Celebrating Milestones/Project Updates

IN THE NEWS
VOL. 11, NO.4 | JULY/AUGUST 2008
THE LATEST DEVELOPMENTS FROM THE SEMBLER COMPANY
Celebrating
Milestones
P R O J E C T
inside...
U P D A T E S
• Model Homes Open at Duval Park
•Winter Garden Village Hosts Taste
Event
• Updates: Town/Brookhaven and
The Prado
•Milestones
• Volunteers of the Year
• Sembler In The Community
• Sembler Helps Retailers Bottom Line
• New Leases
• Projects Under Development
FLORIDA
|
GEORGIA
|
PUERTO RICO
residential
sembler
MODEL HOMES
AT DUVAL PARK NOW OPEN!
T
he recent Grand Opening of the Model
Homes at Duval Park was met with
enthusiasm from community leaders, Pinellas
County officials, and residents interested in
learning more about Sembler’s first residential
development.
Pinellas County Commissioners Bob Stewart,
Karen Seel and Ken Welch were among the
estimated 200 guests who weathered intermittent
rain in order to preview the new Key West style
homes.
The 9.78 acre project is conveniently located
just south of 54th Avenue at 45th Street in
the Lealman community of St. Petersburg.
It is close to I-275, 20 minutes from the
beaches as well as Tampa and 10 minutes
from downtown St. Petersburg. The project will
be constructed in several phases and will
include single family homes and townhomes
starting at $189,000. Upon completion, Duval
Park will offer a pedestrian-friendly gated
community with sidewalks leading to parks,
playgrounds, a community pool and clubhouse.
A pastel palette with white accents, front porches
and balconies, coupled with maintenance-free
living, convey the laid back lifestyle synonymous
with Key West.
Visit www.duvalpark.com for updates on this
exciting project.
DuvalPark.com
727.230.8687
Winter Garden Village Event
Draws Thousands
W
inter Garden Village recently hosted their first annual Best Fest–The
Taste of West Orange.
The event is the largest fundraiser of the year for the
West Orange Chamber of Commerce and is in its 6th year
of production.
The three-hour event drew an estimated crowd of
more than 3,000 and provided businesses an opportunity
to showcase their merchandise and services and
restaurants an opportunity to give taste samples of
featured menu items. The acoustic styling of duo Six and Four provided a soft
musical backdrop to the event.
More than 80 vendors participated including Winter Garden tenants:
Bonefish Grill, Mimi's Café, UNO Chicago Grill, Macaroni Grill and Planet
Smoothie.
Property Manager John Carnesale and Assistant
Property Manager Edie Solomon worked closely
with the West Orange Chamber to bring the event
to the center and continue to work diligently to help
promote tenant sales with other planned center
activities.
www.WinterGardenVillage.com
2
updates
Residential
Construction
Underway
By Nick Gold
C
onstruction activity at TOWN / Brookhaven
on Peachtree Road is proceeding rapidly. The
enclosed parking structure is nearing completion
and framing of the luxury residential units
developed by Trammell Crow and Lincoln Property
is well underway.
Lincoln Property’s 372-unit luxury mid-rise community will consist of a single, six-story Epi-core
building, “wrapped around” a pre-cast concrete
parking deck. Approximately 50% of the units
will feature so-called ‘soft-loft’ finishes, while the
remainder will appeal to more traditional tastes.
Community amenities will include a resort-style
pool, an outdoor kitchen/grilling area, a resident
clubroom with Internet café and billiards table,
a state-of-the-art fitness center, and a rooftop
amenity area featuring a tennis court and bocce
ball court. All this, coupled with their superb location, will make these residences the choice for
sophisticated living.
The Columns Group, Inc. and Monte Hewett
Homes are building luxury town homes with
architectural themes inspired by – and designed
to complement – the architecture of nearby
Oglethorpe University. This development will be
known as Savoy at TOWN/Brookhaven and is part
of the overall TOWN/Brookhaven development.
The project’s entrance is located off of Hermance
Drive and the finished homes should be ready for
move-in by Spring 2009.
Leasing activity at TOWN/Brookhaven is going
strong. Leasing representative Lindsay Douglas
has a number of local boutiques and Atlanta area
restaurants ready to move into this spectacular
mixed-use development. Tenants will be
announced shortly.
www.TownBrookhaven.net
new tenants:
The Home Depot
Target (Opening Oct. 2008)
Publix
Staples
Circuit City
Starbucks
T Mobile
Fatburger
Genki
Larry’s Giant Subs
Mirko Pasta
Inta Juice
Panda Express
Mattress Giant
Great Clips
RBC – Royal Bank of
Canada
Taco Mac
Carriage Cleaners
Nail Talk & Tan
Existing tenants:
Peter Glenn Ski & Sports
Kobe Steaks
Joli Kobe Café & Bakery
5 Seasons Brewery
International School of Skin and Nails
Atlanta Foot and Ankle Center
The Prado Nears Completion
By Nick Gold
S
ince our last update on The Prado earlier this
year, much progress has been made on the
center’s redevelopment. For instance the fourlevel enclosed parking deck has been completed
and the interim valet parking program has ended.
Throughout the summer new landscaping and
upgraded lighting as well as new sidewalks have
been installed.
Existing tenants are pleased to see that the
façade of their building is being upgraded and
that a new roof with architectural shingles has
been added – a fresh new makeover to blend well
with the newly built components of the shopping
center. Speaking of new tenants, Target is near
completion and gearing up for its October grand
opening, and Publix is set to open in early 2009.
Finally the new Prado Website was launched —
www.ShopPrado.com which features a list of all
confirmed tenants as well as special offers.
www.ShopPrado.com
3
milestones
T
he Sembler Company has long been
recognized for its longevity and staying
power in the industry in addition to its talented,
creative, and experienced team of professionals.
In 2008, Sembler is recognizing several associates who are celebrating milestone service anniversaries. Their longevity is heralded as one of
the driving factors in Sembler’s success.
GREG SEMBLER, CEO; 25 years
Greg grew up in the shopping center business
and at an early age accompanied his father on
site visits, tenant meetings and lease negotiations.
In 1983 he officially joined The Sembler team.
His early duties included spending six months
converting our manual accounting system over
to the computer. He next turned his focus toward
learning the entrepreneurial side of the
business and started by assuming
leasing duties for several shopping
center projects. Upon successful
leasing of those projects he became a
Project Manager followed by a
brief stint as an outlet center
developer. While scouting for a
potential outlet center site in 1993,
he discovered the possibilities of
Puerto Rico and realized how
underserved retail was on the island.
As a result, he opened the Puerto Rico
division in 1996.
Fast forward 25 years and Greg
sits at the helm of The Sembler
Company and will no doubt steer it to
many successes in the future.
n o w
Greg Sembler congratulates Jeff Fuqua
JEFF FUQUA, PRESIDENT; 20 years
Jeff joined The Sembler Company in 1988
as a Leasing Agent. For two years he traveled
to Ft. Lauderdale on weekends to attend NOVA
University and earned an MBA in Real Estate
Development and Real Estate Finance.
In 1992, he moved to Atlanta and took
over the company’s regional office as Senior Vice
development,
President
responsible
for
and
leasing
construction,
management,
operations in the Georgia and South
Carolina areas. In 1997 he was promoted to
President of the development division and
appointed to the Board of Directors and
today he serves as President of The Sembler
Company.
Jeff is recognized as an innovative and
creative developer who is behind many of
Sembler’s award-winning projects such as
Perimeter Place and Edgewood Retail Center.
Thanks to Jeff and his team, The Sembler
Company has been named Top Retail
Developer in Atlanta for seven years in a row!
Betty and Mel Sembler congratulate Greg Sembler
It was forty years ago that Mel Sembler relocated Mel Sembler Associates to
St. Petersburg from Dyersburg, Tennessee. Florida offered a sunny climate for
business and family and became headquarters for The Sembler Company.
15 YEARS
Elaine Alito
Vice President - IT
4
15 YEARS
Nola Beckham
15 YEARS
Debbie Fineran
10 YEARS
Jorge Hernandez
10 YEARS
Ed Jozwiak
Executive Assistant
to Mel Sembler
Accounting Supervisor,
Operating Centers
Real Estate Manager
Puerto Rico Division
Director of Outparcel Sales
In-House Counsel
www.sembler.com
volunteers
Sembler recognizes
of the Year!
W
e are proud to recognize two very
important
individuals
who
have
contributed significantly to their communities.
Our Volunteer of the Year award pays tribute
to their volunteer
services and the
dedication
each
have contributed
in 2007. Sembler
encourages each
associate to give
back
to
their
communities
to
follow the principle
of leaving things
better than we
found them and
by
setting
an
example for others
to follow.
them in permanent homes.
For the past four years Krissy has played an
instrumental role in rescuing dozens and dozens
of homeless dogs in and around her community.
Her tireless efforts
and dedication has
saved many lives
and this often means
digging into her own
pocket to provide
funds
for
food,
surgeries, and supplies.
In St. Petersburg, we
recognize Michelle
McIntosh who along
with her husband
Greg,
founded
Nature Matters. The
organization works
Krissy Venneman receives her award from Jeff Fuqua
In Atlanta, for
to
keep
Florida
the second year in a row we recognize
communities, bays, beaches and interior
Krissy Venneman for her outstanding
waterways clean. In just one year, Nature
contribution to the Reynoldstown Pet Patrol,
Matters has removed several tons of
a non-profit 501c3 organization which rescues
debris and trash from local islands and
and rehabilitates homeless dogs and places
waterways. Michelle’s duties as Director of
Greg Sembler presents the Volunteer Award
to Michelle McIntosh
the organization include grant writing, event
coordination, and website maintenance. She
works most nights and weekends for this cause
and has made a lifetime commitment to this
effort!
Nature Matters is further dedicated to raising
awareness about the serious implications that
littering, waste and storm water pollution have
on our waterways, wildlife, and the ecological
integrity of our environment.
As Volunteers of the Year, Krissy and Michelle
received a plaque commemorating this honor
and a $500 contribution to their charities.
community
Sembler IN THE
C
ommitment to community is one of the principles
The Sembler Company was built on and all associates are
encouraged to give back to the best of their ability.
Recently, V.P. of Marketing Dawn Ladd rallied a group
to volunteer for Wildlife Haven Rehab, a local non-profit
wildlife rescue group. A group of eight Sembler associates
joined Dawn’s husband Eddie and his son Jordon to build twin
eight-foot aviaries that will be used to house recovering birds
and orphaned mammals.
The Sembler group was led by Development
Manager Dave Davis, who drafted the plans
for the aviaries and also volunteered for several
additional days to help continue their progress.
Other Sembler volunteers included:
Sandy O’Connell, Alissa Mitchell, Elaine Alito, Chad
West, Judie Glenn, Sue Wilson and Carol Fetter
5
Sembler Property
Management
Helps Retailer’s
Bottom Line
S
embler projects are recognized for
their quality, innovative and appealing
designs as well as for the success that
retailers enjoy in each of our centers.
Although some retailers are experiencing
challenges due to the current economic
climate, the Sembler Property Management
team has worked diligently to help their
bottom line.
According to Dave Zook, V.P. Property
Management, “We are dedicated to our
tenant’s success. By keeping a critical
eye on center expenses and identifying
areas of potential savings we can help them
continue their growth progress and profit
levels.”
Some examples of center cost savings
include:
• Renegotiation of cleaning contracts
resulted in a cost reduction of $24,000
with no change in service
• Re-design of a center’s parking lot
wiring system which resulted in an
electric savings of $1,500 per month
• Ongoing tax appeal program has
lowered taxable values by over $1 million
with more savings expected
It is just another way that The Sembler
Company helps owners and retailers
achieve success at their centers and is why
it is recognized as one of the leading retail
property management organizations in the
Southeast.
anniversaries
SERVICE
Jennifer Halfinds, Sr. Accounting Lease Administrator...................................................12 years
Adrian Collazo, Lease Manager......................................................................................11 years
Steve Althoff, Sr. Vice President Leasing/Property Management.....................................11 years
Meredith Harris, Tenant Coordinator...............................................................................4 years
Dan Diamond, Development Manager.............................................................................3 years
Sandy O’Connell, Graphic Artist.......................................................................................3 years
Sean Ellison, Systems Administrator.................................................................................2 years
Heather Fava, Real Estate Manager..................................................................................2 years
Kanika Lester, Staff Accountant........................................................................................2 years
Jim Roman, Dir. of Property Management..........................................................................1 year
Darcy Brittich, Staff Accountant..........................................................................................1 year
Nate Leighton, Staff Accountant.........................................................................................1 year
Jean Galanos, In-house Counsel..........................................................................................1 year
Megan O’Malley, Administrative Assistant..........................................................................1 year
Rachel Wein, Development Manager..................................................................................1 year
John Carnesale, Property Manager.....................................................................................1 year
Guillermo Cruz, VP Puerto Rico Division............................................................................1 year
Lyndsey Packard, Administrative Assistant..........................................................................1 year
Sheri Ruegsegger, Administrative Assistant........................................................................1 year
Lindsay Douglas, Leasing Representative............................................................................1 year
welcome
ABOARD
Brian Seel
Development
Intern
6
www.sembler.com
St. Petersburg
atlanta
The Sembler Company is pleased to announce the following professionals have joined our
staff:
Jocelyn Pacheco
Staff Accountant
Property Mgmt.
OVER 57,000 s.f. Leased
NEWLEASES
FLORIDA
Georgia
BayWalk, St. Petersburg, Florida
Lighthouse Crossings, St. Petersburg, Florida
Cumming Town Center, Cumming, Georgia
Birkenstock by Happy Feet 1,326
Mattress Firm 3,600
Hobby Town USA 5,595
Beneva Marketplace, Sarasota, Florida
Oakleaf Town Center, Jacksonville, Florida
Deerfield Place, Atlanta, Georgia
Good As New 2,640
rue21 4,157
Brooklyn Joe’s 2,499
Sally Beauty Supply 1,400
Boynton Town Center, Boynton Beach, Florida
Park Street Retail, Seminole, Florida
Gilman Ciocia 5,000
Verizon Wireless 5,000
Hampton Lakes, Tampa, Florida
Publix at Bayside Lakes, Palm Bay, Florida
Flying Fish Bikes 6,175
Soprano’s Pizza & Wings 2,400 s.f.
Home Depot Plaza, Port Richey, Florida
Southchase Plaza, Orlando, Florida
The Breakfast Station 1,200
Deerfield Dental Practice 1,200
Town Brookhaven, Atlanta, Georgia
La Plaza Grande North, The Villages, Florida
Spanish Plaines, The Villages, Florida
Varnell & Warwick, P.A. 1,715
Superior Cleaners 1,200
Tin Drum Asian Café 2,172
Slack’s 3,002
T-Mobile 2,489
Perimeter Place, Atlanta, Georgia
Beal Bank 1,297
Robson Crossing, Gainesville, Georgia
Lighthouse Chiropractic 1,500
La Plaza Grande South, The Villages, Florida
Custom Apparel & Gifts 2,160
Park Street Retail, Seminole, Florida
Oakleaf Town Center, Jacksonville, Florida
Winter Garden Village, Winter Garden, Florida
Sembler in the News is written and edited by Dawn Ladd with Nick Gold, Alissa Mitchell, Helen Camp, Heather Correa Duffy, Jeff Fuqua, Meredith Hoffman, David
Murphy, Janine Smith, and Teresa Smith contributing. Graphic design by Sandy O’Connell. If you would like to receive Sembler in the News, e-mail Alissa Mitchell at
alissa.mitchell@sembler.com.
To receive Sembler In The News via e-mail, contact Alissa Mitchell at alissa.mitchell@sembler.com.
7
Over 10 Million s.f. Under Development / Construction
FLORIDA
• Brooks Village (105,000 s.f. Publix-anchored shopping center),
Naples, FL
•Commercial Boulevard Shoppes (85,000 s.f. shopping center)
Broward County, FL
•Crosscreek Village (85,000 s.f. Publix-anchored shopping center)
St. Cloud, FL
•Duval Park (73 residential units) St. Petersburg, FL
• Hammock Park (160,000 s.f. shopping center), Naples, FL
• Heron Creek Place (400,000 s.f. community shopping center),
North Port, FL
• Paley Place (150,000 s.f. grocery-anchored neighborhood shopping
center), Bradenton, FL
• 66th Street Retail Center (mixed-use development: 26,000 s.f.
retail/office and 90 residential units.), St. Petersburg, FL
• Southwood Marketplace (460,000 s.f. power center), Tallahassee, FL
GEORGIA  
• Canton Marketplace (800,000 s.f. Target and Lowes-anchored
regional open-air shopping center), Canton, GA
•Dawson Marketplace (1 million s.f. regional shopping center)
Dawsonville, GA
• Deerfield Place (400,000 s.f. Target-anchored community-scale
power village), Alpharetta, GA
• Henry Marketplace (500,000 s.f. regional open-air shopping
center), McDonough, GA
• Macon Town Center (approx. 250,000 s.f. retail center), Macon, GA
1450 South Johnson Ferry Road
Suite 100
Atlanta, Georgia 30319-4316
404.847.1800
• The Prado (345,000 s.f. Publix, Home Depot and Target-anchored
vertical mixed-use project), Atlanta, GA
• Town/Briarcliff (verticle mixed-use, 300,000 s.f. retail, 3,000 residential
units), Atlanta, GA
• Town/Brookhaven (vertical mixed-use project with 600,000 s.f. retail,
150,000 s.f. office and 1,000 residential units), Atlanta, GA
• Westside Crossing (approx. 300,000 s.f. retail center), Atlanta, GA
VIRGINIA
• Gateway (252,000 s.f. power center), Portsmouth, VA
SOUTH CAROLINA
• Okatie Crossing (approx. 1.5 million s.f. mixed-use development),
Bluffton, SC
PUERTO RICO
• Añasco Plaza (148,600 s.f. discount department store-anchored
community shopping center), Añasco, Puerto Rico
• Plazoleta Isabela (64,431 s.f. Walgreens-anchored shopping center
with four additional outparcels), Isabela, Puerto Rico
• Plaza Del Mar (627,615 s.f. [Phase I] open-air power center),
Ceiba, Puerto Rico
• Plaza Rio Grande (260,000 s.f. discount department store-anchored
shopping center ), Rio Grande, Puerto Rico
Build-to-Suit
PROJECT / STORE OPENINGS
Walgreens 
PR 129 at Calle Union., Arecibo, PR
PR 891 & O’Neill St. Corozal, PR
PR 3 & Pimentel, Rio Grande, PR
PR 167 & Calle #2, Bayamon, PR
Fairfield & Mobile Hwy., Pensacola, FL
Pine Ridge Rd. & Colliers Blvd., Naples, FL
Rattlesnake Hammock Rd. & Colliers Blvd., Naples FL
US Hwy 51N & Norfleet Lane, Senatobia, MS
Poplar Springs Dr. & North Hills Dr., Meridian, MS
N. Plank Rd. & Noel Drive, Newburgh, NY
Target at Deerfield Place, Alpharetta, GA
Petco at Deerfield Place, Alpharetta, GA
The Sembler Center
5858 Central Avenue
St. Petersburg, Florida 33707-1728
727.384.6000
SALES CLOSINGS
The Promenade at Naples Centre, Naples, FL
Outparcel at Oakleaf Town Center, Jacksonville, FL
Outparcel at Commercial Blvd. Shoppes,
Broward County, FL
Cumming Town Center, Cumming, Georgia
Centro Comercial Los Prados
501 Grand Boulevard Los Prados
Caguas, Puerto Rico 00727
787.745.4805
Sembler | P.O. Box 41847 | St. Petersburg, FL 33743-1847 | 1-800-940-6000 | www.sembler.com