20 x 60 Partners with the Intercollegiate Dressage Association

FOR IMMEDIATE RELEASE
For more information, contact:
Alexandria DeVries | 203.305.0004 | alex@20x60.com
www.20x60.com
20 x 60 Partners with the Intercollegiate Dressage Association
San Francisco, CA – March 17, 2014 – Today, 20 x 60, the revolutionary equestrian
brand behind the Hannah Breech for dressage athletes, announced its official
sponsorship of the 2014 Intercollegiate Dressage Association (IDA) National
Championship in Danville, Virginia.
Held annually, the IDA National Championship welcomes top-notch, high-achieving
college athletes to represent their universities and compete for the best dressage score
at the national level. 20 x 60 CEO Alexandria DeVries, an IDA alum and Co-Founder of
the Cornell University Dressage Team, brings extensive experience and support to the
organization and to the young equestrian athlete scholars participating in the IDA.
An exciting new equestrian brand, 20 x 60 offers a perfect balance between modern
equestrian athleticism and classic equestrian luxury. For the athlete, this translates to
maintaining the tailored foundation of equestrian apparel and modernizing it with highend athletic fabrics and technical design.
“We at 20 x 60 are honored to support the IDA as a Platinum Level Sponsor. A
fundamental part of 20 x 60’s vision is to give back to the sport and inspire the
continued development of the training and foundation of dressage riders, horses, and
trainers across the country, said Alexandria DeVries, CEO of 20 x 60. “20 x 60
celebrates our country’s young and talented dressage athletes as they achieve their
higher education goals, and through this partnership, we hope to bring awareness to the
sport.”
In addition to their sponsorship of the National Championship, 20 x 60 will be
showcasing the riders’ inspiring stories through blogs and spotlights, encouraging
others to set and strive for athletic and educational goals while always reaching for more.
“We are thrilled to be partnering with 20 x 60 during such an important time for the
Intercollegiate Dressage Association,” said Ginger Henderson, Development Officer for
the IDA. “We’ve found that 20 x 60’s products perform to the highest athletic standards,
and we love that the apparel is designed by and for dressage athletes.”
ABOUT 20 x 60
Contemporary, sophisticated, technical, and cool, 20 x 60 collections include flattering
designs, unique color combinations, and luxury-level detail, tailor-made for athletes from
stable to city. Distinctively styled tack and accessories for the horse compliment the
rider collections, supporting and representing the cohesive partnership between horse
and rider. Made in the US and designed by an American dressage rider, 20 x 60
addresses a gap in American-made, fashion conscious clothing for riders. You can learn
more at: www.20x60.com
ABOUT INTERCOLLEGIATE DRESSAGE ASSOCIATION
The mission of IDA is to introduce students to the equestrian discipline of dressage and
to foster continued development, understanding and appreciation in the art of dressage
through organized student competitions and educational opportunities. IDA’s main
functions are to promote the sport of dressage and to establish and enforce IDA rules
and policies.
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