public relations society of the philippines

PUBLIC RELATIONS SOCIETY OF THE PHILIPPINES
The Public Relations Society of the Philippines (PRSP) is
the country’s premier organization for communication and PR
professionals. In its roster are practitioners who represent
business and industry, the academe, government, non-profit
organizations, and professional services among others.
PRSP is a non-stock, non-profit organization established on
February 19, 1957 by leading Filipino PR experts. The
Society’s mission is to advance the practice of public
relations by:





uniting those engaged in the profession;
encouraging continuing education of practitioners;
generating public confidence in the profession by
promoting high ethical practice and encouraging high
standards of public service;
playing the active role in all matters affecting the practice
of public relations; and
strengthening the relationships of public relations
professionals with employees and clients, government at
all levels, educators, media and the general public.
As part of its objective of working for the advancement of the welfare of the Filipino
people through the dignified, ethical and effective practice of public relations, the Public
Relations Society of the Philippines (PRSP) has organized 18 national PR congresses
through the years.
Held during the officially recognized Public Relations Month of September, some of these
Congresses include:
12th National Public Relations Congress
September 22-23, 2005
CONGRESS THEME: “PR.Actually!”
13th National Public Relations Congress
September 28-29, 2006
CONGRESS THEME: “MINDMAP: Charting the Course of PR in a New Millennium”
14th National Public Relations Congress
September 26-28, 2007
CONGRESS THEME: “PR PRogressive!”
15th National Public Relations Congress
September 16-17, 2008
CONGRESS THEME: “Planet. People. Partnership”
16th National Public Relations Congress
September 10-11, 2009
CONGRESS THEME: “The Social Change Challenge: PR – Pushing Reforms”
17th National Public Relations Congress
September 23-24, 2010
CONGRESS THEME: “PR 2.0: Build. Engage. Deliver.”
18th National Public Relations Congress
September 22-23, 2011
CONGRESS THEME: “PR in a Transparent World
The social and digital media revolution has brought about an Age of Disruption that calls for changes in
the way businesses and organizations can best respond to influence the consumer’s mind.
The advent and power of connective technologies have given people tools that link them to vast amounts
of information as well as to one another. Disruptive influencers such as Facebook, Twitter, blogs,
flashmobs and mobile technology create tremendous opportunities for brands or governments to create a
new competitive mindshift for more effective customer or citizen engagement.
The 19th National PR Congress, with the theme PR 360o: RESPONDING IN THE AGE OF DISRUPTION,
’has lined up topics that will assist communications professionals in achieving the required shifts in
mindsets, and in formulating the relevant PR strategies that will make the new media work best for them
while building on the gains of traditional media.
PR 3600 is about understanding how PR professionals can capitalize on messages, and how they can
efficiently integrate all these channels in winning the hearts and minds of their stakeholders.
The 19th National PR Congress seeks to share the best practices of industry leaders and influencers on
how they successfully communicate with their audiences, and effectively engage stakeholders across
every platform, every device, keeping in mind the fundamental principles of public relations.
SWALLOWING THE RED PILL: The Age of Digital Disruption
Pierre-Alain Guillon - CEO, F5DIGITAL Operations
CLICK: Tools that Changed the Rules
Juan G. Chua - President, Computer Manufacturers, Distributors & Dealers
Association of the Philippines (COMDDAP)
Manny Fernando - CEO, Megamobile Philippines | President, IMMAP
Art Samaniego - TechNews Editor, Manila Bulletin
WHO ARE THE MEDIA TODAY? Citizen Journalism
Bruce Oltchick - Managing Director, Universal McCann
Inday E. Varona - Head, Bayan Mo iPatrol Mo
Jayvee Fernandez– Professional Blogger (abuggedlife.com) | Sr. Manager, ID8
WHAT YOU SEE IS WHAT YOU GET: Issues & Challenges in New
Media
Eden Lau - Co-Founder & COO, Brandtology
Leah Besa-Jimenez - Group Head-Digital Media, Smart Communications
WHAT YOU DON’T SEE IS BETTER YET: Opportunities for Public
Relations & Issues Management
Cameron Buckley - Chief Marketing Officer, Sentia Media
Maria Ressa - Executive Editor & CEO, Rappler.com
WALK THE LINE: Has Ethical Practice Changed with the Change in
Influencers?
Paul John Pena - Chief Digital Officer, Leo Burnett Worldwide | Vice-President,
IMMAP
Noemi Lardizabal-Dado - Editor, Blog Watch Citizen Media | Features Editor,
Philippine Online Chronicles
Carlos Palma - Executive Director, Havas Media
GANITO KAMI NOON, PAANO KAYO NGAYON?
Mikey Bustos - Talent, GMA Network | Youtube Sensation
INTEGRATING COMMUNICATIONS AMIDST THE DISRUPTION
John Martin Miller - Chairman & CEO, Nestle Philippines (2012 Grand
Anvil Awardee)
ACCIDENTALLY ON PURPOSE: Reputation Management
Tony Ahn - Digital Marketer & Reputation Management Consultant
Prof. Enrique Soriano - Ateneo Graduate School of Business
TOUCH: Engaging the External Audience
Steve Romasanta - Marketing Director, PepsiCo
MODERN FAMILY:
Keeping the House in Order thru Internal
Communications
Haidee Enriquez - Vice President for Human Resources - Asia Pacific, Sitel
(DON’T JUST) DROP IT LIKE IT’S HOT: Crisis Communications
Richard Brundage - President, Center for Advanced Media Studies |
Author, The Heart in Communicating
MISSION POSSIBLE: Issues Management
Atty. Michael Toledo - Sr. Vice President for Corporate Affairs, Philex Mining
ROMANCING THE DISRUPTION: Branding the Philippines Here and
Abroad
Hon. Ramon Jimenez - Secretary, Department of Tourism
(632) 623 9479 | (632) 387 5104 | (632) 814 0266
info@PRCongress.ph
www.PRCongress.ph
www.facebook.com/PRSPNews
@PRSPNews
19TH NATIONAL PUBLIC RELATIONS CONGRESS
September 27-28, 2012, Grand Ballroom, InterContinental Manila, Makati City
(Please print and fax to 814 0266)
Name
Last
First
Middle Initial
Position
Company
Address
Tel. No.
Mobile No.
E-mail
Fax No.
Company Website
How many participants from your company will be joining the PR Congress?
EARLY BIRD RATES (until August 15, 2012)
PRSP Member:
Non-Member:
P 8,000
P 10,000
REGULAR RATES
PRSP Member:
P 10,000
Non-Member:
P 14,000
NGO/Government (No early bird rate)
P 6,000
Academe (Students):
P 5,000
Academe (Faculty Members):
P 7,000
Group rate (for non-PRSP members ONLY): 4 registrants + 1 free
Please deposit cash or check payments to:
Account Name : Public Relations Society of the Philippines
Account No. : 0485 0083 725
Bank Name : BDO
Branch : Pioneer Highlands-Madison Branch
Please notify us of your payment by sending your validated deposit slip with your name indicated on it through fax at 814-0266, or
email at info@prcongress.ph. Receipt of this document will trigger us to confirm your enrollment and prepare the Official Receipt
which shall be sent to you by mail or courier.
For cash payments, please visit our office: Unit 908, 9th Floor Cityland Condominium 10 Tower 1, 156 H.V. Dela Costa Street,
Salcedo Village, Makati City
Presented by:
in
in cooperation
cooperation with
with
MAJOR SPONSORS
MINOR SPONSORS
MEDIA PARTNERS
MEDIA INTELLIGENCE PARTNER
ONLINE MEDIA PARTNER
WEB PROVIDER