Brand dna through design - Furniture Marketing Group

FMG
Las Vegas Market
Presentation
January 2014
Klopfenstein Home Rooms
Objectives:
• update the brand
• increase traffic using the store front
• improve furniture presentation
• create a unique shopping experience
• use more effective lighting
• inspire purchasing behavior
• ease way-finding
Klopfenstein Home Rooms: Identity
Before
After
Klopfenstein Home Rooms: Storefront
Before
Klopfenstein Home Rooms: Storefront
Home Rooms Mall: Storefront
After
Home Rooms: Planning
Mattress Department Planning
Mattress department Design
Home Rooms: Interior Design
Home Rooms: Signage
Klopfenstein Home Rooms
• Identity
• Storefront
• Site survey
• Planning
• Merchandising
• Lighting design
• Interior design
• Signage
Thank you
www.mrobertsdesign.com
martin@mrobertsdesign.com