at home. The Smile Generation is also making its presence felt at minor league games. At Raley Field in Sacramento, the Smile Generation donates to charity for each double-play and at the Rancho Cucamonga Epicenter, the Smile Generation is the official sponsor of the 7th Inning Stretch. Regional Partner Michael Hurley threw out the first pitch at the Sugar Land Skeeters game in Texas, during opening weekend. During this 2012 Season, expect to see the Smile Generation at your favorite ball parks not just on stadium signage but at actual tabling events too, during which time the Smile Generation gives out t-shirts, toothbrushes, fans and other promotional materials. Baseball fans get a chance to win a family four pack of tickets to one of our sponsored games by entering the Smile Generation Baseball Sweepstakes on facebook.com/smilegen. 14 by Marcie Taylor Social Media Strategist Smile Generation Hits the Ice The 2011- 2012 Hockey Season was certainly memorable for The Smile Generation, which sponsored both the Anaheim Ducks and the Colorado Avalanche teams. The Smile Generation made a donation to the team’s charitable foundation based on goals and wins. So that for every Ducks’ goal scored at their home stadium at the Honda Center, Smile Generation made a donation to the Ducks Foundation. In Colorado, whenever the Avalanche won a home game, Smile Generation made a donation to the KSE Charities. While both the Avalanche and the Ducks missed the playoffs, the charities hit the mark by receiving the following donations: – $5,025 to the Anaheim Ducks Foundation (Home Goal count this year was 201 - $25 for each) and $2,200 to the KSE Charities of the Colorado Avalanche. by Marcie Taylor Social Media Strategist 15 CLINICAL Corner CEREC Connect Update ® by Dr. Charles Rodgers VP of Clinicians CEREC Connect "Impression-less" Office Candidates Pacific Dental Services is now the largest single provider of CEREC restorations in the world. ® Office Owner Doctor Manager Crown Made In-House 34 Dimitri Nancy H. 24 63 85 Iskaq Lisa Ali 34 20 118 Gebhardt Regina Gomez 36 23 It is still our intention to mill the restorations in-house whenever possible, but as our CAD/CAM use evolved, it was clear early on that we needed an alternative route for some patient cases. We still wanted to utilize technologies and have minimum costs. This is how CEREC Connect fits in. Figure 1 - CEREC Connect Office Candidates for beta test 2009 CEREC Connect Units Glidewell The name "CEREC Connect" has always been misleading. It is more accurately "Lab Connect," as it is just a digital pipeline to an approved lab that could make any type of crown, not just CEREC. With this process, we can image the patient directly and send this image straight to a lab. We choose to mark the margins before submitting the image. The image is then uploaded to the CEREC Connect website with a digital lab slip attached. A CEREC Connect-approved lab downloads the image and lab slip. If we choose a millable-type crown, no lab-based model will be required to finish the processing of our requested crown. If we choose any type of traditional crown, the lab will typically need a model milled as well to make the crown using traditional methods. Glidewell Lab was the only lab we identified that was ready to pursue CEREC Connect in 2009. Since then, we have added a few more labs to the menu drop-down. Currently there are three labs that do not charge for the model fee; they are: Glidewell, A&A, and IDOC. Some may recall we identified three offices in 2009 for the initial beta test. All were in Southern California – to keep the logistics of any travel at a minimum. These offices had to already be using CEREC a great deal, as well as sending a large number of cases to the labs with traditional impressions. The pre-existing data related to the three offices that best fit our monthly utilization criteria in mid-2009 is shown in Figure 1. 2010 2011 2012 YTD 2012 Projected 3122 4360 1657 6628 IDOC 519 478 348 1392 Polaris 437 786 567 2268 Neo 331 362 548 2192 PDC 66 67 7 28 Sundance 85 150 26 104 A&A 145 1777 894 3578 Iverson 0 63 73 292 Van Hook 0 37 11 44 4705 8080 24 16524 Total Figure 2 - CEREC Connect units per year Office Internal Name RM RP/RVP Jan Feb Mar Apr May Jun 28 Hemet Jack Knudsen Joanna Rodgers 0 13 12 6 59 58 Jul 53 Aug Sep Oct Nov Dec YTD Totals 51 61 68 58 46 485 Figure 3 - Hemet Office has stellar year with CEREC Connect 2011 We had imagined the main use for CEREC Connect would be for anterior cases and bridges. As we tracked early use, it was quickly apparent that offices were requesting more ceramic-based restorations and less traditional style restorations. After word about the beta test got out, many offices could not wait to try out the process. Weekly notifications and announcements were made. Job aids were made available for reference and training, as well as troubleshooting resources within our business support systems. Lab prices were posted on the intranet. Alternative regional labs were identified. Office # Internal Name Name RM RP/RVP CEREC In-house CEREC Connect Impr. Sent to Lab 34 Eastvale Gateway Dental Group of Eastvale Melanie Smith Joanna Rodgers 54 Crowns 34 Inlay/ Onlay 30 0 85 La Verne La Verne Dental Group Stephanie Lasher Paula Larson 25 Crowns 30 Inlay/ Onlay 35 0 The first CEREC Connect unit was sent with the beta test in mid 2009. We did not start solid use until December of that same year with 28 units total for 2009. In 2010, our total units with CEREC Connect were 4,705. In 2011, our total number of units through CEREC Connect was 8,080. Based on the first quarter of 2012, we are projecting over 16,000 units for the year 2012 (see Figure 2). 118 Peoria 1 Pavilion Dental Group Michael Roelandts Kevin Lawton 88 Crowns 13 Inlay/ Onlay 0 0 In early 2011, we noticed the process utilization was imbalanced. Many offices had reasonable utilization of the process, but there also existed offices with limited or nonexistent utilization. Further investigation showed that generally the higher use for CEREC® and CEREC Connect was at the newer facilities in the recently expanded regions. We were having difficulty getting the core base of our longstanding offices to high utilization with CEREC, and they also showed sporadic or nonuse 16 Impression Sent to Lab Figure 4 - Original three offices in Beta test as of February 2011 of CEREC Connect. We had to create a secondary push around the Connect process. This was with PowerPoint presentations and job aids, combined with a regional owner doctor focus. Hemet was our best example of increased CEREC Connect utilization in 2011 (see Figure 3). At the start of the year, they were still sending impressions to labs while sending zero units through CEREC Connect. With the help of Dr. John Nosti, Dr. Fred Lee, and Dr. David Lee (the Monthly Feature associate at the time), they were able to average over 60 units per month with CEREC Connect from May until year-end 2011, becoming our highest CEREC Connect utilization office for 2011. How did those original three offices do in February 2012 (see Figure 4)? For the Peoria, AZ, office, (#118), all cases are being done in-house, so there is no need to send to the lab through CEREC Connect. For some offices, there is still the occasional difficult anterior bridge or unique case requiring more careful esthetics that may be sent out via impression or image and may require a milled model. The prior shift was to in-house milled crowns as opposed to lab processed. The overall shift in permanent full and partial restorations was (and continues to be) from metal-based to metal-free. The current shift is to impression-free all imaged cases. Some will be milled inhouse, some will be milled by labs, and bridges will be included. We look forward to a monolithic block that can be milled in-house and is strong enough for long-span bridges, and has minimal sintering time. We had 5% CEREC Connect use in 2011. Currently we are using CEREC Connect for approximately 8% of our total cases. Ultimately, we expect approximately 20% of overall cases will be done through CEREC Connect. In 2009, we started an alternative way to capture traditional crown cases, but it has turned into a valuable alternative choice with increased ceramic use. The "S" Word Many have been discussing sensitivity lately; I thought that I would share a bit of a historical perspective. Sensitivity has been an issue for dentists since the dawn of dental treatment. Fortunately – with a bit of knowledge and care – it is absolutely preventable in healthy teeth. In the mid-1990s, we were finally able to achieve meaningful bond strengths to dentin. This meant well-sealed dentinal tubules with no hydraulic stimulation if proper technique was followed. Yet, sensitivity was still common! Why? Because the techniques and materials were difficult; yielding inconsistent results. Only four causes of sensitivity were repeatedly documented by researchers: 1. Material shrinkage or “C-factor” 2. Over etching 3. Over drying 4. Contaminated bond surfaces Material Shrinkage A non-issue with CAD/CAM dentistry as the blocks are dimensionally stable with, typically, 50-100um adaptations. One of the big CAD/CAM advantages is that resin is allowed to do what it does best, act as a thin film adhesive. Shrinkage is never a factor in CAD/CAM dentistry. In cases of bonded composite fillings, tedious and difficult incremental filling techniques have become easier with the new generation (low shrinkage) bulk fill materials. While incremental filling is always recommended, it is much less critical now than in the past. by Dr. Brian Buehler Owner Doctor Over Etching Issues are eliminated with self-etching materials. I do like to selectively etch the enamel to enhance enamel bond strength. The big caution here is to be judicious! If I get greedy and I errantly etch some dentin, I know that that dentinal area will have very low bond strength and may be sensitive; it has been over-etched. Another big CAD/CAM advantage is that we typically use self-etching systems, and there are many great systems available. Over Drying I confess to being a chronic over-dryer! Yet, I virtually never have sensitivity issues. Why? Because (in addition to #4) I always rub the primer for at least 30 seconds. Etched and dehydrated dentinal tubules look a bit like worn shag carpeting with all the fibers crushed down. Actively rubbing the primer works it into the tubules. It is good practice to rub for 10 to 15 seconds and then re-dip your micro-brush in adhesive, repeating this process three times. Contaminated Bond Surfaces This is our toughest issue. We deal with blood, saliva, crevicular fluid, and moving musculature. It’s tough, but we must achieve clean, dry, and maintainable isolation throughout the bonding process. This was the single big issue of concern from the “CEREC® community” when PDS® adopted CAD/CAM technology. So, break out your laser, Isolite™, chlorhexidine, or whatever it takes, but know that this is a must. I always use an Isolite in the posterior, I go to great lengths to ensure the tissue is not bleeding, and I am liberal with chlorhexidine for decontamination. Try keeping these concepts in mind, and free yourself from sensitivity issues. 17 Our Xtraordinary Vendor Partners I know we’re weeks away from Thanksgiving, but I just have to express my gratitude. I’m thankful I missed most of the traffic getting in and out of L.A. for XP. I’m thankful the crazy old conductor Benjamin Zander only kissed me on the cheek. And I’m most thankful for our Xtraordinary Vendor Partners who step up each year to help make XP such an amazing event. Captek by Argen and Henry Schein both raffled off Kindle Fires. Congrats to the winners! SOS (our new marketing products company) had a money booth. Next year, Steve has promised to go in, for which SOS will donate $1,000 towards a charity of our choice. Staples stepped up for the first time and showed up as a Gold sponsor, and this year for the first time ever we obtained a Marquee sponsor. Thanks, Sirona, for your amazing support! (Sirona Logo) If you attended XP this year, you know it was the best one yet. L.A. Live was buzzing with excitement. The Lakers, Clippers, and Kings were all playing in town on the same weekend. In addition to that, Sunday morning there was also a world class bike race, America’s Greatest Race. Of course, there was also a fair bit of excitement generated from all of the people walking around wearing t-shirts with a giant smiley face. Because we want to encourage relationships between you and our Vendor Partners and their representatives, we’ll be giving a $15 iTunes gift card, courtesy of Staples, to the first person to accurately match the representative who attended XP with their respective Vendor Partner and e-mail it to Heather Shulga – ShulgaH@pacden.com. Maybe it’ll inspire you to read all of the communications put out there! If you weren’t able to attend our annual Xtravaganza, I’m sure you heard about it. Attendees came back inspired, with a renewed sense of possibility and appreciation for this great company that continues to grow and provide each of us with such tremendous opportunities. Match the Rep to the Vendor Partner to win a $15 iTunes Gift Card! As you know, we work very hard to ensure we work with only the best vendors, suppliers, and providers of services. We negotiate the best fees and develop special arrangements that make our competitors jealous. And for that, our Vendor Partners potentially have a steady stream of growth as we continue to grow. Our loyalty to them has caused them to be equally loyal and supportive of us. Because our company’s success is shared with so many, including our Vendor Partners, I’d like to recognize a couple here. If you visited the vendor tables early, you probably walked away with a few nice freebies, if not bags of them. And if you waited, you either got a more than your fair share from companies wanting to avoid hauling it back, or you wished you would have visited earlier because they ran out. And no, the Louis Vuitton briefcase was not raffled off. Some may have spoken with Greg Townsend of Crest Oral B who owned said luxury item. This year, they contributed at the Gold level, and next year they’ve already committed to the Platinum level. They gave out over 200 packets containing a toothbrush, floss, paste, and mouthwash. We’re working closely with them to improve our partnership. They’re providing us with $1.00 off coupons to include in our patient hand-outs. No one else is getting that. Their parent company, Procter & Gamble, was a major sponsor for the 2012 Summer Olympics. You’ve probably already seen the tear-inducing commercials from them promoting the best in competition and the human spirit. Coastal, the administrators for our in-house discount plan, My Smile Dental Plan (MSDP), were once again there to answer questions. They have continued to improve the application process, and this year they added a website component. You or 18 your patient can go to the website and sign up to pay. You will never need to mail an application or check again. 1 2 3 5 4 Ivoclar Vivadent, Staples, Henry Schein, QSI or Crest? Marquee: Sirona Platinum: 3M ESPE/Unitek, Coastal Dental, Danaher, Henry Schein, Ivoclar Vivadent , Nobel Biocare, Patterson Dental, Posca Brothers, QSI Dental, Schick Technologies, Sirona Gold: Alliance Data, Alliant Insurance Services, American Orthodontics, Captek by Argen, Dentsply Tulsa/Int’l, GC America, Glidewell Laboratories, Medusind, Crest/Oral B, Sageview Advisory, Specialized Office Systems (SOS), Staples, Strauss Diamonds, Ultradent, LED Dental (Velscope), Vident, Zila Hygiene Hoopla Connecting I have spent the last 32 years of my career in dentistry (28 years as a dental hygienist). Like most hygienists, I am very comfortable with educating patients about their oral health and its relationship to overall health; but is this what makes a hygienist successful? Recently, I asked a group of hygienists what they felt their primary role is in the dental office. Eight out of 10 hygienists answered, “To educate the patient in the care and maintenance of their teeth and gums.” This is often the answer I hear in hygiene orientation. While I agree that education is important and remains an essential responsibility of the dental hygienists, I would argue that education is not the primary goal of the dental hygienist. Instead, I would argue that creating a connection with our patients is the most important role we have as dental hygienists. When we effectively connect with our patients through empathetic listening skills, explaining why we are asking questions, double-clicking on key points, and finally confirming understanding, we build a connection and over time a relationship based in mutual trust. It is often said that “people don’t care how much you know until they know how much you care.” I recently had a discussion with a non-dental friend of mine, Jeff, regarding his recent visit to his family dentist. Although Jeff has been a long-time patient of the dentist, he was seeing this particular hygienist for the first time. The hygienist was pleasant, but because she was behind schedule, she was all business. Upon completion of his cleaning, the hygienist recommended fluoride varnish “due to the recession in his mouth.” This was the by Jan LeBeau Director of Hygiene first time fluoride had ever been mentioned to him, which made him a bit puzzled as it was his understanding that fluoride was recommended for children whose teeth were still developing. He did not fully understand why the fluoride varnish had been recommended based on the term “recession.” He was familiar with the term recession as he is a banker by profession, but to him, recession is all about money. Maybe these two concepts are not far apart from each other; the hygienist wants him to spend more money to prevent the effect of recession, and he wants to save his money in case there is a recession! My point here is that words generate concepts based on an individual’s past experience. My friend did not understand how fluoride could help with his recession, and he was not comfortable asking for an explanation as he did not feel a connection with this particular dental hygienist. As such, he simply smiled and said, “No, thank you.” Had this hygienist taken just a few extra minutes to connect or engage Jeff on a personal level rather than rushing through a clinical procedure, Jeff would have felt better cared for, more connected, and more comfortable asking questions. It is well known in the sales industry that people buy from people they like. Patients have an easier time accepting treatment from clinicians they connect with and like. Take the time to really connect with your patients by understanding who they are, their needs, and what motivates them before empowering them with the information they need to make good healthcare decisions. Patients will often say “no, thank you” when they really want to simply ask “why.” 19 Monthly Feature NEW 14 2 O ffice O penings 4 15 1 11 9 5 3 12 6 8 Opened in April 7 13 10 1. Castle Rock CO | 4/3/12 2. Wilsonville 1 OR | 4/10/12 3. Albuquerque 4 NM | 4/24/12 Opened in May 4. Midvale 1 UT | 5/1/12 5. Redondo Beach 1 CA | 5/11/12 Opened in June 6. DFW Regional Support TX | 6/12/12 7. Humble 1 TX | 6/18/12 8. San Antonio 3 TX | 6/18/12 9. Henderson 3 NV | 6/25/12 10. Pearland 1 TX | 6/26/12 11. Brentwood 1 CA | 6/27/12 20 Opened in July 12. Queen Creek 3 AZ | 7/5/12 13. Katy 1 TX | 7/10/12 14. Oregon City OR | 7/17/12 15. American Fork 1 UT | 7/26/12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 21 Monthly Feature Around the PDS Family ® 22 | Dr. Gorman from Folsom networking at Connection 2012 Business Expo Annette, Brandon and Suzanne at Dublin Down Las Vegas Cindy, Heather, Anna and Ana celebrate at the Las Vegas 1 Easter Celebration Cindy, Melissa, Nicole, Dr. Freeman (with Declan), Letty,Heather and Isabel at the 2012 Easter BBQ Team Citrus Heights and the 100.5 Mascot Fontana 2 has some fun on St. Patrick's Day Mesa 2 Grand Opening Heather Felkins and Tracy Turner at Hop N Shop in Las Vegas Sara, Brian, Ronald McDonald and Luisa at Hop N Shop Las Vegas Region Laveen Relay For Life The Smile Generation Team at the LA Race for the Cure Simi Valley 2 had a great time at the LA Race for the Cure on March 24th Monthly Feature All three Simi Valley offices had a blast at the Gator Run on April 14 Oxnard 2 at a local Business Expo Happy Easter from Wilsonville, Oregon Steve Thorne visits with Ft Worth 2 staff Serenity and Riley at Pet-a-palooza Las Vegas Isabel, Claudia, Kristen and Cynthia at Pet-a-palooza in Las Vegas AZ SmileGen Team at the Corey Lawaton Memorial Tournament raising $17,000 for a family with a loved one struggling with cancer in need of medical funding Simi Valley 1, 2 and 3 at a local Expo NV Region Picnic Water Balloon Toss at the NV Region Picnic Winners of the NV Tugof-War Competition Rainbow and Mountain's Edge Dr. Pham and Sherrie Seward on Western theme day at Perris Michael Hurley throws out first pitch at Skeeters baseball game Renee Takkunen and her Duathalon Partner take 1st place in the Granite Bay Duathalon Smile Gen PNW at the Haggin Oaks Golf Expo Roseville 1 engaging potential patients at Downtown Tuesday Nights | 23 Monthly Feature Christy Cooper and Rachael Parker at Race for the Cure Las Vegas NV Team at Race for the Cure Peoria 2 supports a local PTO at their annual carnival Fair Oaks Team at Fiesta Days Mesa 2 Chamber Ribbon Cutting Meet the team at Redondo Beach 1 Potato Sack winners Dr. Mugleston and Leah from Henderson 1 My Kid's Dentist in Sacramento having fun with Dinger at Mommy and Me San Clemente goes French for Dr. Reagan's birthday Redondo Beach 1 Ribbon Cutting Dr. To and Dr. Pennington having some fun at the Redondo Beach 1 ribbon cutting All smiles with the staff at Redondo Beach 1 after their Grand Opening Community Appreciation Event Tatum SMHS Football Mouth guard Event 24 Palm Desert 2 celebrates Christmas in July 2012 La Quinta Christmas in July 2012 Beth Mollendor and Kellie Odenthal hanging out with CJ Wilson at his Throw a Strike charity event proudly sponsored by Smile Gen Second Harvest Food Drive Success During the month of February, all 11 offices in Jack Knudsen’s region partnered with Second Harvest Food Bank (SHFB) and hosted a food drive. SHFB began in 1980 in response to increasing concerns about the dual problems of hunger and food waste in Riverside and San Bernardino Counties. Over 440 nonprofit charities currently receive food from SHFB, and each month over 1,900,000 pounds of food are distributed to agencies such as homeless shelters, community kitchens, day care centers, half-way houses, residential treatment centers, shelters for the abused, and group homes. Jack Knudsen’s region contributed to SHFB by collecting a total of 4,461 pounds of food. The offices motivated new and current patients to donate by offering those who by Eilyn Dawes Regional Marketing Assistant donated a 20% off coupon toward their dentistry. The outcome of the food drive was extremely positive due to ongoing team engagement. “The food drive went exceptionally well,” said Jack Knudsen, Regional Manager. “It was great to see the team so involved and working so hard to make this community food drive a success! I want to especially thank our regional marketing team for their support.” SHFB was extremely grateful to all the offices. “Thank you so much for all your efforts to make this a successful food drive,” said Catherine Ferguson, Director of Donor Relations. “Our agencies that picked up the food products were thrilled; your terrific ‘office’ staff members made such a huge difference in so many kitchens in the Inland Empire!” 25 Monthly Feature PDS Employee ® Anniversaries 15 10 years years Dolores Von Felden-cain Regional Manager Hired: 6.23.97 "Dolores has developed strong relationships over the years helping in the growth of the Inland Empire region. Congratulations and THANK YOU for 15 years!" -Paula Larson Edward Baker RDH Hired: 6.6.02 “I've watched Alen progress from one of the organization’s best Lead Assistants to his newest role as hygienist. Patients are "wowed" by his knowledge and thankful for his no nonsense approach when recommending necessary treatment. Allen has and always will be such a tremendous support to me and I am so thankful to have him on my team!” -Barbara Vartanian Jennifer Bryant Attorney Hired: 4.2.02 “Jennifer is a great advocate for our ownerdentists and PDS, even helping to secure the future of the DSO industry in Nevada through her tireless efforts. For 10 years, she has been a key member of the Legal department, earning PDS Support Department of the year twice! Perhaps most impressive, Jennifer not only has the sharp mind of a hard working attorney, she has the heart of PDS.” -Steve Thorne & Dan Burke Lisa Chatwood Operations Manager Hired: 4.22.02 “Lisa is very dedicated to the success of her office. She not only mentors all staff, but truly cares about each and every one of them. Lisa generates warmth and acceptance.” -Dolores Von Felden-cain 10 years Nam Dang 26 Guadalupe Diaz Dentist-GP-EE-OD-Mult Hired: 6.1.02 Insurance Claims Auditor Hired: 6.2.02 “Dr. Dang is an excellent clinician, but first and foremost, he is an advocate for doing what is right for the patient. His belief in long term care and relationships versus instant gratification has amassed him a very loyal patient base. I've sat in his chair and would recommend him to anyone.” -Paul Delmastro “Nicole is an asset to the Nevada region. With her leadership, the team at Alexander Dental Group has great energy and team spirit- and always with a can-do attitude! I look forward to seeing Nicole continue growing in her role. Thanks for all you do, and congrats on 5 years!” -Amy Spaulding Marina Dimucci RDH Hired: 4.12.02 “Marina has created many PFL!! They are very loyal to her and really appreciate her service.Marina has been a great part of our team for these last 10 years!! We all appreciate her dedication and service.” -Guadalupe Santos Lori Grindle Dental Assistant, Lead Hired: 4.1.02 “Lori is a wonderful person to work with and we couldn't ask for a better Lead Assistant. Her optimism really helps keep our team focused and there is nothing better than seeing someone do what they truly love to do everyday!” -Anne Wurn (Azarovitz) Ann MariE Johnson Specialty Benefits Coord. Hired: 6.1.02 “Ann is a truly sincere, loyal, caring, creative, thoughtful and multi-talented team member. RDA, SBC, BC, Training, Marketing... she will do anything you ask her to do no matter how far out of her comfort zone it is. The value she adds to our PDS family cannot be measured. I can truly depend on her 100% of the time! The PNW thanks you for your service!” -Sarah Gargani Monthly Feature 10 years Alejandra Martinez Rgst Den Assistant, EF Hired: 4.29.02 “Alejandra started as an intern with us, and I remember thinking, wow this girl is going to be a great assistant. Alejandra is an amazing person, caring, dependable, and loyal. Patients call asking to make sure Ally is going to be their assistant when they come in. Dr.'s love working with her, she is one of our best RDAEF's! ” -Gloria Hernandez Carlos Moran Dental Assistant, Lead Hired: 5.6.02 “Carlos is exceptional when it comes to building patients for life. He's been with us since day one, and plays an intricate role as the backbone to the office.” -Michelle Hart Nicole Oftelie Operations Manager II Hired: 6.1.02 “Over the years Nikki has taught me that patience, compassion, and empathy with each and every person I come in contact with makes me a better person and leader. I'm truly grateful for her contribution to my success, the success of her office, and the success of her team that she loves with all her heart." -Paul Delmastro Cynthia Orozco Specialty Benefits Coord Hired: 4.12.02 “Specialties Rock with Cyndi. We definitely wouldn't be office of the year 2012 without her. MV2 2012!” -Brian Taylor Lee Padolina Rgst Den Assistant, EF Hired: 5.16.02 “Dr. Mar said: I’ve been in Camarillo for 6 ½ years, and without Lee, I could not have survived. Because of her abilities, my life has been transformed as a dentist.” Nadire said: “We could not do it without Lee. She’s the best at what she does especially the 'impressions'! We love you, Lee!!” -Alek Hagigi & the Camarillo Team 5 years Janeth Abalos Rgst Den Assistant Hired: 4.18.07 “I had the pleasure of hiring Janeth 5 years ago. She is a wonderful team member that is considered a key player by her doctor. Janeth's smile and warm friendly way is appreciated by her patients. Congrats to Janeth on her 5 years and here is looking forward to 5 more.” -Todd Fischer Melissa Berdine Operations Mgr Trainee Hired: 5.9.07 “There is only one word to describe Melissa, Catalyst. She drives her team to strive to the next level month after month. Melissa is always positive and her staff loves working with her. She leads by example and has tremendous patience. Congratulations Melissa!” -Stanley Foreman, Jr. Marina Aguayosutton Dental Assistant, Lead Hired: 4.11.07 “Marina is the glue that keeps our office together. She is a great leader and good friend.” -James Mallory Joelene Bitting Payroll Coordinator Hired: 6.6.07 “Congratulations on your 5 year Anniversary Joelene. The payroll department is blessed to have her on the team. She is incredibly dedicated to exceptional customer service, which has been noted in numerous support office QFE’s from the dental offices. Way to go Joelene, keep up the great work!” -Brady Aase Starla Allmon Biller Hired: 6.27.07 “Starla joined us from one of our offices as a receptionist and over the years has showed great determination growing into one of our billers at PDS. She is always more than willing to help out her offices and goes above and beyond. Congrats on 5 years with PDS!” -Vanessa Perez Amores Bradford Benefits Coordinator Hired: 5.10.07 “Amores is a vital part of our team. She is the “Jane of all Trades.” She has developed a trusting relationship with many of our patients. Amores has been an important part of the growth and success of the office. We are so lucky to have her as part of our team and look forward to a bright future for her." -Hedy Orchard Richard Ashton Martha Bautista Dentist-GP-EE-OD-Multi Hired: 6.19.07 Dental Assistant, Perio Hired: 5.16.07 “Dr. Ashton has developed many new Owner Doctors and has taken on the challenge of leading our case acceptance workshops for our Associate Doctors.” -Kevin Lawton “Marty has excelled at maintaining multiple positions here at PDS: DA, Lead DA & Surgical Assistant. With her hard work ethic and compassionate nature, she is a positive attribute to the Surgical Team. We look forward to having Marty part of our PDS family for many more years.” -Deborah Fabean Carlena Brown Rgst Den Assistant Hired: 6.6.07 “Carlena has a great connection with everyone. She truly makes a extraordinary effort to make every patient feel comfortable. She can make everyone smile and laugh.” -Erica Bailey-Gutierrez Elizabeth Brutus RDH Hired: 4.18.07 “Elizabeth is a perfect example of a outstanding self starter. She's always focused on what she can do to help the office achieve higher productivity not only for herself but for all Clinicians.” -Erica Bailey-Gutierrez 27 Monthly Feature 5 years Kimberley Buckingham Specialty Benefits Coord. Hired: 4.4.07 “Kim is my 3 time XP award winner! Kim is a vital part of our team, she is a hard worker and is always going over and beyond her call of duty. Kim takes pride in her work and insures all of our patients are treated with the utmost PPE. Thank you for all of your hard work and committment!” -Tricia Cooper Jason Chiakowsky Dentist-ORTHO-EE Hired: 5.23.07 “Dr. Chiakowsky has been a integral part of the success and growth of our practice. He is great at connecting with his patients and their parents. His attention to detail shines through his completed cases.” -Erica Bailey-Gutierrez Sara Eckenrod Exit Clerk Hired: 4.4.07 "Sara is my right hand girl and I appreciate all of her hard work every day. She is always enthusiastic and ready to tackle any opportunity that comes her way. She is dedicated and loyal and a true asset to RDG.” -Lisa Chatwood 28 Evan Bull Cash Recon Specialist Hired: 6.13.07 “Evan has been tremendous player on the cash team. He is the “go to person” when another team member needs help with a difficult reconciliation problem. Evan loves a good challenge which makes him perfect to oversee our ERA trackers. He thinks out of the box and is instrumental in helping to modernize some of our processes." -Tammy Spicer Denise Cline Dental Assistant, Lead Hired: 5.16.07 “Denise is the consummate team player that always has the best interest of the practice at hand. She continually displays leadership in her unselfish development and mentoring of those around her. The staff and patients truly love being around her. We’re privileged to have her on our team.” -Robert Wright Laura Edwards RDH Hired: 5.9.07 “Such AMAZING patient care ethic. Laura takes time to completely explain all details of each visit with the patient and is extremely knowledgeable. She is eager to help the team, is compassionate about her job and her patients and a true team player. Congratulations Laura!” -Laura Mchugh Alba Carlisle Dental Assistant, Lead Hired: 5.30.07 “Alba brings a fun, spunky atmosphere to the office. She is very outgoing, and wants to do anything she can to give all our pts a PPE! Thanks for all you do for us and our office and our patients Alba!” -Ana Hernandez Todd Cockrell Dentist-GP-EE-OD-Multi Hired: 6.19.07 “Dr. Cockrell is a leader that people gravitate to. He always looks to help out others in our region and now in opening a new region for PDS.” -Kevin Lawton Cassandra Ehrig Dental Assistant Hired: 6.27.07 “Cassandra is always a pleasure to work with and comes to work with a smile and is willing to do whatever it takes to make the day a great one. She puts her patients and team members first and is a huge asset to N. Rancho Cucamonga Dental Group. Her upbeat, get it done personality is contagious.” -Jessica Maldonado Anabelle Castro Dental Assistant, Lead Hired: 4.25.07 “Anabelle is my Lead Assistant and my friend. I enjoy working with Anabelle and appreciate all of her hard work.” -Lisa Chatwood Vianca De Meo Operations Manager Hired: 4.18.07 “On numerous occasions Vianca has stepped into difficult situations and performed extremely well. She never shies away from a challenge and her persistence in regards to constant improvement is contagious. She is a valuable asset to the PDS family. Congratulations on your 5 years Vianca.” -Jeff Brown Magaly Espino Rgst Den Assistant, EF Hired: 6.27.07 “Maggie is a great staff member that always focuses on PPE, making Same Day CERECs a standard for our office, keeping our budget in line and working hard to make Highland stand out. An Isolite could never replace her!” -Jesse Flor Elias Chambers Dentist-GP-EE Hired: 5.16.07 “During Dr. Chambers' tenure, he has consistently provided his patients with an exceptional experience and has continually offered outstanding dentistry. He has always maintained a friendly rapport with his patients and staff. He is an a valuable member of our team at Shadow Mountain Dental Group.” -Ali Shahrestani Minu Diaz Dental Assistant, Ortho Hired: 5.2.07 “Minu travels with the OC Ortho Team and is an integral part of the Lake Forest Dental Group Team. Minu is exceptional at setting up our Orthodontist, as well as our SBC. She is the backbone of our Ortho Team. I'm proud to say that LFDG's overall success is, in part, due to her contribution to our Team." -Christina Lowe Elsie Finai Dental Assistant Hired: 4.11.07 “Elsie is one of the hardest working Lead DAs that I have worked with. She is very calm; her demeanor has put many patients at ease. Elsie runs the back office very efficiently and all the D.A.s look to her as their mentor. Elsie, we are so grateful you are a part of our team!” -Sharon Brown Monthly Feature 5 years Joylove Fuller Dental Assistant, Perio Hired: 6.20.07 “Dr. Patrick Huston, our periodontist, feels that Joylove is an invaluable team member. In so much that he has her coming to all the offices he works in to ensure a smooth day. Congrats on 5 years!” -Tina Nguyen Karina Guillen Dental Assistant Hired: 5.9.07 “Karina is fun loving, enthusiastic, caring AND makes the BEST tuna melts! She thought about switching to an office closer to home but ultimately decided that Anaheim Hills is where her heart is- I cannot imagine our misfit family without her.” -Nicole Oftelie Joseph Hoang Accounts Payable Clerk Hired: 5.9.07 “Joe is a vital part of the AP Team. He has a very strong work ethic and strives for excellence. He is always early for work and ready to help out where ever he can. Joe is always willing to do what it takes to get the job done. He is a great asset to the Accounting Dept.” -Jacqueline Todd Regina Garcia Dental Assistant Hired: 6.13.07 “Regina Garcia is an asset to the Upland team. She brings energy and fun to the practice. Patients request Regina as an assistant and the Upland staff loves her as well! Thanks for your years of dedication!” -Lucy Lopez Michelle Hart Operations Manager Hired: 4.11.07 “Michelle is a delight to work with. Her positive, unique and humorous disposition set the tone for a motivating working environment for her staff, and where patients feel like long time friends.” -Dolores Von Felden-cain Jennifer Hoff-Wiles Javier Garza Collections Clerk Hired: 5.2.07 “It’s been great working with Javier! He is a team player and hardworking. Congratulation on your five years!" -Elizabeth Espadas Kimberly Hernandez Rgst Den Assistant Hired: 6.13.07 “Kimmie is a team player and liked by her peers and patients. I enjoy her contagious smile and giggle. She is a true pleasure to work with. Thank you Kimmie!” -Lisa Chatwood Monique Hutchison Dental Assistant, Ortho Hired: 4.18.07 Support Back Off Trainer Hired: 6.6.07 “Jennifer is a kind and considerate person, she treats patients like they are her family, and is always willing to help where needed!" -Gloria Hernandez “Monique strives to expand the knowledge & skills of our DA’s & Regional Back Office Trainers through implementation of the DA Essentials Program. Her positive attitude & contributions to our team are appreciated & recognized. Congrats on your 5 years!” -Joann Cunningham Kathy Ghaferi Operations Manager Hired: 4.11.07 “Kathy is extremely knowledgeable and motivated. She has been an asset to my team and I look forward to many more years to come. Thanks for everything and Congratulations on your Five Year Anniversary!” -Sonia Escamilla Nancy Hernandez Rgst Den Assistant, Lead Hired: 6.29.07 “Nancy always has a smile for everyone and makes the office a brighter, happier place for employees and patients alike with her infectious laughter. She is a pleasure to work with.” -Jacqueline Patino Melissa Jewell Dental Assistant Hired: 6.11.07 “Melissa is a reliable assistant, is always willing to help everyone, she is a great team player!” -Gloria Hernandez Candice Green Dental Assistant Hired: 5.30.07 “Candace brightens every single day she works, like sunshine on a beach! Without fail, she is here ready to work, with the best attitude, and a smile on her face. Tatum Smiles is lucky to have her on our team!” -Jessica Phipps Teresa Hernandez Dental Assistant, Ortho Hired: 6.20.07 “Teresa is a dedicated and enthusiastic Ortho Assistant. She always goes the extra mile to make sure our Ortho days run smoothly. She is wonderful with patients and the Ortho team. Teresa is a great asset to the team. Congratulations on your five years!” -Dr. Gilda Torossian Holly Krigbaum Dental Assistant, Lead Hired: 5.23.07 "Holly is a great part of our team. She has excellent customer service towards our team and our patients. She has contributed greatly in helping me lead our team. Thank you for being such an important part of our Hesperia team.” -Guadalupe Santos 29 Monthly Feature 5 years Thoren Leming Benefits Coordinator Hired: 6.20.07 “Thoren has always been dependable, is empathetic with her patients, listens to their needs, and will help them get their dental work completed.” -Gloria Hernandez Mary Nakaki Regional Support Manager Hired: 5.9.07 “Mary displays selfless dedication to the region in order to enhance the financial health of our offices and the total patient experience. Congrats on 5 years!” -Koert Takkunen Jenelle Paulo RDH Hired: 4.2.07 "Jenelle is an important and integral part of our family, She has a great attitude, is always smiling, positive, and consistently going above and beyond for our patients and her team. Jenelle is a great leader, mentor, and hygiene team coach. We are very luck to have Jenelle as part of our family.” -Anna Grimley 30 Susan Matthews Benefits Coordinator Hired: 5.23.07 " It is a pleasure seeing Susan develop from a receptionist into a very strong BC in the past five years. She is a huge part of our office success, and I know the office would not be the same without her playful sarcastic charm. Thanks for all your dedication Susan!" -Angela Davis Robert Nakaki Dentist-GP-EE-OD-Multi Hired: 5.16.07 “Dr. Nakaki is dedicated to clinical excellence and continues to set the bar on total patient care. Valued member of the Pacific Northwest Region. Congrats on 5 years!” -Koert Takkunen Kate Prichayane Viktoriya Melnychuk Rgst Den Assistant, EF Hired: 5.02.07 “It is a blessing to have Viktoriya on our team. Her vast knowledge, expertise and support makes her invaluable to Market West. Viktoriya has a calm and friendly demeanor. Patients love to see Viktoriya and request her often. Thank you so much for all that you do to make each day run smoothly.” -Tricia Cooper Cynthia Ortiz Dental Assistant Hired: 6.20.07 “Cynthia is an exceptional dental assistant, and a great role model in the office. She is extremely dedicated to the office and her team and always ready to take the day head on with a smile. I can honestly say that she is a GREAT asset to our team. We all love her!” -Twyla Pardon Dorena Ramirez Dental Assistant, Oral S Hired: 5.16.07 Specialty Benefits Coord Hired: 6.6.07 “Kate is an integral part of our Southwest Region traveling Oral Surgery Team. Her experience and talent bring a wealth of knowledge and skill to the Team. I look forward to seeing her grow and develop further in the next 5 years. Congratulations Kate on your 5th anniversary with PDS!” -Marla Boddy “Dorena Ramirez is awesome at what she does. She treats every patient like her family, and exemplifies the PDS core values on a daily basis." -Michelle Hart Jessica Monson Receptionist Hired: 6.25.07 “Jessica is a very caring person who puts patients first. She is a great team player! We appreciate all your hard work!” - Bea & the Yorba Linda Team Priti Patel RDH Hired: 5.16.07 “Priti is in the top 5% of hygienists along with the top 10% post hygiene doctor production. She provides great care and education to her patients which is what contributes to her high case acceptance. She is dedicated to her patients, team and to her partnering doctors.” -Julie Axt Elizabeth Ramirez Benefits Coordinator Hired: 4.11.07 “Liz is such a tremendous asset to our office. She handles the patients so quickly, efficiently and effortlessly. She ensures insurances costs are correct, and that the patients are taken care of creating PFL. Liz's laugh is contagious and makes everyone smile. It is a pleasure to work with her!” -Luann White Evangelina Moreno Specialty Benefits Coord Hired: 5.30.07 “Evangelina is a highly talented knowledgable BC. Evangelina is goal orientated and is focused on results. She is driven to succed and continues to grow personally and professionally. I am very proud of all that Evangelina has accomplished. Happy 5 year anniversary!” -Dr. Espeleta, Robert, Erica & the rest of your M3 family Priya Patel Dentist-GP-EE-OD Hired: 4.9.07 “Dr. Patel's dedication to her patients and unparalleled ability to connect with her patients results in patients for life and deliver the dental care they need.Congrats on 5 years!" -Koert Takkunen Marco Ramos Rgst Den Assistant Hired: 6.27.07 “Marco is a very dependable and responsible team player. He is also our CEREC MASTER! Congratulations on 5 awesome years!" -Alexander Parker Monthly Feature 5 years Tina Rice Biller Hired: 5.23.07 “Tina is a great asset to our billing team for Arizona. She is dependable, motivated, and a great team player. She will always do whatever it takes to make our team successful. Thank you for all you do! Congrats on 5 years with PDS!" -Vanessa Perez Marvilyne Sibal Benefits Coordinator Hired: 5.09.07 " Marvee bring happiness and joy to the office. She is sweet, smart, and strives to provide great customer service to patients and unconditional support to the team. Her organizational skills, loyalty and dedication are a huge asset to the office. It is a pleasure to work with *Marvee-licious*.” -Soraya Almora Lindsey Taylor Marketing Coordinator Hired: 6.27.07 “Lindsey has been a tremendous asset to PDS throughout her 5 years as initially she came on board as a BC, then OMT, and for the last year as Marketing Coordinator. Her attention to details, passion and outgoing personality make her an amazing fit –I’m very proud to have her on our team!" -Valerie Carlborg Charlotte Rodriguez Benefits Coordinator Hired: 5.14.07 “Charlotte you have been a great asset to Murrieta 1. You have grown so much from starting in back, receptionist to really good BC. Thank you for all your commitment and hard work you have done for us out here. We could not have done it without you." -Theresa Gomez Sonal Singh Dentist-GP-EE-OD Hired: 6.6.07 “Dr. Singh joined our PDS family right out of dental school. She was one of those rare gems we knew would excel quickly. She is very engaged in the success of her practice and truly cares about her team. Dr. Singh is someone you would not just want as a business partner but a friend.” -Joanna Rodgers Michelle Thies Rgst Den Assistant, EF Un Hired: 6.18.07 “Michelle has been an essential part to the success of our practice. Her knowlege and hard work has helped her doctor be a Platnium winner last year and previous years as well. She is warm and friendly with the patients and with the office staff as well. Congrats on your 5 years!” -Sharon Torres Michael Roelandts Regional Manager Hired: 6.20.07 “Michael has helped his region post some very solid results and has been an asset to leadership team in Arizona. " -Kevin Lawton Stephanie Stepan Manager of Endodontics Hired: 5.14.07 “Stephanie is dedicated and has been recognized on multiple occasions as "going above & beyond" the call of duty. These attributes played a significant role in her recent promotion. She is a hard worker with an extremely positive attitude− her enthusiasm is contagious.” -Mark Laramore Esther Thomas Operations Manager Hired: 6.13.07 “Esther is a loyal and dedicated employee. She demonstrates a commendable level of patience daily in her office and is always looking for the best solution for the team and the patients. Thank you for all of the hard work these past 5 years!” -Melanie Smith Azuhara Romero Benefits Coordinator Hired: 6.13.07 “Azuhara has grown to not only coordinate GP but also specialty. She doesn't limit herself to just doing her specified duties. Being a great team player she helps the back office in exams, cleaning rooms, and seating patients. I am please to say Azuhara is an asset to Bernardo Heights Dental Group. -Terence Sweet Gilberto Sumaya Dental Assistant, Lead Hired: 4.9.07 “Mr. Gilberto Sumaya is one of the best people I know. He is an extraordinary RDA, but even a better person. I appreciate the excellent job he does everyday with his team and the genuine care he gives to our patients. He is my superstar!” -Lisa Chatwood Camloan Tran Dental Assistant, Oral S Hired: 5.2.07 "Cam is a vital and dedicated part of the Specialty Department. The Doctors know she is detailed and she can be counted on in any situation. The assistants enjoy working with her because they know she will do whatever it takes to get the job done. Congrats on 5 wonderful years.” -Pearl Vaca Sharareh Shahin RDH Hired: 5.29.07 “Sherry is truly an asset to the team and company. She has true passion for what she does. She is a very hard worker that cares about her patients. Congratulations on five years. Wish you the best and look forward to many more years.” -Mimi Tavakoli Alma (LEAH) Susbilla Rgst Den Assistant Hired: 6.20.07 “Leah is our ray of sunshine and our cheerleader. Leah is dependable, energetic and is always ready to get the day going. Leah's vast knowledge and fun presence will always keep the patients coming back for more. Thank you for your committment and hard work!” -Tricia Cooper Lesley Tran Assistant Controller Hired: 6.27.07 “Lesley has been an indispensable member in our department. She is a dedicated employee and is always willing to put in the extra time. She is our project leader who always makes sure things get done. We are proud to have her on our team.” -Emilio Mariolis 31 Monthly Feature 5 years Silvia Valdizon Rgst Den Assistant Hired: 6.13.07 "Silvia is a great asset to our team here in Hesperia 2. She is a hard worker and our patients and team love her! We can often hear her cracking up with one of our patients, which never fails to put a smile on all of our faces!" -Guadalupe Santos Chamarie Yarbrough Plan Fee Coordinator Hired: 4.19.07 “Chamarie is an incredible blessing to the team. Her past experience researching claims has given her insight to create plans to identify issues that can cause pended claims and to rectify them before billing takes place. In addition to her expertise, she has a marvelous sense of humor, overall willingness to get tasks completed, deep concern for others and beautiful spirit of teamwork that has been the icing…and sprinkles… on the cake. Thank you for being you, Chamarie! God bless you and Congrats on 5 years!” -Lori Baer Abel Vallejo Dental Assistant Hired: 4.18.07 “Abel is an integral part of our team. He has an amazing ability to connect with patients and always puts them at ease. His sincerity shows in all that he does, both for the patient and for the team. Congratulations on your 5 years!” -Laura Mchugh Yelena Vasiliev Rgst Den Assistant, EF II Hired: 6.13.07 “Yelena is Dr. Gill's right hand and we all feel very fortunate to have her as part of our team. She is hard working and always makes sure the patient leaves happy and has no concerns. Her sense of urgency, efficiency and speed make her a very valuable employee!” -Marcela Truxal Cecilia Vasquez Dental Assistant, Lead Hired: 5.4.07 “Cecilia Vasquez does a great job as back office lead, she always has a smile on her face and tries to put one on the face s of her team as well. Ceci takes it upon herself to make sure every team members birthday is celebrated and decorates their work area. Thanks for all you do Ceci!" -Lucy Lopez Roxanne Wohlsein Dental Assistant Hired: 4.4.07 “Roxanne has been a true blessing to our office. She is always in a great mood and always connects well with the patients. She has always gone above and beyond to help all the employees in the office. Roxanne is one of the best Dental Assistants I've had the pleasure to work with and her best quality is: SHE IS ALWAYS SMILING!" -Sharon Brown Joanne Zamora Rgst Den Assistant Hired: 4.4.07 “Joanne Zamora is a big part of Upland 2, she brings her energy and lots of fun to the practice. Her patients and her team love her. Thanks for a Great 5 years Joanne!” -Lucy Lopez Congratulations EVERYONE! 32 Education Development The LearnCenter is Here! What is the LearnCenter? The LearnCenter is Pacific Dental Service’s Learning Management System (LMS) that puts learning at your fingertips and you in the driver’s seat on your education roadmap. The LearnCenter is our onestop shop for your learning needs. How does it work? All it takes is two clicks and you’re in the LearnCenter. From the PDSconnect homepage, click on the MY Self tab, and then click on “LearnCenter (Pacific Dental University).” Please note: you must be logged into PDSconnect as yourself. Refer to the PDSconnect Login job aid on the MY Self page. Want a step-by-step guide on how to…? Find it in the Job Aids. There are over 200 job aids to help you: from logging into PDSconnect to using CEREC® to scheduling. Ever wonder, “What does that acronym mean?” Go to Terminology in the LearnCenter and find out. You will find PDS terminology and dental terminology, including dental terminology in Spanish! How do I know what workshops or online courses I need? Program summaries and syllabi for job specific roles are in the Reference Materials, along with coaching forms, guides, PPO workouts, and much more! Did you know you have approximately 50 training videos waiting at your fingertips? Want to know more about case acceptance or the 4 for 45? Go to the Video Gallery and start viewing! Our instructor-led workshops provide you the opportunity to interact with others from your area in job specific roles. Enrollment in workshops is just three simple steps: 1. In the LearnCenter, select Workshops. 2. Search for your workshop either by category, vicinity, or date. 3. Select your workshop, and then hit the “Enroll” button in the upper right corner. Also in the LearnCenter: Online Courses and My Training History, where you can re-print duplicate, earned CEU certificates from your desktop. New materials are regularly added to the LearnCenter, so check back often. Email your Education Development Advisor (Train@Pacden.com) for more information on the LearnCenter. 33 Education Development What’s New with Education Development Case Acceptance U H E E C A E E U E E X N I E I E E E E E C I A P A T I E N A E N S S N C A P T S P A E D O N T S T C E R P E X P X R H C T C T E X P R Q D E R F E C I E N A T I I T H T A E N T T L Fallen Phrases Instructions: Reconstruct the phrase from the jumble of letters under the grid. (The letters appearing in each column of the completed phrase are scrambled directly under that column.) Answer The perfect patient experience is a dental care experience that exceeds each patients unique expectations. Introducing the CEREC® Connect Training Series Online Courses Questions about completing a CEREC Connect case? The CEREC Connect Training Series online courses can help! These four courses cover how to submit a restoration and digital lab slip using the Sirona Connect Portal. Each of the four phases (Administration, Acquisition, Model, and Connect) are covered in detail. PDU270—Administration Phase PDU271—Acquisition Phase & Model Phase Part I PDU272—Model Phase Part II PDU273—Connect Phase To check out the CEREC Connect Training Series, visit the Online Courses page in the LearnCenter. Featured Workshops CLN195 - Diagnosis and Treatment Planning for the GP This course offers the opportunity to work in a group setting reviewing and utilizing key diagnostic skills. You will clinically evaluate several patient cases and brainstorm the best approach to patients, esthetics, sensitivity, and clinical efficiencies pertaining to each case. This workshop is available regionally and open to all Dentists, so visit the Learn Center, locate the workshop in your region, and enroll in the next class! © Copyright 2012, Pacific Dental Services 2860 Michelle Dr. Irvine, CA 92606 (714) 508-3600 www.PacificDentalServices.com