Exceeding quality benchmarks, and creating a

Special Report
Exceeding quality benchmarks, and
creating a stronger brand together
Brand Circle
Delta presents Taiwan's largest
outdoor circular projection
Brand People
Integrating resources, encouraging
synergies
CONTENTS
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2
6
Brand News
From the Editor
Special Report
02 Exceeding quality benchmarks, and creating a stronger brand together
Brand Circle
06
09
10
11
11
12
14
15
15
19
22
25
26
FEBRUARY 2013
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16
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17
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Delta presents Taiwan's largest outdoor circular projection
A fatal attraction of CES 2013: Innergie and Vivitek
Delta attends SPS/IPC/Drives 2012 in Germany
Sneak preview on Delta at TIMTOS 2013
Delta LED makes TCPAC stunning!
Delta MCIS is the power behind the most competitive companies around the globe
Report on Delta Energy Solutions Day event hosted by Delta Americas and Delta Electronics Mexico
Delta Moscow office has its first press conference introducing "Smarter. Greener. Together."
Delta GreenTech builds security surveillance solutions for reliable city at 2012 Security China
Textile machinery automation event at Delta
Delta GreenTech: new trademark since 2013
Delta GreenTech conferred ‘Excellent Taiwan Investment Enterprise 2012’
Delta GreenTech awarded ‘CSR Benchmark Enterprise in Pudong New Zone’
DVS Business Unit of Delta GreenTech smoothly holds 2013
annual meeting in Harbin
Delta SDC celebrates 10th anniversary
Brand People
19 Integrating resources, encouraging synergies
Brand Academy
22 Creative industrial design that touches your heart
News Station
25 News Station
Delta Green Life
26 Taiwan's first outdoor 3D projection mapping competition
Delta Brand News Bi-Monthly
December 1, 2011 founded
Publisher: Ping Cheng
Editor in Chief: Shan-Shan Guo
Editorial Board: Andy Liu, CS Chang, Charlie Pai, Jack Lin, Jesse Chou,
May Wu, Sherry Lin, Sonia Wang, Wim Chang, Yi-Wen Wang
Editor: Elson Lin, Maggie Hsia, Milo Tseng, Shalom Hung, Thomas Chang
All rights reserved. For further information, please contact Brand Management Office: bmo@delta.com.tw
From the Editor
The beginning of a new year is usually the time to set up goals and to reflect. As time passes and seasons
change, lives grow and thrive in cycles to achieve continuity. That seems to suggest that the heart of sustainability
lies in the ability to adapt and to change. The old Chinese wisdom described this observation as follows: "the Sun
and the Moon follows the Tao of Nature; thus can their shining be long lasting. The seasons of the Earth keeps on
changing; thus can its ability to nurture long endure". Such a seemingly philosophical moral actually resonates well
with Delta’s corporate culture of "innovation" and its value in pursuing "sustainability".
At the annual “Taiwan Lantern Festival” in late February, Delta’s belief of pursuing sustainability will be illustrated
by its system solution of advanced projection technology. In the event Delta Group will present a spectacular
outdoor circular projection installment, the biggest of its kind, "Ring of Celestial Bliss". It is a joint effort by the
Delta Electronics Foundation, Brand Management Office, Corporate Communications Department, DSBU and
SLBU. The team produced the first circular video incorporating Delta’s branding message and corporate values.
The video will be projected on the 10-meter-tall, 70-meter-wide installation, called “Ring of Celestial Bliss”,
demonstrating Delta's capabilities in display solutions and LED lighting. The installation is expected to attract
large domestic and international media attentions. It is a great brand building initiative and an efficient vehicle to
broadcast our branding messages. For more details and first-hand report, please check out the Brand Circle in
this issue.
The new column, "Brand People", aims to feature in-depth interviews with regional managers. We aims to
concentrate on their precious front-line experiences that could enhance resource sharing, nurture effective crossfunctional communication, and thus generate synergy within the Delta group. Its debut in this issue will have
General Manager of Delta GreenTech, Mr. Donald Yu, to talk about the development and transformation of Delta
GreenTech in China.
Speaking of "quality", most people conjure up the quality of products; however, "quality" means more than that.
In this issue, the special report features "quality" as examined in the 13th "Quality Diagnosis Meeting" held in
Dongguan, China, last December, and will elaborate on the relation between quality and brand, as well as how
Delta implements its quality control step by step under the goal of quality management.
Beginning from this issue, the Delta Brand News Bi-Monthly will have a new cover and layout. We hope the new
design issue will bring refreshing reading experiences for all of you. For example, the column "Delta Kaleidoscope"
is renamed as "Delta Green Life", which will share information on products and services close to our daily life.
Late last year, Brand News conducted an employee survey about their responses to our content. We appreciate
your enthusiastic feedbacks and invaluable suggestions. From the survey, readers express great interest in
articles about "successful stories", "introduction on consumer electronics application", and "news of management
team". This preference indeed fits the direction of Delta's business transformation and brand building we want to
focus on. We will keep our efforts to bring you fascinating stories and an ever-exciting Brand News!
Shan-Shan Guo,
Brand Management Office
Brand News
01
Special Report
Exceeding quality benchmarks, and
creating a stronger brand together
In December 2012, Delta hosted its 13th "Quality Diagnosis Meeting" in Dongguan, China.
With slide presentations and on-the-spot diagnosis, comprehensive methods were adopted to
examine tangible achievements of quality improvement projects in the Dongguan area over the
past year. In the past six issues, the cover stories of the Delta Brand Bi-monthly have mostly
focused on brand positioning and promotion. In this issue, however, we have decided to cover
"quality" instead, sharing how quality interacts with Delta Brand and how Delta has dedicated
itself to meeting the expectations of quality management and step-by-step implementation.
Quality diagnosis and presentation
The 13th Delta Quality Diagnosis Meeting
The 13th Delta Quality Diagnosis Meeting took place in Dongguan last December and was a great success.
Participating in the event were Mr. Bruce Cheng, Mr. Yancey Hai, Mr. Mark Ko, Mr. Ping Cheng, Mr. Johnson Lee
as well as staff from Delta corporate, business units, and factory executives.
During the three-day sessions, executives examined specific achievements and improvement projects at
Dongguan manufacture sites over the past year. Executives and colleagues from Dongguan plants demonstrated
their achievements and projects. The impressive results of the projects were widely recognized and the grassroots
efforts of the front-line team leaders to integrate quality and productivity also received praise.
What is "quality"?
There are two layers of "quality". First, the meaning of good quality refers to customer satisfaction with product
functions, performance, delivery and cost-efficiency. However, a more advanced definition of quality refers to
thinking a step ahead of customers, setting trends and exceeding their expectations.
On quality, we often hear about "quality management" and "quality control". To put it simply, quality management
comes from the company’s founder or management team who establish the guidelines for quality within the
company. Then, with multi-dimensional "quality control", quality can be improved and sustained.
For manufacturers there are five dimensions of quality: planning, design, material, production, and service. Each
dimension covers precise processes and steps to achieve good quality, and it takes sound "management" to meet
client requests.
Brand News
02
Special Report
Since the 1980s, W. Edwards Deming, a renowned American management guru, has proposed the PDCA Cycle to
manage quality, a method that has been widely applied—for PDCA, P stands for Plan, D for Do, C for Check and
A for Act. At Delta systematic planning is introduced into the cycle to establish a preventive prediction mechanism
for structural improvement.
Quality control is a method to produce goods that meet clients' needs. It is not just control; it also covers multilevel
improvement, and that's why Delta hosts quality diagnosis meetings, which aim to identify problems on the journey
to perfection.
Quality and Brand
"If there is no quality, there can be no brand," according to many scholars and experts.
For a brand, stakeholders include end-users, shareholders, employees, and society. Their separate quality
benchmarks are:
1) End-user: customer satisfaction
2) Shareholder: ROE (Return on Equity)
3) Employees: Corporate spirit and employee satisfaction
4) Society: Corporate social Responsibility and corporate image
Basic elements of branded business include product design,
technology R&D, product manufacturing, brand definition,
marketing, channel management and services. Quality plays
important roles in each and every category.
Mr. Ping Cheng, CEO of Delta Group, points out that "as
operation costs continue to rise, companies are confronted with
various challenges. However, thanks to collective efforts from
all colleagues, improvement projects such as in automation
and rationalized production are launched, increasing the
competitiveness of the company. Meanwhile, we should dig into
product design, optimize the process, and elevate product quality."
1
Good brands aim to create higher ROE for shareholders and
elevate the corporate spirit as well as employee satisfaction.
For society, corporate social responsibility can be carried out
through the efforts of the company or a related foundation.
Assess, improve, and pursue perfection
It was about in 2005 that Delta initiated the quality diagnosis
meetings. Inter-plant, on the spot observation helps to identify
problems and find solutions. Learning from one another and
exchanging ideas enables seamless communication among
plants and BG/ BU. Identifying better business models also
supports the goal of enhancing quality.
2
1︱ Mr. Bruce Cheng (1st left), Mr. Yancey Hai (2nd left),
Mr. Daryl Liao (4th left) , JJ Chang (5th left) and
other managers attend the quality diagnosis
2︱ Mr. Johnson Lee supervises the diagnosis on the
spot
Why 'diagnosis'? Mr. Ping Cheng explains that he hopes to discover issues and think about ways to improve
through teamwork. The roles of doctors (diagnosis provider) and patients (problem identifier) are interchangeable
anytime as they diagnose one another. Each BG/ BU and plant faces different challenges and areas for
improvement as they are different in the nature of their business and content. Through quality diagnosis new ideas
are introduced and internal cross-function communication is enhanced.
Brand News
03
Special Report
There is one important feature for quality diagnosis at Delta.
Aside from defining the situation through a slide presentation,
all executives involved must visit the product lines to identify
problems using their own expertise. An example is when
Mr. Yancey Hai once visited fan production lines with former
independent director Mr. Y.C. Lo, who found excessive waste
in the injection molding area and suggested improvements
for the manufacturing process.
At present, plants par ticipating in qualit y diagnosis
include Taiwan, Dongguan, Wujiang, Wuhu, and Thailand.
Accumulated experience and knowledge are systematically
transferred to sharable platforms, where all plants can adopt
for use. This program is expected to be held at DGC this
year. In addition, automation has become a key item for
diagnosis in recent years, with a thorough discussion on how
to enhance automation and improve production efficiency.
Mr. MS Tu from the Corporate Operation Enhancement
Division, who oversees quality diagnosis efforts in all plants,
has interpreted quality diagnosis into three levels:
(1) Internal execution power
(2) Integration of customer values
(3) Strategic integration in the group
1
2
Currently Delta is at the first level, under which are four
aspects: discipline, increased efficiency, reoccurrence
prevention, and predictive prevention. Mr. Tu emphasizes
that "discipline" is the key element for internal execution and
sustainable organic growth. On fostering principles, one
cannot neglect the SOP (standard operation procedure),
which lays the foundation for meeting demands of high
quality.
Mr. Bobby Lai, Quality Chief/China Region, points out,
"Process defines quality. It is very important to implement
ISO through overall participation, standardize operation
procedure, learn from unsatisfactory cases, continue the
learning effort and improve, maintain loyalty and execution."
3
Customized service to implement total
quality control
Delta manages multiple product lines, which greatly differ
from one another with diverse technologies. Mr. Ping Cheng
emphasizes that quality is not to be "tested" but to be
"designed in"; therefore more interaction is recommended for
all products and all plants. In particular, engineers must visit
the manufacturing unit in the early stages of design, so that
4
1-4︱ Venue for quality diagnosis
Brand News
04
Special Report
they will have a better understanding of the production
process and the inherent challenges, and eventually
contribute such knowledge to lower cost and increase
quality.
Mr. Ping Cheng points out that in the past, Delta
focused more on technology R&D, product planning,
design and manufacturing. Now, in response to
business transformation, the prioritized goal at the
moment is to create higher customer satisfaction by
offering customer support and service, collecting
and analyzing user information, and recommending
comprehensive solutions.
As to how to exceed customers’ expectations, Mr. Tu
elaborates with a real case. "In the textile industry,
an AC Motor Drive plays a key role. However, if we
only aim to produce standard AC Motor Drives, it's
not enough. We must go a step further to provide
configuration services, survey the site and have client
discussions early on during planning, recommend
options for specs, and spontaneously carry out postsale services."
Mr. Yancey Hai asserts that the market no longer
appreciates "one product fits all" as it used to, and
companies must focus on creating unique value for
consumers. Being able to draw resources from the
market is one organic advantage, while in the past all
resources must be pre-owned as a company asset.
Mr. Hai reminds Delta colleagues that the best source
for creation is the customers themselves—that "we
must listen to their voices and create a smart green life
together".
Through quality diagnosis, contact and exchange
among different regions, we are not only allowed to
identify issues and find matching solutions, but also
to "learn from others while examining ourselves".
Cross-plant and inter-business unit communication
is thus enhanced, which then helps to formulate a
better business model for Delta to reach the goal of
comprehensive quality elevation. Mr. Ping Cheng
further envisions that Delta will work towards the
recognition of a "Deming Award", the highest honor for
quality management in the world.
Such persistence and internal demand for quality
has won recognition for Delta from customers such
as Sony, Panasonic, Cisco, Fujitsu Siemens, Intel,
Microsoft and more.
Smarter. Greener. Together.
Mr. Mark Ko hopes that "quality diagnosis" will lead the
way for "quality control", taking Delta from managing
"product quality" to "quality management". Throughout
the process, all Delta members will advance their
learning of quality and it is expected that everyone will
"you do what you say".
A few years ago, Mr. Ko hoped to see all business
units familiarize themselves with green information,
catch up with the inevitable global trend of going green,
and incorporate "green design" into key products. He
has encouraged Delta colleagues to transform their
expertise into plain knowledge and common sense
that everyone can understand.
All about quality!
These familiar sayings are different
interpretations of how to reach higher quality:
● Customer
● Do
satisfaction is the key
the right thing at the right time
● Prevention
● Meeting
● Next
the specs means quality
product line is my customer
● Numbers
● Small
● The
is better than the cure
talk
defects lead to big failure
cost of low quality is actually high
Brand News
05
Brand Circle
Delta presents Taiwan's largest
outdoor circular projection
The “Ring of Celestial Bliss” lights up the night
in Hsinchu and showcases the Delta brand of
integrated solutions
At the 2013 Taiwan Lantern Festival the Delta Electronics Foundation will present the “Ring of Celestial Bliss”, a
ten-meter tall, seventy-meter outdoor circular projection and LED lighting show. Thanks to Delta's edge-blending
projection technology, the “Ring of Celestial Bliss” will portray the birth of the universe, planetary motion, and the
seasonal beauty of Taiwan. For the exterior, an integrated LED lighting solution will create fabulous images of the
four seasons.
The first building to pass a "Building Carbon Audit" in Taiwan
A highly anticipated annual event, the Chinese New Year Lantern Festival, will be held at the Energy-saving Lantern
Area at the Hsinchu high-speed rail station from February 24th to March 10th. With its corporate mission "To provide
innovative, clean and energy-efficient solutions for a better tomorrow," Delta has introduced the "Building Carbon
Audit - a carbon dioxide emission reduction assessment system", which calculates carbon emissions of a building
throughout its lifecycle. Completed during its design, the “Ring of Celestial Bliss” was the first structure to pass the
"Building Carbon Audit".
"Delta Ring of Sustainability" features Delta's integrated display and lighting solutions
Brand News
06
Brand Circle
The “Ring of Celestial Bliss” was designed by renowned
architect J.J. Pan. Based on the motif of "ring", the flowing
panoramic lights and shadows will impress visitors and evoke
the sustainable cycle of nature.
1
Hsinchu, the venue for the 2013 Chinese New Year Lantern
Festival, was called Chu-chien—City of Bamboo Walls during
the Qing dynasty. Bamboo was incorporated into the outer
surface of the “Ring of Celestial Bliss”. The main structure is
built with reusable steel, the interior projection screen made of
recycled materials, while the permeable floor was paved with
bamboo tubes—all are ecology-conscious materials sourced
locally that lowers energy consumption from transportation.
The steel and bamboo materials used in the “Ring of Celestial
Bliss” will be gifted to education institutes and NGOs for reuse
after the festival.
Long Lasting and Sustainability
2
1-2︱ Bamboo was incorporated into the outer surface of
the“Ring of Celestial Bliss”while the permeable
floor was paved with bamboo tubes—all are
ecology-conscious materials sourced locally
It is the shared values of Mr. Bruce Cheng, founder of Delta
Group, and all Delta members to pursue the sustainability of
nature. The “Ring of Celestial Bliss” fuses high-lumen projectors
and seamless circular projection in the interior evoking the origin
of the universe and magnificent planetary motion.
“The Sun and the Moon follow the Tao of Nature; thus can
their shining be long lasting. The seasons of the Earth keeps
on changing and transforming in rhythm; thus can its ability to
nurture and to produce long endure.” It is particularly meaningful at this time to learn from the teaching of The Gua
(hexagram) of Heng (Long Lasting) of I Ching (Book of Change). It tells us that pursuing sustainability requires
following the rules of nature which reside in the constant change and transformation of our environment. We need
to adapt, and be alert and sensitive to changing nature and to facilitate sustainable development, just like the
constantly moving Sun and Moon and the ever-changing seasons of the Earth, which nurture and produce.
Delta is honored to invite internationally renowned calligraphy master Ms. Yangzi Dong to illustrate "Long Lasting"
and to express the sustainable power of the sun, the moon, and four seasons.
The Sun and the Moon follow the Tao of Nature; thus can their
shining be long lasting. The film presents the magnificence of the
universe and its origin, the order of planetary motion, and the wonder
of human beings. When survival is threatened, people reflect and
take actions step-by-step. From this, Delta aspires to provide more
energy-saving products and solutions, create a smarter, greener life
together, make our environment green and clean, and thus sustain
Mother Nature.
The seasons of the Earth keeps on changing and transforming in
rhythm; thus can its ability to nurture and to produce long endure.
This segment of film is a re-edit of “Taiwan Beautiful, All Seasons” Ms. Yang-tze Tong, a renowned calligrapher,
by CommonWealth Magazine, which interprets the beauty of Taiwan illustrates the meaning of "Long Lasting" through
her work
in spring, summer, autumn, and winter.
Brand News
07
Brand Circle
Showcasing advanced projection and integrated LED lighting solutions
For the festival, Delta’s display system integration team will
organize fifteen 3-chip DLP advanced projection systems to
transmit vivid colors and precise, refined, and fresh layers of
images. Thanks to Delta's display processing technologies
ultra-advanced 30,0 0 0 - lumen projectors will cast a
seamless, integrated view on the curved rough surface,
which spreads over sixty meters, with 12 million plus pixels,
and create a theater-level sensory experience.
The exterior surface of the installment will be covered by
155 Delta LED wall lights, saving about 80% in energy
Delta display team overcomes the highly challenging uneven
consumption compared to traditional halogen lights. LED wall
curved screen and presents perfect seamless projection
lights are placed along the lower parts of the steel structure
and the light is cast upon bamboo surfaces. The lights will play upward, showing the ever-changing power of life.
In addition, the outer wall will be further decorated with LED linear lights, mimicking the imagery of the four seasons.
Innovative teamwork breaks through limits of video production
Different from most projection surfaces, the projection screen of the “Ring of Celestial Bliss” comes in an extraordinary
shape, much like a piece of moving silk sleeve. There are a few rough irregularities, inward-turning angles at both
sides, and the width that the projected content requires actually amounts to seven times 1920x1080 Full HD. Such
specifications are a tremendous task even for the most advanced projectors available today - no one single projector
can fully show the images. However, as Delta is always willing to take on challenges, the lantern festival team
has successfully overcome the curved surface after numerous trials and assessments, including 1:1 mock up test
projection. It is a mission impossible that was successfully completed.
Delta Green Life Pavilion grand opening
For behind-the-scene stories and a sneak peek at the “Ring of Celestial Bliss”, a special exhibition, open to all
Delta members and the general public, will be held on the first floor of the Yang-Kuang Building Taipei starting on
February 6th and ahead of the Lunar New Year.
The four areas of the exhibition include
buildings, carbon footprint, video, and
Delta integrated display and lighting
solutions. A permanent exhibition
will extend the spirit of the event,
allowing more people to experience the
environmental education provided by
the “Ring of Celestial Bliss”.
The outer wall was further decorated with
LED linear lights, mimicking the imagery of
the four seasons
Brand News
08
Brand Circle
A fatal attraction of CES 2013: Innergie and Vivitek
The Consumer Electronics Show (CES) 2013, the most famous
in the world, ended in early January and apart from displaying
Innergie and Vivitek, the two consumer electronics brands of
Delta, the company presented its scope of businesses and
brand spirit to more than 150,000 buyers worldwide. This
focus exhibition, which attracted global attention, was aimed
at creating more potential opportunities by showcasing Delta’s
innovation and capacity in consumer electronics.
Innergie, a consumer electronics brand of Delta, has won
numerous international awards and this year, it launched
the world's smallest 6,800mAh portable power supply, the
PocketCell™ Duo. Apart from redefining portable power supply
in terms of size, the PocketCell™ Duo also surprised the
global media at the press conference. With world-leading R&D
and the design and manufacturing capacity of Delta, Innergie
brings consumers a smarter and more energy-saving lifestyle.
The PocketCell™ from Innergie has won a great number of
international design awards, including the Good Design Award
of Japan, the IF Design Award of Germany, and the Computex
Best Choice Award of Taiwan. This year, Innergie launched
the world's smallest 6,800mAh por table power supply,
PocketCell™ Duo, which is as small as two lipsticks. More
importantly, the PocketCell™ Duo is equipped with two USB
ports for charging tablets and smartphones at the same time.
All products inherit the design philosophy of Innergie: simplicity,
elegance, and powerful power management.
Vivitek showcased a wide variety of new business projectors,
home theater projectors and the launch of the new Qumi
Q7. The Qumi Q7 is a high brightness HD mobile projector
incorporating an environmentally friendly LED light source that
reduces heat radiation and emissions. The Q7 delivers an HD
720P widescreen 1280 x 800 resolution with a brightness up to
800 ANSI lumens and a 30,000:1 contrast ratio. And, not only
is it 3D-ready via Texas Instruments’ DLP® Link™, but the Q7
integrates 2D-to-3D content conversion technology for standard
and Blu-Ray 3D playback. With its eye catching design, sleek
dimension and unique touch sensitive button controls, the Qumi
Q7 attracted the attention of CES visitors and buyers alike.
1
2
3
4
1︱ DPC President Mr. M.S. Huang presenting Delta to
the international media
2︱ Delta presenting brand spirit and integration
solutions for the first time at CES
3︱ Enhanced brand spirit design at the Innergie booth.
4︱ Vivitek demonstrating its full product range
Brand News
09
Brand Circle
Delta attends SPS/IPC/Drives 2012 in Germany
Delta just attended last year's SPS/IPC/Drives show in
Nuremburg, Germany, on November 27th - 29th. Along with
its latest energy-saving industrial automation products and
solutions, Delta presented its new brand promise "Smarter.
Greener. Together."
1
2
3
1︱ Delta's blue and white booth at the SPS/IPC/Drives
show in Nuremburg presents Delta's brand spirit:
"Smarter. Greener. Together."
2︱ The branding ads of Delta appeared at the SPS / IPC /
Drives for the first time
3︱ Mr. Simon Chang (fourth from the left, first row) and
Delta's service team celebrate the great success of
this year's SPS/IPC/Drives show
Delta displayed its green solutions in packaging, elevator
energy-saving systems, and power management during
the show. Packaging solutions were composed of Delta
ASDA-A2 Series AC servo motors, DVP Series PLCs, and
DOP-B Series HMIs. The ASDA-A2 Series fulfills customer
needs for high-speed, precise and energy-saving operation,
while the DOP-B Series provides users with a user-friendly,
multi-function operation interface for various applications.
Many visitors to the booth were impressed by Delta's
efficient energy-saving solutions and showed great interest
in receiving more information.
At the exhibition, Delta displayed a full range of Delta's
industrial automation products, including the C2000 Series
AC motor drives, ASDA-A 2 Series AC ser vo motors,
DVP Series PLCs, DOP-B Series HMIs, and more. The
C2000 Series AC motor drives in various power ranges
(0.75~355kw) were the most highly adaptable and focused
products, and quickly became the most inquired about
products.
Delta cooperated with BZT, a local customer in Germany,
to give an in-depth introduction on industrial automation
products and to display a milling machine that performed
the milling process at the tradeshow. The milling machine
integrated Delta's VFD-E Series AC motor drive and
ASDA-B2 Series AC servo motor for precision control.
The SPS/IPC/Drives show is Europe's leading automation
exhibition that attracts world-leading companies to display
their latest products and technologies. Mr. Simon Chang, the
general manager of Delta's Industrial Automation Business
Group said, "At this year's SPS/IPC/Drives, we see the latest global market trends for industrial automation. Delta
directs our industrial automation to global markets, and our high-precision, high-speed, slim, and user-friendly
products meet the demand for high-end solutions."
Last year, Delta's Industrial Automation paid much effort to the industrial markets in Germany by setting up a
new sales office and attending industrial exhibitions, including Hannover Messe 2012 in April, which was a great
success, and the SPS/IPC/Drives show. In the future, Delta hopes that continued appearances at industrial
tradeshows in Germany will help Delta promote its high-efficiency, high-precision and energy-saving products and
solutions to European and global markets, and to realize our "Automation for a Changing World".
Brand News
10
Brand Circle
Sneak preview on Delta at TIMTOS 2013
Delta will showcase the latest technologies and solutions
for machine tools at Taiwan International Machine Tool
Show (TIMTOS) 2013 during 5th~10th March, 2013, at
booth no. B0620, 1F, Hall 1 in Taipei World Trade Center.
TIMTOS is a bi-annual event and the leading machine
tool tradeshow in Taiwan. Delta Industrial Automation
will present its latest CNC system, ASDA-M Series servo
system, CH200/C200/REG2000 Series AC motor drive
and DMV series machine vision system, as well as three
live demos of large machine tools.
In order to give visitors a thorough idea of Delta
solution’s high-speed and high precision, Delta Industrial
Automation will also display three live demos: tapping machine center, vertical drilling machine center, and
vertical multi-tasking machine center.
TIMTOS Floor Plan
We sincerely invite you to join us at this outstanding event in March.
Delta LED makes TCPAC stunning!
The Taoyuan County Performing Arts Center (TCPAC)
Exterior Lighting Project undertaken and implemented
by Delta was completed right before the end of 2012 and
joint participated in the countdown welcoming 2013. After
the commissioning start, the lighting show will officially
start at the beginning of 2013.
In the concept of a "flying ribbon", the building and
landscape lighting design of the TCPAC incorporated the
three dimensions of city, street, and pedestrian for the
best visual effects. The skyline of the TCPAC outlined
by LED light bars and wall-washed facades by LED flood
lights together perform a rhythmically colorful light show
bringing expectations and surprises.
Delta designed the LED lighting for the TCPAC as concept of
a "flying ribbon"
The project started in mid-July, 2012. Over a term of five months, more than 1,500 different types of LED lights
were installed, including the contour, flooding, contour flooding, and projection lights. With programmed control,
these lights deliver comprehensive lighting effects for different moments and festivals, so as to mark out the
delicacy of the building texture and to make this art and culture zone more lively and energetic.
In the future, the theme light will change each day from among red, orange, yellow, green, blue, indigo, and
purple; i.e., one day/one color. These lights go on from 18:00 till 22:00 every day, with a 5-minute show every
hour. The show presentation is adjustable with great flexibility in combination with sound effects on special
days, holidays, or festivals.
Brand News
11
Brand Circle
Delta MCIS is the power behind the most competitive
companies around the globe
Positioned as "The power behind competitiveness",
Delta’s MCIS (Mission Critical Infrastructure Solutions)
business unit plays an important role in making
our customers' businesses more competitive. Our
mission is to provide highly reliable and efficient power
management products and datacenter infrastructure
solutions to ensure the continuity of our customers'
mission critical operations across a variety of vertical
markets around the globe. The companies mentioned
below are leaders in their industries and have chosen
Delta as a partner to help them outper form the
competition.
●
Computing Services
● A well-known American multinational electronic
commerce company's branch in India
● The biggest internet service provider in Russia
and the CIS
● The most important computing center of China's
capital
●
Telecom
● A branch of one of the world's leading mobile
telecommunications companies in India
● The largest telecom company in Taiwan
● The largest fixed-line operator in Poland
● The top three telecom carriers in China
●
Transportation
● The leading metro system in Taiwan
● Russia's state-owned railway company which
owns the world's 2nd longest railway
● The national airline of Turkey
● Metro systems in numerous cities in China
●
Manufacturing
● The world's no. 1 semiconductor foundry
● A branch of one of the world's largest consumer
goods companies in South America
● The India subsidiary of one of world's top 10
consumer packaging companies
● The largest petrochemical group in Taiwan
The Mission Critical Infrastructure Solutions Business Unit (MCISBU) of Delta is the major partner of
a host of successful enterprises
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Brand Circle
●
The manufacturing base in Thailand of world
leading provider of flash memory technology
●
Government/public sectors
● Taiwan's national health insurance bureau
● India's national oil and natural gas corporation
● The 2010 Shanghai World expo in China
● The 2011 Universiade in Shenzen, China.
●
Education
● The largest economic management institute in
northeast China
● One of the leading private universities in Taiwan
●
Finance
● A major bank in Peru
● One of the largest commercial banks in Tianjin,
China
● The largest listed and highest rated gold loan
company in India
●
Healthcare
● One of the leading children's hospitals in Russia
● The largest hospital in northwestern China
● One of the largest hospitals in Taiwan
● O ne of the largest global phar mac eutic al
companies based in India
●
Delta is honored to be selected as a key partner for
all of the successful companies mentioned above. We
are committed to our customers' continuous business
growth and competitiveness. We will also continue
to provide the best solutions and services and be the
power behind their competitiveness.
MCISBU product branding and
solutions widely recognized
Over the past years Delta's MCIS business unit has
continued to win awards recognizing superior product
branding and solutions. In 2012 and 2011 we received
the "Best Practices in the UPS Industry with Superior
Performance & Outstanding Achievement", "Most
Innovative and Energy Efficient UPS", "Top 10 Brand
in the Power Industry", "Green Product of the Year",
"Industrial Innovative Product Award", "Outstanding
Partner Award" and more.
Delta is dedicated to providing our customers with
better products, solutions, and ser vices and to
maintaining the highest standards of efficiency,
reliability and engineering excellence, as we strive to
be the power behind their competitiveness.
Broadcasting
● The largest broadcasting station in ShanXi, China
Credits and awards of MCISBU in 2011 and 2012
4
Brand News
13
Brand Circle
Report on Delta Energy Solutions Day event hosted by Delta Americas
and Delta Electronics Mexico
View of the rooftop solar panel installation
Delta has built several Energy Solutions around Solar Solutions kits, Building Energy Management System, Solar
Carport with EV Charging Stations, LED Lighting, etc. in Delta Tijuana Facility. To showcase the latest green
technologies to our regional customers and partners, Delta hosted a "Delta Energy Solutions Day" on Nov. 28,
2012. The feedbacks from customers were extremely well. Delta has had several solid projects such as off-grid
telecom cell site renewable system, 1.3MW solar system, solar carports for new bus station in Tijuana, HVAC
Energy Efficiency, green demo sites in discussion with partners and customers and will realize those projects next
few months.
Systems Showcased in the event:
●
Building Energy Management System (BEMS, HVAC control, Solar Monitoring, EVCS Monitoring)
●
63.36kWp Rooftop Solar Kit (5.28kW as one modular kit with Delta 5kW Inverters, energy dashboard, and
DelSolar PV Modules)
●
5.76kWp Carport Solar kit with 2 EV Charging Stations, solar, and LED lighting), LED Lighting Fixtures
1
2
3
4
1︱ DPC President Mr. M.S. Huang welcoming guests to the event
2︱ DPC Energy Solutions Director Mr. Mike Lin introducing Delta Energy Solutions
3︱ Mr. M.S. Huang being interviewed by media with Delta Mexico President Mr. Andy Yu
4︱ Guests paying attention to solar carport & EVCS presentation
Brand News
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Brand Circle
Delta Moscow office has its first press conference introducing "Smarter.
Greener. Together."
The first open Delta Moscow office press conference took place
on 23rd in November the centre of Moscow city. Business mass
media/ news agencies and representatives of branch editions,
IT, Telecom and Energy sectors were invited. In total there were
nearly 20 guests from 15 editions present.
Three presentations were given during the press conference;
Mr. Jackie Chang presented the general information considering
Delta, its worldwide market position, product portfolio and main
achievements. Moreover the overview of company's strategy: Delta EMEA President and GM Jackie Chang
introduced Delta to media
focus from products to solutions was given. Also Delta’s brand
sprit – "Smarter. Greener. Together." was presented. Mr. Marat Fayrushin, President Delta Moscow office, devoted
his presentation to the Delta Electronics activity in Russia : history of the Russian office, the range of products
2 RC team activities. The main
represented on the Russian and CIS markets, geographical coverage of the Delta
points considering development strategy were devoted as well. Mr. Mikhail Grebennikov, sales director of UPS &
data center solution in Russia, presented the information regarding the MCIS strategy–the general information,
major specializations. The main highlights were emphasized on the achievements of the activities of the MCIS
direction, partner strategy and successful projects on the Russian market of the last 5 years.
Delta builds security surveillance solutions for reliable city
at 2012 Security China
1
At the end of 2012 China International Exhibition on
Public Safety and Security (2012 Security China),
Delta GreenTech exhibited a wide variety of products
and solutions in the theme of “Safeguarding City
Safety with Intelligent Display Control”, including
the third-generation LED-light-source DLP display
featuring the patented powered front-serviceable 55” The DVCS won the
ultra-slim edge LCD large-screen system.
Excellent Innovation
Product Award of the
This was the first time for Delta GreenTech to 2012 Security China
exhibit its three major software system solutions at the same time,
including: the world’s first distributed vision control system (DVCS), Delta’s
intelligent power energy management system (iPEMS), and intelligent
video monitoring system. Delta GreenTech also built a safe city command
platform to demonstrate the application scenarios of these solutions.
2
1︱ A simulation of the safety city
surveillance command platform of the
safe city
2︱ Delta employees presented the
powered front-serviceable feature to
viewers
Delta’s DVCS also won the Excellent Innovation Product Award from the
2012 China Security, which is the only award-winning large-size touch
screen of the event. Next, Delta GreenTech will continue to explore the
needs of the security industry, hoping to provide security businesses with
increased leading edge, stable, and reliable intelligent display control
solutions.
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Brand Circle
Textile machinery automation event at Delta
1
2
1︱ Textile Machinery Manager Wei FENG
of Delta GreenTech presented a
keynote report at the conference
2︱Visitors were enjoying the video of
Delta's textile machinery automation
solutions
The prize presentation ceremony of the “2012 Textile Machinery
Automation Conference” and “Delta Cup 2012 Textile Machinery
Automation Technology Composition Contest” was held last November
at the Tongli Lakeview Hotel. Attended by nearly 100 famous experts
and technology and management elite of textile machinery, the
presentation was organized by Delta in collaboration with the Textile
Machinery Committee of the China Textile Engineering Society, Textile
Machinery Magazine, and Automation Today.
At the conference, guests discussed the latest movements and problems
of textile machinery development this year and exchanged opinions on
the development trends of 2013. Textile Machinery Manager Wei FENG of
Delta GreenTech was invited to present a keynote report at the conference.
In his report, “Building Transparent, Intelligent, and Green Textile Factories,”
Manager Feng introduced the latest textile machinery R&D outcomes from
Delta GreenTech, which aroused the interest of attendees.
Since the official start last June, the composition contest has aroused
the high attention of people in the textile machinery industry, and
received nearly 100 excellent application works from technologists
of the textile industry and textile automation industry. Nearly 20% of
contestants are users of Delta products and systems, and one of them
won the second prize for the use of Delta’s advanced energy-saving
solution, which won critical acclaim from the jury.
Delta GreenTech: new trademark since 2013
On January 1, Delta GreenTech officially began using the new corporate identity
(CI) made up of the company name Delta GreenTech (China) Co., Ltd. and the
trademark of Delta. This new CI represents unification and collaboration, change
and development; and suggests that Delta GreenTech will continuously improve
its services for customers and continue its customer-focus and market-demandoriented work with the full support of its parent company Delta Electronics.
Established in Shanghai in 1992 and began operations in 1994, Delta
GreenTech has been maintaining a rapid annual growth at 35.5% on average New trademark applications of
to provide industrial users (e.g., telecommunication, electricity, petrochemical, Delta GreenTech
railway, and industrial automation) with high-performance and reliable power, display, industril automation, and
energy management solutions. In the telecommunication power supply market, Delta GreenTech has the highest
market share in China. In video display and industrial automation solutions, Delta Greenteach is a market leader.
According to General Manager Donald Yu, of Delta GreenTech, the new trademark further promotes the brand
image and represents a milestone of Delta Greetech. From now on, Delta GreenTech will work more closely to
the development strategy of Delta: Focus on products and solutions based on customer demands to continuously
enhance the brand value of Delta. Apart from increasing brand cohesion and expanding the integrated synergy
with Delta, Delta GreenTech will continuously cultivate the most important China market and to provide industrial
users with high-performance and reliable energy-saving solutions.
Brand News
16
Brand Circle
Delta GreenTech conferred "Excellent Taiwan Investment Enterprise 2012"
At the 19th annual congress of the Shanghai City Association of Taiwan Compatriot Investment
Enterprises held at the Shanghai International Convention Center (SICC) on 12 December
2012, Delta GreenTech was conferred the title ‘Excellent Taiwan Investment Enterprise 2012’.
The aim of the event is to reward Taiwan-invested enterprises that have been operating with
integrity and honesty, paying taxes, repaying society, and aggressively promoting cross-strait
relations and the economic and social development of Shanghai City over time. Over the past two
decades, Delta GreenTech located in Pudong New District in Shanghai City has been expanding
with innovative development concepts, advanced management models, and dedicated teamwork.
Apart from maintaining a rapid annual growth at 35.5% on average, the company has won
numerous recognitions from the Shanghai City Government and different parts of society. It has
been rated as an “Outstanding foreign invested enterprise”, “Credit A enterprise”, and “Famous
Shanghai City trademark”.
Excellent Taiwan
Award of Investment
Enterprise 2012
Over the years, Delta GreenTech has provided users with complete product lines and perfect technical service
through its meticulously laid service locations and network. By 2012, it has created a corporate value nearly
RMB3.6 billion, making it a new force of Shanghai’s economic development.
Delta GreenTech awarded "CSR Benchmark Enterprise in Pudong New District"
1
2
In January 2013, the Corporate Social Responsibility (CSR) System Joint Seat
Committee Office of Pudong New Zone, Shanghai City awarded the CSR
Benchmark Enterprise in Pudong New Zone certificate to Delta GreenTech.
The present rating underscores the enterprise’s responsibility for rights, the
environment, credit and harmony over the past two years. After the integrated
assessment combining enterprise self-assessment, credit investigation, onsite assessment and online publication, the honor proves that Delta GreenTech
has established a good image in voluntary CSR of enterprises.
Delta GreenTech aggressively participates in such public welfare activities
as education, technology, environmental protection and urban development.
Through the Delta Environmental and Education Foundation, Delta GreenTech
aggressively supports electrical and electronic technology research and
development and promotes environmental protection and energy conservation
in order to rejoin and promote the concept of sustainable development. At the
same time of pursuing economic growth, Delta GreenTech also maintains and
improves the living quality of its employees and the general public to realize
and fulfill the social responsibility assumed by enterprises.
In the future, Delta GreenTech will steadily establish and optimize its
CSR management framework, and will aggressively fulfill its corporate
social responsibility to achieve the following goals starting from supplier’s
3
management: to enhance the CSR awareness of supplier
1︱ Delta GreenTech GM Donald Yu welcoming
management; to help suppliers establish a management mechanism
the expert team at the review
2︱ The expert team visit the new product lines of
to manage CSR; and to ultimately enhance the CSR of the entire
Delta GreenTech
business and society through the concerted efforts of Delta
3︱ Director Qizheng Chen explaining to the
GreenTech and other enterprises.
expert team how Delta GreenTech combines
environmental protection with green building
Brand News
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Brand Circle
DVS Business Unit of Delta GreenTech smoothly holds 2013 annual meeting
in Harbin
The Digital Visual System Business Unit of Delta GreenTech held
its 2013 annual meeting in the Harbin City of Ice. Aiming to build
a stronger management team, the DVS Business Unit invited
officers of Delta GreenTech and parent company Delta Electronics
to the meeting. Employees of the DVS Business Unit, coming
from different parts of China, gathered at the event to share their
experience of success in 2012 and to discuss the strategy for
2013. Teams and employees with outstanding performance in
2012 were rewarded.
1
In his address, Delta GreenTech General Manager Donald Yu
said that members of the DVS Business Unit demonstrated great
courage in 2012 to enhance brand value and promote sales to
focus industries at full steam with outstanding achievements. He
also expected that employees should continue this trend to create
greater achievements in 2013!
2
1︱Delta GreenTech GM Donald Yu in a speech
In 2012, the DVS Business Unit focused on promoting display 2︱Photo of all participants of the annual meeting
control solutions and aggressively promoted brand value as the
leader of global display control. Apart from launching the third-generation DLP display DVS and the 55" ultra-slim
edge LCD large-screen system LVS-55, which have received heated market feedback, the Video Business Unit
has created great achievements in the electricity, public security, and coal industries. The distributed video control
system (DVCS) even won the highest honor of the 2012 Security China: Excellent Innovation Product Award.
Delta SDC celebrates 10th anniversary
On 18 January 2013, the Delta Shanghai Design Center (SDC) held the “SDC: An Unusual Decade” at its
headquarters in Pudong. Dr. Jinfa CHANG, head of the SDC, the SDC management team, more than 280 SDC
employees, and guests participated in the event. After taking a photo together, all participants signed the memorial
book of the event to present their best wishes to the 10th anniversary of the SDC.
Dr. Chang shared with participants the history of the SDC. Dr. Chang was thankful to employees for their
dedication and contribution over the decade. He further encouraged employees to continue their efforts to
create another unusual decade for the SDC. Design department
heads also introduced the history and future planning of their
departments with DV. Later on, after the “Every Day in My Life”
presented by department heads, the art performance began. The
performances were terrific and spectacular, including singing,
dance, scenario drama, video, etc. The whole event was exciting
and the morale of employees was high. At the event, contribution
awards were also presented to employees who have been
working at the SDC for five and ten years. Apart from the great
performances, the event allowed employees to be thankful and to
get together.
Photo of the SDC team
Brand News
18
Brand People
Integrating Resources, Encouraging
Synergies
Donald Yu, General Manager of Delta GreenTech,
talks about the company’s growth and challenges
When Delta Group’s annual strategy meeting was held at the end of May, 2012, Mr. Yancey Hai,
emphasized the four strategic aspects of Delta's future development: "Reinforce current market
leadership in ODM", "Develop the branded and solutions business", "New business to take hold of
market timing and profit", and "Develop and cultivate regional markets". Among them, the “regional
market development” and “branded and solution business” are intertwined. Starting this year,
Delta’s Brand News Bi-Monthly presents a new column that features in-depth interviews with key
figures in Delta's branded business and shares their abundant front-line experience in different
regional markets with all Delta colleagues.
The column starts with Delta GreenTech (DGC), a Delta subsidiary that has been cultivating China
market for more than 20 years.
Embracing business
transformation with step by step
planning
Mid of December, the busiest time of 2012 for DGC,
Donald Yu, General Manager, was running a fully
packed schedule with meetings, planning, setting
goals and making concluding remarks. Everything
seemed to be falling into place in a steady pace.
2012 was a critical milestone for Delta’s resource
integration and brand transformation in China market,
as DGC was confronting with new opportunities and
challenges. Mr. Yu shouldered the responsibility of
rapidly directing DGC on the new development path.
Honestly, he said, he had to go full throttle.
Mr. Donaold Yu, GM of Delta GreenTech, shares his China experiences
" Nowadays all industr ies talk about meeting
customer needs, solution centric services, and so on, because we're all aware that the era of “one-product-fits-all” has
passed. As technologies mature and expand towards universal application, customers cares about not only their needs
but also overall performance. To comprehensively understand customer needs and integrate products into appropriate
solutions is the most important task. We started doing this early on, and it's an honor to share our experiences with our
Delta colleagues via this internal communication platform."
Clarifying role and responsibility to master all aspects of market demands
Customer needs can change anywhere and at anytime. To deliver comprehensive services, DGC must restructure its
human resource allocation, establish positions for cross team collaboration, and research the market from different
point of views - all for the purpose of serving customers better. The Region Manager is in charge of handling primary
local industries, key accounts and their needs, and mastering market trends at the field. The Application Manager is
in charge of mastering industry niches and demand and then integrating industrial applications. Product Manager,
Brand News
19
Brand People
who works closely with business units, coordinates product development, introduction and promotion, and introducing
combined products to meet customer requirements.
"This is a structure that has taken shape only after more than 20 years of trial and error at DGC. However, past growth
path will not meet the challenges of the future. We have to change as market evolves and adjust quickly accordingly."
In 2012 DGC decided to establish key account service teams and create key account service centers in each business
unit. On top of the “3M (RM, AM, PM)” functional structure, a Solution Manager was added to strengthen solution centric
services, which lead to further market development and potential business opportunities. Mr. Yu pointed out that, "The
only way to create competitive advantage together with our customers is to focus on them needs, grow with them, and
become their strategic partner."
Customized solutions to meet different
customer needs respectively
"Perhaps you can call it a benefit that I get to travel so often, from
north to south," says Mr. Yu jokingly. At his position for more than
a year, he has spent most working hours on airplanes or trains. His
purpose is to gather first-hand observation of the market, and as
a result, he has gained a deeper knowledge of culture, geography,
and on-site customer application all around China.
Recently DGC completed its 3.6Mwp PV system demonstration
Delta's solar power solution for Haining Leather project for Haining Leather Town, located in the rich and populous
Town, by estimate, will fulfill 50% of local power province of Zhejiang. For this crowded city where land usage is
always meticulously planned, DGC proposed to launch a rooftop solar
needs annually
power generation system using limited available space. The project
started in July, 2012, and was officially launched in October the same year. Annual power generation is estimated to reach
3.96 million kilowatts and to meet almost half of the electricity demands of the town. It is also DGC’s first success story for
distributive on-grid power generation.
In the Ali area of Tibet, demands for solar energy are of a completely different nature when compared with Haining Leather
Town. The population is sparse, as buildings are remote and located far apart. DGC’s proposal was for an off-grid solar
power generation solution in which independent systems can be installed in different places and not affect one another. Eight
off-grid solar power stations are to be built to generate a total power of 310 kW - a project which was ultimately approved and
recognized by the client.
Total solutions, a challenge for collaboration
Different from OEM model that focuses on sales, total solutions require iDifferent from the OEM model that focuses on
sales, the solution centric service requires integration of products and then being developed into a solution that involves
participation of several business units. From the size, color, coating, configuration of the product, signal connections,
the direction for opening data center doors, to the location of the logo - everything must be adjusted on site to meet
customer expectations. This is an enormous challenge for front-line sales representatives, product designers and
developers, the FAE team involved in the project, as well as for customized production at the factory. Should there be
one single mistake in any part of the chain; the solution would not be complete. "I often remind my colleagues not to
underestimate their contributions. Each position in the company comes with its own unique value, and it is only when
everyone unleashes their own value that DGC delivers its value to customers." This is how Mr. Yu encourages his
teams. At DGC, cross-functional communication and collaboration is very important as well as setting up standard
operation procedure to accelerate the launch of integrated solutions.
Providing comprehensive services to ensure business continuity
"I just returned from Harbin last week. I was there to survey the operation of Delta's outdoor power system station. The
temperature was -30°C, whereas in southern China the temperature could be over 40°C degrees in the summer. So I
had a question: Would Delta's equipments operate normally and overcome such a huge temperature variation?" Mr. Yu
confirmed the answer as yes to the editorial team.
Brand News
20
Brand People
DGC features comprehensive pre-sale services with localized solutions that ensure
continuous operations of user facilities and enhance post-sale services. The Delta service
teams, located all around China, are most valuable assets for DGC. With quick response to
customer needs, these teams fulfill most customer service needs immediately. "Of course
there is still room to improve. In 2013, the customer service and technology support units
at DGC will transform from 'cost-oriented' to 'profit-oriented' units. That is, we will improve
service quality by creating the value of our service. This is just the beginning. In the next few
years the completed service system will be the priority of DGC's continuous efforts."
Mr. Donald Yu surveys
a Delta server center,
built for a local mobile
company, in Harbin under
a minus-30-Celsiusdegree weather
Resource integration within the group to expand markets
throughout China
It was at the China International Industrial Fair held in Shanghai at the end of 2012 that DGC
first collaborated with Delta group at exhibition and demonstrated Delta's capabilities with
diversified system solutions. Most of Delta’s top management team participated this milestone
event. In the past year, DGC also worked closely with business units in the group for resource
coordination.
"As the saying goes, supplies always arrive ahead of the army; the resources of Delta’s BG/BUs are like our combat
supplies. Only after we thoroughly grasp customer needs can the DGC army be fully supported and ready to compete in
the China market." Mr. Yu stresses the importance of "communication". Since DGC knows the China market very well,
it must guide Delta’s BG/BUs in allocating resources in the right spots for the right projects. "We are more than willing
to increase involvement of BG/BUs in various events held by different BG/BU. They also spontaneously follow our
sales teams to meet with users and further understand the market as well as customers, so they can solve customer
problems."
New CI System starts a new page for branding
On January 1st, 2013, the new logo for DGC was officially launched, symbolizes the acceleration of integration with
Delta Group. It was also another milestone for Delta’s branded business in China.
No matter which DGC office you visit, the new logo is ever present. The primary task for DGC during the latter half
of 2012 was integration with the Delta brand. Thanks to thorough discussions with Brand Management Office, DGC
gradually prepared for completely replacing its corporate ID and trademark. On January 1st, 2013, external corporate
identity of DGC was officially upgraded, and now there is only "One Delta" to be seen from name cards to mobile
offices.
"When entering the branded business, you must be determined that there is no turning point," says Mr. Donald Yu
firmly. "In the past, our sales teams spent much time explaining the connection between Delta and DGC. With the selfexplanatory new logo, sales teams have given very positive feedback and customers have responded positively too."
Speaking of experience in brand integration and promotion, Mr. Yu stressed that "Straightforward brand integration
means a great deal to the company. Pay attention to communication and preparation in the preliminary stages, design
comprehensive action plans, and implement it rapidly, and you'll see instant and amazing results."
Envisioning 2013, embracing change and innovation
Although there are still uncertainties in the global economy that might impact the China market, domestic demands are
not to overlooked. Reviewing 12th five-year development plan of China, "energy-saving" is one key trend. Mr. Yu looks
forward to DGC demonstrating its energy-saving solution capabilities.
"Operate with integrity and honesty, communicate and create profits, focus on implementation" is what Mr. Yu expects
from DGC employees in 2013. Extending the 2012 statement of "change, innovate, and fly high into the wind", Mr.
Donald Yu aims to share the responsibility of Delta’s brand and succeeding in the Chinese market together with DGC!
Brand News
21
Brand Academy
Creative industrial design that touches
your heart
Industrial design, simply put, is a process of designing and defining to make
product functions useful and appearances beautiful.
To enhance the competitive advantages of Delta products, Delta has invited
Duck Xie, the international award-winning designer (90+ awards) and CEO of
the GIXIA Group, to share his designs, success cases, and innovative ideas.
In the early days, says Xie, ODM/OEM dominated the local industry in
Taiwan. Product development focused on specifications and client demands.
After establishing their own brands in the market, enterprises should pay
attention to consumer behavior, provide innovative business concepts and
services, and develop and design with people in mind. It is also important to
integrate innovative design into daily operations.
To increase brand value and profits designers should rely on their
imaginations to make breakthroughs, combine sense and sensibility, and
implement creativity in product development.
Besides aesthetics, Xie also emphasizes materials and the essence of
technological innovation. His core values in innovation include "touching
symbols", "visionary technology" and "innovative techniques". He is also
inspired by natural elements to design products that speak to people.
Designers anticipate people's dreams,
and realize them through sharp
observation and design, says Xie
(note)
Innovative design is all around us
Creative products are abundant in our lives. Recently, Xie
designed a widely praised limited edition rice cooker for
the 50 th anniversary of the Tatung Company. This 50-year
anniversary product provides a new interpretation and
appearance of the traditional rice cooker.
The elegant gold cover refers to the “golden anniversary”
of a marriage. The new ring-like handles enhance design
and quality and it’s easier to use. The surface is treated with
a nano-ceramic and infrared light to stabilize color, resist
corrosion, and maintain flavors.
Defrosting is a common process in the culinar y ar ts.
Traditionally it’s done with water, room temperature or
microwave, and is both time and energy consuming. GIXIA
utilizes an aluminum alloy and heat exchange pipe, which are often used in technology for their private-brand
defroster. Besides enjoying convenience empowered by high technology, consumers can include aesthetic
design in their life.
Zero energy-consumption GIXIA defroster restores food
flavor, fast and fresh (note)
Brand News
22
Brand Academy
Delta's excellence in industrial design
Delta dedicates enormous effort to innovative design. The following cases demonstrate how Delta implements
innovative design into product development.
QUMI: Stylish and fun
QUMI projectors, designed by Delta’s Display Solutions Business Unit (DSBU), feature not only stylish and elegant
design, but also superior functions, and are distinguished among competitors in the mobile business projector
market.
DSBU Design
DSBU Design
Recently, inspired by classic sports cars, the QUMI-Q5 comes with five vivid colors, including black (Porsche),
white (Maserati), blue (BMW), yellow (Lamborghini), and red (Ferrari). This approach is never seen before in
the projector market. It not only provides more options for consumers, but also elaborates on youthful and vivid
images for the brand.
Heat sinks in the QUMI-Q5 are equipped with hive-like metal nets. The idea comes from radiator covers in
vehicles, which corresponds to the classic sports car concept and prevents particles from entering the interior.
Simple and instinctive touch buttons, LED back lights, and button sounds are all designed for dim environments.
User-friendly interface, wi-fi, and wireless transmission functions create a refreshing and pleasant experience.
Innergie: Innovative technology for your needs
Thanks to its small size, the PocketCell™ can be carried in a pocket and be as mobile as consumers. Five
protective mechanisms ensure device and user safety. High recharging efficiency can provide instant and
necessary power.
Product cables are compatible with the Mini USB, Micro
USB, and Apple, making it convenient for the recharging and
synchronization of smartphones, tablets, iPod, iPhone, iPad
and other mini or micro USB devices.
Since its launch in 20 08, Innergie has received 22
international product design awards.
MPBG- Innergie Design
Brand News
23
Brand Academy
EV AC Charger: Just like home appliances
Design, from the very beginning, should respond to safety concerns in recharging.
Simplicity and a stylish appearance become key factors. Reducing pollution and carbon
footprint in production should also be considered.
Product specifications are finalized after numerous tests, simulations, reviews, model
adjustments, and communications. Height, angle, buttons, easy instructions, bright LED
lights are all designed for convenience. It’s easy to recognize recharging levels from a
distance.
Slight curves and round corners constitute a simple style. The front cover is white
with half-transparent black display. The back cover is designed with elegant patterns
for aesthetics, and it portrays an image of high efficiency and high technology. Black,
grey and white correspond with stylish undertones, combining art and technology. This
recharging device looks like a home appliance, revolutionizing the cold, industrial exteriors
of the past.
CMBD Design
New efficient and energy-saving LED bulbs
A6DF LED bulbs are highly-efficient, energy-saving, environmentally-friendly, and provide
270-degree lighting. Inspired by traditional Chinese Meiping (plum vase), it uses white
porcelain corresponding to the blue-and-white porcelain of the 13th century. The mechanical
structure for the heat sink is lighter and softer, while maintaining high-level functionality.
Special coating and surface treatment ensure high quality and efficiency, while the light
cover plastic atomization process helps to strengthen durability. A6DF bulbs are much
better than competitors, and offer a five times longer life cycle, while 90% of its materials
are recyclable. At the R&D stage, it completed comprehensive and strict safety checks.
SLBU Design
Meiping is the symbol for safety and fortune, just as LED lights will offer an energy-saving,
economical, safe and convenient experience.
High-Level Magnetic Vector Drive C2000: A human-centered design
At the initial R&D stage, operation convenience and pollutant
reduction was a priority.
The design emphasizes dark grey curves and polished corners
to avoid injuries from sharp corner. For smooth operation, it
provides user-friendly pull-out type keypad, modular design
for easy assembly and maintenance, and clear warning
signs enhance operation safety. These features have been
recognized in international contests, and have received the
2010 Red Dot Award in Germany, the 2010 Golden Pin Design
Award in Taiwan, and the 2011 Taiwan Excellence Award.
IABG Design
Note: Image from GIXIA Group
Brand News
24
News
Station
品牌資訊站
Delta Group officially launched its
Shanghai Operations Center and
R&D Building in November, 2011. It
is a significant milestone in greater
China region. The new building
serves as a hub to integrate Delta’s
marketing and services networks, to
rapidly respond to market demand
and to further
Japan Invests in Carports to Promote
Electric Vehicles
As it needs nearly ¥5 million to build a carport, carports
are not popular in either quantity or location terms. As
a result, the popularization of electric vehicles (EV) has
slowed in Japan. The Ministry of Economy, Trade and
Industry of Japan thus plans ¥5 million to subsidize carport
facility suppliers to build carports. If the policy is enforced,
the Japanese government will subsidize about 50% of the
charging equipment cost of each quick-charge carport
(charges an EV within 30 minutes) built by suppliers. It is
expected that the policy will encourage suppliers to build
more carports, accelerate EV popularity, and make the
environment greener.
Taiwanese and Japanese Industries
Team Up to Capture EV Market
Although world-leading lithium battery manufacturers
Sanyo and Sony have been the market leaders over
time, a negative impact has been seen in the electric
vehicle (EV) market with the rise of Korean lithium
batter y manufacturers, the increasing competition
on the EV market, and the collaboration of global
component suppliers targeting at the EV market. Eyeing a
manufacturing advantage, Sanyo and Sony intend to team
up with Taiwanese battery manufacturers to promote the
development and manufacture of EV lithium batteries and
thereby enforce the integration and development of system
modules through collaboration.
Voice Recognition Expected to
Replace Touch Panels
The Perceptual Computing Department of Intel predicts
that voice recognition will compress the growth of touch
panels in the next 3-5 years. At present, Intel is working
with partners and aggressively building a complete
industrial ecosystem to develop software, hardware, and
camera lenses with perceptual computing. TechNavio,
a technology market survey organization, also predicts
a 22.97% compound annual growth rate (CGAR) of the
voice recognition market. The demand for voice biometric
recognition technologies and the voice recognition function
in mobile devices are two major factors. The future of the
voice recognition market is promising. Focus suppliers
including Nuance Communications Inc., MModal Inc., and
ValidSoft Ltd. are aggressively developing all potential
voice applications.
New Opportunities for ICT from
Intelligent Green Buildings
The awareness of environmental protection has been
rising in recent years due to climate change and
petrochemical energy depletion. According to expert
predictions, more than 70% of the global population will
live in urban areas by 2050, and the demand for urban
infrastructure thus augments. At present, there are 3,600
green buildings in Taiwan, the highest density in the world,
making a great contribution to energy conservation and
emission reduction. The rise of intelligent green buildings
allows ICT to transform from a supporting character of
buildings into the leading character and to turn the system
integration, integrated wiring, and facility management
of intelligent infrastructures into “building materials”. This
will help to promote energy conservation and emission
reduction, improve the living quality of the public, and
increase the value of the architecture, construction, and
ICT industries in Taiwan. To the ICT industry, this will help
the industry to rid the profit reducing trend and create new
opportunities for ICT development.
CES Focus: Home Electrical with WiFi Networking
Philips Electronics has launched the lighting system
HUE. With the Wi-Fi function on iOS-based or Android
smartphones, users can control LED lights connected
to the Hue. Apart from LED lights, smart products
equipped with WiFi such as automatic thermostats,
alarm systems, and large appliances, like washing
machines and vacuum cleaners, can be accessed from
smartphones via Wi-Fi and will be showcased at CES.
Brand News
25
Delta Green Life
Taiwan’s first outdoor 3D projection
mapping competition
Delta opens new projection horizon on
doomsday night
To encourage the practice of environmental protection with innovative thinking, Delta Electronics organized an
outdoor visual competition event called “Temple – New Vision: Maya Temple 3D Projection Mapping” on doomsday
night (21 December 2012 according to the Mayan prophecy).The contest was held in collaboration with the National
Museum of Natural Science (NMNS) in Taichung, the first of its kind held in Taiwan. Utilizing the 9-meter high
mockup at center of the museum, this outdoor pyramid mimicking the appearance of Chichen Itza pyramid in
Mexico. The four surfaces of the pyramid was then used as the projection canvas. University students majoring in
Visual Communication and Computer Animation were invited to the contests to interpret predetermined topics like
environmental protection, astronomy, doomsday prophecy and Mayan culture
When the animation was casted its gigantic and magical architectural perspectives on the four surfaces of the
pyramid demonstrating the beauty of gradational changes along the staircases of the temple, the entire Mayan
temple was given a new life and danced in front of the audience. The live visual and sound effects were so
sensational amazed the audience, commenting: “This is far cooler than any 3D film in the cinema!”
1
3D projection mapping has become the new favorite of outdoor visual art in
recent years, the need for meticulous design and technology requirements
are very demanding. In consideration of the large projected area, throw
distance, and building height, the difficulty and cost of hardware installation
and the animations aligned on the four façades of the temple,, a team with
various skills is required to encompass event like this. At the event, the
display solution team of Delta Electronics successfully visualized the custom
design - “Quad-side Alignment” for animated contents synchronized and
playback with four sets of 30,000 lumen high definition projectors. This event
served as an excellent visual performing art demonstration equivalent to the
high standard offered by many overseas performances.
2
3
1-3︱More than 500 people gathered
outside the NMNS to appreciate
the 3D Projection Mapping of the
Mayan temple
4
4︱ Charlie PAI (left first), Director of Delta Display Solutions and Wim CHANG
(right first) ,Deputy Executive Director of Delta Electronics Foundation
presented the cash prize of NT$150,000 and the cup to the champion:
National Taichung University of Science and Technology
Brand News
26