JAY A. FERNANDO Vice-President Strategic Planning

JAY A. FERNANDO
Vice‐President Strategic Planning and Business Development
MAGSAYSAY MARITIME CORPORATION
2009
1984
1904
has become one of the
scarcest resources we are
managing today!!
CREW COMMUNICATION
Care Initiatives Driven by Technology
• Daily news from home
• Compressed to 120Kb
• 281 vessels
2005
• Pull and Push info via SMS
• Permanent number
• Group rates
• 38,868 issued to crew and more to families
2008
• 32% Wifi and 10% WiMax
• 38% Free Internet Access
• 26% No plans to offer service
2008
• 192 vessels
• Landline and mobile voice calls (Philippines)
• Own satellite bandwidth
2009
“Skill shortages are dominating the marketplace and many organizations are facing stiff challenges in identifying, hiring and retaining the best talent. Many organizations and employers struggle to fill job vacancies and candidates receive more than one job offer. As skill shortages continue, organizations can expect more intense competition for talent.”
350
305.28 300
Ave Time at Port
(In Hours)
250
188.64 200
196.56 150
128.64 100
89.28 78.96 50
16.60 15.90 ‐
1989‐90
•
•
•
•
Born after 1989
Grew up in a digital world
Information access
Fast paced environment
1994‐95
2000‐01
2010‐11
• Lesser opportunity for shore leave
• Focus on work while at port
Sources:
SIRC 2005
Port Infrastructure and Economic Development by Pradeepta Kumar Samanta (2005)
Transport Problems by Wielsaw Galor (2011)
THE EMERGING SEAFARER
Captains and Chief Engineers of Tomorrow
Personal and Financial Success
Dislikes “Newbie” Treatment
Needs to be “plugged‐in” 24/7
Challenging and Meaningful Work
“Potentially be the most productive, adaptive and creative generation ever to enter the workforce!”
Gen Y @ Work ‐ A Profile (2011)
THE EMERGING SEAFARER
The Need To Be “Plugged-In” 24/7
• Instant gratification (information, news, feedback, purchase)
• Meaningful Interactions and Collaboration
• Multitasking to the nth degree
CREW COMMUNICATION
Care = Connectivity
• Android platform
• Interactive content and information
• Purchase and banking transactions online
• Tablet and Smartphone
• Voice and data connectivity
• Own VSAT bandwidth
• Pay‐per‐use
2012
• Their NEEDS are different
• They LEARN different
• They LIVE different
• Their PRIORITIES are different