Email Marketing

Europa Studio Email Marketing
Email Marketing
Send beautiful email campaigns, track the
results and manage your subscribers.
For further information, call 01202 232839 or email
info@europastudio.co.uk
Copyright © 2004-2012 Europa Studio. All rights reserved.
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Europa Studio Email Marketing
What is email marketing?
Email marketing is the perfect choice for businesses
looking to send newsletters, special offers and
promotions via email to their customers.
When compared with the production and delivery
costs of direct mail newsletters, email marketing
is an inexpensive and very targeted form of
marketing your product or service.
You can see exactly who has opened your email,
what your subscribers have clicked on and who
they have forwarded the email to. This information
allows you to track their interests, improve your
campaigns and find out what works.
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Europa Studio Email Marketing
Why use a
professional
email marketing
service?
Many of our clients have adopted our email
marketing service as a result of unsuccessfully
trying to send bulk email using Microsoft Outlook
and other email applications.
These applications used in conjunction with a
mistake is exposing your entire list in the To:
line, which violates all of your list members’
confidentiality and exposes their email addresses.
standard email server are not designed for email
4. MANAGE BOUNCED EMAILS
can actually undermine rather than aid your email
your subscriber list by automatically handling
marketing and have significant limitations that
Our software takes all the pain out of managing
marketing efforts.
the messy stuff like bounces and unsubscribes.
1. SEND LIMIT
using your standard email account is not possible.
emails to more than 50-100 names due to concerns
5. DELIVERABILITY & BEST PRACTICE
bulk messages).
your email is sender reputation. We go to great
2. YOUR ADDRESS CAN GET BLACKLISTED
with great deliverability. An incredibly important
provider and have your IP address, domain name,
abused by spammers, and that our clients stick
types blocked or even blacklisted. In fact, even
and DomainKeys/DKIM we are able to build strong
range) as another server that sends spam, your
the chances of your email being delivered.
Most Internet providers don’t let you send bulk
about spam (i.e. unsolicited and indiscriminate
Managing these critical list management functions
The most important factor in the deliverability of
lengths to ensure we can offer you a reliable service
It is very easy to land up in trouble with your Internet
part of this effort is ensuring the server is never
email address or a combination of these different
to best practice. Using technologies like Sender ID
if your server is in the same “neighborhood” (IP
relationships with Internet providers and improve
server could get blacklisted too.
6. REPORTS
This has happened to a large number of our clients
The problem with using a standard email clients
the correct software or an appropriately powerful
doing with your emails. Our software provides
as a result of trying to send bulk email without
is that you don’t know what your subscribers are
email server.
great looking reports that let you measure the
3. MAILING LIST CONFIDENTIALITY
moment your campaign is sent you have access
mistakes can happen. Perhaps the most common
your subscribers are interacting with it.
When using Outlook or other email applications,
effectiveness of every campaign you send. The
to a range of reports that show you exactly how
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Europa Studio Email Marketing
Our Software
Our email marketing service offers everything
you need to manage your own successful email
campaigns. From organising contacts to creating
and
sending
beautiful,
personalised
email
campaigns - you can manage it all using only your
web browser.
We use a powerful and reputable email server
that can support the sending of large numbers
of emails without crashing or problems such as
duplicate sending.
Our system has features such as automatic
unsubscribe and bounce-back handling to ensure
that not only are your emails delivered, but
also that you comply with important anti-spam
legislation.
We also supply a mobile optimised version of our
email marketing software that gives you quick
access to great looking reports on any campaigns
you’ve sent. Just head to your account on any
popular mobile device like an iPhone or Android
and the mobile version will be shown by default.
You don’t need to install anything, because it is
a web application, not a native phone application.
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Europa Studio Email Marketing
1. CREATING AND SENDING EMAILS
2. MANAGING EMAIL LISTS
Creating a newsletter couldn’t be simpler. Our
Our software automatically handles all new signups,
that allows you to quickly create your newsletters,
for you behind the scenes. This ensures you keep
email marketing system uses a simple online editor
adding text, images and links.
We will create your company its very own reusable
unsubscribes, bounces and even spam complaints
on the right side of spam laws without having to
think about it.
email templates, designed specifically to match
Every email you send includes a single-click
and logos.
feature lets your subscribers manage their own
your branding using the appropriate fonts, colours
unsubscribe
link
and
our
preference
centre
subscription.
You can create as many different lists as you need
as well as being able to completely customise the
signup and unsubscribe process for each list. You
can have your own landing page for new signups
and send your own welcome emails when they
confirm their subscription.
You can easily extend your lists to capture anything
and everything about your subscribers. Not only
that, but you can easily personalise your emails
with any of the custom data you’ve captured.
To make things even more targeted, you can
build segments in your list that target a specific
type of subscriber. These can be based on any
subscriber demographics you’ve captured as
well as past campaign activity. For example, only
those subscribers that opened the last 3 emails or
clicked a specific link.
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Europa Studio Email Marketing
3. REPORTS
Every time you send a campaign, we’ll show you
who is opening it, clicking links, forwarding it to
their friends, liking it on Facebook or mentioning it
on Twitter. See who unsubscribed, bounced out or
even marked it as spam.
Statistics like open and click rates are useful for
each campaign, but it’s when you start comparing
results over time the data really shines. By looking
at trends, our compare campaigns report makes
it easy to see exactly what is and isn’t working in
the emails you send.
By comparing stats like opens, clicks, bounces,
unsubscribes and even spam complaints, you can
quickly see what content your subscribers find
relevant, and just as importantly, what they don’t.
Our reports make it easy to zoom right down to
the subscriber level and see a timeline of exactly
what they did with your email. Take this a step
further and see your lifetime history with that
person. Which campaigns did they open, what
links were they interested in, how many times
they forwarded your emails. All this is available for
every subscriber in your account and is updated
in real-time.
You can also see on a map in real-time where all
your subscribers are located across the globe.
We’ve made it easy to share so friends and
colleagues can watch the action with you as it
happens.
Our social sharing feature makes it easy for you
to share your campaigns on Twitter and Facebook
and then see a great looking report on the results.
Add a Facebook “Like” or Twitter “Tweet” button
to your emails or share them straight from your
account, then sit back and see not only which
subscribers are sharing with their friends, but
what they’re saying about you.
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Europa Studio Email Marketing
Full Feature List
EXPERT DELIVERABILITY
Authentication,
relationships
with
Internet
SUPPRESSION LISTS
Never send to anyone who has unsubscribed,
bounced or marked you as spam.
COMPARE CAMPAIGNS
providers and more ensure your emails are
Spot trends by comparing opens, clicks and more
delivered.
for multiple campaigns at once.
ONLY PAY WHEN YOU SEND
LINK CLICKS
Simple pricing that means you only pay when you
Learn what subscribers are interested in by which
send, no hidden fees.
links were popular, who clicked.
AUTORESPONDERS AND DRIP CAMPAIGNS
ACTIVITY TIMELINE
welcome messages, birthday greetings and other
a handy timeline.
Quickly build and schedule a series of automated
date-based campaigns.
A/B SPLIT TESTING
Write two different subject lines and see which
one generates the most opens. Design completely
different emails and see which version gets the
most clicks. Tell our software how to decide a
winner, we’ll send the two options to a sample of
your list and then automatically send the winner
to everyone else.
PERSONALISATION
Make it personal by inserting for example your
subscribers name or a product they purchased.
SEND IN ANY TIME ZONE
Full control over when your recipients will receive
your campaigns.
FORWARD TO A FRIEND
Track viral activity by seeing exactly which
subscribers forward on to a friend.
CAMPAIGN ARCHIVE
Add a line of code to your website for a full archive
of your newsletters that automatically updates.
POWERFUL REPORTS
Track the opens, clicks, forwards, unsubscribes,
bounces and more.
BOUNCES
See who bounced and why, and we’ll figure out if
See your complete history with every subscriber in
CUSTOM FIELDS
Store anything you like on subscribers and easily
insert them into email content.
SEGMENTS
Send targeted campaigns to groups of subscribers
based on your own criteria.
EXPORT TO EXCEL
Select the fields and export any list in your account
straight to Excel. Export all reporting data to Excel
for offline storage or further analysis.
CUSTOMISE EVERYTHING
Change the look and feel of the entire signup and
unsubscribe process.
CONFIRMED OPT-IN
Require subscribers to confirm their email address
when signing up to your list.
RSS FEED FOR LIST ACTIVITY
Track new subscriber activity for any of your lists
without needing to login.
PREFERENCE CENTRE
Let your recipients manage their own subscription
preferences.
FLEXIBLE IMPORTING
No matter the format your lists are in, we make it
easy to import into your account.
we should try again or remove.
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Europa Studio Email Marketing
Costs
Example
SETUP COST
Costs shown here include a £5 sending fee plus 3p
We charge a nominal setup fee of £499, which
1000). There are no ongoing costs - you only pay
includes:
• Creating your account
• Building your subscriber list from your existing
contacts
per email (2p per email for subscriber lists of over
when you send.
Sending costs for email lists of over 5000 can be
discussed at an even lower price point.
• Validating your email address and subscriber
No. of Subscribers
Cost to Send £
• Creating 6 custom email templates with your
100
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list
company logo and branding
• Creating an email capture form for your
website to help collect email addresses
• The use of our email marketing system and
powerful email servers needed to schedule and
send your emails
• Consultation,
training,
technical support
documentation
and
SENDING COST
With our email marketing system, there are no
ongoing costs – you only pay when you send.
200
0-999
3p/email
11
300
14
400
17
500
20
600
23
700
26
800
29
900
32
1000
1100
1000+
2p/email
25
27
When you send an email campaign, there is an
1200
29
(changing to 2p per email for subscriber lists of
1300
31
1400
33
1500
35
2000
45
2500
55
3000
65
3500
75
4000
85
4500
95
5000
105
admin charge of £5 per campaign and 3p per email
over 1000).
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Europa Studio Email Marketing
Clients currently using our email marketing service
&
Whitehall
Arlington Hotels
THE
For a demonstration, call 01202 232839 or email
info@europastudio.co.uk
Copyright © 2004-2012 Europa Studio. All rights reserved.
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