The 2016 Summer Olympics Local Market Cable

Olympics
Sponsorship Package
Available in Every US Market
August 2016
The 2016 Summer Olympics
Local Market Cable Network and Digital
Advertising Sponsorships
NCC “Olympian” Sponsorships Connect Your Brand
with America‟s Most Desirable and Engaged Consumers
The 2016 Summer Olympic Games from Rio de
10,000+
Janeiro will deliver extraordinary, patriotic,
Athletes
family-friendly advertising opportunities
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Projected to be the most- watched event in television
Medal Events
history, the Olympic Games convey honor, integrity,
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determination and a commitment to excellence.
Associating your brand with the Olympics on a local level
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will deliver unmatched consumer engagement.
NCC’s 2016 OLYMPIAN and OLYMPIAN+ ad packages
Hours of LIVE Olympics
TV Coverage in
Every Market
connect your brand to America’s best consumers in local
markets, through LIVE Olympics coverage across multiple
cable networks, amplified with TV Everywhere, Digital
Countries
28
Sports
17
Days
6+
Video, Online, Spanish Language and Co-Branded
Promotional Platforms.
Cable Networks
On Local Cable: Because „where‟ matters!
Package
Package
:30 spots
in The 2016 Rio
Olympic Games
172
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TV Everywhere
Olympic Audience
In-stream
P
P
Exclusive Online
High-Impact on
DMAX & A+
P
P
Olympic Features
On Demand
P
Co-Branded
:30 Tune-in TV spots
P
Co-Branded
:30 Olympian
Profile
P
Hispanic
Audience
Extension+
Available
The ’16 games take place August 5-21, just one hour
ahead of Eastern US Time. With more LIVE events,
higher ratings, and new TV Everywhere convenience,
geo-targeted advertising in your key markets will bring
home gold!
Online and On Demand: Get amplified!
Guaranteed Online impressions deliver Olympic fans
and your best consumer prospects with in-stream
video and high-impact ads, plus… pre and post-roll
on demand Olympic features.
Branded Olympian Features: Brand proud!
•
Olympics in-market sponsorship branding/ brought to
you locally by…
•
Sponsored hometown athlete profiles deliver incredible
brand association
Hispanic Audience Extension
40 :30 second announcements in LIVE Olympics
Available
programming reaching acculturated Hispanics*
*Spanish or English language creative – subject to markets.
In-market Promotions, Sponsorships and Branding Opportunities
Synchronized cable, digital video and online sponsorship campaigns will highlight your
company‟s local affiliation with Olympic programming, and maximize your brand exposure
before, during and after the Games
:20 Second Profile
Market relevant local athlete profiles
feature hometown connections
DAVID BOUDIA
Abilene, TX
GABBY DOUGLAS
Virginia Beach, VA
:10 Second Tag
Voice over and video tag copy:
brought to you locally by…
MISSY FRANKLIN
Centennial, CO
JORDAN BURROUGHS
Camden, NJ
:20 Second
Olympics Tune-in
messages generate
enthusiasm
:10 Second
Voice over and video tag copy:
Brought to you locally by…
Make a deep brand
impression with passionate
American consumers by
running sponsorship
messages across dozens of
cable networks.
*Athletes shown are examples only.
Only a one-hour time difference & live
TV Everywhere and Guaranteed
events in key dayparts means higher
Online impressions
viewership on TV and TV Everywhere!
Delivering Olympic fans and your best
consumer prospects with in-stream
video and high-impact solutions.
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programming
blocks across
On Demand Pre and
Post-Roll on up to
Geo
Targeting
Demo
Targeting
Behavioral
Targeting
five Features
Your Best Consumer Prospects in a Family Friendly Environment
A18-49 viewers of the
Olympics on Cable TV
are 24% more likely to
have $100K+ HHI & 92%
more likely to have
$250K+ in investments
87%
Parents that say “The
Olympics is one of
the few major
television events that
whole families can
watch together”
Source: Source: NBC Olympics Family Friendly Study conducted by Research Results on 2/12/14 using a general population sample among 882 A18-54 parents with children ages 5-17 / 2014
Doublebase GfK MRI weighted to Population (000) & Nielsen National TV Toolbox Live+SD│TV│Linear 2012 Olympics - Index to P18+ Cable nets only
The 2016 Olympiad
August 5th – 21st
Across NBC Universal Cable Networks
Event competitions
Gold medal events
Exhibition gala
Pete Schlossmacher
Vice President - Business Development and Sports Sales
Pete.Schlossmacher@nccmedia.com
(404) 267-3613
nccmedia.com