firmenwagen MEdiAdATA 2016

MediadatA 2016
firmenwagen
The professional magazine for car fleet
operators and cost-conscious frequent drivers
Juni
www.firmenflotte.at
|
3 2015
firmenwagen
fleetcar
OF THE YEAR
2015
PICK-UP
AWARD
2015
| P.b.b. | GZ 02Z033352 M | WEKA Verlag GmbH, Dresdner Straße 45, 1200 Wien | Nr. 3/Juni 2015 | Einzelverkaufspreis € 5,50 |
D A S M A G A Z I N F Ü R F L O T T E N B E T R E I B E R U N D K O S T E N B E W U S S T E V I E L FA H R E R
IM GESPRÄCH MIT
Mag. Bernhard Denk, Geschäftsführer von
Kia Austria GmbH, und Thomas Iby,
Fleet Manager Kia Austria
Ing. Johann Wimmer,
Markenleitung VW Nfz,
Porsche Austria
Dr. Alexander Martinowsky, Vorstand der
Firma Wiesenthal
Großartig –
Skoda Superb
Raumwunder – Renault Espace
Special Regiona
News aus den
Bundesländern
Spritzig – Mazda CX3
l
Schwerpunkt
Transporter
Spezial
Premiere – Hyundai H350
z „firmenwagen“-Umfrage in Kooperation mit VAV Versicherung
z Langzeitmiete als flexible Lösung z Welche Autos Spitzenmanager bevorzugen
z Karosserie-Profibetriebe im Raum Graz z Eberspächer Österreich startet mit Online-Shop
z Neuer Chef für Euromaster Österreich
fw3_15_U1-U4.indd 1
Erscheinungsweise: 6 Ausgaben
Auflage: 25.000 Stück
21. Jahrgang 2016
02.06.2015 14:11:26
www.firmenflotte.at
Profile in brief
firmenwagen, the magazine for fleet operators and cost-conscious frequent drivers. Through its unique editorial concept and by providing
first-class decision support for car purchases and accounting, firmenwagen has positioned itself as the leading professional medium in the
automotive industry. As the leading specialist journal in the sector, firmenwagen caters to the needs of businesses that run and manage
company vehicles or fleets.
Target group: firmenwagen caters to the needs of opinion leaders responsible for automotive trade as well as dealers of car
parts, accessories and wheels and tires. Furthermore, the magazine is aimed towards personnel concerned with maintenance of
company vehicles and fleets. Consequently, firmenwagen is attractive to car dealerships, garages and auto shops, gas stations
and parts and accessory dealers.
Main Topics
firmenwagen 1/2016
Publication date
Closing date/Editorial deadline
19.02.2016
01.02.2016
firmenwagen 2/2016
Publication date
Closing date/Editorial deadline
04.04.2016
14.03.2016
firmenwagen 3/2016
Publication date
Closing date/Editorial deadline
06.06.2016
13.05.2016
Exhibitions
Vienna Autoshow; Previews Auto Emotion Graz, Linzer Autofrühling, Tiroler Autosalon,
Automesse Salzburg; Winner Fleet Car of the Year 2016; Award “Van of the Year”
Vienna Autoshow 14.01. – 17.01.2016
Automobilsalon Genf; Review and follow-up reports Auto Emotion Graz, Tiroler
Autosalon, 46. Linzer Autofrühling, Automesse Salzburg; Summer Tires;
Award “Fleet Car of the Year”
Genfer Autosalon 03.03. – 13.03.2016, Tiroler Autosalon 10.03. – 13.03.2016
46. Linzer Autofrühling 11.03. – 13.03.2016, AutoEmotion Graz 11.03. – 13.03.2016
10. Automesse Salzburg 18.03. – 20.03.2016
Service and Maintenance Networks
Transporter Special – Joint Project with TRAKTUELL
Auto + Bike Klagenfurt 08.04. – 10.04.2016
firmenwagen 4/2016
Publication date
Closing date/Editorial deadline
05.09.2016
16.08.2016
firmenwagen 5/2016
Publication date
Closing date/Editorial deadline
25.10.2016
04.10.2016
firmenwagen 6/2016
Publication date
Closing date/Editorial deadline
12.12.2016
21.11.2016
Winter Tires & Winter-Ready
Winner “International Van of the Year”; Preview Motorshow Essen, Start
“Fleet Car of the Year 2017” Election; Award “Autohaus des Jahres”
(Car Dealer of the Year)
IAA Hannover 22.09. – 29.09.2016
Preview Vienna Autoshow 2017
AutoZum Salzburg 2017
Motorshow Essen 25.11. – 04.12.2016
Flottenguide 2017
Publication date
Closing date/Editorial deadline
12.12.2016
04.11.2016
Flottenguide is an indispensable information source and reference work geared towards fleet managers in Austria. Flottenguide is mailed jointly with issue 6/2016 of firmenwagen.
Permanent Sections: firmenwagen “REGIONAL” (LOCAL), Car Reviews, Fleet Management, Novelties, Traveling and Leisure, Insurance and Finance,
Telecommunications, Service Facilities, Parts and Accessories, Wheels and Tires, Trends and Innovations, Transporters, Vans
Topics and Dates
Issue
Ad Rate and Formats
Type/Print Space
1x1 Title Page
185 x 255 mm
210 x 297 mm
€ 6.590,–
137,5 x 200 mm
152,5 x 215 mm
€ 5.990,–
1/2 Landscape
1/2 Portrait
185 x 125 mm
90 x 255 mm
210 x 143 mm
105 x 297 mm
€ 3.790,–
1/3 Landscape
1/3 Portrait
185 x 81 mm
58 x 255 mm
210 x 96 mm
73 x 297 mm
€ 2.990,–
1/4 Landscape
1/4 Single Column
1/4 Portrait
185 x 60 mm
43 x 255 mm
90 x 125 mm
210 x 75 mm
58 x 297 mm
105 x 143 mm
€ 2.390,–
1/8 Landscape
1/8 Single Column
1/8 Portrait
185 x 30 mm
43 x 125 mm
90 x 60 mm
Junior Page
(Width x Height)
Bled-off + 3mm
Price
Format
(Width x Height)
€ 1.590,–
B/W and special colors/additional colors upon request. All prices exclude advertising tax and VAT. The general terms and conditions of the Austrian
Newspaper and Magazine Association (Österreichischer Zeitschriftenverband) apply. These can be downloaded from our web portal or ordered directly from
Weka. Changes, errors and omissions excepted.
Magazine format/Print space
Inserts
210 mm wide, 297 mm high/185 mm wide, 255 mm high
Up to 10 grams Up to 20 grams Up to 40 grams
Euro 400.00/thousand Euro 520.00/thousand Euro 610.00/thousand
Additional charges for special formats
and positions
2nd and 3rd cover page: Euro 6.890,–
4th cover page: Euro 6.990,–
Other preferred positions: on request
Surcharge for bled off formats: Euro 290,–
Printing process/Documents
Reel-fed offset printing, 60 screen, colours: Euroscale (cyan, magenta,
yellow, black). We do not assume responsibility for the correctness
and completeness of any conveyed electronic data/documents/
advertisements. Any production costs which may arise for corrections,
creation of advertisements, etc. will be charged in accordance with
expenditure and invoiced separately. In order to achieve optimal
printing results, a contract proof in the final colours must necessarily
be provided with the data. Accomplishment of subsequent corrections
or changes only by written order.
ICC colour profile: Europe ISO Coated V2 (FOGRA39)
Please send your print materials to: produktion@weka.at
Programmes and formats
System: PC; file delivery: printable PDF; software: InDesign CS5,
Illustrator CS5, Photoshop CS5; data carriers: CD-ROM, USB;
FTP server (login data on request)
Supplements
Up to 10 grams Up to 20 grams Up to 40 grams
Euro 250.00/thousand Euro 290.00/thousand Euro 360.00/thousand
Galley proofs
Delivery on request only. Considered as approved if not returned to
the publisher within 4 days.
Cancellations
Can only be accepted if the publisher is notified in writing. No fees
will be charged for cancellations made up to two weeks prior to
the advertisement deadline. 30 % cancellation fee will be charged
for cancellations within the two weeks prior to the advertisement
deadline. The date of receipt by post is decisive in every case.
Rabates (for one-year orders)
Rabate: Frequency scale
5%
3 adverts
10 % 6 adverts
Rebates apply in the case of one-year orders accepted within
12 months (insertion year). No rebate on supplements.
Terms of payment
Net payment within 30 days from date of invoice. In case of default of
payment, 15 % default interest plus collection costs will be charged.
VAT number: ATU14921708
Bank details: Unicredit Bank Austria AG, Bank code 12000,
Account No: 109-146652/00
IBAN: AT 60 1200 0109 1466 5200, BIC: BKAUATWW
Target group
Readers, recipients
• Decision-makers in Austrian companies which deploy company vehicles
(retail and wholesale trade)
Our publishing house has a professionally built business
address file available. We are constantly updating the
addresses of our recipients: the precise number of addresses
is therefore subject to fluctuations. All percentages given
have been rounded up/down mathematically.
• Industrial Enterprises
• Service providers and business enterprises with at least five employees
and cost-conscious frequent drivers
Geographical distribution
Abroad
4,0%
Upper
Austria
14,0%
Vorarlberg
3,4%
Tyrol
6,4%
Salzburg
9,1%
Lower
Austria
18,9%
Vienna
22,8%
Styria
11,5%
Burgenland
2,8%
Carinthia
7,1%
Online rates
You’ll find more information about our online advertising
solutions (banner, newsletter sponsoring etc.) on our website at
www.firmenflotte.at
Print Run Monitoring
The firmenwagen is subject to regular
print run monitoring by the ÖAK.
Contact: Michael Zsilla, Tel +43.1.97000-215
michael.zsilla@weka.at
Print run (1st half-year 2015)
Trade fair and special issue print runs
will be increased as necessary.
Information on the internet
Publication form, year
Media data available as a PDF download:
www.firmenflotte.at/mediadaten
6 issues, 21th volume, 2016
Newsletter subscription:
www.firmenflotte.at/newsletter
incl. 10% MwSt, free of shipping costs
Publishing house data and media titles:
www.weka-fachmedien.at
25.000
Purchase price inland
One-year subscription
Unit sales price
Euro 30,80
Euro 5,50
Purchase price Flottenguide
Euro 20,–
Team
Editor in Chief/Sales Manager
Andreas Übelbacher
andreas.uebelbacher@weka.at
Tel +43.1.97000-169, Fax -5169
Production
Gerhard Schartmüller
produktion@weka.at
Tel +43.1.97000-226, Fax -5226
Deputy Chief Editor/
Consulting and Sales
Mag. Karin Tober
karin.tober@weka.at
Tel +43.1.97000-159, Fax -5159
Marketing and Events
Manuela Neißl
manuela.neissl@weka.at
Tel +43.1.97000-183, Fax -5183
Executive Editor
Mag. Andreas Granzer-Schrödl
andreas.granzer-schroedl@weka.at
Tel +43.1.97000-168, Fax -5168
Editor
Florian Engel
florian.engel@weka.at
Tel +43.1.97000-180, Fax -5180
Editor
Mag. Ludwig Fliesser
ludwig.fliesser@weka.at
Tel +43.1.97000-243, Fax -5243
Editor and Sales
Manuela Lankes
manuela.lankes@weka.at
Tel +43.1.97000-300, Fax -5300
Order Management
Regina Pessenlehner
anzeigenverrechnung@weka.at
Tel +43.1.97000-225, Fax -5225
Graphic Designer
Gaby Tully
gaby.tully@weka.at
Tel +43.1.97000-268, Fax -5268
WEKA Publishing House Management
Publishing Manager,
authorized representative
Manfred Krejci
manfred.krejci@weka.at
Tel +43.1.97000-235, Fax -5235
Editor Online
Mag. Sabine Gruber
sabine.gruber@weka.at
Tel +43.1.97000-232, Fax -5232
Publisher/Publishing house
Weka Fachmedien österreich
WEKA-Verlag Gesellschaft m.b.H | 1200 Wien | Dresdner Straße 45 | Tel +43.1.97000-200 | Internet www.weka-fachmedien.at
Management
Dipl.-Bw.(FH) Kurt Skupin, MBA , kskupin@wekanet.de
Best of Crossmedia B2B
WEKA FACHMEDIEN ÖSTERREICH is a renowned specialized publisher for print and online media as well as event publications. Offering 10 professional journals, 8 web portals and organizing a number of conventions and exhibitions, we are one of Austria‘s leading suppliers of cross-media expert information within
the fields of building technology, automotive engineering, industrial technology and commerce. For further details concerning publisher, media and publications
please visit our website www.weka-fachmedien.at
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