5 copy - Festivals et Événements Québec

Media Kit
Été/Automne 2015
Campagne | Québec Incontournables
PRINT>
WEB AND MOBILE
VIRTUAL GUIDE
BULLETIN WEB
Leading campaign actions:
Launch - Print and web
Web campaign
Partner of the intra-Quebec campaign by Tourisme Québec
TV campaign on TVA Salut Bonjour!
Appearances on Météomédia
Campaign produced in partnership with
Les Associations Touristiques Régionales (ATR) and
Markets :
Quebec
Eastern Ontario
New Brunswick
SUMMER/FALL 2015 PROMOTIONAL CAMPAIGN
> The summer 2015 campaign comprising the multiplatform actions of the Guide des Vacances au
Québec will revolve around a specific brand: Québec Incontournables!
> The goal of our promotional actions will be to present must-see attractions, can’t-miss
experiences and getaways in all of Quebec’s regions.
- These "musts" will clearly feature our campaign partners: attractions, lodging establishments,
events and destinations.
Join the campaign and be a part of the "Incontournables" this summer!
Mixed-media Plans Web-Print-Relationship Marketing
Plan rates include:
Print
> An advertisement in the virtual guide with hyperlinks and video
Web
> An advertisement in the virtual guide with hyperlinks and video
> A summer offer and a fall offer in the regions section on
Guidedesvacancesauquebec.com (includes a photo and an offer)
> A video with your offer on Guidedesvacancesauquebec.com
> A discount coupon on Guidedesvacancesauquebec.com and in the virtual guide
Promotional actions supporting the campaign:
> Offensive web and TV strategies to promote the website, printed guide and virtual guide.
> The Guide des Vacances Campaign will once again partner with the intra-Quebec
campaign by Tourisme Québec.
Relationship Marketing
Bulletin Web of the Guide des Vacances au Québec (offered to partners only)
Reach out to prospective customers in a timely manner to present your new features and promotions.
> 137,000 Qualified subscribers
> Average opening rate of 28%
> Exclusively for campaign partners
April 14, 2015
May 12, 2015
June 2, 2015
June 16,2015
July 14, 2015
August 11, 2015
September 22, 2015
October 20, 2015
Sales deadline: April 14, 2015
Rates
June 30, 2015
Campaign launch: May 30, 2015
Contact your account manager for more details on regular rates
and rates exclusively for ATRs and their members.
2.9 million
people in Québec
Print
(47%) are familiar with the
Guide des Vacances
au Québec Été / Automne*
Content
> Advertisement offers for Quebec’s must-sees
> The only publication specialized in tourism that presents
all of Quebec’s regions
> Lists of tourist attractions and events for each region
(SATQ-FEQ members)
> Editorial content produced by a team specialized in tourism
in cooperation with the ATRs
Print Run and distribution
> Targeted distribution of 1,025,000 copies starting on May 30, 2015.
> The 137,000 subscribers of the Guide’s Bulletin Web receive the virtual guide directly in their
e-mail inbox.
> Distribution targeted directly to households with strong inclinations toward travelling
Performance* : The Guide reaches out to Quebecers who vacation in Quebec!
89%
85%
of people who saw,
received or obtained
the Guide, consulted
it or leafed through it
83%
of people who saw, received or
obtained the Guide, vacationed
in Quebec during the last 24 months
compared to 74% of the general
population.
of readers discovered
a tourism product.
They discovered:
> a tourist attraction (44%)
> a commodations (39%)
> a destination (38%)
Important Dates
> a package (31%)
> a festival/event (26%)
> Sales deadline: April 14, 2015
> Campaign launch: May 30, 2015
* TNS, Marketing survey of the Guide des Vacances au Québec Été/Automne 2014, Omniweb survey of 2,430 respondents, January 2014.
Summer/Fall 2015 Campaign, GUIDEDESVACANCESAUQUEBEC.COM
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Guidedesvacancesauquebec.com
Web and Mobile
The website has:
> Must-see advertisement offers from all over Quebec
> Personalized search options for vacation ideas by region and type of experience
> A calendar of events
139000
VISITS
TO THE WEBSITE
EVERY YEAR*
> Contests
> The Guide's Bulletin Web and its offers
> An interactive virtual Guide
> An invitation to follow us on Facebook
Virtual Guide
The virtual Guide has:
> All of our advertisers' offers with hyperlinks
80 000
VISITS
OF THE
VIRTUAL GUIDE**
> Videos
>
NEW
Downloadable coupons
Distribution: Sent by e-mail to our 137,000 subscribers
28 000
VIDEO VIEWS
*Source: Google Analytics: Guidedesvacancesauquebec.com, March 18, 2014 to March 17, 2015.
** Source: Virtual Paper: Guide des Vacances au Québec Été / Automne 2014, May 25, 2014 to September 4, 2014.
Summer/Fall 2015 Campaign, GUIDEDESVACANCESAUQUEBEC.COM
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Michel Julien
Overview – Summer 2014 Promotional Campaign
Quebec Campaign with Québec Original
"10 virées vacances au Québec" Promotion
> 30-second TV advertisement
> Partner page on the microsite
> Icon on the homepage of the
Québec Original website
> Radio advertisement
> From June to August 2014
Web placement
>
>
>
>
Le Soleil
Meteomedia.com
Quebecvacances.com
La Presse +
Salut, Bonjour! on TVA | Television
"On est en vacances... au Québec" Contest
> 50,038 entries
> Live mentions of the Guide and the
contest by the host
> From June to August 2014
Traffic and Weather Sponsorships
> June and July 2014
Météomédia | Television
> 3-minute live interviews during the
"Vacances au Québec" segment
> Segment available for online viewing
> July and August 2014
Contest
> Advertisement on the website and in the
printed guide
Promotion and distribution of the virtual guide on the web:
> Guidedesvacancesauquebec.com
> Quebecoriginal.com
> Quebecvacances.com
For pictures of the summer 2014 promotional campaign, visit WWW.SATQFEQMEDIAS.COM.
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Detailed distribution
The marketing research department of the SATQ-FEQ studies, analyzes and adapts its distribution of the Guide des
Vacances au Québec every year for an optimal, targeted approach that efficiently reaches sought-after customers.
Type of Distribution
Market
Quantity
La Presse
Montréal
70,000
South Shore
45,000
North Shore
40,000
Le Journal de Montréal
Montréal
23,000
South Shore
53,000
North Shore
49,000
Le Devoir
Montréal metropolitan area
23,000
Le Soleil
Québec metropolitan area
65,000
Le Journal de Québec
Québec metropolitan area
63,000
Exclusive Publisac
Laval
8,000
Laurentians: Blainville, Boisbriand, St-Eustache,
44,000
Deux-Montagnes and surrounding areas
Lanaudière: Repentigny, Le Gardeur, Terrebonne,
22,000
Mascouche and surrounding areas
Montérégie: Longueuil, Ste-Julie, Beloeil,
82,000
Chambly, St-Hubert, Varennes, St-Constant,
Mont St-Grégoire and surrounding areas
Eastern Townships: Sherbrooke metropolitan area,
31,000
Granby, Bromont, Magog, Windsor, Rougemont
L'Ange-Gardien and surrounding areas
Centre-du-Québec: Drummondville,
29,000
Victoriaville and surrounding areas
Mauricie: Trois-Rivières, Shawinigan and surrounding areas 20,000
Chaudière-Appalaches: Lévis and surrounding areas
25,000
Abitibi-Témiscamingue: Rouyn, Val-D'Or,
11,000
Amos and surrounding areas
Saguenay−Lac-St-Jean: Jonquière,Chicoutimi, Alma,
38,000
Dolbeau and surrounding areas
Bas-St-Laurent: Rimouki, Rivière-du-Loup and surrounding areas 15,000
Côte-Nord - Manicouagan: Baie-Comeau and surrounding areas 10,000
Côte-Nord - Duplessis: Sept-Îles and surrounding areas
11,000
Gaspésie: Gaspé
5,000
SAQ (Réseau Pop Média)
Montréal metropolitan area, Québec and Sherbrooke
70,000
The Quebec tourism pamphlet stands A network of 55 stands throughout Quebec
22,000
Tourism stands
Infotouriste Centres in Montréal and Québec, border
41,000
stations and permanent and seasonal tourism information offices
TBy phone, Tourisme Québec Sent by mail on request
2,000
Others
Press relations, others
3,000
TOTAL, Quebec market
920,000
Le Droit
Ottawa, Gatineau metropolitan area
30,000
Journal Le Carillon
Hawkesbury
11,000
Vision
Russell
10,000
Le Reflet
Embrun, Casselman, Limoges
10,000
L'Acadie Nouvelle
New Brunswick
17,000
L'Étoile
Edmundston, Bathurst, Campbellton, Kent,
27,000
Dieppe, Shediac (N.-B.)
TOTAL, ONTARIO and NEW BRUNSWICK markets
105,000
GRAND TOTAL CCAB*-CERTIFIED PRINT
Bulletin Web Subscribers
Province of Quebec
GRAND TOTAL, PRINT AND ELECTRONIC
*CCAB: Canadian Circulation Audit Bureau.
Distribution Date
Saturday May 30, 2015
Sunday May 31, 2015
Saturday May 30, 2015
Sunday May 31, 2015
Saturday May 30, 2015
As of Saturday May 30, 2015
As of Friday May 29, 2015
As of Friday May 29, 2015
As of Friday May 29, 2015
As of Friday May 29, 2015
As of Friday May 29, 2015
Saturday May 30, 2015
Wednesday May 27, 2015
Wednesday May 27, 2015
Wednesday May 27, 2015
Thursday June 4, 2015
Thursday June 4, 2015
1,025,000
130,000
1,155,000
Tuesday May 26, 2015
Michel Julien
Integration Options
Visibility Plus:
Editorial Content Integration
Exclusively for SATQ and FEQ members
Present your new features, must-sees and your
region's major sights, destinations, tourist attractions
or events using more informative content.
You will be placed in your region's lists of
attractions and events. Includes:
> A photo
> An inviting 15-word text
> The graphic layout
$900
> Writing and graphic layout by the client or the
editor according to a specific graphic grid
> In both cases, the text must not include any
commercial offer or promotional package
> Reserve before April 3, 2015
Rates
Contact your account manager for more details on regular rates and rates
exclusively for ATRs and their members.
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Contacts
To reserve your Plan or for more
information, please feel free to contact us!
Société des Attractions Touristiques du Québec
and Festivals et Événements Québec
514-252-3037 or 1-800-361-7688
www.satqfeqmedias.com
Management
Editorial Staff
Luc Martineau, Publication Director
514-252-3037, ext. 3477
cell. : 514 233-9956
lmartineau@satqfeq.com
Jeanine Basile
514-252-3037, ext. 3656
jbasile@satqfeq.com
Sylvain Martineau, Sales Director
514-252-3037, ext. 3748
cell. : 514 233-9957
smartineau@satqfeq.com
Account Managers
Annick Provencher
514-252-3037, ext. 3758
cell. : 514 707-3537
aprovencher@satqfeq.com
Marie-Claude Chalifoux
514-252-3037, ext. 3630
cell. : 514 609-3230
mcchalifoux@satqfeq.com
Sales Associate
Marie-Chantal Venne
514-252-3037, ext. 3612
mcvenne@satqfeq.com
Production
France Larrivée, Production Manager
514-252-3037, ext. 3472
flarrivee@satqfeq.com
Promotions and Relationship
Marketing
Josée Dusablon
514-252-3037, ext. 3635
jdusablon@satqfeq.com
Isabelle Gardner
514 252-3037, ext. 3847
igardner@satqfeq.com
Marketing Research and Distribution
Roxane Tessier
514-252-3037, ext. 3867
rtessier@satqfeq.com
Discover all our products
SATQFEQMEDIAS.com
THE site for all your tourism media opportunities
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