Network Profile - Performance Media

Station Profile
The Station:
The Listener:
Format: The best of today’s hit music. ZM is
entertaining, spontaneous and now with a talented
line-up of fun personalities, and on the streets with
the Black Thunder crew.
Personalities: The Morning Crew - Polly & Grant,
Sarah Gandy (10am-3pm), Mark, Flynny & Steve
(3pm-7pm); Matt Ward (7pm-12am)
• Busy & active 18-39 year olds
• Brand conscious
• Socially active, live life to the fullest
• Young professionals, singles
& young families
• Big on entertainment, music clothes
Website: www.zmonline.com
• High disposable incomes
Total Number of Stations ! 18
Total 10+ Cume Audience 376,300
(Mon-Sun 6a-12mn, 1 week period).
Station Profile (Aud vs Pop)
(% )
70
60
50
40
30
20
10
0
M10+
F10+
10-14
15-24
25-34
ZM
Source: RADIO’s T109, 2006 NZ Census
35-44
45-54
55-64
65+
Pop
1
© Copyright TRB
2006