AFGC Market Insights: Malaysia

Transcription

AFGC
MARKET INSIGHTS: MALAYSIA
Australian Food and Grocery Council
Australian Food and Grocery Council (AFGC)
Address
Level 2, Salvation Army Building
2-4 Brisbane Ave
Barton ACT Australia 2600
Postal Address
Locked Bag 1
Kingston ACT Australia 2604
www.afgc.org.au
ABN 23 068 732 883
This report was prepared by:
Expand into Asia
www.trade-worthy.com
This Market Insights report is published for information only. It does not constitute advice or service, and no liability is accepted
for negligence, omission or error of any nature. You must obtain your own advice and conduct your own investigations
independently from this information.
© Copyright Australian Food and Grocery Council 2014
CONTENTS
TablesV
FiguresVI
Message from AFGC
VII
Message from Austrade
VII
Introduction VIII
Product and Geographic Coverage
VIII
Structure of the Report IX
Sources of Further Information
X
Defined Terms in this Market Insights report
X
Executive Summary
XI
PART 1
1
1. The Big Picture
2
1.1 Demographics
2
1.2 Economic Overview
2
1.3 Food trade with Australia
3
2. Food and Beverage Trends
4
2.1 Broad trends in food and beverage consumption 4
2.2 Attitude to imported food and beverage
6
2.3 Outline of the food and beverage supply chain 6
3. Regulatory and Trading Environments
AFGC MARKET INSIGHTS: MALAYSIA
PicturesVI
12
3.1 Trade policy position and approach to trade agreements
12
3.2 Tariff and Non-Tariff Barriers
13
3.3 Overview of food regulation and import standards
13
Summary16
I
PART 2
4. Snackfoods 17
18
4.1 Chocolates
18
4.2 Sugar Confectionery
22
4.3 Cereal-based Bars
25
5. Beverages 28
5.1 Fruit Juice
29
5.2 Tea
32
5.3 Premium Cold Beverages (non-alcoholic)
36
6. Baked Goods 39
6.1 Biscuits
39
6.2 Baking Mixes 43
7. Condiments 46
7.1 Premium Table Sauces
46
7.2 Jams
50
ANNEXES53
II
Annex I — Store Checks Malaysia
54
Annex II — Key Retailers in the Malaysians Premium Retail Market
89
Annex III — Key Distributors in the Thai Premium Retail Market
91
Annex IV — Key Players in Malaysian Premium HoReCa Market
93
Annex V — Key Government Bodies
94
Annex VI — Major Food and Beverage Trade Shows in Malaysia
95
Annex VII — Useful Links
95
Annex VIII — Sources of Further Information
96
Table 1: Malaysia GDP and GDP per capita
2
Table 2: Market sizes and anticipated 3 year CAGR for Selected Product Categories
4
Table 3: Malaysia's Free Trade Agreements
12
Table 4: Characteristics of surveyed snackfood sub-categories
18
Table 5: Overview of packaging and price point ranges - chocolate
19
Table 6: Overview of packaging and price point ranges — sugar confectionery
22
Table 7: Overview of packaging and price point ranges — cereal-based bars
25
Table 8: Characteristics of surveyed beverage categories
28
Table 9: Overview of packaging and price point ranges — fruit juice
29
Table 10: Overview of packaging and price point ranges - tea
32
Table 11: Overview of packaging and price point ranges – premium cold beverages
36
Table 12: Characteristics of surveyed baked goods categories
39
Table 13: Overview of packaging and price point ranges – biscuits
39
Table 14: Overview of packaging and price point ranges — baking mixes
43
Table 15: Characteristics of surveyed condiments sub-categories
46
Table 16: Overview of packaging and price point ranges — Premium Table Sauce
46
Table 17: Overview of packaging and price point ranges — Jams
50
TABLES
III
FIGURES
Figure 1: Market Share of Malaysia's Total Food Imports
3
Figure 2: Routes to the market — Retailers
9
Figure 3: Routes to the market — HoReCa
10
Figure 4: Major chocolate brands in the Malaysian Selected Premium Retail Market
19
Figure 5: Major sugar confectionery brands in the Malaysian Selected Premium Retail Market
22
Figure 6: Major cereal-based bars brands in the Malaysian Selected Premium Retail Market
25
Figure 7: Major fruit juice brands in the Malaysian Selected Premium Retail Market
29
Figure 8: Major tea brands in the Malaysian Selected Premium Retail Market
33
Figure 9: Major premium cold beverages brands in the Malaysian Selected Premium Retail Market
36
Figure 10: Major biscuits brands in the Malaysian Selected Premium Retail Market
40
Figure 11: Major baking mix brands in the Malaysian Selected Premium Retail Market 43
Figure 12: Major Premium Table Sauce brands in the Malaysian Selected Premium Retail Market
47
Figure 13: Major jam brands in the Malaysian Selected Premium Retail Market
50
PICTURES
Picture 1: Giant Store in Kuala Lumpur
7
Picture 2: Chocolate promotion at AEON supermarket
21
Picture 3: Shelf with sugar confectionery at Tesco Malaysia
23
Picture 4: Markenburg Marshmallows packaging with Halal certification
24
Picture 5: Cereal-based bars at The Store
27
Picture 6: Marigold juice packaging
30
Picture 7: Fruit juice display at Jusco32
IV
Picture 8: Tea shelf display at Tesco Malaysia
35
Picture 9: Coffee-based premium cold beverage at Tesco Malaysia
38
Picture 10: Biscuit promotion at Tesco Malaysia
42
Picture 11: Cake baking mix display at AEON Big
45
Picture 12: Tabasco sauce display at Tesco Malaysia
49
Picture 13: Jams shelf display at Tesco Malaysia
52
MESSAGE FROM AFGC
The Australian Food and Grocery Council (AFGC) is the leading national organisation representing
Australia’s food, drink and grocery manufacturing industry. The membership of AFGC comprises more than
178 companies, subsidiaries and associates which constitutes in the order of 80 per cent of the gross dollar
The Malaysia Market Insight forms part of the AFGC’s renewed engagement on international trade issues.
We hope that this information, along with the information on the markets in China and Thailand, will assist
all food industry companies.
www.afgc.org.au
MESSAGE FROM AUSTRADE
value of the processed food, beverage and grocery products sectors.
The Australian Trade Commission — Austrade — contributes to Australia’s economic prosperity by helping
Australian businesses, education institutions, tourism operators, governments and citizens as they:
develop international markets
strengthen Australia’s tourism industry
win productive foreign direct investment
seek consular and passport services.
promote international education
We achieve this by generating market information and insight, promoting Australian capabilities, developing
policy, making connections through an extensive global network of contacts, leveraging the badge of
government offshore and providing quality advice and services. This activity has received funding from
Austrade as part of the Asian Century Business Engagement Plan.
www.austrade.gov.au
The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the
Commonwealth does not accept any responsibility for any information or advice contained herein.
V
INTRODUCTION
With rising incomes and increasing consumer demand across Asia presenting export opportunities for
Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC)
commissioned a series of reports to deepen Australian industry understanding of particular markets.
While Australian and international research has focussed on export opportunities for products such as dairy,
meat and wine across Asian markets, there has been little focus on the opportunities for manufactured food
products such as snacks, non-alcoholic beverages, and confectionary.
The aim of this project is to provide insights into some of the opportunities that exist for specific
manufactured food products in particular markets as a means of contributing to, and supporting the
development of, better knowledge of export opportunities of manufactured food into Asia.
PRODUCT AND GEOGRAPHIC
COVERAGE
While there are export opportunities across Asia, the AFGC Market Insights focus on three key makets:
Thailand and Malaysia because of improved access under the respective trade agreeemnts; and China
due to the long term food consumption forecasts.
This Market Insights series of reports focus on the premium retail and Hotels/Restaurants/Cafes (HoReCa)
sector, for the following specific products:
Snackfoods
–– Chocolate
Baked Goods
–– Sugar Confectionery
–– Biscuits
–– Cereal-based Bars
–– Baking Mixes
Beverages
VI
–– Premium Cold Beverages
Condiments
–– Fruit Juice
–– Premium Table Sauces
–– Tea
–– Jams
By concentrating on specific products, the Market Insights report is able to bring deeper insights into the key
considerations for Australian food & beverage manufacturers. These products have been selected for initial
focus for two reasons: (i) each has witnessed significant import growth (between $6m–$219m from
2010–2012 1) into the target markets , and (ii) they are export items supported by capabilities of the
Australian food & beverage sector. Together, these products represent opportunities for food & beverage
exports from Australia into Malaysia.
far beyond information which is in the public domain. Manufacturers in the product categories
covered (snacks, beverages, baked goods, condiments) — or those with capability to extend into
these categories — should find the detailed insights both practical and compelling.
STRUCTURE OF THE REPORT
We recommend that you find your own path through this Market Insights report, which may not necessarily
The Market Insights report offers detailed practical insights into specific product categories,
be from cover to cover.
Part I of this report contains important information about market size and growth, food & beverage trends,
key trade shows and routes to market, as well as regulatory and trading considerations such as labelling
standards. This information will be useful for new exporters and for established exporters looking to revisit
the underlying market dynamics.
Those with some background and experience in Malaysia may wish to skip directly to the content relevant
to their specific product lines, which falls in Part II of this Guide. There you will find details — for each
covered product category — such as ‘share of shelf’ for key brands, packaging size, price points, tastes and
promotional trends, any trade barrier details — and contacts for key retailers and distributors in the market.
For those seeking even more detail, the report contains the detailed results of premium retail store surveys
across Malaysia.
1
Analysis of data from UN Statistical Database ‘Comtrade’ 2014
VII
SOURCES OF FURTHER
INFORMATION
Commercial realities, market averages and product trends change frequently. The insights and contact
details provided in this Market Insights report are likely to change over time. The Annexes contain a list of
organisations, agencies and companies that may assist in providing further information.
DEFINED TERMS IN THIS
MARKET INSIGHTS REPORT
There are several defined terms used throughout this Market Insights report, which are critical to
understanding the results and implications. These include:
Australian Suppliers
Australian food and beverage manufacturers who may seek to
export from Australia into Malaysia.
Premium HoReCa Market
Premium hotel, restaurant and café groups and franchises
targeting middle and upper-middle income customers.
Selected Premium HoReCa Market
Those Premium HoReCa Market groups and franchises included
in the survey underlying this Market Insights report, as set out in
Annex IV.
Selected Premium Retail Market
Those Premium Retail Market stores included in the survey
underlying this Market Insights report, as set out in Annex II.
Selected Product Categories
Those product categories included in the survey underlying
this Market Insights report (snacks, beverages, baked
goods, condiments).
Premium Retail Market
Premium retail stores supplying goods to middle and upper-middle
income customers.
Exchange Rates
AUD1 = 3 Malaysian Ringgit
AUD1 = 0.95 United States Dollars
VIII
EXECUTIVE SUMMARY
With rising incomes and increasing consumer demand across Asia presenting export opportunities for
Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC)
with funding assistance from Austrade, commissioned a series of reports to deepen Australian industry
food products – snacks, beverages, baked goods and condiments — in Malaysia, Thailand and China.
This report is focussed on Malaysia — a market in our part of the world with remarkably similar
characteristics to Australia, particularly when it comes to the middle class consumer. Malaysia is a relatively
easy place for Australians to do business. English is widely spoken, the Commonwealth heritage has
natural similarities to Australia, and its economic development is apparent in public services and consumer
tastes. This, combined with the fact Australia has a free trade agreement in place with Malaysia, makes it a
market well worth considering.
Australian food and beverage suppliers seeking to export should watch export opportunities in Malaysia
very closely. Malaysia is a market growing to 35 million people, with the achievable ambition of joining the
“high income” nation club by 2020.
understanding of the opportunities that exist. These reports examine opportunities for specific manufactured
In addition to the detailed pricing, packaging and other commercial insights, the report identifies some
important trends that have practical implications for your market entry strategy:
Halal certification: Certification, whether by an Australian or Malaysian body, is a virtual necessity.
This gives you easier market access, and the ability to command a higher price. Malaysia is seen as
a leader in the global race for halal standard supremacy. Australian suppliers can leverage this by mixing
halal certification with other hallmarks of distinction — organic halal, gluten free halal etc.
Some Australian SMEs have had great success in this ‘niche within a niche’.
Retail channel differences: Malaysia is differentiated in the region from its slower adoption of the
convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate.
Premium imported items will find a better fit with the larger supermarket and hypermarket chains.
Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average
consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai
consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how
their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian
Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings —
that may lead you to considering alternatives such as artificial sweeteners.
The report also highlights a number of opportunities for each category including:
Chocolates: Single serve portions are popular among health conscious consumers. Wealthy consumers
are aware of quality and willing to pay for imported product.
Confectionery: There is growing demand for lower sugar candy, and a general preference for hard
candy. Popular flavours include fruit mixes, coffee and mint.
IX
Cereal Bars: Increasing health consciousness is driving sales of cereal bars with strong demand from
foreigners, students and the elderly.
Fruit Juice: Orange, apple, pineapple, pink guava, and mixed fruit are popular juices in Malaysia with an
increasing focus on health claims and benefits.
Tea: Recently, fruit flavoured teas have been successful in the Malaysian market with a range of more
traditional teas being widely available.
Premium Cold Beverages: Isotonic, milk, and tea based beverages are popular in the Malaysian
beverage market.
Biscuits: Biscuits are a popular snack food in Malaysia. There is a range of opportunities in both sweet
and savoury biscuits.
Baking mixes: Home baking is increasingly popular due to the influence of cooking shows on television
and has created opportunity for both cake and bread mixes.
Premium Table Sauces: Traditional Asian style sauces are popular in Malaysia. There is opportunity to
bring new flavours to market with consideration of Malaysian tastes and preferences.
Jams: While jam is not a feature of the traditional Malaysian diet, there is demand among tourists,
expatriates and young people in Malaysia. Popular flavours include strawberry, pineapple, grape,
blackcurrant and mixed fruits.
The AFGC hopes this Market Insights report assists Australian suppliers to understand the characteristics
and export opportunities of the Malaysian market and to assess whether their products suit the needs of
Malaysian consumers or require modification for this market.
X
PART 1
1
THE BIG
PICTURE
1.1 DEMOGRAPHICS
Malaysia’s current population is 29 million, though a growth rate of 1.7 per cent per annum will see it reach
35 million by 2030. While the 65+ population is growing faster than other age groups, Malaysia still has a very
young population — the median age is 30 — with 28 per cent aged 15 and below and 67 per cent in the
15–64 year age bracket.2
Malaysia’s population distribution is strongly urbanised — more than three quarters (20 million) of Malaysia’s
population live in peninsular Malaysia and 73 per cent live in urban areas. Malaysia enjoys effective
‘full employment’, with 97 per cent of the working-age population employed and 60 per cent of households
enjoying middle to high incomes with growing purchasing power.
Malaysia’s population comprises multiple ethnic groups, largely Bumiputras (Malays and indigenous Southeast
Asians), but also large Chinese and Indian minorities, all of whom speak at least two languages fluently,
including English. Malaysia’s Constitution defines the Islam as the national religion, though just over half of the
population (61 per cent) identifies as Muslim.
1.2 ECONOMIC OVERVIEW
Malaysia is a successful “high middle-income” economy built on export trade, with ambitions to achieve
“high income nation” status by 2020. These ambitions are the focus of the high profile national economic
development program, known as the Economic Transformation Program (ETP).
Malaysia has developed from a strongly commodity-based economy (rubber, oil & gas, palm oil) to become
the one of the world's largest electronics manufacturer, and is currently the third largest economy in Southeast
Asia, behind Indonesia and Thailand. Malaysia’s GDP was AUD 328.9 billion and GDP per capita reached AUD
11,053 in 2013, which places Malaysia third only to Singapore and Brunei among ASEAN economies.
TABLE 1: MALAYSIA GDP AND GDP PER CAPITA
2009
2010
2011
2012
2013
GDP (AUD billion)
212.9
260.5
304.5
321.1
328.9
Real GDP Growth
-1.5%
7.4%
5.1%
5.6%
4.7%
GDP per capita (AUD)
7,661
9,215
10,587
10,981
11,053
Malaysia’s economy is heavily trade exposed. Among key ASEAN economies, Malaysia is by far the most
reliant on exports and least reliant on domestic consumption. Goods and services exports equal 87 per cent of
GDP, while domestic consumption equals 49 per cent of GDP.
2
2
WorldBank (2013), Euromonitor (2013)
Malaysia enjoys the 10th highest number of tourist arrivals in the world (26 million in 2013), which also
underpins its economic growth. The tourist trade also provides consistently strong demand in the premium food
service sector.
Much of the economic power of Malaysia is centred in the Klang Valley, which includes Kuala Lumpur.
The region is the centre of focus for foreign investors across energy, resources, tourism and — in recent years
— luxury goods retailing. In addition, Johor Bahru and Penang are also commonly cited as growth centres and
1.3 FOOD TRADE WITH AUSTRALIA
Malaysia is a net importer of food, with annual imports valued at more than AUD 12 billion in 2012.3 Food and
beverage imports make up around 5 per cent of all goods imported into Malaysia each year.
Malaysia is currently Australia’s 7th largest export market for food and the 9th largest export market for fresh
produce. However — similarly to Thailand and China — Australia’s market share of Malaysia’s total food
imports has dropped since the early 2000’s. At the same time, other ASEAN countries (such as Indonesia) and
more distant suppliers (such as Brazil) have continuously grown their market share (see Figure 1). Australia’s
major food and beverage exports into Malaysia are sugar and confectionery, cereals, meat, baked goods,
and vegetables. Major growth categories are gums, fats and oils, fruits and nuts, and beverages 4.
Malaysia and Australia have eliminated or reduced tariffs to trade through the Malaysia-Australia Free
focus for retail activity.
Trade Agreement (2013) and the ASEAN-Australia-NZ Free Trade Agreement (2010), to which Malaysia
is a signatory.
FIGURE 1: MARKET SHARE OF MALAYSIA'S TOTAL FOOD IMPORTS (SOURCE: UNITED
NATIONS STATISTICAL DIVISION)
3
4
Malaysian Investment Development Authority (2013)
Analysis of data from UN Statistical Database ‘Comtrade’ 2014
3
2
FOOD AND
BEVERAGE TRENDS
Malaysia’s cuisine is heavily based on international influences, which makes the country highly dependent on
food imports. Current trends in the food and beverage sector can be seen particularly in the emergence and
growth of the halal food sector, and the evolution of functional, healthy and convenient food products.
2.1 BROAD TRENDS IN FOOD AND
BEVERAGE CONSUMPTION5
In Malaysia, the total Premium Retail Market for the Selected Product Categories constitutes a considerable
market with growth in the range of 2 per cent to 20 per cent expected over the next three years, as set out
in Figure 1 below.
TABLE 2: MARKET SIZES AND ANTICIPATED 3 YEAR CAGR FOR SELECTED PRODUCT
CATEGORIES
Product Category
Snackfood
Market Size in AUD million
Expected CAGR for the
next 3 years
1,211
N/A
Chocolate
263
4%–5%
Sugar Confectionery
632
4%–5%
Cereal-based Bars
316
2%–3%
1,379
N/A
Fruit Juice
316
12%–15%
Tea
211
4%–7%
Premium Cold Beverages
842
10%–12%
1,158
N/A
Biscuits
947
4%–5% total growth for the
next 3 years
Baking Mixes
211
3%–4%
Condiments
474
N/A
Premium Table Sauces
421
15%–20%
53
5%–6%
Beverages
Baked Goods
Jams
5Further information available at Austrade’s online Malaysia brief:
http://www.austrade.gov.au/Export/Export-Markets/Countries/Malaysia/Industries/Food-and-beverage#.U4_xBuK2wos
4
Halal foods
With 61 per cent of the population identifying as Muslim, and Malaysia emerging as a global trusted hub
for Halal standards and quality, suppliers should consider halal certification for products destined for this
market. Importantly, halal certification also attracts a premium price.
The Malaysian halal standard has extended to non-meat product categories and is increasingly marketed
as a signal of quality, safety and hygiene.
leading the way. This allows Australian suppliers achieving halal certification in Malaysia to export or
tranship through Malaysia to global Islamic markets, such as those in the Middle East.
› Specific product trends and insights are included in the relevant product
category sections.
Functional, Convenient and Healthy Foods
Consumer demand for functional, minimally processed fresh, organic and natural foods is growing.
The race for the regional and global champion of halal standards is on – and Malaysia is arguably
A greater choice of healthy food such as products with low salt, fat and artificial additives is expected
to be on the shelves.
Despite an increase in the number of certified organic suppliers in Malaysia, demand for organic food is
still largely met through imports. Organic food enjoys a high level of trust in Malaysia — in particular as it
eliminates or minimises exposure to antibiotics and pesticides.
Urbanisation, rising incomes and longer working hours are driving greater demand for convenience and
ready-made packaged foods. By 2017, packaged food retail sales are forecast to reach AUD 7.26 billion.
Major growth categories include meal replacement, spreads, dairy products, pasta and snack bars.
Demand for food and beverage appropriate for people with allergies and other special needs
(e.g. diabetes, lactose free foods, and gluten free foods) is expected to continue to grow.
› For more information on Malaysian food and beverage trends, visit the Malaysia country
profile on Austrade’s website. Refer to Annex VII for relevant links.
5
2.2 ATTITUDE TO IMPORTED FOOD AND BEVERAGE
On the fast track towards becoming a ‘high income’ country, Malaysia’s urban population is driving growth
in demand for foreign food and beverage. This has been recognised in the Government’s official reaction to
‘self-sufficiency’ targets, which are adopted by many countries in Asia. Malaysia is currently only
5 per cent self‑sufficient in dairy and 70 per cent self-sufficient in food overall. The Government
acknowledges that it must rely on imports to complement domestic food production, with the largest deficit
product categories including fruit, vegetable, dairy, breakfast bars and cereals, and rice.
In the Premium HoReCa Market, foreign chefs in Kuala Lumpur in particular have a preference for
imported products. The food service industry in general is highly brand conscious, but demands
extremely strict halal requirements.
Despite strong growth in imported food and beverage, Australian exports suffer from a perceived lack of
unique sales proposition. US and UK manufactured products are typically cheaper (due to production
economies of scale) while European products enjoy a greater association with premium or luxury products.
There are exceptions that may hold lessons for Australian suppliers. For example, Chile has managed
to grow a substantial beverage export business into Malaysia. For Asian traditional foods, Japanese and
Korean food manufacturers have been very competitive as they are able to adapt products more quickly
to regional trends.
2.3 OUTLINE OF THE FOOD AND BEVERAGE SUPPLY CHAIN
2.3.1 Retail store formats
Malaysia’s food retail sector is fragmented, with around 56 per cent being made up of small retailers
operating in small shops and grocery stores, which are typically not air-conditioned. Modern larger-store
formats such as supermarkets and hypermarkets have around 43 per cent share of the retail food segment.
The number of convenience stores have been small to-date, with only 1 per cent share of the retail food
market, but this segment is forecast to grow with changing urban lifestyles and higher demand for smaller
food and drink packages and ready-to-eat meals.
Supermarkets, hypermarkets and department stores with supermarkets
The numbers of supermarkets and hypermarkets is growing, with most stores favouring locations in the
major urban centres. Foreign-owned retailers operating in Malaysia include Tesco, Carrefour, Giant
(Dairy Farms International), and Jaya Jusco (AEON). They typically have strong representation of imported
products to meet demand from their middle and high-income customers. Retail outlets that target middle to
high income locals and expatriates offer more imported branded products from Western countries such as
Australia, New Zealand, the US, Canada, France, Italy and the UK. The larger stores also offer additional
shopping experiences such as alcoholic beverage corners, health food sections, in-store wet markets,
and bakeries.
6
Convenience stores
Convenience stores are located in larger cities and along the North-South highway across Peninsular
Malaysia. Malaysia’s 7-Eleven (operating under local entity, Berjaya Retail Bhd), is the largest convenience
store chain, with about 1,600 outlets. The convenience retail format is also building out among the petrol
station chains — there are now more than 3,000 petrol station convenience stores operated by petroleum
companies such as Petronas, Shell, Petron, Caltex and BHPetrol. These air-conditioned convenience stores
carry a smaller range of popular processed and packaged food and beverage products compared to those
which may be heated at the store for immediate consumption. Most products are in single-serve packaging.
Traditional and ‘Mini Market’ store formats
Found in all cities, towns and villages, traditional grocery stores remain the largest store format in Malaysia.
The sector is dominated by small family-owned businesses that target price sensitive customers and those
looking for convenience. These mainly open-fronted stores usually offer local products and small amounts
of popular imported produce. In the larger cities, these stores are increasingly upgrading to a ‘mini-market’
format — with wider aisles and better organised shelves. This format tries to compete against the major
supermarket and hypermarket chains, while maintaining a friendly neighbourhood atmosphere.
› Refer to Annex II for retailer information and contact details.
offered by supermarkets and hypermarkets. They also carry ready-to-eat microwaveable food products
PICTURE 1: GIANT STORE IN KUALA LUMPUR
7
Major supermarket operators
The Cold Storage Group
Malaysia’s largest food retailer, operating hypermarkets and supermarkets under Cold Storage
and Giant brands
Giant brand targets mass market and is a trusted brand
Cold Storage targets high income shoppers, offering a wide variety of local and
imported products
Tesco Malaysia
Operates Tesco and Tesco Extra stores in major cities, targeting the mass market
Carries mainly locally sourced products, but is increasing the proportion of imported products
(mainly from the UK)
AEON Malaysia
Took over Carrefour Malaysia in 2012
Operates Jusco stores nationally, which is the largest high-end department store chain with
supermarkets, targeting middle to high-end income customers
Carries mainly locally sourced products, but is increasing the proportion of imported products
(mainly from Japan)
AEON Big is AEON’s hypermarket chain, with 27 stores
The Store
Department stores chain with supermarkets
Home-grown store that offers price-competitive products
2.3.2 Premium HoReCa Market
Malaysia has a sizable and growing consumer food service market. Dining out in Malaysia is a national
pastime, underpinned by cheap prices, an abundance of choice and long opening hours. This reduces
incentives to cook at home. It is estimated that the food service market today is valued between
AUD 5.2 billion to AUD 5.8 billion with annual growth forecast between 7–10 per cent per year since 2012.
Hotels and resorts and the institutional (corporate) sub-sectors in Malaysia represent the best potential
customers for Australian suppliers, with their higher proportion of premium consumers.
8
2.3.3 Distribution channels
In Malaysia, only licensed importers can manage import procedures and have the right to import products.
Different product categories require different import licences and distribution channels. Most food importers
also act as distributors and most imported food and beverages are channelled through importers/distributors
who normally distribute direct to retailers and catering end-users.
FIGURE 2: ROUTES TO THE MARKET — RETAILERS
In the HoReCa industry, foreign suppliers are typically required to work with food distributors in the premium
food segment that take over the import process for them. Through their dealers, they market the products to
the individual HoReCa branches.
› Refer to Annex IV for important Premium HoReCa
Market contacts.
9
FIGURE 3: ROUTES TO THE MARKET — HORECA
Accessing Malaysian supermarkets and hypermarkets
Major supermarket chains in Malaysia have a mix of direct and distributor-sourced imports.
Direct purchasing is typically for larger volume products, where experienced foreign suppliers can meet
retailer requirements — and cutting out the distributor can generate significant savings. Second-tier
supermarkets and local convenience stores buy almost all of their imported product through importers/
agents due to their lack of adequate central warehousing, processing and delivering facilities.
This likelihood to source directly will increase as smaller scale chains become more sophisticated.
Accessing Malaysian convenience stores
Exporters should view the convenience store sector as a secondary market to target, after having first
entered the supermarket and hypermarket segment. This route to market will necessitate the use of
importers/distributors who will have the necessary relationships with 7-Eleven and the petrol station
convenience stores. The key to this format in Malaysia is ensuring availability of product in smaller sizes.
Accessing the Malaysian premium HoReCa market
Most food service sectors, i.e. hotels, restaurants and fast food operators, are not equipped or resourced
to handle direct import from a large number of individual suppliers overseas. It is critically important to use
experienced and well-connected importer/distributors in Malaysia.
10
Distributors
A number of retailers have established importer/distributor operations as subsidiaries, with Siam
Makro being a major player in the distribution of bulk goods to the supermarket and HORECA industry.
Australian exporter BEMCO plays an important role as consolidator for small orders and small to medium
purchases. Australian exporters are often not prepared for the fact that international marketing activities
are quite costly, and can underestimate the importance of educating buyers about new products,
2.3.4 Food trade shows
New brands should consider exhibiting at trade shows to receive buyer feedback and to establish contact
with importers and distributors who have experience in the specific category. The major food trade shows in
Malaysia are listed below.
Malaysia International Food & Beverage Fair
Kuala Lumpur, yearly
Covers all food products and food technology
Malaysia International Food Processing & Packaging
including how products are used or served.
Packaging, labelling, food processing & bakery equipment
Malaysia International Halal Showcase
Trading platform for sourcing and selling of global halal products
› For more information on these major trade shows, refer to Annex VI.
Insights — Routes to the market
Start by assessing whether your product needs any adjustment in ingredients or packaging to suit
the Malaysian consumer.
Consider adapting your product to the local market, e.g. use more colourful packaging and add/
change flavours if necessary (this has been the major challenge for Australian exporters in the past).
Keep in mind that Malaysia wants to establish itself as the Halal hub.
Distributors do not offer much help with certification/licensing issues, but will be able to provide
some general assistance on compliance.
11
3
REGULATORY AND
TRADING ENVIRONMENTS
3.1 TRADE POLICY POSITION AND APPROACH TO
TRADE AGREEMENTS
The Malaysian Government has a relatively open approach to international trade. Officials acknowledge
the reliance on imported product, particularly for strong growth categories, such as meat and dairy,
as 95 per cent of product is imported. The Government has an aggressive approach to trade agreements,
actively seeking new partners and driving negotiations with most of its significant trading partners.
At present, The Malaysian Government is keen to provide incentives for foreign food manufacturers to
establish local facilities. They offer, for example, tax free holidays (up to 10 years in “Halal Business Parks”)
and have been relatively successful in attracting multinational food manufacturers.
Malaysia and Australia recently signed a Free Trade Agreement (MAFTA) which came into force on 1
January 2013. This goes further and deeper than the 2010 ASEAN-Australia-NZ FTA, to which Malaysia
was also a signatory. In addition, Malaysia has FTAs with Chile, India, Japan, New Zealand, and Pakistan.
A bilateral FTA with the European Union is now underway. As an ASEAN member, it also has regional FTAs
with China, Korea, Japan and India, in addition to the regional agreement with Australia and New Zealand.
TABLE 3: MALAYSIA'S FREE TRADE AGREEMENTS
Trade Partner
Trade Agreement Effective Date
Malaysia-Australia
1 January 2013
Malaysia-Chile
25 February 2012
Malaysia-India
1 July 2011
Malaysia-New Zealand
1 August 2010
ASEAN-India
1 January 2010
ASEAN-Korea
1 January 2010
ASEAN-Australia-New Zealand
1 January 2010
ASEAN-Japan
1 February 2009
Malaysia-Pakistan
1 January 2008
Malaysia-Japan
13 July 2006
ASEAN-China
1 January 2005
AFTA
1 January 1993
Under negotiation
Malaysia-EU
12
3.2 TARIFF AND NON-TARIFF BARRIERS
PRACTICAL TIP — Make sure your Malaysian customer knows about duty relief for
Australian exports, under our bilateral FTA.
The Malaysia-Australia Free Trade Agreement (MAFTA) has significantly reduced tariffs on trade between
the countries. 97.6 per cent of Australian goods currently exported to Malaysia became eligible for tariff‑free
treatment on entry into force of the Agreement (1 January 2013), which will rise to 99 per cent in 2017.
Processed foods are typically tariff-free.
Tariff rate quotas
Under MAFTA, Malaysia has tariff rate quotas in place for products such as dairy, meat and eggs that are
expanded on a yearly basis. “In quota” tariffs are at 0 per cent and “out of quota” tariffs range from
10 per cent to 25 per cent.
3.2.2 Non-Tariff Barriers (NTBs)
3.2.1 Tariff Barriers
Processed/packaged foods enjoy low levels of non-tariff trade barriers (NTBs).
3.3 OVERVIEW OF FOOD REGULATION AND
IMPORT STANDARDS
Food safety and quality control are governed by Malaysia’s Food Act 1983 and the Food Regulations of
1985. These comprise of food standards, food hygiene, food import and export, food advertisement and
accreditation of laboratories. The Ministry of Health’s (MOH) Food Safety and Quality Division (FSQD) is
responsible for law enforcement and implementation. FSQD monitors for specific food contaminants and
additives and implements training programs, approves food labels, advises industry and consumers, and
provides Health Certificates, HACCP certification, and Free Sale Certificates.
Amended halal regulations
The amended Trade Description Act 2011 for halal certification and marking for products intended for
Muslim consumers, defines that imported food for the Muslim consumer base has to be certified halal by
a JAKIM certified company. The Malaysian halal standards are generally perceived as being stricter than
those of other Islamic countries.
13
3.3.1 Registration and Certification
Halal requirements:
Halal certification, which is now almost a prerequisite for market access, is a detailed process
that requires extensive documentation including inspections by the relevant certification bodies.
However, Halal certification is crucial for export success and will typically result in faster clearance
of products through customs.
Halal assessments have to be made regarding the production process (inspection of facilities required)
and product ingredients (sampling and testing). There are eight certification bodies in Australia
(certified by JAKIM, the Department of Islamic Development Malaysia) and costs for facility inspections
differ depending on the certification bodies and the inspection and testing required. Processed food
ingredients need to be checked for animal fats or other ingredients originating from animals; this
means that the whole supply chain might have to be assessed, since all suppliers need to be Halal
certified as well.
Malaysian halal standards are stricter than the multilaterally-agreed Codex Alimentarius halal standard,
e.g. segregated transportation for halal and non-halal products is a requirement.
› To see a list of Halal certification bodies in Australia, refer to Annex VII.
Certificate of origin
Australian suppliers do not need to supply a certificate of origin, but rather a simpler declaration of origin.
The Rules of Origin (ROO) requires that exports from Australia are supported by a Declaration
of Origin (DOO).
› Further information about Certificate of Origin/Declaration of Origin can be found on
the DFAT website. Please refer to Annex VII for relevant links.
14
3.3.2 Labelling
Malaysia’s Ministry of Agriculture’s Food and Agriculture Marketing Authority 3P (grading packaging and
labelling) sets the labelling standards. Specific information can be found on the Austrade website
(Export Markets — Malaysia).
Namapengimport: Name of Importer/Agent/Distributor
Alamat: Address of the Importer
NamaPengeksport: Name of the Exporter
Alamat: Address of the Exporter
Namabiasa: Common name
Gred Standard: Standard grade
Saiz: Size
Negara asal: Country of Origin
Example of Labelling in Bahasa Malaysia
Berat: Weight
› For a link to the Malaysia market profile on the Austrade website, refer to Annex VII.
› A listing of relevant Malaysian Government agencies can be found at Annex V.
15
SUMMARY
Malaysia is a market in our part of the world with remarkably similar characteristics to Australia, particularly
when it comes the middle class consumer. Australian food and beverage suppliers seeking to export should
watch export opportunities in Malaysia very closely.
Malaysia could — and should — be considered a second or third step for exporters after New Zealand
and the highly competitive Singapore. This is a market growing to 35 million people, with the achievable
ambition of joining the “high income” nation club by 2020.
Australia’s signing of a Free Trade Agreement with Malaysia in 2013, to build on the ASEAN-Australia-New
Zealand FTA of 2010 to which Malaysia was also a signatory, should place Australian suppliers in a prime
position to enter the market. However, as for Thailand, our overall market share of Malaysia’s total food
imports are actually decreasing. In recent times, exporters from as far away as Chile have been muscling
in on key areas such as fruit juice.
We hope this Market Insights report assists Australian suppliers in recognising the opportunities for their
products into Malaysia. In addition to the detailed pricing, packaging and other commercial insights,
we have identified some important trends which have practical implications for your market entry strategy:
Halal certification: certification, whether by an Australian or Malaysian body, is a virtual necessity.
This gives you easier market access, and the ability to command a higher price. Malaysia is seen
as a leader in the global race for halal standard supremacy. Australian suppliers can leverage this
by mixing halal certification with other hallmarks of distinction — organic halal, gluten free halal etc.
Some Australian SMEs have had great success in this ‘niche within a niche’.
Retail channel differences: Malaysia is differentiated in the region from its slower adoption of
the convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate.
Premium imported items will find a better fit with the larger supermarket and hypermarket chains,
while higher volume budget-priced items can be successfully sold through distributors to the
traditional family‑owned stores.
Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average
consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai
consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how
their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian
Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings
— that may lead you to considering alternatives such as artificial sweeteners.
Malaysia is a nice place for Australians to do business. English is widely spoken, the Commonwealth
heritage has natural similarities to Australia, and its economic development is apparent in public services
and consumer tastes.
16
PART 2
4
SNACKFOODS
For the purpose of this report, the category of “Snackfoods” covers chocolate, sugar confectionary and
cereal-based bar sub-categories. The total Premium Retail Market size of these snackfood product
categories in Malaysia was AUD 1.2 billion in 2013.7 Average price range and package size range for the
selected sub-categories are set out in Table 4.
TABLE 4: CHARACTERISTICS OF SURVEYED SNACKFOOD SUB-CATEGORIES
Sub-Category
HS Code
Description of highest current trade
growth products
Price Range
in AUD
Package Size
Range
Chocolates
1806
Filled/unfilled chocolate slabs, bars or
specialty chocolates (i.e. boxes)
Imported:
2.00–5.33
per 100g
90–180g
Locally
produced:
1.33–2.00
per 100g
Large slabs:
175g or 180g
Small slabs:
80g or 90g
Chocolate
bars: 35–60g
Sugar
Confectionary
1704
Particularly non-cocoa confectionary,
such as boiled Sweets, Liquorice,
Lollipops, Mints, Pastilles, Gums,
Jellies, Chews, Toffees, Caramels,
Nougat, but not including chewing gum
0.67–1.33
per 100g
100–150g;
most common:
150g
Cereal-based
bars
1904
Roasted or unroasted cereal-based
snack bars
1.33–2.67
per 100g
Boxes of
5–6 bars:
180–300g
Individual bars:
35–50g
4.1 CHOCOLATES
The total Premium Retail Market size for chocolate in Malaysia was AUD 263 million in 2013. The market is
expected to grow at a CAGR of 4–5 per cent over the next 3 years.8
Average price range and package size range for chocolate in the Selected Premium Retail Market are set
out in Table 5.
7
8
18
Estimate: Euromonitor and decisionAsia analysis
TABLE 5: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - CHOCOLATE
Product Category
Price Range in AUD
Package Size Range
Chocolates
Imported: 2.00–5.33 per 100g
90–180g
Locally produced: 1.33–2.00 per
100g
Small slabs: 80g or 90g
Large slabs: 175g or 180g
4.1.1 Key players and brands
Figure 4 sets out the indicative “Share of Shelf” for chocolate brands in the Malaysian Selected Premium
Retail Market, including premium imported as well as local brands.
FIGURE 4: MAJOR CHOCOLATE BRANDS IN THE MALAYSIAN SELECTED PREMIUM
RETAIL MARKET
Chocolate bars: 35–60g
The Premium Retail Market is dominated by Cadbury, Vochelle (Maestro Swiss Chocolate) and KitKat
(Nestle), all produced locally. Hershey’s chocolate is another strong brand that is currently imported from
China, but they are currently setting up a manufacturing facility in Malaysia (Johor). Another prominent local
brand is Royal De Dolton, produced by Sweetkiss Food Industry. Imported brands have lower levels of
market share, e.g. Ferrero, Van Houten and Toblerone (Mondelez).
19
4.1.2 Packaging
The average package size for chocolates in the Selected Premium Retail Market ranges between 90 grams
and 180 grams for slabs of chocolate. 80 and 90 gram packages are the most common size for smaller
slabs and 175 and 180 grams are most common for larger slabs. For chocolate bars, the average package
size ranges between 35 grams and 60 grams in the Selected Premium Retail Market.
› A full list of surveyed package sizes is available at Annex I.
4.1.3 Price points
The average price for locally produced chocolate in the Selected Premium Retail Market ranges between
MYR 4–6 (AUD 1.33 – AUD 2.00) per 100 grams. Imported chocolate prices range between MYR 6–16
(AUD 2.00 – AUD 5.33) per 100 grams. Retailers in the Selected Premium Retail Segment enjoy retail
margins in the range of 8 per cent–15 per cent.
› A full list of surveyed retail prices is available at Annex I.
4.1.4 Product trends
The major flavours used in chocolates and chocolate bars are milk chocolate, almond, and fruit and nut.
Local manufacturers of chocolates mainly target consumers with preferences for individually wrapped
chocolate bars, large bars as well as party packs and gift boxes. Single-serve portions are becoming
increasingly popular among health conscious customers. High-end consumers are well aware of differences
in quality of chocolates and are often willing to spend additional money on imported products.
4.1.5 Marketing and promotion
Common promotions for chocolates in the Premium Retail Market consist of price promotions and bonus
packs for customers. Trade promotion and in-store promotion are typically required and form part of the
trading terms. Our survey of the Selected Premium Retail Segments has identified 2 promotions
(active during the survey period).
› The details of promotions identified during the survey period are available at Annex I.
4.1.6 Trade barriers
Following MAFTA’s entry into force, tariff duties on chocolate were eliminated in 2013. However, importers of
chocolate are required to pay VAT of 10 per cent.
20
4.1.7 Routes to market
The typical route to the Premium Retail Market for imported chocolates and global brands that are produced
locally is through 3rd party distributors, while local brand chocolate is mainly distributed directly by the
manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Our survey has identified:
5 retailers in the Malaysian Selected Premium Retail Segment with a significant selection of
5 distributors supplying the Malaysian Premium Retail Segment with a significant selection of
imported chocolates.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the
chocolate sub‑category.
› An overview and contact details for retailers and distributors are available at
Annexes II and III.
imported chocolates.
PICTURE 2: CHOCOLATE PROMOTION AT AEON SUPERMARKET
21
4.2 SUGAR CONFECTIONERY
The total Premium Retail Market size for sugar confectionery in Malaysia was AUD 632 million in 2013.
The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years9.
Average price range and package size range for sugar confectionery in the Selected Premium Retail Market
are set out in Table 6.
TABLE 6: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — SUGAR CONFECTIONERY
Product Category
Price Range in AUD
Package Size Range
Sugar Confectionery
0.67–1.33
100–150g; most common: 150g
Figure 5 sets out the indicative “Share of Shelf” for sugar confectionery brands in the Malaysian Selected
Premium Retail Market, including premium imported as well as local brands.
FIGURE 5: MAJOR SUGAR CONFECTIONERY BRANDS IN THE MALAYSIAN SELECTED
PREMIUM RETAIL MARKET
The Premium Retail Segment is dominated by Southeast Asian brands: Malaysia’s local Lot100 and Fruit
Plus (Khee San Foods) brands, the Indonesian-based brand Kopiko and the Filipino brand Markenburg.
9
22
4.2.2 Packaging
The average package size for imported sugar confectionery in the Selected Premium Retail Market ranges
between 100 grams and 150 grams, with 150 gram packages being the most common size.
4.2.3 Price points
The average price for sugar confectionery in the Selected Premium Retail Market ranges between
MYR 2–4 (AUD 0.67 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy
retail margins in the range of 8 per cent–15 per cent.
PICTURE 3: SHELF WITH SUGAR CONFECTIONERY AT TESCO MALAYSIA
The major flavours used in sugar confectionery are fruit mixes, coffee, and mint flavours. New product
trends in the premium sugar confectionery category are green tea candies. Malaysians typically prefer hard
candy over chewy candy. There is a perceivable trend towards candy options with lower sugar content.
23
Common promotions for sugar confectionery in the Premium Retail Market consist of free product sampling,
in particular in seasonal gift packs. Trade promotion and in-store promotion are typically required and form
part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets could not identify any
current promotions (active during the survey period).
Following MAFTA’s entry into force, tariff duties on sugar confectionery were eliminated in 2013.
However, importers of sugar confectionery are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market for imported sugar confectionery and global brands that are
produced locally is through 3rd party distributors, while local brand sugar confectionery is mainly distributed
directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported
sugar confectionery.
5 distributors supplying the Malaysian Premium Retail Market with a significant selection of imported
sugar confectionery.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the sugar
confectionery sub-category.
Annexes II and III.
PICTURE 4: MARKENBURG MARSHMALLOWS PACKAGING WITH HALAL CERTIFICATION
24
4.3 CEREAL-BASED BARS
The total Premium Retail Market size for cereal-based bars in Malaysia was AUD 316 million in 2013.
The market is expected to grow at a CAGR of 2–3 per cent over the next 3 years10.
Average price range and package size range for cereal-based bars in the Selected Premium Retail
Market are set out in Table 7.
Product Category
Price Range in AUD
Package Size Range
Cereal-based Bars
1.33–2.67 per 100g
Boxes of 5–6 bars: 180-300g
Individual bars: 35–50g
Figure 6 sets out the indicative “Share of Shelf” for cereal-based bars brands in the Malaysian Selected
FIGURE 6: MAJOR CEREAL-BASED BARS BRANDS IN THE MALAYSIAN SELECTED PREMIUM
RETAIL MARKET
TABLE 7: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — CEREAL-BASED BARS
10 Estimate: Euromonitor and decisionAsia analysis
25
Malaysia’s Premium Retail Market for cereal-based bars consists of imported brands mainly. Key brands
with high shares of shelf space are Dorset, Kellogg’s, Oat Krunch and Jacob’s.
4.3.2 Packaging
The average package size for cereal-based bars in the Selected Premium Retail Market ranges between
180 grams and 300 grams for packages of 5 to 6 bars, or between 35 grams and 50 grams
per individual bar.
4.3.3 Price points
The average price for cereal-based bars in the Selected Premium Retail Market ranges between
MYR 4–8 (AUD 1.33 – AUD 2.67) per 100 grams. Retailers in the Selected Premium Retail Market
enjoy retail margins in the range of 8 per cent–15 per cent.
The major flavours used in cereal-based bars are fruit (particularly apricot), fruit & nut or chocolate.
Increasing diet consciousness is now driving the sales of cereal bars in the Premium Retail Market,
with major demand coming from foreigners, students and the elderly population.
Cereal-based bars are not heavily promoted in the Malaysian Premium Retail Market. Our survey of the
Selected Premium Retail Markets could not identify any promotions (active during the survey period).
Following MAFTA’s entry into force, tariff duties on cereal-based bars were eliminated in 2013.
However, importers of cereal-based bars are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market for imported cereal-based bars is through 3rd party
distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
26
5 retailers in the Malaysian Selected Premium Retail Market carrying cereal-based bars with a significant
selection of imported cereal-based bars.
1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported
cereal-based bars.
bars sub-category.
Annexes II and III.
PICTURE 5: CEREAL-BASED BARS AT THE STORE
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the cereal-based
27
5
BEVERAGES
For the purpose of this report, the category of “Beverages” covers fruit juice, tea and premium cold
beverage sub-categories. The total Premium Retail Market size of these beverage product categories in
Malaysia was AUD 1.37 billion in 2013.11 Average price range and package size range for the selected
sub‑categories are set out in Table 8.
TABLE 8: CHARACTERISTICS OF SURVEYED BEVERAGE CATEGORIES
Sub-Category
HS Code
Description of highest
current trade growth
products
Price Range in
AUD
Package Size
Range
Fruit Juice
2009
Specific product types that
represent local trends.
For example, this done
by examining shelf space
allocation at major premium
retailers.
Imported: 1.67–2.67
1 litre (some 2.4 litre
containers present)
Tea for consumption as
warm beverage
Traditional flavours
(e.g. black and milk):
1.67–2.33 per 100g
Tea
0902
Locally produced:
1.33–1.67
50–200g
Herbal fruit and
other flavours:
4.00–7.67 per 100g
Premium Cold
Beverages
2202
Energy Drinks, Readyto-drink tea (e.g. iced
tea), premium non-cola
carbonated drinks
Isotonic and
tea-based:
0.67–1.33 per litre
Milk-based:
Canned beverages:
240–300ml
Small size
bottled beverages:
250–500ml
Large size bottled
beverages: 1–1.5l
28
5.1 FRUIT JUICE
The total Premium Retail Market size for fruit juice in Malaysia was AUD 316 million in 2013. The market is
Average price range and package size range for fruit juice in the Selected Premium Retail Market are set
TABLE 9: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — FRUIT JUICE
Product Category
Price Range in AUD
Package Size Range
Fruit Juice
Imported: 1.67–2.67
1 litre (some 2.4 litre
containers present)
Locally produced: 1.33–1.67
Figure 7 sets out the indicative “Share of Shelf” for fruit juice brands in the Malaysian Selected Premium
FIGURE 7: MAJOR FRUIT JUICE BRANDS IN THE MALAYSIAN SELECTED PREMIUM
RETAIL MARKET
out in Table 9.
29
The Premium Retail and HoReCa Markets are dominated by the Sunkist and Marigold brands that
are both produced locally. Leading imported brands are Florida, Tropicana (US) and Dimes (Turkey).
However, Thai juice brands are expected to become much stronger players in the next few years,
since they are very price competitive as compared to other imported brands.
5.1.2 Packaging
The standard package size for fruit juice in the Selected Premium Retail Market is 1 litre. Berri fruit juice,
however, is also available in 2.4 litre containers.
PICTURE 6: MARIGOLD JUICE PACKAGING
5.1.3 Price points
The average price for imported fruit juice in the Selected Premium Retail Market ranges between MYR 5–8
(AUD 1.67 – AUD 2.67) per litre. Locally produced fruit juice in the Selected Premium Retail Market has an
average price between MYR 4–5 (AUD 1.33 – AUD 1.67) per litre. Retailers in the Selected Premium Retail
Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected
Premium HoReCa Market have a 5 per cent–10 per cent margin.
30
The major flavours used in fruit juice sold in the Premium Retail and HoReCa Markets are orange,
apple, pineapple, pink guava and mixed fruit and vegetable, with orange being the most popular
flavour. The demand for orange juice without pulp is significantly higher than juice containing pulp.
However, there are also significant amounts of cranberry, mango and grape juice on the Premium
Retail shelves. An emerging trend has been the addition of healthy or functional ingredients to fruit juices,
such as aloe vera or cranberry juice mixed with traditional juice flavours (e.g. grape and aloe vera or
health claims used in the Premium Retail Market for fruit juices are: “no sugar added”, “no preservatives”,
and “rich in Vitamin C”.
Common promotions for fruit juice in the Premium Retail Market consist of product sampling in the form of
free small juice packs to introduce new flavours or price promotions such as “buy 2 and get one for free”.
Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms.
Especially for product introduction, retailers require extensive promotional activities. Our survey of the
Selected Premium Retail Markets has identified one promotion (active during the survey period).
apple and cranberry). In general, Malaysians prefer sweet flavours over sour or tangy flavours. Major
Following MAFTA’s entry into force, tariff duties on fruit juice were eliminated in 2013. However, importers of
fruit juice are required to pay VAT of 10 per cent.
The typical route to the Premium as well as the Premium HoReCa Market for imported fruit juice is
through 3rd party distributors. Local brand fruit juice is also distributed through 3rd party distributors, but
in some cases directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at
Section 2.3.3.
5 retailers and 4 HoReCa players in the Malaysian Selected Premium Retail Market with a significant
selection of imported fruit juice.
4 distributors supplying the Malaysian Premium Retail Market and the HoReCa industry with a significant
selection of imported fruit juice.
31
PICTURE 7: FRUIT JUICE DISPLAY AT JUSCO
5.2 TEA
The total Premium Retail Market size for tea in Malaysia was AUD 211 million in 2013. The market is
Average price range and package size range for tea in the Selected Premium Retail Market are set out in
Table 10.
TABLE 10: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - TEA
Product Category
Price Range in AUD
Package Size Range
Tea
Traditional flavours (e.g. black
and milk): 1.67–2.33 per 100g
50–200g
Herbal fruit and other flavours:
4.00–7.67 per 100g
32
Figure 8 sets out the indicative “Share of Shelf” for tea brands in the Malaysian Selected Premium Retail
Market, including premium imported as well as local brands.
FIGURE 8: MAJOR TEA BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
The Premium Retail Market is dominated by the international brands Lipton (Yellow Label), Twinings,
and Dilmah and the local brands BOH and Sabah. The Premium HoReCa Market is led by international
brands such as Lipton, Twinings and Dilmah mainly.
5.2.2 Packaging
The average package size for tea in the Selected Premium Retail Market ranges between 50 grams and
200 grams.
33
5.2.3 Price points
The average price for tea in the Selected Premium Retail Market ranges between MYR 5–7
(AUD 1.67 – AUD 2.33) per 100 grams for traditional flavours such as black teas and milk teas.
The average price for tea with more herbal and more “exotic” or fruit flavours such as mango and
passion fruit, ranges between MYR 12–23 (AUD 4.00 – AUD 7.67) per 100 grams. Retailers in the
Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa
players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.
Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian
tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends however are
imported fruit flavoured teas with apple and berry flavours currently being very successful (Lipton recently
launched these two flavours).
Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian
tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends include
imported fruit flavoured teas with apple and berry flavours. Lipton recently launched these two flavours in
the Malaysian market.
Following MAFTA’s entry into force, tariff duties on tea were eliminated in 2013. However, importers of tea
are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally
produced tea is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at
Section 2.3.3.
selection of imported tea.
2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a
significant selection of imported tea.
34
PICTURE 8: TEA SHELF DISPLAY AT TESCO MALAYSIA
Austrade Insights
With remaining food safety concerns and the fear of pesticides in teas, there is more demand for
imported teas that are perceived as being safe.
Imports from India and Sri Lanka are currently the most competitive, due to lower pricing.
35
5.3 PREMIUM COLD BEVERAGES (NON-ALCOHOLIC)
The total Premium Retail Market size for premium cold beverages in Malaysia was AUD 842 million in 2013.
The market is expected to grow at a CAGR of 10–12 per cent over the next 3 years.14
TABLE 11: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM
COLD BEVERAGES
Average price range and package size range for premium cold beverages in the Selected Premium Retail
Product Category
Price Range in AUD
Package Size Range
Premium Cold Beverages
Isotonic and tea-based:
Canned beverages: 240–300ml
Milk-based: 1.67–3.33 per litre
Small size bottled beverages:
250–500ml
Large size bottled beverages: 1–1.5l
Figure 9 sets out the indicative “Share of Shelf” for premium cold beverage brands in the Malaysian
Selected Premium Retail Market, including premium imported as well as local brands.
FIGURE 9: MAJOR PREMIUM COLD BEVERAGES BRANDS IN THE MALAYSIAN SELECTED
The Premium Retail Market for premium cold beverages is dominated by locally produced isotonic drinks
such as Revive, Power Champ and Excel 8, as well as locally produced milk-based RTD drinks such as
Tongkat Ali Café, Pearl Café and Milo. In the RTD tea segment, Drinho Chrysanthemum Tea is very popular.
Energy drink brands do not have a significant share of shelf space in the Premium Retail Market.
36
5.3.2 Packaging
The average bottle or can size for premium cold beverages in the Selected Premium Retail Market ranges
between 240 ml to 300 ml for canned beverages (e.g. Milo and Drinho), between 250 ml and 500 ml for
smaller size bottled beverages, and between 1 litre and 1.5 litres for large size bottled beverages.
5.3.3 Price points
The average price for isotonic and tea-based premium cold beverages in the Selected Premium Retail
Market ranges between MYR 1.70–4 (AUD 0.67 – AU D1.33) per litre. The average price for milk-based
premium cold beverages ranges between MYR 5–10 (AUD 1.67 – AUD 3.33) per litre. Retailers in the
Selected Premium Retail Market enjoy retail margins in the range of 5 per cent–12 per cent.
Milk-based coffee and chocolate, isotonic and iced tea (especially chrysanthemum) RTD beverages
lead the Premium Retail Market segment. Milk-based coffee or chocolate premium cold beverages are
particularly successful in the Malaysian Premium Retail Market. Most recently, demand has grown for drinks
with added health claims such as vitamin waters (e.g. YOU-C 1000), milk teas or Bird’s Nest beverages
(contain active ingredients from nests made by swiftlet birds). These are claimed to be good for digestion
and stimulate cell and tissue growth.
Common promotions for premium cold beverages in the Premium Retail Market consist of product
sampling. However, our survey of the Selected Premium Retail Markets could not identify any promotions
(active during the survey period).
37
Following MAFTA’s entry into force, tariff duties on premium cold beverages phased out at the end of 2013.
However, importers of premium cold beverages are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market for imported premium cold beverages is through 3rd
party distributors, while locally produced premium cold beverages are typically distributed directly by the
5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of premium
cold beverages.
5 distributors supplying the Malaysian Premium Retail Market with a significant selection of premium
cold beverages.
Annex II and III.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the premium cold
beverage sub-category.
PICTURE 9: COFFEE-BASED PREMIUM COLD BEVERAGE AT TESCO MALAYSIA
38
For the purpose of this report, the category of “Baked Goods” covers biscuit and baking mix sub-categories.
The total Premium Retail Market size of these baked goods product categories in Malaysia was AUD
1.16 billion in 2013.15 Average price range and package size range for the selected sub-categories are
set out in Table 12.
TABLE 12: CHARACTERISTICS OF SURVEYED BAKED GOODS CATEGORIES
Sub-Category
HS Code
Description of highest current
trade growth products
Price Range in
AUD
Package Size
Range
Biscuits
1905
Sweet biscuits (excluding
gingerbread, waffles, wafers)
0.33–1.33
per 100g
150–450g
3.33–6.67 per kg
360–420g
Crisp savoury biscuits
Baking Mixes
190120
Baking mixes and prepared
doughs for breads, cakes
and biscuits
6
BAKED GOODS
6.1 BISCUITS
The total Premium Retail Market size for biscuits in Malaysia was AUD 947 million in 2013. The market is
expected to grow between 4–5 per cent in total for the next 3 years.16
Average price range and package size range for biscuits in the Selected Premium Retail Market are set out
in Table 13.
TABLE 13: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – BISCUITS
Product Category
Price Range in AUD
Package Size Range
Biscuits
0.33–1.33 per 100g
150–450g
39
Figure 10 sets out the indicative “Share of Shelf” for biscuits brands in the Malaysian Selected Premium
FIGURE 10: MAJOR BISCUITS BRANDS IN THE MALAYSIAN SELECTED PREMIUM
RETAIL MARKET
The Premium Retail Market for sweet biscuits is dominated by Indonesian and locally produced international
brands such as Tiger (Mondelez Malaysia), Oreo (Mondelez Indonesia), and the local brands Julie’s
and Lee.
The Premium Retail Market for salty biscuits is led by locally produced international brands like Chipsmore
(Mondelez Malaysia), Jacob’s (Mondelez Malaysia) and Ritz (Mondelez Indonesia). Strong local brands in
the salty biscuits segment are Hwa Tai and Julie’s.
6.1.2 Packaging
The average package size for biscuits in the Selected Premium Retail Market ranges between 150 grams
and 415 grams. Salty biscuit packages tend to be larger than sweet biscuit packages.
40
6.1.3 Price points
The average price for biscuits in the Selected Premium Retail Market ranges between MYR 1–4
(AUD 0.33 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail
margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market
have a 5 per cent–10 per cent margin. Prices are expected to increase in the short term (next 1–2 years),
The Malaysian Premium biscuit market offers a balanced selection of sweet and salty biscuit, with sweet
biscuits being in slightly higher demand. Over the next few years, the demand for sweet biscuits is expected
to grow at a faster rate than salty biscuit demand, with sweet biscuits eventually occupying close to
80 per cent of shelf space. Major flavours used in sweet biscuits are chocolate, peanut and butter. Popular
salty flavours are “original”, vegetable and high fibre grains. New trends are corn, oat or wheat biscuits and
low cholesterol options.
due to an increase in the underlying price of ingredients.
In the Premium HoReCa Market, demand mainly exists for savoury, cracker-type biscuits — it is not yet
sufficiently developed for sweet biscuits.
Austrade Insights
Malaysians are consuming snack foods on a daily basis, with baked goods such as biscuits
being one of the most popular types of snacks.
Malaysians (adults) prefers savoury snacks/biscuits, however, there is a growing interest for
sweet biscuits (eg. chocolate or chocolate coated).
There is also a growing interest for healthy baked snacks/biscuits for children.
Common promotions for biscuits in the Premium Retail Market consist of product sampling, or the provision
of bonus products or price discounts. Our survey of the Selected Premium Retail Markets has identified
6 promotions (active during the survey period).
41
PICTURE 10: BISCUIT PROMOTION AT TESCO MALAYSIA
Following MAFTA’s entry into force, tariff duties on biscuits were eliminated in 2013. However, importers of
biscuits are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally
produced biscuits is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at
Section 2.3.3.
5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of
imported biscuits.
significant selection of imported biscuits.
Annexes II and III.
42
6.2 BAKING MIXES
The total Premium Retail Market size for baking mixes in Malaysia was AUD 211 million in 2013. The market
is expected to grow at a CAGR of 3-4 per cent over the next 3 years.17
Average price range and package size range for baking mixes in the Selected Premium Retail Market are
set out in Table 14.
Product Category
Price Range in AUD
Package Size Range
Baking mixes
3.33-6.67 per kg
360-420g
Figure 11 sets out the indicative “Share of Shelf” for baking mix brands in the Malaysian Selected
Premium Retail Market.
FIGURE 11: MAJOR BAKING MIX BRANDS IN THE MALAYSIAN SELECTED PREMIUM
RETAIL MARKET
TABLE 14: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — BAKING MIXES
43
The Malaysian Premium Retail Market for baking mixes is led by international brands such as the US brand
Pillsbury (General Mills, cake and bread mixes, manufactured in India) the Filipino brand Nona (cake mixes,
produced locally) and Indonesian brand HAAN (cake mixes, produced in Indonesia. Other Western brands
like White Wings have only small shares of shelf space. A local brand that is present throughout the
Premium Retail Market is FFM Berhad (PPB Group, cakes mixes).
6.2.2 Packaging
The average package size for baking mixes in the Selected Premium Retail Market ranges between
360 grams and 420 grams.
6.2.3 Price points
The average price for baking mixes in the Selected Premium Retail Market ranges between MYR 10–20
(AUD 3.33 – AUD 6.67) per kilogram. Retailers in the Selected Premium Retail Market enjoy retail margins
in the range of 8 per cent–15 per cent.
Baking mixes are quite popular in Malaysia already, but demand is expected to grow following the
increasing trend among younger females baking at home for convenience. Most shelf space in the Premium
Retail Market is occupied by plain and whole meal bread mixes and banana cake, as well as butter and
chocolate cake mixes.
Austrade Insights
Home baking as family activity is becoming more popular, especially due to the influence of
Masterchef and other celebrity chefs baking TV shows. Baking ingredients and ingredients for
baking are in demand.
Baking mixes are not highly promoted in the Malaysian Premium Retail Market. Our survey of the Selected
Premium Retail Markets could not identify any promotions (active during the survey period).
44
Following MAFTA’s entry into force, tariff duties on baking mixes were eliminated in 2013.
However, importers of baking mixes are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market for imported and locally produced baking mixes is through
5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported
baking mixes.
1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported
baking mixes.
Our survey has found that the Premium HoReCa channel is not sufficiently developed for the baking mixes
sub-category. Most Premium HoReCa players prepare their own baking mixes.
3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
Annexes II and III.
PICTURE 11: CAKE BAKING MIX DISPLAY AT AEON BIG
45
7
CONDIMENTS
For the purpose of this report, the category of “Condiments” covers premium table sauces and jams
sub-categories. The total Premium Retail Market size of these condiments product categories in
Malaysia was AUD 474 million in 2013.18 Average price range and package size range for the selected
sub-categories are set out in Table 15.
TABLE 15: CHARACTERISTICS OF SURVEYED CONDIMENTS SUB-CATEGORIES
Sub-Category
HS Code
Description of highest current
trade growth products
Price Range in
AUD
Package Size
Range
Premium Table
Sauces
2103
Table sauces, excluding
tomato-based sauces, with a
focus on ‘premium’ sauces
Imported:
2.33–4.33 per
100ml
100–200ml
Locally produced:
1.00–3.33 per
100g
Soy-based:
0.33–0.67 per
100g
Jams
2007
Jams — particularly highest
value flavours in each market
0.67–1.33 per
100g
170–400g
7.1 PREMIUM TABLE SAUCES
The total Premium Retail Market size for premium table sauces in Malaysia was AUD 421 million in 2013.
The market is expected to grow at a CAGR of 15–20 per cent over the next 3 years.19
Average price range and package size range for premium table sauce in the Selected Premium Retail
TABLE 16: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM TABLE SAUCE
Product Category
Price Range in AUD
Package Size Range
Premium Table Sauce
Locally and Indonesian
produced: 1.00–3.33 per 100g
250–500g
Soy-based: 0.33–0.67 per 100g
Imported, chili-based:
2.33–4.33 per 100ml
46
Chili-based: 60–150ml
Figure 12 sets out the indicative “Share of Shelf” for premium table sauce brands in the Malaysian Selected
FIGURE 12: MAJOR PREMIUM TABLE SAUCE BRANDS IN THE MALAYSIAN SELECTED
The premium table sauces segment in the Malaysian Premium Retail Market is dominated by local brands
and international brands produced locally such as Life, Kimball (Campbell’s Malaysia), Maggi (Nestle) and
Lee Kum Kee. The strongest imported brands are Tabasco (McIlhenny) and Heinz (Indonesia).
7.1.2 Packaging
The average bottle content for premium table sauce in the Selected Premium Retail Market ranges between
250 grams and 500 grams, and between 60ml and 150ml for chili-based sauces.
47
7.1.3 Price points
The average price for locally and Indonesian produced premium table sauce in the Selected Premium Retail
Market ranges between MYR 3–10 (AUD 1.00 – AUD 3.33) per 100 grams. The average price for soybased sauces ranges between MYR 1–2 (AUD 0.33 – AUD 0.67) per 100 grams. Imported chili-based
premium table sauce in the Premium Retail Market has an average price range between MYR 7–13 (AUD
2.33 – AUD 4.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in
the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a
5 per cent–10 per cent margin.
Varieties of Asian flavours remain most popular in the Malaysian Premium Retail Market for premium
table sauces. The major flavours currently offered are chili, soy, oyster, ginger, Thai plum, and garlic.
Mayonnaise‑based sauces (e.g. salad dressings) are in small but growing demand. Lady’s Choice
(Unilever Malaysia) and Ina Paarman’s (South Africa) are the most common brands in this segment.
Mayonnaise-based sauces are more common in the Premium HoReCa Market, in addition to
Tabasco sauce.
Premium table sauce are not highly promoted in the Malaysian Premium Retail Market. Our survey of the
Selected Premium Retail Markets could not identify any promotions (active during the survey period).
Following MAFTA’s entry into force, tariff duties on premium table sauces were eliminated in 2013.
However, importers of premium table sauces are required to pay VAT of 10 per cent.
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported Premium
table sauce is through 3rd party distributors, while locally produced products are distributed directly by the
selection of imported premium table sauces.
2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa market with a
significant selection of imported premium table sauces.
48
Austrade Insights
The Western style premium table sauces segment is experiencing strong growth,
with Malaysians now looking to experience new flavours; in contrast, the market for
PICTURE 12: TABASCO SAUCE DISPLAY AT TESCO MALAYSIA
traditional style sauces is very crowded.
Salad sauces with mayonnaise are in growing demand (French, Thousand Islands, Ranch);
locally produced competing products are generally lower quality in taste and texture
Though Malaysians are relatively familiar with the taste of western style table sauces and salad
dressings, some product adaptation (eg. taste/formula/etc) to suit or appeal to the local taste
may encourage consumer preference towards the brand over its competitors.
Annexes II and III.
49
7.2 JAMS
The total Premium Retail Market size for jams in Malaysia was AUD 53 million in 2013. The market is
Average price range and package size range for jams in the Selected Premium Retail Market are set out in
Table 17.
TABLE 17: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — JAMS
Product Category
Price Range in AUD
Package Size Range
Jams
Locally produced:
0.33–0.67 per 100g
400–510g
Imported: 0.67–1.33 per 100g
Figure 13 sets out the indicative “Share of Shelf” for jam brands in the Malaysian Selected Premium
Retail Market.
FIGURE 13: MAJOR JAM BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET
50
The Malaysian Premium Retail Market for jams is dominated by Unilever’s brand Lady’s Choice that is
produced by Chabaa, Thailand. However, there is presence of many imported jams from the US and
Europe, e.g. Danish Selection, Movenpick, Smucker’s, St. Dalfour and Chivers. The strongest brand
that is locally produced is Eva (K&W Corp).
7.2.2 Packaging
The average packaging size for jams in the Selected Premium Retail Market ranges between 340 grams
7.2.3 Price points
The average price for jams in the Selected Premium Retail Market ranges between MYR 1–2
(AUD 0.33 – AUD 0.67) per 100 grams for locally produced jams, and between MYR 2–4
(AUD 0.67 – AUD 1.33) for imported jams. Retailers in the Selected Premium Retail Market enjoy
retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail
Market have a 5 per cent–10 per cent margin.
and 510 grams, with 400 gram jars being the most common size jam packaging.
The traditional Malaysian diet does not include any jam-type spreads — jam is mostly in demand among the
younger population and expatriates. The most popular flavours currently used are strawberry, pineapple,
grape, blackcurrant and mixed fruits. In the Premium HoReCa Market, strawberry and mixed fruits are in
high demand.
Typical promotions for jams in the Premium Retail Market are price promotions. Our survey of the Selected
Premium Retail Markets identified one promotion (active during the survey period).
Following MAFTA’s entry into force, tariff duties on jams were eliminated in 2013. However, importers of
jams are required to pay VAT of 10 per cent.
51
The typical route to the Premium Retail Market and the Premium HoReCa Market for imported
jams is through 3rd party distributors, while locally produced jams are mostly distributed by the
manufacturer directly. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.
selection of imported jams.
52
significant selection of imported jams.
Annexes II and III.
PICTURE 13: JAMS SHELF DISPLAY AT TESCO MALAYSIA
ANNEXES
54
PRODUCT
Bake Goods
CATEGORY
Biscuit
Sweet
Biscuit
CHIP MORE
Hazal Nut
Crunch, Less Sweet and
Double Choc, Original, Butter
and Golden
and Less Sweet
Hazal Nut, Original
Crackers
Cream Crackers
Crackers
Sugar Crackers,
Cream Crackers
Crackers and
Crackers and Golden
Sugar Crackers, Cream
Sweet
Julie's
Orange.
Oreo Ice Cream Orange
Tiger Sugar
Oreo Ice Cream
Tiger Sugar Crackers and
Oreo Vanila and
Ice Cream Blueberry and
Oreo Choclate,
Vegetable, Hi-Fibre
Original, Hi-Cal
Top 3 flavours
Oreo Double Delight, Oreo
Oreo Chocolate, Oreo vanila,
Low Sodium Hi-Fibre
Weetameal, Hi-Fibre, Hi-Iron,
Original, Hi-Cal Vegetable,
(mention all flavour)
FLAVOUR
Cream Crackers
Tiger
Oreo
Jacob
sub-category
Brand of the
BRAND
Biscuit
Sweet
Biscuit
Sweet
Biscuit
Sweet
TYPE
4 shelfs with 14 display in a row.
biscuits display in a row
There was 3 shelfs with 8 Julie
biscuits.
only one row was filled with tiger
20 displays.
and in each row there were 10-
5 row's was full of oreo biscuit
Total 9 displays in 1 row.
shelf. Please take photograph
display in the front row of the
TOTAL Number of product
SHELF PRESENCE
250
345
415
274
180
g
g
g
g
g
in grams
PACK SIZE
4.15
4.29
3.8
6.3
3.7
RM
RM
RM
RM
RM
packsize
based on
in local currency,
PRICE RANGE
Store Address: Lingkaran Syed Putra, Mid Valley City, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
NB: full product information, including manufacturer, distributor and importer, is available in separate documents on the AFGC website www.afgc.org.au
Store: The Cold Storage
Date collected: 5 Mar 2014
GIANT
ANNEX I — STORE CHECKS MALAYSIA
PRICE
0.02
0.01
0.01
0.02
0.02
1ml)
(by 1gr, or
COMPARISON
55
(continued)
Bake Goods
CATEGORY
PRODUCT
KEK PISANG
Cake
Bun
Massimo
Bun
FUJI BAKERY
CAKE)
(BANANA
GARDENIA
Bread
Crackers"
Cream
"Hup Seng
Hwa Tai
Jacob
Siang cream
cracker
Cracker, Siang Siang cream
cracker
Coconut and Kaya
coconut kaya
Honey Bahulu,
kaya, red beans, and
Banana Cake
Honey Bahulu, coconut,
Banana Cake
Original, Whole Wheat
Original
and raisin oatmeal
wholemeal, chocoraisin and
Raisin Oatmeal
Plain, Butterscotch
Plain Bread, Butterscotch,
cream crackers
Cracker, Siang
cream crackers
Vegetable, Naiyu
Original Mini Cracker, Naiyu
Vegetable, Hi-Fibre
Original, Hi-Cal
Wheat crackers
Butter crackres and
Sugar Cracker, Vegetable,
Low Sodium Hi-Fibre
Biscuits
Salty
Cheese Crackers, Butter
Cheese Crackers,
Marie Choc Chip"
Chip Cracker Biscuit
Finger Cream"
"Lemon Puff
Top 3 flavours
"Lemon Puff Marie Choc
FLAVOUR
crackres and Wheat crackers
Julie's
Lagenda
sub-category
Brand of the
BRAND
Biscuits
Salty
Salty Biscuit
TYPE
170
350
420
400
200
400
180
100
350
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
3.79
3.59
3.5
4.2
3.9
3.95
3.7
3.39
3.45
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
display
1/2 shelf and 3 in a row fo
cakes
Half row was displayed by 4
Total 8 displays in 4 rows.
4 rows with 10 in each
4 in a row
display
3 shelfs with 10 in a row up for
12 in a row
SHELF PRESENCE
0.02
0.01
0.01
0.01
0.02
0.01
0.02
0.03
0.01
1ml)
(by 1gr, or
COMPARISON
PRICE
56
(continued)
Bake Goods
CATEGORY
PRODUCT
Baking
Powder"
White Wings
Powder
Sultana
German Chocolate"
Golden Butter Recipe,
Classic Yellow, Devil's Food,
Angel Food, Classic White,
Cake Mix
"Lemon, Chocolate,
Pineapple, Strawberry,
Pillsbury
Supreme
Moist
Bakery Mix
Original
kitchen
FFM Berhad
Muffins
PAARMAN'S
Cake
cake, Raisin and Bran
INA
Bran Muffins
Biscotti with almond, vanila
Original
Original
with
"Biscotti
5.9
4
2.8
Pineapple
Lemon, Chocolate,
Original
8 displays in 3 rows
1040
g
12.99
3.9
Rm 29.99"
Muffins
and Bran
Raisin
Rm 25.99
cake
vanila
Rm 22.99
g
g
g
g
g
RM
RM
RM
RM
RM
packsize
based on
in local currency,
PRICE RANGE
Bran Muffins
1000
1000
400
1000
300
in grams
PACK SIZE
almond
3 Display in 1 Row
5 Display in 1 Row
2 Display in 1 Row
3 Display in 1 Row
SHELF PRESENCE
cake, Raisin and
almond, vanila
Biscotti with
Original
Original
Raisin
Raisin
Red Bean, Potato,
Coconut, Kaya, Potato,
Top 3 flavours
Corn, Butter, Red Bean,
FLAVOUR
Raisin and
Butter Loaf
"Bunga Raya
Mix Baking
Daily Fresh
sub-category
Brand of the
BRAND
Butter Cake
TYPE
0.01
0.00
0.02
0.01
0.00
0.01
1ml)
(by 1gr, or
COMPARISON
PRICE
57
Snackfoods
A Flash
(continued)
Jelly Belly
Creamy
Nature Valley
Candy
Candy
Cereal Bars
Chocolate
Mint&Almonds, Blackcurrant,
Nuts, Honey, Roasted,
Berries, Fruity, Classic Fruit
KELLOGG'S K
DORSET
CEREALS
5-Cereal
4-Cereal
high fiber
roasted nuts & seeds, and
Original and Oats & Honey
Carman's
apricot, Classic, and almond
Fruits
Fruits & Nuts
Berries.
600
235
180
75
252
100
100
100
150
150
180
360
g
g
g
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
22.9
14.99
12
4.35
10.9
2.8
2.2
2.49
4.49
11.5
7.59
12.99
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
display in a row
2 rows with 10 cereal's as a
display in each row
& Honey
Nuts, Fruity and
2 row's where 8 cereal were
5 in half a row
4 in a row
6 in a row
6 packets hang in half row
4 hang in a quarter row
6 in half row
Total 14 in 2 rows
3 in a row
2 Display in 1 Row
SHELF PRESENCE
Original and Oats
and almond
apricot, Classic,
Fruits
Fruits & Nuts
Orange and Lemon
and stawberry
Orange and Lemon
Grapes, Orange
stawberry
and mentol
Grapes, Orange and
Mix fruit, barries
lemon
Strawberry
Mango, Coke, Apple.
Mix fruit, berries, mentol and
Grape, Apple,
Strawberry, Orange, Grape,
Cherry nad lemon
Cherry nad lemon
Dairy Milk, Dark
Fruit&Nut, Dairy Milk,
Cranberry, Dark Chocolate
Mint&Almonds,
Chocolate Cream
Top 3 flavours
Almonds, Hazelnuts,
Chocolate Cream
FLAVOUR
Cereal Bars
BARS
EMO MUSEI
crunchy
Fox'x
Candy
Cereal Bars
Lot100
Gummy
Flavoured
Sour Cherry
Vochelle
Hansells
sub-category
Brand of the
BRAND
Candy
Candy
Chocolates
Pancake In
TYPE
Bake Goods
CATEGORY
PRODUCT
0.04
0.06
0.07
0.06
0.04
0.03
0.02
0.02
0.03
0.08
0.04
0.04
1ml)
(by 1gr, or
COMPARISON
PRICE
58
Beverages
CATEGORY
PRODUCT
Juice,Lemon Juice,Orange
Soy Drinks
Soy Drinks
to Milk
Alternative
Soya Non Dairy
Milk
Organic Soy
Country Home
Milk
Organic Soy
Country Home
Juice,Apple Juice
Guava Juice,Apple
Marigold Juice
Soy Drinks
Juice,Pink Guava
Green Guava Juice,Pink
Peel Fresh
Fruite Juices
Juice,
Juice,Prune Juice,Grape
Florida Juice
Juice,Mix Fruite
Vegatble Juice,Orange
Fruite Juices
Juice,Pineapple
Pulp Orange
Juice,Lemon Juice
Plain Soya without Dairy Milk
Soya Bean Milk
Soya Bean Milk
Juice.
Orrange Juice,With
Juice,With Pulp Orange
dairy milk
Plain Soya without
Soya Bean Milk
Soya Bean Milk
Green Guava
Juice,Lemon Juice
Ruby red,No Pulp
Ruby red,No Pulp Orrange
Juice
Cherry
Juice,Mix Fruite Juice,Mix
Lemon Juice
Orrange Juice and
Cherry Juice,Pineapple
Juice
Dimes Juice
Orrange Juice and Lemon
Orange Juice
Juice,Lemon Juice.
Tropicana
with Pulp.Apple
Pulp and with Pulp.Apple
Juice,Lemon Juice
without Pulp and
Orrange Juice without
Orrange Juice
Top 3 flavours
fresh Juice
FLAVOUR
Sunkist 100%
sub-category
Brand of the
BRAND
Fruite Juices
Fruite Juices
Fruite Juices
TYPE
2 Boxess in 1 Row
2 Boxess in 1 Row
4 Boxess in 1 Row
12 Bottle in 2 Row
8 Boxess in 1 Row
14 Boxes in 1 Row
6 Bottels in 1 Row
14 Boxes in 2 Row
SHELF PRESENCE
1000
1000
1000
1000
1000
1000
1000
1000
ml
ml
ml
ml
ml
ml
ml
ml
in grams
PACK SIZE
PRICE RANGE
7.49
7.49
12.99
8.29
21.99
7.69
6.79
4.99
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.007
0.007
0.013
0.008
0.022
0.008
0.007
0.005
1ml)
(by 1gr, or
COMPARISON
PRICE
59
(continued)
Beverages
CATEGORY
PRODUCT
Powder
made Black
M-150
Premium
Vitamin Orange
Cold
Beverage
YOU.C1000
Premium
Beverage
Cold
Super Milk Tea
Tea
Tarik
Ali Tea Classic
tea.
Lipton The
Tea
Tea
3 in 1 Milk tea,2 in 1 black
BOH The Tarik
Tea,Green tea
Flovor Tea,Blueberry Flovor
Tea
Tea,Pure Ginger
Ginger Tea,Green tea,Peach
milk tea,Less
gingger tea,Black Tea
Flavour
Original Flovour,Orange
Original Flovour
3 in 1 milk tea
3 in 1 Classic Milk Tea
Tea,Less Sugar
Sugar milk tea,Less Sugar
Flavour
Flovour,Orange
Original
Original Flovour
3 in 1 milk tea
Tea
3 in 1 Classic Milk
1 black tea.
3 in 1 Milk tea,2 in
Sugar gingger tea
Milk Tea,Gingger
Milk Tea,Gingger Tea,Less
tea.
The pappermint
Dilmah Tea
Powder
Milk Powder
Black Soya Bean
Milk Powder
Black Soya Bean
Top 3 flavours
The pappermint Tea,Pure
Powder
Organic Black
Soy Milk
Black Soya Bean Milk
Country Home
Milk Powder
Organic Soy
Black Soya Bean Milk
FLAVOUR
Country Home
sub-category
Brand of the
BRAND
Tea
Soy Drinks
Soy Drinks
TYPE
250
250
150
150
100
60
200
500
500
ml
ml
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
6.49
4.9
14.9
17.9
15.9
13.9
9.5
25.89
23.89
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
6 Bottle in 1 Row
3 Tin's in 1 Row
2 Packets in 1 Row
2 Packets in 1 Row
4 Packets in 1 Row
4 Packets in 1 Row
11 Boxess in 1 Row
2 Packets in 1 Row
2 Packets in 1 Row
SHELF PRESENCE
0.03
0.02
0.10
0.12
0.16
0.23
0.05
0.05
0.05
1ml)
(by 1gr, or
COMPARISON
PRICE
60
"Baxters
Jams
blueberry and mix berries
"Knotts Berry
Farm Pure
Jams
Preserves"
Blackberry
blackberry, wild berry,
Ladys Choice
Pineapple
Ginger and Chocolate
Olive oil and Extra light
mild and light
Olive Oil
Olive Oil
Delicate Taste
Milk tea Flavour
Milk tea Flavour
original Flovour
FLAVOUR
Jams
Ginger Jam"
Rhubard&
BORGES
BERIO
FILIPPO
Oliva
Vergine Di
Olive Extra
Olive Oil
Extra Virgin
Olive Oil
Olive Oil
Olive Oil
Olive Oil
Light
Spreads
Bertolli Dal
1865 Extra
Olive Oil
Condiments/
Sauces/
(Kacip fatimah)
Cold
Beverage
Pearl Cafe
Premium
Beverage
Cold
Premium
Ali Café
Honey
Cold
Beverage
Livita With
Premium
sub-category
Brand of the
BRAND
(continued)
TYPE
Beverages
CATEGORY
PRODUCT
and mix berries
berry, blueberry
blackberry, wild
Pineapple
Chocolate
Ginger and
light
Olive oil and Extra
mild and light
Olive Oil
Olive Oil
Delicate Taste
Milk tea Flavour
Milk tea Flavour
original Flovour
Top 3 flavours
3 in a row
2 in a row
3 in a row
9 bottle's in half row as a display
a display
Half a row with 7 bottle's as
4 Bottle in 1 Row
3 Bottle in 1 Row
5 Bottle in 2 Row
13 Tin's in 1 Row
6 Tin's in 1 row
3 Tin's in 1 Row
SHELF PRESENCE
450
400
400
500
500
500
500
500
250
250
250
g
g
g
g
g
ml
ml
ml
ml
ml
ml
in grams
PACK SIZE
PRICE RANGE
5.6
4.5
7.45
20.49
19.49
25.85
23.9
18.9
3.8
4.85
8.2
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.01
0.01
0.02
0.04
0.04
0.05
0.05
0.04
0.02
0.02
0.03
1ml)
(by 1gr, or
COMPARISON
PRICE
61
HEINZ
TABASCO
Imperial XO
Sauce
Chilli Sauce
Sweet
Sauce
Powder"
White Sauce
Kitchen
"InaPaarmans
Stock
Made Chicken
Pepper Sauce
and Green Pepper
Garlic Pepprer Sauce and
Habanero Pepper Sauce
Dry compoi
Sauce, Chipotle
Green Pepper Sauce,
Dry compoi
Sauce
Garlic Pepper
Chilli
White sauce
Chipotle Pepper Sauce,
Chilli
White sauce
thick chicken stock
apricot
thick chicken stock
Blueberry, and Strawberry
Maggi Home
Orange, Raspberry, Wild
Chilli Sauce
Chilli Sauce
Chilli Sauce
raspberry and
Apricot, Beysenberry,
SELECTION
Wild blueberry,
Top 3 flavours
DANISH
English Orange
(continued)
Fruit Spread
Strawberry, Mixed Fruit,
FLAVOUR
Blackcurrant, Raspberry,
Chivers
sub-category
Brand of the
BRAND
Spreads
Jams
TYPE
Condiments/
Sauces/
CATEGORY
PRODUCT
210
150
320
120
180
400
340
g
ml
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
24.9
10.69
4.3
24.99
8.49
14.9
8.7
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
Total 8 in 1 row
sauce item
half a row with 8–9 display of the
Half row displayed with 5 bottle
double in a row
3 in a row
1 row with 14 display in a row
Total 10 in 1 row
SHELF PRESENCE
0.12
0.07
0.01
0.21
0.05
0.04
0.03
1ml)
(by 1gr, or
COMPARISON
PRICE
62
PRODUCT
Bake Goods
CATEGORY
Biscuits
Salty
Biscuits
Salty
Julie's
RITZ
CHIP MORE
RITZ Crackers
Hazal Nut
Biscuit
Sweet
Cheese, corn, peanut and
lemon puff crackers
LEE
Biscuit
Sweet
and Golden
Crackers
Wheat crackers
Butter crackres and
Cheese Crackers,
RITZ Crackers
and Less Sweet
Hazal Nut, Original
and corn crackers
Cheese, lemon puff
Crackers
Cream Crackers
Sugar Crackers,
Cream Crackers
Crackers and
Crackers and Golden
Biscuit
Sweet
Julie's
Orange.
Oreo Ice Cream Orange
Tiger Sugar
Oreo Ice Cream
Ice Cream Blueberry and
Oreo Vanila and
Oreo Choclate,
Top 3 flavours
Oreo Double Delight, Oreo
Oreo Chocolate, Oreo vanila,
FLAVOUR
Cream Crackers
Tiger
Oreo
sub-category
Brand of the
BRAND
Biscuit
Sweet
Biscuit
Sweet
TYPE
display
3 shelfs with 10 in a row up for
2 shelfs with 14 in a row
4 shelfs with 14 display in a row
display in each row
2 shelfs with 8 LEE biscuit's
biscuits display in a row
There was 3 shelfs with 8 Julie
biscuits.
only one row was filled with tiger
10–20 displays.
and in each row there were
5 row's was full of oreo biscuit
SHELF PRESENCE
100
300
250
100
345
415
274
g
g
g
g
g
g
g
in grams
PACK SIZE
3.39
6.99
3.79
2.15
4.29
4.99
6.3
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
PRICE RANGE
Store Address: Tesco Stores (Malaysia) Sdn Bhd, Level 3, No.3, Jalan 7A/62A, Bandar Menjalara, 52200 Kuala Lumpur, Malaysia.
Store: Tesco
TESCO EXTRA
PRICE
0.03
0.02
0.02
0.02
0.01
0.01
0.02
1ml)
(by 1gr, or
COMPARISON
63
Nuts, Chocolate and Bio
Cheese, corn, peanut, plain
Salty
GARDENIA
MASSIMO
KEK PISANG
Bread
Bun
Cake
CAKE)
(BANANA
FUJI BAKERY
Coconut and Kaya
and raisin oatmeal
Banana Cake
and strawberry
and coffee
Banana Cake
chocolate, vanila
chocolate, vanila, strawberry,
Raisin Oatmeal
Plain, Butterscotch
coconut kaya
Honey Bahulu,
350
55
400
170
600
104
150
130
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
3.59
0.7
4.2
3.79
17.9
4.59
4.5
17.9
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
4 cakes
Half row was displayed by
4 buns
Half row was displayed by
display
1/2 shelf and 3 in a row fo
the layer cake
Bun
Layer
and Chocolate
Traditional Layer
Layer and Chocolate Layer
1 and 1/2 shelf for the display of
Pandan Layer,
Pandan Layer, Traditional
display
2 shelf's with 10 in a row for
ALIMAZ
Plain Crackers
lemon
2 shelf's with 6 in a row
display
2 shelf's with 10 in a row for
Cake
Plain Crackers
Plain, corn and
and Salty
Lemon, Chocolate
Top 3 flavours
SHELF PRESENCE
Biscuits
and lemon puff crackers
Salty
MEIJI
Biscuits
LEE
Biscuits
Salty, Lemon, Sugar, Butter,
FLAVOUR
(continued)
FILET BLEU
sub-category
Brand of the
BRAND
Salty
TYPE
Bake Goods
CATEGORY
PRODUCT
0.01
0.01
0.01
0.02
0.03
0.04
0.03
0.14
1ml)
(by 1gr, or
COMPARISON
PRICE
64
Cereal with berries
(LIFE)
QUAKER
Cereal
Cereal with berries
and Iced Cola,
Strawberry, Apple,
Strawberry, Apple, and Iced
Cola,
YUPI
Gummy
Candies
Strawberry
Apple, and
Apple, and Strawberry
Sour Candy
SOUR RIBBON
Chocolate and
and Mint
Chocolate and Chocomilk
Orange, Mango and Mint
Sweet and
CHOKI CHOKI
Chocolate
Strawberry, Grapes
Strawberry, Apple, Grape,
Chocomilk
FRUITE PLUS
Sweet
Chrispy Choco
Milk Chocolate
and Hazel Nut
Chrispy Choco
Fruite&Nuts, and
Fruite&Nuts, Milk Chocolate,
Roasted Almond,
Roasted Almond,
and Barries
Hazel Nut, Barries and
chocolate
Roasted Almond
Chocolate,
Paste
MARKENBURG
Van Houten
Marshmallow
bar
Chocolate
Cadbury
Roasted Almond,
bar
Chocolate
Chocolate
Crunch, and
KitKat bites,
original
1 row with 8–10 display of
2 row's with 8 chocolate display
1 row with 7 cereal as a display
row
2 row's with 9 display in each
Sour Ribbon
Half row with 5 box's of
1 row with 7 box's of Choki
display
2 rows with 8 in a row as a
display
3 rows with 6 in each as a
display
Half shelf with 8 chocolate as a
chocolates
7 row's with 5–9 display of
2 row with 6–7 display
Chocolate
KitKat bites, Crunch, and
bar
Nestle KitKat
original
milk chocolate
with cookies and
White chocolate
Chocolate
Ferrero Rocher
Chocolate
and milk chocolate
White chocolate with cookies
Top 3 flavours
SHELF PRESENCE
chocolate
Kisses
bar
FLAVOUR
bar
Hershey's
Chocolate
sub-category
Brand of the
BRAND
(continued)
TYPE
Snackfoods
CATEGORY
PRODUCT
370
120
40
150
150
283
150
175
25
300
146
g
g
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
15.59
4.29
2.3
1.39
2.39
10.25
8.2
8.39
6.69
48.2
11.7
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.04
0.04
0.06
0.01
0.02
0.04
0.05
0.05
0.27
0.16
0.08
1ml)
(by 1gr, or
COMPARISON
PRICE
65
Beverages
Snackfoods
CATEGORY
PRODUCT
Marigold
VeGood
BERRI
SUNSWEET
WELCH's
Fruite Juices
Fruite Juices
Fruite Juices
Fruite Juices
KELLOGG'S K
Fruite Juices
Cereal
CEREALS
juice, and mixed
Grape
Grapes Juice
Prune Juice
Apple and Apple & grapes
Grapes Juice
Prune Juice
473
2.4
2.4
1
1
235
600
450
ml
liter
liter
liter
liter
g
g
g
in grams
PACK SIZE
PRICE RANGE
8.19
11.99
12.99
4.49
5.39
14.99
22.9
18.99
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
for display
Half a row with 3 bottle
for display
for display
cranberry.
Blackcurrant and Orange
1 row with 6 juice bottle's
Purple Carrot &
& Fruit, Purple Carrot &
grapes
Blackcurrant and
Vegetable & Fruit, Carrot
1 row with 8 juice for display
Apple and Apple &
Purpal Carrot &
Purple Carrot & Cranberry,
& Mango
Orange & Mango,
Purple Carrot & Fruite,
apple Grape,
Cranberry, Apple
Apple juice, and mixed apple
2 row's with 11 juice for display
display in each row
Mixed Apple
& Honey
display in a row
1 row with 6 cereal as a display
SHELF PRESENCE
Original and Oats
Berries.
Nuts, Fruity and
crunch
Mixed Apple Cranberry,
high fiber
DORSET
dates & pecans,
banana nut crunch
Cereal
crunch, raisins,
raisins, dates & pecans, and
and banana nut
Cranberry almond
Top 3 flavours
Cranberry almond crunch,
FLAVOUR
POST
sub-category
Brand of the
BRAND
Cereal
TYPE
0.02
5.00
5.41
4.49
5.39
0.06
0.04
0.04
1ml)
(by 1gr, or
COMPARISON
PRICE
66
(continued)
Beverages
CATEGORY
PRODUCT
MARIGOLD
Soy Drinks
BOH
DILMAH
JONES
TWININGS
REVIVE
POWER
Tea
Tea
Tea
Tea
Sport Drink
Sport Drink
CHAMP
LIPTON
Tea
(SOYA BEAN)
Drinho
Soy Drinks
peppermint and
Mango and
Blend and original tea
Earl Grey, and
and Green Tea
Earl grey tea
Pure Camomile, Lady Grey
Isotonic Drink
Isotonic Drink
and earl grey tea
Isotonic Drink
Isotonic Drink
Camomile and
tea, english breakfast tea
Strawberry,
Mango, Pure peppermint,
and Hibiscus Tea
Hibiscus Tea
Jamine tea, Strawberry &
Mint Green Tea,
Mint Green Tea, and
Green Tea
English Breakfast,
English Breakfast, Earl Grey,
Passion fruit
Original tea,
Mango, Passion Fruit, Gold
Apple
Original,
Apple
Original
Original
No Sugar Added
and Soya with
Original, peppermint and
Original
Original
No Sugar Added
RICH)
Soya Original
and Soya Original
Soya Original and Soya with
Original
Yeo's (SOY
Soy Drinks
a row
1 row with 16 pack of tin's in
4 rows with 15 bottle's as display
1 row display with 16 tea packs
1 row with 9 display of tea's
1 row display 13 tea's
as display
3 row's with 11 in each
a display
3 row's and 8 in each as
drink display
Half row with 5 soya
1 row with 11 soya drinks display
as display
full 2 row with 12 soya drinks
soya drinks
1 full row was displayed with 9
for display
Soya Brown Sugar
1 full row with 11 soya juice
Original
SHELF PRESENCE
Multi-Grain and
Top 3 flavours
Soya Brown Sugar and Soya
Multi-Grain and Original
FLAVOUR
HOME SOY
V-SOY
sub-category
Brand of the
BRAND
Soy Drinks
Soy Drinks
TYPE
2.5
1.5
25
50
40
50
200
1
1
1
1
1
liter
liter
g
g
g
g
g
liter
liter
liter
liter
ml
in grams
PACK SIZE
PRICE RANGE
4.48
2.69
15.5
10.9
9.5
7.99
13.99
2.99
4.99
3.99
5.99
3.99
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
1.79
1.79
0.62
0.22
0.24
0.16
0.07
2.99
4.99
3.99
5.99
3.99
1ml)
(by 1gr, or
COMPARISON
PRICE
67
MADURIA
(ISONIC)
5-Sport's
Drink
BERIO
BORGES
BASSO
BERTOLLI
COLAVITA
MOVENPICK
Olive Oil
Olive Oil
Olive Oil
Olive Oil
Jam
Condiments/
Spreads
FILIPPO
EXCEL8
Sport Drink
Olive Oil
(Tongkat Ali)
Drink
(continued)
Sauces/
Power Root
sub-category
Brand of the
BRAND
Energy
TYPE
Beverages
CATEGORY
PRODUCT
oil, Mediterranean,
and mix fruit
Apple, Barries, Grapes and
Mix fruit and Mango
Strawberry, mango
Strawberry, Nenas, Orange,
and Olive oil,
Extra Virgin Olive
450
1000
500
1000
500
500
1.25
1.5
250
g
ml
ml
ml
g
g
liter
liter
ml
in grams
PACK SIZE
PRICE RANGE
11.3
it is)
olive oil
type of
from the
(varies
40.49
39.99 and
30.99,
24.49,
21.49,
24.99
39.49
20.49
19.49
2.5
2.5
2.69
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
13 as display in 1 row
each row
2 row's with 12 is displayed in
a display
Mediterranean, and Olive oil,
and mild
a display
a display
for display
on display
1 row with 15 bottle's of drink
Display in half a row with 7 tins
SHELF PRESENCE
Olive oil classic
Olive oil
light
Olive oil and Extra
mild and light
Isotonic Drink
Kola
Ali
Ginseng Tongkat
Top 3 flavours
Extra Virgin Olive oil,
Olive oil classic and mild
Olive oil
mild and light
Isotonic Drink
Kola
Ginseng Tongkat Ali
FLAVOUR
0.03
0.04
0.05
0.04
0.04
0.04
2.00
1.67
0.01
1ml)
(by 1gr, or
COMPARISON
PRICE
68
(continued)
HEINZ
LIFE
MAGGI
TABASCO
Chilli Sauce
Chilli Sauce
Chilli Sauce
Chilli Sauce
Sauce, Chipotle
Pepper Sauce
and Green Pepper
Sauce
Garlic Pepper
Green Pepper Sauce,
chilli and tomato
and thai chilli
Chilli, garlic mix
tomato
and thai chilli
Chilli, tomato, garlic mix chilli
Chilli, thai chilli and
Chilli
Chilli
and mix fruits
Nenas,Strawberrya
Chilli
Chilli
mix fruits
KIMBALL
Nenas,Strawberrya and
CHOICE
apricot
LADY's
raspberry and
SELECTION
Wild blueberry,
and mix fruit
Orange, Grapes and apricot
FRANCE
Strawberry, grapes
Strawberry.
Orange and
Nenas, Grapes,
Top 3 flavours
DANISH
mix fruits, Strawberry,
ST. DALFOUR
Chilli Sauce
Jam
Fruit Spread
Fruit Spread
and Orange
Multifruit Jam, Strawberry,
FLAVOUR
Nenas,Grapes, Berries,
EVA
sub-category
Brand of the
BRAND
Spreads
Jam
TYPE
Condiments/
Sauces/
CATEGORY
PRODUCT
sauce item
half a row with 8–9 display of the
bottle's display
1 and half row with 10–15
a row
3 row's with 20–25 bottle's in
a row
3 row's with 20–25 bottle's in
a row
1 row with 18–20 display in
in a row
2 row's with 19–20 display jam
in a row
2 row's with 19–20 display jam
SHELF PRESENCE
150
500
500
320
500
400
400
284
450
ml
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
10.69
2.49
3.29
4.3
2.49
6.9
14.9
7.99
4.5
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.07
0.005
0.01
0.01
0.005
0.02
0.04
0.03
0.01
1ml)
(by 1gr, or
COMPARISON
PRICE
69
Store Address: AT1 Mid Valley Megamall, Mid Valley City, 58000 Kuala Lumpur.
Bake Goods
CATEGORY
PRODUCT
Biscuits
Topmix Biscuit
Salty
and Whole Meal
Crackers
Assorted combine the
best of Munchy's into
one spectacular mix.
Salt Corn Crakers
Plain Crackers,
Assorted and Topmix
Munchy's Funmix
Low Sodium Hi-Fibre
Vegetable, Hi-Fibre
Original, Hi-Cal
Biscuit
Jacobs Original
Biscuits
Butter with
?
Double Choc
Original, Hazelnut,
Salty
Butter with choc chips
?
Hazelnut
Original, Less Sweet,
Double Choc, Butter Crunch,
Choco, Original,
choc chips
Chippy Chip
Chips Choc
"Chipsmore"
butter & Choco
Ice cream, Vanilla, Peanut
Chocolate.
Peanut, Milk,
Top 3 flavours
Biscuit
Sweet
Biscuit
Sweet
Biscuit
Sweet
Oreo Biscuit
Choco, Original, Blueberry
Biscuit
Sweet
Peanut Chocolate, Peanut,
FLAVOUR
Milk, Chocolate.
Tiger Biscuit
sub-category
Brand of the
BRAND
Biscuit
Sweet
TYPE
200
25 x
180
150
200
180
137
149
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
11.9
3.14
3.59
2.79
3.59
2.9
2.25
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
6 in 2 rows
Tins in 7 Rows
11 Pakets in 12 Rows and 11
2 Packet in 1 Row
2 Packet in 1 Row
8 Packet in 4 Row.
10 Packet in 3 Row
8 Packet in 40 Row.
SHELF PRESENCE
Store: Aeon Big
AEON BIG
PRICE
0.48
0.02
0.02
0.01
0.02
0.02
0.02
1ml)
(by 1gr, or
COMPARISON
70
Biscuits
of Munchy's into
spectacular mix.
Massimo
FUJI BAKERY
Bun
Bread
Wholemeal
Eaon Big
Bread
Bread
Town
High 5 Bread
Bread
Bread
Gardenia
Bread
Coconut and Kaya
coconut kaya
Honey Bahulu,
Wheat
Original, Whole
and Original
Whole meal
and Original
Whole meal
and raisin oatmeal
Whole meal and Original
Whole meal and Original
Raisin Oatmeal
Biscuits
Biscuits
Plain, Butterscotch
Cream Crakers
Salted Cracker
Salty
Cream Crakers
& Cereal
Vegetable, Original
Biscuits
Vegetable, Original & Cereal
Original Butter
mix.
Salty
Luxury Biscuits
combine the best
best of Munchy's into one
Original Butter Cookies.
Topmix Assorted
Assorted combine the
one spectacular
Assorted and
Munchy's Funmix
Top 3 flavours
Assorted and Topmix
Munchy's Funmix
FLAVOUR
Cookies.
Butter Cookies
Funmix Biscuit
sub-category
Brand of the
BRAND
Biscuits
Salty
Salty
(continued)
TYPE
Bake Goods
CATEGORY
PRODUCT
for display
1/2 shelf and 3 in a row
10 in 3 rows
6 in 1 row
5 in 1 row
4 in half a row
6 in 3 rows
7 in 2 rows
6 in 2 rows
SHELF PRESENCE
170
420
400
400
400
450
200
25 x
450
260
30 x
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
3.79
3.5
2.6
3.6
4.2
4.5
15.69
19.9
12.99
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.02
0.01
0.01
0.01
0.01
0.01
0.63
0.04
0.43
1ml)
(by 1gr, or
COMPARISON
PRICE
71
Mix
(continued)
Flavoured Butter
FFM Berhad
Cake Bakery
Hershey's
Kisses
Cadbury
Toblerone
Lot100
Chocolate
bar
Chocolates
Chocolates
Candy
Mix
HAAN
Pudding
Pralines, ‘Fruit
Nuts’ & ‘ Honey Comb’
Grape, Apple,
Strawberry
Mango, Coke, Apple.
Comb’
Nuts’ & ‘ Honey
Plain, White,
Nuts and crunches
Plain, White, Pralines, ‘Fruit
Milk Bars, Fruit
crunches
milk chocolate
with cookies and
White chocolate
Original
Pudding Mix,
Milk Bars, Fruit Nuts and
and milk chocolate
Original
Pudding
Mix,Chocolate
Strawberry
Mix,Chocolate Pudding Mix,
Pineapple
Lemon, Chocolate,
Strawberry Pudding
Recipe,German Chocolate"
Food, Golden Butter
Classic Yellow, Devil's
Angel Food, Classic White,
Cake Mix
"Lemon, Chocolate,
Mix,Chocolate
Chocolate Muffin, Pancake.
Cake Mix.
Butter Cake
Cake, Strawberry Muffin,
Vanilla Flavoured
Top 3 flavours
Sponge Cake, Moist Luxury
Butter Cake, Pinapple Cake,
FLAVOUR
Pineapple, Strawberry,
Pillsbury
Nona
sub-category
Brand of the
BRAND
Supreme
Moist
Butter Cake
TYPE
Bake Goods
CATEGORY
PRODUCT
150
350
175
146
1
400
1.04
18.25
g
g
g
g
kg
g
kg
OZ
in grams
PACK SIZE
PRICE RANGE
4.49
5.49
8.39
11.7
3.9
3.9
10.9
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
Total 14 in 2 rows
7 In 2 Rows
6 in 2 Row
2 row's with 8 chocolate display
3 Display in 1 Row
10 Display in 1 Row
SHELF PRESENCE
0.03
0.02
0.05
0.08
3.90
0.01
10.48
0.55
1ml)
(by 1gr, or
COMPARISON
PRICE
72
Baverages
(continued)
Bake Goods
CATEGORY
PRODUCT
Cereal
Cereal Bars
Fruite Juices
Fruite Juices
Jacob's
Cereal Bars
Lemon Juice
Orange Juice
Lemon Juice
Orrange Juice and
Juice,Lemon Juice
Lemon Juice.
Orrange Juice and
with Pulp.Apple
and with Pulp. Apple Juice,
Tropicana
without Pulp and
Orrange Juice without Pulp
Orrange Juice
Strawberry
Rice and
Apricot
6 Bottels in 1 Row
14 Boxes in 2 Row
6 in 2 rows
display in each row
Original, Apple,
& Honey
display in a row
a display
3 rows with 6 in each as
each row
2 row's with 9 display in
Total 8 in 1 row
Total 9 in 1 row
SHELF PRESENCE
Original and Oats
fresh Juice
Rice and Strawberry
Original, Apple, Apricot
high fiber
Berries.
Nuts, Fruity and
Chrispy Choco
and Iced Cola,
Strawberry, Apple,
Sunkist 100%
with rice crisp
Chocolates
KELLOGG'S K
CEREALS
Cereal
DORSET
Cereal
Chrispy Choco
MARKENBURG
Marshmallow
Strawberry, Apple, and
Iced Cola,
YUPI
Gummy
Cappuccino,
Original-Sugar free
Original-Sugar free
Coffee,
Orange
Lychee, Mint,
Top 3 flavours
Coffee, Cappuccino,
Lychee, Mint, Orange
FLAVOUR
Candies
Kopiko
Chewy Candy
sub-category
Brand of the
BRAND
Candy
candy
TYPE
1
1
120
360
235
600
283
120
150
150
Liter
Liter
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
4.99
4.99
8
7.79
14.99
22.9
10.25
4.29
3.39
2.3
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
4.99
4.99
0.07
0.02
0.06
0.04
0.04
0.04
0.02
0.02
1ml)
(by 1gr, or
COMPARISON
PRICE
73
(continued)
Baverages
CATEGORY
PRODUCT
Pineapple Juice,
Mix Fruite Juice,
Juice,Mix Fruite Juice,
Mix Vegatble Juice,
Juice,Apple Juice
Guava Juice, Apple Juice,
Lemon Juice, Orange Juice.
Marigold Juice
Tea/Decaffeinated Black Tea
Lipton Milk Tea
Tea/Yellow Label
Black Tea/Yellow Label Black
Hot Tea
Intense Black
Quality Black Tea/Intense
Tea
Ginger, and
and Caramel
Caramel
3 in 1 Milk tea,
3 in 1 Milk tea, Ginger,
Black Tea
Quality Black Tea/
300g
30 x
200
1000
1
1
1
1
1
1
1
g
g
ml
Liter
Liter
Liter
Liter
Liter
Liter
Liter
in grams
PACK SIZE
PRICE RANGE
16.7
13.5
3.99
4.99
3.99
5.99
2.3
7.35
9.2
6.69
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
6 in 3 rows
12 in a row
for display
Lipton Black
1 full row with 11 soya juice
Original
1 row with 11 soya drinks display
as display
full 2 row with 12 soya drinks
soya drinks
1 full row was displayed with 9
12 Box in 1 Row
12 Bottle in 2 Row
8 Boxess in 1 Row
14 Boxes in 1 Row
SHELF PRESENCE
Multi-Grain and
Hot Tea
V-SOY
Original
Sugar Added
Soy Drinks
Original
and Soya with No
Soya Original
Drinho
with No Sugar Added
(SOY RICH)
Soy Drinks
Soya Original and Soya
Yeo's
and Soya Original
Soya Original
Soy Drinks
Soya Brown Sugar
Soya Brown Sugar and
Soya Milk
Soya Milk
HOME SOY
Soya Milk/Sirap
Milk/Sirap Soya Milk/Corn
Soya Milk/Black
Soya Milk/Black Soya
Bean Drink
Green Guava
MariGold Soya
Soy Drinks
Soy Drinks
Juice,Pink Guava
Green Guava Juice, Pink
Peel Fresh
Pulp Orange Juice,
Juice, Lemon Juice
Fruite Juices
Orrange Juice,With
Juice, With Pulp Orange
Lemon Juice
Ruby red,No Pulp
Ruby red, No Pulp Orrange
Grape Juice
Orange Juice,Prune Juice,
Cherry Juice,
Top 3 flavours
Cherry Juice, Pineapple
FLAVOUR
Florida Juice
Dimes Juice
sub-category
Brand of the
BRAND
Fruite Juices
Fruite Juices
TYPE
0.06
0.07
0.00
4.99
3.99
5.99
2.30
7.35
9.20
6.69
1ml)
(by 1gr, or
COMPARISON
PRICE
74
(Tongkat Ali)
Lipton Ice Tea
Drinho
Cold drinks
Cold drinks
Olive Oil
Olive Oil
BERIO
FILIPPO
Oliva
Vergine Di
Olive Extra
Olive Oil
Extra Virgin
Light
Olive Oil
1865 Extra
Spreads
Bertolli Dal
100 Plus
Cold drinks
Olive Oil
Yeoh H-Two-O
Cold drinks
tea
chrysanthemum
Power Root
Energy
Drink
mild and light
Olive Oil
Olive Oil
Delicate Taste
Ogirinal, Orange and Lemon
isotonic drink no flover
Chrysanthemum
ice tea
mild and light
Olive Oil
Olive Oil
Delicate Taste
and Lemon
Ogirinal, Orange
flover
isotonic drink no
Chrysanthemum
ice tea
Ali
Ginseng Tongkat
and Hibiscus Tea
Ginseng Tongkat Ali
Mint Green Tea,
Hibiscus Tea
Caramel
Ginger, and
3 in 1 Milk tea,
Mint Green Tea, and
and Caramel
JONES
3 in 1 Milk tea, Ginger,
Kurang Manis"
Mango and
Passion fruit
Original tea,
Blend and original tea
Top 3 flavours
Mango, Passion Fruit, Gold
FLAVOUR
"BOH Teh Tarik
BOH
sub-category
Brand of the
BRAND
Tea
Hot Tea
Tea
TYPE
Condiments/
Sauces/
(continued)
Baverages
CATEGORY
PRODUCT
a display
4 Bottle in 1 Row
3 Bottle in 1 Row
5 Bottle in 2 Row
7 in a row
6 in a row
12 in a row
6 in 1 row
Display in half a row with 7 tins
1 row with 9 display of tea's
3 in 1 row
display
3 row's with 11 in each as
SHELF PRESENCE
500
500
500
500
1.5
1.5
500
500
250
50
200
15 x
50
g
ml
ml
ml
ml
ml
ml
ml
ml
g
g
g
in grams
PACK SIZE
PRICE RANGE
19.49
21.9
17.49
18.99
3.9
3.8
2.3
2.39
2.69
10.9
9.99
7.99
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.04
0.04
0.03
0.04
2.60
2.53
0.00
0.00
0.01
0.22
0.67
0.16
1ml)
(by 1gr, or
COMPARISON
PRICE
75
apricot
SELECTION
Green Pepper Sauce,
Jalapeno
Flavor
Smoked
Table Top Soy
Sauce
Sauce
Lee Kum Kee
Sweet
Tabasco"
"Smoked Red
Chilli Sauce
Black Oyster
chilli and tomato
and thai chilli
Black Oyster
Sauce
and Green Pepper
Pepper Sauce
Sauce, Chipotle
Garlic Pepper
Chilli, garlic mix
tomato
and thai chilli
MAGGI
Chilli Sauce
Chilli, thai chilli and
Chilli
Chocolate
Ginger and
fruits
Strawberry and mix
Pineapple,
Wild blueberry,
LIFE
Chilli
HEINZ
Chilli Sauce
Ginger Jam"
Rhubard&
Ginger and Chocolate
mix fruits
CHOICE
"Baxters
Pineapple,Strawberrya and
LADY's
Mix fruit and Mango
Chilli Sauce
Jam
Jam
raspberry and
DANISH
and mix fruit
Fruit Spread
Strawberry, mango
Apple, Barries, Grapes and
MOVENPICK
Jam
Strawberry, Nenas, Orange,
Grape, Strawberry
(continued)
Grape, Strawberry
Olive oil and
Top 3 flavours
Extra light
Smucker's
FLAVOUR
Jam
BORGES
sub-category
Brand of the
BRAND
Spreads
Olive Oil
TYPE
Condiments/
Sauces/
CATEGORY
PRODUCT
450
150
500
500
320
400
400
400
450
510
500
g
ml
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
9.8
10.69
2.49
3.29
4.3
7.9
4.5
6.9
11.3
16.9
20.49
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
12 in 3 rows
sauce item
half a row with 8-9 display of the
bottle's display
1 and half row with 10–15
row
3 row's with 20-25 bottle's in a
3 in a row
row
1 row with 18--20 display in a
13 as display in 1 row
Total 11 in 1 row
SHELF PRESENCE
0.02
0.07
0.00
0.01
0.01
0.02
0.01
0.02
0.03
0.03
0.04
1ml)
(by 1gr, or
COMPARISON
PRICE
76
PRODUCT
Bake Goods
CATEGORY
sub-category
Brand of the
BRAND
Salty Biscuit
Biscuit
5-Sweet
Lagenda
CHIP MORE
Sweet Biscuit Julie's
Sweet Biscuit Tiger
Sweet Biscuit Munchy's
Sweet Biscuit Jacob
TYPE
Peanut Butter,
photograph
photograph
and Golden
Crackers
Lemon Puff,
Marie, Choc
Chip
Chip, Cracker Biscuit, Finger
Cream
Less Sweet
Lemon Puff, Marie, Choc
Original and
Hazal Nut
Hazal Nut,
Cream Crackers
Crackers
Sugar Crackers,
12 in a row
display in a row.
4 shelfs with 14
display in a row
with 8 Julie biscuits
There was 3 shelfs
Cream Crackers
Crackers and Golden
biscuits.
Crackers and
filled with tiger
Tiger Sugar
Cream Crackers
only one row was
3 rows.
Total 4 displays in
1 row.
12 in a row
10 display in a row
display in a row
12 Julie's buscuit's
front row.
biscuits displayed in
There was 7 tiger
3 rows.
Total 4 displays in
1 row.
Total 9 displays in
shelf. Please take
shelf. Please take
Total 9 displays in
front row of the
display in the
the front row of the
Number of product
TOTAL Number of
product display in
SHELF PRESENCE
Cheese.
Chocolate,
Fibre
Low Sodium Hi-Fibre
Cheese, Vegetable.
Vegetable, Hi-
Chocolate, Peanut Butter,
Original, Hi-Cal
Top 3 flavours
FLAVOUR
350
250
345
415
200
180
g
g
g
g
g
g
in grams
SIZE
PACK
3.45
4.15
4.29
3.8
4.9
370
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
Store Address: Mid Valley Megamall At3 Lingkaran Syed Putra, 59200 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Store: Jusco
AEON/JUSCO
PRICE
0.01
0.02
0.01
0.01
0.02
2.06
or 1ml)
(by 1gr,
COMPARISON
77
(continued)
Bake Goods
CATEGORY
PRODUCT
sub-category
Brand of the
BRAND
cracker
cracker
KEK CHIFFON
FUJI BAKERY
Daily Fresh
"Bunga Raya
Baking
Powder"
Cake
Bun
Bun
Butter Cake
Mix Baking
Powder
Original
Original
Potato, Raisin
Raisin
Kaya
coconut kaya
Red Bean,
Coconut and
Honey Bahulu,
PANDAN
Original
PANDAN
Wheat
3 Display in 1 Row
4 rows.
Total 14 displays in
3 in a row for display
1000
300
170
400
420
400
3 Display in 1 Row
4 rows.
row fo display
1/2 shelf and 3 in a
8 IN 2 ROWS
6 Original, 2 Whole
for display
10 in each row
rows.
8 IN 2 ROWS
400
180
14 in a row for display 300
1 row.
1 row.
Total 9 displays in
Total 8 displays in 4
in each
Massimo
raisin oatmeal
Raisin Oatmeal
Bun
Butterscotch and
4 rows with 10
Plain,
a row
2 shelfs with 14 in
1 row.
GARDENIA
RITZ Crackers
Siang cream
Cracker, Siang Siang cream
RITZ Crackers
Cracker, Siang
1 row.
Total 9 displays in
Bread
RITZ
Vegetable, Naiyu
Hi-Fibre
Low Sodium Hi-Fibre
Original Mini Cracker, Naiyu
Vegetable,
Original, Hi-Cal
g
g
g
g
g
g
g
g
g
g
in grams
SIZE
PACK
10 in a row for display 100
photograph
photograph
row up for display
shelf. Please take
shelf. Please take
3 shelfs with 10 in a
front row of the
display in the
product display in
Top 3 flavours
Number of product
TOTAL Number of
SHELF PRESENCE
FLAVOUR
Biscuits
Salty
Salty Biscuits Hwa Tai
Salty Biscuits Jacob
Salty Biscuits Julie's
TYPE
4
2.8
3.79
2.9
3.5
4.2
6.99
3.95
3.4
3.39
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.004
0.01
0.02
0.01
0.01
0.01
0.02
0.01
0.02
0.03
or 1ml)
(by 1gr,
COMPARISON
PRICE
78
Snackfoods
Powder
Nona
Glow-San
sub-category
Brand of the
BRAND
Cake Mix.
Muffin,Pancake.
Tudorgold
Chocolate
bar
Kisses
bar
Almonds & Dark
and milk chocolate
Hershey's
Chocolate
KitKat bites, Crunch, and
Almonds & Dark
milk chocolate
with cookies and
White chocolate
Chocolate
Crunch, and
KitKat bites,
and Barries
chocolate
Roasted Almond
Hazel Nut, Barries and
Chocolate,
Pineapple
Roasted Almond,
Chocolate"
Chocolate
Nestle KitKat
Cadbury
bar
Chocolate
bar
Chocolate
Butter Recipe, German
Yellow,Devil's Food, Golden
Food, Classic White, Classic
Cake Mix
Chocolate,
Total 5 in 1 row.
chocolate display
2 row's with 8
2 row with 6-7 display
in full shelf
9 in a row and display
3 In one row
Cup Cake.
Luxury,1 Strawberry
Butter Cake,4 Moist
2 Sponge cake,1
4 Almonds & 1 Dark
chocolate in a row
8-10 display of
in a row
6-7 chocolate display
9 in a row
8x Lemon Cake Mixs
Pineapple, Strawberry, Angel
Supreme
Lemon,
3 Display in 1 Row
Moist
"Lemon, Chocolate,
photograph
photograph
3 Display in 1 Row
shelf. Please take
shelf. Please take
3 Display in 1 Row
front row of the
display in the
product display in
Number of product
TOTAL Number of
SHELF PRESENCE
(Original)
Pillsbury
Flavoured Butter
Muffin,Chocolate
Original
Mix,Chocolate
Luxury Cake,Strawberry
Original
Butter Cake
Vanilla Flavoured
Original
Top 3 flavours
Cake,Sponge Cake,Moist
Butter Cake,Pinapple
Original
FLAVOUR
Mix
Cake Bakery FFM Berhad
Mix
Butter Cake
Baking
(continued)
TYPE
Bake Goods
CATEGORY
PRODUCT
200
146
25
175
1040
1000
18.25
1000
g
g
g
g
g
g
oz
g
in grams
SIZE
PACK
9.89
11.7
6.69
8.2
12.9
3.9
10.9
4.9
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.05
0.08
0.27
0.05
0.01
0.00
0.60
0.00
or 1ml)
(by 1gr,
COMPARISON
PRICE
79
Carman's
KELLOGG'S K
DORSET
CEREALS
Cereal Bars
Cereal Bars
high fiber
apricot, Classic, and almond
Hazelnut, Dark Chocolate
Blackcurrant, Chunky Organic
Cereal Bars
Chia Seed, Strawberry &
Oat Krunch
Cereal Bars
crunchy
Berries.
600
235
180
416
252
283
50
100
in a row
cereal's as a display
10 cereal's in a row.
different brands.
2 rows with 10
each row
Nuts, Fruity and
in each row with 5
cereal were display in
Oats & Honey
8 cereals display
5 in half a row
Total 9 in 2 rows
2 row's where 8
5 in half a row
Total 9 in 2 rows
6 in a row
display
as a display
display
7 box in 1 row as a
6 in half row
2 Coke, 3 Apple.
4 Grape, 1 Mango,
6 in each row as a
6 in a row
150
300
g
g
g
g
g
g
g
g
g
g
g
in grams
SIZE
PACK
2 Strawberry, 2 Orange, 150
Choki
1 row with 7 box's of
6 in half row
Total 14 in 2 rows
3 in a row
display in the row
8-10 chocolate
Original and
and almond
apricot, Classic,
Fruits & Nuts
Nature Valley
Cereal Bars
Fruits & Nuts
Chrispy Choco
Chrispy Choco
Chocolate and
MARKENBURG
Chocolate and Chocomilk
and mentol
lemon
Marshmallow
CHOKI CHOKI
Chocolate
Mix fruit, barries
Mix fruit, berries, mentol and
Strawberry
Mango, Coke, Apple.
Chocomilk
Fox'x
Candy
Grape, Apple,
lemon
Cherry nad
Paste
Lot100
Candy
Gummy
Flavoured
Cherry nad lemon
1 row with 8-10
photograph
photograph
3 in a row
Sour Cherry
original
shelf. Please take
shelf. Please take
Candy
original
front row of the
display in the
product display in
display of chocolate
Ferrero Rocher
Top 3 flavours
Number of product
TOTAL Number of
SHELF PRESENCE
bar
FLAVOUR
Chocolate
sub-category
Brand of the
BRAND
(continued)
TYPE
Snackfoods
CATEGORY
PRODUCT
22.9
14.99
12
8.16
10.9
10.25
1.39
2.49
4.49
11.5
48.2
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.04
0.06
0.07
0.02
0.04
0.04
0.03
0.02
0.03
0.08
0.16
or 1ml)
(by 1gr,
COMPARISON
PRICE
80
Beverages
CATEGORY
PRODUCT
Lemon Juice, Orange Juice.
Milk
Organic Soy
Country Home
Guava
Guava Juice, Apple Juice,
Marigold Juice
Soy Drinks
Juice,Pink
Green Guava Juice, Pink
Peel Fresh
Fruite Juices
Juice,
Juice, Prune Juice,Grape
Juice,With
Juice, Lemon Juice
Soya Bean Milk
Pulp Orrange
Juice, With Pulp Orange
Soya Bean Milk
Juice
Juice,Apple
Green Guava
Juice
Juice,Lemon
Pulp Orange
Ruby red,No
Ruby red, No Pulp Orrange
Juice
Juice,Mix Fruite
Vegatble Juice, Orange
Florida Juice
Juice,Pineapple
Fruite Juices
Cherry
Juice, Mix Fruite Juice, Mix
and Lemon Juice
Orrange Juice
Cherry Juice, Pineapple
Juice
Juice
Dimes Juice
Orrange Juice and Lemon
Orange Juice
Juice,Lemon Juice.
Tropicana
with Pulp.Apple
Pulp and with Pulp.Apple
Juice,Lemon
without Pulp and
Orrange Juice without
Orrange Juice
Top 3 flavours
fresh Juice
FLAVOUR
Sunkist 100%
sub-category
Brand of the
BRAND
Fruite Juices
Fruite Juices
Fruite Juices
TYPE
photograph
photograph
4 Boxess in 1 Row
12 Bottle in 2 Row
8 Boxess in 1 Row
14 Boxes in 1 Row
6 Bottels in 1 Row
4 Boxess
12 Bottle
8 Boxess
14 Boxes
6 Bottel
14 Boxes
shelf. Please take
shelf. Please take
14 Boxes in 2 Row
front row of the
display in the
product display in
Number of product
TOTAL Number of
SHELF PRESENCE
1000
1000
1000
1000
1000
1000
ml
ml
ml
ml
ml
ml
in grams
SIZE
PACK
12.99
8.29
21.99
7.69
6.79
4.99
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.01
0.01
0.02
0.01
0.01
0.00
or 1ml)
(by 1gr,
COMPARISON
PRICE
81
Sabah Tea
Tarik
Tea
Lipton The
Tea
TWININGS
tea.
BOH The Tarik
Tea
Tea
3 in 1 Milk tea,2 in 1 black
Dilmah Tea
Tea
Tea,Pure Ginger
Tea,Green tea
Flovor Tea,Blueberry Flovor
Tea,Less Sugar
milk tea,Less
Sugar milk tea, Less Sugar
gingger tea, Black Tea
Camomile and
Earl grey tea.
Mango, Pure peppermint,
Pure Camomile, Lady Grey
and earl grey tea
tea, english breakfast tea
Strawberry,
Jamine tea, Strawberry &
in 1 black tea.
3 in 1 Milk tea,2
tea
Sugar gingger
Milk Tea,Gingger
Milk Tea,Gingger Tea, Less
tea.
The pappermint
Ginger Tea,Green tea,Peach
in a row
16 tea packs display
4 Pakets
4 Pakets
11 Boxess
display in a row
11 soya juice for
drink display
1 row with 9 soya
160
125
100
60
200
1000
1000
1000
250
g
g
g
g
g
ml
ml
ml
ml
in grams
SIZE
PACK
Total 11 in 2 rows
tea packs
1 row display with 16
4 Packets in 1 Row
4 Packets in 1 Row
11 Boxess in 1 Row
soya juice for display
Original
The pappermint Tea,Pure
1 full row with 11
Multi-Grain and
drinks
Original
displayed with 9 soya
Sugar and Soya
1 full row was
2 Boxess in 1 Row
Soya Brown
V-SOY
photograph
photograph
2 Boxess
shelf. Please take
shelf. Please take
Total 2 in 1 row
front row of the
display in the
product display in
Original
without dairy milk
Plain Soya
Top 3 flavours
Number of product
TOTAL Number of
SHELF PRESENCE
Soya Brown Sugar and Soya
Plain Soya without Dairy Milk
Soy Drinks
Milk
Alternative to
Soya Non Dairy
FLAVOUR
HOME SOY
Soy Drinks
Marigold
sub-category
Brand of the
BRAND
Soy Drinks
Soy Drinks
(continued)
TYPE
Beverages
CATEGORY
PRODUCT
9.6
15.5
15.9
13.9
9.5
3.99
5.99
7.49
5.2
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.06
0.12
0.16
0.23
0.05
0.00
0.01
0.01
0.02
or 1ml)
(by 1gr,
COMPARISON
PRICE
82
sub-category
Brand of the
BRAND
(Minuman
Sarang
Cold
Beverage
Olive Oil
Olive Oil
Olive Oil
Olive Oil
BORGES
BERIO
FILIPPO
Oliva
Vergine Di
Olive Extra
Olive Oil
Extra Virgin
Light
Spreads
Bertolli Dal
NESTLE MILO
1865 Extra
Olive Oil
Beverage
Cold
Premium
Beverage
Cold
Premium
Ali Café
Honey
Cold
Beverage
Livita With
Premium
Burung)
Polleney
Premium
Sport's Drink REVIVE
TYPE
Condiments/
Sauces/
(continued)
Beverages
CATEGORY
PRODUCT
mild and light
Olive Oil
Olive Oil
Delicate Taste
chocolate
Milk tea Flavour
original Flovour
Gula batu
Isotonic Drink
FLAVOUR
Extra light
Olive oil and
mild and light
Olive Oil
Olive Oil
Delicate Taste
chocolate
Milk tea Flavour
original Flovour
Gula batu
Isotonic Drink
Top 3 flavours
3 in 2 rows
5 in 2 rows
4 Bottle in 1 Row
6 in a row
4 in a row
24 X 3 in a row
6 Tin's in 1 row
3 Tin's in 1 Row
3 in 2 rows
5 in 2 rows
4 Bottle in 1 Row
6 in a row
4 in a row
24 X 3 in a row
6 Tin's
3 Tin's
3 in a row
a row
3 in a row
15 bottle's display in
photograph
photograph
bottle's as display
shelf. Please take
shelf. Please take
4 rows with 15
front row of the
display in the
product display in
Number of product
TOTAL Number of
SHELF PRESENCE
500
500
500
500
500
250
250
250
325
1500
g
g
ml
ml
ml
ml
ml
ml
ml
ml
in grams
SIZE
PACK
20.49
19.49
25.85
23.9
18.9
1.89
4.85
8.2
2.7
2.69
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.04
0.04
0.05
0.05
0.04
0.01
0.02
0.03
0.01
0.00
or 1ml)
(by 1gr,
COMPARISON
PRICE
83
(continued)
Spreads
Condiments/
Sauces/
CATEGORY
PRODUCT
COP KIPAS
Chilli Sauce
Imperial XO
Chilli Sauce
Sauce
TABASCO
Chilli Sauce
UDANG
KIMBALL
Chilli Sauce
SELECTION
MAGGI
apricot
DANISH
Fruit Spread
Chilli Sauce
raspberry and
SKIPPY
Pepper Sauce
and Green
Dry compoi
Sauce, Chipotle
Dry compoi
Pepper Sauce
Garlic Pepper
Green Pepper Sauce,
sauce
soya bean sweet
soya bean sweet sauce
Chilli
chilli and tomato
Chilli
Chilli, garlic mix
and thai chilli
Wild blueberry,
peanut butter
peanut butter
Hazal Chocolate
Pineapple
Fruit Spread
Hazal Chocolate
WINNEY
fruit
grapes and mix
Strawberry,
Top 3 flavours
Ladys Choice
Pineapple
Orange, Grapes and apricot
mix fruits, Strawberry,
FLAVOUR
Fruit Spread
FRANCE
ST. DALFOUR
sub-category
Brand of the
BRAND
Fruit Spread
Fruit Spread
TYPE
photograph
photograph
display
8 bottle in half row for
210
150
750
500
500
400
450
450
400
284
g
ml
g
g
g
g
g
g
g
g
in grams
SIZE
PACK
Total 8 in 1 row
sauce item
8–9 display of the
half a row with
11 in 2 rows
a row
bottle's in a row
11 in 2 rows
20–25 bottle's in
a row
10–15 bottle's in
14 display in a row
3 in a row
7 in a row
2 ina row
row
3 row's with 20–25
10–15 bottle's display
1 and half row with
in a row
1 row with 14 display
3 in a row
7 in a row
2 ina row
display jam in a row
19–20 display in a
shelf. Please take
shelf. Please take
2 row's with 19–20
front row of the
display in the
product display in
Number of product
TOTAL Number of
SHELF PRESENCE
24.9
10.69
10
2.49
2.49
14.9
4.9
9.35
4.5
7.99
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
currency,
in local
RANGE
PRICE
0.12
0.07
0.01
0.005
0.005
0.04
0.01
0.02
0.01
0.03
or 1ml)
(by 1gr,
COMPARISON
PRICE
84
Store Address: Lot 34817, Jalan Batu Ambar, Taman Kok Lian, 51200 Kuala Lumpur.
Baked Goods
CATEGORY
PRODUCT
Biscuits
Salty
Biscuits
Salty
Hwa Tai
Jacob
Hi-Cal
Cracker, Siang
Siang cream
cracker
Naiyu Cracker, Siang
Siang cream cracker
Vegetable, Naiyu
Vegetable, Hi-Fibre
Original,
Vanilla
Choco, Original,
Peanut, Milk.
Peanut Chocolate,
Butter, Cheese.
Chocolate, Peanut
Double Choc
Original, Hazelnut,
Chocolate.
Cream, Mango and
Cheddar Cheese
Top 3 flavours
Original Mini Cracker,
Low Sodium Hi-Fibre
butter & Choco
Ice cream, Vanilla, Peanut
Choco, Original, Blueberry
Biscuits
Milk, Chocolate.
Oreo
Sweet
Peanut Chocolate, Peanut,
Biscuits
Cheese, Vegetable.
Tiger
Chocolate, Peanut Butter,
Hazelnut.
Sweet
Munchy's
Original, Less Sweet,
Biscuits
Sweet
Biscuits
Double Choc, Butter Crunch,
Chipsmore
Sweet
Cheddar Cheese Cream,
FLAVOUR
Mango, Chocolate.
Julie's
sub-category
Brand of the
BRAND
Biscuits
Sweet
TYPE
SHELF PRESENCE
400
180
152.4
175
200
180
180
g
g
g
g
g
g
g
in grams
PACK SIZE
Store: 'The Store'
THE STORE
PRICE RANGE
3.95
3.7
2.9
2.79
4.9
3.65
4.9
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
PRICE
0.01
0.02
0.02
0.02
0.02
0.02
0.03
or 1ml)
(by 1gr,
COMPARISON
85
Butter
Cream Crackers, Wholemeal
Salty
Massimo
Daily Fresh
Sunny
Skico
Bun's
Bun's
Bun's
Skico
Sunny
Daily Fresh
Massimo
Bun's
Mixes
Bakery
Mixes
Bakery
Mixes
Bakery
Mixes
Bakery
Mixes
Fruit Cakes, Mocha
Fruit Cakes
Fruit Cakes, Mocha
Raisin
Raisin
Red Bean, Potato,
Original
Fruit Cakes, Mocha
Raisin
Red Bean, Potato,
Original
Crackers
Wholemeal
Cream Crackers,
Milk,Wheat
Chocolate,
Top 3 flavours
Fruit Cakes, Mocha
Fruit Cakes
Raisin
Purple Wheat
WholeGrain with Canadian
Butterscotch, WholeGrain,
Wholemeal, Butter Raisin,
Bran&WheatGerm, Honey
Original Classic,
Bakery
Gardenia
BBQ, Sweet Corn, Tomato
Sour Cream, Vegetable,
Potato Crisp
Salty
Biscuits
Crackers
Biscuits
Hup Seng
Biscuits
Chocolate, Milk, Wheat,
FLAVOUR
(continued)
Julies's
sub-category
Brand of the
BRAND
Salty
TYPE
Baked Goods
CATEGORY
PRODUCT
350
350
300
420
350
350
300
420
400
120
700
200
g
g
g
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
3.89
3.8
2.8
3.5
4.5
4.8
2.8
3.5
3.2
2.19
13.49
3.89
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
SHELF PRESENCE
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.02
0.02
0.02
or 1ml)
(by 1gr,
COMPARISON
PRICE
86
Snackfoods
CATEGORY
PRODUCT
Vochelle
Cadbury
Tudorgold
VanHouten
Royal Dedolton
Lot100
Sugus
Chewy Candy
Kopiko
Mentos
Chocolates
Chocolates
Chocolates
Chocolates
Candy
Candy
Candy
Candy
Candy
sub-category
Brand of the
BRAND
Chocolates
TYPE
Dairy Milk, Dark
Chocolate
Mint&Almonds, Blackcurrant,
Nuts
Black Forest,
Whole Hazel
nut and Dark
Chocolate
Fruit&Nuts, Whole Roasted
Almonds, Whole Hazel Nuts;
Dark Chocolate, Whole
Sweet&Sour
Mango
Mixed Fruits, Blackcurrant,
Sweet&Sour Mango, Sour
Cappuccino,
Original-Sugar free
Mint, Grape, Sour
Mix
Mint, Mix Fruit, Grape, Sour
Mix
Original-Sugar free
Coffee,
Orange
Coffee, Cappuccino,
Lychee, Mint, Orange
Lychee, Mint,
Blackcurrant,
Blackcurrant, Assorted;
Fruity Ring
Mixed Fruits,
Strawberry
Strawberry, Orange,
Grape, Apple,
Mango, Coke, Apple.
Cashew Nut
Black Forest
Fruit&Nut, Milk,
Fruit&Nut, Milk, Cashew Nut,
Roasted Almonds.
Milk Chocolate,
Milk Chocolate, Whole
Almonds & Dark
Hazelnut, Mixed
Mixed Nuts, Fruit & Nut,
Almonds & Dark
Roast Almond,
Roast Almond, Hazelnut,
Cranberry, Dark Chocolate
Mint&Almonds,
Fruit&Nut, Dairy Milk,
Top 3 flavours
Almonds, Hazelnuts,
FLAVOUR
Total 12 in 2 rows
Total 8 in 1 row
Total 9 in 1 row
Total 11 in 2 rows
Total 14 in 2 rows
Total 10 in 5 rows
Total 21 in 2 rows
Total 5 in 1 row.
SHELF PRESENCE
150
150
150
110
150
130
150
200
175
180
g
g
g
g
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
2.2
3.39
2.3
3.2
4.49
3.99
8.29
9.89
4.2
7.59
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.01
0.02
0.02
0.03
0.03
0.03
0.06
0.05
0.02
0.04
or 1ml)
(by 1gr,
COMPARISON
PRICE
87
(continued)
Snackfoods
CATEGORY
PRODUCT
Julie's
Cereal
Jacob's
Marigold
Homesoy
Soyrich
Nutrisoy
Drinho
Lipton
BOH
Montea
Sabah Tea
Super Tea
Cereal
Soya
Soya
Soya
Soya
Soya
Tea
Tea
Tea
Tea
Tea
Oat Krunch
Quakers
Iko
sub-category
Brand of the
BRAND
Cereal
Cereal
TYPE
Yin, Jasmin
Sui Sien, Ming Tea, Ti Kuan
Cha, Assorted
Oolong, S-Line Beauty, Sen
Pu Erh, Liu Pau, Jasmin,
Original
Gold Blend, Green Tea,
Tea Vanilla
Yellow label tea, Green Tea,
Original
Original, No sugar
Original-Less sugar
Brown Sugar, Orginal,
Original, Apple, Apricot
Dark Chocolate
Chunky Organic Hazelnut,
Strawberry&Blackcurrant,
Chia Seed,
Chocolate, Strawberry
Ten Grains, Rich Tea,
Chips
Honey Nuts, Chocolate
Seeds, Oat Plus
3 Fruits, 9 Grain, Muesli, 3
FLAVOUR
Apricot
Original, Apple,
Top 3 flavours
250
160
250
500
400
1000
1000
1000
250
250
360
416
250
270
178
g
g
g
g
g
ml
ml
ml
ml
ml
g
g
g
g
g
in grams
PACK SIZE
PRICE RANGE
8.3
8.9
11.5
12.99
9.3
2.55
4.2
3.6
4.59
5.2
7.79
8.19
6.39
7.89
5.5
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
Total 8 in 2 rows
Total 11 in 2 rows
Total 7 in 1 row
Total 26 in 4 rows
Total 32 in 4 rows
Total 6 in 1 row
Total 6 in 1 row
Total 12 in 1 rows
Total 3 in 1 row
Total 2 in 1 row
Total 9 in 2 rows
Total 5 in 1 row
Total 2 in 1 row
Total 5 in 2 rows
SHELF PRESENCE
0.03
0.06
0.05
0.03
0.02
0.003
0.004
0.004
0.02
0.02
0.02
0.02
0.03
0.03
0.03
or 1ml)
(by 1gr,
COMPARISON
PRICE
88
Lady's Choice
Chivers
Steffi's Choice
Smucker's
Life
Lady's Choice
Tabasco
Imperial
Jams
Jams
Jams
Jams
Sauce
Sauce
Sauce
Sauce
Sauce
Naturel
Olive Oil
Lee Kum Kee
XO Sauce
Basso
Olive Oil
Pepper Sauce
and Green Pepper
Panda Oyster Sause
Dry compoi
Sauce, Chipotle
Dry compoi
Sauce
Garlic Pepper
Green Pepper Sauce,
mix fruits
Fruit Salad
Thousand Island, Coleslaw,
Black Pepper
Sour Plum, Sweet&Sour,
Grape, Strawberry
Marmalade, Blackcurrant
Rasperry, Orange
English Orange
Blackcurrant, Raspberry,
Strawberry, Mixed Fruit,
Strawberry and
mix fruits
Total 37 in 3 rows
Total 8 in 1 row
Total 4 in 1 row
Total 10 in 1 row
Total 14 in 1 row.
Total 11 in 1 row
Total 7 in 1 row
Total 10 in 1 row
Total 21 in 2 rows
Total 14 in 2 rows"
Pineapple,
Pineapple,Strawberry and
Virgin (Organic)
Total 3 in 2 rows"
"
Total 20 in 2 rows
"
Top 3 flavours
SHELF PRESENCE
Pure, Extra Virgin, Extra
Pure, Extra Virgin, Pomace
Extra Light, Extra Virgin,
FLAVOUR
Spreads
Bertolli
sub-category
Brand of the
BRAND
Classic
Olive Oil
TYPE
Condiments/
Sauces/
CATEGORY
PRODUCT
770
210
150
250
500
510
450
340
500
750
1000
1000
g
g
ml
ml
g
g
g
g
g
litter
ml
ml
in grams
PACK SIZE
PRICE RANGE
10.99
24.9
15.6
6.9
5.09
16.9
11.7
8.7
13.9
25.99
35.19
47.4
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
RM
packsize
based on
in local currency,
0.01
0.12
0.10
0.03
0.01
0.03
0.03
0.03
0.03
0.03
0.04
0.05
or 1ml)
(by 1gr,
COMPARISON
PRICE
89
AEON/Jusco
Malaysia
Supermarket
AEON BIG
nationally, which is the largest high-end department store chain with
Tesco Extra
Supermarket
Hypermarket
AEON took over Carrefour Malaysia in 2012. They operate Jusco stores
Storage Group)
Hypermarket
27 hypermarkets with food and grocery sections
27
47
131
Number of Stores
P: +60 1-300-80-236
Selangor, Kuala Lumpur
3, Jalan SS 16/1, 47500 Subang Jaya,
P: +60 3-9207 2005
Malaysia
Jalan Jejaka, Kuala Lumpur, Selangor,
P: +603 6287 6000
Malaysia
Menjalara, 52200 Kuala Lumpur,
Level 3, No.3, Jalan 7A/62A, Bandar
P: +60 3 5544 8888
Stadium Shah Alam, Persiaran Sukan
Contact Details
AEON Big is Malaysia second largest group of retailers that operates
products (mainly from Japan)
mainly locally sourced products, but is increasing the proportion of imported
supermarkets, targeting middle to high-end income customers. They carry
imported products (mainly from the UK).
Carries mainly locally sourced products, but is increasing the proportion of
offering products for mass market with competitive pricing.
One of Malaysia largest food retailers. Operates 47 stores in key cities,
imported products
income shoppers, offering a wide variety of local products as well as
market and is a trusted brand, with 131 stores. Cold Storage targets high
under Cold Storage and Giant brands. The Giant brand targets mass
Malaysia’s largest food retailer, operating hypermarkets and supermarkets
Giant (The Cold
Supermarket
Details
Name
Store Format
ANNEX II – KEY RETAILERS IN THE
MALAYSIANS PREMIUM RETAIL MARKET
90
Bangsar Shopping
Center, Kuala Lumpur
The Kuala Lumpur store accounts for more than 40% of the entire city
presence by turnover. They are currently interested in more health and
(NOTE: not
included in survey)
Supermarket
Supermarket
1 store at the
Jason’s Food Hall has a high-end store concept with a wide range of items.
Jason's Food Hall
from WA, but European products are increasing largely because of lower
included in survey)
included in survey)
(NOTE: not
Jaya Grocer
Grocers stores. They stock Australian product including fruit and vegetables
(NOTE: not
their two Australian consolidators in Melbourne.
wide range of imported products and fresh produce. They buy primarily from
appetite of Klang Valley residents for quality household food products., with a
Supermarket grocer established in the mid 2000s to meet the discerning
products accordingly.
retail outlet segment: other retailers check out the offering and then order in
prices. Village grocer is known as a trend setter in the Malaysian premium
Village Grocer is owned by a Perth-based Malaysian with a total of 3 Village
Village Grocer
marketing activities, offering promotion opportunities at the front of the store.
allergen free (gluten free) products and are collaborating with exporters on
10
3
75
Supermarket
It is a home‑grown store that offers price-competitive products
imported products that are also carries by competing stores.
The Store carries largely local products, with some of the more popular
one of major food retailer in Malaysia in terms of sales and number of outlets.
Department store chain with supermarkets, operating 75 stores. They are
The Store
Number of Stores
Supermarket
Details
Name
Store Format
03-7772 6945
03-7772 6944
P: 03-7772 6943
58200 Kuala Lumpur.
Off Jalan Klang Lama,
22–2, Medan Old Klang 28,
(Trading As Jaya Grocer)
Trendcell Sdn Bhd (544047-T)
Jaya Grocer
P: 03 - 2282 0633
Baru,59100 Kuala Lumpur
No 1 Jalan Telawi Satu, Bangsar
Village Grocer
P: 03 2094 2900
Lumpur, Malaysia
Bangsar Shopping Centre, Kuala
Ground Floor, 285 Jalan Maarof, 59100,
Jason’s Food Hall
P: +60 6-283 5084
Malaysia
165 Jalan Tun Ali, 75300 Melaka,
Contact Details
91
Beverages, Jams, Sugar
an extensive network thorughout all states.
Hegner market high quality food and non-alcoholic beverages
as well as exquisite specialty products throughout Malaysia.
& Beverages
Bickford's, Teekanne
Lonbisco
Sunsweet, Win Win Food,
Ocean Spray, Dole,
M-150, Tango, Schwartau
Capri Sonne, Tudor Gold,
Quaker
Hershey’s, Smuckers,
Key Brands
E: wmh@srimanisan.com
P: +604 955 6063
07100, Pulau Langkawi, Malaysia
Makim Padang Matsirat
Jalan Kuala Muda
2, Rumah Kedai
P: 604-5012 525
Pulau Pinang, Malaysia.
Seberang Perai Tengah,
14100 Bukit Minyak,
Jalan Perindustrian Bukit Minyak,
727, MK. 13,
P: +603 5569 1848
Selangor Darul Ehsan, Malaysia
40150 Shah Alam,
Hicom Glenmarie Industrial Park,
No. 6, Jalan U1/14, Section U1,
P:+60 3-7966 0288
Petaling Jaya, Selangor, Malaysia
74 Jalan Universiti, Seksyen 11, 46200
Contact Details
Beverages, Condiments
Beverages
manufactured products.
Hegner Fine Foods
Canned fruit/vegetables,
in Bukit Minyak. They distribute imported and locally
Snackfood, Baked Goods,
TSM are a marketing and distribution company headquartered
Malaysia (TSM)
Confectionery
Snackfood, Chocolate,
Network Foods are a distribution and marketing company, with
as the pet food category
and marketing teams for food and non-food products as well
and back office services through well-trained logistics, sales
co-packing, transportation, selling, marketing, merchandising,
party logistics services that include importation, warehousing,
ambient, chilled or frozen. They provide full agency and third
all
Product Types
Teikk Senn
Network Foods
It is a fast moving consumer product in all channels in most
DKSH Malaysia
countries in Asia, whether food products or non-food products,
Details
Name
ANNEX III — KEY DISTRIBUTORS IN THE THAI
92
SOCMA Trading (M) Sdn Bhd is a medium size fast moving
consumer products trading company in Malaysia. They supply
SOCMA Trading
Sdn. Bhd.
with a focus on FMCG products in particular snack foods
& Sales Sdn. Bhd.
and confectionery.
Inbisco is a marketing, sales and distribution company
Inbisco Marketing
hypermarkts, supermarkets, and convenience stores mainly.
Details
Name
Biscuits, other snackfoods
Chocolate, Confectionery,
Beverages
Confectionery, Snackfood,
Product Types
Kopiko, Danisa
Mentos, Jia Duo Bao
Key Brands
P: +603-51921386
Ehsan, Malaysia
40400 Shah Alam, Selangor Darul
Tengku Ampuan,
Lot 22 Lion Industrial Park,Persiaran
E: wmh@srimanisan.com
P: +604 955 6063
07100, Pulau Langkawi, Malaysia
Makim Padang Matsirat
Jalan Kuala Muda
2, Rumah Kedai
Contact Details
93
Lexis Hotels & Resorts is a local company providing professional
management service for hotels and resorts. It is growing rapidly and hopes
to have at least 10 hotels under its belt by the year 2015. They currently
operate 3 resort hotels.
The Group is a diversified entity engaged in many businesses and part of
it are: Hotels, Resorts, Vacation, Property Investment and Development,
Food & Beverage.
Founded in 1997, Secret Recipe made its mark, renowned for its extensive
range of fine quality gourmet cakes. It has since evolved to become one of
the fastest growing lifestyle cakes and café chain.
Lexis Hotels
and Resort
Berjaya Food
Bhd.
Secret Recipe
Public listed company and a member of The Sunway Group of Companies
in Malaysia, the Kuala Lumpur based Sunway International Hotels &
Resorts’ in Malaysia, Cambodia and Vietnam.
The Legend Management Group (LMG) provides management expertise
services to companies in the field of hospitality, including hotels and resorts,
hospitality education, office management, shopping complex management,
timeshare management and other areas related to the hospitality industry.
Sunway Hotels
Group
The Legend
Group
Secret Recipe Cakes & Café's concept can be found in prime urban
locations and shopping malls in major cities in the region including
Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai.
Details
Name
9 hotels and resorts
300 outlets
Kenny Rogers,
Starbucks, Krispy
Kreme, Wendy’s, papa
John and Rasa Utara
food chain. Berjaya
Hotels and Malls.
Brands
P: (+60-3) 4044 4309/10
33rd Floor, Putra Place
100 Jalan Putra
50350 Kuala Lumpur, Malaysia
P: +60 3-7492 8000
Persiaran Lagoon, Bandar Sunway,
46150 Petaling Jaya, Selangor,
Malaysia
No. 42, 1St Floor, Jalan Ss 25/28,
Taman Mayang, Petaling Jaya
P:+60 3-2149 1999
Berjaya Times Square, Level 12
(East Wing), No. 1, Jalan Imbi,
Wilayah Persekutuan, 55100
Kuala Lumpur, Malaysia
P: 603 4042 4322
6 03 2771 3322
31st Floor, Sunway Putra Tower,
100 Jalan Putra, 50350 Kuala
Lumpur, Malaysia
Contact Details
Premium table sauce,
tea, jams, beverages
tea, jams, beverages
tea
tea, beverages
tea, bread mixes, jams,
beverages
Product Types
ANNEX IV — KEY PLAYERS IN MALAYSIAN
PREMIUM HORECA MARKET
94
excise duty, sales tax, and service tax
Department, Ministry of
Finance Malaysia
Collection of indirect taxes such as customs duty (import and export),
Produces organic certificates
Sets labelling and packaging standards
Royal Customs and Excise
Agriculture Marketing Authority 3P
The Ministry of Agriculture’s Food and
affairs, laws and education within the country
Malaysia (JAKIM)
Halal certification
Standardising the legal and administrative aspects relating to Islamic
Department of Islamic Development
Advisory services to assistance with compliance
MOH responsibility
www.customs.gov.my/index.php/en
www.moa.gov.my/
www.halal.gov.my/v3/index.php/en/list-of-approved-islamic-bodies
Recognised Halal Certification Bodies:
www.islam.gov.my/en
sis2.moh.gov.my/fosimv2/HOM/frmHOMPage.aspx
Food Safety Act:
being the relevant legislation
Laboratory testing functions are in the process of being brought
Responsible for food safety in entire food chain, with the ‘Food Act 1983’ www.moh.gov.my/english.php
Safety and Quality Division (FSQD)
www.miti.gov.my
Website
Ministry of Health (MOH) with its Food
Import licensing
Policy formulation and implementation
Ministry of International Trade and
Industry (MITI)
Responsibilities
Government Body
ANNEX V — KEY GOVERNMENT BODIES
95
Kuala Lumpur
Kuala Lumpur
Kuala Lumpur
Malaysia International Food & Beverage Fair
Malaysia International Food Processing & Packaging
Malaysia International Halal Showcase
yearly
yearly
yearly
Frequency
global halal products
Trading platform for sourcing and selling of
bakery equipment
Packaging, labelling, food processing &
Covers all food products and food technology
Details
aseantariffs.austrade.gov.au/tariff-finder
https://www.dfat.gov.au/fta/mafta/factsheets/important-notice-importers-and-exporters-doo-coo.html
http://www.austrade.gov.au/Export/Export-Markets/Countries/Malaysia/Industries/Food-and-beverage#.U2nGWPmSyHM
http://www.halal.gov.my/v3/index.php/en/list-of-approved-islamic-bodies
http://fsis2.moh.gov.my/fosimv2/HOM/frmHOMPage.aspx
Austrade Tariff Finder
Certificate of Origin/Declaration of Origin
Labelling
Halal Certification Bodies
Food Safety Information System — Ministry of Health
Link
www.mihas.com.my
malaysiapack.com.my
www.mifb.merebo.com
Website
Subject
ANNEX VII – USEFUL LINKS
Location
Trade Show
ANNEX VI — MAJOR FOOD AND BEVERAGE
TRADE SHOWS IN MALAYSIA
ANNEX VIII — SOURCES OF
FURTHER INFORMATION
INDUSTRY ASSOCIATIONS
Australian Food and Grocery Council (AFGC)
The Australian Food and Grocery Council (AFGC) is the leading national organisation representing
Australia’s food, drink and grocery manufacturing industry.
W: www.afgc.org.au
Contact Details:
Level 2, Salvation Army Building, 2–4 Brisbane Ave, Barton ACT 2600
P: 02 6273 1466 F: 02 6273 1477
Australian Chamber of Commerce and Industry (ACCI)
ACCI is Australia's largest business association, speaking at a national and international level on behalf
of the nation's peak State and Territory Chambers of Commerce and Industry and National Industry
Associations from all sectors of the economy.
W: www.acci.asn.au
Contact Details:
ACCI Canberra
Commerce House, Level 3, 24 Brisbane Avenue, Barton ACT 2600
P: 02 6273 2311 F: 02 6273 3286 E: info@acci.asn.au
Australian Industry Group (Ai Group)
The Ai Group is a peak industry association in Australia which represents the interests of businesses in an
expanding range of sectors including the food industry.
W: www.aigroup.com.au
Contact Details:
Sydney
51 Walker Street, North Sydney NSW 2060
Postal Address: PO Box 289, North Sydney NSW 2059
P: 02 9466 5566 F: 02 9466 5599
96
Department of Foreign Affairs and Trade (DFAT)
DFAT provides foreign, trade and development policy advice to the government and works with other
government agencies to coordinate Australia’s global, regional and bilateral interests.
W: www.dfat.gov.au
Contact Details:
P: +61 2 6261 1111 F: +61 2 6261 3111
Export Council of Australia (ECA)
The ECA is the industry body for the Australian export community. It supports sector specific associations
that represent business engaged in international trade and makes representations to and on behalf of
exporters to decision makers.
W: www.export.org.au
Contact Details:
Export House, Level 2, 22 Pitt Street, Sydney NSW 2000
R.G. Casey Building, John McEwen Crescent, Barton ACT 0221 Australia
P: 02 8243 7400 E: info@export.org.au F: 02 9251 6492
Food Innovation Australia Limited (FIAL)
FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and
innovation in the Australian food industry.
W: www.fial.com.au
Contact Details:
S6 Bld2 Tech Enterprise Ctr., La Trobe Uni 2 Research Av., Bundoora VIC 3086
P: 03 9479 6043 E: info@fial.com.au
97
AUSTRALIAN TRADE CHAMBERS AND STATE
GOVERNMENT OFFICES
Australian Trade Commission (Austrade)
The Australian Trade Commission in Malaysia provides information, advice and services for
Australian exporters.
W: www.austrade.gov.au
Contact Details:
Austrade Kuala Lumpur
Australian High Commission, 6 Jalan Yap Kwan Seng, Kuala Lumpur 50450
P: +60 3 2782 5600 F: +60 3 2141 8592
New South Wales Trade & Investment
W: www.business.nsw.gov.au
Contact Details:
Australia
Level 47, MLC Centre, 19 Martin Place, Sydney NSW 2000
P: +61 2 9338 6600 F: +61 2 9338 6950 E: business@business.nsw.gov.au
Department for Manufacturing, Innovation, Trade, Resources and Energy
— South Australia
W: www.dmitre.sa.gov.au
Contact Details:
Level 9, The Conservatory, 131–139 Grenfell Street, Adelaide, South Australia 5000
P: +61 8 8303 2400 F: +61 8 8303 2410 E: dmitre@sa.gov.au
98
Victorian Government Business Offices (VGBO)
W: www.business.vic.gov.au
Contact Details:
CBD — Inner Melbourne Region
121 Exhibition Street, Melbourne VIC 3000
E: information.innermelbourne@dsdbi.vic.gov.au
Malaysia
Suite 23.1, Level 23 Menara IMC, 8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
Tim Dillon, Commissioner to South East Asia
P: +60 3 2055 1502
Department of State Development — Western Australia
W: www.dsd.wa.gov.au
P: (+61 3) 9651 9239 F: (+61 3) 9651 9505
Contact Details:
1 Adelaide Terrace, East Perth, Western Australia 6004
P: +61 8 9222 0555 F: +61 8 9222 0505
Trade and Investment Queensland (TIQ)
W: export.qld.gov.au
Contact Details:
ASEAN Contact
ANZ Tower, 16th Floor, Jl. Jend Sudirman Kav 33A, Jakarta
Hoessein Salim, Trade and Investment Commissioner
P: + 62 21 5790 5620
99
www.afgc.org.au

AFGC Market Insights: Malaysia

Transcription

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