Maxemail by Emailcenter

Email Marketing Made Easy
Maxemail by Emailcenter
Emailcenter specialise in making advanced email marketing simple and
easy-to-use. Our clients use Maxemail to engage with their subscribers
via automated, relevant and highly targeted email campaigns.
Why Maxemail?
Range of Features and Bespoke Component Creation
Maxemail offers a number of features that provide our growing portfolio of clients with a range of
easy-to-use tools to help maximise campaign performance.
Proven Campaign Performance and Reliabilty
Emailcenter focus strongly on the performance and reliability of Maxemail and its features, which is
why Britain’s best brands, large and small, choose Maxemail for their email marketing programmes.
Dedicated Support and Training
Emailcenter offer a tailored training programme to each client and manage the implementation of the
project for you. Our dedicated support team are on hand to assist you when required.
Catering for all Abilities
Maxemail caters for all levels with a range of simple, advanced and complex features. Emailcenter also
offer a fully managed service for those without the time, resource or technical knowledge.
User Friendly Interface
Maxemail’s intuative and easy-to-use interface is built to make your email marketing a straight forward
process.
Maxemail Features
Maxemail is an award-winning software platform offering a number of features which provide marketers with a
range of easy-to-use tools to help maximise email campaign performance. Maxemail caters for all levels with a
range of simple, advanced and complex features which are broken down into four catergories:
Data
Create & Edit
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
Test & Send
Report
2
Data
Segmentation
Forms
Maxemail makes segmentation a simple
process, enabling you to create personalised and unique emails by grouping subscribers based on your desired criteria
such as; gender, location, interests, etc. Applying this
approach to your email campaigns makes it easy to
target your customers and can significantly improve
campaign performance.
Forms are a key element behind growing
your data, and data is the key element
behind a successful email campaign. It
may be a relatively simple process to build
your recipient list, however, it is vital to ensure that the
data collected is relevant. Gathering rich data enables
you to create personalised and dynamic emails.
Snippets
Recipient List
Save time creating email campaigns
by having reusable content instead of
writing the same code time and time
again. Snippets enable you to edit a styled
element of your email by just editing the root file
instead of editing all of your templates.
Maxemail makes it straightforward to
upload, append and manage your data.
A variation of lists can be created and
uploaded into the Maxemail platform,
including; seed/test lists, automatic master lists, and
automatic unsubscribe and bounce lists.
Product Tables
Profile Fields
Product tables hold valuable information
which can be linked to your recipient.
This information can be used to generate
dynamic content for your email campaigns,
giving you the ability to send an email to your subscribers containing different content depending upon
the recipients preferences, history and behaviour.
Profile fields hold information about each
of your recipients. This information can
include such fields as name, email address
and gender. The information imported
into the profile fields can then be used to personalise
your campaigns – making your emails more appealing
for your recipient to engage with.
Rulesets
Integration
Create relevant and engaging email
campaigns with dynamic content determined by the rulesets which you define
based upon the recipients profile data.
Dynamic content gives your email campaigns a
personal touch which will be tailored to your recipient.
Maxemail makes integration an easy
process with the ability to integrate with
a number of industry leading platforms to
maximise your experience.
API
All email marketing automation functions
available within the interface are available
through the Maxemail API.
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
3
Create & Edit
Email Editor
Simply edit your HTML templates with the
use of Maxemail’s email editor. The editor
makes editing emails a quick and easy
process requiring no HTML knowledge.
Image Library
With Maxemail’s Image Library there is
no need for third party image hosting,
meaning that your emails will load quicker
for the recipient.
Email Builder
Email Builder Templates
Maxemail’s Email Builder is the easiest
and quickest way to create mobile responsive emails. Using simple drag and drop
functionality, you can create responsive
emails with no HTML knowledge which will automatically adjust to the device they are viewed on.
Make your email campaigns a quick and
easy process by taking advantage of a
selection of email builder templates which
involve our simple drag-and-drop functionality ready for you to insert content as you please.
Controlled Templates
Standard Templates
Keep your brand identity consistent by
using controlled templates. Controlled
templates provide you with the ability to
edit and repeat defined sections within an
email campaign without the need to access the HTML
code.
Maxemail provides users with the ability
to create custom templates for one-off
campaigns. Or if time is of the essence,
our experienced design team can create
these for you to ensure you have the perfect design
for your campaign.
Automated Emails
Standard Emails
Maxemail makes it easy to create transactional and recurring emails, allowing you
to set up emails to send to desired recipients by a specific event trigger. These
could be used for sign up form completion, the completion of a transaction, birthday emails etc.
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
Easily create a standalone email for a one
off campaign.
4
Test & Send
Scheduling
Maxemail enables you to schedule your
newly created emails to be sent at the time
that works best for you, no matter how far
in the future.
Inbox Preview
Mitigate the risk of experiencing display
issues with your email campaigns by previewing your email across a large library of
different email clients.
Check Email
Campaign Approval Process
Eliminate the risk of potential errors being
included in your emails with the use of
Maxemail’s Check Email feature. This
prevents those errors that sometimes slip
through the cracks, such as broken images and links,
from occurring.
Ensure complete control of your email
campaigns through Maxemail’s campaign
approval process, allowing you to select
certain users to have the authority to send
your campaigns, eliminating the risk of campaigns
being sent accidentally.
Split Tests
Inbox Testing
Test different contents against each other
and then send the best performing version
to the rest of your database.
Multivariate Testing
Go beyond a simple A:B split test, testing
multiple elements of an email using Maxemail’s multivariate testing.
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
Test the deliverability of your email across
a range of the most popular email clients.
Unlimited Test Sends
Witness your campaign in its destined
environment as many times as you wish
with an unlimited number of test sends,
allowing you to send your email campaign
to yourself, colleagues or whoever you wish to gain
feedback and eliminate the risk of errors. Maxemail’s
test sends don’t have any effect on your email credits,
allowing you to send as many test emails as you
desire.
5
Report
ROI Tracking
Insight Reports
Receive detailed insight into your subscribers behaviour through Maxemail’s
ROI tracking feature. ROI tracking enables
you to track conversions and revenue
from your email campaigns and gain full clickstream
data for each recipient that clicks a link within your
email.
Insight Reports help explain what you
should be doing next with your email
marketing by providing a fresh overview
into the health of your email database.
Understand how many customers never open any
emails, or identify the point in the customer lifecycle
that list fatigue starts.
Email Client Reporting
Custom Dashboards
Discover which email clients and devices
your emails are being opened on.
Users can create their own custom dashboards that provide all of the information
they need at their fingertips without the
clutter of too much data.
Data Export
Google Analytics
All data from the email analysis reports can
be exported either through the interface,
as CSV files, or via the API. This information
can then be passed into your CRM or Data
Warehouse to enrich your existing offline datasets.
Maxemail makes it easy to enable Google
Analytics tracking so that you can follow
the success of your email campaigns and
monitor the content path that your subscribers follow from the initial click through to your
website.
Segment Reports
Email reporting starts getting exciting
once you move away from flat statistics and drill down into performance by
segment. Based upon any data you hold
against customers, compare segments such as males
versus females to understand where in your database
results are coming from.
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
6
Security & Collaboration
Team-working & Managing User Access – Email Security & Collaboration
Managing a large amount of users can create a number of challenges, each of which are addressed through a range
of features in Maxemail. Control which parts of the email platform users can access, and ensure email messages
are delivered error-free.
Individual User Permissions
Assign users with a unique set of access rights to specific folders and features relating to their role.
Multi-workspace & Folders
Keep all data, emails and other assets separate. Permissions can be added to folders and workspaces
to ensure users only have access to their department’s assets.
Approval & Testing
APPROVED
Ensuring all emails are approved by an authorised sender. Additionally, a range of testing tools are
available including; rendering, spam checking, link checking and dynamic email preview.
Security Keys & IP Lockdown
Prevent unauthorised access to Maxemail through security keys, password protection and IP address
restrictions.
Some of our Clients
Maxemail by Emailcenter
www.emailcenteruk.com
01327 811 884
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01327 811 884
info@emailcenteruk.com
www.emailcenteruk.com
@Emailcenter