HFMA 2015 MEDIA KIT

HFMA’s advertising
HFMA
2015
opportunities offer your
MEDIA
KIT
brand maximum
reach and
TARGET. CONNECT. ENGAGE.
exposure.
Our team will
work with you to build a plan
The 1 opportunity to reach healthcare CFOs.
that
meets your needs.
#
™
HFMA’s advertising
opportunities offer your
brand maximum reach and
exposure. Our team will
work with you to build a plan
that meets your needs.
™
ABOUT HFMA
OUR MISSION IS TO LEAD
THE FINANCIAL MANAGEMENT
OF HEALTH CARE.
HFMA 2015 MEDIA KIT
With more than 40,000 members, the Healthcare Financial
Management Association (HFMA) is the nation’s premier
membership organization for healthcare finance leaders.
HFMA builds and supports coalitions with other healthcare
associations and industry groups to achieve consensus on
solutions for the challenges the U.S. healthcare system faces
today. Working with a broad cross-section of stakeholders,
HFMA identifies gaps throughout the healthcare delivery
system and bridges them through the establishment and
sharing of knowledge and best practices. We help healthcare
stakeholders achieve optimal results by creating and
providing education, analysis, and practical tools and solutions.
Learn more at hfma.org.
1
TA R G E T. C O N N E C T. E N G A G E .
The healthcare industry is transforming
to deliver value.
Finance professionals understand value. They know how to measure it, improve processes
to achieve it, and build the infrastructure to support it. With their business partners within
and outside their organizations, they are working steadily to achieve a vision of value.
Healthcare finance leaders
are hard at work developing
rational pricing systems
and improving their ability
to communicate pricing to
patients and payers.
“If you are going to
make a major purchase
involving significant
dollars and you do not
have a well-documented
and well-researched
ROI, you are not going
to get anywhere.”
Joseph M. Pajor, FHFMA, Administrative Director of Revenue Cycle,
Norwalk Hospital, in an interview with hfm
2
C O M M U N I C AT I N G
PRICES
AC C E S S I N G
C A P I TA L
Finance executives must help
their organizations secure
capital from a range of
sources — from bonds to
philanthropy to partnerships
with other organizations —
and allocate those funds to
fulfill hospital goals.
HFMA 2015 MEDIA KIT
Finance leaders are working with physicians, payers, and
other providers to enhance quality of care and care delivery,
optimize revenue, establish performance — or risk-based
contracts — and launch their own insurance products.
TRANSFORMING
R E L AT I O N S H I P S
I N T E G R AT I N G
THE REVENUE
C YC L E
P ROV I D E R S
As hospitals and physicians
integrate, the disparate
revenue cycle practices
of these two entities are
becoming clear. Technology,
process, and culture solutions
are essential to bridging
this gap.
Delivering Value
PAY E R S
P H YS I C I A N S
RETHINKING
I N F O R M AT I O N
T E C H N O LO GY
MAKING
VA L U E - B A S E D
BUYING
DECISIONS
Finance leaders are front
and center in the strategic
technology planning. This
involvement ensures that
IT delivers value and
enables efficient operations
in a time of organizational
transformation.
Given constrained resources,
finance is critical to
determining the ROI for
major purchases.
3
TA R G E T. C O N N E C T. E N G A G E .
HFMA delivers value to the industry.
HFMA provides fact-based perspective on healthcare issues of the day, from pricing to the root
causes of costs. Here are a few of our initiatives.
H E A LT H C A R E D O L L A R S & S E N S E S M
As the nation’s healthcare system undergoes dramatic changes, HFMA is committed to working with other stakeholders to
bring clarity and transparency to the price of health care for patients, payers, employers, and the American public. Healthcare
Dollars & SenseSM recommendations center around three issues:
Giving people clear, accessible
information when they need it, along
with information on quality, safety, patient
experience and other measures of value.
Communicating with patients clearly
and with respect—throughout the
treatment process—about their financial
obligations and ways of meeting them.
Helping patients understand and
resolve their medical accounts.
Each set of recommendations comes from a dedicated task force, convened by HFMA, including hospitals, physicians,
insurers, patient advocates, public officials, employers, and credit agencies. Learn more at hfma.org/dollars.
T H E VA L U E P R OJ E C T
Since 2010, HFMA’s Value Project has been helping healthcare
organizations create value for the multiple purchasers of health care.
The transformation toward value-based health care is reshaping the
delivery of care, patient expectations, and payment structures.
Learn more hfma.org/valueproject.
M A P F O R R E V E N U E C YC L E E XC E L L E N C E
Created by healthcare leaders, HFMA’s MAP — Measure, Apply,
Perform — is a comprehensive revenue cycle strategy that establishes
industry-standard metrics (MAP Keys), offers a web-based application
to track performance (MAP App), honors excellence (MAP Awards),
and shares lessons from industry leaders (MAP Event).
Learn more at hfma.org/map.
4
HFMA’s latest
Value Project
report published
in June 2014
SM
HFMA 2015 MEDIA KIT
HFMA Membership at a Glance
JOB LEVEL
JOB FUNCTION
41% EXECUTIVE
LEVEL:
CFO/Controller, President/
CEO/Executive Director,
Partner/Principal/Owner,
Other Chief Officer Excluding
CFO, Vice President,
Assistant/Associate Vice
President Excluding CFO
Senior financial executive HFMA
members control 90%+ of an
organization’s purchases for
business-related products and
services, including IT and consulting.
Other
25%
16%
10%
Accounting,
Audit, Budget
Administration
or Operations
38% MANAGEMENT
LEVEL:
Director, Manager,
Supervisor
24%
Finance
11%
Managed Care,
Compliance,
Reimbursement
14%
Revenue Cycle,
PFS, Access, HIM
T H E P R I N C I P L E S & P R A C T I C E S B OA R D
The 12-member P&P Board — established by HFMA
in 1975 — works with the AICPA, the Financial Accounting
Standards Board, and the Governmental Accounting
Standards Board to address the unique financial reporting
needs of healthcare organizations.
Learn more at hfma.org/principlesandpractices.
HFMA’s Principles and Practices Board (2014-15)
Back Row (left to right): Kimberly K. McKay, James LeBuhn, Brian P. Conner,
Brent W. Beaulieu, Gordon T. Edwards, Joseph M. Lemaire
Front Row (left to right): Timothy R. Weld, Staci L Dickerson, Marc B. Scher,
Barbara L. Potts, Jennifer P. Marion
Not Pictured: Robert S. Shapiro
5
“HFMA
MA provides us with
th an
n excellent
exxcellent way
w to
promote
through
ote our products
roduct and services
vice th
its flagship
ip publication,
pub
hfm magazine.
magaz
We have been an advertiser ffor several
consecutive years and receive great results
from this excellent publication.”
CARLA M. LYONS / VP, MARKETING / LILLIBRIDGE HEALTHCARE SERVICES, INC.
hfm MAGAZINE
hfm (Healthcare Financial Management) is HFMA’s flagship monthly publication.
It’s rated #1 by healthcare CFOs. When you advertise in hfm, your message reaches key
healthcare finance decision makers — the people who determine or influence how
their organizations spend millions of dollars.*
IN THIS SECTION:
•
•
•
hfm facts and figures
2015 hfm editorial calendar
hfm rates and deadlines
* Contact your advertising representative for specific audience details.
•
•
hfm Special Advertising Sections
Healthcare Cost Containment rates
and deadlines
TA R G E T. C O N N E C T. E N G A G E .
With practical content, your message is
in good company.
Each month, hfm delivers strategies and tactics to reduce cost, improve revenue, and manage
risk at their organizations. hfm provides busy CFOs with useful information written by top
professionals or based on interviews with industry leaders.
F E AT U R E A R T I C L E S
C O L U M N S A N D D E PA R T M E N T S
The cover story, case studies, and other features offer insight
and guidance about the industry’s current challenges. hfm’s
editorial calendar identifies special subjects, crafted to
respond to readers’ most pressing concerns every month.
Regular columns and departments include:
• Eye on Washington
• From the Chair
• Healthcare Value
• From the President
• Business Intelligence
• News Watch
I N T E RV I E WS
• Capital Finance
• Etcetera (including
Also among hfm’s regular features are interviews with
industry leaders, including top finance executives in hospitals
and health systems, who are shaping the next generation of
health care in this country.
• Healthcare Reform
FOCUS AREAS
Brief, monthly articles cover topics hfm readers tell us are
most important to them:
• Technology
• Revenue Cycle
• Cost and Quality
• Payment
• Integration
• Physician Relations
• Accounting
HFMA member profiles)
• Data Trends
T E C H N O LO GY E M P H A S I S
Because hfm knows how important it is to readers, every
issue shows how technology can make the business of
health care more efficient and timely. A specific focus of
hfm’s coverage is the technology essential for an effective
revenue cycle.
Readers turn to hfm month-after-month.
Healthcare CFOs have demanding roles. That’s why hfm is proud to be the #1 publication
to which they turn. They read it, retain it, refer to it, and recommend it.
CFOs VIEW hfm AS A TRUSTED RESOURCE.
A recent, blind mail survey was conducted representing 6,597 finance executives at domestic hospitals and health systems.
The survey sample of 1,000 organizations was selected systematically by Readex Research from a list consisting of HFMA
members, nonmembers, and individuals from an SK&A healthcare database (non-HFMA data). The findings found:
• 77% of all CFOs report receiving hfm, of which:
– 71% report reading three or four of the last four issues
– 77% report retaining hfm for future reference
• 71% of all CFOs would select hfm if they only had
one industry publication to read
• Nearly half (41%) of all CFOs report visiting hfma.org
in the past three months
CFOs WHO RECEIVE hfm AVERAGE
43
Attention
2014 Readex Preference Study
MINUTES READING A TYPICAL ISSUE*
* 2014 Readex Preference Study
8
h f m M AGA Z I N E | H F M A 2 0 1 5 M E D I A K I T
Deliver your message to key decision makers.
Healthcare leaders and other finance decision makers read hfm. The magazine reaches the
following segments:
H E A LT H C A R E O R G A N I Z AT I O N S
H E A LT H C A R E D E PA R T M E N T M A N A G E R S
The largest portion of our readership is professionals in
hospitals, health systems, or other provider facilities.
Hospital managers, directors, department heads, purchasing
officers, and others — who also read hfm — are authorized to
recommend and buy products and services in volume.
H E A LT H C A R E E X E C U T I V E S
Primary circulation includes CFOs, system executives,
administrators, assistant administrators, and vice presidents.
S U P P O R T S E R V I C E C O M PA N I E S
hfm also reaches accounting firms, consulting organizations,
and insurance companies, which may be in a position to
recommend your products and services.
hfm is still the #1 opportunity to reach
healthcare CFOs.
Total Advertising
Market Share
hfm (monthly)
23%
Modern Healthcare (weekly)
22%
Health Data Management (monthly)
11%
Healthcare IT News (monthly)
10%
Hospitals & Health Networks (monthly)
8%
Healthcare Executive (bimonthly)
6%
Healthcare Informatics (monthly)
6%
HealthLeaders (monthly)
6%
%
99
Healthcare Finance News (monthly)
4%
OF SUBSCRIPTIONS QUALIFIED WITHIN
THE PAST YEAR.
Health Management Technology
3%
BPA Worldwide, BPA Business Publication Circulation Statement,
December 2013
Readership
IT’S NO SURPRISE THAT READERSHIP
REMAINS STRONG YEAR TO YEAR:
9
TA R G E T. C O N N E C T. E N G A G E .
hfm’s 2015 Editorial Calendar
Featured Topics / Bonus Distributions / Special Sections
Space Deadlines
Materials Deadlines
January: Consumerism in Health Care
December 3, 2014
December 10, 2014
November 26, 2014
December 3, 2014
January 5, 2015
January 12, 2015
November 26, 2014
December 3, 2014
February 2, 2015
February 9, 2015
January 26, 2015
February 2, 2015
Planned topics:
• Price competition and consumerism
• How hospitals are preparing for an increase in self-pay patients
• Price transparency: Innovative approaches by hospitals
and health plans
S P E C I A L A DV E RT I S I N G S E CT I O N :
Mergers and Acquisitions — As healthcare providers seek the right
service mix, scale, and market reach to maximize their competitiveness,
strategies that include mergers or acquisitions are growing in
importance. Will you be able to secure low-cost capital and favorable
terms when the right opportunity comes along? In this section,
industry experts share key strategies for identifying the right advisors
and capital partners to achieve a successful deal – and make it stick.
BONUS DISTRIBUTION:
HFMA’s Region 11 Symposium
January 11-24, 2015
San Diego, California
February: Business Intelligence
Planned topics:
• Collaborating with payers and health plans on data analytics
• Staying afloat in a sea of big data:
Making good use of the data you have
• Determining the need for a more refined cost accounting system
Leadership: W I N T E R I S S U E
Technology: Promises & Challenges (See page 27 for more details).
March: Cost Transformation
Planned topics:
• Reconfiguring an organization’s cost structure: What to consider
• The finance leader’s role in clinical care redesign
• Cost restructuring: Lessons learned from other industries
S P E C I A L A DV E RT I S I N G S E CT I O N :
Interoperability — Data integration is essential to cross-continuum
care collaboration. Yet, all too often, hospital leaders face difficulty
sharing data even within the organization’s own walls. For those
questioning investments in interoperability, this section explores ways
several healthcare providers have overcome common barriers to
enterprise data exchange and how increased interoperability is
helping them advance care quality, cost-efficiency, and effectiveness.
10
h f m M AGA Z I N E | H F M A 2 0 1 5 M E D I A K I T
Featured Topics / Bonus Distributions / Special Sections
Space Deadlines
Materials Deadlines
April: Building Care-Delivery Networks
March 2, 2015
March 9, 2015
April 6, 2015
April 13, 2015
March 30, 2015
April 6, 2015
Leadership: S P R I N G I S S U E
Sustainability (See page 27 for more details).
March 16,2015
March 30, 2015
June: Performance Improvement
May 4, 2015
May 11, 2015
Planned topics:
• Competitive collaboration: What finance leaders should consider
• Information sharing: Addressing legal and regulatory concerns
• Making your network attractive to payers and consumers
ANI: HFMA’s National Institute Preview
B O N U S F E AT U R E : Readex Ad Impact Study
BONUS DISTRIBUTION:
HIMSS Conference & Exposition
April 12-16, 2015
Chicago, Illinois
May: Capital
Planned topics:
• Making the best use of your organization’s capital budget
• Telling your ratings story
• Philanthropy: Successful fundraising efforts
S P E C I A L A DV E RT I S I N G S E CT I O N :
ICD-10 — As the industry continues to prepare for the transition
to the ICD-10 code set, providers need to ensure their teams are
ready, from implementing comprehensive documentation and coding
support to anticipating effects on cash flow. In this section, industry
experts discuss ways outsourcing and technologies are being
leveraged to ramp up core readiness efforts.
ANI ISSUE
Planned topics:
• Investments in preventing hospital-acquired conditions
• Determining the ROI of clinical care improvement
• Strategies for engaging physicians in performance improvement
ANI: HFMA’s National Institute Program Guide
BONUS DISTRIBUTION:
2015 ANI: HFMA’s National Institute
June 22-25, 2015
Orlando, Florida
11
TA R G E T. C O N N E C T. E N G A G E .
Featured Topics / Bonus Distributions / Special Sections
Space Deadlines
Materials Deadlines
July: Physician Strategies
June 1, 2015
June 8, 2015
July 6, 2015
July 13, 2015
June 29, 2015
July 6, 2015
June 15, 2015
June 30, 2015
August 3, 2015
August 10, 2015
Planned topics:
• Measuring physician profitability
• Compensation and incentive models for quality, efficiency,
and productivity
• Dealing with underperforming physicians
August: Managing for Value
Planned topics:
• Changes in value-based contracting
• Getting your mix of primary care and specialty services right
• The impact of reference pricing and strategies for responding to it
S P E C I A L A DV E RT I S I N G S E CT I O N :
Staffing, Recruitment, and Outsourcing — Your labor force is not
only a leading organizational expense, but also a key determinant of
care quality and patient satisfaction. With such an important resource,
it’s particularly important strategies keep pace with the times.
Do you have the right clinical and financial team to succeed in the
post-reform era? This section focuses on labor areas of high demand
and need-to-know strategies for securing the right talent, whether
recruiting or outsourcing.
Leadership: S U M M E R I S S U E
Pursuing the Value Equation (See page 27 for more details).
BONUS DISTRIBUTION:
AHRMM Annual Conference & Exposition
August 9-12, 2015
Indianapolis
September: Revenue Cycle
Planned topics:
• The transition to ICD-10: Protecting revenue
integrity and performance
• Using denials prevention to improve efficiency
• Models in price transparency and consumer communication
BONUS DISTRIBUTION:
HFMA’s MAP Event
Fall 2015
ASHHRA Conference & Exposition
September 19-22, 2015
Orlando
AHIMA
September 26–30, 2015
New Orleans
12
h f m M AGA Z I N E | H F M A 2 0 1 5 M E D I A K I T
Featured Topics / Bonus Distributions / Special Sections
Space Deadlines
Materials Deadlines
October: Payment Trends
September 8, 2015
September 14, 2015
October 5, 2015
October 19, 2015
September 28, 2015
October 5, 2015
Leadership: FA L L I S S U E
The Art & Science of Healthcare Business (See page 27 for more details).
September 16, 2015
September 30, 2015
December: Disruptive Innovation
November 2, 2015
November 9, 2015
2015 HFMA Buyer’s Resource Guide
November 10, 2014
November 17, 2014
2016 HFMA Buyer’s Resource Guide
November 9, 2015
November 16, 2015
Planned topics:
• How Medicaid is evolving:
State experiments in Medicaid payment
• Lessons learned from risk-based contracting
• Developing bundled payments around post-acute care
November: Integrated Planning
Planned topics:
• Building a primary care workforce
• Determining your specialty care services strategy
• Trends in population health management:
Lessons for finance leaders
S P E C I A L A DV E RT I S I N G S E CT I O N :
Revenue Cycle — Technologies are being employed across the
revenue cycle to improve payment accuracy and efficiency and
enhance overall revenue cycle operations. In this section, readers
learn about the top revenue cycle tools organizations are using
to improve patient access, revenue integrity, and performance
management as well as common dos and don’ts when selecting
a revenue cycle technology vendor.
B O N U S F E AT U R E : Readex Ad Impact Study
Planned topics:
• Case studies in disruptive innovation
• Funding innovations for future growth
• Reengineering the revenue cycle
December: Bonus Issue
HFMA's Buyer’s Resource Guide — Buyer’s Resource Guide is a
comprehensive purchasing directory featuring more than 1,300
companies offering the products and services healthcare professionals
seek. See pages 30-37 for more information.
13
TA R G E T. C O N N E C T. E N G A G E .
hfm Display Advertising Rates*
Black and White
1x
3x
6x
9x
12x
18x
24x
Spread
$11,812
$11,152
$10,661
$9,951
$9,358
$8,854
$8,488
Full Page
$6,395
$6,073
$5,743
$5,413
$5,065
$4,936
$4,587
2 ⁄3-Page
$5,065
$4,851
$4,681
$4,382
$4,101
$4,340
$4,185
1 ⁄2-Page Island
$5,360
$5,140
$4,890
$4,565
$4,325
$3,615
$3,436
1/2-Page Horizontal
$3,940
$3,780
$3,485
$3,280
$3,084
$2,910
$2,740
1/3-Page Square or Vertical
$3,280
$3,155
$2,994
$2,883
$2,740
$2,593
$2,414
1/4-Page
$2,883
$2,740
$2,468
$2,289
$2,227
$2,106
$1,905
* All rates featured in this section are net rates.
Premium Positions
Rates (Net)
Second Cover
$1,041
Third Cover
$863
Back Cover
$1,271
Spread
Spread
Full Page
Two-Color Rates (Net)
Standard Color, per Page
$1,381
Spread
$1,806
Four-Color Rate (Net)
Per Page
$2,291
Spread
$3,795
2/3-Page
1/2-Page
Horizontal
1/3-Page
Vertical
1/2-Page
Island
1/3-Page
Square
1/4-Page
OT H E R A D V E R T I S I N G O P T I O N S
Tip-ons, belly bands, and more are available in many
hfm issues.
R AT E P R OT E C T I O N
Advertisers who contract for a 2015 advertising program
before December 31, 2014, earn rate protection and are
entitled to use the 2014 rate card.
14
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
h f m M AGA Z I N E | H F M A 2 0 1 5 M E D I A K I T
Healthcare Cost Containment
A bimonthly favorite among healthcare finance leaders.
This newsletter is packed with provider-tested tactics to reduce expenses, enhance operational
efficiency, and improve value. Healthcare Cost Containment reaches 6,000 CFOs, CEOs,
COOs, supply chain and clinical directors, and other healthcare purchasers.
Topics covered in Healthcare Cost Containment include:
R E V E N U E A N D PAY M E N T
• Strategies for reducing readmissions, managing population health, and transitioning to value-based payment
• Tips for managing costs in key service lines and ancillary departments
LABOR, BENEFITS, AND PRODUCTIVITY
• Physician contracting and compensation models
• Tools for uncovering the root causes of
labor dollar variances
S U P P L I E S , E Q U I P M E N T, A N D P H A R M AC E U T I C A L S
• Strategies for optimizing use of supply chain
metrics and benchmarks
• Advice for capturing charges for supplies
OT H E R H I G H - D O L L A R C O S T S
• Successful practices for collaborating
with clinicians to reduce costs
• Guidance on capital purchases that help transform care delivery
H E A LT H C A R E C O S T C O N TA I N M E N T
D I S P L AY A D V E R T I S I N G D E A D L I N E S
Issue
Space Deadlines
Materials Deadlines
February
January 5, 2015
January 12, 2015
April
March 2, 2015
March 9, 2015
June
May 4, 2015
May 11, 2015
August
July 6, 2015
July 13, 2015
October
September 8, 2015
September 14, 2015
December
November 2, 2015
November 9, 2015
D I S P L AY R AT E S ( N E T )
Full-Page 4-Color per Issue
Half-Page Horizontal 4-Color per Issue
$3,619
$2,155
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
15
“HFMA’s wide variety of digital opportunities
— such as banner ads on hfma.org and
e-newsletters — help us extend our brand’s
messages, while driving more traffic and
leads to our website. We benefit from topof-mind awareness and exposure through
our digital advertising program with HFMA.”
JONATHAN NEWTON / DIRECTOR / ENTERPRISE SALES / ZIRMED
DIGITAL SOLUTIONS
HFMA offers a variety of digital advertising to support your integrated marketing needs with
more opportunities to come in 2015!
IN THIS SECTION:
•
•
hfma.org
E-Newsletters
- Weekly News (new opportunity)
- Healthcare Finance Strategies
- Leadership
- Career Opportunities
- ANI Update
- MAP Event
•
•
Business Profiles (new opportunity)
Virtual Conference
TA R G E T. C O N N E C T. E N G A G E .
hfma.org
Reach HFMA members where they turn 24/7.
Healthcare financial decision makers rely on hfma.org to access critical content, reference
materials, and timely tools to get their jobs done. Advertisers benefit from increased user traffic
due to enhanced SEO efforts, event marketing campaigns, and cross-promotional vehicles.
Run-of-Site
hfma.org
H F M A .O R G D I G I TA L S P E C S
Digital Ad Type
Size W x H (Pixels)
Digital Ad Type
Size W x H (Pixels)
Upper Leaderboard
728 x 90
Lower Rectangle
300 x 250
Lower Leaderboard
728 x 90
Text Link Ads
10 to 15 words
Upper Rectangle
300 x 250
hfm Buyer’s Resource Guide Leaderboard
728 x 90
* Run-of-site exclusions: Homepage, news section, forums section, membership, HFMA’s Buyer’s Resource Guide, and application pages
(various pages outside of HFMA’s content management system).
For run-of-site pricing, please contact your HFMA advertising representative.
Upper Leaderboard
Upper
Rectangle
Lower
Rectangle
Text Link
Ads
Lower Leaderboard
18
Business
Profiles
D I G I TA L S O L U T I O N S | H F M A 2 0 1 5 M E D I A K I T
E-Newsletters
Reach the inbox of HFMA members and beyond.
HFMA publishes several e-newsletters for our members and industry professionals.
Each e-newsletter features pressing editorial content and offers a variety of advertising
opportunities based on your marketing needs.
Weekly News
NEW OPPORTUNITY
The way members stay up-to-date on timely topics.
Delivered Friday to approximately 37,000 members, HFMA’s weekly e-mail news wrap-up
features the top healthcare finance headlines of the current week.
W E E K LY N E W S E - N E W S L E T T E R D I G I TA L S P E C S
Digital Ad Type
Size W x H (Pixels)
Maximum Ads/Issue
Rectangle
250 x 150
1 EXCLUSIVE EXPOSURE!*
* Rectangle will appear below the Weekly News sponsor when a Weekly News sponsorship is sold.
For pricing, please contact your HFMA advertising representative.
19
TA R G E T. C O N N E C T. E N G A G E .
Healthcare Finance Strategies
Delivered to 100,000+ readers biweekly.
This biweekly e-newsletter provides practical, use-it-now career and professional development
insights. These in-depth articles feature substantive excerpts from HFMA’s publications and
educational programs.
H E A LT H C A R E F I N A N C E S T R AT E G I E S E - N E W S L E T T E R D I G I TA L S P E C S
Digital Ad Type
Size W x H (Pixels)
Digital Ad Type
Size W x H (Pixels)
Upper Leaderboard*
630 x 90
Video Banner*
150 x 136
Skyscraper
120 x 600
Premium Text Link Ad
10 to 15 words
Lower Leaderboard*
630 x 90
Text Link Ad
10 to 15 words
* Lower Leaderboard cannot appear when Video Banner is sold. Video Banner cannot appear when Lower Leaderboard is sold. Upper Leaderboard must be static.
Mechanical & Specifications: Refer to the “Specifications and Mechanicals” sections at the back for details.
For pricing, please contact your HFMA advertising representative.
Upper Leaderboard
Skyscraper
Video
Banner
Text Link Ads
Lower Leaderboard
20
D I G I TA L S O L U T I O N S | H F M A 2 0 1 5 M E D I A K I T
Leadership
See page 29 of the Leadership section for details.
Career Opportunities
See page 41 of the Recruitment Advertising
section for details.
ANI Update
See page 45 of the ANI: HFMA’s National Institute
section for details.
MAP Event
Reach 120,000+ total readers.
This e-newsletter highlights timely topics at MAP Event: HFMA’s annual revenue cycle
conference. MAP Event provides revenue cycle professionals with practical tools — from MAP
Award winners — to improve revenue cycle performance. The e-newsletter is distributed four
times prior to the Fall event.
Learn more about HFMA’s MAP initiative on page 4 of HFMA’s Media Kit.
M A P E V E N T E - N E W S L E T T E R D I G I TA L S P E C S
Digital Ad Type
Size
Text Link Ad
10 to 15 words
For pricing, please contact your HFMA advertising representative.
21
TA R G E T. C O N N E C T. E N G A G E .
Business Profiles
NEW OPPORTUNITY
Let HFMA spotlight your company and solutions.
Reach potential customers with a level of detail and exposure that goes beyond traditional
advertising. With Business Profiles, HFMA highlights your company and the ways your solutions
meet customer needs in our top print and digital publications.
hfm O R Leadership
We place your two-page profile in hfm (for healthcare finance leaders) or Leadership (for strategic, administrative,
and clinical leaders).
H F M A .O R G
Your profile is featured on the landing page for hfm or Leadership. We’ll encourage links between the profile’s searchable
HTML content and your company’s website to maximize ongoing traffic. You’ll also receive a special Business Profiles text
link ad placement.
HFMA E-NEWSLETTER
We will also drive the industry to your profile with a link in one of our leading e-newsletters: Healthcare Finance Strategies or
Leadership.
HOW BUSINESS PROFILES WORK:
• HFMA conducts a phone interview with a thought leader
from your organization
• We use this information to create a Business Profile for
you to review and approve
• We publish the content in hfm and/or Leadership,
with print and online options
• You reach customers through visibility on HFMA platforms
that drive traffic to your team, website, or other contact resources
For Business Profiles pricing, please contact your HFMA advertising representative.
22
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
D I G I TA L S O L U T I O N S | H F M A 2 0 1 5 M E D I A K I T
HFMA’s Virtual Conference
Real-time, online access to high-quality education.
Complimentary for HFMA members, the popular, web-based Virtual Conference offers unique,
interactive educational experiences including real-time presentations with nationally recognized
experts, networking opportunities, and industry resources.
F O U R L I V E 2 0 1 5 V I RT UA L CO N F E R E N C E DAT E S
( TO B E D E T E R M I N E D ) :
Winter | Spring | Summer | Fall
T WO - M O N T H , O N - D E M A N D ACC E SS
Following each live date, attendees have access to archived
educational presentations and sponsor information.
DELUXE SP ONSOR BONUS:
BUYER'S RESOURCE GUIDE INCLUSION
Virtual Conference sponsors are recognized in a variety of
ways. Your logo will link directly to your company products,
solutions, videos, and other sales collateral within your
Buyer's Resource Guide online listing and allow visitors to
request more information. You’ll also receive:
• Sponsor recognition throughout the Virtual Conference
• Logo recognition on Virtual Conference website
• A marquee message, welcome video, company
description, 4-color logo, and access to your
Buyer's Resource Guide online listing
• Live lead capture during the live Virtual Conference
and on-demand periods
• Pre- or post-attendee lists for each 2015 live date and
on-demand period
See the Buyer’s Resource Guide section of the Media Kit for complete details.
Schedule a Demo of the Virtual Conference Platform
Please contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
For Virtual Conference pricing, please contact your HFMA advertising representative.
Interested in Additional Digital Opportunities?
Please contact your HFMA advertising representative.
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
23
“Leadership
adership is an
n excellent
ex
e
p
publication with
w
qualityy insights
for healthcare
insig
hea
re leaders
leade to
create effective
ective strategies
gies and better
bet
practices. The Leadership
editorial content
eadership ed
provides a superior avenue in which to
communicate our strategic message to
healthcare organizations’ C-Suite.”
MICHELLE JACKSON / DIRECTOR OF MARKETING / VHA
LEADERSHIP
Leadership aims to help transform health care by spreading collaborative, business-smart
approaches. Leadership reports on how healthcare leaders — clinical, financial, administrative,
IT — are pioneering bold solutions for improving quality and reducing costs.
When you advertise in Leadership, you are sending a message to our C-suite readers that you
are also at the forefront of change, and devoted to collaborating to achieve the ultimate goal of
a better healthcare system.
IN THIS SECTION:
•
•
•
•
•
Leadership magazine facts and figures
2015 Leadership editorial calendar
Leadership e-newsletter
Leadership Business Profiles
Leadership sponsorship opportunities
TA R G E T. C O N N E C T. E N G A G E .
Leadership Magazine
Reach 75,000 executives making key financial decisions.
Leadership covers the collaborations, the breakthrough business strategies, and the leaders
who are writing a new chapter in American health care.
Published four times a year, Leadership is read by all levels of the C-Suite (clinical, administrative,
finance, IT) across hospitals, physician organizations, and payers: 75,000 critical decision makers.
Human Resources
and Training Leaders
Chiefs of Radiology,
Directors of Radiology
9%
• 81% expressed an interest in
reading more issues
8%
• 47 minutes is the average
time C-suite readers spend
with each issue
CEOs, Chairs, CIOs,
Other Executives
21%
CMOs, CNOs,
Clinical Executives
Reader research shows:
36%
• 72% of readers plan to pass
on the magazine to others
• 73% read (or plan to read) all
articles or articles of interest
15%
7%
4%
CFOs, Finance Executives
2013 Editorial Audit, Readex Research
Other Executives
Materials Management
Leaders
Leadership A D V E R T I S I N G R AT E S ( N E T ) A N D S P E C S *
Four-Color
Width
Height
2-Page Spread
Bleed
16.5"
11.125"
Trim
16.25"
10.875"
Full Page
1x
2x
3x
4x
$17,221
$16,400
$15,282
$14,093
$11,714
$11,156
$10,397
$9,588
Live Area Non-Bleed
7"
9.5"
Trim
8.125"
10.875"
Bleed
8.375"
11.125"
1/2-Page Horizontal
6.625"
4.667"
$7,390
$7,885
$6,557
$6,048
1/4-Page
3.625"
5.375"
$5,400
$5,141
$4,793
$4,420
* Bleed must extend 1/8-inch beyond the trim line. The live area must be ¼-inch from final trim.
** See the Specifications & Mechanicals section for materials details.
26
LEADERSHIP | HFMA 2015 MEDIA KIT
YOUR AD
HERE
YOUR AD
HERE
8-Page Infographic Gatefold
I N F O G R A P H I C G AT E F O L D
P L AC E M E N T S AVA I L A B L E
S P E C I A L CO M B O PAC K AG E S
F O R h f m A DV E RT I S E R S
In each issue of Leadership, HFMA offers one exclusive
placement with an infographic gatefold. See the
Specifications & Mechanicals section for more details.
Call your advertising representative for rates.
Special early-bird discounts are available when you sign
before January 31, 2015. Rates are net and agency
commissionable. Call your ad representative for details
2015 Leadership Editorial Calendar
Winter 2015:
Technology: Promises & Challenges
Summer 2015:
Pursuing the Value Equation
• Secrets to successful, collaborative, on-budget IT projects
• Patient flow/care transitions in pioneering healthcare organizations
• Payer-provider information exchange to enhance administrative
• Collaborating around risk-based payment contracts
efficiency and improve patient care
• Inside healthcare organizations that are using big data
for big results
• Now that the EHR is in place: The next generation of IT tools
(e.g., clinical decision support, analytical capabilities)
• Social media for healthcare organizations: opportunities
and challenges
• Automating the collection and reporting of quality data
• IT integration after a merger or acquisition
• Realistic and effective productivity metrics and approaches
Spring 2015: Sustainability
• Funding mission-based services with profitable
offshoots/businesses
• Assembling a workable, high-performing narrow network
• Attaining and sustaining decreases in healthcare-acquired
conditions: Tales from the front lines
• Case studies in environmental sustainability and efficiency
• Preventing and treating staff burnout
• Leadership succession planning
• Nourishing a lagging, cross-disciplinary performance
improvement project
• Reining in drug costs
• Revamping physician-patient visits to make them more efficient
and patient-centered
• Identifying and working together to meet community health needs
• Instituting “always events” and stopping “never events”
• Integrated forecasting and budgeting
Fall 2015: The Art & Science
of Healthcare Business
• Drilling down to data that physicians can trust
• Clinical guidelines: the art and science
• Outpatient clinic management
• Mapping the hot spots to better inform care delivery
• Top executive advice on how to manage through complex,
difficult times
• Addressing behavioral health challenges in population health
• Advanced approaches to reducing diagnostic errors
• Crowdsourcing and innovation
27
TA R G E T. C O N N E C T. E N G A G E .
Leadership D E A D L I N E S
2015 Issues
Gatefold Infographic
Display Advertising
Materials Deadlines
Winter (February 2015)
November 10, 2014
December 8, 2014
December 19, 2014
Spring (May 2015)
February 13, 2015
March 16, 2015
March 30, 2015
Summer (August 2015)
May 13, 2015
June 15, 2015
June 30, 2015
Fall (November 2015)
August 13, 2015
September 16, 2015
September 30, 2015
BONUS DISTRIBUTIONS
2 0 1 5 COV E R P R E M I U M
Event
Date
Attendance
Location
International Summit on Improving
March 15-17, 2015
5,500
Dallas, TX
Patient Care in the Office Practice
and the Community (IHI)
ANI: The 2015 HFMA National Institute
June 22-25, 2015
5,000
Orlando, FL
AHRA 43rd Annual Meeting
July 19-22, 2015
1,000
Las Vegas,
Premium Positions
2nd Cover
20%
3rd Cover
15%
4th Cover
25%
and Exposition
Leadership P U B L I S H E D
E D U C AT I O N A L R E P O RT S
Educational Reports address practical issues
and hot topics while positioning the sponsor
as supporting progressive industry practices.
Healthcare leaders — including the sponsor’s
customers — serve as the subject matter
experts on the chosen topic in these
eight-page reports. HFMA and the sponsor
collaborate on topic outline, and HFMA’s
staff executes all aspects of production.
Reports are featured in Leadership and
highlighted in e-newsletters and at
hfma.org/Leadership. Each report has
an exclusive sponsor.
Cost: $38,500 net
28
Leadership P U B L I S H E D R O U N DTA B L E S
Roundtables provide a focused forum for
senior healthcare executives and a
representative from the sponsor to address
the many strategic and tactical challenges
healthcare providers face. With recognition
of the sponsor, HFMA publishes key
takeaways from the discussion in a four-page
published document. Roundtable sponsors
provide HFMA with feedback and direction
on the topics discussed to encourage open
and thought-provoking conversations.
Leadership Published Roundtable
Roundtables are featured in Leadership and
at hfma.org/Leadership. Each roundtable has
an exclusive sponsor.
Cost: $18,500 net
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
LEADERSHIP | HFMA 2015 MEDIA KIT
Leadership P U B L I S H E D
AC T I O N B R I E F S
Leadership Published Action Brief
Leadership W E B I N A R S
Published Action Briefs provide concise
and practical strategies to address the many
demands being made in areas of healthcare
cost and quality management. With a “case
study”-type format, Action Briefs are an ideal
vehicle for showcasing customers’ successes
and the benefits of process changes and
technologies employed. HFMA provides
complete oversight and execution of the
publication process for these four-page reports.
Action briefs are featured in Leadership and
at hfma.org/Leadership. Each action brief
has an exclusive sponsor.
Cost: $25,000 net
Webinars feature leading providers and
other experts discussing tactics for managing
leading challenges, such as using technology
to connect hospitals and physicians, driving
down costs by reducing readmissions,
improving service-line profitability, and more.
A sponsor representative — along with a
provider — are the subject matter experts on
an educational topic chosen by the sponsor
in collaboration with HFMA.
Webinars are featured in the Leadership
e-newsletter and at hfma.org/Leadership.
Each webinar has an exclusive sponsor.
Cost: $10,000 each or four for $30,000 net
For more sponsorship details, contact Kurt Belisle at
kbelisle@hfma.org or at (708) 492-3330.
Leadership E-Newsletter
Emailed monthly to more than 200,000 readers, the digital version of Leadership keeps readers in
touch with original features, highlights from Leadership magazine, print and audio interviews, tools,
checklists, and other interactive features, all linked to extensive content at hfma.org/Leadership.
Leadership E - N E W S L E T T E R R AT E S A N D S P E C S
Ad Type
Size W x H (Pixels)
Rates (Net)/Issue
Maximum Ads/Issue
Upper Leaderboard*
630 x 90
$4,331
1 EXCLUSIVE EXPOSURE!
Skyscraper
120 x 600
$4,043
1 EXCLUSIVE EXPOSURE!
Lower Leaderboard*
630 x 90
$3,754
1 EXCLUSIVE EXPOSURE!
Video Banner*
150 x 136
$3,754
1 EXCLUSIVE EXPOSURE!
Premium Text Link Ad
10 to 15 words
$2,888
1 EXCLUSIVE EXPOSURE!
Text Link Ad
10 to 15 words
$2,426
4
* Lower Leaderboard cannot appear when Video Banner is sold. Video Banner cannot appear when
Lower Leaderboard is sold. Lower Leaderboard must be static.
See the Digital Solutions section of the Media Kit for an ad position diagram..
Leadership B U S I N E S S P R O F I L E S
See the Digital Solutions section of the
Media Kit for more details.
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
29
hfma.org/brg
healthcare financial management association hfma.org
2014 BUYER’S RESOURCE GUIDE
20TH ANNIVERSARY EDITION
helping you
target the right
rresources
re
eso
s urces
ces
ce
LOOK INSIDE!
20 NEW CATEGORIES
“We are grateful for th
the promotional
ro tio
opportunities
our
tunities provided
d through
ro
ou
collaboration
The
tion with HFMA.
H
T print
prin and
online Buyer’s Resource
eso rce Guide
G id offer our
company unique channels to showcase our
solutions among healthcare finance leaders
throughout the year. The increased visibility
and easy access to company and product
information have made a measurable
impact in awareness.”
AMANDA ELMORE / SALES PROMOTION MANAGER / THE SSI GROUP, INC.
HFMA’s BUYER’S
RESOURCE GUIDE
This quick-reference purchasing directory is packed with information healthcare
professionals — your prospects — need and repeatedly access throughout the year.
IN THIS SECTION:
•
•
•
•
•
Buyer’s Resource Guide print directory
Buyer’s Resource Guide sections (10) and categories (77)
Buyer’s Resource Guide display advertising
Healthcare Reform Case Study Contest
Buyer’s Resource Guide online directory (hfma.org/brg)
TA R G E T. C O N N E C T. E N G A G E .
Buyer’s Resource Guide Print Directory
Purchasing decisions start here.
Placing your display ad and listing in HFMA’s Buyer's Resource Guide puts your products and
services in front of the healthcare decision makers who influence the spending of billions of
dollars each year.
In fact, more than 75% of HFMA’s 40,000+ members report that they keep the Buyer’s
Resource Guide as a year-round reference.
32
H F M A' S B U Y E R ’ S R E S O U R C E G U I D E | 2
1 5AH2F0M1 A
H0F M
5 MEDIA KIT
HFMA’s Buyer’s Resource Guide’s 77 categories give you the chance to define
your product and service more specifically:
B U S I N E S S S T R AT E GY /
S T R AT E G I C F I N A N C E
1
2
3
4
5
6
7
8
9
10
P F S / R E V E N U E C YC L E / PAT I E N T AC C E S S
41
42
43
44
45
46
47
48
49
50
51
Appraisal/Valuation
Financial Planning
Insurance
Investment Banking
Investment Management/Advisory
Leasing/Alternative Financing
Legal Services/Law Firms
Management Consulting
Mergers & Acquisitions
Strategic Advisory/Capital Planning
CLINICAL AND CONTINUUM OF CARE
11
12
13
14
15
16
17
18
Clinical Integration
Contracted / Outsourced Care Services
Electronic Health Records /Information Exchange
EMR Implementation/Optimization
Operations/Clinical/Performance Management
Physician Dashboard/Benchmarking
Physician Practice/Ambulatory Care Management
Quality/Patient Safety/Patient Satisfaction
F I N A N C I A L R E P O RT I N G / ACCO U N T I N G
19
20
21
22
23
24
Accounting/Financial Auditing
Banking/Financial Services
Benchmarking/Performance Measurement
Decision Support/Strategic Insight
Enterprise Resource Management and ERP
Compensation/Employee Benefits
Education/Training
Executive Search
Human Resources
Outsourcing
Temporary Staffing
Time & Attendance Systems
Physician Compensation/Fair Market Value
Retirement Planning
MEDICAL RECORDS / CODING / HIM
34
35
36
37
38
39
40
R E I M B U R S E M E N T / PAY M E N T /
M A N AG E D C A R E
52
53
54
55
56
57
58
59
60
61
Accountable Care/Risk-Based Payment
Billing Compliance/Fraud & Abuse
Denial Management/Third-Party Recovery
EDI/Electronic Funds Solutions/Remittance
HIPAA EDI Compliance
Managed Care
Payer Contract Management
Provider Credentialing/Enrollment
RAC Services
Reimbursement
AP/Corporate Payment Solutions
H R / S TA F F I N G / R E C R U I T M E N T
25
26
27
28
29
30
31
32
33
Collection & A/R Debt Recovery
Early Out/Self Pay Services
Patient Access Integrity/Eligibility
Patient Accounting/Revenue Cycle Systems
Patient Scheduling
Patient Statements/Patient Portal
Payment Plans/Card Transaction
Revenue Cycle Consulting
Revenue Cycle Dashboard Analytics
Revenue Cycle Management/Outsourcing
Revenue Cycle
Chargemaster/Charge Capture Reviews
Clinical Documentation Improvement
Coding/Documentation
Computer-Assisted Coding
Dictation/Speech Recognition /Transcription
Document/Records Management
ICD-10 Services
25
S U P P LY C H A I N / FAC I L I T I E S
62
63
64
65
66
67
68
69
Asset Tracking and Management
Facilities Design, Construction, Management
Group Purchasing
Housekeeping/Food Service
Materials Management/Strategic Sourcing
Supply Chain Technologies
Telecommunications
Used, New, and Refurbished Equipment
T E C H N O LO GY / B U S I N E S S
INTELLIGENCE INFRASTRUCTURE
70
71
72
73
74
Data Integration/Management
Information Technology
IT Consulting/Implementation Management
IT Infrastructure
Software
OT H E R S E R V I C E S
75 Associations and Publications
76 Consulting
77 Additional Services
33
TA R G E T. C O N N E C T. E N G A G E .
Display Advertising
Your Buyer's Resource Guide display ad can be positioned adjacent to or near your listing
placement. Additional display features available include two- and four-color ads and
cross-references to your listing, which can include your company logo and website address.
You also receive these bonus distributions:
BONUS DISTRIBUTIONS
Month
Event
Month
Event
January
HFMA’s Region 11 Symposium
August
AHRMM Annual Conference & Exposition
April
HIMSS Conference & Exposition
September
AHIMA Conference & Exposition
June
ANI: HFMA’s National Institute
Fall
HFMA’s MAP Event
Space Deadline
Materials Deadline
2015 HFMA's Buyer’s Resource Guide
November 10, 2014
November 17, 2014
2016 HFMA's Buyer’s Resource Guide
November 9, 2015
November 16, 2015
A DV E R T I S I N G R AT E S ( N E T ) A N D S P E C S *
Width
Depth
2-Page Spread
Spread
16.5"
11.125"
Trim
16.25"
10.875"
Full Page
Bleed
8.375"
11.125"
Live Area Non-Bleed
7"
9.5"
Trim
8.125"
10.875"
7"
4.5"
1/2-Page Horizontal
*
1x
3x
6x
9x
12x
18x
24x
$11,250
$10,621
$10,153
$9,478
$8,912
$8,432
$8,084
$6,090
$5,784
$5,470
$5,155
$4,824
$4,701
$4,369
$3,753
$3,600
$3,319
$3,124
$2,937
$2,771
$2,610
Bleed must extend 1/8-inch beyond the trim line. Live matter must be 1/4-inch from final trim.
Special Positions
Inside Front Cover
Inside Back Cover
Back Cover
Adjacent or Near
Your Listing Placement
‡
Rate additional to space fee.
34
Rate (Net)
Standard Color, per Page
$1,625
‡
Spread
$2,125
$1,160
$960
Two-Color Rate (Net)
‡
‡
$1,425
$640
‡
Four-Color Rate (Net)
Per Page
$2,695
Spread
$4,465
BUYER’S RESOURCE GUIDE | HFMA 2015 MEDIA KIT
Healthcare Reform Case Study Contest
Tell your own story to Buyer's Resource Guide readers by entering HFMA’s Healthcare Reform
Case Study Contest. Here’s how:
1. Create a two-page case study showcasing how your company has helped an organization prepare for reform.
Topics could include modeling the effect of reform, integrating with physicians, preparing for bundled payment,
reducing costs, increasing quality, and improving the revenue cycle, among others.
2. Each case study submitted will be printed in the 2015 Buyer's Resource Guide and posted at hfma.org/brg from
January 1 through March 31, 2015.
3. HFMA will promote the contest extensively, inviting readers and website visitors to review the case studies and
judge them based on creativity of approach, magnitude of results, and impact on the provider’s reform readiness
and financial performance.
4. Voting results will be announced in April 2015. The 2015 Case Study Winner will also be:
• Recognized with a full-page ad in the June 2015 issue of hfm: the ANI: HFMA’s National Institute issue
• Given a commemorative plaque honoring their significant healthcare finance thought leadership
Rate (Net)
Case Study Submission Deadline
Materials* Deadline
$8,465
November 10, 2014
November 17, 2014
* Specs are the same as two full-page ads in hfm
Define
HFMA’S BUYER’S RESOURCE GUIDE’S
77
CATEGORIES GIVE YOU THE CHANCE
TO DEFINE YOUR PRODUCT AND
SERVICE MORE SPECIFICALLY
See page 33 for a complete list.
35
TA R G E T. C O N N E C T. E N G A G E .
B U Y E R ' S R E S O U R C E G U I D E L I S T I N G PA C K A G E D E S C R I P T I O N S
Package Includes
Deluxe
Elite
Premium
Standard
Basic
$6,300
$2,035
$1,045
$525
FREE*
Company name, street address, city, state, zip
Name, city, state
Phone, fax, and email
Phone, fax
PRINT
Website address
Company description
100 words
60 words
45 words
Logo (B/W or 4-color)
Bold-faced Listing
Premium position in product
category and outlined
Three advertisers per category
Company name, street address, city, state, zip
Name, city, state
Phone, fax, and email
Website address (linked online)
Company description
Phone, fax
100 words
60 words
Case studies
5 uploads
1 upload
White papers
5 uploads
1 upload
45 words
Logo (4-color)
Premium position in product category
and outlined
Social media icons
ONLINE
Three advertisers per category
Upper and lower rectangle ads and upper
and lower leaderboard ads on microsite
Company is included in keyword searches
RSS news feed
Request for proposal check box
Twitter feed
Upper and lower leaderboard banner
ad within category for 12 months
VIRTUAL CONFERENCE
5 YouTube videos
5 video links
Sponsor recognition throughout
the Virtual Conference
Logo recognition on Virtual Conference
and website
Deluxe Sponsor InfoSuite
Live lead capture during the live and
on-demand periods of the Virtual Conference
Pre- or post-attendee lists for each live day
and on-demand period through 2015
Deluxe level packages are limited to three advertisers per category–reserve your category before they are sold out!
* Limit one per company
36
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
BUYER’S RESOURCE GUIDE | HFMA 2015 MEDIA KIT
Online Directory (hfma.org/brg)
rg)
HFMA’s Buyer's Resource Guide is integrated with HFMA’s
Virtual Conference to offer more sponsorship opportunities.
Each Buyer's Resource Guide website package (pictured)
features additional self-service functionality, improved
search-engine optimization (SEO) capabilities, and more
ways to drive visitors to your organization.
S A M P L E O N L I N E L I S T I N G PA C K A G E S
Upper Leaderboard
Upper Leaderboard
Upper Leaderboard
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
Rectangle
Ad
White Papers
Lower Leaderboard
Case Studies
Videos
Twitter
Feed
Standard
RSS
News Feed
Lower Leaderboard
White Papers
Elite
Case Studies
Twitter
Feed
RSS
News Feed
Upper Leaderboard
Lower Leaderboard
Rectangle
Ad
Deluxe
RSS
News Feed
Basic
Print listings also included as part of each
package. Samples are not shown here.
Rectangle
Ad
Lower Leaderboard
Premium
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
37
“Our
Our recent national
ation
ion
onal recruitment
recr
for a
high-level,
professional
h-level,
evel, h
healthcare
are finance
nce profession
profe
through
gh HFMA was very
ery ssuccessful. In
I
ompetitive market,
et, tthe imp
today’s competitive
importance
recrui
of getting reall value for recruitment
dollars
is key. The results make it clear that using
HFMA was money well spent.”
MICHAEL YOUNG / CHIEF FINANCIAL OFFICER / MAD RIVER HOSPITAL
RECRUITMENT
ADVERTISING
HFMA offers a suite of online, e-mail, and print advertising solutions that connect you with
top-level healthcare finance talent.
IN THIS SECTION:
•
•
•
•
hfm line ads and display ads
Job Bank digital opportunities
Career Opportunities e-newsletter listings and banner advertising
Weekly News e-newsletter listings and banner advertising
TA R G E T. C O N N E C T. E N G A G E .
Recruitment Advertising
Find the high-caliber candidates you seek with hfm and Job Bank digital opportunities.
Place your print recruitment ads in hfm magazine via two different design/layout styles:
line ads and display ads.
hfm Print Opportunities
L I N E A D S are billed by the line count and set in a one-column format in 9-point, Filosofia font.
One line = approximately 41 characters and spaces across with a 5-line minimum size.
D I S P L AY A D S are billed per column inch and set in one- or two-column width. Advertiser must specify width-size and
depth to nearest 0.5 inch at time of the order. Minimum recruitment display size is one column width by 1.5 inches.
D I S P L AY A D S P E C S
h f m L I N E A N D D I S P L AY D E A D L I N E S
Display Ad Size
Width
2015 Issue
Space Deadlines
Material Deadlines
1 Column
2.25"
January
December 3, 2014
December 10, 2014
2 Columns
4.625"
February
January 5, 2015
January 12, 2015
March
February 2, 2015
February 9, 2015
April
March 2, 2015
March 9, 2015
May
April 6, 2015
April 13, 2015
June
May 4, 2015
May 11, 2015
July
June 1, 2015
June 8, 2015
August
July 6, 2015
July 13, 2015
September
August 3, 2015
August 10, 2015
October
September 8, 2015
September 14, 2015
November
October 5, 2015
October 9, 2015
December
November 2, 2015
November 9, 2015
Recruitment Line Ad
(Not to scale)
Recruitment Display Ad (Not to scale)
h f m L I N E A N D D I S P L AY R AT E S A N D S P E C S
Ad Type
Size (W x H)
Line
B/W
2-Colors
4-Colors
$45 per line
Display
2.25" x 1"
$295 per column inch
$365
$410
Full-Page
7" x 9"
$6,610
$7,710
$9,225
1/2-Page Horizontal
7" x 4.5"
$4,075
$4,795
$5,700
1/4-Page
3.5" x 4.875"
$2,970
$3,510
$4,165
Blind Box
40
$110
For more information, contact the HFMA advertising team at jobbank@hfma.org or (800) 252-4362.
R E C R U I T M E N T A DV E R T I S I N G | H F M A 2 0 1 5 M E D I A K I T
AG E N CY CO M M I SS I O N S P O L I CY
INSERTION ORDERS
Agency commissions are available on camera-ready
recruitment display ads placement. Line ads are
non-commissionable (net). For non-agency recruitment
advertising orders, HFMA offers free typesetting.
Please send insertion orders and materials to
jobbank@hfma.org or contact Sharon Malik-Specht
at (708) 492-3386 or smalik@hfma.org.
Job Bank Digital Opportunities
W E B S I T E B A N N E R F E AT U R E
Promote your job openings with front-and-center placement on HFMA’s Job search page on hfma.org/jobbank.
Size
Rate (Net)
Specs (Pixels)
Accepted File
Upper and Lower
Leaderboards
$750 per month
468 x 60
gif, jpg, png
Note: HFMA reserves the right to reject or cancel advertisements at its discretion. This includes the
landing page link. Ads and links cannot offer similar products and services that compete with HFMA
@hfma.org.
Upper Leaderboard Ad
BA N N E R A DV E RT I S I N G
HFMA’s Career Opportunities e-newsletter also offers several
advertising options.
Size
Rates (Net)
Skyscraper
$710 per month
1
120 x 600
Leaderboard
$710 per month
1
630 x 90
Box Ad
$500 per month
2
120 x 240
HFMA Weekly News e-newsletter
Max Per Issue
Specs (Pixels)
Lower Leaderboard Ad
Career Opportunities e-newsletter
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
41
“We advertise
dvertise in HFMA’s
A’s ANI
N Program Guide
every year.
help
ar. It is an effective
tive tool to h
tiv
drive traffic to
o our booth at ANI.
AN The guide
is also a great way to deliver our message to
the industry’s key decision makers prior to
the conference.”
ESTELLE WELTE / SENIOR VP / MEDICAL DATA SYSTEMS, INC.
ANI: HFMA’s
NATIONAL INSTITUTE
Each year, healthcare finance professionals from around the country participate in more than
90 expert-led sessions, network with their peers, and check out what’s new from more than
400 industry suppliers in the exhibit hall.
The ANI facts tell the story:
•
•
The premier annual educational event for
healthcare finance executives
High-profile keynote speakers and more
than 90 educational sessions
•
•
On average, 5,000 attend the conference
Attendance demographics:
- 51% executive level,
- 35% mid-level professionals
ANI is your chance to meet attendees in person — as an exhibitor — or by reaching them through
event advertising and sponsorship opportunities.
IN THIS SECTION:
•
•
•
•
ANI Program Guide
ANI mobile app
ANI Update e-newsletter
ANI video interview advertising
TA R G E T. C O N N E C T. E N G A G E .
ANI Program Guide
Put your message in front of 5000+ attendees.
A special one-time supplement within the June 2015 issue
of hfm, the ANI Program Guide is also reprinted as a
stand-alone guide and included with every ANI attendee’s
registration materials.
T H E A N I P R O G R A M G U I D E F E AT U R E S :
• Full conference program with session descriptions
• Exhibitor listings and an exhibitor floor map*
• Advertising index
• And more
* Note: the exhibit hall is open only on Monday and Tuesday during ANI.
A N I : H F M A’ S
N AT I O N A L I N S T I T U T E
June 22-25, 2015
Orlando, Florida
ANI PROGRAM GUIDE: JUNE 2015
Rates (Net)
Sizes
Space Deadlines
Material Deadlines
+10% premium to hfm display rates
Same as hfm. See the hfm section
of the Media Kit for details.
May 4, 2015
May 11, 2015
ANI Mobile App
Reach ANI attendees on-the-go.
Interested in ANI mobile app advertising
or sponsorship opportunities? Please contact
your HFMA advertising representative.
44
For more information, contact the HFMA advertising team at AdSales@hfma.org or (800) 252-4362.
A N I : H F M A’ S N AT I O N A L I N S T I T U T E | H F M A 2 0 1 5 M E D I A K I T
ANI Update E-Newsletter
Get in the mix before, during, and after ANI.
The ANI Update highlights speakers, sessions, and news in the
weeks before, during, and after the conference. Once the event
is under way, this e-newsletter features live coverage, photos,
video, and news to capture the excitement of being there.
The ANI Update reaches approximately 100,000 readers
per issue – a total campaign volume of 900,000+ emails –
and is distributed:
• Five times monthly prior to ANI (February, March, April, May, and June)
• Three times during ANI (between June 22-25)
• Once as an event wrap-up (July)
A N I U P DAT E R AT E S A N D S P E C S
Ad Type
Size W x H (Pixels)
Rate (Net)/Issue
Maximum Ads/Issue
Text Links
10-15 words
$2,546
8
Lower Leaderboard
630 x 90
$3,187
1 EXCLUSIVE EXPOSURE!
ANI Video Interview Advertising Bonus
When you advertise in the ANI Update – and exhibit at ANI – it qualifies your company for a two-minute video interview at
your booth during ANI. The video interviews will be posted on HFMA’s YouTube Channel in July 2015 for two months. You’ll
also receive a copy of the video interview and can link to it from your website.
• To qualify for an interview, exhibitors must purchase either two lower leaderboards or three text links for the ANI Update
(February-July 2015)
• Video interviews will feature three standard questions for each exhibitor:
– What products and services are you showing at ANI this year and
what benefits do they offer healthcare organizations?
– What products and services are new?
– What else should HFMA members know about your company?
• Video interviews will be:
– Conducted at ANI during non-exhibit hall hours
– No longer than two minutes in length
– Edited, if needed, and approved by exhibitors before posting to HFMA’s YouTube channel
– Posted on HFMA’s YouTube channel the week of July 6
• Video interviews – along with ANI videos from keynote speakers, etc. – will be collectively promoted in the July
ANI Update e-newsletter and other HFMA vehicles such as Twitter, hfma.org, Healthcare Finance Strategies and
Weekly News e-newsletters.
For complete Specifications & Mechanicals, view the last section of HFMA’s Media Kit.
45
“Your team is now ready to create the ideal
advertising campaign to reach healthcare
finance decision makers. Please review
HFMA’s specifications and mechanicals to
ensure your brand is properly presented.
If you have questions, we’re happy to help.”
THE HFMA ADVERTISING TEAM
SPECIFICATIONS &
MECHANICALS
This section features technical information for print and electronic advertising.
FEATURED INFORMATION INCLUDES:
•
•
•
•
•
•
•
•
hfm
Healthcare Cost Containment
Leadership
ANI Program Guide
HFMA’s Buyer's Resource Guide
hfma.org
E-Newsletters
Preparations for logos, images, and fonts
•
•
•
Specialty insert requirements
Rate protection policy
Contract and copy regulations
TA R G E T. C O N N E C T. E N G A G E .
Specifications & Mechanicals
Print Mechanicals for:
• hfm
• Healthcare Cost Containment*
• ANI: HFMA’s National Institute Program Guide
• HFMA’s Buyer’s Resource Guide*
hfm
Size
Width
Depth
Spreads
Spread
2-Page Spread Bleed
16.5"
11.125"
2-Page Spread Trim
16.25"
10.875"
Trim
8.125"
10.875"
Live Area/Non-Bleed
7"
9.5"
Bleed
8.375"
11.125"
2/3-Page Vertical
4.125"
9.375"
1/2-Page Island
4.125"
6.125"
1/2-Page Horizontal
7"
4.5"
1/3-Page Vertical
2.6875"
9.375"
1/3-Page Square
4.125"
4.125"
1/4-Page
2.625"
3.75"
Full Page
Full Page
2/3-Page
1/2-Page
Horizontal
1/3-Page
Vertical
1/2-Page
Island
1/3-Page
Square
1/4-Page
* Healthcare Cost Containment and HFMA’s Buyer’s Resource Guide display
ads are available only as full-page or half-page, horizontal 4-color insertions.
hfm 2015 Display Digital and Printing Specifications
PRINTING
The publication is currently printed web offset on coated stock and perfect bound.
S U B M I T T I N G D I G I TA L F I L E S
Digital files for display ads and inserts should be submitted in one of three ways:
1. Emailed as an attachment of 5 MBs or less to etarantino@hfma.org.
2. Uploaded to yousendit.com.
3. Written to a CD and sent to:
Ellen Tarantino
HFMA
Phone: (708) 492-3384
Three Westbrook Corporate Center, Suite 600
Fax: (708) 492-4384
Westchester, IL 60154-5732
Email: etarantino@hfma.org
All fonts must be embedded within the file, and all scanned images need to be 300 dpi at 100%.
48
S P E C I F I C AT I O N S & M E C H A N I C A L S | H F M A 2 0 1 5 M E D I A K I T
F U R N I S H E D I N S E R T D E L I V E RY D U E D AT E S :
Month
Due Date
Month
Due Date
January
December 15, 2014
July
June 11, 2015
February
January 15, 2015
August
July 16, 2015
March
February 12, 2015
September
August 13, 2015
April
March 12, 2015
October
September 17, 2015
May
April 16, 2015
November
October 15, 2015
June
May 14, 2015
December
November 12, 2015
ANI Program Guide
May 14, 2015
HFMA’s Buyer’s Resource Guide
December 4, 2015
Contact Ellen Tarantino for insert delivery instructions and information/deadlines for inserts to be printed by hfm: etarantino@hfma.org.
S O F T WA R E
Files should be created in one of the following
software programs:
• InDesign
• Photoshop
• QuarkXPress
• PDF/X-1A files
• Illustrator
Native files and files created in Microsoft® Publisher,
PowerPoint, or Word are NOT accepted.
S P OT C O LO R S
• Ads containing spot colors will require a color broken
laser to indicate what items in the ad need to print
as spot color.
• The name of the spot color should be indicated
on all insertion orders.
LO G O S U B M I S S I O N S
• High-resolution, Illustrator vector art in CMYK.
Submit as an EPS file.
A C C E P TA B L E F I L E F O R M AT S
• Avoid PMS or RGB colors.
PDF
• All fonts must be embedded within the file.
• Create a postscript file, and then create a PDF using
the distiller options.
• All colors must be cyan, magenta, yellow, and black
(CMYK). RGB or indexed CMYK cannot be accepted.
• All logos must also be converted to CMYK.
• Avoid ICC profiles (color management should
be turned off).
• Embed all fonts (including those in taglines) and images.
• All scanned images should be 300 dpi at 100%.
C O LO R P R O O F S
hfm recommends that color contact proofs be submitted
with all ad materials. If color proofs do not accompany the ad
file, hfm will print the ad at SWOP standards. No color lasers
proofs accepted.
F I N A L N OT E S
DISTILLER OPTIONS
• Total area density should not exceed SWOP
The settings should be set to the built-in preset named
“PDF/X-1a:2001.”
• Color files should not be submitted for black and white
CROP MARKS
Crop marks included in the ad file should be offset to
at least 9 points (0.125").
SCA N N E D I M AG E S
density of 280%.
ads. If an ad is in black and white, it should be saved as
a grayscale format.
• High-resolution images from stock photo disks should
be converted into CMYK TIFF and placed directly into
the document.
• Scanned images should be saved as TIFF or EPS files.
INSERTS
• Line art should be scanned at 900 dpi and saved as
All inserts must be approved by hfm and hfm’s printer three
weeks prior to the space reservation date (see hfm Editorial
Calendar) of the specific issue in which the insert is intended
to run. Send the hfm insert sample to:
a TIFF. Do not scan line art as halftone (in Photoshop,
use the “Bitmap” mode).
• Black and white photos should be scanned at 300 dpi
as grayscale. The shadow dot should not exceed 91%.
Any dot under 4% will drop to white.
• Four-color images should be scanned at 300 dpi at
100% and converted to CMYK.
• High-resolution images should be directly imported
into the document. Do not leave them as RGB colors.
• Photographs or transparencies should be scanned
as close to the actual reproduction size
(20% margin +/- is optimum).
Ellen Tarantino
HFMA
Three Westbrook Corporate Center, Suite 600
Westchester, IL 60154-5732
Phone: (708) 492-3384
Fax: (708) 492- 4384
Email: etarantino@hfma.org
49
TA R G E T. C O N N E C T. E N G A G E .
All files must have high-resolution images (300 dpi) and
embedded fonts. If the ad has a bleed, the file must be set up to
bleed specifications. Crop marks must also be indicated to
trim size. Color-accurate proofs must be supplied.
Policies and Contracts for hfm
R AT E P R OT E C T I O N
Advertisers who contract for a 2015 advertising program
before December 31, 2014, earn rate protection and are
entitled to use the 2014 rate card.
SCREENS
Four-color ads should use the standard 133-line screen for
cyan, magenta, yellow, and black (CMYK).
C O N T R A C T A N D C O P Y R E G U L AT I O N S
1. Advertisers and their agencies assume liability for all
content (including text, representation, and illustrations) of
advertisements printed, and also assume responsibility for
any claims made against the publisher arising there from.
The publisher reserves the right to reject advertising.
2. Advertisers or agencies will be short-rated if contracted
frequency rate is not fulfilled during a 12-month period.
A rebate will be issued if higher frequency rate is earned
during a 12-month period.
The publisher will not assume responsibility for quality of
reproduction if color keys are provided in lieu of an
acceptable proof, or if a proof is not furnished. If a color proof
is not provided, publisher reserves the right to produce a
proof and bill the advertiser.
INSERTION ORDER
Send insertion orders and contracts to your local
HFMA sales representative or:
Bill Casey
HFMA
Three Westbrook Corporate Center, Suite 600
Westchester, IL 60154-5732
Phone: (708) 492-3392
Fax: (708) 492-4392
bcasey@hfma.org
3. Publisher reserves the right to publish a previous ad if new
copy or instructions are not received by final closing date.
4. Alterations and other product work will be charged to the
advertiser at cost. HFMA reserves the right to request
that the words “Advertisement” or “Advertising Section”
be placed prominently at the top of the first page of the
insert, as appropriate, in all caps (quotes not needed),
and at least 12-point type.
A DV E R T I S I N G M AT E R I A L S
Send materials to:
HFMA’s Buyer’s Resource Guide Mechanicals
Ellen Tarantino
HFMA
Three Westbrook Corporate Center, Suite 600
Westchester, IL 60154-5732
Phone: (708) 492-3384
Fax: (708) 492-4384
etarantino@hfma.org
PRINTING
The publication is currently printed web offset on coated
stock and perfect bound.
P R I N T I N G M AT E R I A L S
Similar to our prior guidelines, HFMA only accepts electronic
advertising files in PDF format.
C O N TAC T
To reserve your listing and/or display ad now, contact your
local HFMA sales representative. A full listing is provided in
the back folder of this kit, or visit hfma.org/sales.
Leadership Magazine Mechanicals
8 - PA G E G AT E F O L D
Head Trim
Foot Trim
Face Trim
Grind Off or 4th Cut
Height
Width
Foldout Width
0.125"
0.25"
0.125"
0.125"
10.875"
7.875"
7.375"
Fold Direction
Fold Line
Any perfs parallel
to spine must be
at least 3/8"
from bind edge
Binding
Fold Direction
Fold Line
.25" Grind Off
No Image
7.375" Max
Page 2
Page 3
7.875"
7.875"
30.75"
50
.125" Bleed
On All Sides
10.875"
7.375" Max
In order to achieve
maximum binder speed
we recommend inserts
be on 70# text weight
or heavier.
S P E C I F I C AT I O N S & M E C H A N I C A L S | H F M A 2 0 1 5 M E D I A K I T
6 - PA G E G AT E F O L D
Size After Fold,
Bind & Trim
Journal Size
Head
Trim
Foot
Trim
Face
Trim
Grind Off
or 4th Cut
Height
Width
Foldout
Width
Panel 1
Width
8.125" x 10.875"
8.375" x 10.875"
0.125"
0.25"
0.125"
0.125"
10.875"
8.125"
7.875"
7.375"
Any perfs parallel
to spine must be
at least 3/8"
Binding
from bind edge
.125" Bleed
On All Sides
Fold ‘A’ Direction
Fold Line
Size of this panel
may be reduced
.25" Grind Off
No Image
10.875"
Page 2
Page 3
Panel 1
8.125" Max
7.875" Max
7.375" Max
In order to achieve
maximum binder speed
we recommend inserts
be on 70# text weight
or heavier.
If book drills Panel 1 will
need to shorten to avoid
being drilled through.
23.625"
Digital Specifications & Mechanicals
Website Ads
E-Newsletter Ads
A C C E P T E D B A N N E R F O R M AT S
AC C E P T E D B A N N E R F O R M AT S
GIF, JPG, or DoubleClick Ads
Static GIF files or JPG. Flash formats are NOT accepted.
DESIGN
DESIGN
The design of the ad must not appear to look like an HFMA
house ad. For HFMA linking policy contact Carly Xagas at
(708) 492-3394; cxagas@hfma.org. We require a 1-pixel
border around the perimeter of the ad. This will allow it to be
distinguished as an advertisement. See page 18 to view visual
thumbnails of each ad placement option.
The design of the ad must not appear to look like an HFMA
house ad. For HFMA linking policy contact Carly Xagas at
(708) 492-3394 or cxagas@hfma.org. We require a 1-pixel
border around the perimeter of the ad. This will allow it to be
distinguished as an advertisement. See page 20 to view
visual thumbnails of each ad placement option.
MAXIMUM FILE SIZE
MAXIMUM FILE SIZE
30K. 15-second loop recommended. 3-loop maximum.
50 KB
RESOLUTION
RESOLUTION
72 dpi
72 dpi
DEADLINE
DEADLINE
Artwork must be submitted 10 businesses days prior to the
campaign start date. Ads can be swapped out monthly.
Artwork must be submitted five businesses days prior to the
campaign start date.
M O N T H LY R E P O R T S
N OT E
We recommend that advertisers supply a landing page link to
track click-through rates on their own.
HFMA reserves the right to reject or cancel advertisements
at its discretion. This includes the landing page link. Ads and
links cannot offer similar products and services that compete
with HFMA offerings. Links will open in new windows.
N OT E
HFMA reserves the right to reject or cancel advertisements
at its discretion. This includes the landing page link. Ads and
links cannot offer products and services that compete with
similar HFMA offerings. Links will open in new windows.
Submit files to cxagas@hfma.org.
Submit electronic advertising files to cxagas@hfma.org.
HFMA Advertising Guidelines
For HFMA’s complete advertising guidelines,
visit hfma.org/AdvertisingGuidelines.
51
HFMA Advertising Sales Representatives
T H O MAS R E IL - WE ST R E GIO N
(707) 291-7304; treil@hfma.org
CIN DY DUDLE Y - CE N T R AL R E GIO N
(847) 295-0210; cdudley@hfma.org
MICH AE L STACK - E AST R E GIO N
(847) 367-7120; mstack@hfma.org
ST E VE ROT H - SO UT H E AST R E GIO N
(520) 742-0175; sroth@hfma.org
™
™
Three Westbrook Corporate Center
Suite 600
Westchester, IL 60154
hfma.org