Temecula today - Temecula Valley Chamber of Commerce

Temecula today
April 2007
VOL 33 NO 4
16th Annual Chamber Golf Classic
Presented by Paradise Chevrolet Cadillac
Friday, May 4, 2007 at 10 am Shotgun
Don’t miss out on the first big tournament of the season! Paradise Chevrolet Cadillac presents the 16th Annual
Chamber Golf Classic at the beautiful Temecula Creek Inn. This four man scramble will begin with a 10am shotgun start. Get your foursome in early as space is limited to the first 216 golfers. The cost for a foursome is $600,
which includes: lunch, 1 mulligan, contest package and the banquet following the tournament. See the flyer in this
month’s newsletter to register or visit www.temecula.org to register online. Sponsorships are also still available. We
have sponsorships that include having a table on the course. Let your business be seen by over two thirds of the
golfers. This is a great way to network your business to those that are golfing. For more information on sponsorship
opportunities or to register your foursome, contact Jennifer or Melissa at (951) 676-5090.
Thank You to Our Sponsors:
Register Today www.temecula.org
Title Sponsor: Paradise Chevrolet Cadillac
Lunch Box Sponsor: Line X of Temecula
Golf Cart Sponsor: Granite Construction
Tee Box Sponsor: Abbott Vascular
Eagle Sponsors: CR&R, Countrywide Home Loans – Bel Villiaggio, Pacific Western Bank, Southwest Healthcare
System, Temecula Valley Bank, Temecula McDonald’s and The Law Offices of Rosenstein & Hitzeman, AAPLC,
Birdie Sponsors: Golf Etc., Industrial Family Medical Care, Promotional Experience
2006 Balloon & Wine Festival
Wins Regional Awards
The Temecula Valley Balloon and Wine Festival won three first place "Gold Awards"
at the California/Nevada Festivals and Events Association Awards and Convention,
February 22.
The 254-member organization represents event associations, city-run events, convention and visitors bureaus, fairs and festivals in California and Nevada. Competing
against organizations like Fairplex, Miramar Air Show and the Pasadena Rose Parade,
The Temecula Valley Balloon and Wine Festival won first place for their 2006 Marketing Campaign, Media Kit and Rack Card.
All three components were designed and produced by the Festival's marketing firm,
Melody's Ad Works, Inc. Melody's Ad Works, Inc. has promoted the event since 2001.
This is not the first time for the Festival to garner awards in competition. The association has also won International Festivals and Event Association Pinnacle Awards for
marketing, branding and publicity.
"Each year we ask how can we top that? What can we do to improve our event and
make it the premier event in Southwest California," stated the association president
Carol Popejoy.
"These awards from our peers are a symbol of the Festival's commitment to excellence," Popejoy added.
The Temecula Valley Balloon and Wine Festival is celebrating its 24th year June 1-3 at
Lake Skinner east of Temecula. The event features mass hot air balloon launches at
dawn, (weather permitting) Friday and Saturday evening balloon glows, wine tasting
from over 20 premium wineries, and live concerts on two stages. Friday's headliner
is Collective Soul. For more information call (951) 676-6713 or visit the website at
www.tvbwf.com.
The Gas Company offers Businesses
Record-setting $10 Million in Energy
rebates, incentives
Southern California Gas Company (The Gas Company) is encouraging its business customers to apply for more than $10
million in energy-efficiency rebates and incentives reserved
for them in 2007 – the highest level of funding for such programs in its 140-year history.
“These rebates and incentives are only the beginning,” said
Mark Gaines, The Gas Company’s director of customer programs. “Participating businesses save much more money by
using less fuel.”
The Gas Company’s funding for rebates and incentives is at
a record high because energy efficiency plays a critical role
in meeting the state’s energy needs and helping the environment, Gaines added.
Qualifying business customers can take advantage of these
programs by visiting www.socalgas.com/energyefficiency,
calling 1-800-GAS-2000 or contacting their account representatives.
The Gas Company’s energy-efficiency programs for business
and residential customers in 2006-2008 have a goal of saving about 58 million therms of natural gas – enough energy
to serve about 107,000 homes for a year.
Temecula Valley Chamber of Commerce 26790 Ynez Court • Temecula, CA 92591
in this Issue
Member’s News
pg 3
State of the City
pg 5
Transportation Funding
pg 6
Temecula Valley International pg 7
Film & Music Festival
Ribbon Cuttings
pg 8
Temecula Valley
Convention & Visitors
Bureau
pg 9
New and Renewing
Members
pg 10
Calendar
pg 11
www.temecula.org
A native to Fallbrook, Bill Atkins, PT, OCS established Rancho Physical Therapy of
Temecula in 1984. Partners Greg Smith, PT, OMT, OCS and John Waite, DPT, OCS,
joined him in 1990. All three share the same dedication to excellence in higher
education and specialization certification.
Rancho Physical Therapy is committed to providing a higher quality of care and
outstanding customer service.
Last year advertising was placed in the 2002 Temecula/Murrieta/
Lake Elsinore/Sun City Telephone Directory. Rancho Physical Therapy now
receives more than 209 calls per month on a special telephone line that appears
exclusively in this directory.
“Our advertising program has been invaluable. It is an opportunity to show potential clients who we are and what we
are about.”
Bill Atkins, PT, OCS
Partner
Greg Smith, PT, OMT, OCS Partner
John Waite, DPT, OCS
Partner
pg 2
Temecula Today | April 2007
For Information Call 800-543-3087
www.temecula.org
Member News
26790 Ynez Court, Temecula, CA 92591
Phone: 951.676.5090 Fax: 951.694.0201
Email : info@temecula.org
Mission Statement
The mission of the Temecula Valley Chamber of Commerce is to promote the economic
environment of all member businesses and by so doing will support the programs
which preserve and improve the quality of life.
Officers
Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation
First Vice Chairman — Dennis Frank, AGK Group, LLC
Second Vice Chairman ­— Kelly Daniels, Premier Marketing/Valley Events
Secretary ­— Janet Beck, Beazer Homes
Treasurer — Amy Minniear, Pechanga Development Corporation
Past Chairman of the Board — Pamela Voit, Voit Management
Directors
Tomi Arbogast, Pacific Western Bank
Nancy Austin, Austin-Brockett, LLC
Tony Berardino, Cornerstone E & S Insurance Services
Linda Bradley, Southwest Healthcare System
Melody Brunsting, Melody’s Ad Works
Bette Endresen. Artist Touch Art & Frame Studio
Ron Guerriero, Edge Development, Inc.
Isaac Lizarraga, Rancho Ford Lincoln Mercury
Rusty Manning, A Grape Escape Balloon Adventure
Martha Minkler, MJM Management Corporation
Tom Paradis, The Press-Enterprise
Karen Roberts, FireRose Communications, LLC.
Bill Seltzer, Temecula Valley Golf School
Donna Wilder, Mt. San Jacinto Community College
Management Team
Alice Sullivan, President CEO | Laura Turnbow, Chief Operations Officer
Kimberly Freize-Uhler, Membership Director | Jodi Wenzel, Membership Coordinator
Kimberly Adams, CVB Executive Director | Carrie Penny, CVB Assistant Director
Melissa Holm, Special Events | Jennifer Malek, Special Events
Lynn Collett, Resource Coordinator | Katie Edmonds, Resource Coordinator
Emily Pulley, Communications Director | Karen Ratkowski, Operations Assistant
Jeremy Harris, Legislative Council | Janet Beauchamp, Visitors Center
Committees
Education
Chair — Lynn Laing, California Coast Credit Union
Legislative Council
Chair — Dennis Frank, AGK Group, LLC
Chair Elect — Greg Morrison, Lake Elsinore Municipal Water District
Membership Services
Chair — Dan Brunell, Dearborn West, LLC
Co Chair — Jan Gentry, Gentry Studio
Co Chair — Adam Ruiz, AR Home Loans Direct, Inc.
Co Chair — Julie Ngo, State Farm Insurance
Business Development Resources
Chair — Ginny Mulhern, Hi-Tek Dynamics
Co Chair — Barak Berlin, Keller Williams
Tourism/CVB
Co Chair — Ginny Mulheren, Hi-Tek Dynamics
Co Chair — Valarie Skovron, Skovron Design
Publication Graphic Design
Reserve Advertisement in the TVCC
Monthly Newsletter
Flyer insert advertising available in the monthly newsletter. Cost is $300 per issue or $250 for each
12 month commitment. Members provide the Chamber with 1,600 flyers and deadline is the 10th of
the month prior. For more information on reserving your insert call 951.676.5090
Directory is Available
The Membership Resource Guide & Directory guides include information on Temecula history, business
growth sectors, calendar of events, quality of life, economic profile, entertainment, tourism and business infrastructure. The directories also include winery, hot air balloon, resort, advertisements, membership listings and casino information. Stop by the Chamber today for your free copy or call us for
delivery today 951.676.5090
New Networking Event – 5 Minute Networking
Thursday, April 12 Plantation House Restaurant @ Maurice Car’rie Winery
Open networking & registration from 4:15-4:45pm. 5 Minute Networking starts promptly at 4:50pm
5 Minute Networking is the newest way to network with other business professionals. During the hour
and a half event, you will have the chance to speak with at least 14 different individuals, one-on-one,
in 5 minute increments. You can describe your respective business, exchange business cards, and
pass on referrals. When you hear the bell, it’s time to move on to another table and meet someone
new!
Pre-register on-line at www.5MinuteNetworking.com and payment at www.temecula.org required to
guarantee your seat. When you register on-line you can request whom you want to meet! For questions
call the Membership Department at 951-676-5090
Cost is $25 for members, $35 for non-members
Office Depot — Taking Care of Business
Take care of your business by signing up and saving with the Temecula Valley Chamber Office Depot
Program! Some of the great benefits of this program are a savings of up to 60% on office supplies
and free next day delivery on orders of $50 or more. You can conveniently place your office supply
orders by internet, phone or fax. For more information call the Chamber at 951-676-5090 or sign up
online at www.temecula.org.
TVCC — Website Activity
Month
Individual Users
Hits
December 06 4,362
10,702
January 07
6,041 14,204
February 07
3,465
8,299
Justin Lawler, justinlawler.net
Deadline for text is the 5th of the preceding month, and deadline for inserts is the 10th of the preceding month.
Members wishing to submit articles, upcoming events, or member news items for upcoming issues of
Temecula Today!, please submit via fax 951.694.0201, attn: Alice Sullivan.
Flyer insert: To reserve space for including an insert, please call Alice Sullivan at 951.694.5090
The opinions and views expressed in Temecula Today! are those of the writer or person interviewed and are
not necessarily those of the Temecula Valley Chamber of Commerece, its Officers or Board of Directors, the
editor, or the advertisers in Temecula Today! The Temecula Valley Chamber of Commerece endorses no
person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the
condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher
is not liable for incidental or consequential damages.
Thank you Media Sponsors
THE CALIFORNIAN
VALLEY BUSINESS JOURNAL
THE PRESS-ENTERPRISE
Temecula Today | April 2007
pg 3
Member News
Partners In Learning
Keeping Your Employees and Business Safe
Part 1 0f 3
With the rapid growth in the Temecula Valley, we at the
Chamber thought we’d provide our members with some
step to help keep them, their employees and businesses
safe. The measures described are some basic preventive
measures we hope you’ll find helpful.
Proactive Steps to Increase Security of Your Business:
• Install surveillance cameras, or if you have an existing
surveillance system, test to see that it is in good working
order or install “dummy” type cameras.
• Install an adhesive type height chart near the exit of the
building, which will aid in identifying the height of the
individual.
• Keep purses and personal valuables locked in desks or
lockers.
• Don't use marked "moneybags" that make it obvious to
would-be robbers you are carrying money for deposit.
• Encourage the police to stop by your business and learn
the names of the officers who patrol your business.
• Leave blinds and drapes partially open during closing
hours.
• Make sure important signs stay posted. For example, the
front door should bear signs that say, "Clerk Cannot Open
the Time Lock Safe."
• Maintain visibility throughout the store. Keep all doors
and windows clear of signs and posters that can hinder
visibility. Maintaining a clear field of vision allows people
outside to see inside the store. This fact alone may deter
some potential robbers. Also, keep aisles clear of signs
and displays. Robbers don't like to be observed and the
elimination of hiding places help to ensure they stay away.
• Greet customers as they enter your store making direct eye
contact. This serves two purposes. It improves customer
relations. More importantly, it sends a message to any
person entering the store that they have been recognized.
• Keep the facility well lit. Poor lighting can hamper visibility and can create an environment that may be inviting to
a robber.
• Develop a cash control program. There is no better way
to help prevent a robbery than by keeping the smallest
amount of cash on the premises. No more than $50.00
should be kept in a cash register at any given time. Post
a notice to that effect visible to the public.
• Make bank deposits on a routine basis utilizing either an
armored car service or, if this is not feasible, vary routes
to the bank and times of deposit. Take a second person
along whenever possible.
Books Needed For Our New
Temecula Library
The Temecula Valley Chamber of Commerce, partnered with the Friends of the Temecula Library,
has launched the Partners In Learning program.
This unique program allows Chamber members to
make tax deductible donations to help fill the book
shelves of the new library.
You get to select the books that your donation will
go towards and a bookplate recognizing your company will be permanently placed inside each book
you help purchase.
• If an alarm system is in use, clearly post a warning on the
outside door of the facility. If the facility also has a duress
alarm, do not use it during a robbery unless the situation
is life threatening. Always report a non-life threatening
crime over the telephone.
• Remain alert and watchful for suspicious activity. If a
suspicious person is observed, notify the police. Be cautious about answering questions concerning the facility.
Questions relating to opening and closing times, the
facility alarm system, how many employees are on duty at
any given time, etc., Such questions should be red flags
and should be a warning signals.
• Keep side and back doors locked to prevent undetected
entry. The person in charge of the facility should have the
only keys to these doors.
• Take precautions during opening and closing of the facility. When opening the facility, always have two persons
present. One person should enter the facility and conduct
a visual check and then signal to the other using a predetermined sign that all is okay or another sign that there is
trouble. During closing check all back rooms, restrooms,
and closets to ensure that no one remains in the facility.
To learn more about this great program call
Emily at the Chamber at 951-676-5090 or visit
www.temecula.org/library.
Passport to South West
California Wineries 2007
Two fun-filled weekends, April 21-22 and April 2829, from 11-5pm. These “Meet the Winemaker”
Passport Weekends will allow visitors the opportunity to meet the winemakers and learn more about
the new “off the beaten path” wineries.
$40 to taste at all participating wineries Saturday
and Sunday.
Participating Wineries:
Churon Winery & Inn
Galleano Winery
Children need a healthy,
safe and nurturing
environment in order to
thrive. Yet for millions, a
world of neglect and abuse
is all they know. Together,
we can help give kids in need
a life of happiness and hope.
Since 1984, In-N-Out
Burger has been striving
to make a difference in
children’s lives. Every year
we dedicate National Child
Abuse Prevention Month to
a company-wide fundraising
Together we can help them
through troubled waters.
April is Child Abuse Prevention Month.
Give what you can and we’ll match your donation 3-to-1.
You can also
donate with
pg 4
Temecula Today | April 2007
effort. It’s our way of
giving something back to
the communities where we
do business.
100% of your donations go
directly to help abused and
neglected children. In-N-Out
pays all costs associated
with the Foundation and will
match every dollar collected
with three dollars of our
own, up to $200,000.
Any amount you can give
is greatly appreciated. Look
for the donation cans in
all of our stores. Credit
cards are also accepted. Or
if you prefer, please send a
check to:
The In-N-Out Burger
Foundation
4199 Campus Drive
Suite 900
Irvine, CA 92612
949-509-6253 or
949-509-6200
Together, we can help
chart the course for a
brighter future.
Briar Rose Winery
Doffo Winery
Oak Mountain Winery
Temecula Hills Winery
Providence Winery
Foote Print Winery
Boorman Vineyard & Winery
Curry Vineyards
For tickets or more information call 951-767-3450
or 951-491-0825 or visit www.swcv.org.
You can also
donate with
©2007 In-N-Out Burger In-N-Out Burger will match to a maximum of $200,000.
®
www.temecula.org
City of Temecula
Location
Pechanga Resort & Casino
45000 Pechanga Parkway
Temecula, CA 92592
“Soaring to New Heights… A New Perspective on Temecula”
Mayor Washington’s State of the City Address 2007
On Thursday, April 5, 2007 Mayor Chuck Washington welcomed
hundreds of local community and business members to the annual
State of the City Address held at Pechanga Resort and Casino.
At this popular annual event, Mayor Washington highlighted the
new and innovative ways the City is working with the community
and keeping them informed. In 2006, the City launched a new
website that includes online agenda reports and access to live or
archived City Council Meetings. Wireless internet communications
were provided in Old Town, and a Process Improvement Team was
formed to improve communication and simplify development processes. In addition, a Police Storefront was opened in the Mall to
offer services such as non-criminal fingerprinting and access to
police reports.
The strong partnerships formed between the City, the Chamber of
Commerce, our schools, businesses, service and faith-based organizations and residents are what make Temecula special. For instance, the City has formed a Business Improvement District which
will assist the Convention & Visitors Bureau, provided funding assistance to Temecula Onstage, Komen Race for the Cure, Fall Car
Show, EDC of Southwest California, Temecula Valley Chamber of
Commerce, and Southwest California Economic Alliance. The City
Council also has an individual Council Member Discretionary Community Service Grant Funding Program that distributes $25,000 per
year to various community groups. The City assists local students
through its Youth in Government Program where students run for
City Council seats and take part in a mock City Council meeting.
The Temecula Achievement Patch (TAP) program helps elementary
school children learn about their local government and the value of
service to the community.
We saw exciting projects completed in 2006 such as the 44-acre
Patricia H. Birdsall Sports Park, our new state-of-the-art public library, a dog park in Redhawk and numerous roadway improvements
that will assist traffic circulation within the city. We took a tour of
Old Town which is booming with lots of new retail, commercial and
housing units.
In 2007 “Temecula Outreach” will be launched. It is a comprehensive effort focused on providing public information and creating
opportunities to educate our residents about local government and
upcoming projects and services. Some of the projects you will be
hearing about are the Youth Master Plan, completion of the Roripaugh Ranch and Wolf Creek Fire Stations, a major expansion at
Abbott Laboratories, Pechanga Parkway Improvements, sphere of
influence and annexation feasibility studies, Redhawk Community
Park improvements & Dog Park, Margarita Dog Park, Roripaugh &
Wolf Creek Parks, and the Temecula Community Center Expansion.
And that’s not all!! Be sure to join us next year as we soar into the
future with plans for a new Civic Center in Old Town, the expansion
of the Promenade Mall, a new hospital, a regional Animal Shelter,
and the French Valley Parkway/I-15 Overcrossing and Interchange.
Save the Date
Temecula Valley Chamber of
Commerce Legislative Summit
In Partnership with SWCLC,
Murrieta and Lake Elsinore
Chamber of Commerce
Thursday, September 13, 2007
at Pechanga Resort & Casino
Save the Date
Temecula Valley Chamber of
Commerce
Business & Economic Forecast
Thursday, June 28, 2007
at Pechanga Resort & Casino
Temecula Today | April 2007
pg 5
Southwest California Business Community Works to Secure $195 Million in Transportation Funding
The Temecula Valley Chamber of Commerce, partnering
with the Riverside County Transportation Commission
(RCTC) and other regional business organizations called
upon the Southwest California businesses community this
week to urge state officials to help secure transportation
funding for the region.
“
This successful letter writing campaign proves
that our chamber of commerce is serious about
results when representing the interests of
business with government
— Alice Sullivan
”
“The Chamber is serious about scuring our fair share of funds
to improve our regional transportation nightmare,” stated
Alice Sullivan, President and CEO of the Temecula Valley
Chamber. The California Transportation Commission (CTC),
awarded $195 million dollars of Proposition 1B funding to
Riverside County. Specifically, Riverside County was awarded $157 million to cover the cost of five miles of carpool
lanes on Highway 91 and $38 million to widen Interstate
215 between I-15 and Scott Road. The CTC is responsible
for the allocation of funds from Proposition 1B.
Temecula businesses wrote letters to the CTC urging them
to follow their staff recommendations that included funding for a portion of State Route 91 and to consider the possibility of allocating additional funding for more projects
within Riverside County.
The Chamber, along with other regional business organizations, collected letters via this website over a 24 hour
period and hand delivered the letters to the California
Transportation Commission board members.
“This successful letter writing campaign proves that our
chamber of commerce is serious about results when representing the interests of business with government,” stated
Sullivan.
Log on to www.SouthwestCaliforniaAdvocacy.biz for more
information.
Grubb & Ellis|BRE Commercial and WestMar Commercial Brokerage, Inc.
Enter into Strategic Partnership
Grubb & Ellis|BRE Commercial announced that it has formed a strategic partnership with WestMar Commercial Brokerage, Inc. located in Temecula. This partnership gives both companies
the ability to provide clients seamless quality service throughout South Riverside County and San
Diego County. WestMar Commercial Brokerage, Inc. will operate as Grubb & Ellis|WestMar.
The Grubb & Ellis affiliate program allows Grubb & Ellis to provide comprehensive services to its
multi-market clients by extending the Company’s presence into key markets where it currently
does not have an office. Grubb & Ellis currently serves more than 60 markets through its affiliate
program.
The rapidly growing Southern Riverside region is an appealing market to San Diego firms as
well as out-of-town companies looking to expand their business. The population increase has
created an unusually strong commercial real estate market, specifically retail. These companies
will be particularly well served by the affiliation.
April
Chamber Spotlight Sponsored by:
Volunteer Businesses
of the Month
Edward Jones Investments
Mason Mortimer
Chamber Spotlight
Mike’s Dry Cleaning Valet
Michael Morancie Jr.
3801 Stonemont Dr.
Hemet CA 92545
Gentry Studio
Jann Gentry
Mystery Shopper
Baja Cactus
Jose Banuelos
31285 Hwy 79 South, Ste 100
Temecula, CA 92592
Thank you for your added support.
(Platinum Member: Abbott Vascular)
Founding Benefactors
Platinum Level
Abbott Vascular, Pechanga Resort & Casino
Gold Level
Paradise Chevrolet Cadillac, Southwest Healthcare Systems
Temecula Valley Bank
Silver Level
Community Little Book
Silver Members
Southern California Gas Company
The Law Offices of Rosenstein & Hitzeman, AAPLC
pg 6
Temecula Today | April 2007
Interested in becoming a member
of the Chairman’s Elite Circle?
Contact the Chamber at
951.676.5090 or
info@temecula.org
www.temecula.org
Member Events & News
Location
333 S. Twin Oaks Valley Rd.
Cal State San Marcos Hosts “Fields of Dreams” to Build Athletic Facilities
Held on Saturday, April 14, 2007 at Clarke Field House on Campus
California State University San Marcos will host “Fields of Dreams” a
fund-raising benefit with proceeds supporting the university and its
growing athletic programs on Saturday, April 14, 2007. The event will
be held from 6 to 11pm at the M. Gordon Clarke Field House on campus.
Co-chairing the event will be Bob and Ruth Mangrum and Dick and Jan
Hunter. The evening will begin with a reception, followed by dinner
and dancing.
San Marcos, CA 92096
(760) 750-4400
Individual tickets for the “Fields of Dreams” benefit are $275, and
tables of 10 begin at $3,000. Tickets and table reservations may be
made by calling Arlene Ruiz at (760) 750-4400.
Dorland Mountain Arts Colony Submits Application to State of California's CCHE
(California Cultural and Historical Endowment)
Quick Fact:
Dorland Mountain Arts Colony is a
non-profit artists community set on
300 acres along a ridge overlooking
the Temecula Valley. The colony covers
about 10 acres with the rest of the
land left in its natural state.
Dorland Mountain Arts Colony submitted an
application to the State of California's CCHE
(California Cultural and Historical Endowment).
Dorland is requesting $1,154,271 to build the
Ellen Dorland Community Center which will
serve the Temecula Valley by providing another
public venue for hosting community cultural
events and corporate retreats.
Dorland desperately needs your help connecting
with State legislators and representatives to
alert them to our request for funding and hopefully to elicit support for funding.
Dorland provided on-site art classes before the
fire. Since the fire, Dorland is currently providing
off-site art classes for at risk youth primarily at
Oak Grove Institute. Additionally their current
off site 2007 programming offers art classes to
seniors residing in assisted living facilities.
Fund raising efforts include: the 7th Annual
Art and Music Walk in the Vineyards scheduled
for May 6, and two benefit concerts August 26,
2007, at the Old Town Temecula Community
Theatre, performed as a gift to Dorland by Mason Williams of Classical Gas and Smothers
Brothers fame.
Temecula Valley International
Film & Musical Festival
2006 Film wins an Academy Award
If you haven’t heard, the Temecula Valley International Film and
Musical Festival’s 2006 Opening Night Short Film Presentation won
the Academy Award for Best Live Action Short Film. This film, West
Bank Story, is a musical comedy about David, an Israeli soldier, and
Fatima, a Palestinian fast food cashier - an unlikely couple who
fall in love amidst the animosity of their families' dueling falafel
stands in the West Bank. Tensions mount when the Kosher King's
new pastry machine juts onto Hummus Hut property. The Palestinians ruin the machine and the Israelis respond by building a wall
between the two eating establishments. The couple professes their
love for each other, triggering a chain of events that destroys both
restaurants and forces all to find common ground in an effort to
rebuild, planting a seed of hope.
Festival Information
TVIFF 2007
September 12-16
www.tviff.com
(951) 699-5514
We look forward to see you at the 13th Annual Temecula Valley International Film & Music Festival, September 12-16, 2007. www.tviff.com
Temecula Today | April 2007
pg 7
Accounting Outsource
Solutions
Joanna Quigley
41800 Enterprise Cir. So. Suite F
Temecula, Ca. 92590
Best Buy
Jim Gradney
32937 US Hwy 79 South
Temecula, Ca. 92592
(951) 302-7046
(951) 693-0090
Countrywide Home
Loans
Golf Performance
Studio
Caroline Herdener
John & Colleen Nacey
32605 Hwy 79 South, # 312
Temecula, Ca. 92592
41421 Date Street, Suite 101
Murrieta, Ca. 92562
(951) 240-4000
(951) 894-5090
UBuild It
Randy Tutor
26431 Ynez Road, Suite A
Temecula, Ca. 92591
(951) 676-4180
Soroptimist International
of Tri Valley
4th Annual Fashion Show
Saturday, April 24, 2007
11:30 am
Held at Pechanga Resort & Casino
45000 Pechanga Parkway, Temecula, CA 92592
Lunch and Silent Auction $45 per person
Tickets Available at the Chamber office
or call (951) 461-4661 for more information
Business Success Forum
Tuesday, April 10, 2007
12:00 – 1:00 pm
TVCC Board Conference Room, sponsored by
Community Little Book
Topic of Discussion
How to get the most out of your Chamber Membership
For more information contact
Emily at the Chamber (951) 676-5090
SkyHigh Party Zone
We are the “Incredible Private Party Place” for
kid’s birthday of all ages. Our facility has a 9,000
square foot playground filled with huge interactive
bouncers, arcade games and karaoke stage for
the ultimate enjoyment for both kids and parents.
In our private dinning room we do it all: cater the
food, decorate, setup , serve and cleanup therefore
parents can relax. In addition to private party’s
we have open play during the week for those
who just want to play. Please check us out at
SkyHighPartyZone.com
Lunch Provided compliments of:
pg 8
Temecula Today | April 2007
www.temecula.org
Convention & Visitors Bureau
Visitor Center
VisitTemecula.info Now Open in Old Town
Stop and see the new visitor’s center in Old Town at
42031 Main St, Ste C – right next to the Old Town
Temecula Community Theater. The store features
large graphic displays of the Temecula Valley’s
unique features and amenities. You can make hotel
and restaurant reservations and get the latest news
on current events.
Also featured at the store are new Temecula Valley
logo merchandise and apparel with a fresh look like
nothing you’ve seen before in the Valley
Meetings and Events
DATE
EVENT
TuesdayTVCVB Board Meeting
April 108:30am – TVCVB/TVCC
Conference Room
Saturday & SundayTemecula Wine and Music
April 28 & 29Festival
2006 TVCVB
Annual Meeting
and DVD Presentation
Highlights
Tradeshows and Media Events—The Bureau participated in 10
Industry Tradeshows and Media Events through a number of organizations such as the California Travel Industry Association,
Hospitality Sales & Marketing Association International, California
Society of Association Executives and California Travel and Tourism Commission. Gaining exposure through this form of event
marketing has proven to be beneficial and necessary in order to
reach specific target market segments.
Strategic Marketing Plan—The highly anticipated Strategic
Marketing Plan was unveiled in December by Carl Ribaudo of the
Strategic Marketing Group. The plan’s fruition came from comprehensive interviews with prominent business owners and managers within the Temecula Valley community, extensive research and
expert industry knowledge from the Board of Directors. The total
Media Plan includes nearly $425,000 in funds to market the Temecula Valley as a premier, top-tier tourism destination.
Familiarization (FAM) Tours—FAM Tours are an effective way to
“show off” the Temecula Valley as a premier destination. The Bureau was a partner in 8 FAM Tours and entertained such groups as
Disney, San Diego Concierge, the Travel Café and the California
Outdoor Writer’s Association.
Media Buys—The Strategic Marketing Plan identified geo-targeted marketing and advertising opportunities through appropriate media sources in Southern California (LA and OC), Northern
California and outside California, secondarily. Marketing efforts
have been achieved through Local Media; Regionally; Newspapers;
Southwest; Statewide; Wine and Golf; the Meetings Market; and
Online.
Mixers—In 2006, the Bureau partnered with special event groups
to offer Mixers for the membership, including the Hot Summer
Nights Mixer and the Temecula Valley International Film & Music
Festival Movie Screening and Post Mixer.
Special Events & Tourism Promotions—Efforts to help foster
community special events were a main focus of the Bureau, as
well as promoting the region to event-attending visitors. Personalized letters, postcards, sample itineraries and visitor guides
were sent to pre-registered guests of many 2006 events, in hopes
to proactively familiarize visitors with the region and entice them
to extend their stays. The Bureau marketed over 400 special events
throughout the year.
Quarterly Meetings—Keeping members informed of the many
features and benefits of the Temecula Valley is a goal of the Bureau. Holding Quarterly Meetings at unique, new and enhanced
locations helps to build strong community partnerships. Another
goal is to nurture community tourism businesses by offering annual specialized training to encourage exceptional customer service throughout the Valley.
Branding/Publications—Getting the right message across with
consistency and continuity was a primary focal point for the
Bureau. The development of clean, appealing imagery with eyecatching colors was utilized in all brand collateral and messaging.
New marketing material was created with the Travel, Meeting and
Event Planning Guide as well as improvements and enhancements to the Visitors Guide and Tri-fold Rack Brochure. The brand
message was also carried through in the Bureau’s first pop-up
display.
Year-To-Date Statistical Data—In 2006, forty thousand visitor
guides were distributed to prospective visitors, community businesses, leisure and group inquiries, handed out at tradeshows
and FAM Tours and placed in a majority of hotel guestrooms in the
Temecula Valley. The Bureau received over 23,500 tourism-related
phone calls, over 19,500 walk-ins, 657 website-produced room
nights and generated over $91,000 dollars in hotel room revenue.
Email & Postcard Campaigns—A direct mail campaign was
launched, sending 9,000 scenic postcards to the Meetings Market,
the Film Industry and Travel/Trade Writers, as well as an Email
program that electronically sent more than 1,500 emails with a
call to action to visit the Temecula Valley.
Hotel Occupancy—For 2006, hotel occupancy in the Temecula
Valley averaged 72.5%. Comparing occupancy percentages with
surrounding segments, the Temecula Valley was consistently higher than North San Diego, Newport Beach and Dana Point, Palm
Springs, Santa Barbara, Napa Valley and California in general.
The average room rate for the Temecula Valley was $102.21 and
the revenue per available room (or RevPar) was $74.09.
Board of Directors—The 2006 Board of Directors for the Bureau
was, and continues to be, a dynamic group of individuals who represent key tourism entities within the local community. Their guidance, expertise, dedication and action-oriented methodology has,
and will continue to take the Bureau to new heights and elevate
the Bureau’s reputation as a premier tourism marketing agency in
Southwest California.
2007—As you can see, 2006 was a pivotal year for the Bureau.
With our strong leadership team and all of our key components
in place, we are geared up for the challenge to take our brand to
the next level and grow our community together. With our now $1
million budget, we will continue to strengthen our position through
advertising, marketing, tradeshows, FAM tours and special event
participation. Building our brand includes launching our new Visit
Temecula.info retail and visitors center, hiring additional Public
Relations and Marketing staff and acquiring our own office space.
Thank you to those who have been an integral part of the Bureau
and for believing in the vision of making the Temecula Valley the
place you want to be.
Temecula Today | April 2007
pg 9
New Members
A Very Special Welcome and Thank You to our New Members
Secretarial
Financial Services
Restaurants
Handyman Services
Mortgage
Catering
ADMINNOVATIONS
Kim Enering
32716 Vine St.
Temecula CA 92592
(951) 333-3922 (951) 695-1090
Edward Jones Investments
Glenn Kean
44853 Corte Sierra
Temecula CA 92592
(951) 775-7653 (866) 533-7456
California Handyman
Tanya Rogers
32842 Paterno St.
Temecula CA 92592
(951) 302-6487
Integrity Bancorp
Pete Gapit
43448 Business Park
Temecula CA 92590
(951) 676-8168 (951) 693-1777
Entertainment
Individual
Matthew Fagan - Guitarist
Matthew Fagan
42011 Avenida Vista Ladera
Temecula CA 92591
(951) 699-2338 (951) 694-4474
Langlois, Cindy
Cindy Langlois
Temecula CA 925
(760)782-1960
Development & Planning
Consultant
Barrett Business Services, Inc.
Cassandra Mitchell
30071 Westlake Drive
Menifee CA 92584
(951)296-3770
Matthew Fagan Consulting Services
Matthew Fagan
42011 Avenida Vista Ladera
Temecula CA 92591
(951) 699-2338 (951) 694-447
Dry Cleaners
Mike's Dry Cleaning Valet
Michael Morancie Jr.
3801 Stonemont Dr.
Hemet CA 92545
(760) 855-1769
Clothing
Tri-Lakes Sportswear
Peter Guimmo
2100 Menifee Rd.
Menifee CA 92584
(951)301-8884 (951)301-8885
Real Estate
Tarbell Realtors Lynn Joseph & Joan
Hylton
Lynn Joseph
30610 Rancho California Road
Temecula CA 92591
(951) 704-2515 (951) 699-5097
Insurance
Alliant Insurance Services, Inc.
Maria Ochoa
2131 Elks Drive Ste 200
San Bernardino CA 92404
(909)474-8709 (909)866-2013
Electronics
Best Buy
Jim Gradney
32937 Hwy 79 S
Temecula CA 92592
(951)302-7046 (951)514-4002
pg 10
Temecula Today | April 2007
Employer Services
Airport Shuttle
Executive VIP Airport Shuttle
Michele McNeal
41593 Winchester Rd. Ste. 210
Temecula CA 92590
(951)304-0412
Developers
SE Corporation
Denise Seinturier
PO Box 77756
Corona CA 92877
(951)808-0100 (951)736-6598
Broker (Business)
The Dodson Group, A BBN Affiliate
Sandy Dodson
43655 Buckeye Rd.
Temecula CA 92592
(951)809-5189 (951)587-6144
Wineries
Domino's Pizza
Raja Syriani
28276 Front St.
Temecula CA 92591
(951) 676-0707
El Pollo Loco Catering Service
Lily Alvarez
32481 Highway 79 South
Temecula CA 92592
(951)302-2611 (951)302-2632
Business Consultants
New School Selling
Wes Schaeffer
25914 Kiley Ct.
Murrieta CA 92563
(714) 369-8004
Concrete Coatings / Restoration
Shur-Step Corporation
Albert Dann
42041 Avenida Vista Ladera
Temecula CA 92591
(951) 699-9500 (951) 699-3390
Churches
St. Nicholas Greek Orthodox Church
George Kossivas
42030 Avenida Alvarado, Ste. A
Temecula CA 92590
(951) 296-6207 (951) 296-9257
Distributors
FFF Enterprises
K-B Gressit
41093 County Center Drive
Temecula CA 92591
(800)843-7477 (951)699-9655
Travel Agency
Martin Travel & Multi Services
Amy Martin
45489 Jaguar Way
Temecula CA 92592
(951)587-7102 (951)506-6487
Alex's Red Barn Winery
Alex Yakut
39820 Cale Contento
Temecula CA 92591
(951)693-3201
Limousines
Party Entertainment & Planning
Contractors
SkyHigh Party Zone
Adriana Buchard
26670 Madison Ave.
Murrieta CA 92562
(951)304-9727 (858)777-3319
Restaurants
Domino's Pizza
Raja Syriani
41653 Margarita Rd.
Temecula CA 92592
(951) 296-3425
Pony Express Limousine Service, Inc.
Miriam Arlan
Temecula CA 92592
(951)378-3449 (951)303-9847
Renewing Members
Thank you to our renewing members. We encourage
doing business with Chamber members… They care!
3-D Engineering & Precision Machine
AGK Group, LLC
Alhadeff & Solar, LLC
All Valley Lending
America One Mortgage & Realty
Bank of America
Banzai Japanese Seafood & Steakhouse
Baskets & Balloon Too
Boy Scouts of America California Inland Empire
Council
Burnham - CDM Real Estate
Carol’s Restaurant at Baily Winery
CCT / CYT
Chase Home Finance
Chili's Grill & Bar
Community Little Book Inc.
Countrywide Home Loans
CPL
Destination Temecula
DRD Insurance
Enterprise Rent A Car
Esquire Limousine Service
Events By Annette Complete Wedding Planning
Center
First Care Industrial Medicine Ctr/SCOSMC
Formost Construction Co
GMAC Mortgage
Granite Construction Co.
HomeTown Buffet
Inland Valley Engineering Inc.
Iron Taekwondo
Keller Williams Realty — Michael Drotman
King Custodial Services
KMYT / KTMQ
Lawyers Title and Escrow Company
Lewis, Jim
McDonald’s
McLean & Co., CPA'S
MEI Research Corp
Mission Pools
Mr. Fennie's Mobile BBQ & Catering
Mt. San Jacinto College Foundation
Mulligan Family Fun Center
Reno Contracting
Kari McFall
26395 Jefferson Ave. Ste. B
Murrieta CA 92562
(619) 220-0224 (619) 220-0229
Non Profit
Santa Rosa Plateau Foundation
Ginger Greaves
PO Box 941
Murrieta CA 92564
(951) 461-7878
Video Production
Ashley Media Productions
Mike Wilson
23811 Washington Ave. #128
Murrieta CA 92562
(877) 504-2997
Sunday
9
16
8
15
23
30
22
29
Call TVCC for information
12:00pm – Southwest
California Legislative
Council
2
1
Monday
3
RSVP Only
(BJ’s Restaurant,
26500 Ynez Road)
7:30am – Networking
Breakfast
11:30a – 1:00pm
Networking Luncheon
(Call For Location)
25
8:00am –
Business Development
Resource Committee Meeting
(Chamber)
5:30am –
Business Chamber Mixer.
(New Temecula Library)
SBDC now at the
Chamber**
18
(Chamber)
11
4
8:00am – Membership
Committee Meeting.
Wednesday
24
(Chamber)
9am
Ambassador Training
17
(Chamber)
Topic: How to get the most
out of your Membership
11:30am – Business
Success Forum
10
Chamber member only
(Chamber)
12:00pm – Power
Networking Workshop
Tuesday
April 2007
&
5
1:00 – 5:00pm
SCORE Counseling*
(Chamber)
7:30am – Chamber
Board Meeting
26
19
1:00 – 5:00pm
SCORE Counseling.*
(Plantation House)
www.5minuteNetworking.com
12
4:30pm –
5 Minute Networking
Register online
1:00 – 5:00pm
SCORE Counseling.*
(Pechanga Resort &
Casino)
State of the City Address.
7:30 – 9:30pm
Thursday
Friday
27
20
13
6
Saturday
28
21
14
7
* SCORE Counseling To schedule
a free consultation call (951) 676-5090
Free Expert Business Consultations. To
schedule an appointment call
(951) 781-2345
**SBDC now at the Chamber
2006 Ambassador’s of the Year
Adam Ruiz, A R Home Loans Direct, Inc.
Rosalyne Hall, Hall’s Plant Nursery
2006 Chairman’s Choice Award
Janese Reyes, Community Little
Book, Inc.
2006 Service Charitable Organization
of the Year
Boys & Girls Club of Southwest
Riverside County
2006 Sterling Business of the Year
Delytes Inc
2006 Bronze Business of the Year
Law offices of Rosenstein & Hitzeman, AAPLC
2006 Gold Business of the Year:
Bank of America
2006 Platinum Business of the Year
Pechanga Resort & Casino
Lifetime Achievement 2006
Ruth Cheser Baker
Citizen of the Year
Bruce Cripe, RKR Media Associates
2006 Gala Award Winners
website: www.temecula.org.
676-5090, or check out our
more information, call (951)
unless otherwise noted. For
Commerce, 26790 Ynez Court,
Temecula Valley Chamber of
Meetings are held at the
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TEMECULA, CA 92591
PERMIT NO. 28
26790 Ynez Court • Temecula, CA 92592
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