The History of Sabah Times

The History of Sabah Times
Tun Mohd Fuad Stephens
founded Sabah Times in
1949 when he was still
known as Mr. Donald
Stephens. Initially, he joined the North Borneo News as a
reporter. Mr. Donald Stephens saw a need for a good
newspaper, which subsequently led to the birth of Sabah
Times. He moulded Sabah Times into a great newspaper and
eventually, he became the first Chief Minister when Sabah
gained its independence from the British. He was awarded the
title of “Tun” in recognition for his service. Headed by Tun
Mohd Fuad Stephens and managed by a team of
professionals and journalists of the highest calibre, Sabah
Times soon attracted a loyal following which carries on until
today. Sadly however, the publication of Sabah Times came to
an end on 24 March 1995
The Birth of New Sabah Times
Sabah Times was given a new lease of life again on 8 March 1998
when it was bought over by the publishing company Inna Kinabalu
Sdn. Bhd. To signify a change from the old management and format,
the newspaper was accordingly given a new name, New Sabah Times,
incorporating the old identity and image with the new.
Our recent emergence has been well received by the general public
who are increasingly able to appreciate the impartial style of
journalism as advocated by New Sabah Times. Over a short period of
time, New Sabah Times has regained momentum in the local
newspaper market and re-emerged as the fastest growing newspaper
in the state.
Fortified by a dedicated team of 130 employees, New Sabah Times is
focused on one united goal and that is to offer the highest level of
service to all its customers. Highly trained reporters and editors in their
respective fields of work, the journalists of New Sabah Times
endeavour to achieve superior standards of quality in their work.
Going from strength to strength, New Sabah Times is forging on ahead
to becoming the largest circulating and successful publication in
Sabah. We accept the challenges of being in an increasingly dynamic
market environment and are confident that we will be able to overcome
any obstacle that crosses our path.
Although we resurfaced into the Sabahan world of journalism when
the economic turmoil began, we managed to stay afloat and struggled
through the economic undercurrent eventually becoming a fierce
competitor to other established newspapers in Sabah.
PRODUCT & PACKAGING
THE PRODUCT
New Sabah Times publishes accurate, unbiased, reliable and timely news
reported in the three main languages spoken in Sabah, namely, English,
Bahasa Malaysia and Kadazandusun
in one edition. The newspaper has four main pullout sections:MAIN PAPER
English
24 pages to 32 pages
Home : 10 pages of local news
World : 6 pages of international news
sourced mainly from Reuters and
AFP
Sport : 8 pages of local and foreign sport
news
BUSINESS
English
16 pages to 20 pages
Business
Equities
Sabah Classifieds
Trading Post
‘In’ sites (Tuesdays, Thursdays & Saturdays)
PLUS
English
8 pages on weekdays
16 pages on weekends
People & Places
Lifestyle
Coffee-break
TV Guide
Weekly / Bi-monthly Columns:
Autoinfo, Today’s Parents, Photo Album
BAHASA MELAYU & KADAZANDUSUN
16 pages
Semasa
Hiburan
Abal Kinoizonon
Sukan
SPECIAL PULL-OUT
4 pages
‘In’ sites (Tuesdays, Thursdays & Saturdays)
8 pages
Football Extra (Saturdays)
DEMOGRAPHICS
Total Readers : Breakdown
Total : 23,926 copies per day (1 July 2004 - 31 December 2004)
West Coast Division
(15,773 copies per day)
Tawau Division
(1,977 copies per day)
Sandakan Division
(2,122 copies per day)
Kudat Division
(1,170 copies per day)
Interior Division
(2,730 copies per day)
FT Labuan
(170 copies per day)
Agents For Advertisement And Newspaper Subscription Centre
TAWAU
LAHAD DATU
SANDAKAN
PUBLIC BOOK STORE
No. 390, Block F, Sabindo, Tawau
Tel : 089-772314
Fax : 089-761377
SABAH BOOK STORE
Gr. Floor., Lot 3, Block 7, Jalan Kastam
Lama, 91100 Lahad Datu.
Tel : 089-881131
Fax : 089-883650
LIAU WUI FONG
Taman Indah Jaya, Block 126,
Lot 1235, Mile 4, Labuk Road
Sandakan.
Tel : 089-228208
Fax : 089-228208
H/P : 013-8838650
LUCKY ADVERTISING
Lot 54, 1st Floor, Bandaran Baru II,
91000, Tawau
Tel : 089-772872
Fax : 089-779121
ONG TEONG KIAT
TB, 1401, Jalan Sim Hua Seng
Off Jalan Kuhara, Mile 1, Tawau,
Sabah.
Tel : 089-752525
Fax : 089-752535
LABUAN
UNITED JOHN CO.
Lazenda Commercial Centre
Grand Floor, Lot 6, Phase 1,
Jalan Tun Mustapha, W.P. Labuan.
Tel : 087-412859
087-412663
Fax : 087-411498
SOUTH EAST ASIA ENTERPRISE S/B
12, 2nd Avenue, Ground Floor,
90007 Sandakan.
Tel : 089-212096
Fax : 089-271892
DEMOGRAPHICS
Total Circulation
Circulation Breakdown:
EVENTS & CAMPAIGNS
SUPPLEMENTS
Pullout format from main paper
Published periodically
Coverage in conjunction with special event or festival
to feature a particular sector in the commercial
market
Provides in-depth coverage on the focus topic
Various types: Commercial,
special event, corporate
Wrap Around
Commercial
Corporate
Special Event
TYT’s Official Birthday /
Malaysia Day
Kota Kinabalu City Day
Anniversary
Malaysia Cup
Kaamatan Festival
Steel Industries Sabah
World Cup
Cement Industries Sabah
SUKMA
UNIMEKAR
Kota Kinabalu Industrial Park
(KKIP)
Education & IT
Motoring
Bridal
Parenting
PROMOTIONAL EVENTS & CAMPAIGNS
Secondary school circulation drive
Competitions
Media partnership
Secondary school circulation drive
Complimentary copies of New
Sabah Times Distributed
100 over secondary school
throughout state
School library reference
purposes
Objective: to promote reading
of English amongst students
Competitions
New Sabah Times /
JVC FIFA 98
New Sabah Times / AKIRA
World Cup 2002 Competition
Media partnership events
SUKMA IX Sabah
Federation of Sabah
Manufacturers
Kaamatan Festival
Borneo Safari
Kinabalu Kiwanis
Treasure Hunt
Petronas Streetsmart
Roadshow
GENERAL CONDITIONS
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The Publisher reserves the right to reject or cancel any order without explanation.
The Publisher will not be responsible for damage to or loss of any advertisement materials.
The Publisher will not be responsible for the omission of an advertisement received after copy or material deadline.
Space cancelled after booking deadline will be charged in full.
The Publisher will be indemnified against all claims, demands, costs and expenses in respect of any advertisement published.
If advertisement material supplied are not made to specifications, the Publisher will not be responsible for print quality of the said advertisement.
Due to variations in printing ink and paper quality, the Publisher does not guarantee perfect reproduction of colour printing but will at all times
endeavour to ensure accurate reproductions of all advertisements.
The placing of an order in contract will be deemed an acceptance of the above conditions and any printed conditions on an order will not be recognised.
TERMS OF PAYMENT FOR NEW SABAH TIMES
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All accounts must be settled within 30 days of presentation of invoice. Payments should be made by crossed cheques in favour of
INNA KINABALU SDN. BHD.
Advance payment will be required from all non-accredited agencies prior to the appointed date of publication of advertisement.
Advertisement rates are subject to change within three months’ notice.
GOVERNMENT TAX
All advertisement are subject to additional 5% service tax as per government regulations.
ADVERTISING RESTRICTIONS
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All advertisements must conform to the Malaysian Code of Advertising Practice.
All advertisements pertaining to health products and treatment affecting the human body must comply with Medicines
(Advertisement Sale) Act 1956 (Revised: 1983).
All advertisements on residential properties must bear the approval code number from the Housing and Local Government Ministry.
All locally incorporated tour enterprises must be registered with Tourism Malaysia and their advertisements must bear the enterprise’s registration number.
ON JOINT PROMOTIONS / CONTESTS
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4.
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6.
7.
A photostat copy of the Finance Ministry’s approval of the said contest / promotion etc (if required by Law).
The total prize winnings offered for any one contest / promotion must be equivalent to the cash value of RM10,000.00.
Except for air tickets, holiday packages or electrical products, prizes must be in both cash and kind. It must not be limited to just the advertiser’s products.
Advertisement space taken must not be less than 6 insertions for the period of the contest and advertisement size must not be less than half page
(vertical - 36cm x 4 col or horizontal - 18cm x 8 col). The duration of each contest must be completed within three months.
Advertisement rates charged for the advertisement space taken will be based on the casual rates of NEW SABAH TIMES (Please refer to the
advertisement rates).
NEW SABAH TIMES will bear 50% of the cost of advertisement space for the Black & White, Spot and Full Colour advertisements.
(Please refer to the advertisement rates).
The contest / promotion must be exclusive to NEW SABAH TIMES unless it is in a vernacular language.
NEW SABAH TIMES is published by : INNA KINABALU SDN. BHD. (451053-D)
Kota Kinabalu
Tawau :
Sandakan :
Singapore :
Head Office:
TB 2905, 1st Floor, Jln Perbandaran,
P.O.Box 957, 91008, Tawau, Sabah.
Tel / Fax: 089-773342
Email: Tawau@newsabahtimes.com.my
Lot 3, Block B, Mezzanine Floor, Taman
Grandview, Jalan Buli Sim-Sim, Sandakan,
Sabah.
Tel / Fax: 089-228140
Email: sandakan@newsabahtimes.com.my
East Malaysia Advertising Services, BLK 1,
Tanjung Pagar Plaza #02-33, Tanjung
Pagar Road, Singapore 082001.
Tel / Fax: (65) 62229616, 62238244
Fax: 62223698
Email: s0233@singnet.com.sg
Jalan Pusat Pembangunan
Masyarakat/Lorong Selungsung D, Off
Jalan Mat Salleh, Sembulan,
88100 Kota Kinabalu, Sabah, Malaysia.
P.O.Box No. 15141, 88861 Kota
Kinabalu, Sabah Malaysia.
Tel
: 088-230055 (7 Lines),
Fax
: 088-231155 (Editorial),
088-241155 (Non Editorial),
088-233151 (Marketing)
E-mail: inna@po.jaring.my (General)
E-mail: nst_mktg@tm.net.my (Marketing)
Website:
h/p:///www.newsabahtimes.com.my
Keningau :
1st Floor Block A18, Sedco Complex,
Off Jalan Pejabat Pos. P.O.Box 2474,
89008, Keningau, Sabah.
Tel / Fax: 087-336316
Email: keningau@newsabahtimes.com.my
Kuala Lumpur :
D & C Marketing Sdn. Bhd. 99-B, Jalan
SS21/A, Damansara Utama, 47400,
Petaling Jaya.
Tel: 603-77293878
Fax: 603-77273761
Email: dtck@streamyx.com
Midien Enterprise (S) Pte. Ltd. 420 North
Bridge Road, #05-37 North Bridge Centre,
Singapore 188727.
Tel / Fax: (65) 63341283
Email: midien@cyberway.com.my
We provide
ONE STOP Services
Publishing,
Colour Separation,
Graphic Design,
Printing & Binding
Commercial
Contact Us at:
Inna Kinabalu Sdn Bhd
(Publisher of The New Sabah Times)
Jln Pusat Pembangunan Masyarakat,
Sembulan, 88100 Kota Kinabalu.
Tel: 088-230055 Fax 088-241155
e-mail: graphicstudio@newsabahtimes.com.my