San_Diego_ - the San Diego Imperial Chapter of HFMA

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Message from the President
Inside This Issue
President’s Message
1
Membership
2
Education & Events
3-6
Articles
7-8
Certification
By: Shannon Vanderbilt
President San Diego—Imperial Chapter of HFMA
It is already autumn and more than a quarter of this HFMA
year is complete. I hope you have had a chance to participate
in some of the great education the chapter has put together this
year. The chapter recently co-hosted a successful Fall
Conference with the Southern California Chapter.
9
Awards & Volunteerism
10
Sponsor Highlights
11-12
Sponsor Benefits
13-14
Finance Update
15
This year marks the 24th year of this great event and was held in Orange County
at the Hyatt. The chapter is looking forward to co-hosting again next year.
The chapter leadership continues to work diligently at putting together excellent
educational and social events. Here are just a few of the events coming up in the
next few months so watch you email for invitations and be sure to mark on your
calendars:

November 13th – Excel Webinar

December 2nd – Legislative Update and CEO/CFO Panel & Holiday
Networking event

December 11th – 2015 Coding and Regulatory Updates Webinar

January 11th – 14th – Region 11 & Golf Tournament
2014-2015 Chapter Leadership
Shannon Vanderbilt - President
Jennifer Hays - President-Elect
Judy Riesen - Vice President
Fahd Benabdeljalil -Treasurer
Deanna Sandoval- Secretary
Aaron McDaniel - Program
Debbie Binczewski- Membership
Chris Udell - Newsletter
Margie Drobatschewsky- Sponsorship
Jeff Goodall - Social
Pia Labos– Immediate Past President
Susan May - Certification
Kathy Cain - CHA Liaison 2013-2014
Bryan Webster - Webmaster
Julie Haluska - Founders Contact
Julie Haluska - Awards & Volunteerism
The annual membership satisfaction survey is currently underway and we
strongly encourage our membership to participate. The chapter leadership will
use these results to guide us when planning future events.
The survey touches on everything from the topics we cover to the time of the
month we host events. It is invaluable information, so please take a few minutes
and complete it. The survey ends on November 17th.
As the holidays approach I hope that we all can take the time to appreciate the
little things that make all the hard work worthwhile. Our industry is
challenging, but very rewarding and my hope is that the San Diego Chapter of
HFMA is helping provide you with the tools and resources you need to succeed.
Please feel free to reach out to me directly if you have any concerns, suggestions,
or feedback; my email is s1vanderbilt@ucsd.edu. I look forward to hearing from
you soon and seeing you at our upcoming events. Thank you.
Diana Gernhart - Region 11 Executive
Rina Patel— DCMS Contact
Shannon Vanderbilt
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By: Debbie Binczewski
Welcome aboard new members! We are excited about the prospects for growing our great chapter. I
want to recognize our New Members who joined between August 2014 and October 2014.
Please Join us in Welcoming Our New Members
Jaynelle Stichler - San Diego State University
Jin Nguyen - Kaiser Permanente
Peter Rodrigues - Centrak Inc.
Reid Sund - AKT CPAs
John Vera - Golden Hour
Kevin Min - West Living
Brad Wise - GE Healthcare
Sean Benfield - CareFusion
Basak Kaya - HFS Consultants
Matt Bacino - Cardinal Health
We are very excited about the upcoming year. HFMA is giving out great new prizes as incentives to
help us grow our Chapter membership.
Please see the HFMA National website for the new prizes and more details at:
http://www.hfma.org/mgam .
If you have any questions regarding becoming a member or any membership questions please
contact me at dbinczewski@jacobusconsulting.com.
Thank you Debbie Binczewski,
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Upcoming Events
Save the Dates!
November 13, 2014 12:00 PM - 1:30 PM
Making Excel Work for You Webinar
Pivot Tables & Vlookup Formulas, Basic Macros
Various Tips and Tricks for Finance Staff
Please visit the following link for more information and to register:
https://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=EB51DC8980473D
December 2, 2014 10:00 AM - 5:30 PM
Annual Regulatory Update with CEO/CFO Roundtable
AMN Healthcare
12400 High Bluff Dr, Suite 100 San Diego
Please visit the following link for more information and to register:
http://www.cvent.com/events/december-2nd-annual-regulatory-update-with-ceo-cfo-roundtable/invitation-39b15930e91c49709ed13ea8c92bd44d.aspx
December 8, 2014
OIG Updates Webinar
Please visit the following link for more information and to register:
http://hfmanortherncalifornia.cmail2.com/t/ViewEmail/r/224A2F8E6E81D9CD2540EF23F30FEDED
December 11, 2014 10:30 AM - 1:30 PM
Webinar Hawaii: 2015 Annual Coding and Regulatory Updates
Please visit the following link for more information and to register:
http://www.hfma.org/Content.aspx?id=23837
January 11, 2015 - January 14, 2015
HFMA Region 11 Healthcare Symposium & Golf Tournament
Manchester Hyatt, San Diego CA
Please visit the following link for updates:
http://www.hfmasandiego.org/site/epage/92941_492.htm
January 12, 2015
OIG Updates Webinar
Please visit the following link for more information and to register:
http://hfmanortherncalifornia.cmail2.com/t/ViewEmail/r/224A2F8E6E81D9CD2540EF23F30FEDED
Suggestions for educational sessions are always welcome. Please contact Aaron McDaniel Program Chair for 2014-2015:
Aaron.McDaniel@ecrmc.org with suggestions or comments.
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Revenue Cycle 101 & Customer Service Training
The San Diego – Imperial Chapter hosted back to back events on August 18-19 geared towards revenue cycle staff.
These sessions were well received by local provider staff as we focused one day on Customer Service Excellence in the
revenue cycle and the other was the popular HFMA program – Revenue Cycle 101. These sessions were led by long
time HFMA trainer and revenue cycle consultant, Vicki Morgan.
The sessions included great training materials, including training videos that participants could bring back to their
organizations and use with their teams. Keep these events in mind next year for all revenue cycle staff, students and
others interested in the topic. You’ll get a great ‘bang for your buck’ with these very low cost training programs, keep
an eye out for 2015!
Patient Access Day
October 3rd was the Patient Access Day event hosted by AMN Healthcare in their beautiful auditorium in the Del Mar
area. The event featured several speakers and a provider panel in discussions around important Patient Access topics
related to ACA and supporting the uninsured.
The day began with a presentation from the Free Choice Healthcare Foundation and their success helping the
uninsured in partnership with healthcare providers. The day then moved into follow up presentations on ACA related
issues and Medi-Cal changes and strategies to help providers and patients through the maze that is the ACA. Ana
Gonzalez from Diversified Healthcare and Lynn Otani from Otani Consulting shared their years of experience and
discussed strategy with providers in a well-received discussion.
The day ended with a provider panel including Peggy Kiolbasa from UHS, Mollie Drake from Scripps Health and
Maria Jimenez from Sharp Healthcare moderated by HFMA Program Chair Aaron McDaniel. The panel discussion
allowed providers to share their challenges, strategies and success stories during the first year of open enrollment in
ACA and the newly expanded Medi-Cal program. Attendees participated in and thoroughly enjoyed the open panel
discussion forum.
Feedback on the event was very positive and everyone looks forward to this event
becoming an annual activity to welcome in the new membership year.
Please be sure to check the San Diego - Imperial HFMA website for updates on future education events.
By: Aaron McDaniel
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2nd Annual HFMA Region 11 Fun ‘N’ Sun Golf Tournament
Where -Coronado Municipal Golf Course – Just minutes from
Manchester Hyatt Hotel.
When - Sunday, January 11, 2015, 7:30AM registration and
8:30AM Start time
Why – The view, the fun, the golf….do you need more?
Coronado is local San Diego favorite for view and golf. It boasts
spectacular views of the downtown San Diego skyline, boats in San
Diego Bay, the Coronado Bridge, and the World Famous Hotel Del Coronado
Format – 4 person teams will compete in a scramble format for
lots of fabulous prizes and fun….(small number of prizes but lots of fun).
How - Register on line for symposium or golf at
http://www.hfmaregion11symposium.org/golf_info.lasso
How much - Individual ($105) Foursome ($400)
All registrations include green fees, golf cart, tee prizes and a BBQ lunch.
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BY JOHN HARRIS AND IDETTE ELIZONDO
The number of physician-led ACOs is growing faster than the number of hospital-physician ACOs.
Increasing numbers of physician groups are evaluating bundled payment arrangements. Payers are
working directly with physicians on patient-centered medical homes (PCMHs). It appears that
physician-led accountable care initiatives are here to stay.
In some markets, physician-led networks may compete successfully by driving down hospital
utilization and shifting referrals to low-cost or more cooperative hospitals. For hospitals in those
markets, it will be essential to partner effectively with physician-led accountable care initiatives. By
doing so, preferred hospitals could gain market share to offset utilization reductions.
To become a preferred partner for physician-led initiatives, hospitals should focus on five areas:





Admissions and readmissions
Avoidable emergency department (ED) visits
Post-acute care
Employed physicians
Contracted rates
Manage admissions and readmissions. Accountable care initiatives seek to avoid the costs associated
with avoidable admissions or readmissions. Supporting physician efforts to better manage patients
with chronic conditions is the best way to achieve this goal. Intensive case management programs for
patients whose conditions are the most complex also can help reduce avoidable admissions. By
working closely with physician-led ACOs on clinical protocols, communication plans, and the flow of
patient medical information, a hospital can strengthen relations with the ACO and increase the
likelihood that it will be chosen by the ACO for more elective services.
Reduce avoidable ED visits. Physician-led ACOs rightly see avoidable ED visits as both costly and
reflective of poor quality care. They will want better communication from EDs, with immediate
outreach to the primary care physician of patients who visit the EDs.
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Coordinate care with post-acute providers. Ensuring a smooth transition out of the hospital is critical
to managing both quality and cost. Physician-led ACOs may form networks of post-acute providers to
help achieve this objective.
Hospitals can make themselves more attractive as partners by working with post-acute providers that
are willing and able to implement continuum-of-care protocols to address issues such as reducing
infections, readmissions, and length of stay. It may be useful to identify and work with facilities that
have more resources and better nurse/physician staffing ratios, or that are connected with the
hospital via rounding physicians or affiliated medical directors.
Align employed physicians. Hospitals with large networks of employed physicians, including
specialists, may benefit if those employed physicians can participate in a physician-led ACO or
support the ACO’s efforts. For example, hospital-employed specialists can focus on chronic care
management and other initiatives to help the ACO succeed.
Address contracted rates. Physician-led ACOs will look to manage costs by selecting hospitals that
have lower contracted rates with payers. This tactic can work for commercial plan deals, and low-cost
hospitals should tout this advantage. However, in Medicare ACO and bundled payments programs,
hospital inpatient rates are normalized, so there is no meaningful difference in cost, even between
teaching and community hospitals. (See the July 2013 Blog post by John Harris and Carole Graham for
a more detailed explanation.)
By being a good partner with physician-led accountable care initiatives, hospitals can align effectively
with community physicians, possibly increasing market share.
John Harris is a principal, DGA Partners, Bala Cynwyd, PA.
Idette Elizondo is a manager, DGA Partners, Bala Cynwyd, PA.
Publication Date: Tuesday, October 07, 2014
This article originally appeared on the hfm blog, www.hfma.org/hfmblog. Used with permission.”
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By: Susan May , CHFP Certification Committee Chair
Over the past year’s columns, we have talked about HOW to become certified through HFMA. Today, I would like to talk
about maintaining the certification.
Obtaining CHFP or FHFMA certification is not easy. It takes work and dedication to achieve certification. But once you
have achieved this designation, what do you need to do to maintain certification?
HFMA’s website is a great source of information regarding achieving and maintaining certification. The requirements
mentioned here have been taken directly from HFMA.ORG.
HFMA members who have earned either the Certified Healthcare Financial Professional or Fellow of HFMA designation must maintain their
certification by meeting two basic requirements:
Remain an active HFMA member in good standing
Complete 60 contact hours in eligible education programs every three years
Reporting your Activities:
You must show evidence of maintaining your CHFP or FHFMA designation every three years. Your three-year reporting period ends on May
31 of the "good through" year shown in your member record and begins on June 1 three years prior to your "good through" year.
Failure to meet the maintenance requirements by May 31 of the "good through" year will result in removal of your designation on September 1
of the "good through" year. The designation must then be re-earned by successfully completing the required certification exams and meeting
the other requirements for certification. Please note that failure to renew your HFMA membership can also lead to removal of your designation.
It is your responsibility to self-report your education activities using the online reporting tool. The only activities that do not need to be
self-reported are activities sponsored by HFMA National for which you have received CPE credit.
San Diego Chapter Certified Members
The following San Diego Chapter HFMA members have achieved and maintained either CHFP or Fellow certifications. These members have
made a commitment to their profession and have continuously stayed abreast of the changes in the healthcare finance community through
continued education. HFMA San Diego Chapter is a great source for continuing education!
Bravo to our Certified Members!
Kevin R. Anderson, CHFP
Dan Bannister, CHFP
William M. Comer, Jr., FHFMA, CPA, CMPE
Jeff K. Coolican, CHFP
Kari S. Cornicelli, FHFMA, CPA
Mendy-Sue L. Drew, FHFMA
Moises Eilemberg, FHFMA
John M Garcia, FHFMA
Frank C. Gless, FHFMA
Reid Hollyfield, FHFMA
Alece L. Hon, FHFMA
Thomas S. Kumura, FHFMA
Jeffrey M. Lambert, CMA, FHFMA
C. Patrick Lash, FHFMA, CPA
Susan A. May, CHFP,CRCR
Mayflor A Mejia-Obispo, CHFP
Maya Mohan, FHFMA
Timothy Nguyen, FHFMA,CRCR
Judy A. Riesen, FHFMA
Randolph P Siwabessy, CHFP
Lisa Marie Thakur, FHFMA, CPA
Robert C. Tyk, FHFMA
Xiang Wu, CHFP
Please contact me at Susan.may@palomarhealth.org or 760-739-2035 if you are interested in learning more about certification. You can also
go to http://www.hfma.org/chfp/ to download the certification brochure, or I can email you a copy.
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Julie Haluska
Awards & Volunteerism
Founders Merit Award System
The Founders Merit Award Series was revised in April 2004, returning to its core purpose of "Recognizing
the Volunteer in You." Point categories were adjusted to reflect volunteer activity only-eliminating the
accumulation of points for membership and educational attendance. Corresponding point allocations and award
levels were simultaneously adjusted.
HFMA encourages continuous active participation at the local and national levels. Therefore, the point system
and award levels have been established to promote continuous active participation in HFMA.
The Awards
The William G. Follmer Bronze Award is awarded after an individual has earned 25 (formerly 100) member
points. This award is named after William G. Follmer, who is credited with the creation of the American
Association of Hospital Accountants (AAHA) (now HFMA).
The Robert H. Reeves Silver Award is awarded to an individual who has earned 50 (formerly 200) total
member points. Reeves, an organizing member of the AAHA, was elected president of AAHA in 1956 and was
instrumental in creating the structure of AAHA.
The Frederick T. Muncie Gold Award is presented to a member who has earned a total of 75 (formerly 300)
member points. This award honors Frederick T. Muncie, an organizing member of the AAHA, and the first
president of the association (1947-1949). Muncie also assisted in the organization of the first AAHA chapter
(First Illinois).
The Founders Medal of Honor was added in 1986 and is conferred by nomination of the Chapter Board of
Directors. This prestigious award recognizes an individual who has been actively involved in HFMA for at
least three years after earning the Muncie Gold Award, has provided significant service at the chapter,
regional and/or national level in at least two of those years, and remains a member in good standing. A
chapter may nominate members for this award at any time
during the year.
Any question, please contact Julie Haluska at jhaluska@me.com
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We thank our ongoing sponsors, as they are part of our own "Revenue Cycle."
With the Sponsors ongoing financial support, the Chapter can in turn continue providing local economical education, and our members benefit from the
education and meeting the Sponsors.
For Sponsorship Opportunities please contact Jennifer Hays - jhays@turningpointrcs.com
Turning Point Revenue Cycle Solutions identifies highly qualified healthcare personnel to assist you
in your hiring needs, matching skill sets to your opportunity and culture. We ensure the candidates
are the best fit for your organization and offer the flexibility of short, medium, long term, and
permanent placements in positions ranging from management to staff in numerous areas in the
healthcare field.
At Turning Point Revenue Cycle Solutions, we recognize the need for specialized yet diversified
experience and have high standards for our employees. Candidates work history, skills, and
references are reviewed distinguishing those with the utmost credibility. Our flexibility allows us to
provide staff on site to aid in the day to day management and control of the processes or provide
remote workers as applicable.
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THE CIRIUS GROUP
AVADYNE HEALTH
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HELTON LAW GROUP
SALUCRO HEATLH SOLUTIONS
FREE CHOICE HEALTHCARE FOUNDATION
XTEND HEALTHCARE
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CORPORATE SPONSORSHIP RATES and BENEFITS AS OF JUNE 1, 2013
DIAMOND- $3500
 Signage at all chapter events
 C-Vent/Save the Date Recognition
 Logo recognition and description of services in chapter newsletter
 Chapter website front page logo recognition with Link to description of services
 Plaque of Appreciation presented at Year End event
 2 complimentary registrations at each chapter education event (can be used by company or invited provider guest)
 2 complimentary registrations at one social event (can be used by company or invited provider guest)
 Meal sponsor at each education event where meals are served
 5 minutes at each HFMA exclusive chapter event to represent company
 Table made available at each chapter event for company literature
 Pre/Post Attendee Lists for all events, for HFMA attendees only
GOLD- $2500
 Signage at all chapter events
 Logo recognition in each chapter newsletter
 Chapter website recognition
 Plaque of Appreciation presented at Year End event
 1 complimentary registration at each chapter education event (can be used by company or invited provider guest)
 1 complimentary registration at one social event (can be used by company or invited provider guest)
 Meal sponsor at 3 chapter education events of your choice
 5 minutes at one HFMA exclusive chapter event to represent company
 Pre/Post Attendee Lists for all events, for HFMA attendees only
SILVER- $1500
 Signage at all chapter events
 Logo recognition in each chapter newsletter
 Chapter website recognition
 Certificate of Appreciation presented at Year End event
 1 complimentary registration at each chapter education event (can be used by company or invited provider guest)
 Pre/Post Attendee Lists for all events, for HFMA attendees only
BRONZE- $500
 Signage at all chapter events
 Certificate of Appreciation presented at Year End event
 Chapter website recognition
 Newsletter recognition
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EVENT SPONSORSHIP RATES and BENEFITS AS OF JUNE 1, 2013
GOLD- $750
 Table top Booth Space
 Meal Sponsor (Lunch)
 Option to introduce Speaker
 5 minutes to represent company
 Pre/Post attendee list
 Recognition through Prize Giveaways (cost of prize is not included and is at vendor discretion)
SILVER- $500
 Table top Booth Space
 Meal Sponsor (Breakfast)
 Pre/Post attendee list
 Recognition through Prize Giveaways (cost of prize is not included and is at vendor discretion)
BRONZE- $250
 Table for literature
 Recognition through Prize Giveaways (cost of prize is not included and is at vendor discretion)
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HFMA - San Diego Imperial Chapter
Financial Performance
Three Months Ending August 2014
Balance Sheet
Assets
Liabilities and Fund Balances
Income Statement
August 31, 2014
$157,837
$157,837
May 31, 2013
$156,128
$156,128
YTD 5/31/14 Act
YTD 5/31/14 Bud
Variance
$13,040
($9,438)
$9,393
$19,062
($9,669)
($5,791)
($6,022)
$231
Revenue
Expenses
Net Income
For more information go to our website at www.hfmasandiego.org
Editorial Policy: The statements and opinions expressed in articles or features are those of the author(s) and do not necessarily
reflect the views of the HFMA San Diego—Imperial Chapter or the editor. The Editorial Board reserves the right to edit material
and to accept or reject contributions whether solicited or not. All correspondence is assumed to be released for publication
unless otherwise indicated. All rights reserved.
For any questions or comments, regarding this newsletter, please contact Chris Udell at c.udell22@gmail.com
For more information visit our website at
www.hfmasandiego.org