2015-2016 Brownsville Herald Rates

THE BROWNSVILLE HERALD
we’re telling your
stories
With its unique blend of English and Spanish-language products, The Brownsville Herald, El Nuevo Heraldo and
El Extra offer a total reach into a growing and exciting bilingual market.
Our products are the most trusted sources of information in English and Spanish in the Brownsville market.
Our English-language daily, The Brownsville Herald, has been a mainstay in Brownsville
since 1892, and we have been publishing a Spanish daily, El Nuevo Heraldo, for nearly
70 years. Add El Extra, a vibrant Spanish weekly that reaches our market’s most
Spanish-dominant neighborhoods, and you have a total reach into the Brownsville
market to go with our websites in both languages.
The Brownsville Herald and brownsvilleherald.com integrated newspaper
audience reach almost 93,325 adults. More than 84% of the
target market reads The Brownsville Herald five days a week
and 72% over four Sundays.
The demographic profile of The Brownsville Herald
remains strong in reaching adults of all ages (52% age
30-54), Hispanic ethnicity (87%), home owners (61%),
and 51% of households with children.
Market
Research
The Brownsville Herald
Audience Profile
81% - Five weekday print issues
66% - One Sunday print issue
72% - Four Sunday print issues
Reach by Demographics
48% - Male
52% - Female
87% - Hispanic
52% - Age 30-54
27% - Age 18-34
32% - Age 35-49
42% - Age 50 or older
55% - Married
53% - High school graduate or less
47% - Any college
61% - Own Home
Target Population: 93,325
Brownsville Trade Area
Source: Scarborough 2013, R2
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040
Brownsville Herald
DISTRIBUTION BY ZIP CODES
/ HOME DELIVERY AND SINGLE COPY
Daily
StateCode
Zip
78520
78521
78526
78550
78566
78575
78578
78586
78597
Sunday
l
Tota
StateCode
Zip
Brownsville
1,561
1049 512
Brownsville
3,837
3467 370
Brownsville
1,515
1436 79
Harlingen
42
3 39
Los Fresnos
341
291 50
Olmito
397
371 26
Port Is, Laguna
0
231
231
San Benito
49
21 28
S. Padre Island
126
45 81
Totals
6914 1185
Total Combined
8099
78520
78521
78526
78550
78566
78575
78578
78586
78597
e
Homvery
Deli
City
Insert
Net National
Rates
le
Sing y
Cop
Net
Open
Rate
e
Homvery
Deli
City
le
Sing y
Cop
l
Tota
Brownsville
1,196 1,940 3,136
Brownsville
3,881 1,400 5,281
Brownsville
299 1,936
1,637
Harlingen
151
3
148
Los Fresnos
191
523
332
Olmito
98
521
423
Port Is, Laguna
0
264
264
San Benito
106
130
24
S. Padre Island
309
360
51
Totals
7,811 4,491
Total Combined
12,302
2pgs
4pgs
8pgs
12pgs
16pgs
20pgs
24pgs
28pgs
$45.90
$47.60
$49.30
$51.00
$52.70
$54.40
$56.95 $58.65
*$5cpm zoning charge ** Sunday add $1M
Brownsville Herald
National ROP Net Rates
Retail
Classified
Daily
Open Rate $20.22
Sunday
Open Rate $23.00
1 Spot Color
Full Color
Daily
Open Rate $18.16
Sunday
Open Rate $20.97
add 10% to ad cost
add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
All color ad placements are subject to the mechanical capabilities of the press.
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040