Starcom JNLR Jan-Dec `12

JNLR Survey Newsletter
January – December ’12
Headlines
Year on year changes – average weekday listenership
January – December 2012 didn’t see growth for any of Ireland’s national stations. All
national stations experienced declines in market share, albeit a small one. Despite this
slight drop, RTE Radio 1 is still outperforming all other national stations for All Adults;
it is 13.4 percentage points above its nearest competitor; Today FM. Mary Wilson’s
Drivetime show was up by some 22,000 listeners. Despite being down on last year,
Today FM (14.6%) continues to surpass Radio 1 in terms of 15-34s with successful
shows such as the Ian Dempsey Breakfast Show (up 4,000 listeners) and the Ray Foley
Show (up 7,000 listeners). Although Ray Foley left Today FM for 98FM in October
2012, he is credited with the increase in listeners in the January – December 2012
book. 98FM’s market share continues to be eroded in Dublin while FM104 goes from
strength to strength. We will see in the next book if Ray Foley will
regain some of the breakfast listeners with his new show.
National
Dublin
Disappointing books for all national
FM104 continues to steam ahead with market
share in Dublin at 14.2%. Spin 1038 also had a
promising book with an increase of 2.3
percentage points year on year. 98FM’s decline
continues.
stations as none grew in market share.
Despite this RTE Radio 1 is still head and
shoulders above the rest.
Marian
Finucane
Sunday
Ray
D’Arcy
Mary Wilson
Drivetime
Breakfast
DOWN
44,000
listeners
UP
9,000
listeners
UP
22,000
listeners
DOWN
12,000
listeners
Cork
Local/Regional
Red FM and Cork 96/103FM combined are growing
Local stations are still performing well in their station
in Cork while Today FM and 4FM who usually
broadcast areas despite drops is market share for a large
perform well in Cork see declines in All Adult
proportion of them. Highland Radio remains a strong
market share.
station in the Donegal area with 65% market share.
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie
National
National – Year on year comparison
•
•
National market share of listening
7am - 7pm - All Adults
60
All national stations experienced a drop in All Adults listenership year on year. Despite a small
drop in market share RTE Radio 1 remains the most popular national station.
52.4% 54.1%
50
The signs of recovery for 2FM seen in the last book have not continued with the station slightly
dropping market share in its All Adults and Housekeepers with Children audiences. The All Adults
figure dropped from 7.5% to 7.2% year on year and the Housekeepers with Children figure fell
from 12% to 11.7% this year.
Jan - Dec '11
40
Jan - Dec '12
30
23.4% 22.8%
•
Newstalk also experienced a drop in its All Adults share and Adults 35+. All Adults dropped from
4.7% to 4.4% year on year and Adults 35+ saw a marginal drop from 4.8% to 4.7%.
•
Today FM proves to be the most popular national station for Adults 15-34 with a large market
share of 14.6%, however this is down from 16.1% last year.
20
9.5% 9.4%
7.5% 7.2%
10
4.7% 4.4%
1.9% 1.6%
0
•
RTÉ Radio 1
Total average daily listening has dropped by one minute from 237 minutes to 236 minutes
RTÉ Radio 1
All Adults
RTÉ 2FM
RTÉ Lyric FM
Housekeepers with Children
22.8%
Today FM
5.1%
7.2%
14.6%
1.0%
1.6%
Today FM
Any Regional / Local / M.City
9.6%
0.6%
11.7%
Newstalk
Any Regional/
Local/ M.City
Adults 15-34
16.5%
RTÉ 2FM
RTÉ Lyric FM
Newstalk
54.1%
9.4%
4.4%
National market share of listening
7am - 7pm
51.4%
14.2%
4.9%
National market share of listening
7am - 7pm
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie
3.5%
66.2%
National market share of listening
7am - 7pm
Dublin
Dublin – Year on year comparison
Dublin market share of listening
7am - 7pm - All Adults
35
•
The national stations’ share growth suffered in Dublin as all experienced a slight drop in
market share compared to last year.
30
•
Positive results for FM104 and Spin 1038, with both having an increase in market share.
25
•
FM104 is still Dublin’s most listened to local radio station with 14.2% market share.
20
•
FM104 saw a growth in market share of 2.6 percentage points whereas 98FM declined in
market share by 0.7 percentage points when compared to the same period last year.
15
•
•
Radio 1, FM104 and Q102 perform well for All Adults, with Q102 now beating Spin 1038 by
1.3 percentage points. FM104 is the most popular local station amongst Housekeepers with
children with 17.5% share – showing how this audience has also stayed largely native in
terms of their preferred radio station.
FM104, Spin 1038 and Q102 respectively had the highest market share for 15 – 34 year
olds in Dublin.
All Adults
RTÉ Radio 1
Q102
RTÉ 2FM
Sunshine 106.8 FM
RTÉ Lyric FM
Spin 103
Today FM
Phantom
Newstalk
4 FM
FM104
Nova
98FM
Other
33.1% 32.5%
Jan - Dec '11
11.6%
10
5.9%
5
6.6%
4.8%
32.5%
2.4%
5.7%
3.5% 2.4%
2.4%
14.2%
Dublin market share of listening
7am - 7pm
2.7%
0.6% 0.4%
0.8% 0.9% 1.3% 1.3%
RTÉ
RTÉ 2FM
Radio 1
RTÉ
Lyric FM
1.7% 3.1% 0.1%
0.9%
7.8%
1.2%
Today
FM
Newstalk
FM104
98FM
Q102
Sunshine
106.8FM
Spin
103.8
Phantom
4FM
Nova
Other
Adults 15-34
0.2%
0.7% 5%
3.5%
4.5%
0.9%
1.3%
7.5%
23.4%
4.3%
7.9%
23.7%
27.6%
1.0%
7.5%
9.5%
7.2%
6.1%
7.4%
3.1%
2.3% 2.4%
0
4.8%
7.3%
8.0%
7.3%
6.1%
11.1%
9.3%
9.6%
9.3%
8.0%
7.8% 7.4%
Housekeepers with Children
1.3% 2.7% 0.4%
0.9%
8.0%
Jan - Dec '12
14.2%
17.5%
Dublin market share of listening
7am - 7pm
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie
0.5%
10.6%
9.4%
Dublin market share of listening
7am - 7pm
Cork
Cork – Year on year comparison
•
The National stations' share growth fell in Cork by 1.5 percentage points influenced mainly
by Today FM's drop in listenership (10% to 7.5%).
50
•
Despite this, 2FM (+0.6%), Lyric (+0.4%) and Newstalk (+0.1%) all gained share with
little impact on RTE Radio 1 (-0.1%).
40
•
RTE Radio 1 regained its most popular station status for Housekeepers with Kids (+3.6%
yoy) with Today FM losing ground (-2.4%).
•
Today FM experienced their biggest fall among adults 15-34 (-5.7%) with 2FM appealing
more the younger Leeside audience (+1.8%). That same audience seem to have gone
native with listenership to 96/103 jumping 9.8 percentage points YOY.
•
4FM's share slipped with All Adults dropping 0.3%, influenced by Housekeepers with
Kids (-1.6%) and even more so by Adults 15-34 (-2.3%).
Cork market share of listening
7am - 7pm - All Adults
42% 43%
Jan - Dec '12
31%
29%
30
20.9% 20.8%
20
13%
10%
10
All Adults
Cork 96/103
RTÉ 2FM
RedFM
RTÉ Lyric FM
Today FM
Newstalk
3.8%
RTÉ 2FM
20.8%
5.4%
1.2%
11.3%
5.1%
2.4%
4FM
Other
3.9% 4%
RTÉ
Lyric FM
Today FM Newstalk
96FM
103 FM
RedFM
4FM
1.8% 1.7%
Other
Adults 15-34
3.3% 6.6% 8.2%
3.5%
0.6%
5.8%
1.5%
12.1%
11.6%
24.6%
3.0%
12.6%
4.0%
5.6%
40.5%
Cork market share of listening
7am - 7pm
Cork
96/103
15.3%
7.5%
43%
4.1% 3.8%
2% 2.4%
0
Housekeepers with Children
2.1%
12% 10.7%
11.3%
7.5%
4.5% 5.1%
RTÉ
Radio 1
RTÉ Radio 1
Jan - Dec '11
Cork market share of listening
7am - 7pm
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie
38.6%
Cork market share of listening
7am - 7pm
Local/Regional
Local/Regional – Year on year comparison
Market share of listening
Adults 15-34
Regional
• Two regional stations see an increase in market share against 15-34 year olds, namely i105-107 and
Beat. i102-104 dropped by two percentage points in their broadcast area while i105-107 saw a large
leap to 27% market share from 18%. Despite this drop i102 remains one of the best performing
youth regional stations.
40
Jan - Dec '11
36%
33%
30
18%
15
10
5
0
i102-104
i105-107
Spin South West
Local market share of listening
7am - 7pm All Adults
Jan - Dec ‘12
63%
Beat
65%
60
53%
52% 54%
50
53%
51%
49%
52%
48%
48%
45%
42%
43%
40
36%
34%
36%
37%
34% 35%
36%
35%
34%
33%
31% 31%
29%
30
25%
23%
20
21%
18%
20%
10
0
KFM
LMFM
KCLR
Midlands
103
South
East
East
Coast
36%
27%
20
4FM
• 4FM has moved to 2.3% market share for 45+; which is up .3 percentage points on 2011.
Jan - Dec ‘11
35%
33%
25
Local
• Despite remaining strong performers, most local stations saw a drop in market share when
compared with 2011. Shannon Side/Northern Sound had quite a disappointing book with a loss of
six percentage points to 42% year on year. One of the success stories was South East Radio which
had quite a successful book with an increase of six percentage points to 37% market share.
70
Jan - Dec '12
34%
35
Limerick
95
Tipp
FM
WLR
Clare
FM
Radio
Kerry
Galway
Bay
MWR
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie
Shannon/
Nth Sound
Ocean
FM
Highland
Summary
Top 10 national programmes January – December ’12 All Adults Latest news
•
RTÉ Radio
One, 2FM & TodayStation
FM all lost market
Rank
Programme
Timeshare predominantly
% Reach due to increased
Listeners
competition from local and multi-regional/city radio stations
1
Morning Ireland
12%
441,000
7.00am-9.00am
• 2FM saw the biggest decline falling by 1.9% to 8.2%.
2
Liveline
12%
420,000
1.45pm–3.00pm
• Newstalk remains static at 4% market share and RTÉ Lyric FM is showing a marginal
3 increase
Marianfrom
Finucane
- Sat to 1.7%
10%
363,000
11.00am-1.00pm
1.6%
Year on year
5,000
6,000
2,000
• 4 Since Gerry
News Ryan’s
at One
10% in Jan-Jun 2010
360,000to
death, 2FM has lost 2%1.00pm-1.45pm
in reach going from 14%
12% in Jul-Dec 10
5
The Business - Sat
9%
334,000
10.00am-11.00am
• The influx of regional/local stations targeting the youth audience is reflected in its high
6
The John Murray Show
9%
323,000
9.00am-10.00am
market share for Ads 1534 at 62.1%
TodayToday
with Pat Kenny
9%
321,000
10.00am-12.00pm
• 7 2FM and
FM have seen significant declines
in the 15-34 market,
dropping 2.5
and
15,000
points respectively
8 3.3 percentage
Playback - Sat
9%
9.00am–10.00am
• 9 Average
daily
listening
has
dropped
over
1%
from
237
to
234
minutes
Marian Finucane - Sun
8%
11.00am-1.00pm
316,000
24,000
305,000
44,000
268,000
4,000
10
Miriam Meets - Sun
10.00am-11.00am
7%
8,000
4,000
8,000
Selected other national programmes January – December ’12 All Adults
DAYTIME
BREAKFAST
Programme
DRIVETIME
Time
% Reach
Listeners
Year on year
Ian Dempsey Breakfast Show
Station
7.00am-9.00am
5%
175,000
4,000
Breakfast with Hector
7.00am-9.00am
4%
124,000
No Change
Breakfast
7.00am-10.00am
3%
121,000
12,000
Ray D’Arcy Show
9.00am-12.00am
7%
243,000
9,000
Tubridy Show
9.00am-11.00am
5%
160,000
16,000
The Ray Foley Show*
12.00pm-2.30pm
4%
151,000
7,000
Mary Wilson Drivetime
4.30pm-7.00pm
7%
265,000
22,000
The Last Word
4.30pm-7.00pm
4%
160,000
1,000
The Right Hook
4.30pm-7.00pm
4%
131,000
2,000
Today FM evenings have now been taken over by Colm O’Sullivan,
former programme controller, music specialist and deputy CEO of Red
FM in Cork. Colm will present a brand new music show running from 79pm Monday’s to Thursdays & 7-10pm on Sundays. The show will focus
on up and coming music, new releases, great guest features and musicrelated competitions. The aim of ‘The Mix Up’ is to create a place where
everyone who wants to get updates on great new music will have the
chance to do so in an accessible manner. It is targeted towards 25-35
year olds in particular.
A brand new sports programme on RTE 2FM is the highlight of RTÉ
Radio’s new programming strategy. ‘Game On’ started on Monday
February 4th and is presented by Damien O’Meara. The programme airs
each weeknight between 7pm and 8pm. Jim Jennings, head of RTE1, has
also announced changes to Radio 1’s evening schedule which focuses
more on arts & music. ‘Arena’ will now broadcast at an earlier time of
7pm-8pm, Monday to Friday. This will be followed by ‘John Creedon’
which will be broadcast between 8pm and 9.50pm, Monday to Friday,
adding an extra half hour to the programme.
Main sponsorships available
Radio 1
Derek Mooney
Liveline
2FM
Tubridy Show
Hector
Today FM
KC @ lunch
Tony Fenton
Savage Sunday
Newstalk
Tom Dunne
Contact your Client Manager for more information
* January-October
Starcom, 5th Floor, Whitaker Court, Whitaker Square, Dublin 2 | Craig.farrell@starcom.ie | +353 1 645 2951 | www.starcom.ie