English version - Norsk Maritimt Forlag AS

Boating,
YESS!
www.norskmaritimtforlag.no
Together for
boating
Do you get out on the water in
the course of the summer? Then
you’re in good company! There are
750,000 leisure boats in Norway
and half the population gets afloat
at some point in the year.
The main sources of information
for boat users are boating
magazines and boat related web
pages. This was shown by the big
boating survey organized by NMD,
KNBF and Norboat in 2012.
Norsk Maritimt Forlag A/S is a
Norwegian publishing company
specializing in information and
inspiration for the boating market.
We publish Båtliv, SEILmagasinet,
Båtguiden, Seilas and Havna in
magazine and online versions. Every
month we inspire and inform nearly
half a million Norwegian boat
users.
We create the dreams
Norwegians can choose from many types of holiday and recreational
activities. Interest in boating is not a given. Someone needs to create
the desire and plant the dream of boating. That is our job!
Norsk Maritimt Forlag delivers boating related material to VG, thus
placing boating on the social agenda. Several of the best boating
journalists and photographers in the country are behind the magazines
Båtliv, SEILmagasinet, Seilas, Båtguiden and Havna.
www.norskmaritimtforlag.no
Morten Jensen
Editor SEILmagasinet
Frode Pedersen
Editor Båtliv
Axel Nissen-Lie
Editor Seilas
Magne Klann
Editor Havna
Ole Henrik Nissen-Lie
Chief editor
Morten Jensen of SEILmagasinet and Seilas has written
about sailing and sailboats since he was sailing in the
Olympics in the 70’s. Few have tested so many boats and
covered as many regattas.
Frode Pedersen of Båtliv has extensive experience as
staff photographer in A-magasinet and front desk at
Aftenposten before choosing to focus on boating
journalism.
Axel Nissen-Lie in Seilas has been involved with boating journalism from childhood, and follows every news
item to do with sailboats and equipment.
Magne Klann of Havna is the author of Havneboka and
has written a sailing manual. For the benefit of our readers he contributes articles on ports and anchorages along
with boat related matters.
Ole Henrik Nissen-Lie has worked as a journalist at
Aftenposten for many years. He is a coastal skipper with
three Atlantic crossings and dozens of North Sea crossings
under sail to his credit.
The staff also includes journalists Jørn Finsrud, Asbjørn Thorup, Linn Krogh Hansen, Jan Hanchen
Michelsen and a number of talented freelancers.
Inspirational magazines
Through Båtliv, SEILmagasinet, Båtguiden, Seilas and Havna you
are able to reach large parts of the Norwegian boating community.
Motorboaters through Båtliv and sailors through SEILmagasinet
and Seilas. Readers spend on average an hour reading the magazines.
Advertising is often perceived as noise but as an advertiser in Båtliv,
SEILmagasinet and Seilas your ads are welcomed into the reader’s
home. We can assist with your marketing in several ways.
www.norskmaritimtforlag.no
The country’s oldest sailing magazine
Seilas is stable at around 70,000 readers on average
per edition. Seilas is the exclusive sailing magazine,
which has been the official magazine of the Royal
Norwegian Yacht Club for more than 100 years. The
editorial team are part of the prestigious jury of leading
European boating magazines which annually selects
“Yacht of the Year” in Europe.
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INTERPRESS
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ISSN 1501-8105
The sailing magazine of Norway
SEILmagasinet is closely affiliated with the sailing
associations in Norway and has readers all along the
coast. A number of sailing clubs collectively subscribe
to SEILmagasinet. This exposes SEILmagasinet to
the most active sailors in the country. The Synovate
survey NMF completed in 2010 shows that readers of
SEILmagasinet spend twice as much on their boats as
the average boater.
07
9 771501 810016
Modern motor boat magazine for the whole family
Almost 100,000 enthusiastic boaters read each issue
of Båtliv. Båtliv’s editorial staff collaborate with VG
online and on paper, thus helping to promote boating
throughout Norway. The editor of Båtliv is also on the
prestigious jury which selects “Motor Boat of the Year”
in Europe.
Boat Show in your pocket
Båtguiden is celebrating its 40th anniversary! During
all these years Båtguiden has been Scandinavia’s
most complete listing of recreational boats and marine
accessories on the market. Nearly 100,000 people read
Båtguiden in the course of the year, and 36 percent
of these plan to buy a boat, according to a Synovate
survey from autumn 2010.
Online with the boaters
Through five sites we reach a large part of the Norwegian boating
population, and offer the opportunity for targeted marketing.
Editorial collaboration with VG ensures traffic on the website. As far
as we know, no other boating magazine in Europe boasts more online
readers than batliv.com and seilas.no. You can launch new boats with
live online TV through our services.
www.havna.com
Boaters go to havna.com for
background information for trips and
adventures. Here they find a summary
of ports and events along the coast.
Havna.com have 15-20 000 readers on
average each month.
www.batguiden.no
On www.batguiden.no you will find
Norway’s largest display of leisure
boats and equipment on the internet.
Advertising on www.batguiden.no is
a fast, affordable and safe way to get
in contact with information-seeking
boaters.
www.norskmaritimtforlag.no
www.seilas.no
Seilas.no is where sailors come to catch
up on news, have discussions with other
sailors or offer boats and equipment for
sale. Seilas.no have 40-50 000 readers
on average every month (2012 - figures).
Batliv.com is Scandinavia’s most visited
news site for boaters with 60-70 000
readers (unique visitors) per month (2012
figures). Readers are motorboat people
who want to keep themselves up to date
on boats, equipment, navigation and
seamanship.
www.seilmagasinet.no
Seilmagasinet.no is a new website and
news service for sailors, and boasts
20 to 30,000 unique visitors a month
(2012 figures). Here sailors can find
schedules and registration services to
regattas, as well as news about sailing
and tips and advice on how to be a
better sailor.
www.batliv.com
Batliv.com is Scandinavia’s most
visited news site for boaters with
60-70 000 readers (unique visitors)
per month (2012 figures). Readers
are motorboat people who want
to keep themselves up to date on
boats, equipment, navigation and
seamanship.
www.norskmaritimtforlag.no
Your marketing partner Through Norsk Maritimt Forlag’s publications you can reach about
half a million Norwegian boating enthusiasts monthly, through
magazines and online. Readers are active boaters who spend a lot of
time on our magazines.
We can also help you with your communication needs. In our
archive we have tens of thousands of pictures of boats, boating,
sailing along with ports and waterways. Our reporters are
constantly out there testing boats and writing articles. Through us
you can buy videos, images and PDF-tests for your ads, brochures or
websites.
Want exposure on net-TV? No problem.
We have published more than 250 titles on our website in recent
years. We offer sponsorship spots on editorial videos. You can also
launch your news in the form of commercials on net-TV through
our website.
Do you need help conducting market research or campaigns?
Our staff can help you create advertising material at a nice price.
Moreover, we can do online market research for you on our website.
We can also look at formats other than the standard sizes in the
price list in order to fit your needs. Please contact us, we can help!
We can help you!
The sales department of Norsk Maritimt Forlag can help you get the best return on your
advertising investment. Our skilled staff have good market knowledge, thus helping
customers find the right media solutions to fit their needs.
Lisbeth Ølness
Sales manager SEILmagasinet
Key Account Manager
lisbeth@seilas.no
Tel: +47 915 27 467
Tor-Kristian Øines
Sales manager Båtliv
oines@batliv.com
Tel: +47 905 08 752
Anders Theodor Bye
Sales manager Seilas
anders@seilas.no
Tel: +47 920 22 016
Jan Hornslien
Sales manager Internet
janh@seilas.no
Tel: +47 454 06 842
Morten Erik Fladeby
Lisbeth Ølness has long and broad experience in the media
industry from both the trade press and newspapers along with
various positions in sales, marketing/ analysis and management. Lisbeth has a diploma in marketing and media consulting.
Questions about supplements/inserts and sponsorships can be
addressed to Lisbeth.
Tor-Kristian Øines is the industry’s “grand old man”. He has
worked in the magazine industry since Seilas was relaunched
in 1975. In the years 1992 - 2005 he was a partner and
Publishing Director at Norsk Maritimt Forlag AS. In addition to
his sales responsibilities for Båtliv, he is also project manager
for Båtguiden.
Anders Theodor Bye is an avid boater with experience in sales
and marketing. With background as account manager of FINN.
no responsible for their boat section, Anders knows the boating industry and has good knowledge of internet marketing.
Anders also has experience from the retail industry and has a
degree in marketing.
Are you online? Does video seem interesting? Talk with Jan
Hornslien. He has broad experience in publishing, marketing
and film. Previously product manager at Capa cinema advertising, project manager at Clear Channel and media consultant
in Osloavisen.
Media Consultant
mortenerik@batliv.com
Tel: +47 404 57 119
Morten Erik Fladeby has extensive experience in sales. He has
degrees in marketing and typography and has extensive experience from the media and magazine industry. Along with his
colleagues he is an avid boater.
Gry-Heidi Brun
Gry-Heidi Brown works with SEILmagasinet’s online and
printed versions. She has a marketing degree from BI, and
Media Consultant
gry-heidi@seilmagasinet.no was customer consultant at the magazine Appetitt before she
Tel: +47 406 49 131
joined the sales team at SEILmagasinet in 2009.
www.norskmaritimtforlag.no