July - August 2015 Issue - Dairy Deli Bakery Council of So California
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July - August 2015 Issue - Dairy Deli Bakery Council of So California
JULY/AUGUST 2015 : rg at l.o us oca sit cs Vi ddb w. w w Summertime favoriteS by evergood fine foodS Your customers have one thing on their mind right now SUMMER!! With Evergood fine sausage and all new hot link corn dogs you can give them just what they are looking for. Stock up today. Represented in Southern California by: Evergood Sausage Co. • 1389 Underwood Avenue, San Francisco, CA 94124 Contact Don Miller, Vice President of Sales at (415) 822-4660 x 214 www.evergoodfoods.com Calendar OFFICIAL PUBLICATION DDBC of Southern California www.ddbcsocal.org In This Issue: 47th DDBC National Seminar Highly decorated veteran U.S. Marine and police officer Thomas Cleary has transformed what he has learned in the military and public service into a leadership training session that will be presented at the 47th National DDBC Seminar, scheduled for Sept. 11-13 at the Laguna Marriott Resort & Spa in Dana Point. He joins Valerie Jabbar, Vice President of Merchandising for Ralphs Grocery Co., celebrated Chef Aarón Sánchez, star of “Chopped” on the Food Network, who is sponsored by Cacique, Inc., and Greg McNiff (Albertsons) as keynote speakers, according to General Chairman Laura Taketomo (Food 4 Less). See more information on the Seminar on Pages 7-11. A look back at DDBC May meeting The Jean Dreshner Memorial Casino Night wowed the membership at the May meeting in Garden Grove as her extended family was on hand for a moving tribute followed by lots of Casino fun. Story and photos begin on Page 14. Out of the office goings-on There were lots of happenings outside of the office since the last issue as the DDBC conducted its annual golf tournament and DPI Specialty Foods held its annual food show in Temecula. See stories and photos beginning on Page 18. Advertiser index Bar-S Foods Eggland’s Best Elements Double Dogs Evergood Sausage 4 Cover 27 2 La Mexicana Marin Cheese Smithfield-Farmland 13 26 5 Advertising, editorial information For advertising information in the DDBC News, contact Dalva Fisher at 435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX: 714-375-3906. Items to be submitted for editorial consideration should be sent to: Editor, DDBC News, P.O. Box 4533, Huntington Beach, CA 92605-4533. All submissions are subject to editing for style and content. DDBC NEWS (USPS 152-360, ISSN 00117862) is published 10 times per year for the DDBC of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. Copyright 2015 by the DDBC of Southern California. All rights reserved. July 4 – Independence Day. 7 – DDBC Membership meeting, Salute to City of Hope, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016. 8 – CGAEF Golf Classic Southern California, Pacific Palms, City of Industry. Information: www.cagrocers.com. 21 – CGAEF Golf Classic Northern California, Blackhawk CC, Danville. Information: www.cagrocers.com. August 19-20 – Unified Grocers Expo, Long Beach Convention Center. September 7 – Labor Day. 11-13 – 47 th National DDBC Seminar, Laguna Hills Marriott, Dana Point. Information: 562-947-7016. 13-15 – Rosh Hashanah. 16 – Mexican Independence Day. 22-23 – Yom Kippur. 27-29 – CGA Strategic Conference, Palm Springs Convention Center.Information: www.cagrocers.com. October 13 – DDBC Membership meeting, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016. November 3 – DDBC Membership meeting, Election Night, Embassy Suites More calendar Page 26 About the cover Eggs have been getting better over the years and Eggland’s Best is leading the way ... being selected as “America’s Best Tasting Egg” by American Culinary Chefs Best five years in a row. Eggland’s Best eggs have 10x more Vitamin E, 2x more Omega3, 3x more Vitamin B12, 4x more Vitamin D, 25% less saturated fat and less cholesterol than other eggs. Look for them in your grocer’s egg case. DDBC News, July-August 2015 3 Everything you need to know about the 47th DDBC National Seminar coming in the September-October 2015 issue of DDBC News Reserve your ad space today ... call Dalva Fisher at 435-674-3504 FAX: 435-674-3570 O FFICIAL P UBLICATION DDBC of Southern California Dave Daniel, Editor www.ddbcsocal.org VOL. LII NO. 4 2015 • ISSN 00117862 Executive Director: Susan Steele OFFICERS: President: Cheryl Van Den Hende (Monterrey); First Vice President: Patti Winsell; Second Vice President: Sue Bargsten (DPI Specialty Foods); Third Vice President: Lisa Juarez (Cacique); Secretary: Cynthia Yarak; Treasurer: Bill Mackie (Processor’s Marketing and Research); Advisor: Connie Thatcher (Advantage Sales & Marketing). DIRECTORS: Tracy Gemoll (Food 4 Less); Matt Hebert (Insight Food Sales); Dave MacDonald (Stremick’s Heritage Foods); Silvia Quiroz (Cardenas Markets); Laura Taketomo (Food 4 Less), Nancy Tyler (Acosta), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons). PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill Mackie 2013; Connie Thatcher 2014. HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and 4 DDBC News, July-August 2015 Bar-S ad goes here 29x20 picas 4-c new direct to you Send your industry news to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 email: dave.pacrim@verizon.net §Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995; §Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; Dave Daniel and Cheryl Kennick, 2014. RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013; Laura Taketomo, 2014. PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012. LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Davis, 2014. SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013; Craig Covell and John Nielsen, 2014. § — Deceased. June is Hot Dog Month Hot dogs and baseball still go together Cleveland’s classic Sugardale hot dog Crowned Winner in MLB Contest Like a Turkey on Thanksgiving, hot dogs are the quintessential summer ballpark food, and the National Hot Dog and Sausage Council (NHDSC) estimates that baseball fans will consume more than 18.5 million hot dogs and nearly 4.2 million sausages during the 2015 Major League season. The combined hot dog and sausage total could stretch from Citizens Bank Park in Philadelphia to Chase Field in Phoenix. The hot dog total alone would reach as high as 7,827 Empire State Buildings. “It’s no surprise that hot dogs and sausages continue to hit a home run with fans,” said Eric Mittenthal, NHDSC vice president of public affairs. “Hot dogs remain the No. 1 concession at ballparks, as teams offer innovative creations along with classic favorites to appeal to all tastes.” The Dodgers can relish in victory as the team’s fans are once again projected to consume the most hot dogs, totaling more than 2.5 million.That is enough to round the bases at Dodger Stadium 3,551 times, and based on last year’s attendance, means that 66 percent of fans at Dodger home games will eat a hot dog. The New York Yankees have come from behind to reclaim the second spot, as fans are expected to consume more than 1.5 million hot dogs. Batting third are the Cleveland Indians at 1,252,463 hot dogs, followed closely behind by the Texas Rangers with 1,024,559 anticipated hot dog sales. The Chicago Cubs round out the lineup of top hitters, with fans expected to consume more than 855,000 hot dogs, representing a 21 percent increase over last year. Meanwhile, the Milwaukee Brewers have reclaimed the top spot as sausage champions, expected to sell 480,000 this season, which is enough to run the team’s famous Klement’s Sausage Race 380 times. The Brewers are the only team in baseball expected to sell more sausages than hot dogs. The reigning major league champs, 6 DDBC News, July-August 2015 Hot dogs dressed as regional favorites across the country. the San Francisco Giants, nearly clinched the top position, but came up short with 450,000 projected sausage sales. The Boston Red Sox pitched a curve ball, as last year’s sausage champ fell to third place. Despite the drop, Fenway Fans are still expected to eat 327,500 sausages this year. Hot Dog Rookies While perennial hot dog favorites remain staples at ballparks across America, teams are launching new creations that are sure to be all-stars, including: • Chips and Dip Dog: This natural casing dog topped with French onion dip, potato chips and chopped green onions is sure to please any Detroit Tigers fan. • Mac and Cheetos Dog: Cubs fans can enjoy this innovative creation with mac and cheese and Cheetos atop a Vienna hot dog. • The Thomenator: The Indians are paying homage to Jim Thome with a 10-inch, all-beef hot dog topped with diced onions, Sauerkraut and three Pierogies • South Philly Dog: The Phillies are bringing together classic Philadelphia flavors with a hot dog topped with roasted red peppers, sharp provolone and broccoli rabe • Cuban Pretzel Dog: Pittsburgh Pirate fans should come hungry to eat this footlong, all-beef hot dog that features slices of ham, pulled pork, Swiss cheese, Dijon mustard and pickles, all wrapped in pretzel hoagie roll. Best in Baseball Following more than two weeks of spirited competition, the Cleveland Indians’ Sugardale Dog has been crowned America’s baseball hot dog champion, according to results from the NHDSC’s MLB Madness Bracket contest. Classic and unique hot dogs squared off in the contest, and fans voted for their favorite dog in polls on the NHDSC Facebook page. Despite claiming victory in the unique Continued on Page 26 47th DDBC National Seminar Homage to 9-11 added to program Highly decorated veteran applies his training in speaking Thomas Cleary, founder and CEO of Marksmen Leadership, has joined the program as a keynote speaker at the 47th DDBC National Seminar, which is scheduled for Sept. 11-13 at the Laguna Cliffs Marriott in Dana Point. “The date of this year’s Seminar coincides with 9-11 in our country’s history and the Seminar Committee wanted to acknowledge the date by offering an insider’s look at our recent military history,” said Laura Taketomo (Food 4 Less), General Chairman of the Seminar. “Besides hearing Cleary’s comments, attendees will have the opportunity of helping our service members overseas by creating gift boxes of personal items donated to the cause,” Taketomo said. “These will be shipped to our military personnel around the world.” Donations for razors, toothbrushes, travel-sized soap bars, wet wipes, cotton swabs, CDs, and beef and cheese stick snacks already have been secured with more donations on the way, according to Taketomo. Cleary joins previously announced speakers from the food industry on the dais. Greg McNiff (Senior VP Merchandising & Marketing for Albertsons/Vons/Pavilions), Valerie Jabbar (Vice President, Marketing for Ralphs Grocery Co.), and celebrity chef Aarón Sánchez, have been announced previously. Thomas Cleary “Cleary offers the perfect combination of leadership and teamwork, which ties into our theme,” Taketomo said. “It takes a ton of both to operate in the military.” Cleary comes with more than 26 years of serving his country with military training, leadership and combat experience as an active duty United States Marine and as an Army Reservist. With more than 10 different occupational and leadership advancement schools attended, Cleary includes the elements of Special Operations and Military Police to bring leadership higher and faster with a stronger scope of personal strengths. As a highly decorated Veteran, Thomas has been awarded 30 medals, ribbons and commendations, as well as an expert rifle and pistol badge, while serving in various military and combat operations, to include OIF (Operation Iraqi Freedom). His loyalty to his country and his training continues to assist, promote, challenge and train him personally and lead others successfully. He also served as a law enforcement officer for 20 years, with more than 50 training and leadership courses completed throughout his career. He has worked various assignments and was recognized as a standout officer receiving 82 Commen- dations, ribbons, citations and letters of appreciation while working for the California Department of Corrections, Los Angeles Police Department and Newport Beach Police Department. Currently, he is teaching college courses and assists the college with online classes, advanced degrees, course development, curriculum and syllabi, as a member of the advisement board. With his extensive background, he has observed the need for leading those who are facing adversity within the workplace or in life. He has seized the opportunity to continue to serve others, which he has turned into a business and book called “Marksmen Leadership.” As a personal expert marksman and firearms/tactics instructor, he brings 7 elements of marksmanship and transforms them into 7 Principles of Leadership. In his book, he shares an in-depth perspective on each area of Leadership, using those 7 principles. Just as in marksmanship, if you practice these principles, you will hit your target and meet your goals of improving in the area of leadership. He holds a Bachelor’s Degree in Organizational Leadership and Development, graduating Cum Laude. He is currently enrolled at Vanguard University, where he is working toward a Master’s in Leadership, with the goal of obtaining a Doctorate. He was born and raised in Los Angeles. He has been married to his high school sweetheart for 25 years. They have four children. The Seminar will officially kick off with the Ken Tisdell National Deli Scramble golf tournament on Friday at the prestigious Monarch Beach Golf Club. The golf awards will be presented at the welcoming get-together Friday evening. Business sessions will be conducted Saturday and Sunday mornings. Saturday night’s dinner will feature entertainment and dancing to the band “Quest.” “This year’s seminar will be “resort casualwear” dress for all events. Dress to impress or dress to be comfy, excluding bathing suits – we want everyone to enjoy the relaxed beachside location in their own way,” Taketomo said. DDBC News, July-August 2015 7 47th National Seminar Presented by the DDBC Laguna Cliffs Marriott • Dana Point; Sept. 11-13, 2015 Two-Night Package By Aug. 1 After Aug. 1 GOLF/SPA PACKAGES Deluxe Room Couple $1,299.00 $1,399.00 Deluxe Room Single $ 999.00 $1,099.00 Additonal night stay – Available for $250.00 each night. Two-night Seminar package includes hotel, taxes, resort fees, internet access, valet parking for one vehicle, all meals, entertainment and business sessions. Children’s packages are available for $130.00 per child (Ages 5-12). GOLF: 7th Tisdell Cup – National DDBC Golf Scramble at Monarch Beach Golf Club Friday, Sept. 11, 12:15 Tee Time - $250 Per Golfer or $950 Per Foursome SPA: at Laguna Cliffs Marriott Spa, $250 Per Person PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancellation policy: Payment of Seminar package will be refunded, less $100 administrative costs, if received prior to Aug. 1. After Aug. 1, payment fee is NOT refundable. Names (For badges; include spouse’s name) Company name Enclosed payment summary: Seminar Payment $__________ Additional room night $__________ Golf $__________ Spa $__________ Children’s package $__________ Sponsorship/Hosting $__________ Make checks payable to: “DDBC of Southern California” and mail registration, along with payment, to: DDBC, P.O. Box 1872, Whittier, CA 90609. E-mail address Packages Golf Spa Specify: Couple ___ Single ___ Specify: Thursday ___ Sunday ___ Sponsor Levels Available: General $400 ___ Bronze $1,500 ___ Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___ Total enclosed $__________ Name on Credit Card__________________________________ Signature___________________________________________ Credit Card number___________________________________ Expiration Date______________________________________ DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; office@ddbcsocal.org. 8 DDBC News, July-August 2015 2015 DDBC’s National Seminar Committee General Chairman Laura Taketomo ............................................ Food 4 Less Co-Chairman Lisa Juarez ..................................................... Cacique Inc. Committees Ed Silva (AV) .................................................. Ralphs Michael Rodriques (AV) ............................... Ralphs Connie Thatcher (Program) ......................... Advantage Sales ......................................................................... & Marketing Bob Dressler (Golf) ....................................... Advantage Action Dave MacDonald (Golf) ................................ Stremick’s ......................................................................... Heritage Foods Steve Nguyen (Golf) ...................................... Unified Grocers Brian Svoboda (Golf) .................................... Carl Buddig Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas ......................................................................... Markets Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Liz Wilson (Sponsorship/Hosting) ............... Ralphs Grocery Sue Bargsten (Food) ...................................... DPI Specialty ......................................................................... Foods Sarah Ramirez (Food) ................................... DPI Specialty ......................................................................... Foods Kristal Clark (Silent Auction/Advisor) ....... Advantage Sales ......................................................................... & Marketing Della Frorenza (Silent Auction) ................... Nasser Co., Inc. Stacy Gilbert (Silent Auction) ...................... Smithfield/ ......................................................................... Farmland Jann Beecher-Seidel (Festival Luncheon) .. LeGrand ......................................................................... Marketing Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc. Patti Winsell (Festival Luncheon) Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies Gayle DeCaro (Festival Luncheon) ............ Gelson’s Larry Eiffert (Entertainment) ..................... JTJ Sales Cynthia Yarak (Entertainment) Cheryl Van Den Hende (DDBC President) . Monterrey Susan Steele (DDBC, Registration) ............. Exec. Director Bill Mackie (Processor’s Marketing) .......... Treasurer Dave Daniel (Pacific Rim Publishing) ......... DDBC News Industry News ALDI has plans to enter California German-owned discount grocery chain ALDI plans to continue its U.S. expansion with 45 new stores in Southern California over the next year, according to an announcement on June 11. A company spokesman said that the new outlets would be open by the end of 2016, creating about 1,100 jobs. A regional headquarters and distribution center will be built in Moreno Valley, about 60 miles east of Los Angeles. The expansion is part of a $3 billion plan to add 650 new stores across the nation. The company opened its first U.S. store in 1976 and now says it has nearly 1,400 locations across 32 states. ALDI is known for its focus on bulk purchasing and own-brand products. The U.S. operation is part of a privately held German company Aldi Sued. It is the same company that operates the Trader Joe’s chain. Raley’s Jim and Joyce Raley Teel have announced they will transfer majority owner- ship of Raley’s Family of Fine Stores to their son, Michael Teel, the company’s President & CEO. The Teel’s four daughters will continue to hold minority ownership. Transitioning to a third generation of family ownership is an important step in keeping Raley’s a family-owned company and Northern California business leader. In a letter to Raley’s employees, Jim and Joyce Teel stated, “This is a significant accomplishment, as fewer than 12 percent of family businesses transition to a third generation. With Mike’s passion and vision, we have great faith he will guide and grow the business for future generations.” The Teel family is committed to continuing family ownership of the company for generations to come. This transition ensures the continued presence of a strong familyowned business, one of the largest privately held companies in the Sacramento area, that contributes positively to the region’s economy and community. “My grandfather saw the potential in this area 80 years ago,” Mike Teel said, “I want to continue that legacy, and continue to in- vest in the Sacramento region. It’s poised for growth and so are we. This is our home, and we’re here to stay.” Mike Teel will own 92 percent of the company and become majority owner, with his sisters equally sharing the remaining eight percent. Other details of the deal are a private family matter. Over the last decade, Raley’s has focused on expanding products that customers want more of, including organic and natural food offerings. Under Mike Teel’s direction, Raley’s will continue to expand healthy offerings for customers with a focus on quality customer service. “I am honored to take Raley’s into the third generation of family leadership. This is an exciting time for the company, our team members and for me,” said Mike Teel. “I’m very proud, as my parents were, when they took on the responsibility of leading this company. I look forward to working with my sisters and the entire Raley’s team to honor our parents’ and our grandfather’s legacy.” DDBC News, July-August 2015 9 47th DDBC’s National Seminar Sponsorship Form Planning for the DDBC’s 47th National Seminar, which is scheduled to take place Sept. 11-13 at the Laguna Cliffs Marriott Hotel in Dana Point, is well underway. Each sponsorship aids in the development of quality programs and learning experiences. $400 General Sponsor $1,500 Bronze Sponsor We ask you to be a part of the seminar by donating to this fund. Your company’s name will be added to the list of sponsors and published each month in the DDBC News as well as recognition at the seminar. Sponsors of $1,500 or more will have their company logo on signage and in DDBC News. $2,500 Silver Sponsor $5,000 Gold Sponsor Company Name $10,000 Platinum Sponsor Individual’s Name Business Address City, State, Zip Please mail your check, made payable to the DDBC Sponsorship Fund, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration. Your Sponsorship levels General Sponsor ($400) Includes: • Recognition in DDBC News • Recognition in Program Brochure Bronze Sponsor ($1,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar Silver Sponsor ($2,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Twosome at the DDBC Tisdell Cup Tournament, La Costa Course • Company Logo Displayed on Signage at Seminar 10 DDBC News, July-August 2015 Gold Sponsor ($5,000-$9,999) Includes: • Recognition in DDBC News • Recognition in Program Brochure at Event • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course OR 2 Night Single Seminar Package including room, meals, Business Sessions & Entertainment at La Costa Resort and Spa Platinum Sponsor ($10,000+) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, Monarch Bay Course • Includes 2 Night Complete Seminar Package Including Room, Meals, Business Sessions & Entertainment (Single or Couple) at La Costa Resort & Spa • Specific Event Hosting and Recognition During Seminar: Specific Event Choice Will Be Offered on a First Reserve Basis. Includes Extra Signage Recognition and Event Banner at Specific Hosted Event. Sponsoring Company Products Will Be Highlighted and/or Sampled During Event. Platinum Sponsors Recieve Platinum Recognition!!! Send news of your company to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 or email: dave.pacrim@verizon.net 47th National DDBC Seminar Sponsors Platinum Gold Silver Bronze Seminar Sponsors As of June 20 1. Yucatan 2. Butterball 3. Hidden Villa Ranch 4. Florida’s Natural 5. Unified Grocers 6. Eggland’s Best 7. J. Brass Company 8. Sargento Foods 9. Monterrey 10. Coca-Cola Refreshments 11. Daisy Brand 12. Aryzta/La Brea 13. King’s Hawaiian 14. Nasser Co., Inc. 15. Cacique, Inc. 16. Chobani 17. Crystal Farms 18. Alta Dena 19. Smithfield-Farmland 20. La Mexicana 21. Lightlife Foods 22. Mission Foods 23. Reser’s Fine Foods 24. Sabra/Santa Barbara Salsa 25. Stacy’s Pita Chips 26. Stremick’s Heritage 27. WhiteWave Foods 28. Insight Food Sales 29. Bar-S Foods 30. Farmer John DDBC News, July-August 2015 11 DDBC Happenings City of Hope to be honored at July meeting A tribute to the City of Hope will be the focus of the July membership meeting of the Dairy Deli Bakery Council (DDBC) on July 7 at the Embassy Suites Hotel in Garden Grove. “The DDBC has been a huge supporter of the City of Hope since our inception in 1960 and the relationship has flourished ever since,” said Susan Steele, Executive Diretor. Over the years, the food industry has supported the City of Hope through its various industry committees and the Southern California Food Industry Circle has helped to raise more than $145 million in support of the City of Hope in the past 40 years. Dr. Joseph Alvernas will be the featured guest speaker. Dr. Alvernas has worked at the City of Hope’s Banner Transplant Program, which he helped co-found. Dr. Alvernas is a national co-chair for two Bone Marrow Transplant Clinical Trials Networks, which studies stem cell transplantation in HIV infected patients, along Dr. Joseph Alvernas, City of Hope with many other committees and boards. There will be a special Silent Auction with the proceeds going to the City of Hope and the DDBC Scholarship Fund. In addition, two Big Cheese Award honorees will be presented. They are Luke Abbott (Monterrey – The Natural Choice), who was profiled in the May-June issue, and Emily Aguilar (Daisy Brand), who also was profiled in the May-June issue. Big Cheese Award winners for the remainder of the year are: September: Robert Burke (Advantage Action). October: Damian Valdez (Super King Markets). November: Connie Thatcher (Advantage Sales & Marketing). December: Melissa Griffin (Stater Bros.) There is no meeting in December. Her award will be presented at the November meeting. The Dinner/Dance and Installation of Officers will be held Jan. 9 at Orange Hill Restaurant. 2015 Membership Application/Renewal for DDBC of Southern California Regular Member - $200 Company name Your name Address City Telephone number ( State ) Zip FAX ( ) E-mail: Associate Member - $30 Name Name As part of your annual membership, both Regular members and Associates will receive the DDBC News publication and the DDBC Resource Directory. Send payment to: DDBC, P.O. Box 1872, Whittier, CA 90609-1872. 12 DDBC News, July-August 2015 LA MEXICANA Mark Dixon, Acosta Sales & Marketing (714) 988-1319. La Mexicana Food Products 4601 Pacific Boulevard, Vernon, CA 90058 May Meeting of DDBC A two-fold purpose at Casino Night The second Jean Dreshner Memorial Casino Night and Mixer had a two-fold purpose in May ... to honor one of the more active retailers in the Dairy Deli Bakery Council (DDBC) of Southern California, and to have some fun while raising funds for the Lymphoma Foundation. The gathering gave the DDBC members in attendance the opportunity to meet many members of the Dreshner family, including her husband, Bob Hernandez. Siblings Larry Dreshner, Jan Dreshner Hornstein, and Vivian Dreshner Hopkins, also were on hand, as well as their spouses and other family members. Brother-in-law Rich Hornstein, along with his wife, Jan, Larry Dreshner, and Hernanez also spoke briefly. Program Chairman Jim Veregge (Unified Grocers), a former co-worker of Dreshner’s, presented a slide show, featuring Dreshner in dozens of photos from DDBC events. Dreshner was a regular at DDBC golf tournaments and several photos of her on various golf courses were shown, prompting her brother to comment, “From the looks of this, you might think that Jean was a professional golfer. She was far from that,” he said with a laugh. A flash drive was presented to the family following its presentation. The remainder of the evening consisted of approximately three hours of Casino entertainment, featuring Black Jack tables, roulette, craps, and Texas Hold’em games. Winners collected tickets in proportion to their amount of winnings and were able to place them in raffles for a wide variety of prizes donated by member companies. There also was a bountiful buffet of Mexican foods in honor of Cinco de Mayo, which has become a tradition of DDBC meetings held in May ... even those meetings falling after May 5. Jean Dreshner 14 DDBC News, July-August 2015 Members of Jean Dreshner’s family and guests in attendance included, seated, from left, Gail Bloom, Susie Warrington, Larry Dreshner, Jan Hornstein, and Charlene Hopkins. Standing are Craig McAlpin, Mitchell White, Rich Hornstein, Bob Hernandez, Vivian Dreshner Hopkins, and Espy Arenas. Jean Dreshner’s husband, Bob Hernandez, standing with DDBC Board member Cynthia Yarak, and brother Larry Dreshner, seated with Board member Patti Winsell. May Casino Night Members of the late Jean Dreshner’s family addressed the attendees. From left, brother-in-law Rich Hornstein, sister Jan Dreshner Hornstein, and brother Larry Dreshner. Agustin Cabrera (Superior Grocers), Carlos Guerra (Superior Grocers), and Jose Cardenas (Cacique, Inc.). John Martinez (Mission Foods), with Joye Crosby, Damian Valdez and Mark Berge, all of Super King. Ricky Mixon and Jessica Hua, both of Chobani. Mark Dixon and John Nielsen, both of Acosta, await more players at a Texas Hold’em table. Bar-S Foods associates Rafael Galvan, Tricia Phelps and Pilar Villasana are ready and waiting at a Hold’em table. DDBC News, July-August 2015 15 May Casino Night Miriam Welch (Albertsons/Vons/Pavilions) with Emily Aguilar and Miguel Castelana, both of Daisy Brand. The craps table always had a crowd surrounding it. Black jack started early as the first table opened. Black jack players seem happy with their luck so far.. Most of the tables were crowded throughout the evening. Texas Hold’em has become a popular game on Casino nights. 16 DDBC News, July-August 2015 May Casino Night Program Chairman Jim Veregge (Unified Grocers) and President Cheryl Van Den Hende (Monterrey) served as Emcees. Veregge presented a tribute to Jean Dreshner. Annette Uehara and Tom Ilharreguy, both of DPI Specialty Foods. A buffet of Mexican Foods was available to those taking a break from the casino tables. Did someone say dessert? Thank you, Casino Night sponsors DDBC News, July-August 2015 17 DPI Specialty Foods Show Western theme attracts crowds A western theme saw throngs of people mosey-ing through the DPI Specialty Foods show in May at the Pechanga Resort in Temecula. The show has grown in the number of vendors and visitors over the years. A golf tournament was played the following day. A new attraction this year was an impressive showing of displays, also known as shippers. Many manufacturers are providing extra shelf space to supermarkets and grocery stores with the use of shippers, which is a self-contained display case that can be used anywhere there is available floor space. Many of the vendors displaying their wares were in the spirit of the Western theme, outfitting their booths ... and themselves ... in appropriate cowboy and cowgirl get-up. The show has outgrown its orginal space in one of the Pechanga ballrooms and took over lobbies and exterior hallways to accomodate everyone who wanted to take part. Sue Bargsten (DPI Specialty Foods) poses with Jon Cryer (Bel Brands) ... and the Laughing Cow ... in a popular western-themed booth. Mark Dixon (Acosta), Lisa Henderson (Stater Bros.), Kristen Baum (Sabra) and Lupe Silva (Acosta). Danny Alva (Ocean Beauty Seafoods/LASCCO) and Bob Dressler (Advantage Action). John Brass, Debbie Jones, Bret Presley and Diane Yanek, all of the J. Brass Company. Joe Petrone (Horizon Sales Corp.), Maria Romero (Smart & Final), and Don Kimball (Tryst Foods). 18 DDBC News, July-August 2015 DPI Specialty Foods Show Jim Basta (Mifroma), Gayle DeCaro (Gelson’s) and Barry Zuroff (Horizon Sales Corp.). Sandy Ryan (CSM Bakery), Bob Lanphere (Progressive Food Sales), Leonor Carlisto (CSM Bakery), and Jeff Mejia (DPI Specialty Foods). Matt Davis (Reser’s) and Phil Kaupp (Tillamook) in adjoining booths Mark and Greg Poivre, both of Merit Marketing showing The Fathers Table products with Laura Russ (BB Bakery and Distributing). Matt Hebert (Insight Food Sales), which had many products on display in this aisle. Phil Jackson (Vision Food Sales) showing Kasia’s Pierogi products. DDBC News, July-August 2015 19 DPI Specialty Foods Show Marc Draper, Geoff Draper and Mark Gates, all of LeGrand Marketing. Laura Mastro (Mastro & Associates) with her display of dairy products. Dean Sandello and Henry Rodriguez, both of Nasser Co., Inc. Sokha Lim with a wide variety of cheese products from Norseland, Inc. Meghan Rodgers and Pamela Watts, both of Sierra Nevada Cheese Co. Maureen Parks (English Bay) with a great selection of cookies. 20 DDBC News, July-August 2015 DPI Specialty Foods Show Staff Juelsson with many of Atalanta Corp.’s imported products. Randy Aszman, Craig Covell and Noelle Covell, all of Reynaldo’s Mexican Foods. Kim Decker (Daniele) and Candace Allen (Insight Food Sales). One of the many displays in the lobby area before entering the show proper. One of the displays of shippers went from one end of an aisle to the opposite end. A second display of shippers took up one of the middle aisles of the food show. DDBC News, July-August 2015 21 DDBC Spring Golf Tournament Familiar names in winner’s circle The annual Dairy Deli Bakery Council (DDBC) of Southern California Spring Golf Tournament always brings out many firsttime participants, but they couldn’t match a team from Lakeview Farms that has appeared in the winner’s circle many times. Rob Graves, Christine Barrett and Bob Skeffington took home the top prize in what is becoming a habit for Graves and company. The Lakeview Farms team finished in a tie with a fivesome anchored by Carl Buddig members, but won in a card-off at the end of the day. The runners-up were Brian Svoboda and Jeff Rowley of Carl Buddig, Jack Miller (Premier Action Group), Larry Eiffert (JTJ Sales), and Mike Brooks. Max Young (Tax and Financial Group) and Cathy Johnson (Ultimate Source) won Closest to the Pin contests with Ernie Magana (Food 4 Less) and Riley Marshall (Bay Cities) taking Longest Drive honors. Greg Turbes (Saputo) won the Putting Contest. Brian Svoboda (Carl Buddig), Mike Brooks), Jeff Rowley (Carl Buddig), Jack Miller (Premier Action Group) and Larry Eiffert (JTJ Sales). Kaeli Soong, Riley Marshall, Christina Cullimore, and Taylor Clutes, all of Bay Cities. Brad Noel (Chobani), Ricky Mixon (Chobani), Jessia Hua (Chobani), and Steve Nguyen (Unified Grocers). Jose Cardenas, Lisa Juarez, Joe Valencia, and Bob Cashen, all of Cacique, Inc. Craig Jaunzemis (La Mexicana), Mark Dixon (Acosta), Helen Jones (La Mexicana), and Robert Jones. 22 DDBC News, July-August 2015 DDBC Spring Golf Tournament Darrell Ikeda (Ralphs), Cliff Potter (Advantage Sales & Marketing), and Wade Zoroya (Sargento). Brad Spawton (Acosta), Brian Giebler (Alliance Managed Sales), Ernie Magana (Food 4 Less), and Al Berrezuetona (Food 4 Less). Steve Bernhardt (Food 4 Less), Ivan Smith (Alliance Managed Sales), Astrid Buehler (Food 4 Less), Marty Velasquez (Food 4 Less). Kevin Draper (LeGrand Marketing), Alan Goudge (The Garvey Group), Maureen Parks (English Bay) and Paul Miller (Monterrey). Gary Lofgren (Del Real), Lulu Vargas (Magnolia Foods), Leticia Magdalano (Magnolia Foods), Jessie Gaxiole (Magnolia Foods). Chris Denney (Super King), Rich Schmidt (Super King), Patrick Jacobo (V&V Supremo), Damiam Valdez (Super King). DDBC News, July-August 2015 23 DDBC Spring Golf Tournament Victor Gastellum (Alta Dena), Silvia Quiroz (Cardenas Markets), Mary Crocker (Alta Dena), Omar Rodriguez (Alta Dena). Rick Walker (Conception to Consumption), Rich Gillmore (Gelson’s), and Brad Wark (Perfect Bar). Bryan Robinson (Advantage), Connie Thatcher (Advantage), Dave MacDonald (Stremicks Heritage Foods), Stu Victor (Advantage). Jeff Nachreiner (Harvest Food Distributors), Dean Sandello (Nasser), Greg Turbes (Saputo), Henry Rodriguez (Nasser). Pat Nunez (Bar-S), Laura Taketomo (Food 4 Less), Paula Antrasian (Bar-S) and Pilar Villasana (Bar-S). Darryl Merrick, Dan Olmsted, Herman Perdomo, and Joe Fellin, all of Tampico. 24 DDBC News, July-August 2015 DDBC Spring Golf Tournament Carly Capper (Dannon), long drive hitter Bill Gomez (Smithfield John Morrell), Monica Pasqual (Dannon), and Penny Van Maanen (Advantage Sales & Marketing). Nathan Carrillo (Dolores Canning), Rey Garza (Bar-S) and Rafael Galvan (Bar-S) ... feeding the golfers on the turn. Gema Brambila, Eduardo Ramirez and Wilson Silva, all of Cardenas Markets serving Mexican treats. Maria Newkirk and Veronica Barraza, both of Cacique, serving quesadillas. The Dairy Deli Bakery Council is proud to recognize the following companies which have helped make the Spring Golf Classic a success: Acosta Advantage Sales & Marketing Alliance Managed Sales Alta Dena Aveeno AXE Bar-S Foods Bay Cities Bel Pastry Bimbo Bakeries Cacique, Inc. Cardenas Markets Carl Buddig Casa Cardenas Tortillas Thank you Chobani CMC Sales Coca-Cola Dannon Del Real Mexican Food Delallo Dolores Canning DPI Specialty Foods DPGS & 7-Up Eggland’s Best Ehrmann English Bay Farmer John Florida’s Natural Food 4 Less Frito Lay Helados Mexico Hidden Villa Ranch Insight Food Sales J Bar B Sausage Joseph Farms JTJ Sales KDS Marketing LALA Foods Lakeview Farms La Mexicana Salsa LeGrand Marketing Los Altos Foods Magnolia Foods Mastro & Associates Mission Foods Minute Maid Monster Monterrey the natural choice Nasser Co., Inc. Orange Bakery Otis Spunkmeyer Plumrose USA Processor’s Marketing & Research Quest Sales & Marketing Rosemary Farms Sahale Sargento Sensation Smithfield Sonora Corp. Stacy’s Pita Chips Storck Candy Stremicks Heritage Foods Tampico Tijeras Creek GC V&V Supremo Thank you to any donators that may have been omitted. DDBC News, July-August 2015 25 Calendar Continued from Page 3 Hotel, Garden Grove. Information: 562947-7016. 11 – Veterans Day. 26 – Thanksgiving. December 6-14 – Hanukkah. 25 – Christmas. 2016 January 9 – DDBC Dinner Dance and Installation of Officers. Orange Hill Restaurant. Information: 562-947-7016. 18 – Martin Luther King Jr. birthday. February 2-3 – California League of Food Processors Expo, Sacramento Convention Center. Information: www.clfp.com. 15 – President’s Day. March 11-13 – Natural Products Expo West, Anahiem Convention Center. Information: www.expowest.com. 27 – Easter. April 5 – Cinco de Mayo. 9-13 – Western Association of Food Chains Convention, Honolulu. 22-30 – Passover. May 5 – Cinco de Mayo. 30 – Memorial Day. June 5-7 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org. July 4 – Independence Day. September 5 – Labor Day. 16 – Mexican Independence Day. October 2-4 – Rosh Hashanah. 11-12 – Yom Kippur. November 11 – Veterans Day. 24 – Thanksgiving. December 24-Jan. 1 – Hanukkah. 25 – Christmas Day. 2017 January 16 – Martin Luther King Jr. birthday. February 20 – President’s Day. April 11-18 – Passover. 16 – Easter. 22-26 – Western Association of Food Chains Convention, Palm Desert. May 5 – Cinco de Mayo. 29 – Memorial Day. June 4-6 – IDDBA Dairy Deli Bake, Anaheim Convention Center. Information: www.iddba.org. July 4 – Independence Day. September 4 – Labor Day. 16 – Mexican Independence Day. 20-22 – Rosh Hashanah. 29-30 – Yom Kippur. November 11 – Veterans Day. 23 – Thanksgiving. December 13-30 – Hanukkah. 25 – Christmas Day. 2018 June 8-10 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org. Hot dogs are still a home run Continued from Page 6 dog half of the bracket, the Texas Rangers’ Boomstick struck out in the bottom of the ninth to earn second place. The Atlanta Braves’ Dixie Dog and the Detroit Tigers’ Coney Dog rounded out the final four. Indians fans clearly love their hot dog as they turned out in droves to vote,” said Mittenthal. “It’s not only a classic dog, but the Indians also offer the local Bertman’s mustard to top it with, making for a perfect ballpark experience.” Fans who voted in all 15 matchups won a free NHDSC t-shirt, while the participant who shared the polls with the most people on Facebook received a gift card for their favorite hot dogs or sausage. For more on annual consumption data, hot dog and sausage facts, culture and more visit www.hot-dog.org. About the National Hot Dog and Sausage Council: Established in 1994 by the American Meat Institute, the National Hot Dog and Sausage Council serves as an information resource to consumers and media on questions related to quality, safety, nutrition and preparation of hot dogs and sausages. The Council also celebrates hot dogs and sausages as iconic American foods. Send your industry news to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 email: dave.pacrim@verizon.net 26 DDBC News, July-August 2015 MARIN 1/6-pageCHEESE ad here COMPANY marin cheese p.u. from jan-feb 2014 p. 26 Specializing in fine imported and domestic cheeses as well as a wide variety of gourmet foods. 63 Paul Drive, San Rafael, CA 94903 Phone: (415) 479-1200 www.marincheese.com O R T N I ! G N DUCI s g o D t o H i in M t r a p A l l Pu DoubleDogs are Double Fun for YYour Customers and Y Double Smart for You! ©2015. TM & ® Brooks Street Bakery Protein 6g and Only 3g Sugar Made with Uncured Chicken Franks, No Nitrites or Nitrates Added Fun and Healthy Hot Dog Sliders for Teens and Adults Bun Made with Whole Grain Flour Per Serving — 1 Chicken Frank • 1 Bun with Whole Grain Flour 140 CALORIES 2g 320mg 3g SATFAT SAT FAT 9% DV SODIUM 15% DV SUGARS 6g PROTEIN s e rv i ug ng s ge s t i on In the Freezer Aisle TO ORDER Contact your local DoubleDogs® representative Elements Food Group, Inc. 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