Aplya Batmya

आपल्या बातम्या / Aplya Batmya
Closer to Customer with Constant Communications
MUMBAI DIVISIONAL OFFICE
Issue: Sep, 2014, Volume: 6/2014-15
Editorial Team: Ch. Divisional Retail Sales Manager, All Divisional Office Managers (RS), All Divisional
Engineers, Dy Manager(Fleet), Asst. Manager (Finance), Indian Oil Corporation Ltd.,
MUMBAI DIVISIONAL OFFICE
Dear Business partners,
We are happy to release September edition of our monthly e-Magazine ‘Aplya Batmya’.The
previous editions of our e-magazine has been well appreciated by all our business partners. We look
forward to your regular valuable feedback/suggestions & contributions towards the contents of this eMagazine.
Director (M) launches Sales Campaign organised by Mumbai DO
A sales promotion campaign for promoting petrol sales was organised by Mumbai DO. The
campaign was launched by Mr. M. Nene, Director (Marketing) on October 2, 2014 in the presence of
Mr. S.S. Bapat, ED(CC & Branding), HO, Mr. I. Bose, ED (RS), HO, Mr. H. S. Bedi, ED (HR), HO,
Mr. A. Sen, ED (RS), WR, Mr. B. K. Singh, GM, MSO, Mr. S. Bohra, DGM (RS), MSO, Mr. K. Navin
Charan, CDRSM, Mumbai DO & other officials from MSO and Mumbai DO. The campaign will be on
for a period of 40 days from October 2, 2014, covering 100 Retail Outlets in Mumbai, Thane,
Palghar, Raigad and Nasik Districts. During the campaign, gifts worth Rs.1.13 Crore will be
distributed to IndianOil's valued customers.
( Mr. Nene along with the senior officials at the launch of the sales campaign)
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Indian Oil Corporation Ltd., Mumbai
Instant gifts including face wash and body lotion of reputed brands will be given to the customers on
purchase of petrol worth Rs.500/- (2/3 wheelers) and Rs. 2000 (4 wheelers). Also, every customer
buying petrol worth Rs.200/- (2/3 wheeler) and Rs.1000/-(4 wheelers) can participate in bumper
prize lucky draw through SMS, where gifts like air conditioners, refrigerators, washing machines,
microwave ovens, cook tops etc. from Whirlpool will be distributed among the lucky winners at the
end of the campaign
24 kW Solar Photovoltaic Power Project at M/s. Ravi Automobile Service – IOCL Outlet:
PROJECT SUMMARY
Photovoltaic System
Power Conditioning Unit
DC Buffer
Structures
Daily Generation
Environmental Contribution
Economic Contribution
24 kW
25 kVA - 3ɸ
240 V / 20 Ah
Galvanized Steel
120 kWh
21900 kG of CO2
₹ 7 Lacs
Social Contribution
60 +
300 Wp Poly Crystalline 72 Cell
Hybrid with Grid Export Feature
For efficient use of available radiation
Non-Welded Design with Air Dam
Annual Daily Average
Annual Carbon Reduction
Approx. Electricity Cost Savings
Village Homes can be powered on
Electricity that would be saved from
one Retail Outlet
Unique advantages of Roof-Top Solar System:
 Zero Transmission & Distribution Losses-Every unit generated is utilized.
 High voltage DC System-Minimized Systemic Losses
 Phase Toleration-Handles up to 30% Load imbalance per phase
 Anti-Islanding Protection-Ensures power will not be supplied during Grid outages for safety of
electrical personnel.
 Monitoring-Extensive Data Analysis & Remote Monitoring.
 Keeps the Top Floor Cooler hence improves Air conditioning efficiency.
 Continuous Landscape Design-The super structure helps to utilize terrace & install more
modules safely than the area available.



Continuous 
Landscape Design – The super structure helps to utilize terrace & install more modules safely than the
area availab

Designed, Executed & Maintained exclusively for M/s. Ravi Automobile Service by ATLANTA
ENERGY
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Indian Oil Corporation Ltd., Mumbai
A NOTE ON SOLAR POWER PLANT AT RAVI AUTOMOBILE SERVICES – CHEMBUR:
Mumbai City’s First Solar Powered Retail Outlet:
The need for Solarisation cannot be overemphasized. Major part of our country is energy deficient
and this affects all the citizens of our country. Petrol Pumps are no exception. In fact the entire
operations, economics and viability suffer due to Power outages. Customers are left high and dry.
Dealers have been using DG Sets to cater to customers, which lead to Diesel consumption,
additional investment, expenditures and continuous maintenance issues, besides adding to noise
and air pollution.
But why a Solar System is needed in Mumbai, which does not have Power outages?

Citizen of Mumbai have to pay exorbitant cost for uninterrupted electric supply (Rs.16/- per
Commercial Unit) and economics of running a Retail Outlets get eroded.

Substantial Power is required to run a Retail Outlet. This Power if saved by switching to Solar
can be used elsewhere. It is estimated that the Power we are saving due to Solarisation can
power 60 village houses. That would be a major social impact if many more Retail Outlets
adopt Solarisation in the city of Mumbai.

The costs of Solar Panels have reduced considerably and even the need for Battery Bank
may not be required in a city like Mumbai, as there is a supply of continuous power. This is
typically called “On Grid System”. A substantial cost reduction is achieved.
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Indian Oil Corporation Ltd., Mumbai

With Central & State Govt. promoting the use of Solar, it would not be in too distant future that
the excess power will be fed back to the Grid earning the owner the benefits of Pay Back.

80% depreciation in the first year itself.

Five year payback period.
IndianOil too has been promoting Solar Power at their Retail Outlets with great success. But the
effort needs much more thrust & motivation and may be with attractive incentives. Hopefully, Ravi
Auto’s initiative of a massive 24 KW Rooftop Plant will act as a showcase project for the City, Rural
and Highway Dealers across the country.
The Proof of the Pudding as they say is in its eating. The estimated cost reduction on Electricity Bills
would be about 3500 Units of electricity in a total consumption of 8000 units per month. That
translates to saving of over Rs.50,000/- per month on an average Monthly bill of Rs.1,25,000/-.
Launching of “Swatchh Bharat Mission” at Mumbai DO & IOC ROs’ under Mumbai DO:
On 2nd October on the occasion of Mahatma Gandhi’s birth anniversary massive cleanliness drive
“Swatchh Bharat Mission” launched at Mumbai divisional office followed by various ROs under
Mumbai DO.Pledge taken by IOC officials & RO staff to devote at least 100 hours every year that is
two hours every week towards cleanliness.
(Pledge & cleanliness drive in progress at IOC’s Mumbai Divisional office)
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Indian Oil Corporation Ltd., Mumbai
(IOC Officials, Dealer & customer attendants taking pledge at M/s Aditya Petroleum,Nashik)
(IOC Officials & customer attendants taking pledge at M/s Shree Krishna Auto,Worli,Mumbai)
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Indian Oil Corporation Ltd., Mumbai
SALES PERFORMANCE OF MUMBAI DO FOR SEPT’ 2014
PRODUCT Sept’14
MS
21782 KL
HSD
56123 KL
Sept’13
19656 KL
63139 KL
Top Seller for the month of Sept’2014:
Mkt.Share CY
26.90%
32.94%
Mkt.Share LY
26.63%
34.35%
PRODUCT: MS
1) M/s TAXIMEN'S SERVICE LTD,DINDOSHI, MUMBAI DIST
2) M/s UNIQUE FILLING POINT, MIRA BHAYANDER,THANE DIST
3) M/s FORT MOTOR EQ. & CO., GOREGAON, MUMBAI DIST
Top Seller for the month of Sept’2014:
Diff
0.27 %
-1.41 %
:
:
:
590 KL
580 KL
482 KL
:
:
:
1510 KL
1464 KL
1170 KL
PRODUCT: HSD
1) M/s MODERN PORT AUTO, JNPT, RAIGAD DIST
2) M/s VENUS AUTO, KALAMBOLI, RAIGAD DIST
3) M/s RAMESH AUTOMOBILES, JASAI, RAIGAD DIST
New commissioning for the month of Sept’2014:
1) M/s NAMRATA PETROLEUM,OZAR,NH-3,NASHIK DIST
2) M/s SAMRAT PETROLEUM,UBADE SHIVER,NASHIK DIST
Hearty welcome to newly commissioned RO dealerships to IndianOil Family & we wish them
success in their business proposition.
In our D.O both MS & HSD sales performance continued to be cause of concern as we are
recording negative market share. We are hopeful that with the continued good efforts of our
business partners, we can record positive market share in both MS & HSD during coming months.
MUMBAI DIVISIONAL OFFICE
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Indian Oil Corporation Ltd., Mumbai